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The Woodpreneur Podcast
The Woodpreneur Podcast
Author: Acres of Timber
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© 2020 Hustle for Good Network
Description
We cover the business and marketing side of the woodworking, sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast.
Each week, we interview business owners, large-scale companies, entrepreneurs, makers, and designers while also offering marketing and business advice that will help you grow your business and increase your profits. Tune in every week!
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484 Episodes
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The path to becoming a master woodworker doesn't always start in a workshop. Sometimes it begins on a mountain bike trail during the off-season.
In this episode of the Woodpreneur Podcast, host Jennifer Alger welcomes Simon Silver of Simon Silver Designs to explore his remarkable journey from mountain bike athlete to accomplished woodworker and sawmill operator. Simon shares how he discovered woodworking as a hobby during the off-season and how a pivotal class with a skilled mentor accelerated his learning and instilled a detail-oriented mindset that defines his work today.
You'll hear about Simon's commitment to creating timeless furniture pieces from urban wood, storm trees, and reclaimed materials, and his sawmill business that sources local redwood logs to provide unique lumber for custom projects. Simon discusses the balance between commissioned work and personal creative projects, the evolution of his business from small pieces to large-scale installations, and the increasing complexity and reward of challenging custom woodworking.
This conversation dives into the realities of running a custom woodworking business, including the challenges of job site work, the importance of educating clients about wood movement and natural material characteristics, and the critical skill of learning to say no to projects that don't align with your vision or values. Simon also reflects on maintaining passion for the craft when business demands threaten to overshadow creative fulfillment, and his plans to create personal pieces that reignite his love for woodworking.
Whether you're a woodworker navigating the transition from hobby to business, interested in sustainable wood sourcing and urban lumber, or looking for insights on balancing commercial success with creative satisfaction, this episode offers honest wisdom from someone who's built a thriving woodworking business while staying true to his craft.
Tune in to discover how perseverance, attention to detail, and a willingness to learn can transform a passion into a sustainable livelihood, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from makers and craftspeople.
Chapters:
00:00 Introduction to Simon Silver
01:00 Simon's Journey from Mountain Biking to Woodworking
03:58 The Importance of Mentorship in Woodworking
08:31 Exploring Custom Projects and Personal Interests
10:05 Proud Achievements in Custom Furniture
12:10 Challenges of Working with Wood
16:01 The Sawmill Business and Sourcing Logs
20:53 Urban Wood and Sustainability
24:29 Navigating Challenges in Custom Work
29:52 Maintaining Passion in Woodworking
34:14 How to Reach Simon Silver for Projects
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/sawmillsnearme/
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Simon at:
www.simonsilverdesigns.com
https://www.instagram.com/simonsilverdesigns
https://www.facebook.com/simonsilverdesigns/
What does it take to bridge the gap between engineering precision and the living art of forestry? Vadim Kovalev, Wood World Industry Ambassador and founder of Koval Digital, shares how he traded blueprints for bark and became one of the forestry industry's most passionate storytellers.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Vadim to explore his unconventional journey from engineering to the heart of the wood industry. Vadim pulls back the curtain on the myths plaguing modern forestry, revealing why sustainable practices aren't just good ethics but smart business. He discusses how international markets are reshaping the industry landscape and why connecting with the public through authentic media and storytelling has become more critical than ever for woodworkers and forest professionals alike.
From debunking misconceptions about sustainable forestry to sharing how his personal faith guides his approach to craftsmanship and environmental stewardship, Vadim offers a refreshing perspective on building a purpose-driven business in the wood industry. Whether you're a seasoned woodworker, aspiring entrepreneur, or simply curious about the intersection of sustainability and commerce, this conversation delivers practical insights wrapped in compelling stories.
Key Topics: Woodworking entrepreneurship, sustainable forestry practices, craftsmanship, business growth in the wood industry, storytelling for artisans, international timber markets, myth-busting forestry misconceptions, building community through media.
Chapters:
00:02 Introduction and Vadim's Background
01:18 Sustainable Practices and Myth-Busting
03:03 Storytelling and Media Connection
08:56 International Markets and Personal Faith
17:06 Public Perception and Industry Trends
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/sawmillsnearme/
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Vadim at:
https://www.linkedin.com/in/kovalevvadim/
https://www.youtube.com/@woodworldwithvadim
https://kovaldigital.com/
Educating the next generation about forestry and sustainable wood practices is essential for the future of the industry, but misconceptions about trees and forest management continue to create barriers.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Allison DeFord, Executive Director of the North American Forest Foundation, to explore the foundation's mission to educate young people about responsible forestry and dispel common myths surrounding the industry. Allison shares her personal journey into forestry after years of involvement through her husband's career and how that experience shaped her passion for forest education and advocacy.
