The Woodpreneur Podcast

What does it take to spend 21 years championing an industry most people take for granted? Jesse LaSon, Vice President of Sales at Rossi Group, has built a career doing exactly that, and his passion for American hardwoods is contagious. In this episode of the Woodpreneur Podcast, Jennifer Alger sits down with Jesse to explore the full journey of Appalachian hardwoods, from sustainably managed timberland to sawmills, kilns, and eventually the hands of craftspeople around the world. Rossi Group is a family-owned business with deep roots in the hardwood industry, and Jesse pulls back the curtain on how they manage multiple sawmills, distribute species like cherry, white oak, red oak, soft maple, poplar, and ash, and compete in both domestic and international markets. The conversation goes far beyond logistics. Jesse opens up about the real challenges facing the hardwood industry today, including the impact of tariffs, shifting export markets, trucking pressures, and the ongoing battle against misconceptions about deforestation and sustainability. He shares why industry advocacy and consumer education are just as important as any sales strategy, and how getting architects, designers, and everyday buyers to choose local, sustainable wood can shape the future of American forestry. You will also hear how Jesse thinks about leadership, team culture, and developing people within a growing, global company. His approach to building a strong sales team from the inside out is something any woodworking entrepreneur or business owner can learn from. Whether you are a woodworker, a lumber professional, or someone building a craft business from the ground up, this episode is packed with insight on sustainability, business growth, and what it means to truly champion your craft. Chapters: 00:00 - Introduction to Jesse LaSon and Rossi Group 04:36 - Timberland management, sawmill operations, and species distribution 09:04 - Export markets, tariffs, and global hardwood trade 12:25 - Jesse's 21-year career journey in the hardwood industry 15:25 - Leadership, team building, and company culture at Rossi Group 20:53 - Promoting American hardwoods and fighting misconceptions about sustainability 23:52 - Industry advocacy, consumer education, and marketing to architects 29:24 - Overcoming industry challenges and Jesse's commitment to the craft The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Jesse at: https://rossilumber.com/ https://www.instagram.com/rossilumber/ https://www.facebook.com/people/Emporium-Hardwoods/61573173827770/ https://www.linkedin.com/in/jesse-lason-50521a33/

Starting a hardwood retail business from scratch with no industry background might seem impossible, but the right combination of strategic sourcing, mentorship, and community focus can turn an outsider into a successful niche player in just 18 months. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Brett Neylan, founder of Capital Hardwood and Supply, to explore his unconventional entry into the hardwood industry. Coming from backgrounds in outdoor apparel and bicycles, Brett shares how COVID sparked his interest in woodworking and led him to launch a hardwood retail business that now serves hobbyists, contractors, and institutional clients across multiple channels. You'll hear about Brett's strategic approach to sourcing high-grade kiln-dried lumber from rural sawmills while also embracing the urban lumber movement, his inventory management philosophy that keeps stock lean with species variety on a 60-day cycle, and how he's built a business model focused on dimensional lumber, live edge slabs, and specialty products like charcuterie wood. Brett discusses notable projects including a Catholic cathedral renovation and partnerships with schools for shop classes, demonstrating the community impact of local hardwood suppliers. This conversation explores the critical role mentorship and industry networking have played in Brett's rapid success, his growing e-commerce presence and integration with online marketplaces, and his multi-channel marketing approach using Instagram, TikTok, Pinterest, and LinkedIn. Brett also shares insights on challenges like inventory management and system integration, the value of partnerships with local sawyers and platforms like AncesTREE, and his vision for scaling beyond local retail through outside sales and expanded e-commerce. Whether you're considering entering the hardwood retail business, interested in inventory management and sourcing strategies, or looking for insights on building a niche wood business through community engagement and online sales, this episode offers practical wisdom from someone who's built a thriving operation in just over a year. Tune in to discover how Capital Hardwood and Supply is growing through strategic planning, strong mentorship, and a commitment to local wood economies and circular sourcing models, and don't forget to follow the Woodpreneur Podcast for more stories from entrepreneurs building successful wood businesses. Chapters: 00:00 Introduction and Brett's Background 03:22 Sourcing, Customers, and Notable Projects 11:12 The Power of Mentorship and Partnerships 22:24 E-Commerce Growth and Marketing Strategies 30:02 Business Challenges and Future Plans 38:05 Building Systems for Scaling 44:08 Final Thoughts and Contact Info The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Brett at: https://capitalhardwood.com/ https://www.instagram.com/capitalhardwoodandsupply/ https://www.facebook.com/people/Capital-Hardwood-and-Supply/61566233738504/?sk=about

