How to Position Your Business with Louise Karch: The Marketing Report EP85 – Business, Marketing and Sales

Update: 2021-11-25

Description

The first words you say after the name of your business are crucial for effective brand positioning

Our next guest, Louise Karch, is a multi-award-winning marketer and best-selling author of Word Glue: Find Your Million-Dollar Brand Name. She joins me to discuss the dos and don'ts of positioning statements for your brand.

This episode:

The purpose of a positioning statement or tagline?
Which statements do will in the war of words?
How you can create a powerful positioning statement for your business.

Discover more about Louise Karch at: https://www.wordglue.co/

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

For more Podcasts, videos, and more from Russell Pearson visit:
https://russellpearson.com

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How to Position Your Business with Louise Karch: The Marketing Report EP85 – Business, Marketing and Sales

#box-pro-ellipsis-176257959670918{-webkit-line-clamp:2;}How to Position Your Business with Louise Karch: The Marketing Report EP85 – Business, Marketing and Sales

How to Position Your Business with Louise Karch: The Marketing Report EP85 – Business, Marketing and Sales

Russell Pearson

How to Position Your Business with Louise Karch: The Marketing Report EP85 – Business, Marketing and Sales