You'll hear about the foundation's innovative educational programs, including K-5 teacher kits that help students understand the importance of trees and sustainable forest management, and an upcoming app designed to engage junior high students in forestry education. Allison discusses the ambitious goal of reaching one million students by 2030 through various educational initiatives, the critical role of community engagement in connecting students with forestry careers, and the diverse pathways into the industry beyond traditional degrees.
This conversation explores important topics like biophilic design and the health benefits of wood, the need for a fundamental shift in how society perceives forestry and wood products, and the opportunities available for young people considering careers in the forest industry. Allison also encourages industry professionals to open their doors for field trips and educational experiences that can inspire the next generation of foresters, loggers, and wood industry leaders.
Whether you're involved in forestry, interested in education and youth engagement, or passionate about promoting sustainable practices and the truth about responsible forest management, this episode offers valuable insights on how the industry can invest in its future by investing in education.
Tune in to discover how the North American Forest Foundation is changing perceptions and building a pipeline of informed, engaged young people who understand the value of forests and the wood industry, and don't forget to follow the Woodpreneur Podcast for more conversations about the future of forestry and wood.
Chapters:
00:00 Introduction to the North American Forest Foundation
05:07 Educating the Next Generation
10:31 Dispelling Myths About Forestry
21:29 The Importance of Real Wood
25:56 Engaging Students with Interactive Learning
31:36 Call to Action for Support
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/sawmillsnearme/
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Allison at:
https://northamericanforestfoundation.org/
adeford@northamericanforestfoundation.org
https://www.linkedin.com/in/allisondeford/
The new year is the perfect time to reflect on what's working in your business and what needs to change if you want to see better results.
In this episode of the Woodpreneur Podcast, host Jennifer Alger shares her approach to planning for 2026, focusing on personal growth and implementing strategic changes that lead to real business transformation. Drawing from her experience with Alger Coaching and running her own wood business, Jennifer reveals six key strategies that have helped her business thrive and can do the same for yours.
You'll hear practical advice on leveraging social media for visibility and relationship building, the essential role of networking in creating business opportunities, and why telling the backstory of your products adds value and creates deeper connections with customers. Jennifer discusses the importance of establishing a chain of custody to build trust and differentiate your business, effective inventory management techniques that can significantly improve profitability, and how coaching and mentorship can accelerate your growth by helping you avoid common pitfalls.
This conversation emphasizes the power of setting measurable goals for the first quarter to create momentum and the importance of small, consistent actions that lead to significant changes over time. Jennifer encourages listeners to focus on building systems that support sustainable business growth rather than chasing quick fixes or overnight success.
Whether you're looking to grow your wood business, improve your operations, or finally implement the changes you've been putting off, this episode offers a practical roadmap for starting the year with clarity and purpose. Jennifer's straightforward approach and real-world experience make these strategies accessible and actionable for woodworkers, sawmill operators, and lumber dealers at any stage of business.
Tune in to discover how to set yourself up for the best year ever, and don't forget to follow the Woodpreneur Podcast for more actionable advice on building a successful wood business.
Chapters:
00:00 New Year, New Goals
02:53 Harnessing the Power of Social Media
06:09 The Importance of Networking
09:04 Crafting a Compelling Backstory
11:51 Establishing Chain of Custody
14:44 Mastering Inventory Management
17:44 The Value of Coaching and Mentorship
20:44 Setting Up for Success in Q1
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
Standardization in the hardwood industry isn't just about measurements and grades. It's the foundation that enables fair trade, quality control, and growth across the entire wood supply chain.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Dallin Brooks, Executive Director of the National Hardwood Lumber Association (NHLA), to explore the history, role, and future of this essential industry organization. Dallin shares how the NHLA was founded to create standards that ensure quality and uniformity in wood products, and why those standards remain crucial for advocacy, quality control, and the success of hardwood businesses today.
You'll hear about the significant challenges and opportunities facing the hardwood industry, including the impact of tariffs on domestic producers, the rise of urban wood as a mainstream complement to rural wood sourcing, and how thermal modification is expanding the outdoor applications of hardwoods. Dallin discusses the benefits of NHLA membership, from access to industry resources and education to networking opportunities and quality assurance programs.
This conversation dives into the critical need for legislation that supports wood use and promotes sustainability, the importance of education and storytelling in advocating for the wood industry, and how telling the wood story can drive economic growth while highlighting environmental benefits. Whether you're a hardwood producer, lumber dealer, woodworker, or anyone involved in the supply chain, Dallin offers valuable insights on navigating industry challenges and positioning yourself for success.
