How to Tell Stories That Actually Convert Your Audience Into Clients

EP328 of Profit With A Plan Podcast

Released Date 11.25.25

Guest: Dr. Danny Brassell Phd, Master storyteller, speaker, trainer and coach

Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

 

🎯 Episode Summary

Most presentations lose people in the first few minutes because they focus on information instead of connection. In this episode, Dr. Danny Brassell breaks down how to use intentional storytelling to grab attention fast and guide people toward action.

You’ll learn the 5 C’s of a well-crafted story, how to connect emotionally without feeling pushy, and simple techniques that make your message memorable, relatable, and conversion-ready. Whether you speak on stage, lead a team, or pitch clients, this episode shows how the right story can move people and move business forward.

 

🎥 What You’ll Learn

• Why connection, not confidence, drives audience engagement

• The 5 C’s of a WellCrafted Story that inspire action

• How to open any presentation so people lean in instantly

• Why vulnerability builds trust faster than credentials

• A simple exercise to uncover hundreds of stories people remember

• How to use stories ethically to motivate and convert your audience

 

⏱️ Timestamp Highlights

[00:00 ] Why some speakers hook attention instantly and others lose the room

[02:30 ] The real reason emotion moves people more than information

[06:00 ] What separates a good presentation from one that converts

[08:45 ] The 5 C’s framework for crafting stories that land

[13:20 ] How to connect with your audience in the first five minutes

[17:40 ] Using everyday moments to create stories people remember

[25:00 ] Why one clear call to action beats multiple choices

[30:50 ] How to end with impact without relying on sad stories

[34:45 ] The mindset shift that keeps your audience engaged and inspired

[36:00 ] Where to get your free WellCrafted Story blueprint

 

🔗 Resources & Links

FreeStoryGuide.com

💼 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

 

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