Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect

EP314 Profit With A Plan Podcast

Released August 5, 2025

Guest: Tim Bradley, Co-Founder of Pennant Video

Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

 

🎙️Episode Summary:

In this high-impact episode of Profit With A Plan, Marcia Riner is joined by Tim Bradley—co-founder of Pennant Video and the mind behind the Video Marketing Trifecta™—to talk about how B2B brands can use video strategically after they’ve captured attention. Forget top-of-funnel vanity metrics. This is about turning interest into trust, and trust into conversions—while building a powerful ripple effect across your entire marketing ecosystem. Whether you're a scrappy startup or an established brand, you'll learn how to elevate your message with scalable, story-driven video content that actually drives pipeline results.

🔑 Key Takeaways:

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  How the Video Marketing Trifecta™ (Anthem, Explainer, Endorsement) drives mid-funnel conversions

  
  


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  The ripple effect of video across your entire digital footprint

  
  


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  Real-world strategies for small businesses to compete with high-production brands using smart, authentic storytelling

  
  


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  The importance of aligning your video library with your sales team’s needs

  
  


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  How to build trust through production value—without breaking the bank

  
  

⏱️ Timestamps & SEO Topics:

00:05 – 00:52

🎯 Introduction to Tim Bradley & the Video Marketing Trifecta™

Keywords: B2B video marketing, mid-funnel engagement, marketing framework

01:17 – 02:56

🎯 What is Profit With A Plan?

Keywords: business profitability, scaling strategy, business valuation, Marcia Riner

03:15 – 03:41

🎯 Tim’s Bio: 20 Years in Storytelling & Scalable Strategy

Keywords: creative leadership, B2B tech brands, Pennant Video

04:15 – 05:01

🎯 From Childhood Storytelling to Brand Strategy

Keywords: creative origin story, video production journey, storytelling in business

06:00 – 07:28

🎯 Why Video Needs to Be a Priority in B2B Marketing

Keywords: video-first mindset, digital content strategy, ripple effect of video

07:29 – 08:33

🎯 Video Builds Brand Trust & Sales Enablement Simultaneously

Keywords: sales enablement tools, brand trust, professional video vs DIY

09:33 – 11:05

🎯 The Real Work Starts After the Click—Why Mid-Funnel Matters Most

Keywords: buyer journey, digital touchpoints, mid-funnel strategy

11:52 – 13:14

🎯 Keeping Engagement After the Click: The “Messy Middle”

Keywords: customer journey, attention to action, funnel strategy

13:14 – 15:18

🎯 Breakdown of the Video Marketing Trifecta™: Anthem, Explainer, Endorsement

Keywords: brand anthem video, explainer video strategy, customer testimonial videos

15:18 – 16:41

🎯 How to Produce High-Quality, Authentic Testimonials That Convert

Keywords: video testimonials, customer proof, production value, trust-building content

17:00 – 20:51

🎯 Why Explainer Videos Are the Workhorses of B2B Sales

Keywords: explainer videos, sales video library, personalized buyer experiences

23:44 – 26:17

🎯 The Power of Anthem Videos for Emotional Connection

Keywords: brand mission video, emotional marketing, values-based messaging

26:34 – 28:06

🎯 Why Every Small Business Needs a Strategic Video Plan

Keywords: small business marketing, B2B storytelling, brand positioning for startups

28:06 – 31:57

🎯 Budget-Friendly Tips: How Smaller Firms Can Apply the Trifecta™

Keywords: startup video marketing, affordable brand video, scalable content strategy

32:25 – 33:59

🎯 The Ripple Effect: Maximize ROI From a Single Video Asset

Keywords: content repurposing, digital brand strategy, video ROI, scalable content

34:00 – 36:00

🎯 Final Thoughts: Your Video Library is a Business Asset

Keywords: content library, B2B lead nurturing, evergreen marketing

36:02 – 37:35

🎯 Where to Learn More from Tim Bradley & Pennant Video

Keywords: Pennant Video, video marketing ebook, funnel-focused playbook, Tim Bradley LinkedIn

🔗 Resources Mentioned:

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  Free eBook: Funnel-Focused Video Marketing Playbook at pennantvideo.com

  
  


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  Follow Tim on LinkedIn: Tim Bradley | Pennant Video

  
  

 

🔎  SEO Keywords: B2B video marketing, Video Marketing Trifecta™, mid-funnel strategy, testimonial videos, explainer videos, anthem videos, video marketing for tech brands, marketing funnel content, brand storytelling, customer journey, video ROI, scalable video strategy

 

💰 This episode is sponsored by Profit Booster® Podcast Monetization Hub. 

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

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Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia Riner

Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️