The Woodpreneur Podcast

A background in conservation and wildlife biology might seem at odds with running a logging and sawmill operation, but for some, it's the perfect foundation for sustainable, community-focused timber harvesting. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Katrina Amaral of Timberdoodle Farm and Sawmill to explore her unique journey from conservation work to the timber industry. Katrina shares how Timberdoodle evolved from a side project into a full-time family business run with her husband Miles Amaral, and how her environmental background informs their thoughtful approach to logging and milling. You'll hear about the innovative full circle projects that set Timberdoodle apart, where they log trees and provide lumber for local building projects, creating a complete supply chain from forest to finished construction. Katrina discusses their certification as lumber graders which allows them to provide structural timbers, their flexible business model that includes selling logs to larger mills when needed, and the strong word-of-mouth network they've built through quality work and community relationships. This conversation explores their marketing strategies for a small-scale operation, innovations in logging and sawmill operations that keep them competitive, and the challenges of balancing family life with business responsibilities. Katrina emphasizes the central role of environmental considerations in their timber harvesting practices, ensuring they work in harmony with the forest ecosystem rather than against it. She also shares insights on collaborative efforts with other women in the industry to promote local wood economies and sustainable forestry practices. Whether you're interested in sustainable logging and forestry, running a family sawmill business, or learning how conservation principles can guide timber operations, this episode offers valuable perspectives on building a business that serves both community needs and environmental stewardship. Tune in to discover how Timberdoodle Farm and Sawmill is creating a sustainable model for local timber production, and don't forget to follow the Woodpreneur Podcast for more stories from innovative professionals in the wood industry. Chapters: 00:00 Introduction and Katrina's Background 05:49 Evolution and Full Circle Projects 14:43 Marketing and Innovation in Operations 23:26 Environmental Considerations and Collaborations 32:35 Conclusion and Community Engagement The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Katrina at: https://www.timberdoodlesawmill.com/ https://www.instagram.com/timberdoodlefarm https://www.linkedin.com/in/katrina-timberdoodle/

A 36-year career in law enforcement might seem like an unlikely path to running a successful sawmill operation, but for some, retirement is just the beginning of a new chapter. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with John Bartlett from Maryland Logs 2 Lumber to explore his remarkable transition from law enforcement to becoming a skilled sawmill operator over the past 24 years. John shares the unique aspects of his business model, where he doesn't sell wood but instead mills logs owned by customers, focusing on building strong relationships with three main clients who trust him with their valuable timber. You'll hear about the high-value projects and unique logs John has worked with, the importance of quarter sawing techniques for producing premium lumber, and how he's invested in Wood-Mizer equipment over the years to improve his operation. John discusses the challenges of navigating business regulations and taxes, the significant impact COVID-19 had on operational costs (particularly diesel prices), and how he's adapted his business model to include deposits for new customers to protect against market volatility. This conversation emphasizes the critical role of customer service in the sawmilling business, the value of industry connections and expertise from mentors like Marty Parsons, and the personal stories and relationships that make this work meaningful. John also shares insights on market changes, innovative sawmilling techniques, and how building trust with clients has been the foundation of his long-term success. Whether you're considering starting a sawmill business, interested in custom milling and wood processing, or looking for lessons on adapting to industry changes while maintaining quality and customer relationships, this episode offers practical wisdom from someone who's successfully navigated both careers in service and entrepreneurship. Tune in to discover how dedication to customer service, continuous learning, and strong industry relationships can build a thriving sawmill business, and don't forget to follow the Woodpreneur Podcast for more stories from experienced professionals in the wood industry. Chapters: 00:00 Introduction and John's Journey 06:07 High-Value Projects and Client Relationships 11:50 Business Challenges and Regulations 17:43 Market Changes and COVID-19 Impact 20:50 Sawmilling Innovations and Customer Service 26:48 Final Thoughts and Future Directions The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with John at: https://www.facebook.com/mdlogs2lumber/ https://www.instagram.com/marylandlogs2lumber/?hl=en

