The Woodpreneur Podcast

Frustration with an industry can be the spark that leads to building something better, especially when it's rooted in community, sustainability, and the stories behind every piece of wood. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Dave Puncochar, founder of Good Wood Nashville, to explore his remarkable journey from pharmaceutical sales rep to urban wood producer. Dave shares the challenges and triumphs of launching his lumber business, driven by a desire to showcase the beauty and value of reclaimed and locally sourced wood that might otherwise go to waste. You'll hear about Good Wood Nashville's dual focus on both new and reclaimed lumber, their strong community connections that support local projects, and initiatives like Nashville Strong that helped the community during COVID-19. Dave discusses how his background in sales and teaching has shaped his business approach, the importance of building a strong online presence and customer relationships, and the hard lessons learned about hiring, firing, and growing a team. This conversation dives into the entrepreneurial realities of turning a hobby into a full-time operation, the power of storytelling in marketing your wood products, and why collecting customer data is essential for long-term success. Dave also opens up about the significant role his family plays in both his business and community involvement, and how the Roots to Table custom woodworking initiative creates unique connections between craftspeople and customers. Whether you're considering starting your own lumber business, interested in urban wood salvage and sustainability, or looking for inspiration on building a business with community at its core, this episode offers honest insights and practical wisdom from someone who's learned by doing. Tune in to discover how passion, persistence, and a commitment to quality can transform frustration into a thriving wood business, and don't forget to follow the Woodpreneur Podcast for more stories from makers and entrepreneurs who are building something meaningful. Chapters: 00:00 Introduction to Good Wood Nashville 02:01 Dave's Journey into the Lumber Business 03:58 The Birth of Good Wood Nashville 05:59 Sourcing and Sustainability in Lumber 07:55 Roots to Table: A Unique Custom Woodworking Initiative 09:59 Growth and Expansion of Good Wood Nashville 11:46 The Evolution of Operations at Good Wood 13:58 Building a Business: From Hobby to Full-Time 14:26 Building a Community Through Craftsmanship 16:49 Resilience in the Face of Adversity 21:53 Navigating the Challenges of Hiring 26:35 Marketing Strategies for Growth 30:50 The Importance of Customer Relationships The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Dave at: https://www.goodwoodnashville.com/ https://www.ewcarpenter.com/ https://www.instagram.com/goodwoodnashville/ https://www.facebook.com/GoodWoodNashville/ https://www.linkedin.com/in/dave-puncochar-29117612/

What if you could track every piece of wood in your inventory from the moment it's cut to the day it's sold, all with a simple scan? In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Andrew Bragg to explore how QR code technology is revolutionizing inventory management in the wood industry. Andrew shares insights on AncesTREE™, an innovative system that allows woodworkers, sawmills, and lumber dealers to track the complete history and details of their wood products (from tree to marketplace) transforming how businesses manage inventory, engage customers, and boost sales. You'll hear about the powerful benefits of real-time data access for better decision-making, how tracking the story behind each piece of wood creates meaningful customer engagement, and why efficient inventory systems can save time while increasing profitability. Andrew explains practical solutions like batch QR codes that simplify the tagging process, marketplace integration that boosts product visibility, and custom features designed to meet the unique needs of wood businesses of all sizes. This conversation dives into the technical and business advantages of modern inventory management, including how proper onboarding sets businesses up for success and why continuous improvement is essential for long-term optimization. Whether you're struggling with disorganized inventory, looking to enhance your customer experience, or want to showcase the unique story behind your wood products, this episode offers actionable insights on leveraging technology to transform your operation. Tune in to discover how QR codes and smart inventory systems can streamline your business from tree to sale, and don't forget to follow the Woodpreneur Podcast for more innovative conversations from the wood industry. The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Andrew at: https://www.linkedin.com/in/andrew-bragg-762658339/ https://ancestree.org/

