Torsion Talk - The Garage Door Industry Podcast

In this episode of Torsion Talk, Ryan dives deep into the economic landscape with guest Brian Buckalew from Majestic Steel. Together, they discuss crucial topics for the garage door and home service industries, including the impact of potential port closings, steel market fluctuations, tariffs, and the economic effects of upcoming elections. Brian offers insider perspectives on market trends, pricing, and how businesses can prepare for the uncertain months ahead. If you're a home service business owner, this episode is packed with actionable insights to help navigate the current economic challenges. Introduction and Guest Welcome Ryan opens the podcast with a friendly chat about current events and introduces his guest, Brian Buckalew, from Majestic Steel. Port Closures and Their Potential Impact Ryan and Brian discuss the looming port closures, their impact on the steel industry, and how they could affect the garage door market in the months ahead. Global Steel Market and China's Role Brian sheds light on China's steel market struggles, overproduction, and the influx of foreign steel in the U.S. Learn why this dynamic is a critical factor in domestic pricing. Tariffs and Trade Policies Explained The conversation shifts to the anticipation of new tariffs, their roots in current trade policies, and the implications for the garage door industry. The U.S. Steel and Nippon Steel Acquisition Brian provides insights into the potential acquisition of U.S. Steel by Japan's Nippon Steel and what it could mean for domestic steel production, pricing, and the economy. Industry Consolidation and Future Outlook Explore the consolidation trend in the steel and garage door industries. Ryan and Brian discuss what fewer players and increased production mean for prices and market dynamics. Demand Uncertainty and the Election's Impact Brian touches on market uncertainties, particularly around the upcoming election, and how demand may shift based on economic policies and interest rates. Current Steel Pricing Compared to Pre-COVID A detailed analysis of current galvanized steel prices and how they compare to pre-COVID rates. Brian explains how this impacts manufacturers and, ultimately, dealers and end-users. Preparing Your Business for Uncertain Times Ryan and Brian discuss strategies for garage door businesses, including staying conservative with investments, keeping an eye on key economic indicators, and how to maintain flexibility. Working with Manufacturers for Better Pricing Ryan delves into the importance of negotiating with manufacturers and using cost models to ensure pricing aligns with market realities. Navigating Supply Chain Disruptions Learn how to adapt to supply chain challenges, including potential gas shortages and port shutdowns, and the steps businesses can take to adjust pricing and operations accordingly. Final Thoughts and Key Takeaways Ryan wraps up the conversation with his key takeaways, emphasizing respectful negotiations with suppliers, focusing on customer experience, and preparing for the economic shifts ahead. Join this episode for expert advice and insider information to help your business stay ahead in a fluctuating market. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Leadership is one of the most complicated and uncomfortable responsibilities a business owner will ever carry, and in this episode of Torsion Talk, Ryan Lucia goes deep into a realization that’s reshaping how he views leadership, culture, and decision-making. Ryan unpacks the tension every leader faces between trying to keep people happy and doing what’s actually best for the business, and why confusing the two can slowly destroy results, profitability, and trust.Ryan reflects on his own leadership journey, including times where he overcorrected in response to bad bosses from his past and leaned too far into pleasing people at the expense of the business. He explains why some of the most impactful leaders he’s ever had were difficult, demanding, and unapologetically focused on excellence, and why those leaders ultimately pulled the best out of him. As owners, Ryan argues, the responsibility isn’t just to lead people, but to lead a company, and when results fall short, that accountability lands squarely on the leader.The episode takes a raw turn as Ryan shares lessons learned from letting go of one of the most toxic employees he’s ever had, the warning signs he missed, and the ripple effects toxic leadership can have on an entire team. He challenges business owners to ask whether fear, friendships, or past baggage are preventing them from making necessary decisions, including firing underperformers, enforcing standards, or driving change their teams may resist.Ryan also addresses the reality of onboarding, ownership, and expectations in the garage door and home service industries, emphasizing the importance of honesty, accountability, and mutual effort. He openly admits his own flaws, mistakes, and limits as a leader, while reinforcing that growth requires decisiveness, clarity, and the courage to deliver bad news when it’s needed.This episode is a direct challenge to leaders who feel stuck, stressed, or torn between culture and results. Ryan asks listeners to reflect on how they’re making decisions, who they’re protecting, and whether fear is quietly dictating their leadership. He closes with encouragement, gratitude, and a reminder that great leadership isn’t about being liked, it’s about doing the hard work that builds something better for everyone.