A catastrophic event can either destroy a business or become the catalyst for creating something entirely new. For one Colorado family, a natural disaster became the unexpected beginning of a thriving sawmill operation. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with John Christenson of Native Lumber to explore his remarkable journey from managing a family ranch to running a successful sawmill business. John shares how natural disasters shaped his business decisions, the challenges of logging in Colorado's diverse terrain, and why finding a niche specialization has been critical to Native Lumber's growth and sustainability. You'll hear about John's approach to fire mitigation and sustainable logging practices that benefit both the business and the environment, how he's built employment opportunities and community impact through his operation, and the diverse timber species they work with in their logging and milling practices. John discusses his effective use of social media and online marketing to reach customers, the importance of industry connections and networking for growth, and his strategies for selling slabs and specialty products in a competitive market. This conversation explores the practical realities of streamlining logging operations, choosing the right equipment for efficiency and quality, and building strong customer relationships through local presence and social media engagement. John also shares success stories of empowering the next generation of woodworkers and how connecting with the community through locally sourced lumber brings joy and strengthens regional wood economies. Whether you're considering starting a sawmill business, interested in fire mitigation and sustainable logging, or looking for insights on niche marketing and social media strategies for wood products, this episode offers honest advice and practical wisdom from someone who's built a successful operation from unexpected beginnings. Tune in to discover how Native Lumber turned catastrophe into craft and built a thriving business that supports both family and community, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from the wood industry. Chapters: 00:00 From Catastrophe to Creation 09:59 Timber Challenges and Sustainable Practices 22:39 Community Connection and Business Challenges 28:28 Industry Connections and Equipment Choices 33:17 Marketing Strategies and Customer Engagement The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with John at: https://nativelumber.co/ https://www.instagram.com/nativelumber/

Three generations of family ownership doesn't happen by accident. It takes unwavering commitment to quality, strong relationships, and the ability to adapt while staying true to your core values. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Steve Jones from Ron Jones Hardwood to explore what it takes to build and sustain a successful family lumber business across generations. Steve shares insights into the hardwood lumber industry, the critical importance of quality control and consistency, and how Ron Jones Hardwood has navigated complex challenges like tariffs and export market fluctuations while maintaining their reputation for excellence. You'll hear about the distinctive branding elements like the red end color that differentiate Ron Jones Hardwood in a competitive market, the company's approach to vetting suppliers and building strong partnerships throughout the supply chain, and their operational efficiency strategies in lumber processing. Steve discusses the value of clear communication when problems arise, how they've built lasting customer relationships based on trust and reliability, and the leadership lessons learned from both successes and failures. This conversation explores the natural benefits of wood products, including how wood lowers stress and improves health in built environments, the role of sustainability and carbon sequestration in wood products, and why choosing wood is both an environmental and wellness decision. Steve also reflects on adapting to industry changes while preserving family legacy, preparing the next generation for leadership roles, and the importance of local resources and education in supporting the hardwood industry. Whether you're in the lumber business, interested in family business succession and leadership, or curious about quality control and supply chain management in the wood industry, this episode offers valuable wisdom from someone who's helping carry forward a multi-generational legacy of excellence. Tune in to discover the secrets behind Ron Jones Hardwood's three-generation success story and what it takes to build a lumber business that stands the test of time, and don't forget to follow the Woodpreneur Podcast for more conversations with industry leaders. Chapters: 00:00 Introduction and Company Legacy 05:49 Export Markets and Quality Control 18:47 Operational Efficiency and Wood Benefits 27:35 Leadership Lessons and Business Evolution 38:34 Next Generation and Local Resources The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Steve at: https://www.ronjoneshardwood.com/ https://www.instagram.com/ronjoneshardwood/ https://www.linkedin.com/in/steve-jones-394a5513/

