Negronis with Nord

In today's episode of Negronis With Nord, James has a conversation with Nicky Reardon, the host of Nicky At Night. Fresh off the VMAs, Nicky gives us insight of the his best performances, the state of creativity, and lessons to learn from Love Island from a non-watcher. And in The Final Final, James and Nicky try to name American food that are better than European food.

In today's episode of Negronis With Nord, James talks about the meteoritic Instagram post sharing Taylor Swift and Travis Kelce's engagement. Does it have the juice to take the top spot? James expands why it's important to strike while the iron's hot in those life moments, and why it's the best time to contact Fohr. Lastly, James takes a question about what to do about slowing creator growth across platforms, how to seek new opportunities, and looking toward Gwyneth Paltrow for wisdom. And in The Final Final, James paints a picture of his engagement.

In todays episode of Negroni's With Nord, James digs into California Governor Gavin Newsom's new social media strategy, why it works, and how to use/copy other people's voice as a guide to finding your own.Later, James talks about companies protecting human creators vs AI, and creator's red flags, and getting your boss to sign off on episodic content like Ted Lasso.

In todays episode of Negroni's With Nord, James goes over the big week of new innovations from Instagram and ranks them all. What do "Reposts" allow influencers and brands to offer each other? Is the "Maps" feature dangerous? Is the "Friends Tab" even worth the trouble?Later James wonders if Labubu's are so bad that they're good? And in The Final Final, James gets his first ever green suit and talks through his sartorial decisions.

In todays episode of Negroni's With Nord, James invites his ChatGPT onto the show to ask them questions about creators using AI.Later, James discusses the "Dead Internet Theory", and how it relates to brands and influencers.Lastly, James discuss the future of cinema with the changing landscape of the industry and Gen Z and Gen Alpha creating for mobile instead.

In todays episode of Negroni's With Nord, James wants to know your take on the Sydney Sweeney American Eagle commercial that's created a stir. Was this bad marketing? Good marketing? Was it intentional?Later we talk about influencers being "taken advantage of" vs "taken for granted" and how you can avoid both by being strategic and staying top of mind to potential partners.And in the last section, James talks about how performance is going to put the focus on dollars per view as generative AI becomes more advanced.

In todays episode of Negroni's With Nord, James is back from France. We talk about influencer brands finding their markets and investors, Gen Z's growing spotlight on the importance of influencers as they come into more spending power, and how to sneak (or not sneak) into popular advertising festivals.

In todays episode of Negroni's With Nord, we're joined by EVP of Strategy Grace Murray Vazquez to talk about the forefront of influencer marketing strategies across the internet and beyond.Grace addresses Love Island's cyberbullying, and cyber-celebrating, as well as Super Bowl advertising costs, SNL's 2 year spon-con window, the under-valued comedian creators, and what happens to your ads when you turn 36 years old.

In todays episode of Negroni's With Nord, James breaks down bad TikTok career advice, Drake's abs, how to seed interests from brands and how small creators can use Fohr's technology to "niche down", find their audience, and grow.In The Final Final, James tries to name some Drake songs.

🚨 Request a free copy of Volume 3 of The Fohr Almanac of Influence: bit.ly/fohralmanacv3James and team are back from Cannes, France as part of their trip to the "Cannes Lions International Festival of Creativity"In this episode, James reflects on his favorites talks, growth of the social marketing, and the level of importance creators are being shown by the advertising agencies.In The Final Final, James tries to erase one of America's most beloved songs of all time.

James is out of the country! So fan favorite Sophie Wood hosts this week's "Negronis With Nord" (aka Ghia With The Girlies when she's in charge). Sophie asked her audience on Instagram (@goodwoodx) : "Ask me any questions related to influencer marketing, social, advertising, Fohr, etc and I'll answer it in the next episode :)"This week we dig into those questions and her insights. Make sure to like and subscribe and feel free to ask questions in the comments and we'll answer them in future episodes! Plus a SCORCHING HOT review of the new A24 film "Materialists".Follow Fohr on instagram:  @fohr.co Follow Sophie on instagram: @goodwoodxFollow Fohr on LinkedIn:  /fohr-cardSubscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupSubscribe to Sophie's Substack "Third Drawer": https://thirddrawer.substack.com/For press inquiries, email press@fohr.co 0:00 - Intro: Episode 3 of Ghia With The Girlies 01:28 - Sophie Wood's Mailbag01:50 - Q No.1: Does Fohr Do Trainings?02:57 - Q No. 2: The Difference Between Influencer v. Content Creator? 04:33 - Q No. 3: Pros / Cons of A.I. for Content Creation?05:51 - Q No. 4: How Marketers Better Adapt to A.I.? 07:36 - Q No. 5: Most Successful Genre in Influencer Marketing?09:31 - Q No. 6: Who Works At Fohr? 11:24 - Q No. 7: Best Workflow Software?13:32 - Outro 13:56 - The Final Final: Sophie Reviews "Materialists"----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for listening.