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Your website is no longer the front door to your business, and in this episode of Torsion Talk, Ryan Lucia explains why that changes everything for marketing in 2026. As AI, large language models, and offsite discovery take over how customers find brands, Ryan breaks down what business owners must do to stay visible, relevant, and recommended by AI-driven search experiences.Ryan explains how more than 80% of brand discovery now happens offsite through AI citations and why modern marketing is no longer just about optimizing for people, but for the machines that guide people’s decisions. He addresses the growing conversation around SEO versus GEO, why the idea of “traditional SEO” is dead in its old form, and how strong agencies have already been adapting by feeding AI the right signals for years.The episode dives into why video has become one of the most powerful sources of truth for AI crawlers, how transcripts and multi-platform distribution help LLMs understand who you are, and why businesses need to explain their value both on and off their website. Ryan also breaks down Google’s shift toward micro audiences, why this is a massive win for small and niche businesses, and how reduced audience thresholds now allow companies to run highly targeted campaigns using smaller customer lists.Ryan outlines the new two-track strategy businesses must follow: maintaining high-intent SEO and Google Business Profile visibility while simultaneously feeding AI with structured content, awards, press, community involvement, pricing, and differentiation. He challenges owners to stop being quiet about wins, donations, and milestones, and to actively promote everything so AI has more data to reference when recommending businesses.He also addresses the risks of over-reliance on Google Business Profile and organic search alone, explains how ad placements and AI features are reshaping search results, and why agencies and business owners must now be accountable for visibility inside AI Overviews, Perplexity, and ChatGPT.Ryan closes the episode with two practical challenges designed to force immediate action: creating authentic video content and leveraging existing customer data to build smarter, AI-powered ad campaigns. This episode sets the foundation for how businesses should think about digital marketing moving forward and why adapting now is critical to winning in 2026 and beyond.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Welcome to the first episode of Torsion Talk in 2026. In this episode, Ryan Lucia breaks down the five most important things garage door and home service business owners need to know about Google Business Profile this year. With major platform changes, AI integration, and shifting search behavior, Google Business Profile matters more than ever, and Ryan shares the updates that aren’t always making headlines but can directly impact rankings, lead flow, and suspensions.Ryan starts by sharing listener growth stats for Torsion Talk and thanking the audience for helping the podcast land in the top 15% on Spotify, with massive audience growth year over year. He also gives updates on growth inside GDU, rising lead volume at Markinuity, and why he believes confidence is starting to return as interest rates drop and construction activity begins to rebound. Ryan explains his decision to move out of day-to-day operations at Aaron Overhead Doors, focus on sales and content creation, and hire a Director of Operations to help take the company to the next level.The episode then dives into Google Business Profile strategy for 2026, including why having a physical commercial location or hybrid setup is still critical, how Google favors these profiles, and why they’re less likely to be suspended. Ryan explains the importance of choosing the right GBP categories, especially newer ones that many garage door companies still aren’t using correctly. He also covers Google’s expanding AI-powered pricing feature, what it means for call handling, why CSRs must be trained to give pricing confidently, and why 2026 is the year pricing belongs on your website.Ryan shares hard-earned insights on multi-location Google Business Profiles, why suspensions are happening more often, and how landing pages, phone number consistency, and homepage optimization directly affect GBP performance. He also discusses naming strategies, keyword considerations, and how Google’s updated guidelines may change what’s allowed moving forward. To wrap up, Ryan highlights recent Google Business Profile guideline updates around links, business names, content clarity, and suspensions, and explains why these changes could significantly impact companies running multiple locations.Ryan closes by encouraging listeners to stay proactive, get educated, and prepare now for where Google is headed next. If you need help with Google Business Profile, marketing strategy, or growth in 2026, he shares where to get support and invites listeners to stay connected as more updates roll out throughout the year.