Profit With A Plan

🎙 Episode Title Hiring Friends: The Surprising Leadership Advantage EP320 Profit With A Plan Podcast Release Date: September 23, 2025 Guest: Marcylle Combs, MS, RN is an Entrepreneur, Leadership Expert, Speaker, Author, and Podcast Host Host: Marcia Riner, Business Growth Strategist | Infinite Profit®   🎯 Episode Summary What if the advice to never mix business with friendship is holding your company back? In this episode, leadership expert Marcylle Combs shares why building teams around people you trust—and even enjoy—can transform company culture, increase retention, and improve your bottom line. Discover how honesty, humility, and respect create workplaces where people thrive. 🎥 What You’ll Learn Why hiring friends can lead to stronger, more profitable workplaces How honesty and humility attract top talent and drive retention Why culture is the hidden factor in company valuation and exits The ripple effect of respect across employees, customers, and profits Practical hiring insights for building high-performing, trustworthy teams ⏱️ Timestamp Highlights [00:04] Why “never hire friends” might be the wrong advice [07:00] How gossip destroys trust and corrodes company culture [10:51] Why culture and morale impact company valuation [15:46] Hiring mistakes and how to test real problem-solving skills [20:09] The importance of becoming the employer of choice [25:59] Why respect must be earned, not demanded 🔗 Resources & Links MarcylleCombs.com Amazon Books: Never Hire Your Friends 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources  💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode Title Membership Models That Drive Recurring Revenue EP319 of Profit With A Plan Podcast Released: September 16, 2025 Guest: Nathalie Dorémieux is a Membership Maven and tech strategist  Host: Marcia Riner, Business Growth Strategist | CEO of infinite Profit® 🎯 Episode Summary What if your expertise could generate consistent, recurring revenue without you being tied to it every day? Nathalie Dorémieux joins me to share how business owners can create high-retention memberships that align with their vision, attract loyal clients, and build real business assets. You’ll discover how to validate your idea, different membership models that work across industries, and why this could be the smartest way to grow your business. 🎥 What You’ll Learn The signs you’re ready to launch a membership program How to validate your membership idea without heavy investment Different membership models for coaches, consultants, and brick-and-mortar businesses Why community is the key to member success and retention How memberships build loyalty and predictable recurring revenue The hidden asset value memberships add to your business ⏱️ Timestamp Highlights [00:05] Turning expertise into recurring revenue with memberships [06:48] Why memberships beat online courses for client success [10:59] The power of community in keeping members engaged [16:40] Different types of membership models that work [22:00] Mindset shifts before launching a membership program [29:50] Adding memberships to existing programs or alumni communities [33:02] Using recurring revenue as a saleable business asset 🔗 Resources & Links Nathalie Dorémieux – themembershiplab.com themembershiplab.com/mrr-calculator 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.  

🎙 Episode Title Build to Sell, Build to Scale: Exit Strategy Secrets EP 318 of Profit With A Plan Podcast Released 9.9.25 Guest: Vince Perri - Certified Exit Planning Advisor (CEPA) and experienced business broker Host: Marcia Riner - Business Growth Strategist | Infinite Profit®   🎯 Episode Summary Most business owners wait too long to think about selling—but the truth is, the same strategies that make your business attractive to buyers also make it stronger, more profitable, and easier to run right now. In this episode of Profit With A Plan, Marcia talks with exit planning advisor and business broker Vince Perri about how to design your company as a sellable asset—whether you ever sell or not.   🎥 What You’ll Learn Why building to sell naturally forces smarter systems and stronger teams How recurring revenue, niche focus, and owner independence drive value Why de-risking your company is step one to increasing its worth How culture and leadership impact valuation and buyer interest The mindset shifts every entrepreneur needs to scale with confidence ⏱️ Timestamp Highlights [00:05] Selling as a reward, not the goal of business ownership [03:00] Vince’s journey from entrepreneur to business broker [06:30] De-risking your business to make it attractive to buyers [12:00] Empowering employees and building leadership into your team [18:00] How culture and intangible capital increase valuation multiples [22:00] Why value over revenue is the key mindset for long-term success [29:00] Breaking limiting beliefs around scaling, wealth, and growth   🔗 Resources & Links VincePerri.com YouTube: Vince Perri Official Instagram: @VincePerriOfficial 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com   🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode Title Stop Guessing: How to Know Exactly What Your Buyer Wants Released: September 2, 2025 GUEST:  Andy Halko, founder of Insivia & Author of The Buyer Centric Operating System HOST: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit® 🎯 Episode Summary You may think you're customer-focused—but if you're relying on outdated personas and generic feedback, you're already behind. Andy Halko joins Marcia Riner to reveal how AI-powered buyer clones are replacing static personas, helping you test messaging, improve conversions, and adapt faster to changing buyer behavior. 🎥 What You’ll Learn Why most buyer personas fail in today’s fast-changing market The real reason your product or offer isn’t converting What AI buyer twins are and how to use them How to test marketing assets before spending a dollar Why direct customer feedback is often misleading How to adapt to the rise of the omniscient buyer ⏱️ Timestamp Highlights [00:00] Are you truly buyer-centric—or building backwards? [06:40] Why most personas fail and what to use instead [11:50] Creating and using AI-powered customer twins [17:10] Using BuyerTwin to test offers before launch [22:35] How to pivot when your market shifts [27:15] Innovating to match buyer needs in real time 🔗 Resources & Links https://andyhalko.com https://insivia.com https://buyertwin.com  💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 https://InfiniteProfitConsulting.com 🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode Title How to Turn Video Views Into Clients (Not Just Clicks) with Josh Troche, Founder of Pedal Stomper Productions Hosted by Marcia Riner, Business Growth Strategist of Infinite Profit® 🎯 Episode Summary Your videos aren’t converting? It’s not the algorithm—it’s your approach. In this episode of Profit With A Plan, Marcia Riner talks with video strategist Josh Troche about what makes video marketing actually generate revenue—not just clicks. From choosing the right type of content for your sales funnel to avoiding vanity metrics and building a loyal, niche audience, this conversation is your blueprint for making video work smarter in your business. Whether you're podcasting, posting reels, or building a YouTube channel, you’ll learn how to use your camera as a client-generating tool—not just a visibility play. 