Tune in to discover how the NHLA is supporting the hardwood industry through standards, advocacy, and education, and learn how you can leverage these resources to grow your business. Don't forget to follow the Woodpreneur Podcast for more conversations about the future of the wood industry.
Chapters:
00:02 Introduction and Guest Introduction
04:51 History and Role of NHLA
09:42 Standardization in the Hardwood Industry
16:29 Challenges and Opportunities
22:56 Urban Wood and Thermal Modification
30:09 Legislation and Advocacy
36:31 Conclusion
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Dallin at:
https://www.linkedin.com/in/dallinbrooks/
https://www.linkedin.com/company/1490362/
https://www.nhla.com/
https://www.instagram.com/nhla_official/
https://www.facebook.com/NHLAOfficial
Wood modification technology is changing the game for woodworkers, builders, and manufacturers who need materials that are more stable, durable, and environmentally friendly than traditional lumber.
In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Robert Lennon from ThermalWood Canada to explore the innovative world of thermal modification. Robert shares his unique journey from spending 33 years in the mining industry to becoming a leader in the wood business, focusing on a process that transforms wood at a molecular level to enhance its properties and performance.
You'll hear how thermal modification makes wood more stable, aesthetically pleasing, and environmentally sustainable, while also improving its resistance to moisture, decay, and dimensional changes. Robert explains the diverse applications of thermally modified wood, from guitar necks and musical instruments to outdoor furniture and architectural projects, and discusses the expanding market opportunities for this technology.
This conversation dives into customer engagement strategies, the importance of education in helping clients understand the value of thermally modified wood, and why establishing industry standards is crucial for continued growth. Robert also addresses the pricing considerations (thermal modification can double the price of wood), the environmental benefits including carbon storage, and what the future holds for this sustainable wood technology.
Whether you're a woodworker looking for more stable materials, interested in sustainable wood products and environmental benefits, or curious about emerging technologies in the wood industry, this episode offers valuable insights into how thermal modification is revolutionizing what's possible with wood.
Tune in to discover how this innovative process is creating new opportunities for the wood industry and opening up markets that were previously difficult to serve, and don't forget to follow the Woodpreneur Podcast for more conversations about innovation and sustainability in woodworking.
Chapters:
00:00 Introduction to ThermalWood Canada
02:45 The Process of Thermal Modification
05:42 Applications and Benefits of Thermally Modified Wood
08:42 Market Opportunities and Challenges
11:44 Customer Engagement and Marketing Strategies
14:50 The Future of Thermal Modification and Standards
17:33 Conclusion and Final Thoughts
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Robert at:
https://thermalwoodcanada.com/
https://www.instagram.com/tmwoodcanada/
https://www.facebook.com/ThermalWoodCanada
https://www.linkedin.com/company/thermalwoodcanada/
https://www.youtube.com/channel/UCevIorvyoyi91SFyPb5XCrw
Urban trees don't have to become waste. With the right approach, they can be transformed into sustainable, high-quality wood products that reduce carbon footprints and strengthen local communities.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Paul Hickman, founder of Urban Ashes, to explore the critical importance of urban wood utilization. Paul shares his fascinating journey from the scenic arts industry to creating sustainable products from urban wood, with a particular focus on ash trees affected by the devastating Emerald Ash Borer. His work demonstrates how trees that would otherwise end up in landfills can become valuable resources for woodworkers, builders, and communities.
You'll hear about the Urban Wood Project and its impact on local communities, Paul's transition from manufacturing wood products to consulting and education, and why urban wood utilization is essential for reducing carbon footprints. Paul emphasizes the need for increased education and awareness about urban wood, the importance of establishing industry standards, and the valuable role organizations like the Climate Smart Wood Group play in promoting sustainable practices.
This conversation dives into both the challenges and opportunities facing the urban wood movement, from building market demand to creating infrastructure that supports salvage and milling operations. Whether you're a woodworker looking for sustainable materials, interested in urban forestry and environmental impact, or curious about how communities can turn a tree crisis into economic opportunity, this episode offers compelling insights and actionable ideas.
Tune in to discover how urban wood utilization is revolutionizing sustainability in the wood industry and creating new possibilities for local economies, and don't forget to follow the Woodpreneur Podcast for more conversations about innovation and sustainability in woodworking and forestry.