Sometimes it's the catalyst that leads you to build the business and life you've always wanted. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Justin Czar of Liberty Lumber Products to explore his journey from working in fencing to establishing a thriving custom woodworking business. Justin shares the pivotal moment that pushed him to start side hustling and eventually transition full-time into woodworking, proving that it's never too late to pursue your passion. You'll hear about the real challenges Justin has faced in the wood industry, including sourcing lumber during supply shortages, navigating the impact of tariffs on materials and pricing, and adapting to economic pressures that affect sales and customer demand. Justin discusses his focus on custom builds and innovative projects, the importance of social media (particularly his successful YouTube channel) in his marketing strategy, and how community engagement through charity events has helped raise significant funds while building local connections. This conversation also covers critical topics like workshop safety, especially following Justin's personal injury experience, the process of sourcing and processing lumber for unique projects, and strategies for increasing local visibility in a competitive market. Justin shares his excitement about future collaborations with local universities and his vision for growing Liberty Lumber Products while staying true to the craft and community values that define his business. Whether you're considering a career change into woodworking, navigating the challenges of sourcing materials and pricing in today's market, or looking for effective marketing strategies to grow your wood business, this episode offers honest insights and practical wisdom from someone who's building success one project at a time. Tune in to discover how passion, perseverance, and community engagement can transform a side hustle into a sustainable woodworking business, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from makers and entrepreneurs in the wood industry. Chapters: 00:00 Introduction to Liberty Lumber Products 03:01 From Fencing to Woodworking  06:00 Industry Challenges and Sourcing 11:58 Innovative Projects and Safety 18:26 Marketing and Social Media Growth 25:17 Future Goals and Community Engagement The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Justin at: https://libertylumberproducts.com/ https://www.instagram.com/libertylumberproducts https://www.facebook.com/libertylumberproducts

A lumber company that's been in business since 1851 has seen it all, from economic shifts to pandemics, and its survival depends on more than just selling wood. It's about relationships, education, and adapting to change. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Chris Black, President and GM of Century Mill Lumber, to explore the remarkable history of a company that predates Canada itself. Chris shares his personal journey from selling high-end wood doors to running a lumber business with deep roots and a forward-looking vision, emphasizing how customer relationships, continuous education, and innovation have kept Century Mill thriving for over 170 years. You'll hear about the challenges and opportunities presented by COVID-19 and how the pandemic reshaped the lumber industry, the complexities of navigating the lumber supply chain from sourcing to delivery, and the evolving trends in both hardwood and softwood markets. Chris discusses the importance of investing in quality products and employee training, the role of design aesthetics in customer preferences, and how innovative materials are meeting modern application needs. This conversation dives into the significance of personal branding in an industry that's fundamentally about people, effective marketing strategies for connecting with customers in the lumber business, and why criticism and feedback are essential for growth and improvement. Chris also shares insights on building a strong team that will carry the company's legacy forward and ensure its success for generations to come. Whether you're in the lumber business, interested in customer service excellence and relationship building, or looking for lessons on navigating industry challenges while maintaining quality and values, this episode offers wisdom from a leader who understands that lumber is ultimately a people business. Tune in to discover how a company with roots in 1851 continues to innovate and lead in today's market, and don't forget to follow the Woodpreneur Podcast for more stories from industry leaders who are shaping the future of wood. Chapters: 00:00 The Legacy of Century Mill Lumber 05:45 Customer Service and COVID-19 Challenges 14:44 The Future and Investment in Quality 22:56 Market Trends and Innovation 31:19 Relationships and Personal Branding 39:12 The People Behind the Business The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Chris at: https://www.centurymill.com/ https://www.instagram.com/centurymilllumber/ https://www.facebook.com/centurymill

Growing a woodworking business isn't just about craftsmanship. It's about building systems, forming strategic partnerships, and adapting to unexpected opportunities that can transform your entire operation. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Ryan Moore of Urban Wood Company to explore the evolution of his Oklahoma City-based woodworking business. Ryan shares how he went from drying wood and building custom furniture to expanding into cabinet projects and developing new product lines, all while navigating the challenges of scaling a team, implementing systems, and maintaining profitability. You'll hear about the unexpected opportunities that shaped Ryan's business growth, including how unforeseen events like house fires opened entirely new markets for cabinetry work. Ryan discusses the critical role of strategic partnerships with CNC companies and suppliers, effective use of social media platforms like Instagram and Facebook for marketing finished projects, and his approach to staffing by adding young employees and upskilling existing team members. This conversation dives into the practical side of business operations, including implementing documentation systems to streamline workflows, setting competitive pricing using square footage models, and leveraging industry partnerships for better materials and resources. Ryan also shares valuable lessons learned from overcoming challenges like tariffs, international shipping costs, equipment repairs, and the importance of trusting your gut to avoid projects that don't align with your business goals. Whether you're looking to scale your woodworking business, interested in cabinet making and product development, or seeking insights on team building and operational efficiency, this episode offers honest reflections and actionable strategies from someone who's experienced record growth while learning to balance business demands with personal life, family, and self-care. Tune in to discover how systems, partnerships, and strategic growth can take your woodworking business to the next level, and don't forget to follow the Woodpreneur Podcast for more conversations about building sustainable, profitable wood businesses. Chapters: 00:00 Introduction and Ryan's Journey 03:15 New Opportunities and Strategic Partnerships 10:05 Building Systems and Pricing Strategies 21:07 Lessons Learned and Avoiding Bad Projects 28:06 Client Communication and Work-Life Balance 32:51 Future Projects and Closing Thoughts The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Ryan at: https://www.theurbanwoodco.com/ https://www.instagram.com/theurbanwoodco