Running a sawmill efficiently isn't just about having the right equipment. It's about optimizing every aspect of your operation, from layout to blade selection to seasonal maintenance. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Justin McMinds from Wood-Mizer Industrial to explore the ins and outs of sawmill optimization. Justin shares his unique journey from operating his own sawmill business, WoodMinds, to working with Wood-Mizer in Blades and Industrial Equipment Sales, bringing a wealth of hands-on experience to help sawmill operators maximize efficiency and profitability. You'll hear practical insights on creating efficient sawmill layouts that improve workflow, the game-changing benefits of advanced blades like bi-metal and carbide for cost savings, and essential strategies for winterizing equipment to maintain peak performance. Justin also dives into exciting topics like urban wood salvage and the unique opportunities it presents, optimizing quarter sawing techniques, and how multi-rip machines can drastically reduce labor costs and cutting time. This conversation goes beyond technical advice to explore the creative problem-solving required in the sawmill industry, the importance of personal connections in building business opportunities, and why sharing knowledge strengthens the entire woodworking community. Justin even shares how his ADHD has become a strength in tackling complex challenges and finding innovative solutions. Whether you're a sawmill operator looking to improve efficiency, considering equipment upgrades, or interested in urban wood salvage and sustainable milling practices, this episode is packed with actionable advice and industry insights that can transform your operation. Tune in to learn how to optimize your sawmill for maximum productivity and profitability and don't forget to follow the Woodpreneur Podcast for more expert conversations from the wood industry. Chapters: 00:00:04 Introduction to the Episode 00:02:09 Justin McMinds' Background 00:03:33 Transition to Wood-Mizer 00:04:30 Optimizing Sawmill Operations 00:08:47 Efficiency Tips and Tricks 00:12:55 Advanced Blades and Cost Savings 00:18:42 Multi-Rip Machines and Labor Costs 00:23:46 Winterizing Equipment 00:26:46 Exciting Projects and Challenges 00:30:53 Creative Problem-Solving in Business The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Justin at: https://www.linkedin.com/in/justin-mcminds-567265222/

Building a cabin from real wood isn't just about construction—it's about craftsmanship, storytelling, and creating spaces that connect people to nature. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Paul Shandel of Mendo Cabins to explore the art and business of building custom redwood cabins. Paul shares what sets Mendo Cabins apart, from their commitment to using locally sourced redwood to their unique business model that offers everything from fully built custom cabins to DIY cabin kits for the hands-on builder. You'll hear about the surprising realities of insulation in small wood structures, why storytelling has become a powerful marketing tool for connecting with customers, and how using authentic local materials adds both value and character to every project. Paul also discusses exciting new ventures, including expanding into sauna production, and the importance of organization and inventory management in scaling a woodworking business. This conversation dives into the evolving landscape of the wood industry, where quality craftsmanship and sustainability are more important than ever. Whether you're interested in custom building, sustainable materials, cabin construction, or growing a woodworking business with authenticity and purpose, this episode offers valuable insights on innovation, marketing, and the power of building with real wood from foundation to roof. Tune in to discover how one company is redefining what it means to build cabins with intention—and don't forget to follow the Woodpreneur Podcast for more stories from makers and entrepreneurs who are shaping the future of the wood industry. The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Paul at: https://www.facebook.com/paul.shandel.2025 https://www.instagram.com/mendocabins/ https://mendocabins.com/