Chapters:
00:00 Introduction to Urban Wood Utilization
02:52 Paul Hickman's Journey into Urban Wood
06:01 The Evolution of Urban Ashes
09:03 Urban Wood Project and Community Impact
12:01 Transitioning from Manufacturing to Consulting
14:54 Urban Wood Utilization and Carbon Footprint
17:50 Challenges and Opportunities in Urban Wood
21:06 Education and Standards in Urban Wood
23:52 Future of Urban Wood and Climate Smart Wood Group
26:55 Conclusion and Call to Action
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/sawmillsnearme/
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Paul at:
https://www.urbanashes.com/
https://www.instagram.com/urbanashes/
https://www.linkedin.com/in/paulmhickman
Small-scale wood producers across California are facing a challenge: how do you compete in a market dominated by larger operations while showcasing the unique value of locally sourced, sustainable wood?
In this episode of the Woodpreneur Podcast, host Jennifer Alger reconnects with Steve Larosiliere, founder of the Woodpreneur community, to discuss key insights and developments from the Forest Products Week conference. Steve shares his journey and the exciting collaborative efforts taking shape in the wood industry, with a special focus on the California Wood Supply Group, an initiative aimed at unifying small-scale wood producers under a common brand and vision.
You'll hear about the specific challenges small producers face in marketing and sales, and why storytelling has become a crucial tool for communicating the value and sustainability of wood products. Steve and Jennifer explore how collaboration can drive economic development in the wood industry, the importance of creating a unified brand that elevates all participants, and the strategies that can help small-scale operations thrive in a competitive marketplace.
This conversation dives into the power of community in building a stronger wood industry, the role of sustainability as both a practice and a marketing message, and how the California Wood Supply Group is working to create new opportunities for sawyers, lumber dealers, and woodworkers across the state. Whether you're a small-scale producer looking for support and resources, interested in sustainable forestry and wood sourcing, or curious about innovative approaches to marketing and collaboration in the wood industry, this episode offers valuable insights and inspiration.
Tune in to discover how unity, storytelling, and community are shaping the future of wood production in California and beyond, and don't forget to follow the Woodpreneur Podcast for more conversations about building a thriving and sustainable wood industry.
Chapters:
00:02 Introduction to the Woodpreneur Podcast
01:32 Steve Larosiliere's Journey
03:25 California Wood Supply Group
05:24 Challenges and Opportunities
08:25 The Importance of Storytelling
12:18 Future of the Wood Industry
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/farwestforest/
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
Frustration with an industry can be the spark that leads to building something better, especially when it's rooted in community, sustainability, and the stories behind every piece of wood.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Dave Puncochar, founder of Good Wood Nashville, to explore his remarkable journey from pharmaceutical sales rep to urban wood producer. Dave shares the challenges and triumphs of launching his lumber business, driven by a desire to showcase the beauty and value of reclaimed and locally sourced wood that might otherwise go to waste.
You'll hear about Good Wood Nashville's dual focus on both new and reclaimed lumber, their strong community connections that support local projects, and initiatives like Nashville Strong that helped the community during COVID-19. Dave discusses how his background in sales and teaching has shaped his business approach, the importance of building a strong online presence and customer relationships, and the hard lessons learned about hiring, firing, and growing a team.
This conversation dives into the entrepreneurial realities of turning a hobby into a full-time operation, the power of storytelling in marketing your wood products, and why collecting customer data is essential for long-term success. Dave also opens up about the significant role his family plays in both his business and community involvement, and how the Roots to Table custom woodworking initiative creates unique connections between craftspeople and customers.
Whether you're considering starting your own lumber business, interested in urban wood salvage and sustainability, or looking for inspiration on building a business with community at its core, this episode offers honest insights and practical wisdom from someone who's learned by doing.
Tune in to discover how passion, persistence, and a commitment to quality can transform frustration into a thriving wood business, and don't forget to follow the Woodpreneur Podcast for more stories from makers and entrepreneurs who are building something meaningful.
Chapters:
00:00 Introduction to Good Wood Nashville
02:01 Dave's Journey into the Lumber Business
03:58 The Birth of Good Wood Nashville
05:59 Sourcing and Sustainability in Lumber
07:55 Roots to Table: A Unique Custom Woodworking Initiative
09:59 Growth and Expansion of Good Wood Nashville
11:46 The Evolution of Operations at Good Wood
13:58 Building a Business: From Hobby to Full-Time
14:26 Building a Community Through Craftsmanship
16:49 Resilience in the Face of Adversity
21:53 Navigating the Challenges of Hiring
26:35 Marketing Strategies for Growth
30:50 The Importance of Customer Relationships
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Dave at:
https://www.goodwoodnashville.com/
https://www.ewcarpenter.com/
https://www.instagram.com/goodwoodnashville/
https://www.facebook.com/GoodWoodNashville/
https://www.linkedin.com/in/dave-puncochar-29117612/
What if you could track every piece of wood in your inventory from the moment it's cut to the day it's sold, all with a simple scan?
