#254: She was working 4 hours to make $6.50 an hour (and didn’t even know it)
Update: 2025-07-17
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This flower farmer discovered she was earning just $6.50/hour on "convenient" one-off bouquet orders - spending 4 hours total per $65 sale between processing, picking, designing, and delivery. Meanwhile, she had zero time to market her profitable event services that generate 50% of her income.
Key Takeaways:
- Calculate your real hourly rate for each revenue stream
- Eliminate low-performing activities to focus on high-profit opportunities
- Stop saying yes to everything - successful farmers say no to "good" opportunities
- Opportunity cost matters: those same 4 hours could generate $500-1,000+ in marketing results
The Bottom Line: Many farmers fail because they're "stepping over $100 bills to pick up pennies" - staying busy with low-profit activities instead of focusing on what actually drives business growth.
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