The path to becoming a master woodworker doesn't always start in a workshop. Sometimes it begins on a mountain bike trail during the off-season. In this episode of the Woodpreneur Podcast, host Jennifer Alger welcomes Simon Silver of Simon Silver Designs to explore his remarkable journey from mountain bike athlete to accomplished woodworker and sawmill operator. Simon shares how he discovered woodworking as a hobby during the off-season and how a pivotal class with a skilled mentor accelerated his learning and instilled a detail-oriented mindset that defines his work today. You'll hear about Simon's commitment to creating timeless furniture pieces from urban wood, storm trees, and reclaimed materials, and his sawmill business that sources local redwood logs to provide unique lumber for custom projects. Simon discusses the balance between commissioned work and personal creative projects, the evolution of his business from small pieces to large-scale installations, and the increasing complexity and reward of challenging custom woodworking. This conversation dives into the realities of running a custom woodworking business, including the challenges of job site work, the importance of educating clients about wood movement and natural material characteristics, and the critical skill of learning to say no to projects that don't align with your vision or values. Simon also reflects on maintaining passion for the craft when business demands threaten to overshadow creative fulfillment, and his plans to create personal pieces that reignite his love for woodworking. Whether you're a woodworker navigating the transition from hobby to business, interested in sustainable wood sourcing and urban lumber, or looking for insights on balancing commercial success with creative satisfaction, this episode offers honest wisdom from someone who's built a thriving woodworking business while staying true to his craft. Tune in to discover how perseverance, attention to detail, and a willingness to learn can transform a passion into a sustainable livelihood, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from makers and craftspeople. Chapters: 00:00 Introduction to Simon Silver 01:00 Simon's Journey from Mountain Biking to Woodworking 03:58 The Importance of Mentorship in Woodworking 08:31 Exploring Custom Projects and Personal Interests 10:05 Proud Achievements in Custom Furniture 12:10 Challenges of Working with Wood 16:01 The Sawmill Business and Sourcing Logs 20:53 Urban Wood and Sustainability 24:29 Navigating Challenges in Custom Work 29:52 Maintaining Passion in Woodworking 34:14 How to Reach Simon Silver for Projects The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Simon at: www.simonsilverdesigns.com https://www.instagram.com/simonsilverdesigns https://www.facebook.com/simonsilverdesigns/

What does it take to bridge the gap between engineering precision and the living art of forestry? Vadim Kovalev, Wood World Industry Ambassador and founder of Koval Digital, shares how he traded blueprints for bark and became one of the forestry industry's most passionate storytellers. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Vadim to explore his unconventional journey from engineering to the heart of the wood industry. Vadim pulls back the curtain on the myths plaguing modern forestry, revealing why sustainable practices aren't just good ethics but smart business. He discusses how international markets are reshaping the industry landscape and why connecting with the public through authentic media and storytelling has become more critical than ever for woodworkers and forest professionals alike. From debunking misconceptions about sustainable forestry to sharing how his personal faith guides his approach to craftsmanship and environmental stewardship, Vadim offers a refreshing perspective on building a purpose-driven business in the wood industry. Whether you're a seasoned woodworker, aspiring entrepreneur, or simply curious about the intersection of sustainability and commerce, this conversation delivers practical insights wrapped in compelling stories. Key Topics: Woodworking entrepreneurship, sustainable forestry practices, craftsmanship, business growth in the wood industry, storytelling for artisans, international timber markets, myth-busting forestry misconceptions, building community through media. Chapters: 00:02 Introduction and Vadim's Background 01:18 Sustainable Practices and Myth-Busting 03:03 Storytelling and Media Connection 08:56 International Markets and Personal Faith 17:06 Public Perception and Industry Trends The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Vadim at: https://www.linkedin.com/in/kovalevvadim/ https://www.youtube.com/@woodworldwithvadim https://kovaldigital.com/