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Andrew Bragg to explore how QR code technology is revolutionizing inventory management in the wood industry. Andrew shares insights on AncesTREE™, an innovative system that allows woodworkers, sawmills, and lumber dealers to track the complete history and details of their wood products (from tree to marketplace) transforming how businesses manage inventory, engage customers, and boost sales.
You'll hear about the powerful benefits of real-time data access for better decision-making, how tracking the story behind each piece of wood creates meaningful customer engagement, and why efficient inventory systems can save time while increasing profitability. Andrew explains practical solutions like batch QR codes that simplify the tagging process, marketplace integration that boosts product visibility, and custom features designed to meet the unique needs of wood businesses of all sizes.
This conversation dives into the technical and business advantages of modern inventory management, including how proper onboarding sets businesses up for success and why continuous improvement is essential for long-term optimization. Whether you're struggling with disorganized inventory, looking to enhance your customer experience, or want to showcase the unique story behind your wood products, this episode offers actionable insights on leveraging technology to transform your operation.
Tune in to discover how QR codes and smart inventory systems can streamline your business from tree to sale, and don't forget to follow the Woodpreneur Podcast for more innovative conversations from the wood industry.
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Andrew at:
https://www.linkedin.com/in/andrew-bragg-762658339/
https://ancestree.org/
Running a sawmill efficiently isn't just about having the right equipment. It's about optimizing every aspect of your operation, from layout to blade selection to seasonal maintenance.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Justin McMinds from Wood-Mizer Industrial to explore the ins and outs of sawmill optimization. Justin shares his unique journey from operating his own sawmill business, WoodMinds, to working with Wood-Mizer in Blades and Industrial Equipment Sales, bringing a wealth of hands-on experience to help sawmill operators maximize efficiency and profitability.
You'll hear practical insights on creating efficient sawmill layouts that improve workflow, the game-changing benefits of advanced blades like bi-metal and carbide for cost savings, and essential strategies for winterizing equipment to maintain peak performance. Justin also dives into exciting topics like urban wood salvage and the unique opportunities it presents, optimizing quarter sawing techniques, and how multi-rip machines can drastically reduce labor costs and cutting time.
This conversation goes beyond technical advice to explore the creative problem-solving required in the sawmill industry, the importance of personal connections in building business opportunities, and why sharing knowledge strengthens the entire woodworking community. Justin even shares how his ADHD has become a strength in tackling complex challenges and finding innovative solutions.
Whether you're a sawmill operator looking to improve efficiency, considering equipment upgrades, or interested in urban wood salvage and sustainable milling practices, this episode is packed with actionable advice and industry insights that can transform your operation.
Tune in to learn how to optimize your sawmill for maximum productivity and profitability and don't forget to follow the Woodpreneur Podcast for more expert conversations from the wood industry.
Chapters:
00:00:04 Introduction to the Episode
00:02:09 Justin McMinds' Background
00:03:33 Transition to Wood-Mizer
00:04:30 Optimizing Sawmill Operations
00:08:47 Efficiency Tips and Tricks
00:12:55 Advanced Blades and Cost Savings
00:18:42 Multi-Rip Machines and Labor Costs
00:23:46 Winterizing Equipment
00:26:46 Exciting Projects and Challenges
00:30:53 Creative Problem-Solving in Business
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Justin at:
https://www.linkedin.com/in/justin-mcminds-567265222/
Building a cabin from real wood isn't just about construction—it's about craftsmanship, storytelling, and creating spaces that connect people to nature.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Paul Shandel of Mendo Cabins to explore the art and business of building custom redwood cabins. Paul shares what sets Mendo Cabins apart, from their commitment to using locally sourced redwood to their unique business model that offers everything from fully built custom cabins to DIY cabin kits for the hands-on builder.
You'll hear about the surprising realities of insulation in small wood structures, why storytelling has become a powerful marketing tool for connecting with customers, and how using authentic local materials adds both value and character to every project. Paul also discusses exciting new ventures, including expanding into sauna production, and the importance of organization and inventory management in scaling a woodworking business.
This conversation dives into the evolving landscape of the wood industry, where quality craftsmanship and sustainability are more important than ever. Whether you're interested in custom building, sustainable materials, cabin construction, or growing a woodworking business with authenticity and purpose, this episode offers valuable insights on innovation, marketing, and the power of building with real wood from foundation to roof.
Tune in to discover how one company is redefining what it means to build cabins with intention—and don't forget to follow the Woodpreneur Podcast for more stories from makers and entrepreneurs who are shaping the future of the wood industry.