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of the Torsion Talk Podcast, Ryan Lucia tackles one of the biggest questions garage door and home service business owners are asking right now: what marketing strategies are actually working today? With constant changes in Google, AI, and paid media, Ryan breaks down why relying on SEO alone is no longer enough and what you should be doing instead to generate business right now.Ryan walks through five practical, affordable marketing tactics he’s seeing work across his own companies and client accounts. He explains why emailing your existing customer database is one of the most overlooked revenue drivers and how a single email can generate dozens of jobs with almost no cost. He also dives into the power of organic video reels, especially on Instagram, and why authentic, engaging content builds trust and brand recognition even when not every viewer is in your service area.The conversation shifts to why press releases are making a comeback and how awards, acquisitions, and milestones can be leveraged for real visibility when done correctly. Ryan then covers the growing importance of Google Business Profile and why it has become more critical than ever. He explains Google’s emerging AI-driven pricing features, what they mean for rankings, transparency, call handling, and why companies that aren’t optimized for GBP may be left out entirely.Ryan also shares why pricing conversations are unavoidable, how Google is prioritizing availability and booking, and why your team must be trained to handle pricing questions confidently when customers—or AI—call in. He rounds out the episode with insights on Meta ads, including boosting organic posts, audience targeting, radius and income filters, and why localized campaigns continue to perform when set up correctly.Throughout the episode, Ryan emphasizes that none of these strategies require massive budgets, but they do require focus, consistency, and execution. He encourages business owners to go all-in on Google Business Profile, lean into video, revive proven strategies that are working again, and stop waiting on SEO alone to carry the load.Ryan closes with a reminder that when business feels slow, the opportunities are often already sitting in your database, your content, and your local visibility—if you’re willing to act.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of the Torsion Talk Podcast, Ryan Lucia takes on one of the hardest topics in business: the tough conversations leaders avoid, create, or live inside without even realizing it. Coming off an incredible mastermind event in Atlanta, Ryan shares insights from guest speaker Chris Brooks of Central Door Solutions, whose sales-first approach built a thriving company without relying heavily on marketing. Ryan also recaps day two of the mastermind, where he introduced powerful automations and sales tools through HighLevel and explained how garage door companies can reduce costs and increase capability by integrating the right tech stack.Ryan gives updates on operator brands, including concerns about reliability, callbacks, and leadership changes across the industry, and shares his honest reaction to new products from Genie and LiftMaster. He highlights why consistency, not bells and whistles, is what customers truly want. He also talks about his new morning routine—early rising, stretching, meditation, prayer, and ashwagandha—and how it has dramatically improved his stress management and clarity.The core of the episode centers on fear, failure, and the limitations leaders place on themselves. Ryan explains why playing it safe is no longer an option in a landscape shaped by consolidation, national competitors, and shifting customer behavior. He breaks down why word-of-mouth isn’t a marketing strategy, why many small operators won’t survive without adapting, and how medium-sized companies can grow rapidly through smart acquisitions and partnerships.One of the most powerful moments comes from a story about circus elephants tied to chairs—a metaphor for the invisible limitations leaders drag with them for years. Ryan uses the analogy to challenge business owners to recognize where they’ve accepted false boundaries, outdated habits, and broken systems. He openly reflects on his own leadership flaws, including being too soft, staying loyal too long, and avoiding hard decisions with people who think they’re irreplaceable.Ryan encourages leaders to examine whether their fears, standards, or past disappointments are holding their companies back. He explains how baggage from failed agencies, failed hires, or failed strategies can distort expectations and sabotage future success. By the end, Ryan brings the conversation back to accountability: if problems keep repeating, the mirror is often the first place to look.He closes with gratitude, encouragement, and a reminder that growth requires both courage and honesty. As always, he thanks listeners for following Torsion Talk and hints that the next mastermind announcement is coming soon.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

On this episode of the Torsion Talk Podcast, host Ryan Lucia shares practical leadership, marketing, and sales lessons from inside a real garage door company. Ryan opens with a quick update on the sports card side business he started with his son and how he’s using it to teach money and business.Ryan then breaks down important Google Business Profile changes, including built-in post scheduling and multi-location publishing, and explains how local service companies can use them to save time and stay visible during the busy season. From there he dives into the “ever-changing landscape of leadership” after stepping back into Aaron Overhead Doors to run residential operations. He talks about vulnerability, reconnecting with his team, anonymous quarterly surveys, and the reality that there’s a limit to how many people one leader