Running a business isn't always smooth sailing, and sometimes the toughest challenges come from within your own team. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Bryan Alger, Business Consultant and Leadership Trainer, for a candid conversation about the struggles many business owners face but rarely talk about openly. Together, they dive into the difficult world of staffing issues, employee conflicts, and the critical importance of hiring people who are not just talented, but truly aligned with your company's vision and values. Jennifer and Bryan explore the realities of navigating team dynamics, including moments of self-doubt and the frustration that comes with trying to build a cohesive team. You'll hear honest reflections on what happens when great individual contributors don't work well together, and why finding people who are motivated, hungry, and believe in what you're building makes all the difference. This conversation goes beyond typical business advice to address the emotional toll of leadership and the reality that comparing yourself to other seemingly successful businesses can leave you feeling inadequate. Whether you're a business owner struggling with team challenges, considering your first hire, or trying to navigate employee conflicts, this episode offers validation, insight, and practical wisdom on building a team that works. Tune in for an honest conversation about the messy, human side of entrepreneurship and don't forget to follow the Woodpreneur Podcast for more real talk from makers and business owners who are figuring it out as they go. Chapters: 00:00 Facing Business Challenges 00:44 The Importance of Leadership The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Bryan at: https://www.linkedin.com/in/bryan-alger-96135947/

When a Forest Service background meets a passion for salvaging urban trees, you get furniture that tells a story and a business built on sustainability, craftsmanship, and community. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Christy Covington, founder of Tree to Table PDX, to explore her inspiring journey from conservation work to entrepreneurship. Christy shares how she transformed salvaged urban wood into heirloom-quality furniture, launched her woodworking business from her backyard, and turned the challenges of the COVID-19 pandemic into unexpected opportunities for growth. You'll hear about the innovative projects that put Tree to Table on the map—including the world's largest charcuterie board—and learn how collaboration with local businesses and mentoring young woodworkers became central to Christy's mission. This conversation dives deep into sustainable woodworking practices, the art of custom craftsmanship, and what it takes to build a business that honors both the environment and the community. Whether you're a woodworker, an aspiring entrepreneur, or someone who values sustainability and quality craftsmanship, this episode is packed with insights on business growth, creative problem-solving, and the power of giving new life to urban wood that would otherwise go to waste. Tune in to discover how passion, purpose, and a commitment to heirloom-quality work can shape a thriving woodworking business and don't forget to follow the Woodpreneur Podcast for more stories from makers and entrepreneurs who are building something meaningful. Chapters: 00:00 Introduction to Tree to Table PDX 05:09 Christy's Journey: From Forest Service to Woodworking 09:52 The Birth of Tree to Table: A New Business Venture 14:53 Creating Unique Wood Products and Community Engagement 20:05 The World's Largest Charcuterie Board Event 24:45 Future Aspirations and Community Collaboration The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Christy at: https://treetotablepdx.com/ https://www.instagram.com/treetotablepdx

In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Trevor Thayer from Worldwide Burl, a former contractor who transitioned into the world of woodworking, specifically focusing on burls.  Trevor shares his journey from contracting to woodworking during the pandemic, the challenges he faced in sourcing and milling wood, and the innovative techniques he employs in his business. He discusses the importance of social media in building his brand, the obstacles of hiring in the industry, and the significance of woodworking education for the younger generation.  The conversation highlights the personal touch in customer service and his future aspirations for the woodworking community. Takeaways Trevor transitioned from contracting to woodworking during the pandemic.He started sourcing and milling burls to create unique wood products.Social media, especially Instagram, plays a crucial role in his business.Trevor emphasizes the importance of customer service and personal interaction.He faces challenges with hiring motivated workers in the industry.Woodworking education is vital for inspiring the next generation.Trevor's innovative drying techniques improve wood quality.He ships internationally, facing challenges with customs in certain countries.The woodworking community values honesty and collaboration.Trevor's passion for woodworking is evident in his excitement for each new piece. Chapters 00:00 From Contractor to Woodworker: A Journey of Passion 03:03 The Art of Sourcing and Milling Burls 05:48 Innovative Techniques in Wood Drying 08:52 Building a Brand: The Power of Social Media 11:51 Navigating Challenges in the Woodworking Industry 14:47 The Importance of Woodworking Education 17:43 Overcoming Obstacles in Business Growth 20:52 Connecting with Customers: The Personal Touch 23:48 Future Aspirations and Industry Insights The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/ You can connect with Trevor at: https://www.worldwideburl.com/ https://www.instagram.com/worldwide_burl/