🎥 What You’ll Learn Why smaller, targeted audiences are more profitable than viral reach How to speak to one person—and still grow a massive following The power of niche + controversy in going viral What types of videos work at each stage of your sales funnel How to build trust and visibility without being fake or overproduced ⏱️ Timestamp Highlights [00:05] Think video is just hitting record? Think again [06:30] Attention spans vs. content options: what actually changed [08:50] How to speak to one viewer and let the algorithm work for you [12:00] The viral truck video that built a niche audience [17:00] 10K followers vs. 100 customers—what do you really want? [24:00] Video types that align with the sales funnel [30:00] What makes a business video “good”? Start here 🔗 Resources & Links PedalStomperProductions.com InfiniteProfitConsulting.com 💼 About This Show Profit With A Plan is hosted by Marcia Riner, business growth strategist and CEO of Infinite Profit®. Marcia helps entrepreneurs scale smarter, increase profitability, and build a business that’s worth more—whether they plan to keep it or sell it. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com   📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com   🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.   👤 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

Why Your SEO Isn’t Working Anymore (And What to Do in 2025) EP315 Profit With A Plan Podcast Release date: August 12, 2025 Guest: Steven Schneider, CEO of TrioSEO, an agency specializing in content writing services Host:  Marcia Riner, Business Growth Strategist | Infinite Profit®   📌 Podcast Notes SEO is no longer about keywords and backlinks alone—today, it's about trust, authority, and intent. In this episode of PROFIT With A Plan, Steven Schneider, CEO of TrioSEO, unpacks why the old-school SEO playbook is officially dead—and what B2B brands need to do today to actually rank, convert, and stay visible across both search engines and AI platforms like ChatGPT. If your traffic has dropped or your content just isn’t converting, this is your SEO wake-up call. 🔥 Episode Promise Steven built a 7-figure content portfolio without a single paid ad. Now, as the founder of a hands-off SEO agency for B2B brands, he's revealing the modern playbook that drives real ROI, boosts authority, and prepares your site for the AI-powered future of search. ✅ Key Takeaways Why most SEO advice online is dangerously outdated What authority signals Google looks for—and how to build them The E-E-A-T framework that determines your ranking potential How to create content that ranks and converts (not just traffic bait) Why blog strategy is more about search demand than brainstorming How AI search (ChatGPT, Perplexity, etc.) is changing the SEO landscape ⏱️ Timestamped Highlights 00:00 – 01:00 Intro: Why SEO isn’t working the way it used to (and what’s changed) 04:00 – 06:30 Steven’s origin story: Scaling a content portfolio to 7-figures without ads 07:00 – 09:45 The two real levers of SEO today: Content & authority 10:00 – 13:30 How Google evaluates authority and why backlinks still matter 14:00 – 17:00 E-E-A-T explained: Expertise, Experience, Authority, Trust 18:00 – 21:30 Blogging strategy that works: Forget brainstorming—follow search intent 24:00 – 28:00 Why writing for humans (not algorithms) improves ranking and retention 30:00 – 33:00 The role of engagement, hooks, and bounce rates in modern SEO 34:00 – 36:00 How Google and AI platforms crawl your site—and how to stay relevant   🎯 Connect with Steven: Find Steven on LinkedIn at linkedin.com/in/steventrioseo or visit ProfitBoosterPod.com   🚀 Free Growth & Marketing Audit If your leads aren’t converting, you’re leaving revenue behind. Our free Growth & Marketing Audit shows you exactly where your opportunities are—and how to scale smarter. 👉 Book yours now at ProfitBoosterBiz.com   🎧 Subscribe & Stay Ahead Never miss a profit-driving strategy. Find Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform—and be first to hear next week’s episode.   👤 About Marcia Riner Marcia Riner is a business growth strategist and CEO of Infinite Profit®, creator of the Profit Booster® strategies, and host of Profit With A Plan. She helps entrepreneurs scale smarter, increase profitability, and maximize company value—whether they plan to grow, expand, or prepare for a high-value exit. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect EP314 Profit With A Plan Podcast Released August 5, 2025 Guest: Tim Bradley, Co-Founder of Pennant Video Host: Marcia Riner, Business Growth Strategist | Infinite Profit®   🎙️Episode Summary: In this high-impact episode of Profit With A Plan, Marcia Riner is joined by Tim Bradley—co-founder of Pennant Video and the mind behind the Video Marketing Trifecta™—to talk about how B2B brands can use video strategically after they’ve captured attention. Forget top-of-funnel vanity metrics. This is about turning interest into trust, and trust into conversions—while building a powerful ripple effect across your entire marketing ecosystem. Whether you're a scrappy startup or an established brand, you'll learn how to elevate your message with scalable, story-driven video content that actually drives pipeline results. 🔑 Key Takeaways: How the Video Marketing Trifecta™ (Anthem, Explainer, Endorsement) drives mid-funnel conversions The ripple effect of video across your entire digital footprint Real-world strategies for small businesses to compete with high-production brands using smart, authentic storytelling The importance of aligning your video library with your sales team’s needs How to build trust through production value—without breaking the bank ⏱️ Timestamps & SEO Topics: 00:05 – 00:52 🎯 Introduction to Tim Bradley & the Video Marketing Trifecta™ Keywords: B2B video marketing, mid-funnel engagement, marketing framework 01:17 – 02:56 🎯 What is Profit With A Plan? Keywords: business profitability, scaling strategy, business valuation, Marcia Riner 03:15 – 03:41 🎯 Tim’s Bio: 20 Years in Storytelling & Scalable Strategy Keywords: creative leadership, B2B tech brands, Pennant Video 04:15 – 05:01 🎯 From Childhood Storytelling to Brand Strategy Keywords: creative origin story, video production journey, storytelling in business 06:00 – 07:28 🎯 Why Video Needs to Be a Priority in B2B Marketing Keywords: video-first mindset, digital content strategy, ripple effect of video 07:29 – 08:33 🎯 Video Builds Brand Trust & Sales Enablement Simultaneously Keywords: sales enablement tools, brand trust, professional video vs DIY 09:33 – 11:05 🎯 The Real Work Starts After the Click—Why Mid-Funnel Matters Most Keywords: buyer journey, digital touchpoints, mid-funnel strategy 11:52 – 13:14 🎯 Keeping Engagement After the Click: The “Messy Middle” Keywords: customer journey, attention to action, funnel strategy 13:14 – 15:18 🎯 Breakdown of the Video Marketing Trifecta™: Anthem, Explainer, Endorsement Keywords: brand anthem video, explainer video strategy, customer testimonial videos 15:18 – 16:41 🎯 How to Produce High-Quality, Authentic Testimonials That Convert Keywords: video testimonials, customer proof, production value, trust-building content 17:00 – 20:51 🎯 Why Explainer Videos Are the Workhorses of B2B Sales Keywords: explainer videos, sales video