Educating the next generation about forestry and sustainable wood practices is essential for the future of the industry, but misconceptions about trees and forest management continue to create barriers. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Allison DeFord, Executive Director of the North American Forest Foundation, to explore the foundation's mission to educate young people about responsible forestry and dispel common myths surrounding the industry. Allison shares her personal journey into forestry after years of involvement through her husband's career and how that experience shaped her passion for forest education and advocacy. You'll hear about the foundation's innovative educational programs, including K-5 teacher kits that help students understand the importance of trees and sustainable forest management, and an upcoming app designed to engage junior high students in forestry education. Allison discusses the ambitious goal of reaching one million students by 2030 through various educational initiatives, the critical role of community engagement in connecting students with forestry careers, and the diverse pathways into the industry beyond traditional degrees. This conversation explores important topics like biophilic design and the health benefits of wood, the need for a fundamental shift in how society perceives forestry and wood products, and the opportunities available for young people considering careers in the forest industry. Allison also encourages industry professionals to open their doors for field trips and educational experiences that can inspire the next generation of foresters, loggers, and wood industry leaders. Whether you're involved in forestry, interested in education and youth engagement, or passionate about promoting sustainable practices and the truth about responsible forest management, this episode offers valuable insights on how the industry can invest in its future by investing in education. Tune in to discover how the North American Forest Foundation is changing perceptions and building a pipeline of informed, engaged young people who understand the value of forests and the wood industry, and don't forget to follow the Woodpreneur Podcast for more conversations about the future of forestry and wood. Chapters: 00:00 Introduction to the North American Forest Foundation 05:07 Educating the Next Generation 10:31 Dispelling Myths About Forestry 21:29 The Importance of Real Wood 25:56 Engaging Students with Interactive Learning 31:36 Call to Action for Support The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Allison at: https://northamericanforestfoundation.org/ adeford@northamericanforestfoundation.org https://www.linkedin.com/in/allisondeford/

The new year is the perfect time to reflect on what's working in your business and what needs to change if you want to see better results. In this episode of the Woodpreneur Podcast, host Jennifer Alger shares her approach to planning for 2026, focusing on personal growth and implementing strategic changes that lead to real business transformation. Drawing from her experience with Alger Coaching and running her own wood business, Jennifer reveals six key strategies that have helped her business thrive and can do the same for yours. You'll hear practical advice on leveraging social media for visibility and relationship building, the essential role of networking in creating business opportunities, and why telling the backstory of your products adds value and creates deeper connections with customers. Jennifer discusses the importance of establishing a chain of custody to build trust and differentiate your business, effective inventory management techniques that can significantly improve profitability, and how coaching and mentorship can accelerate your growth by helping you avoid common pitfalls. This conversation emphasizes the power of setting measurable goals for the first quarter to create momentum and the importance of small, consistent actions that lead to significant changes over time. Jennifer encourages listeners to focus on building systems that support sustainable business growth rather than chasing quick fixes or overnight success. Whether you're looking to grow your wood business, improve your operations, or finally implement the changes you've been putting off, this episode offers a practical roadmap for starting the year with clarity and purpose. Jennifer's straightforward approach and real-world experience make these strategies accessible and actionable for woodworkers, sawmill operators, and lumber dealers at any stage of business. Tune in to discover how to set yourself up for the best year ever, and don't forget to follow the Woodpreneur Podcast for more actionable advice on building a successful wood business. Chapters: 00:00 New Year, New Goals 02:53 Harnessing the Power of Social Media 06:09 The Importance of Networking 09:04 Crafting a Compelling Backstory 11:51 Establishing Chain of Custody 14:44 Mastering Inventory Management 17:44 The Value of Coaching and Mentorship 20:44 Setting Up for Success in Q1 The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork

Standardization in the hardwood industry isn't just about measurements and grades. It's the foundation that enables fair trade, quality control, and growth across the entire wood supply chain. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Dallin Brooks, Executive Director of the National Hardwood Lumber Association (NHLA), to explore the history, role, and future of this essential industry organization. Dallin shares how the NHLA was founded to create standards that ensure quality and uniformity in wood products, and why those standards remain crucial for advocacy, quality control, and the success of hardwood businesses today. You'll hear about the significant challenges and opportunities facing the hardwood industry, including the impact of tariffs on domestic producers, the rise of urban wood as a mainstream complement to rural wood sourcing, and how thermal modification is expanding the outdoor applications of hardwoods. Dallin discusses the benefits of NHLA membership, from access to industry resources and education to networking opportunities and quality assurance programs. This conversation dives into the critical need for legislation that supports wood use and promotes sustainability, the importance of education and storytelling in advocating for the wood industry, and how telling the wood story can drive economic growth while highlighting environmental benefits. Whether you're a hardwood producer, lumber dealer, woodworker, or anyone involved in the supply chain, Dallin offers valuable insights on navigating industry challenges and positioning yourself for success. Tune in to discover how the NHLA is supporting the hardwood industry through standards, advocacy, and education, and learn how you can leverage these resources to grow your business. Don't forget to follow the Woodpreneur Podcast for more conversations about the future of the wood industry. Chapters: 00:02 Introduction and Guest Introduction 04:51 History and Role of NHLA 09:42 Standardization in the Hardwood Industry 16:29 Challenges and Opportunities 22:56 Urban Wood and Thermal Modification 30:09 Legislation and Advocacy 36:31 Conclusion The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Dallin at: https://www.linkedin.com/in/dallinbrooks/ https://www.linkedin.com/company/1490362/ https://www.nhla.com/ https://www.instagram.com/nhla_official/ https://www.facebook.com/NHLAOfficial