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Paul at:
https://www.facebook.com/paul.shandel.2025
https://www.instagram.com/mendocabins/
https://mendocabins.com/
Running a business isn't always smooth sailing, and sometimes the toughest challenges come from within your own team.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Bryan Alger, Business Consultant and Leadership Trainer, for a candid conversation about the struggles many business owners face but rarely talk about openly. Together, they dive into the difficult world of staffing issues, employee conflicts, and the critical importance of hiring people who are not just talented, but truly aligned with your company's vision and values.
Jennifer and Bryan explore the realities of navigating team dynamics, including moments of self-doubt and the frustration that comes with trying to build a cohesive team. You'll hear honest reflections on what happens when great individual contributors don't work well together, and why finding people who are motivated, hungry, and believe in what you're building makes all the difference.
This conversation goes beyond typical business advice to address the emotional toll of leadership and the reality that comparing yourself to other seemingly successful businesses can leave you feeling inadequate. Whether you're a business owner struggling with team challenges, considering your first hire, or trying to navigate employee conflicts, this episode offers validation, insight, and practical wisdom on building a team that works.
Tune in for an honest conversation about the messy, human side of entrepreneurship and don't forget to follow the Woodpreneur Podcast for more real talk from makers and business owners who are figuring it out as they go.
Chapters:
00:00 Facing Business Challenges
00:44 The Importance of Leadership
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Bryan at:
https://www.linkedin.com/in/bryan-alger-96135947/
When a Forest Service background meets a passion for salvaging urban trees, you get furniture that tells a story and a business built on sustainability, craftsmanship, and community.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Christy Covington, founder of Tree to Table PDX, to explore her inspiring journey from conservation work to entrepreneurship. Christy shares how she transformed salvaged urban wood into heirloom-quality furniture, launched her woodworking business from her backyard, and turned the challenges of the COVID-19 pandemic into unexpected opportunities for growth.
You'll hear about the innovative projects that put Tree to Table on the map—including the world's largest charcuterie board—and learn how collaboration with local businesses and mentoring young woodworkers became central to Christy's mission.
This conversation dives deep into sustainable woodworking practices, the art of custom craftsmanship, and what it takes to build a business that honors both the environment and the community.
Whether you're a woodworker, an aspiring entrepreneur, or someone who values sustainability and quality craftsmanship, this episode is packed with insights on business growth, creative problem-solving, and the power of giving new life to urban wood that would otherwise go to waste.
Tune in to discover how passion, purpose, and a commitment to heirloom-quality work can shape a thriving woodworking business and don't forget to follow the Woodpreneur Podcast for more stories from makers and entrepreneurs who are building something meaningful.
Chapters:
00:00 Introduction to Tree to Table PDX
05:09 Christy's Journey: From Forest Service to Woodworking
09:52 The Birth of Tree to Table: A New Business Venture
14:53 Creating Unique Wood Products and Community Engagement
20:05 The World's Largest Charcuterie Board Event
24:45 Future Aspirations and Community Collaboration
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: https://substack.com/@woodpreneurnetwork
You can connect with Christy at:
https://treetotablepdx.com/
https://www.instagram.com/treetotablepdx
In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Trevor Thayer from Worldwide Burl, a former contractor who transitioned into the world of woodworking, specifically focusing on burls.
Trevor shares his journey from contracting to woodworking during the pandemic, the challenges he faced in sourcing and milling wood, and the innovative techniques he employs in his business. He discusses the importance of social media in building his brand, the obstacles of hiring in the industry, and the significance of woodworking education for the younger generation.
The conversation highlights the personal touch in customer service and his future aspirations for the woodworking community.
Takeaways
Trevor transitioned from contracting to woodworking during the pandemic.He started sourcing and milling burls to create unique wood products.Social media, especially Instagram, plays a crucial role in his business.Trevor emphasizes the importance of customer service and personal interaction.He faces challenges with hiring motivated workers in the industry.Woodworking education is vital for inspiring the next generation.Trevor's innovative drying techniques improve wood quality.He ships internationally, facing challenges with customs in certain countries.The woodworking community values honesty and collaboration.Trevor's passion for woodworking is evident in his excitement for each new piece.
Chapters
00:00 From Contractor to Woodworker: A Journey of Passion
03:03 The Art of Sourcing and Milling Burls
05:48 Innovative Techniques in Wood Drying
08:52 Building a Brand: The Power of Social Media
11:51 Navigating Challenges in the Woodworking Industry
14:47 The Importance of Woodworking Education
17:43 Overcoming Obstacles in Business Growth
20:52 Connecting with Customers: The Personal Touch
23:48 Future Aspirations and Industry Insights
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: podcast.woodpreneur.com/
You can connect with Trevor at:
https://www.worldwideburl.com/
https://www.instagram.com/worldwide_burl/
In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Colin Davis of Tahoe Slab Furniture, an innovative woodworking business focused on salvaging waste wood to create beautiful products.
