Claim OwnershipThe Marketing Report
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© 2021 Russell Pearson
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Marketing and Sales Strategy, Tactics and Tips for Frustrated Business Owners.
100 Episodes
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Well, we've come to the BEGINNING of a new Journey. This will be the last episode of the Marketing Report Podcast, but it will not be the end of the conversation. We've started a brand new show over at "Your Consulting Business Podcast" which you can find on all good podcasting platforms. The new podcast is for Specialists, Consultants, and Advisors who are running a business and would like to get an idea, insight, or professional education each week. We'd love you to check it out and SUBSCRIBE. Here is a link to the apple version of the show: https://podcasts.apple.com/us/podcast/your-consulting-business-podcast/id1643441325 You'll also find it in video format on Youtube here: https://www.youtube.com/playlist?list=PLqL6ulHfqcVQ5MvLKXN3eQ9syuIP3XGa0 Thank you to everyone who has been a part of the show. The team behind the scenes, the guests, and of course, you, the listener. The show could not have been possible without your participation. As always, you can see more of what I'm up to at https://russellpearson.com Stay Passionate, and I'll catch you on the next one.
YES, you’re an expert…you really are. AND it’s not like you just came into the industry either, you’ve been doing it a while now. So why aren’t more people asking you to work with them? I don’t mean, coffee chat ☕️ where people pick your brain for an hour. Prospects actually contacting you to pay you for your help. The reason is something I learned while being the National President of Professional Speakers Australia. It’s not really a secret, but no one is really talking about it. This episode: What's holding people back from more client engagements? The simple steps you can take to engage more work in the next 5 days. How you can make increased engagements part of your weekly activities. ALSO, what's about to happen with the Marketing Report. The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
When you make a career out of business it's incredible what lessons you learn. People have said running a business is the best personal development course you'll ever do, and I completely agree. Today I speak with renaissance woman, author, trainer, and speaker, Nina Sunday, about her journey in business and what she learned along the way. There is real gold in listening to how others have evolved over decades as a business owner and operator. This episode: What Nina has Learned across the Journey. Which skills and mindset has been the most important for success? How to move from 'do it yourself' to having a team doing it for you? The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. Discover more about Nina Sunday at: https://ninasunday.com/ For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
So many entrepreneurs have discovered that focusing on money alone will never create the impact you want to make in the world and having a Purpose Lead Business is FAR more rewarding. Today I speak with sales/marketing coach and all-round purpose lead business expert, Danielle Robertson, about how you can have a business that actually aligns with your soul. This episode: What is a Purpose Lead Business? What are important considerations when building one? How can you get started or evolve what you've got? The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. Discover more about Danielle Robertson at: https://www.youtube.com/channel/UCfrY407MplPk0gJSx3den_A For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
Artificial Intelligence is no longer a thing of science fiction. We are now seeing it in practical application across industries. This week, I speak with Futurist and Business Innovation Expert, Craig Rispin about what we all should be looking at, no matter the size of our business. Automation, research, and market intelligence are just the tip of the iceberg This episode: What is GPT-3 and what does it mean for business? How you can use AI in your business What is the first step you can take with Artificial Intelligence? The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. Discover more about Craig Rispin at: https://www.futuretrendsgroup.com/ For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
If you want a business that's much easier and fits with a lifestyle that you love, creating a Steamlined Marketing and Sales system is key. This week I discuss the challenges of having separate Sales and Marketing processes and you can create a system that makes client acquisition smooth and seamless. This episode: What is the Intersection of Marketing and Sales Obstacles to Avoid in the Process Key elements to ensure you have great clients that energise the business. The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
Want to know the secrets to marketing? Well, our next guest comes with the goods. It's rare to speak with someone who geeks out about marketing the way I do, so this episode was a heap of fun. Today I speak with Former pool room owner turned marketeer, founder of over 75 business courses, and a master of organic marketing, Manny Talavera, about the lessons he's learned in a lifetime of marketing education. This episode: What are the marketing secrets of the BIG gurus How you can apply those secrets to your business What measurements make for successful marketing The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. Discover more about Manny Talavera at: https://www.facebook.com/groups/mannyt/ For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
You have the expertise, you know your stuff. It's time to share it with the world and have the impact you've always wanted. In this episode, I speak with award-winning speaker, author, and thought leader, Matt Church, about the opportunities for experts in the high-value world of consulting. This episode: The different types of consulting business models How to design a business that gives you energy How you can stretch yourself and stand out as a thought leader in your sector The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. Discover more about Matt Church at: https://mattchurch.com/ For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
Change is the true great constant in life and in business, and sometimes it can feel like we're on a rollercoaster ride. So how can you manage the changing environment and business and capture long-term success? In this episode, I speak with Entrepreneur, founder and legend in the event industry, Leanne Christie about the lessons of adaptability she's learned over the course of the last 34 years in business. This episode: What does it take to get started and create momentum How can you adapt effectively in the face of consistent change? The top 3 lessons for staying on top in the world of business The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. Discover more about Leanne Christie at: https://houseofo.com/ For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