In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Colin Davis of Tahoe Slab Furniture, an innovative woodworking business focused on salvaging waste wood to create beautiful products.  Colin shares his journey from a background in physics and engineering to the world of woodworking, emphasizing sustainability and energy efficiency challenges. The conversation explores the importance of networking, building customer relationships, and the unique challenges faced in the wood industry.  Colin also discusses his experiences in Europe, marketing strategies, and lessons learned from failures along the way, highlighting the excitement and challenges of entrepreneurial ventures in woodworking. Takeaways Colin's journey into woodworking began with a desire to solve real-world problems.Tahoe Slab Furniture focuses on salvaging waste wood to create useful products.Sustainability is a core value, but energy efficiency remains a challenge.Milling equipment choices significantly impact business efficiency.Networking within the wood community is essential for growth.Building relationships with customers is key to success.Marketing through local Facebook groups can reach a wide audience.Specialization in services can lead to better business outcomes.Understanding customer needs is crucial for effective sales.Exciting projects often come with significant challenges. Chapters 00:00 Introduction to Tahoe Slab Furniture and Its Mission  02:59 Colin's Journey into the Wood Industry  05:57 Milling Equipment and Techniques  09:01 Exploring Wood Trade in Europe  12:01 Sustainability and Shipping Challenges  14:57 Industry Challenges and Specialization  17:55 Networking in the Wood Industry  22:15 The Competitive Landscape of Wood Business  23:29 Learning from Failures in Business  25:34 Educating Customers on Wood Industry Values  28:27 Understanding Customer Priorities  29:30 Building Trust and Relationships with Clients  31:55 Exciting Projects and Challenges in Woodworking  36:04 Marketing Strategies for Wood Businesses  39:54 Connecting with Tahoe Slab Furniture The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/ You can connect with Colin at: https://www.instagram.com/tahoeslab/ https://tahoeslab.com/

In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Kyle Jeske, the sales and purchasing manager of Richardson Hardwoods.  They discuss Kyle's journey into the lumber industry, the unique business model of Richardson Hardwoods, and the challenges and opportunities facing the lumber sector today.  Kyle shares insights on the importance of sustainability, the legacy of Richardson Industries, and the need for new talent in the industry.  The conversation also touches on networking, industry conferences, and the economic challenges that impact sales.  Kyle emphasizes the value of education in promoting sustainable forestry practices and the importance of building relationships in the business. Takeaways Kyle Jeske is a sales and purchasing manager at Richardson Hardwoods LLC.He has a background in business and marketing education.Kyle lived in Spain for several years, teaching English before entering the lumber industry.His Spanish skills may help in future market expansions.Richardson Hardwoods has a unique three-pronged business model.The company partners with a sawmill in Kentucky for kiln-dried inventory.Kyle aims to help smaller sawmills expand their market reach.The lumber industry faces challenges due to an aging workforce.Sustainability in forestry is crucial for the future of the industry.Building relationships and trust is essential in the lumber business. Chapters 00:00 Introduction to Richardson Hardwoods02:52 Kyle's Journey into the Lumber Industry05:45 The Business Model of Richardson Hardwoods08:51 Challenges and Opportunities in the Lumber Industry11:45 The Legacy of Richardson Industries14:46 Exciting Developments in the Lumber Sector17:57 Future Growth and Market Expansion20:34 Networking and Industry Conferences23:41 The Aging Industry and Need for New Blood26:42 Sustainability and Education in Forestry29:40 Overcoming Economic Challenges32:37 Reflections on Career Growth35:10 Connecting with Richardson Hardwoods The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/ You can connect with Kyle at:  www.richardsonhardwoods.com https://www.instagram.com/richardsonhardwoodsllc/