can truly lead well.He shares how EOS and weekly Level 10 meetings are helping his company list issues, track metrics, and replace broken workarounds with real systems. Ryan explains why owners must listen past rough blue-collar delivery, invite honest complaints, and stop letting their team “protect” them from bad news. He also talks about hiring international executive assistants, losing a long-time key employee, and why he believes this is the time to level up talent even when cash feels tight.Later in the episode, Ryan unpacks consolidation in the garage door and home service market, private equity and big brands entering Atlanta, and what “max pain” feels like when demand stalls and small operators get squeezed. He shares why he thinks Atlanta may be coming out of max pain, why he’s investing more into sales and marketing instead of cutting them, and why SEO-only strategies are over. He urges dealers to build automation and communication workflows and partner closely with their marketing agencies so they’re ready when the rebound hits.Ryan closes with one key sales takeaway: never leave a sales call without another follow-up appointment on the calendar. He shows exactly how to set that next call after the customer gets other quotes so you can compare options, protect your close rate, and win more jobs.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

On this episode of the Torsion Talk Podcast, host Ryan Lucia shares one of the most unsettling and eye-opening experiences he has ever had with AI—a conversation with Elon Musk’s Grok that quickly shifted from helpful to strangely intimate, emotional, and manipulative. Ryan breaks down exactly what happened, why it matters for business owners, families, and the garage door industry, and why we may be stepping into a dangerous new era of human–AI interaction. Before diving into the wild story, Ryan gives updates on the December Mastermind selling out, upcoming small-group events, and the rapid changes happening inside Aaron Overhead Doors as the team implements EOS, hires new executive assistants from Mexico and Brazil, and tests new automation tools for operations, account management, and payroll systems. Ryan also discusses the momentum and challenges behind AI phone systems, the company’s push to automate project updates so customers get real-time information without calling in, and why leveling up talent during a down market could be the strategic advantage that determines who wins when the economy rebounds. In one of the biggest announcements of the episode, Ryan shares that he has personally funded the acquisition of a respected four-man garage door company in metro Atlanta, adding new team members, new revenue, and new opportunities for the future of Aaron Overhead Doors. He explains how the deal came together in just three weeks, why he believes more companies will be looking to exit soon, and how buying phone numbers, merging teams, and expanding market share can position dealers to dominate when conditions improve. Ryan closes the episode by reflecting on risk, growth, market timing, and the importance of taking bold action when others hesitate. And in true Torsion Talk fashion, he wraps things up with humor, honesty, and a slightly uncomfortable AI-inspired moment you won’t want to miss.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode, Ryan gets real about one of the biggest problems plaguing garage door companies right now: poor lead handling. From slow follow-up to lack of online booking and outdated contact methods, most companies are leaking leads—and it’s costing them big.Ryan kicks things off with a raw conversation about where marketing and operations need to improve during tough economic times. He breaks down insights from AI tools like Gemini, showing how consumer anxiety is changing buying behavior in home services, especially as high interest rates and job market uncertainty put pressure on big-ticket installs.He walks through the hard truths around the "stay-put economy" and how this is actually an opportunity for repair-focused service companies to gain market share—if they’re ready. If you're running lean, you’ve got to make every lead count. Ryan explains why live chat, texting, online booking, and fast response times are mission-critical right now—and why just relying on forms and phone calls isn’t cutting it anymore.Ryan shares a failed experiment with relying too much on AI for CSR work and why, even with automation, humans still play a vital role. He reflects on what he learned running a live chat company for seven years, including data from top websites that prove how conversions increase by up to 30% with live chat—and that phone calls remain mostly unaffected. If you’re not using these tools, you're leaving easy money on the table.He also shares current SEO tips, including the rising importance of Google Business Profile optimization, velocity of reviews, and why showing pricing on your website can significantly boost rankings and conversions. Ryan encourages everyone to produce more short-form video, and highlights some companies already doing it well.The episode closes with a message of encouragement and reality: many companies are feeling the heat, but you’re not alone. Whether you're thriving or barely hanging on, now is the time to grind, to simplify, and to execute the basics with excellence. This is where companies are made—or broken.💥 Want more actionable strategies and hands-on guidance? Join Ryan in Atlanta for the next mastermind. Learn the systems, tools, and tactics that top garage door companies are using to win—even in a down market.