library, personalized buyer experiences 23:44 – 26:17 🎯 The Power of Anthem Videos for Emotional Connection Keywords: brand mission video, emotional marketing, values-based messaging 26:34 – 28:06 🎯 Why Every Small Business Needs a Strategic Video Plan Keywords: small business marketing, B2B storytelling, brand positioning for startups 28:06 – 31:57 🎯 Budget-Friendly Tips: How Smaller Firms Can Apply the Trifecta™ Keywords: startup video marketing, affordable brand video, scalable content strategy 32:25 – 33:59 🎯 The Ripple Effect: Maximize ROI From a Single Video Asset Keywords: content repurposing, digital brand strategy, video ROI, scalable content 34:00 – 36:00 🎯 Final Thoughts: Your Video Library is a Business Asset Keywords: content library, B2B lead nurturing, evergreen marketing 36:02 – 37:35 🎯 Where to Learn More from Tim Bradley & Pennant Video Keywords: Pennant Video, video marketing ebook, funnel-focused playbook, Tim Bradley LinkedIn 🔗 Resources Mentioned: Free eBook: Funnel-Focused Video Marketing Playbook at pennantvideo.com Follow Tim on LinkedIn: Tim Bradley | Pennant Video   🔎  SEO Keywords: B2B video marketing, Video Marketing Trifecta™, mid-funnel strategy, testimonial videos, explainer videos, anthem videos, video marketing for tech brands, marketing funnel content, brand storytelling, customer journey, video ROI, scalable video strategy   💰 This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Profits in the Numbers: Bookkeeping, Tax Smarts & Clarity  EP313 Profit With A Plan Podcast Released: July 29, 2025 Guest: Tanya Akimenko, Tax and Accounting Expert | Golden Apple Agency Host: Marcia Riner, Business Growth Strategist | Infinite Profit® 🔍 Episode Summary Most business owners don’t fail from lack of hustle—they fail because they’re making decisions in the dark. In this episode of PROFIT With A Plan, Marcia Riner sits down with Tanya Akimenko, founder of Golden Apple Agency, who has spent over 20 years helping entrepreneurs simplify their finances, master their cash flow, and finally feel confident in their decisions. If you’ve been avoiding your numbers, unsure how to read your reports, or relying on your bank balance to guide your spending—this is the wake-up call your business needs. ⏱️ Timestamps & Key Takeaways [05:03] How Tanya fell into finance in a remote town in Alaska—and why it was the best thing for her entrepreneurial journey [07:55] The real reason bookkeeping is non-negotiable (and how bad data kills profit) [10:08] What AI gets wrong with bookkeeping—and why clean input matters more than ever [12:21] The hidden cost of messy credit cards and mixed expenses (and what to do instead) [16:01] Tanya’s habit-forming tip for reviewing your numbers—even if you’re not a “finance person” [19:00] How to analyze your financial reports without doing your own books [21:00] Why understanding your break-even point is the foundation for real growth [24:00] The biggest tax strategy mistake most entrepreneurs make—and the fix that could save you six figures [28:00] Tanya’s “John Smith” strategy for treating your business like a real financial entity [32:00] Why financial clarity is the difference between surviving and scaling 🔗 Grab Tanya’s free resource: ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

The Sales Engine That Scales – With Alan Versteeg Guest: Alan Versteeg, Co-Founder of Growth Matters Host: Marcia Riner | Profit Booster® Podcast: PROFIT With A Plan Topic: Building a Sales Engine for Entrepreneurial Scale Released: July 22, 2025 🔍 Episode Summary What happens when an engineer applies the law of cause and effect to sales? Alan Versteeg—former engineer, global sales leadership strategist, and co-founder of Growth Matters—joins Marcia Riner to reveal why most entrepreneurs fear sales, how to overcome “sales ick,” and what truly drives growth: not more sales reps, but better sales management. This episode is packed with value for business owners, founders, and service-based entrepreneurs looking to scale smart, lead with conviction, and grow teams that sell—without the sleaze. ⏱️ Timestamps & Key Takeaways [00:00] The Sales Engine Every Entrepreneur Needs Marcia opens the episode with the concept of building a team that sells without you in the room—what Alan calls the real sales engine for scale. [02:53] Alan Versteeg’s Unlikely Path From Engineer to Sales Expert Alan shares how leaving engineering, getting fired from his first four sales jobs, and finally treating sales as a profession changed everything. [05:47] Why Motivation Alone Doesn’t Work Alan explains how being “the world’s most motivated talking brochure” failed—and how cause and effect became his north star for success. [09:00] Selling vs. Helping: The Real Mindset Shift ✨ “Selling won’t help—but helping will sell.” Alan breaks down the psychology behind ethical sales and how intent, not personality, is what persuades. [11:00] Conviction, Not Charisma, Drives Sales Marcia and Alan explore why you don’t need to be extroverted to be successful in sales. What you need is conviction and a service-oriented mindset. [13:00] Avoiding the “Ick” Factor in Sales Conversations Sales becomes authentic when entrepreneurs stop talking about their product features and start speaking about the problems they solve. [16:00] The Clear Line Between Confidence and Arrogance Alan explains why the difference is tact, not tone—and how to persuade without damaging relationships. [20:40] Objection Prevention vs. Objection Handling Instead of responding defensively, Alan teaches entrepreneurs to preemptively name their buyer’s hesitation and build trust faster. [24:00] Scaling the Sales Function Through Standards "You can’t scale yourself—you can only scale your standards.” Alan shares how setting cultural and performance standards enables companies to scale through people, not pressure. [27:05] What Actually Makes a Great Salesperson It’s not knowledge or charisma—it’s the ability to connect, listen, and sell with values that match the brand. Hire managers who grow people, not just sales. [29:13] Final Advice: Give Yourself Agency to Sell with Purpose Alan closes by urging entrepreneurs to “look in the mirror” and realize they’ve created a solution worth sharing. Let go of the imposter voice—and sell with purpose. 🔑 SEO Keywords sales engine for entrepreneurs, scaling your business, sales management tips, ethical sales strategies, sales leadership, how to overcome sales fear, building a sales team, persuasion vs manipulation, conviction in selling, hiring sales managers, sales psychology, objection prevention, sales training for entrepreneurs 📢 Call to Action Want to develop a sales team that scales without you? 