Wood modification technology is changing the game for woodworkers, builders, and manufacturers who need materials that are more stable, durable, and environmentally friendly than traditional lumber. In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Robert Lennon from ThermalWood Canada to explore the innovative world of thermal modification. Robert shares his unique journey from spending 33 years in the mining industry to becoming a leader in the wood business, focusing on a process that transforms wood at a molecular level to enhance its properties and performance. You'll hear how thermal modification makes wood more stable, aesthetically pleasing, and environmentally sustainable, while also improving its resistance to moisture, decay, and dimensional changes. Robert explains the diverse applications of thermally modified wood, from guitar necks and musical instruments to outdoor furniture and architectural projects, and discusses the expanding market opportunities for this technology. This conversation dives into customer engagement strategies, the importance of education in helping clients understand the value of thermally modified wood, and why establishing industry standards is crucial for continued growth. Robert also addresses the pricing considerations (thermal modification can double the price of wood), the environmental benefits including carbon storage, and what the future holds for this sustainable wood technology. Whether you're a woodworker looking for more stable materials, interested in sustainable wood products and environmental benefits, or curious about emerging technologies in the wood industry, this episode offers valuable insights into how thermal modification is revolutionizing what's possible with wood. Tune in to discover how this innovative process is creating new opportunities for the wood industry and opening up markets that were previously difficult to serve, and don't forget to follow the Woodpreneur Podcast for more conversations about innovation and sustainability in woodworking. Chapters: 00:00 Introduction to ThermalWood Canada 02:45 The Process of Thermal Modification 05:42 Applications and Benefits of Thermally Modified Wood 08:42 Market Opportunities and Challenges 11:44 Customer Engagement and Marketing Strategies 14:50 The Future of Thermal Modification and Standards 17:33 Conclusion and Final Thoughts The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Robert at:  https://thermalwoodcanada.com/ https://www.instagram.com/tmwoodcanada/ https://www.facebook.com/ThermalWoodCanada https://www.linkedin.com/company/thermalwoodcanada/ https://www.youtube.com/channel/UCevIorvyoyi91SFyPb5XCrw

Urban trees don't have to become waste. With the right approach, they can be transformed into sustainable, high-quality wood products that reduce carbon footprints and strengthen local communities. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Paul Hickman, founder of Urban Ashes, to explore the critical importance of urban wood utilization. Paul shares his fascinating journey from the scenic arts industry to creating sustainable products from urban wood, with a particular focus on ash trees affected by the devastating Emerald Ash Borer. His work demonstrates how trees that would otherwise end up in landfills can become valuable resources for woodworkers, builders, and communities. You'll hear about the Urban Wood Project and its impact on local communities, Paul's transition from manufacturing wood products to consulting and education, and why urban wood utilization is essential for reducing carbon footprints. Paul emphasizes the need for increased education and awareness about urban wood, the importance of establishing industry standards, and the valuable role organizations like the Climate Smart Wood Group play in promoting sustainable practices. This conversation dives into both the challenges and opportunities facing the urban wood movement, from building market demand to creating infrastructure that supports salvage and milling operations. Whether you're a woodworker looking for sustainable materials, interested in urban forestry and environmental impact, or curious about how communities can turn a tree crisis into economic opportunity, this episode offers compelling insights and actionable ideas. Tune in to discover how urban wood utilization is revolutionizing sustainability in the wood industry and creating new possibilities for local economies, and don't forget to follow the Woodpreneur Podcast for more conversations about innovation and sustainability in woodworking and forestry. Chapters: 00:00 Introduction to Urban Wood Utilization 02:52 Paul Hickman's Journey into Urban Wood 06:01 The Evolution of Urban Ashes 09:03 Urban Wood Project and Community Impact 12:01 Transitioning from Manufacturing to Consulting 14:54 Urban Wood Utilization and Carbon Footprint 17:50 Challenges and Opportunities in Urban Wood 21:06 Education and Standards in Urban Wood 23:52 Future of Urban Wood and Climate Smart Wood Group 26:55 Conclusion and Call to Action The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Paul at: https://www.urbanashes.com/ https://www.instagram.com/urbanashes/ https://www.linkedin.com/in/paulmhickman