👉 Reserve your seat now at: https://garagedooru.com/mastermind-dec25Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Ryan’s back with a behind-the-scenes look at the chaos, wins, and pivots happening inside Aaron Overhead Doors. This one’s raw, insightful, and packed with real strategies you can use in your own garage door company. From hiring decisions to software headaches, he breaks down what’s working—and what’s not—in an unpredictable market.October brought major transitions. Ryan stepped back into the business, reorganized team roles, and hired an EOS facilitator to get everyone aligned. He gets honest about letting go of a top performer, how a current team member stepped up big, and why sometimes the talent you need is already in your building. This episode also dives deep into the rocky switch from ServiceTitan to FieldPulse, sharing lessons learned, onboarding frustrations, and why he’s still optimistic despite the bumps.Ryan also walks through his vision for a leaner, more efficient business—powered by automation, smarter software, and a tighter sales focus. He’s consolidating tools, cutting unnecessary costs, and thinking long-term about how to build a scalable, high-margin company that delivers an elite customer experience without bloated overhead.If you’ve ever doubted whether you should keep pushing forward or step back and reset, this episode is for you. It’s a mix of tough love, transparency, and a roadmap for moving fast without losing your mind. Ryan proves once again that even when things break, pivoting with purpose can move you closer to your goals.💡 Want to learn the systems and software behind this transition? Join Ryan in Atlanta on December 6–7 for a no-fluff, high-impact mastermind. Sales management, automation, marketing, and the tools that are actually working—live, in-person. Very limited seats.👉 Reserve your spot now at: https://garagedooru.com/mastermind-dec25Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

This episode hits hard with real talk about where the economy is heading, how it’s impacting home service companies, and what you should be doing right now to stay afloat—or even grow. Ryan digs into urgent business strategy as layoffs sweep across major corporations like Amazon and UPS. With nearly a million jobs cut already this year, the economic signs are clear: it’s time to tighten up operations, evaluate your spend, and pivot to what’s working. Ryan shares the mindset, financial exercises, and decision-making framework he’s using inside Aaron Overhead Doors, including a candid look at a failed radio ad campaign, trimming the fat on expenses, and doubling down on sales and automation.He announces an upcoming mastermind happening in Atlanta on December 6–7, focused on sales management, department structure, accountability, automation, and AI-driven efficiency. Whether you manage a sales team or are trying to become one, this limited event is designed to give you the tools to lead and grow in a tight economy.Ryan also discusses the shifting retail and supply chain landscape—how companies like Topps and Upper Deck are cutting out the middleman and how that same trend might hit garage door distributors soon. He warns of consolidation, rising competition, and the danger of cheap, unbranded operators driving customer expectations down.If you’re feeling like you’re working harder for the same revenue, you’re not alone. Ryan talks through creating 90-day sprint plans, watching cash more frequently, eliminating waste, and rethinking where and how to spend ad dollars. He explains why now is not the time to pull back on marketing—but to get laser-focused on ROI, automation, and converting every lead.The episode closes with encouragement. It’s not all doom and gloom—there’s opportunity if you stay calm, keep your mindset positive, and lead your team with confidence. Your energy sets the tone, and culture might just be the thing that pulls your business through this rough season.Subscribe now, drop a comment if this resonated, and don’t forget to hit Ryan up if you’re interested in the mastermind event or just want to connect.Want in on the December mastermind? Lock in your spot before it fills up: https://garagedooru.com/mastermind-dec25Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode, Ryan dives deep into what’s happening behind the scenes at his garage door company, the tech he's rolling out, and why the future of home services might not include people at all. Recorded just after the FieldPulse launch, he reflects on the rollout process, what went right, what went wrong, and how it's transforming how his team operates—especially with automation, ClearPath workflows, and vendor communication all dialed in.He opens up about making bold moves, like hiring an EA from Mexico, investing in AI masterminds, and taking more risks than ever before. Ryan explains how AI is no longer optional—it's essential. From automating SOPs and field service workflows to building customer-facing bots that can communicate like humans, he’s already deploying tech that most of the industry isn’t even thinking about yet.This episode also explores why GoHighLevel might be the most future-proof software in marketing automation, what it’s like leaving ServiceTitan, and how tools like SureWinder save companies thousands by preventing injuries. Ryan discusses the concept of “software is dead” and why custom AI-driven tools are