👉 Learn more about Alan Versteeg and his sales manager development programs at www.salesgrowthmatters.com     💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Building a Sales Team That Sells: Hiring Right and Messaging Smart EP311 - Profit With A Plan Podcast Released Date: July 15, 2025 Guest: Walter Crosby, CEO of Helix Sales Development Host: Marcia Riner, Business Growth Strategist | Infinite Profit®   Episode Overview Think hiring your first salesperson is as easy as picking someone with a great résumé? Think again. On this episode of PROFIT With A Plan, Marcia Riner sits down with sales development expert Walter Crosby to bust hiring myths and reveal how most CEOs hire salespeople all wrong. Walter shares why industry experience can backfire, how to create congruent sales messaging, and what it really takes to build a high-performance sales team with repeatable revenue results. Whether you're about to make your first sales hire or you're ready to restructure a team that's not performing—this episode is your playbook. ⏱️ Key Takeaways & Timestamps [00:03:20] Meet Walter Crosby Get to know Walter's backstory, why he launched Helix Sales Development, and how he's helping founders scale their sales organizations the right way. [00:04:43] Falling Into Sales: The Accidental Career Path Walter shares how most top salespeople don’t start in sales—and why the hunger to perform outweighs fancy credentials. [00:08:00] Why Needing to Be Liked Kills Sales Performance Discover why a salesperson’s need for approval gets in the way of asking tough, deal-closing questions. [00:10:00] The Traits of a Top Sales Rep The four must-have characteristics of a great salesperson: curiosity, skepticism, active listening, and empathy. [00:14:05] Are You Solving the Wrong Problem? Walter explains how to challenge client assumptions and uncover the real issues behind poor close rates. [00:15:45] The #1 Mistake in Sales Hiring Stop hiring salespeople like every other employee. Walter reveals how to rethink your interview process. [00:17:00] Skill Set vs. Mindset: Hire for What Matters Why sales success isn’t about product knowledge—but knowing how to reach, navigate, and speak to the buyer. [00:21:10] Why Industry Experience is Overrated Walter explains why hiring from inside your industry might actually hurt you—and what to look for instead. [00:23:00] Stop Selling the Job During the Interview Learn how to evaluate a candidate before pitching your company culture and compensation package. [00:26:00] Why Your Salesperson Shouldn’t Be Your Marketer Understand the different roles required in lead generation vs. closing—and why expecting one person to do it all is a recipe for failure. [00:29:00] Aligning Sales & Marketing Messaging Discover how to hand your sales team the right message—so they’re not winging it with buyers. [00:32:00] The Infrastructure of a Winning Sales Org Why you need sales processes, messaging, management, and training before you expect consistent performance. [00:33:45] Never Promote Your Top Salesperson to Manager Walter shares the leadership trap most CEOs fall into—and what to do instead. [00:36:01] Resource: Walter’s Sales Velocity Email Series Get real stories from the trenches and lessons learned from 40+ years of sales leadership. Sign up at 🔗 https://magnet.helixsalesdevelopment.com/sales-velocity 🔧 Resources & Mentions Helix Sales Development Sales Velocity Free Email Series Connect with Walter on LinkedIn     💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Scaling Smart: Private Equity, Profit & Purpose Guest: John Brooks, CEO of Warehouse on Wheels Host: Marcia Riner, Profit Booster® | PROFIT With A Plan Podcast Episode Runtime: 33 mins Tags: private equity, business growth strategy, business exit, scaling operations, stakeholder ROI, team ownership, trailer rentals 🚀 Episode Overview What does it take to grow from 4,000 to over 37,000 assets, expand across North America, and create private equity returns as high as 9x? In this powerful episode, Marcia is joined by John Brooks, the CEO of Warehouse on Wheels (WOW) — a seasoned financial and operational executive with deep experience in building PE-backed businesses for profitable exits. Since 2018, John has led WOW from a modest startup to one of North America’s fastest-growing trailer rental companies with 35+ offices and 37,000+ trailers. You’ll hear what it really takes to scale sustainably, work with investors (not for them), and create legacy wealth — not just for founders, but entire teams. ⏱️ Key Takeaways & Timestamps [00:03:00] How John Got Into Private Equity John shares his 7 “tours of duty” in PE-backed roles and the aha moment that led him to build WOW by acquiring a competitor. [00:05:35] Vetting Your Private Equity Partner Not all capital is created equal. John explains why business owners must interview PE firms, check cultural fit, and align expectations up front. [00:07:00] Why PE is Rocket Fuel for Growth "You’ve built the rocket and mapped the flight path — now you need fuel." Private equity accelerates momentum if you’ve got a clear vision. [00:09:45] Structuring Smart Partnerships Avoid getting pushed aside: run your business like a business, not a lifestyle. Clean books, defined roles, and early clarity on ownership percentages are key. [00:12:00] Staying In the Business After a Deal Exiting isn’t required. Many firms want leaders to stay and reinvest. WOW itself has transitioned from one PE sponsor to another — with John and his team intact. [00:14:00] Sharing Wealth with Your Team WOW’s employee reward model gives every team member a financial stake in the next sale — creating loyalty and life-changing impact. [00:16:00] PE as a Culture and Leadership Amplifier PE isn’t just financial capital — it can bring senior leadership support, L&D investments, and help build organizations that scale. [00:18:00] What to Expect in the Exit Process Selling to PE? Expect 6–12 months of due diligence, data rooms, advisors, and distraction. Prep early with experienced legal and banking support. [00:21:00] Why PE Relationships Fail Surprises kill trust. Misalignment, lack of transparency, and poor communication are the fastest paths to breakdowns with investors. [00:23:00] Shifting from Entrepreneur to Executive Owners must decide: stay and adapt to accountability, or exit and let others carry the vision. Either way, clarity from Day 1 matters. [00:26:00] Alternative Capital Options You don’t always need to give up equity. John shares insights into permanent non-control equity, private debt capital, and creative funding vehicles. [00:28:00] 100% of $100 vs. 49% of $1M Sometimes less is more. Giving up a slice of ownership can dramatically grow what you actually keep — if it comes with the right partners. 📚 Resources & Mentions Warehouse on Wheels: www.wowtrailers.com “Ritz-Carlton service at Hampton Inn prices.” John Brooks on LinkedIn: Connect with John For behind-the-scenes lessons from a PE-fluent CEO Free 30-Day Trial – Profit Booster® Marketing Hub Smarter automations, better leads, more sales — no tech headaches. 💡 Final Thoughts Private equity isn’t the villain it’s often made out to be. In fact, it may be the very thing that takes your business from where it is to where it could be — with capital, leadership support, and culture-enhancing investments that build lasting value. As John puts it, the key isn’t if you raise capital — it’s who you raise it from and how prepared you are when the time comes.     💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Building Capacity & Using Positive Stress to Drive Business Growth Podcast: Profit With A Plan - Episode 309 Release date: July 1, 2025 Guest: Steve Perry, Founder of The Well Recruiting Solutions & Author of The Capacity Model Host: Marcia Riner, Business Growth Strategist at Infinite Profit® Episode Summary Is stress holding you back—or pushing you forward? In this game-changing episode, Steve Perry breaks down how positive stress can expand your leadership capacity, grow your business, and create teams that thrive. Discover how to shift from breakdown to breakthrough, empower your team, and build a business that scales without burning out. Whether you’re hiring your first employee or leading a large organization, this episode is packed with insights on capacity-building, mindset, team empowerment, and stress as a growth signal. 