It's a slow and expensive process to find and engage great team members from your local talent pool. How can you find more of the right people for your business without spending excess time and money? This week I spoke with the Entrepreneur, Business Leader, and author of 19 best-selling books, Dale Beaumont, about how to build and manage fantastic remote teams. This episode: Why is it worth looking globally to build your team? How can you manage effectively outside of an office? The steps to find, engage and manage remote team members The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. Discover more about Dale Beaumont at https://dalebeaumont.com/ More about WrkPod at: https://www.wrkpod.com Download the VA Checklist at: https://bburl.co/VAlist For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
Most business owners want to get to a place of financial freedom, but what does that really look like AND how can you design your business to make it happen? This week I spoke with the Wealth Mentor, Jackson Millan, who has helped over 1000 clients build in excess of 1.5 Billion in combined wealth. This episode: How can we use our business for Freedom of Choice? What is generational wealth and do we want it? The steps required to build a business that creates the wealth you want in your life. The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. Discover more about Jackson Millan at https://Book.wealth-mentor.com.au/gift-page For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
Wouldn't you rather have prospects ready to buy when they are joining you on a sales call, rather than having to convince or persuade? Today I spoke with Jobe Neal of Digital Difference Makers about how they are helping Coaches, Course Creators and other Experts to build their audience online and get more clients. This episode: What is Pre-suasion? How to prepare prospects for buying. What are some steps you can implement to improve client conversion in your business? The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. Hear more from Jobe and his team at his Facebook Group: https://www.facebook.com/groups/jobeneal For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
Ever feel like the competition is making a lot of noise? This week we look at how branding and competitive advantage play a part in attracting ideal clients and how we can stand above the noise without extreme effort or cost. This episode: What is your unique competitive advantage? How does it align with your ideal clients? What is a Braspberry and how can you use them in your business? The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
In business getting the leads through the door and converting them into sales is the name of the game. For over 11 years, our next guest, Adrienne McLean has been working with service businesses, coaches, and entrepreneurs on "How to book yourself solid". This episode: How can you make sales so much easier? What does it take to play a bigger game? How to plan for BIGGER goals and outcomes Discover more about Adrienne Mclean at: https://thespeakerspractice.com.au/ The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
If you ever want a business that runs without you or want a business that's simply easier to run, then automating those repetitive tasks in the business is key. Our next guest is an authority in sales and marketing automation for small businesses. In the last 8 years alone he has worked with more than 1000 business owners in 34 countries to help them optimize their sales and marketing strategy, with a particular focus on CRM, sales lifecycle, and marketing automation. This episode: What is a CRM and how does it fit in my business? How to make marketing a straightforward process to sales. What are some things I should be automating right now? Discover more about Tim Hyde at: https://winmoreclients.com.au/ The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
The first words you say after the name of your business are crucial for effective brand positioning Our next guest, Louise Karch, is a multi-award-winning marketer and best-selling author of Word Glue: Find Your Million-Dollar Brand Name. She joins me to discuss the dos and don'ts of positioning statements for your brand. This episode: The purpose of a positioning statement or tagline? Which statements do will in the war of words? How you can create a powerful positioning statement for your business. Discover more about Louise Karch at: https://www.wordglue.co/ The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
Someone is making more money than you doing the same thing you do. The difference is price. Today's guest is a Design Superwoman and Pricing Queen. She the one Red Bull, the Australian Open, and Rolex call when it's time to talk pricing. If you are hungry for better, if you want to know how to charge what you're worth, get ready. This episode: Should you be pricing hourly or on a project basis? Who should be defining price in a business? How can you increase your price without burning clients? Discover more about Jasmine Holmes at: https://jasminedesigns.com.au/ The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
You know it's possible, but it's a dream for so many business owners...To have the business that actually runs profitably without you. This week I spoke with Author, Speaker, and the Founder of SYSTEMology, David Jenyns about how he systemized himself out of his business and how he's teaching this effective model to other business owners across the world. This episode: How to have a business that runs without you The Principles of effective systemisation How to get your team engaged in the process Discover more about David Jenyns and Systemology at: https://www.systemology.com/ The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
This week was R U OK? Day in Australia, which is a great reminder to ask those around you how they are doing. It's also a great opportunity for you to ask yourself the same question. As business owners and leaders, we often focus on the well-being of others at our own expense. But we can't take care of business if we burn out or break down. This episode: Some personal experiences from my own business Simple ideas for human connection How to build well-being into your business The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge. Discover more from Russell Pearson at: https://russellpearson.com
Have you ever wanted to franchise your business? You may have heard how complex it is. But there may be another way you can create maximum leverage without the challenges that come from franchising. Today I spoke with Entrepreneur, Speaker, and Author Trav Bell, The Bucket List Guy, about his experience with franchising and ultimately how he has moved to a licensing model that has created far more opportunities for the business. This episode: The difference between franchising and licensing Mistakes to avoid in each Why and how you would create a licensing agreement Discover more about Trav Bell at: https://www.thebucketlistguy.com/ The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge. For more Podcasts, videos, and more from Russell Pearson visit: https://russellpearson.com
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