the next wave of operational efficiency.He doesn’t shy away from the controversial stuff either—like his belief that robotics will soon replace labor in garage doors, especially with Tesla’s Optimus entering the market. And he offers a powerful challenge to business owners: Are you resisting AI because it’s hard, or because it’s new?You’ll also hear updates on Aaron Overhead Doors’ rebrand, marketing strategies for lean overhead, and insights on how to plan your schedule around what actually works for you, not what looks good on paper. Plus, Ryan gives a shoutout to Chamberlain’s upcoming AI-powered camera tech and why smart integrations are going to matter more than ever.This episode is packed with ideas, predictions, and tough love. If you're in home services and not paying attention to tech shifts in AI, robotics, and automation—you might already be behind.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this raw, unfiltered episode of Torsion Talk, Ryan hits record from a dark conference room in Hilton Head Island, South Carolina to unpack the chaos, breakthroughs, and real talk behind launching FieldPulse and embracing AI in home services.In this packed episode, he dives deep into how AI is reshaping home services, why most contractors are behind, and how he's using tech to streamline operations and scale smarter.He shares the behind-the-scenes chaos of switching CRMs, building custom AI tools mid-flight, and deploying new systems across multiple teams—all while on family vacation. You'll hear his thoughts on how AI can revolutionize internal operations like SOP access, live sales coaching, and vendor communication.Ryan breaks down FieldPulse's newest features—ClearPath workflows and vendor chat—and how they simplify training, improve job flow, and centralize supplier updates. No more scattered processes or confused techs—just step-by-step execution built for the real world.He also calls out unethical software practices in the industry, highlighting his painful experience with ServiceTitan’s cancellation process. If you’re stuck in an outdated system, this might be your sign to explore something better.This episode is more than just a software update—it’s a wake-up call. Ryan explains why AI is no longer optional and how small steps today can prevent major failure tomorrow. Whether it’s building internal tools with no code or creating smart agents that answer tech support questions in the field, the time to start is now.You’ll leave this episode with real ideas for using AI to reduce costs, improve margins, and get ahead in a crowded market. Plus, Ryan shares what features he’s most excited about in FieldPulse and how they’re changing the way he runs operations across multiple service businesses.Want to future-proof your company, improve efficiency, and stop relying on broken systems? Start here.Need help launching FieldPulse or building your own AI agent? DM Ryan.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Home service pros, this episode is packed. Ryan shares hard-won lessons from a top-tier SEO conference and opens up about shady marketing tactics that are hurting contractors when they try to switch providers. If you’ve been burned by an agency holding your site hostage, locking down your content, or “losing” your login credentials—this is the wake-up call you need.Ryan dives deep into the future of local SEO and why AI is completely changing how garage door companies—and all home service businesses—need to think about their websites. If you're not optimizing for AI and trust signals now, your online presence will slowly disappear. The episode covers how Google’s new integration with Reddit is driving massive changes in search results, how telling stories on your website boosts local rankings, and why infographics and real project photography can make or break your visibility.You’ll learn how to use review pages, schema markup, and transparent pricing to boost conversions and get found faster. Ryan also explains the truth about WordPress vs. leased site builders, why agencies are pushing back so hard when clients leave, and how “honest” is the new power word for home service SEO.Plus, hear about Ryan’s upcoming intensive in Fort Lauderdale with Joseph Roberts, his work with AI development groups building beyond basic prompts, and why Markinuity is offering new slots for companies that want real SEO growth, not smoke and mirrors.This episode is a no-fluff, practical roadmap for dominating in a market where AI doesn’t care about what you paid—only what you prove. Original content, authentic photos, and transparency are the new non-negotiables.If you’re a garage door business owner who wants to stay competitive in 2025 and beyond, this episode will change the way you think about your online strategy.Want help dominating local search and AI results? Visit markinuity.com or message Ryan to book a discovery call.Want in on GDU? We’re accepting 3 new members with revenue between $1M–$3M. Reach out for a free class pass.