🔑 Key Takeaways How stress can be a gift and a trigger for growth The 3 stages of breakdown—and how to avoid them Steve's Capacity Model pillars: Education, Habits, Relationships Leading through change without losing your team Why you must "fire yourself from the day-to-day" to scale 🕒 Timestamps for Key Points 00:00:08 – Can stress actually supercharge your business growth? 00:02:19 – Guest intro: Steve Perry’s journey from teen entrepreneur to Fortune 100 exec 00:05:50 – Building a business from necessity and grit: Steve’s entrepreneurial start 00:07:00 – “Begin with the end in mind”: Goal-setting as a stress reframer 00:09:00 – The Capacity Model: Stress is a gift 00:10:00 – The 3 stages of breakdown: disappointment → disillusionment → greener pastures 00:12:27 – The breakthrough alternative: how to actually grow your capacity 00:13:15 – 3 pillars of capacity: education, habits, and relationships 00:14:13 – How to shift your mindset in the middle of disappointment 00:15:12 – External inputs: mentors, coaches, and capacity lifters 00:17:00 – Applying this model across marriage, parenting, and personal life 00:18:30 – Frequency of hitting capacity ceilings—daily or monthly? 00:20:04 – Leading through a business pivot: Steve’s firsthand experience 00:22:41 – Why team alignment and transparency are key to embracing change 00:23:18 – Using stress to spark skill development and new opportunities 00:25:07 – The 4 truths of capacity-building Personal and professional stress are intertwined “Whether you think you can or can’t—you’re right” Life is hard—or life is hard Doing more ≠ working more hours 00:30:11 – Maximizing impact with the same 168 hours: the 1% that creates 50% of your results 00:32:12 – Where to find Steve and his free resource: HireTheWell.com 00:34:06 – Marcia’s takeaway: using stress to break through growth ceilings 🔗 Resources & Mentions 🎯 Download Steve’s 10 Must-Ask Interview Questions: HireTheWell.com 📘 The Capacity Model by Steve Perry 📲 Follow Steve Perry on LinkedIn: Steve Perry     💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Targeted Time: Work Smarter by Aligning Tasks to Your Peak Productivity EP308 Profit With A Plan Podcast Released: June 24, 2025 🎙 Guest: Daphne Valcin, MCC | Executive Coach & Productivity Strategist Host: Marcia Riner, Business Growth Strategist | Infinite Profit® 🔍 Episode Summary: If you’re working long hours and still not seeing meaningful results, the problem may not be your effort—it may be your timing. In this powerful episode, Marcia Riner sits down with Master Certified Coach Daphne Valcin to unpack how to manage your time according to your natural productivity rhythms using her proven Targeted Time Method. Learn how to stop spinning your wheels, increase your performance, and drive business results without burnout. 🕒 Timestamped Highlights: [00:02:06] Introduction to guest Daphne Valcin and her coaching work with Fortune 500 leaders. [00:04:00] Daphne shares how her career shifted from PR to coaching through purpose-driven decision-making. [00:07:00] Why traditional time management doesn't work for everyone—and how natural energy rhythms change everything. [00:08:34] The first step in managing time effectively: discovering your peak energy window. [00:09:35] The myth of the 4 a.m. entrepreneur: how lifestyle and context shape your workday. [00:10:57] How to build a business around your creativity and energy instead of a 9–5 mindset. [00:12:26] Daphne introduces her Targeted Time framework: Primary Time: Most focused and alert Secondary Time: Good, but not optimal Tertiary Time: Low-energy, minimal focus tasks [00:14:52] How to schedule meetings and tasks according to your energy tier. [00:17:01] Why sales tasks must be done during peak performance hours—and what happens when they aren’t. [00:18:45] The concept of Golden Hours and why they should be protected at all costs. [00:21:00] Real-life example of a missed opportunity from procrastinating during golden hours. [00:22:00] Avoiding “busy work” and using high-energy windows for strategy, not admin. [00:23:00] Leading with heart and boundaries: how to manage open-door policies without sacrificing performance. [00:24:50] The 10-minute interruption rule: why multitasking is a hidden productivity killer. [00:26:00] Boundaries with clients: how Daphne burned out from overgiving early in her business. [00:28:55] Transformational case study: client goes from $3K/month to $52K/month by managing her time better and shortening the sales cycle. [00:30:00] Delegation, scheduling, and respecting your energy as growth tools. [00:31:00] Using the Pomodoro Method for solopreneurs: 30/5-minute work/rest cycles. [00:32:10] The worksheet behind the magic: Daphne’s Targeted Time Planning Tool. [00:35:00] Final thoughts: how using your natural rhythm boosts profit, peace, and performance. [00:36:30] Where to find Daphne and how to grab her free Targeted Time Method Worksheet. 💡 Key Takeaways: Understand your primary, secondary, and tertiary energy zones and align tasks accordingly. Schedule profit-driving activities like sales, proposals, and strategic planning during your peak time. Use Golden Hours to protect deep focus work—no meetings or distractions allowed. Establish boundaries with your team and clients to protect productivity and prevent burnout. Even minor tweaks like using timers or batch planning can produce exponential revenue growth. 📌 Resources & Links: Free Worksheet: daphnevalcin.com/targetedtime Learn more about Daphne: valsonstrategicsolutions.com Connect on LinkedIn: Daphne Valcin     💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

EP307 – Stop the Stupid: Build a Culture of Proactive Problem Solving with Doug Hall Podcast: PROFIT With A Plan Host: Marcia Riner Guest: Doug Hall, Inventor & Author of “Proactive Problem Solving” Is your business wasting time, talent, and money on preventable problems? This episode is your wake-up call. Doug Hall—renowned inventor, innovation researcher, and founder of Eureka! Ranch—joins Marcia to expose the root cause of wasted resources in growing companies: broken systems and disengaged employees. Discover how to create a culture of proactive problem solving across every level of your organization—from the frontlines to leadership—and finally stop the stupid. 