Small-scale wood producers across California are facing a challenge: how do you compete in a market dominated by larger operations while showcasing the unique value of locally sourced, sustainable wood? In this episode of the Woodpreneur Podcast, host Jennifer Alger reconnects with Steve Larosiliere, founder of the Woodpreneur community, to discuss key insights and developments from the Forest Products Week conference. Steve shares his journey and the exciting collaborative efforts taking shape in the wood industry, with a special focus on the California Wood Supply Group, an initiative aimed at unifying small-scale wood producers under a common brand and vision. You'll hear about the specific challenges small producers face in marketing and sales, and why storytelling has become a crucial tool for communicating the value and sustainability of wood products. Steve and Jennifer explore how collaboration can drive economic development in the wood industry, the importance of creating a unified brand that elevates all participants, and the strategies that can help small-scale operations thrive in a competitive marketplace. This conversation dives into the power of community in building a stronger wood industry, the role of sustainability as both a practice and a marketing message, and how the California Wood Supply Group is working to create new opportunities for sawyers, lumber dealers, and woodworkers across the state. Whether you're a small-scale producer looking for support and resources, interested in sustainable forestry and wood sourcing, or curious about innovative approaches to marketing and collaboration in the wood industry, this episode offers valuable insights and inspiration. Tune in to discover how unity, storytelling, and community are shaping the future of wood production in California and beyond, and don't forget to follow the Woodpreneur Podcast for more conversations about building a thriving and sustainable wood industry. Chapters: 00:02 Introduction to the Woodpreneur Podcast 01:32 Steve Larosiliere's Journey 03:25 California Wood Supply Group 05:24 Challenges and Opportunities 08:25 The Importance of Storytelling 12:18 Future of the Wood Industry The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/farwestforest/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork

Frustration with an industry can be the spark that leads to building something better, especially when it's rooted in community, sustainability, and the stories behind every piece of wood. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Dave Puncochar, founder of Good Wood Nashville, to explore his remarkable journey from pharmaceutical sales rep to urban wood producer. Dave shares the challenges and triumphs of launching his lumber business, driven by a desire to showcase the beauty and value of reclaimed and locally sourced wood that might otherwise go to waste. You'll hear about Good Wood Nashville's dual focus on both new and reclaimed lumber, their strong community connections that support local projects, and initiatives like Nashville Strong that helped the community during COVID-19. Dave discusses how his background in sales and teaching has shaped his business approach, the importance of building a strong online presence and customer relationships, and the hard lessons learned about hiring, firing, and growing a team. This conversation dives into the entrepreneurial realities of turning a hobby into a full-time operation, the power of storytelling in marketing your wood products, and why collecting customer data is essential for long-term success. Dave also opens up about the significant role his family plays in both his business and community involvement, and how the Roots to Table custom woodworking initiative creates unique connections between craftspeople and customers. Whether you're considering starting your own lumber business, interested in urban wood salvage and sustainability, or looking for inspiration on building a business with community at its core, this episode offers honest insights and practical wisdom from someone who's learned by doing. Tune in to discover how passion, persistence, and a commitment to quality can transform frustration into a thriving wood business, and don't forget to follow the Woodpreneur Podcast for more stories from makers and entrepreneurs who are building something meaningful. Chapters: 00:00 Introduction to Good Wood Nashville 02:01 Dave's Journey into the Lumber Business 03:58 The Birth of Good Wood Nashville 05:59 Sourcing and Sustainability in Lumber 07:55 Roots to Table: A Unique Custom Woodworking Initiative 09:59 Growth and Expansion of Good Wood Nashville 11:46 The Evolution of Operations at Good Wood 13:58 Building a Business: From Hobby to Full-Time 14:26 Building a Community Through Craftsmanship 16:49 Resilience in the Face of Adversity 21:53 Navigating the Challenges of Hiring 26:35 Marketing Strategies for Growth 30:50 The Importance of Customer Relationships The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Dave at: https://www.goodwoodnashville.com/ https://www.ewcarpenter.com/ https://www.instagram.com/goodwoodnashville/ https://www.facebook.com/GoodWoodNashville/ https://www.linkedin.com/in/dave-puncochar-29117612/