Colin shares his journey from a background in physics and engineering to the world of woodworking, emphasizing sustainability and energy efficiency challenges. The conversation explores the importance of networking, building customer relationships, and the unique challenges faced in the wood industry.
Colin also discusses his experiences in Europe, marketing strategies, and lessons learned from failures along the way, highlighting the excitement and challenges of entrepreneurial ventures in woodworking.
Takeaways
Colin's journey into woodworking began with a desire to solve real-world problems.Tahoe Slab Furniture focuses on salvaging waste wood to create useful products.Sustainability is a core value, but energy efficiency remains a challenge.Milling equipment choices significantly impact business efficiency.Networking within the wood community is essential for growth.Building relationships with customers is key to success.Marketing through local Facebook groups can reach a wide audience.Specialization in services can lead to better business outcomes.Understanding customer needs is crucial for effective sales.Exciting projects often come with significant challenges.
Chapters
00:00 Introduction to Tahoe Slab Furniture and Its Mission
02:59 Colin's Journey into the Wood Industry
05:57 Milling Equipment and Techniques
09:01 Exploring Wood Trade in Europe
12:01 Sustainability and Shipping Challenges
14:57 Industry Challenges and Specialization
17:55 Networking in the Wood Industry
22:15 The Competitive Landscape of Wood Business
23:29 Learning from Failures in Business
25:34 Educating Customers on Wood Industry Values
28:27 Understanding Customer Priorities
29:30 Building Trust and Relationships with Clients
31:55 Exciting Projects and Challenges in Woodworking
36:04 Marketing Strategies for Wood Businesses
39:54 Connecting with Tahoe Slab Furniture
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: podcast.woodpreneur.com/
You can connect with Colin at:
https://www.instagram.com/tahoeslab/
https://tahoeslab.com/
In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Kyle Jeske, the sales and purchasing manager of Richardson Hardwoods.
They discuss Kyle's journey into the lumber industry, the unique business model of Richardson Hardwoods, and the challenges and opportunities facing the lumber sector today.
Kyle shares insights on the importance of sustainability, the legacy of Richardson Industries, and the need for new talent in the industry.
The conversation also touches on networking, industry conferences, and the economic challenges that impact sales.
Kyle emphasizes the value of education in promoting sustainable forestry practices and the importance of building relationships in the business.
Takeaways
Kyle Jeske is a sales and purchasing manager at Richardson Hardwoods LLC.He has a background in business and marketing education.Kyle lived in Spain for several years, teaching English before entering the lumber industry.His Spanish skills may help in future market expansions.Richardson Hardwoods has a unique three-pronged business model.The company partners with a sawmill in Kentucky for kiln-dried inventory.Kyle aims to help smaller sawmills expand their market reach.The lumber industry faces challenges due to an aging workforce.Sustainability in forestry is crucial for the future of the industry.Building relationships and trust is essential in the lumber business.
Chapters
00:00 Introduction to Richardson Hardwoods02:52 Kyle's Journey into the Lumber Industry05:45 The Business Model of Richardson Hardwoods08:51 Challenges and Opportunities in the Lumber Industry11:45 The Legacy of Richardson Industries14:46 Exciting Developments in the Lumber Sector17:57 Future Growth and Market Expansion20:34 Networking and Industry Conferences23:41 The Aging Industry and Need for New Blood26:42 Sustainability and Education in Forestry29:40 Overcoming Economic Challenges32:37 Reflections on Career Growth35:10 Connecting with Richardson Hardwoods
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: podcast.woodpreneur.com/
You can connect with Kyle at:
www.richardsonhardwoods.com
https://www.instagram.com/richardsonhardwoodsllc/
In this episode of the Woodpreneur podcast, host Jennifer Alger interviews Patrick Chovan from Omega Lumber.
They discuss the history and growth of Omega Lumber, the challenges and opportunities in the lumber industry, and the importance of sustainable forestry practices. Patrick shares insights into the company's operations, including their focus on industrial-grade lumber and the impact of tariffs on the export market.
The conversation also touches on the future of the industry and the role of smaller producers in filling gaps left by larger mills.
Takeaways
Omega Lumber is celebrating its 50th year in business.The company operates five facilities and manages 5,000-10,000 acres of timberland.Patrick Chovan emphasizes the importance of sustainable forestry practices.The export market is challenging due to tariffs and market unpredictability.Omega Lumber focuses on industrial-grade lumber and specialty products.Patrick Chovan grew up in the logging industry and took over the company 10 years ago.The lumber industry has seen massive consolidation, with a 75% reduction in production.Smaller producers may play a key role in the industry's future.Sustainable forestry is better for the environment than poor forest management.Personal relationships and integrity are crucial in the lumber business.