In this episode of the Woodpreneur podcast, host Jennifer Alger interviews Patrick Chovan from Omega Lumber. They discuss the history and growth of Omega Lumber, the challenges and opportunities in the lumber industry, and the importance of sustainable forestry practices. Patrick shares insights into the company's operations, including their focus on industrial-grade lumber and the impact of tariffs on the export market. The conversation also touches on the future of the industry and the role of smaller producers in filling gaps left by larger mills. Takeaways Omega Lumber is celebrating its 50th year in business.The company operates five facilities and manages 5,000-10,000 acres of timberland.Patrick Chovan emphasizes the importance of sustainable forestry practices.The export market is challenging due to tariffs and market unpredictability.Omega Lumber focuses on industrial-grade lumber and specialty products.Patrick Chovan grew up in the logging industry and took over the company 10 years ago.The lumber industry has seen massive consolidation, with a 75% reduction in production.Smaller producers may play a key role in the industry's future.Sustainable forestry is better for the environment than poor forest management.Personal relationships and integrity are crucial in the lumber business. Chapters 00:00 Introduction and Welcome01:00 History of Omega Lumber03:00 Operations and Facilities05:00 Sustainable Practices and Challenges08:00 Industry Trends and Future Outlook11:00 Personal Journey and Leadership The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/ You can connect with Patrick at: https://www.omegalumber.com/ https://www.instagram.com/omegalumber/ https://www.instagram.com/direct/t/106488327415632/

In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Alyssa Olson, a landscape architect and furniture designer, about the importance of urban, salvaged, and reclaimed wood.  They discuss the challenges of getting these materials specified in projects, the significance of building relationships within the architecture, engineering, and construction (AEC) community, and the role of sustainability in material choices.  Alyssa shares her journey in the field, the need for standards and specifications for reclaimed wood, and the importance of trust in sourcing materials.  The conversation highlights the future of urban wood and the collaborative efforts needed to promote its use in design and construction. Takeaways Urban wood is crucial for sustainability and local economies.Alyssa Olson has a background in architecture and landscape design.The status quo in material sourcing often hinders the use of reclaimed wood.A specification for reclaimed wood is currently lacking.Building relationships in the AEC community is essential for sourcing materials.Trust is a significant factor in using new or unfamiliar materials.Sustainability is increasingly important in material decisions.Standards and chain of custody are vital for urban wood utilization.Education about material sourcing can help overcome barriers.Collaboration is key to promoting urban salvaged wood. Chapters  00:00 Introduction to Urban Wood and Its Importance  03:02 Alyssa Olson's Journey and Expertise  05:42 Challenges in Specifying Urban Wood  08:27 Building Relationships in the AEC Community  11:14 The Importance of Trust in Material Sourcing  13:55 Sustainability and Regenerative Materials  16:33 The Role of Standards and Chain of Custody  19:16 Future of Urban Salvaged Wood  22:17 Conclusion and Future Collaborations The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/

In this episode, you'll meet Clay Miller, fifth-generation lumber professional and head of sales and purchasing at Aurora Timberland, the hardwood distribution brand of Alexandria Moulding. Clay shares how he went from stacking lumber in his family's mill to struggling through his first months in sales—then finding success by selling authentically and building long-term relationships. He opens up about the collapse of his family business after a fire, his path back into the industry, and what it takes to run a customer-obsessed distribution operation across time zones. Clay also breaks down the state of the hardwood industry with striking clarity. He explains why production has fallen from roughly 16 billion board feet at the height of COVID demand to under 4 billion today, and what must happen—promotion, education, and capacity-building—to bring the market back. You'll hear how a five-word Instagram DM led Aurora Timberland into the Vietnam market, why he answers every inquiry, and his practical advice for woodpreneurs: build relationships now, make the tough cold calls, and be ready when demand cycles back. Top 5 Key Topics: Clay's path: fifth-generation lumber legacy, early sales missteps, and learning to sell "as himself"The industry's contraction: from ~16B to <4B board feet and the rise of substitute productsVietnam expansion: how a social media DM became a sold-out walnut programSales lessons: persistence, cold-call wins, and positioning for the next market upcycleActionable advice for woodpreneurs: expand your footprint now; don't wait for demand to return Chapters  00:00 Introduction to Clay Miller and Aurora Timberland  03:03 Clay's Journey in the Lumber Industry  05:58 Understanding Aurora Timberland's Operations  08:49 The Importance of Family-Owned Businesses  11:51 The Role of the Hardwood Industry in Rural America  14:52 Challenges Facing the Hardwood Industry  17:57 The Importance of Education in Promoting Wood Products  21:07 Overcoming Challenges in the Wood Industry  23:35 The Power of Social Media in Business  29:05 Trends and Future of the Lumber Market  31:30 The Art of Cold Calling  35:21 Customer Service and Empathy in Business  36:58 Connecting on Social Media and Final Thoughts The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/ You can connect with Clay at: Instagram @AuroraTimberland LinkedIn: Clayton Miller