🔑 Key Takeaways: How to engage employees in solving real problems (and not just complaining) The 3.5-hour productivity killer affecting every manager’s day Why front-line workers are your most untapped innovation engine How to implement a proactive system without overwhelming your team How proactive problem solving supports scaling, profitability, and exit readiness ⏱️ TIMESTAMPS & HIGHLIGHTS: 00:01:05 – The silent killers of productivity: inefficiencies, disengagement, and outdated thinking 00:03:00 – Doug Hall’s background: From inventor at age 12 to innovating for global brands like Nike, P&G, and Walt Disney 00:06:00 – Lessons from scaling a whiskey brand from startup to 100k+ cases/year 00:07:30 – The aha moment: innovation wasn’t enough—execution systems were breaking 00:09:00 – Building a culture of proactive problem solvers to stop being the bottleneck 00:10:55 – Case study: bottling line fixed by a non-engineer frontline worker 00:11:50 – Why employees already know what’s broken (and how to fix it) 00:13:40 – From solopreneur to scalable business: how to empower your team 00:15:00 – How one company went from $5M to $50M in pipeline using Doug’s framework 00:16:40 – The key to solving marketing & operational breakdowns: systems, not just effort 00:18:00 – Why leadership must define the what and the why to spark action 00:20:00 – Motivating your team through small, meaningful wins 00:22:10 – Stop change resistance by involving employees in co-creating the solution 00:24:00 – Why managers and leadership need their own proactive training 00:25:50 – Continuous improvement isn’t optional—it’s your competitive edge 00:26:50 – The hidden cost: managers waste 3.5+ hours/day on workarounds and errors 00:30:50 – The surprising value of staying a lifelong learner (even after 40 years in business) 00:34:00 – Empowered employees = higher morale, longer retention, and more profit 00:36:00 – How to get started: Doug’s book, workshops, and one-day in-person sessions 00:37:20 – Marcia’s free growth and marketing audit for business owners ready for change 🔎 SEO Keywords: employee engagement strategies, proactive problem solving, business inefficiencies, how to improve workplace systems, team accountability, culture of innovation, Doug Hall, Eureka Ranch, scaling operations, improving productivity, stop the stupid, business bottlenecks, profit growth strategies, operational excellence, leadership training, front-line empowerment, business optimization framework 🎯 Resources Mentioned: Doug’s site: https://DougHall.com Book: Proactive Problem Solving Offer: 50% off Doug’s one-day company workshop for podcast listeners   Want to Turn Your Podcast into Profit? Visit https://ProfitBoosterPod.com to learn how to turn your podcast episodes into lead-gen machines and sales funnels with our Podcast Monetization Hub.     💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Episode Title: Is Your Business Trapped in Your Head? How to Build Systems That Set You Free with Eric Williams Released: June 10, 2025 Guest: Eric Williams, Founder & Chief Business Transformation Officer at Willity Host: Marcia Riner, Business Growth Strategist at Infinite Profit® 🎯 Episode Overview Too many business owners build a successful company—then get trapped inside it. In this high-impact episode, Marcia Riner talks with systems expert Eric Williams about the real reason founders can't step away from their business: it's all in their head. Eric shares his proven framework to help overwhelmed entrepreneurs, executives, and small business owners eliminate chaos, document critical processes, and delegate confidently. Discover how to create operational systems, automate your workload, and become a strategic leader—not the doer.   🧠 Key Takeaways & Timestamps 00:02:56 – Meet Eric Williams Founder of Willity, Eric has helped over 300 entrepreneurs and managed 1,000+ employees. His mission? Free leaders from owner-dependency through systems, scheduling, and self-awareness. 00:04:03 – Why Process Building Matters Eric explains how he discovered his superpower in building operational frameworks that empower teams—not just as cogs in a machine, but as high-impact contributors. 00:06:00 – Repeatable Tasks = Scalable Growth Marcia breaks down why 90% of your business should be repeatable—and why skipping process creation early will hurt your ability to grow and hire effectively. 00:07:38 – Don’t Overbuild Too Early Eric shares a cautionary tale about planning for 100 employees when you only have 2. Systematize in layers as you grow to avoid wasting time and resources. 00:09:05 – The First Red Flag You’re the Bottleneck Hitting 50+ hour work weeks consistently? That’s your signal. Eric explains how overworking should trigger system creation, not more hustle. 00:10:49 – Escaping the “Busy Week” Trap When every week feels like a one-off fire drill, you're in a productivity death spiral. Eric offers a mindset shift for recognizing patterns before burnout takes hold. 00:13:13 – Document What’s in Your Head Why “intuition” is really just an undocumented framework—and how to turn it into SOPs, video walkthroughs, or AI-optimized procedures. 00:15:00 – Delegation Starts with Communication Learn how to define decision boundaries: where your team has flexibility, and where precision matters. This is the core of sustainable delegation. 00:17:00 – Frameworks vs. Instructions Marcia and Eric break down the difference between over-documenting and creating effective systems with room for creativity. 00:18:13 – Custom Work is Still Systematizable Even in personalized service industries, 80–90% of delivery is repeatable. Eric explains how to systemize without losing your personal touch. 00:21:01 – Narrow Your Focus to Scale Smarter Too many offers? Serving too many markets? Eric and Marcia discuss why simplifying your offerings is the first step to building lean, repeatable operations. 00:23:18 – Build Systems in Growth Increments Revisit your systems every 6–12 months. You need breathing room to reorganize, delegate, and shift from reactive to proactive leadership. 00:24:52 – From Doer to Delegator The dream business runs without you. Eric shares how to set up rules, roles, and reliable handoffs that allow you to finally take that vacation—without your phone. 00:26:00 – How to Troubleshoot Processes Instead of scrapping an entire workflow, learn how to isolate and fix the one step that’s breaking down. It’s faster, more efficient, and more empowering for your team. 00:27:40 – Employees Can Help Build Better Processes Engage your team in improving workflows. Their feedback can lead to time-saving changes and fosters ownership in the execution. 00:29:09 – Systems = Business Value Thinking of selling your business? Buyers want processes, not just profits. A documented, repeatable operation is what makes a company attractive—and transferable. 💡 Featured Tools & Frameworks Mental Download Framework – Extract your expertise into step-by-step guides others can follow. Delegation Readiness Checklist – Identify what can be handed off with clear metrics and controls. Process Liberation Method – Escape owner-dependency by documenting, automating, and optimizing. 🎯 Final Thoughts Whether you're just starting out or managing a large team, your business will only rise to the level of your systems. If you're tired of being the bottleneck and ready to create more freedom, structure, and profitability, start with Eric’s free masterclass: 👉 Watch now at willity.com/watch   Want to Turn Your Podcast into Profit? Visit https://ProfitBoosterPod.com to learn how to turn your podcast episodes into lead-gen machines and sales funnels with our Podcast Monetization Hub.     💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️  