Welcome back to Negronis with Nord. Today, James looks back on the 2025 predictions he made back in Episode 95, and sees what he’s gotten wrong or right. 0:00 - Intro: James reunites with Tim and thoughts on Guinness02:00 - Prediction #1: TikTok will not be banned03:00 - Prediction #2: Clothing GRWMs > Beauty GRWMs03:26 - Prediction #3: Ozempic becomes more socially acceptable04:00 - Prediction #4: Brands will pivot to right-of-center04:50 - Prediction #5: More platforms will gain influence05:14 - Prediction #6: 40-year-old influencers continue to rise06:10 - Prediction #7: Less influencer trips, more IRL events06:45 - Prediction #8: More people want to be influencers07:38 - Prediction #9: “Going live” / IG Live becoming more popular07:54 - Prediction #10: Changing of the guard in the creator sphere08:25 - Outro & Credits Follow Fohr on instagram:  https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnordFollow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome back to Negronis with Nord. Today, James answers viewer questions about why he doesn’t think of YouTube as a social platform, and how being in a viewership rut affects your brand partnerships and what you can do about it. Also, the Fohr team is in Cannes! If you’re there, shoot James a DM on Instagram. We’d love to see you. Finally, James was the first-ever guest on marketing leader Dina Fierro’s new podcast “Origins of Influence,” which you can listen to on Apple Podcasts and Spotify. 0:00 - Fohr’s going to Cannes, LA vs NY, James on Origins of Influence Podcast03:48 - Viewer Question One: James’ POV on YouTube07:06 - Viewer Question Two: The 8 Mile Method11:35 - Outro & Credits Follow Fohr on instagram:  https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnordFollow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Happy 100th episode of Negronis with Nord! Today, James answers a viewer question from @Swizzying: “Lately, there's been a lot of talk about changes to the instagram algorithm and how views are dropping across the board. From your perspective, what impact does that have on brand deals? And how do you think creators should adapt or navigate this shift?”. Also, you can admire James’ spray tan. 00:00 - Intro 01:05 - Viewer Question | Why My Views Are Down and What Can I Do About It07:20 - Outro & Credits Follow Fohr on instagram:  https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, James answers a listener question of “How does Fohr pick creators for a campaign?”, talks about best practices for shooting your shot to work with a brand, and gives a little recap on Fohr’s annual Black Tie Party and first-ever #FohrConference. 00:00 - Intro00:42 - View Question | Fohr’s Influencer Selection Process04:25 - Best Way to Get Brands to Work With You07:06 - Cold Outreach Case Study | Gnome Life on Tumblr09:25 - Fohr Conference and Black Tie Party Recap10:07 - Client FAQ No. 1 | Re-targeting Your Audience11:49 - Outro & Credits Make sure you’re following Fohr on Instagram and LinkedIn to see clips from the Fohr Conference! Follow Fohr on instagram:  https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, Fohr’s Director of Strategy Sophie Wood is filling for James as he’s in Tampa for the DICK’S Varsity Team Orientation. Sophie answers two FAQs she’s been hearing from clients lately: What is the value in working with influencers who have overlapping audiences / followers (enter, “Influence Mapping”), and What’s the value in working with the same influencer over and over? 00:00 - Intro00:52 - Cinema with Sophie | New Letterboxd Top 401:29 - Client FAQ No. 1 | Overlapping Influencers04:01 - Fohr's Influencer Mapping™07:09 - Influence Map Case Study | Rothy's10:07 - Client FAQ No. 1 | Re-targeting Your Audience11:11 - In Summary11:50 - Outro & Credits To see what James and the rest of the Fohr team were up to in Tampa this week, head to https://www.instagram.com/dicksvarsityteam/. Follow Fohr on instagram:  https://www.instagram.com/fohr.co/Follow Sophie on instagram: https://www.instagram.com/goodwoodx/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, James talks about the benefits of setting up accountability structures after coming off of a quarterly board meeting, H&M’s use of AI to create digital doubles of models, and how influencers are represented in movies and TV. As mentioned, James and the Fohr team are headed to Tampa, Florida this week for the DICK’S Varsity Team orientation #DVTOrientation. Learn more about that program at https://www.dicksvarsityteam.com/ and follow along at https://www.instagram.com/dicksvarsityteam/. Congratulations to the 50 members who made the team! Follow Fohr on instagram:  https://www.instagram.com/fohr.co/Follow James on instagram:  https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, James is answering a viewer question about pitching yourself to brands, advocating for Botox, and geeking out over Ryan Coogler's new movie, 'Sinners'Follow Fohr on instagram: instagram.com/fohr.coFollow James on instagram: instagram.com/jamesnordSubscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, James is breaking down how the new administration’s tariffs will affect influencers and creators.Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for listening.

Welcome to Negronis with Nord. We’re closing out the year with a Fohr classic: Industry Predictions! James has taken a long, hard look into his (proverbial) crystal ball, and from it has pulled the juiciest predictions in the world of influencer marketing for 2025 and beyond!Agree with James’ predictions? Disagree? Think he missed something? Let us know all your thoughts in the comments below.Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching. Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!