In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Anthony Saraceno, the operating partner at Real Antique Wood.  Anthony shares the journey of his family-owned business, which specializes in reclaimed wood products. He discusses the company's origins, the process of reclaiming and repurposing wood, and the importance of storytelling in their business.  Anthony also highlights the challenges and successes of running a small, tight-knit team and their plans for the future. Top 5 Takeaways: Family-Owned Business: Real Antique Wood is a family-operated business that has been thriving for 15 years, focusing on reclaimed wood products.Reclaimed Wood Process: The company sources wood from various structures, including barns and factories, and emphasizes the importance of preserving the history and provenance of each piece.Operational Challenges: Anthony discusses the challenges of kiln drying and the importance of streamlining processes to improve efficiency.Future Expansion: The company aims to expand its operations with additional storefronts while continuing to refine their processes.Industry Collaboration: The business emphasizes the value of collaboration with like-minded individuals and companies in the industry. Chapters: 00:00 Introduction to Real Antique Wood 02:10 The Family-Owned Business and Its Beginnings 05:45 Reclaimed Wood Process and Challenges 10:20 Equipment and Technology in Use 15:00 Marketing and Community Engagement 20:30 Overcoming Business Obstacles 25:15 Future Aspirations and Expansion Plans 30:00 The Importance of Provenance and Storytelling 35:40 Closing Remarks and Contact Information The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/ You can connect with Anthony at:  https://realantiquewood.com/ https://www.instagram.com/realantiquewoodmill/ https://www.facebook.com/RealAntiqueWood/

In this episode of the Woodpreneur Podcast, Jennifer Alger interviews Ken Breon from Lumber Capital Log Yard.  They discuss the journey of transforming a small family-run sawmill into a successful business, the dynamics of working as a family, the importance of technology and diversification in the lumber industry, and the impact of COVID-19 on their operations.  Ken shares insights on future growth strategies, the evolution of their YouTube channel, and offers valuable advice for aspiring entrepreneurs. Key Takeaways Family dynamics play a crucial role in business success, requiring clear communication and defined roles.Investing in modern technology has significantly improved operational efficiency and safety.Diversification of products helps offset costs and creates additional revenue streams beyond traditional lumber.COVID-19 presented both challenges and unexpected growth opportunities for the business.Building an authentic YouTube presence requires genuine knowledge and passion for your industry. Chapters  00:00 Introduction to Lumber Capital Log Yard 02:02 The Family Business Dynamics 05:32 Evolution of the Sawmill Business 12:20 Diversification and Revenue Streams 18:37 Investing in Technology and Equipment 24:27 Community and Support in the Industry 25:17 Family Legacy in the Lumber Business 28:06 Enhancing Safety and Efficiency with Technology 30:18 Future Growth and Value Addition Strategies 33:45 The Unexpected Journey of a YouTube Channel 44:53 Passion as the Driving Force in Business The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/ You can connect with Ken at: https://www.lumbercapital.com/ https://www.facebook.com/IronwoodAcresTimberHarvest/ https://www.instagram.com/lumbercapitallogyard/ https://www.youtube.com/channel/UC3LT-e7q8bRr4bf2OUrglDw