What if you could track every piece of wood in your inventory from the moment it's cut to the day it's sold, all with a simple scan? In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Andrew Bragg to explore how QR code technology is revolutionizing inventory management in the wood industry. Andrew shares insights on AncesTREE™, an innovative system that allows woodworkers, sawmills, and lumber dealers to track the complete history and details of their wood products (from tree to marketplace) transforming how businesses manage inventory, engage customers, and boost sales. You'll hear about the powerful benefits of real-time data access for better decision-making, how tracking the story behind each piece of wood creates meaningful customer engagement, and why efficient inventory systems can save time while increasing profitability. Andrew explains practical solutions like batch QR codes that simplify the tagging process, marketplace integration that boosts product visibility, and custom features designed to meet the unique needs of wood businesses of all sizes. This conversation dives into the technical and business advantages of modern inventory management, including how proper onboarding sets businesses up for success and why continuous improvement is essential for long-term optimization. Whether you're struggling with disorganized inventory, looking to enhance your customer experience, or want to showcase the unique story behind your wood products, this episode offers actionable insights on leveraging technology to transform your operation. Tune in to discover how QR codes and smart inventory systems can streamline your business from tree to sale, and don't forget to follow the Woodpreneur Podcast for more innovative conversations from the wood industry. The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Andrew at: https://www.linkedin.com/in/andrew-bragg-762658339/ https://ancestree.org/

Running a sawmill efficiently isn't just about having the right equipment. It's about optimizing every aspect of your operation, from layout to blade selection to seasonal maintenance. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Justin McMinds from Wood-Mizer Industrial to explore the ins and outs of sawmill optimization. Justin shares his unique journey from operating his own sawmill business, WoodMinds, to working with Wood-Mizer in Blades and Industrial Equipment Sales, bringing a wealth of hands-on experience to help sawmill operators maximize efficiency and profitability. You'll hear practical insights on creating efficient sawmill layouts that improve workflow, the game-changing benefits of advanced blades like bi-metal and carbide for cost savings, and essential strategies for winterizing equipment to maintain peak performance. Justin also dives into exciting topics like urban wood salvage and the unique opportunities it presents, optimizing quarter sawing techniques, and how multi-rip machines can drastically reduce labor costs and cutting time. This conversation goes beyond technical advice to explore the creative problem-solving required in the sawmill industry, the importance of personal connections in building business opportunities, and why sharing knowledge strengthens the entire woodworking community. Justin even shares how his ADHD has become a strength in tackling complex challenges and finding innovative solutions. Whether you're a sawmill operator looking to improve efficiency, considering equipment upgrades, or interested in urban wood salvage and sustainable milling practices, this episode is packed with actionable advice and industry insights that can transform your operation. Tune in to learn how to optimize your sawmill for maximum productivity and profitability and don't forget to follow the Woodpreneur Podcast for more expert conversations from the wood industry. Chapters: 00:00:04 Introduction to the Episode 00:02:09 Justin McMinds' Background 00:03:33 Transition to Wood-Mizer 00:04:30 Optimizing Sawmill Operations 00:08:47 Efficiency Tips and Tricks 00:12:55 Advanced Blades and Cost Savings 00:18:42 Multi-Rip Machines and Labor Costs 00:23:46 Winterizing Equipment 00:26:46 Exciting Projects and Challenges 00:30:53 Creative Problem-Solving in Business The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Justin at: https://www.linkedin.com/in/justin-mcminds-567265222/

Building a cabin from real wood isn't just about construction—it's about craftsmanship, storytelling, and creating spaces that connect people to nature. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Paul Shandel of Mendo Cabins to explore the art and business of building custom redwood cabins. Paul shares what sets Mendo Cabins apart, from their commitment to using locally sourced redwood to their unique business model that offers everything from fully built custom cabins to DIY cabin kits for the hands-on builder. You'll hear about the surprising realities of insulation in small wood structures, why storytelling has become a powerful marketing tool for connecting with customers, and how using authentic local materials adds both value and character to every project. Paul also discusses exciting new ventures, including expanding into sauna production, and the importance of organization and inventory management in scaling a woodworking business. This conversation dives into the evolving landscape of the wood industry, where quality craftsmanship and sustainability are more important than ever. Whether you're interested in custom building, sustainable materials, cabin construction, or growing a woodworking business with authenticity and purpose, this episode offers valuable insights on innovation, marketing, and the power of building with real wood from foundation to roof. Tune in to discover how one company is redefining what it means to build cabins with intention—and don't forget to follow the Woodpreneur Podcast for more stories from makers and entrepreneurs who are shaping the future of the wood industry. The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Paul at: https://www.facebook.com/paul.shandel.2025 https://www.instagram.com/mendocabins/ https://mendocabins.com/