Built to Scale: Strategic Leadership That Frees You from the Day-to-Day  EP305 Profit With A Plan Podcast Released June 3, 2025 Guest: Liz Weber, Global Leadership Guru Host: Marcia Riner, Business Growth Strategist | Infinite Profit® Episode Summary: In this episode of PROFIT With A Plan, Marcia Riner sits down with Liz Weber, a 2025 Top 30 Global Leadership Guru, leadership advisor, keynote speaker, and strategic consultant to boards and C-suite teams. Liz unpacks why most small business owners become the bottleneck in their companies—and what it takes to step into true strategic leadership. If you’re tired of doing everything yourself, stuck managing every little detail, or worried that your business can't function without you—this episode is your blueprint for sustainable growth and succession-ready leadership. Discover how to build systems, develop leaders, and scale without burnout. This is the episode founders, CEOs, and visionary entrepreneurs can’t afford to skip. SEO Keywords: leadership advisor for small business, strategic leadership for entrepreneurs, scalable business systems, how to delegate effectively, off-loading founder knowledge, business succession planning, developing leadership teams, simple systems to grow business, sustainable business growth, C-suite leadership strategies 🔑 Timestamps & Key Takeaways: [00:02:05] – Why Founders Get Stuck Liz breaks down the #1 reason small businesses stall out: founders who don’t let go. Learn why wearing all the hats is not leadership—and what to do instead. [00:07:32] – Off-loading Knowledge for Sustainability Discover how documenting and transferring your processes is the first step toward creating a business that runs without you. [00:12:18] – Building Simple Systems That Add Value Forget complicated workflows. Liz explains how simple, replicable systems are key to increasing both performance and business valuation. [00:18:44] – Developing Leaders Inside Your Business If you’re the smartest person in every meeting, your growth is capped. Learn how to identify, develop, and empower leaders who can take the reins. [00:24:59] – What’s REALLY Hard for Founders to Do Spoiler: It’s not about marketing or money. Liz reveals the emotional hurdle most founders face—and how to overcome it with confidence. [00:29:15] – Real-World Client Success Story Hear how one of Liz’s clients went from stuck in the weeds to scaling with ease by applying her leadership frameworks. [00:36:48] – Creating a Succession-Ready Business Why succession planning starts NOW—not when you’re ready to exit. Learn the signs your business is on the right track for legacy growth. Connect with Liz Weber: 🔗 LizWeber.com 📘 Author | 🎤 Speaker | 🧠 Strategic Consultant Want to Turn Your Podcast into Profit? Visit https://ProfitBoosterPod.com to learn how to turn your podcast episodes into lead-gen machines and sales funnels with our Podcast Monetization Hub.     💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Create Raving Fans: How Small Businesses Win Big with Memorable Experiences  EP304 Profit With A Plan Podcast Released May 27, 2025 Guest: Vance Morris, Customer Retention Expert, founder of Chesapeake Service Solutions Host: Marcia Riner, Business Growth Strategist, CEO Infinite Profit® Podcast Notes: In this unforgettable episode of Profit With A Plan, Marcia Riner sits down with Vance Morris—Disney veteran, customer retention expert, and founder of Chesapeake Service Solutions. Vance reveals how small business owners can stop chasing new customers and start creating raving fans who return again and again—and bring their friends with them. If you're tired of transactional relationships and want to build a business that thrives through loyalty, storytelling, and unforgettable experiences, this episode is your roadmap. ⏱️ Timestamps + Key Moments: 00:02:15 – Meet Vance Morris: From Disney leadership to customer experience strategist 00:04:02 – What Disney taught Vance about loyalty and brand affinity 00:05:38 – Why Chick-fil-A trains better employees than most companies 00:07:00 – The real reason small businesses can’t blame the labor pool 00:08:50 – Cultivating brand evangelists like Apple, Harley-Davidson & Disney 00:10:04 – Why creating emotional connection beats flashy branding every time 00:12:00 – How Vance used his kids in marketing to create unforgettable bonds with clients 00:13:58 – The simple 3-part system to keep clients for life 00:15:50 – Why paper newsletters still outperform digital marketing 00:17:40 – How even B2B firms can use customer experience to grow loyalty 00:20:55 – Real-world example: Turning an oil change shop into the "Disney of service stations" 00:26:53 – The ROI of experience: higher prices, lower churn, and brand buzz 00:29:11 – Branding an insurance agency as “the agency that rocks” 00:31:05 – Why being memorable is better than being the cheapest 00:32:11 – Little things, big impact: how a university security guard wowed Vance’s family 00:36:03 – Vance’s free gift: 52 Ways to Wow Your Customers Without Breaking the Bank 💡 Top Takeaways: Experience drives loyalty: Customers stay—and refer—when their journey is emotionally engaging. Surprise & delight work: The smallest unexpected gestures can create lifetime value. Memorable > Cheap: Competing on price is a race to the bottom. Stand out by being unforgettable. Simple systems win: A printed newsletter, a timely postcard, and a story-rich email can transform retention. Your brand is how they feel: Consistency, personality, and intentional details define your brand far more than a logo. 🎁 Vance’s Free Gift: Download “52 Ways to Wow Your Customers Without Breaking the Bank” – practical weekly ideas to delight clients and stand out. 👉 wow52ways.com Vance Morris: deliverservicenow.com     💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Simplify & Scale: The Power of a Clear Business Promise  🎙️ Guest: Pete Mohr – Certified Exit Planning Associate, Kolbe Certified Consultant, Host of Business Owner Breakthrough Host: Marcia Riner - Business Growth Strategist, Infinite Profit® 🔎 Episode Summary: If you’re stuck in the daily grind, it’s time to shift from Operator to Owner. In this episode, business strategist Marcia Riner sits down with systems expert Pete Mohr to uncover the most powerful piece of his 6 P’s framework—your business Promise. Learn how to clarify your message, align your team, and optimize your operations for lasting profit and value. Pete breaks down how simplifying your business model around a single, aligned Promise leads to greater profitability, scalable operations, and a company that can eventually run (and sell) without you. ⏱️ Timestamps & Key Takeaways: 00:03 – Introduction to Pete Mohr: From 30+ years in entrepreneurship to simplifying business ownership for stressed-out founders. 00:57 – What is the 6 P’s Framework? Pete introduces the core components: Promise Product Process People Promotion Profit 04:10 – Using the Kolbe Assessment to Build Aligned Teams Discover how Pete uses Kolbe to assess how team members make decisions, improving hiring and team dynamics for operational efficiency. 08:50 – Why the Promise Comes First Your Promise defines what problem you solve and how you lead your customer to a better life. It's the foundation of everything—from your marketing to your product delivery. 10:00 – Aligning the 5 P’s to Deliver on the Promise Product must solve the defined problem Process must deliver efficiently People must be capable of delivering Promotion must reflect the promise Profit is the result of proper alignment 13:10 – The “Look Great, Feel Fantastic” Tagline Example Pete shares a brilliant customer experience framework from his shoe business: clarity of promise that drives both buyer emotion and loyalty. 