In this episode of the Woodpreneur Podcast, Jennifer Alger interviews Julie Stelman, co-founder of AncesTREE, discussing her journey from a background in forestry and education to creating an innovative inventory management system for the wood industry.  They explore the challenges faced in building AncesTREE, the importance of understanding customer needs, and the revolutionary marketplace that allows multiple sawmills to sell their products efficiently.  Julie shares insights on overcoming personal and professional obstacles, the significance of the name AncesTREE, and offers advice for sawmill companies hesitant to adopt new technologies. Takeaways Julie transitioned from wildlife technician to co-founding AncesTREEAncesTREE simplifies inventory management for sawmillsUnderstanding customer needs was crucial in system developmentThe marketplace allows multiple vendors to sell wood efficientlyEmbracing technology can transform sawmill operations Chapters  00:00 Introduction to Julie Stelman and Her Journey  02:57 From Chaos to Opportunity: The Birth of AncesTREE  05:59 Building the Inventory Management System  08:51 Understanding Customer Needs and System Automation  11:52 The Story Behind the Name: AncesTREE  14:41 Overcoming Challenges in Building AncesTREE  17:59 The Marketplace: Revolutionizing Wood Sales  20:36 Advice for Sawmill Companies: Embracing Change The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/ You can connect with Julie at: AncesTREE.io Julie@ancestree.org https://www.linkedin.com/in/julie-stelman-b99740162/

In this episode of the Woodpreneur Podcast, Jennifer Alger and Steve Larosiliere discuss the transition of hosting duties, new ventures in the wood industry, and collaborative efforts to build a sustainable lumber ecosystem in Northern California. They explore the challenges and solutions in creating a cooperative network that benefits both sawyers and designers, emphasizing the importance of collaboration over competition. The conversation highlights the potential for a regional lumber brand and the excitement surrounding their new project. Takeaways The collaboration aims to create a regional lumber ecosystem in Northern California.They are leveraging technology to build a community of buyers and sellers.The project is supported by grant funds from the Watershed Research and Training Center.The focus is on creating a sustainable network for urban lumber.The initiative promotes collaboration over competition among small businesses. Chapters 00:00 Introduction and Transition of Podcast Hosting 02:34 Collaboration and New Ventures in Urban Wood 05:26 Building a Regional Lumber Ecosystem 10:53 Challenges and Solutions in the Lumber Industry 17:54 Vision for a Sustainable Future The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/

In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Zachary Wicks of Wood by Wicks to explore his journey from salvaging cedar trees to becoming a full-time wood entrepreneur. Discover how Zachary transitioned from remodeling homes to owning his own sawmill, and learn about his unique approach to sustainable forestry and custom milling. Zachary shares insights into the challenges and rewards of the wood industry, emphasizing the importance of selective harvesting and the value of trees. Tune in for an inspiring conversation about passion, perseverance, and the future of sustainable wood practices. Key Takeaways: Zachary Wicks transitioned from remodeling homes to full-time wood entrepreneurship, driven by his passion for milling and sustainable forestry.He emphasizes the importance of selective harvesting, focusing on trees that are at the end of their life cycle or are degraded, to ensure sustainable practices.Zachary's business model involves custom milling and selling dry wood, with a focus on maintaining low overhead costs and maximizing the use of each tree.He highlights the challenges of the wood industry, including the need for proper equipment and the impact of external factors like weather on wood drying processes.Zachary advocates for replanting trees and educating others about sustainable forestry to ensure the long-term health of forests and the wood industry. Chapters: 00:00 Introduction to Zach Wicks and Wick Woods 03:00 From Remodeling to Woodworking 06:00 The Decision to Buy a Sawmill  09:00 Sustainable Forestry and Selective Harvesting  12:00 Custom Milling and Business Model  15:00 Challenges in the Wood Industry  18:00 Advocacy for Replanting and Future Vision  21:00 Personal Insights and Family Balance  The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/ You can connect with Zachary at: https://www.instagram.com/woodbywicks/ https://www.facebook.com/woodbywicks/?ref=_xav_ig_profile_page_web#