Running a business isn't always smooth sailing, and sometimes the toughest challenges come from within your own team. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Bryan Alger, Business Consultant and Leadership Trainer, for a candid conversation about the struggles many business owners face but rarely talk about openly. Together, they dive into the difficult world of staffing issues, employee conflicts, and the critical importance of hiring people who are not just talented, but truly aligned with your company's vision and values. Jennifer and Bryan explore the realities of navigating team dynamics, including moments of self-doubt and the frustration that comes with trying to build a cohesive team. You'll hear honest reflections on what happens when great individual contributors don't work well together, and why finding people who are motivated, hungry, and believe in what you're building makes all the difference. This conversation goes beyond typical business advice to address the emotional toll of leadership and the reality that comparing yourself to other seemingly successful businesses can leave you feeling inadequate. Whether you're a business owner struggling with team challenges, considering your first hire, or trying to navigate employee conflicts, this episode offers validation, insight, and practical wisdom on building a team that works. Tune in for an honest conversation about the messy, human side of entrepreneurship and don't forget to follow the Woodpreneur Podcast for more real talk from makers and business owners who are figuring it out as they go. Chapters: 00:00 Facing Business Challenges 00:44 The Importance of Leadership The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Bryan at: https://www.linkedin.com/in/bryan-alger-96135947/

When a Forest Service background meets a passion for salvaging urban trees, you get furniture that tells a story and a business built on sustainability, craftsmanship, and community. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Christy Covington, founder of Tree to Table PDX, to explore her inspiring journey from conservation work to entrepreneurship. Christy shares how she transformed salvaged urban wood into heirloom-quality furniture, launched her woodworking business from her backyard, and turned the challenges of the COVID-19 pandemic into unexpected opportunities for growth. You'll hear about the innovative projects that put Tree to Table on the map—including the world's largest charcuterie board—and learn how collaboration with local businesses and mentoring young woodworkers became central to Christy's mission. This conversation dives deep into sustainable woodworking practices, the art of custom craftsmanship, and what it takes to build a business that honors both the environment and the community. Whether you're a woodworker, an aspiring entrepreneur, or someone who values sustainability and quality craftsmanship, this episode is packed with insights on business growth, creative problem-solving, and the power of giving new life to urban wood that would otherwise go to waste. Tune in to discover how passion, purpose, and a commitment to heirloom-quality work can shape a thriving woodworking business and don't forget to follow the Woodpreneur Podcast for more stories from makers and entrepreneurs who are building something meaningful. Chapters: 00:00 Introduction to Tree to Table PDX 05:09 Christy's Journey: From Forest Service to Woodworking 09:52 The Birth of Tree to Table: A New Business Venture 14:53 Creating Unique Wood Products and Community Engagement 20:05 The World's Largest Charcuterie Board Event 24:45 Future Aspirations and Community Collaboration The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Christy at: https://treetotablepdx.com/ https://www.instagram.com/treetotablepdx

In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Trevor Thayer from Worldwide Burl, a former contractor who transitioned into the world of woodworking, specifically focusing on burls.  Trevor shares his journey from contracting to woodworking during the pandemic, the challenges he faced in sourcing and milling wood, and the innovative techniques he employs in his business. He discusses the importance of social media in building his brand, the obstacles of hiring in the industry, and the significance of woodworking education for the younger generation.  The conversation highlights the personal touch in customer service and his future aspirations for the woodworking community. Takeaways Trevor transitioned from contracting to woodworking during the pandemic.He started sourcing and milling burls to create unique wood products.Social media, especially Instagram, plays a crucial role in his business.Trevor emphasizes the importance of customer service and personal interaction.He faces challenges with hiring motivated workers in the industry.Woodworking education is vital for inspiring the next generation.Trevor's innovative drying techniques improve wood quality.He ships internationally, facing challenges with customs in certain countries.The woodworking community values honesty and collaboration.Trevor's passion for woodworking is evident in his excitement for each new piece. Chapters 00:00 From Contractor to Woodworker: A Journey of Passion 03:03 The Art of Sourcing and Milling Burls 05:48 Innovative Techniques in Wood Drying 08:52 Building a Brand: The Power of Social Media 11:51 Navigating Challenges in the Woodworking Industry 14:47 The Importance of Woodworking Education 17:43 Overcoming Obstacles in Business Growth 20:52 Connecting with Customers: The Personal Touch 23:48 Future Aspirations and Industry Insights The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/ You can connect with Trevor at: https://www.worldwideburl.com/ https://www.instagram.com/worldwide_burl/