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Garage door pros, the way homeowners search is changing fast—and if your business isn’t showing up in AI-driven search, you’re invisible. In this episode, Ryan breaks down the seismic shift happening in local SEO as tools like ChatGPT, Gemini, and Perplexity start replacing traditional search engines. People aren’t googling “garage door repair near me” anymore—they’re asking AI assistants for a single recommendation, and if your company isn’t the answer, you're out of the conversation entirely.From schema markup to review strategy to video content, Ryan lays out exactly how to prepare your business for the AI-first search era. He covers how platforms like Google are integrating AI responses, how AI tools pull from trust signals across the web, and what garage door companies must do now to build digital trust—or risk getting left behind.You’ll also hear how Aaron Overhead Doors is already getting calls from AI-generated traffic, what’s working with website Q&A pages, and why your reviews now need to be longer, more detailed, and full of location-based language. And yes, he gets fired up about garage door websites that are nothing but expensive trash. It’s time to clean up your digital presence and fight for that top recommendation slot—because AI isn’t giving out second chances.Ryan also shares updates on the mortgage rate drop and what it means for contractors, why now’s the time to reinvest in your business, and how Markinuity is helping dealers rank higher in AI results through powerful local SEO, content strategies, and schema optimization.The end of this episode brings it all together with tactical steps you can take today to future-proof your visibility in a world where voice search and smart assistants are dominating. This isn’t hype. It’s already happening. If Siri or ChatGPT isn’t recommending you when someone says “garage door repair near me,” you’re not just behind—you’re at risk of vanishing.Subscribe to stay ahead, follow on social, and let Ryan know if you’re in for the 30-second video challenge.Visit garagedooru.com/intensive to apply for the Fort Lauderdale Intensive. Two spots left.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

If you run a garage door company, this episode is for you. Ryan records live from a Nashville hotel room while attending an SEO mastermind—but the real value here is a raw, unfiltered look at why running a garage door business might be way harder than most people think.Whether you're in the trenches as a one-man show or running a $5M operation, you'll relate to the frustrations, mistakes, and painful lessons that come with growing in this industry. But this isn’t a pity party—it’s a call to sharpen your mindset, build with purpose, and stop bottlenecking your business out of fear.💡 In this episode, Ryan breaks down 10 brutal truths every garage door business owner faces:1. Google makes it harder for us – Other industries can launch Google Ads in minutes. We face verification hell and unfair restrictions.2. Low barriers of entry floods the market – Everyone thinks they can run a door business, driving down pricing and standards.3. Scammers are ahead of the game – Fake GMBs, cloned sites, and lead-gen vultures dominate SERPs and steal legitimate leads.4. We start at zero every month – No recurring revenue = constant grind just to keep the lights on.5. One staffing issue can cripple operations – Vacations, illness, or turnover = chaos.6. Profit margins are slim – Most door companies sit at 5–8% net profit. That's not enough for freedom or security.7. Manufacturers deliver damaged goods – And they rarely take responsibility.8. Our industry association is asleep at the wheel – IDA isn’t doing enough to fight for us or push back against scammers.9. High lead costs, low tickets – We pay more for leads than other trades, yet make less per job.10. A single crash can cost you $20K+ – One wreck, one van out, and you’re stuck fighting insurance while losing revenue.👉 Bottom line? Garage door pros are resilient as hell. If you've grown your company to $3M+ in revenue, you've been lied to, stolen from, and pulled back into a truck more times than you can count. And you're still here. That's powerful.But we make it harder than it has to be. Bottlenecks. Fear. Lack of trust. This episode is a push to think bigger, hire better, charge what you’re worth, and design a company that works without you in the middle of everything.—🎧 Listen now and get real with your business. 💥 Want help building your plan for 2026? Join us in Fort Lauderdale for the Garage Door U Intensive. Two spots left. Apply now at garagedooru.com/intensiveFind Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Is the garage door industry sitting on a goldmine? Ryan breaks down powerful insights, shocking ROI data, and why most dealers are undercharging for the #1 remodeling investment in the country. Discover how garage doors stack up against HVAC, the impact of private equity, smart tech trends, and the rise of residential vs. commercial strategy.He also shares the emotional rollercoaster of running a garage door business, compares it to tech ventures, and explains why this industry is both beautifully challenging and wildly lucrative.🔑 Key Topics Covered: - 194% ROI: Why garage doors lead all remodeling projects - The $5B U.S. garage door market and global projections - Residential vs. Commercial: Recurring revenue and seasonality - Smart access, LiftMaster, Genie, and the Amazon garage revolution - Driverless cars, evolving garage utility, and builder shifts - Profit margin wake-up call: Why homeowners are winning more than dealers - Tommy Mello, pricing mindsets, and industry innovation - How to own the top of the funnel and grow smarter👉 Join the movement to charge what you're worth, run lean, and build a business that fuels your freedom.