In this episode of the Woodpreneur Podcast, we delve into the inspiring work of The Watershed Research and Training Center, a beacon of community development and environmental stewardship. Discover how this organization empowers local communities through innovative training programs and sustainable practices. From restoring natural habitats to fostering economic resilience, The Watershed Research and Training Center is at the forefront of creating a harmonious balance between people and nature. Join us as we explore their impactful initiatives and the stories of transformation that are shaping a sustainable future, featuring insights from Clarke Stevenson. Key Takeaways: The Watershed Research and Training Center plays a crucial role in balancing community needs with environmental conservationInnovative training programs are central to empowering local communitiesSustainable practices are essential for long-term ecological and economic resilienceCollaboration and community involvement are key to successful environmental stewardship Chapters: 00:00 Introduction to The Watershed Research and Training Center  02:15 Community Development Initiatives  07:30 Environmental Stewardship Programs  12:45 Success Stories  18:00 Future Goals and Challenges - Understand the center's future plans and the challenges they face The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/ You can connect with Clarke at: https://www.linkedin.com/in/clarke-stevenson-13046854/

In this episode, host Jennifer Alger explores urban wood utilization with Rick Siewert from Wood From the Hood. Rick shares how his business started from a simple dare and grew into a successful enterprise focused on sustainability and innovation in woodworking. The conversation covers industry challenges, the importance of standards and certification, networking within the urban wood community, and exciting future developments in the field. Key Takeaways: Urban wood utilization offers significant environmental benefits by repurposing trees that would otherwise become wasteBuilding standards and certification systems are essential for establishing credibility in emerging industriesCollaboration and networking are crucial for overcoming challenges in niche marketsSustainable business models can emerge from unconventional beginnings and creative problem-solvingThe urban wood industry has promising growth potential with exciting developments on the horizon Chapters:  00:00 Introduction to Urban Wood Utilization  02:15 The Birth of Wood From the Hood  08:45 Challenges in the Urban Wood Industry  15:30 The Importance of Standards and Certification  22:10 Networking and Collaboration  30:00 Future of Urban Wood The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/ You can connect with Rick at: https://woodfromthehood.com/ https://www.instagram.com/woodfromthehoodmpls/ https://www.facebook.com/WoodFromtheHood/

In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Caleb and Kelly Geer of Urban Tree Merchants about their journey in the urban wood industry. They discuss their passion for utilizing local trees, the challenges of running a woodworking business, and the importance of community partnerships. The conversation highlights innovative projects, marketing strategies, and the significance of sustainability in woodworking. The Geers share insights on their experiences, the value of collaboration, and their vision for the future of urban wood utilization. Top 5 Takeaways Urban Tree Merchants started from a passion for recycling woodThe importance of community partnerships in utilizing local resourcesInnovative projects can showcase the value of urban woodMarketing strategies rely heavily on word of mouth and presenceSustainability is a key focus in the woodworking industry Chapters  00:00 Introduction to Urban Tree Merchants  01:36 The Journey of Urban Tree Merchants  04:25 Daily Operations and Partnerships  07:38 Collaboration with the City of Arlington  10:05 Exciting Projects and Innovations  12:50 Documenting the Process  17:10 Challenges and Growth in Business  18:49 Overcoming Business Challenges  21:30 Passion for Urban Wood  23:28 Marketing Strategies for Small Businesses  24:44 Unique Selling Points of Local Wood  27:51 Leveraging Internships and Partnerships  30:30 Navigating Growth and Raw Material Supply  37:09 Collaborative Approaches to Large Projects The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/ You can connect with Caleb and Kelly: https://urbantreemerchants.com/about-us/ https://www.instagram.com/UrbanTreeMerchants https://www.facebook.com/urbantreemerchants/