Chapters
00:00 Introduction and Welcome01:00 History of Omega Lumber03:00 Operations and Facilities05:00 Sustainable Practices and Challenges08:00 Industry Trends and Future Outlook11:00 Personal Journey and Leadership
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: podcast.woodpreneur.com/
You can connect with Patrick at:
https://www.omegalumber.com/
https://www.instagram.com/omegalumber/
https://www.instagram.com/direct/t/106488327415632/
In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Alyssa Olson, a landscape architect and furniture designer, about the importance of urban, salvaged, and reclaimed wood.
They discuss the challenges of getting these materials specified in projects, the significance of building relationships within the architecture, engineering, and construction (AEC) community, and the role of sustainability in material choices.
Alyssa shares her journey in the field, the need for standards and specifications for reclaimed wood, and the importance of trust in sourcing materials.
The conversation highlights the future of urban wood and the collaborative efforts needed to promote its use in design and construction.
Takeaways
Urban wood is crucial for sustainability and local economies.Alyssa Olson has a background in architecture and landscape design.The status quo in material sourcing often hinders the use of reclaimed wood.A specification for reclaimed wood is currently lacking.Building relationships in the AEC community is essential for sourcing materials.Trust is a significant factor in using new or unfamiliar materials.Sustainability is increasingly important in material decisions.Standards and chain of custody are vital for urban wood utilization.Education about material sourcing can help overcome barriers.Collaboration is key to promoting urban salvaged wood.
Chapters
00:00 Introduction to Urban Wood and Its Importance
03:02 Alyssa Olson's Journey and Expertise
05:42 Challenges in Specifying Urban Wood
08:27 Building Relationships in the AEC Community
11:14 The Importance of Trust in Material Sourcing
13:55 Sustainability and Regenerative Materials
16:33 The Role of Standards and Chain of Custody
19:16 Future of Urban Salvaged Wood
22:17 Conclusion and Future Collaborations
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: podcast.woodpreneur.com/
In this episode, you'll meet Clay Miller, fifth-generation lumber professional and head of sales and purchasing at Aurora Timberland, the hardwood distribution brand of Alexandria Moulding.
Clay shares how he went from stacking lumber in his family's mill to struggling through his first months in sales—then finding success by selling authentically and building long-term relationships.
He opens up about the collapse of his family business after a fire, his path back into the industry, and what it takes to run a customer-obsessed distribution operation across time zones.
Clay also breaks down the state of the hardwood industry with striking clarity. He explains why production has fallen from roughly 16 billion board feet at the height of COVID demand to under 4 billion today, and what must happen—promotion, education, and capacity-building—to bring the market back.
You'll hear how a five-word Instagram DM led Aurora Timberland into the Vietnam market, why he answers every inquiry, and his practical advice for woodpreneurs: build relationships now, make the tough cold calls, and be ready when demand cycles back.
Top 5 Key Topics:
Clay's path: fifth-generation lumber legacy, early sales missteps, and learning to sell "as himself"The industry's contraction: from ~16B to <4B board feet and the rise of substitute productsVietnam expansion: how a social media DM became a sold-out walnut programSales lessons: persistence, cold-call wins, and positioning for the next market upcycleActionable advice for woodpreneurs: expand your footprint now; don't wait for demand to return
Chapters
00:00 Introduction to Clay Miller and Aurora Timberland
03:03 Clay's Journey in the Lumber Industry
05:58 Understanding Aurora Timberland's Operations
08:49 The Importance of Family-Owned Businesses
11:51 The Role of the Hardwood Industry in Rural America
14:52 Challenges Facing the Hardwood Industry
17:57 The Importance of Education in Promoting Wood Products
21:07 Overcoming Challenges in the Wood Industry
23:35 The Power of Social Media in Business
29:05 Trends and Future of the Lumber Market
31:30 The Art of Cold Calling
35:21 Customer Service and Empathy in Business
36:58 Connecting on Social Media and Final Thoughts
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
For blog posts and updates: woodpreneur.com
See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com
Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io
Connect with us at:
Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en
Facebook: https://www.facebook.com/woodpreneurnetwork/
Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork
Join our newsletter: podcast.woodpreneur.com/
You can connect with Clay at:
Instagram @AuroraTimberland
LinkedIn: Clayton Miller
























New listener. I've only listened 2 three shows and I'm amazed how you know exactly what advice your guests need. On top of that, it's relatable to the listener as well. BRAVO. So happy I found you.