16:40 – Your Business Should Support Your Life Pete emphasizes the mindset shift from "propping up your business" to having your business support your desired lifestyle. 19:10 – How to Re-Evaluate an Old Promise Outdated offerings or assumptions can stall growth. Pete walks through how to use data and customer feedback to realign your brand promise. 22:20 – Using the 6 P's in Team Meetings and Planning The 6 P’s aren't just theoretical—they're used to structure weekly, monthly, and annual planning conversations. 25:00 – From Overwhelm to Action: Where to Start Pete shares the Love It or Leave It exercise to help business owners identify tasks they should delegate. 27:10 – Creating Visual Accountability Through Org Charts Use accountability charts to ensure everyone on your team knows their role in fulfilling the business promise. 29:00 – Final Advice: Don’t Wait You can’t build an exit-ready, profitable business overnight—but you can take the first step today. 📥 Resources Mentioned: Love It or Leave It Exercise https://pete-mohr.com Podcast: Business Owner Breakthrough LinkedIn: Pete Mohr     💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Simplify, Document, Scale: The 3-Step System for Process Excellence  EP302 Profit Withe a Plan Podcast Released May 13, 2025 Guest: Errol Allen, Process Expert, Founder of Errol Allen Consulting Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit® 📋 Episode Description: If your business is stuck in chaos, inconsistent execution, or employee confusion, the root issue might be your undocumented processes. In this episode of PROFIT With A Plan, host Marcia Riner is joined by Errol Allen, operations expert and founder of Errol Allen Consulting, to break down the three critical steps of process documentation every business needs to scale smoothly. Errol shares how business owners can drive productivity, increase team morale, and improve collaboration—just by documenting what’s already being done. Whether you're growing fast or just tired of putting out fires, this episode gives you a practical roadmap to operational clarity. Plus, don’t miss Errol’s exclusive bonus offer for listeners below 👇 ⏱️ Key Timestamps & Takeaways: 00:00 – Introduction Marcia Riner tees up the conversation around the business case for process documentation and introduces Errol Allen. 00:44 – The #1 Reason Businesses Need Process Documentation Discover why undocumented processes lead to confusion, rework, and inconsistency—and how documenting them provides a foundation for scalable success. 01:47 – The First Step: Discovery & Engagement Errol explains the importance of interviewing your team to understand what’s actually happening on the ground floor. 03:15 – Collaboration Boosts Morale Documenting processes isn’t a solo project—it’s a team sport. Errol shares how collaboration builds buy-in and increases engagement across departments. 04:39 – The Team-Oriented Flowcharting Methodology Visualizing your processes with team involvement creates clarity. Errol reveals how flowcharts can uncover redundancies and inefficiencies in real time. 06:28 – Don’t Skip to SOPs Too Soon Most businesses rush to write SOPs (Standard Operating Procedures) without fully understanding the workflow. Errol breaks down why SOPs are the final step—not the first. 08:11 – Who Owns the Process Documentation Journey? The answer might surprise you. Errol explains the leadership mindset required to drive documentation forward with full commitment. 09:40 – The Overlooked Component: Process Reviews It’s not a “set it and forget it” process. Learn how often you should revisit your documentation to keep operations fresh and effective. 🎯 What You'll Learn: Why process documentation is essential for sustainable growth How team engagement leads to better outcomes Why visual flowcharts are the key to operational clarity How to avoid common mistakes when creating SOPs The secret to getting team buy-in and execution consistency 🎁 Listener Bonus: Errol is offering a FREE 1-hour process flowcharting session to the first listener who contacts him. 📧 Email: www.documentyourprocesses.com 🔑 Keywords: Process documentation, standard operating procedures, business systems, operations consulting, team collaboration, process flowcharting, Errol Allen, operational excellence, SOPs, business scalability, workflow optimization, business efficiency, process improvement, employee morale, business growth systems     💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free 30 Day Trial of The Profit Booster Marketing Hub If you're ready to simplify your marketing and start getting better results, grab your free 30-day trial of the Profit Booster® Marketing Hub. No credit card. No tech headaches. Just smart, streamlined marketing that works. 👉 Head over to ProfitBooster.biz and get started today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Curiosity-Driven Leadership: The Operational Edge  EP301 Profit With A Plan Podcast Released May 6, 2025 Guest: Jon Bassford, Operations Expert, founder of Lateral Solutions Host: Marcia Riner, Business Growth Strategist, Infinite Profit® 🎧 Episode Summary: In this thought-provoking episode, Marcia Riner talks with Jon Bassford—TEDx speaker, bestselling author, and operations strategist—about how curiosity can be your company’s most overlooked competitive advantage. Jon unpacks how a curious mindset can fuel innovation, streamline systems, and help leaders build resilient, scalable organizations. If you're a business owner or leader looking to improve operations without burning out your team or yourself, this episode is packed with strategies you don’t want to miss. 🔑 Key Takeaways: Why curiosity is a superpower in leadership and operations How to cultivate a “curious culture” in your organization The connection between psychological safety and performance Avoiding the most common operational roadblocks that kill growth The role of experimentation and questioning in long-term success ⏱️ Timestamps & Highlights: 00:00 – Introduction Marcia introduces the episode theme: scaling smarter through curiosity. 01:45 – What is Curious Leadership? Jon explains how curiosity became the foundation of his leadership style and operational success. 05:12 – From Law to Leadership Hear Jon’s unconventional journey from law school to startup operations. 08:30 – What Is Operational Excellence? Jon defines operational excellence and its impact on growth, scale, and team alignment. 13:15 – Curiosity in Culture Creating a workplace that encourages questions, experimentation, and team buy-in. 17:00 – Psychological Safety in Teams Why leaders must create environments where teams feel safe enough to challenge, ask, and improve. 21:45 – Common Pitfalls in Operations Jon outlines the biggest mistakes he sees leaders make—and how curiosity can solve them. 27:10 – A Case Study in Change Jon shares a real-world story where a curiosity-first approach reshaped a company’s operations and outcomes. 33:40 – Rapid-Fire with Marcia Lightning-round insights on systems, curiosity, and how to step into operational greatness. 36:00 – Final Advice for Entrepreneurs Jon’s closing thoughts on being a curious leader and building sustainable success. 🔗 Connect with Jon Bassford: 📧 ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️