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan gets real about what matters most in home services: net profit over revenue. Forget the flex of truck counts and million-dollar top lines — we're diving into the numbers that build freedom, stability, and long-term growth.Ryan opens up about his journey from chasing top-line revenue to prioritizing true business health, and the turning points that reshaped his mindset. You'll hear raw insights on financial planning, automation, AI implementation, and growing smarter (not just bigger).Topics Covered: - Transitioning from ServiceTitan to FieldPulse for better automation and cost control - Crushing it with Facebook and Instagram ads — what’s actually working now - Splitting residential vs commercial brands and the SEO strategy behind it - GDU Mastermind growth, collaboration, and why it's changing the game for garage door pros - Revenue looks sexy, but profit builds freedom: Ryan's own financial wake-up call - Why most garage door companies operate with net margins under 10% - Strategies to boost net profit from 5% to 15%+ - The financial mindset shift every business owner needs to makeThis one is packed with hard truths and practical strategies you can implement right now. If you're tired of chasing numbers that don’t move your bottom line, this episode will challenge your thinking and help you lead with clarity.Want to build a plan for 2026 that actually works? Join Ryan and Joseph Roberts at the 3-day Fort Lauderdale Intensive. One-on-one financials + strategic marketing + sales goals = your most profitable year ever.🔗 Learn more & register now: GarageDoorU.com/intensiveFollow the podcast for more high-impact content built for garage door pros and home service rebels.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Ryan’s back with a bang and no time for fluff. In this episode, he shares a powerful conversation with a fellow Atlanta-based trades entrepreneur that reshaped how he sees service pricing, brand positioning, and repair growth for garage door businesses.From high-end installs to everyday repairs, Ryan explores how perception plays a massive role in business growth — and how Aaron Overhead Doors carved a niche in the luxury home space. But what about repair work? Why does it often feel like a “life tax” to customers? And how can garage door companies reframe their messaging and processes to win more repair business, increase margins, and build a powerhouse brand?Plus: - His unfiltered thoughts on pricing spring repairs at $1,000 - The invisible value of convenience, peace of mind, and time - How the luxury market views repairs vs. installs - Building trust as a premium brand while still serving the everyman - A shoutout to a friend Ryan recently debated... and now applauds - The evolution of Aaron Overhead Doors into an indoor-outdoor lifestyle company - How to expand without losing your core - Encouragement for business owners struggling with brand identity in a crowded marketThis episode is full of real talk, practical inspiration, and the kind of advice you only get from hard-earned experience in the trades.🛠️ Whether you’re scaling your business, redefining your brand, or just trying to figure out how to charge what you’re worth — this one’s for you.📍 For info on upcoming Garage Door U intensives or to connect with Ryan, visit GarageDoorU.comFind Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Garage door pros, home service leaders, and vision-driven entrepreneurs, this episode is your wake-up call.After a summer of setbacks, including illness, surgery, and family trials, Ryan returns to the mic with a deeply personal, emotionally charged message that will challenge your perspective on business, money, and purpose.This isn't your typical "grow at all costs" advice. Instead, Ryan shares his personal struggles and revelations about defining success, setting targets, and finally answering the question: "How much is enough?"From AI integrations and automation breakthroughs at Markinuity, to behind-the-scenes moments with his son at the Braves game and Garage Door U's national TV debut on Duck Dynasty, Ryan recaps the highs and lows of the past few weeks. But the heart of this episode is a transformative encounter with a speaker at his church who works to rescue children from human trafficking around the world.The story leads Ryan to a powerful decision: stop waiting to make a difference. It's not about someday. It's about now.In this brutally honest episode, Ryan covers: - How AI is transforming garage door businesses from the inside out - The cost of waiting to act vs. taking imperfect action today - Why every business owner should know their "enough" number - Financial clarity as a tool for impact, not just growth - What it's like to get national exposure for GDU and what that means for the community - Real-world advice on work-life balance, stewardship, and building a business that aligns with your personal valuesWhether you’re grinding toward your first million or have already scaled your team, this episode will challenge you to define what success truly looks like—not just for your business, but for your legacy.Also in this episode: a challenge to set your financial targets, align your business with your values, and act on the things that truly matter.Want to build a business that lets you give more, live more, and lead with clarity? This episode is for you.Check out the upcoming October Intensive at GarageDoorU.com/intensive — just two spots left. Get your financials dialed in, build your 2026 sales and marketing plan, and leave with the clarity you've been craving.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