Welcome to Negronis with Nord. Today, James answers a listener question of “How does Fohr pick creators for a campaign?”, talks about best practices for shooting your shot to work with a brand, and gives a little recap on Fohr’s annual Black Tie Party and first-ever #FohrConference.
 
00:00 - Intro
00:42 - View Question | Fohr’s Influencer Selection Process
04:25 - Best Way to Get Brands to Work With You
07:06 - Cold Outreach Case Study | Gnome Life on Tumblr
09:25 - Fohr Conference and Black Tie Party Recap
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:49 - Outro & Credits 

Make sure you’re following Fohr on Instagram and LinkedIn to see clips from the Fohr Conference! 

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About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.