Local wood economies don't just happen on their own. They require dedicated advocates who understand forestry, respect the trades, and can bridge the gap between landowners, loggers, sawmills, and communities. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Malloree Weinheimer of Chickadee Forestry LLC to explore her work championing small-scale loggers, supporting sustainable forest management, and connecting people to the trees in their own backyards. Malloree shares her journey from conservation research to private consulting focused on rural economic development, and why passing down forestry knowledge as experienced foresters retire has become critically important. You'll hear about the vital role foresters play in helping small landowners manage micro-forests sustainably, the importance of building stronger, cooperative relationships between foresters and loggers, and how local wood groups can create viable markets for locally sourced timber. Malloree discusses innovative projects like the Firewood CSA and the successful Washington sawmill cooperative that's making measurable progress in local wood sales and community-based forestry. This conversation explores practical strategies for advocating for local timber economies, overcoming logistical challenges for small-scale operations, and helping landowners align their goals with wildlife and conservation priorities. Malloree emphasizes the cultural shift needed to value local forests and traditional skills, the importance of educating communities about tree species and their specific uses, and how connecting urban residents with their own land resources can transform perspectives on forestry. Whether you're a forester, logger, sawmill operator, or landowner interested in sustainable forest management, local wood economies, or building community connections around timber and conservation, this episode offers valuable insights from someone working at the intersection of forestry, advocacy, and rural development. Tune in to discover how Chickadee Forestry LLC is bridging forests and communities while supporting the next generation of loggers and building sustainable local wood markets, and don't forget to follow the Woodpreneur Podcast for more conversations about forestry, conservation, and the wood industry. Chapters: 00:00 Introduction and Malloree's Journey 04:11 Supporting Loggers and Local Sawmills 09:04 Building Awareness and Serving Communities 15:07 Conservation Priorities and Community Trust 20:04 Sawmill Cooperatives and Mentorship 26:43 Future of Local Wood and Education 30:23 Connect with Chickadee Forestry The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Malloree at: https://www.linkedin.com/in/malloree-weinheimer https://www.instagram.com/chickadee_forestry/?hl=en https://chickadeeforestry.com/

Sometimes the best business opportunities come from the most unexpected places. A background in real estate doesn't seem like the obvious path to running a thriving reclaimed wood company, but that's exactly how one entrepreneur built a multimillion-dollar timber business. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Eric Freed of E & K Vintage Wood to explore his remarkable journey from real estate into the reclaimed wood industry. Eric shares how he discovered opportunities in salvaged timber during the 2008 recession and grew his business from a side project into a 24-employee operation that's moving to a larger facility to meet growing demand. You'll hear about the explosive growth E & K Vintage Wood has experienced, including building a social media following of 100,000 on Instagram that has expanded their customer base nationwide. Eric discusses their top-selling products like box beams, the importance of offering customization to meet diverse client needs, and the quality standards that have kept them problem-free for 15 years. He also shares stories from notable projects for high-profile clients including the San Francisco 49ers and Google. This conversation explores the challenges of sourcing quality reclaimed wood in a competitive market, the sustainability practices and chain of custody considerations that guide their operations, and how certification plays a role in their business model. Eric reflects on the lessons learned from navigating industry challenges and shares his excitement about future plans, including ramping up flooring production in their new facility and continuing to innovate their product offerings. Whether you're interested in the reclaimed wood business, building a sustainable timber company, or learning how to scale a wood business through quality and customization, this episode offers valuable insights from someone who's successfully transformed an unexpected opportunity into a thriving enterprise. Tune in to discover how E & K Vintage Wood built success through sustainability, quality, and customer service, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from entrepreneurs in the wood industry. Chapters: 00:00 Introduction and Eric's Journey 04:42 Business Growth and Product Offerings 12:10 Industry Challenges and Notable Projects 20:07 Sustainability and Future Plans The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Eric at: Website: https://ekvintagewood.com/ LinkedIn: https://www.linkedin.com/in/eric-freed-20148315/ Instagram: https://www.instagram.com/eandk_vintagewood/

A background in conservation and wildlife biology might seem at odds with running a logging and sawmill operation, but for some, it's the perfect foundation for sustainable, community-focused timber harvesting. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Katrina Amaral of Timberdoodle Farm and Sawmill to explore her unique journey from conservation work to the timber industry. Katrina shares how Timberdoodle evolved from a side project into a full-time family business run with her husband Miles Amaral, and how her environmental background informs their thoughtful approach to logging and milling. You'll hear about the innovative full circle projects that set Timberdoodle apart, where they log trees and provide lumber for local building projects, creating a complete supply chain from forest to finished construction. Katrina discusses their certification as lumber graders which allows them to provide structural timbers, their flexible business model that includes selling logs to larger mills when needed, and the strong word-of-mouth network they've built through quality work and community relationships. This conversation explores their marketing strategies for a small-scale operation, innovations in logging and sawmill operations that keep them competitive, and the challenges of balancing family life with business responsibilities. Katrina emphasizes the central role of environmental considerations in their timber harvesting practices, ensuring they work in harmony with the forest ecosystem rather than against it. She also shares insights on collaborative efforts with other women in the industry to promote local wood economies and sustainable forestry practices. Whether you're interested in sustainable logging and forestry, running a family sawmill business, or learning how conservation principles can guide timber operations, this episode offers valuable perspectives on building a business that serves both community needs and environmental stewardship. Tune in to discover how Timberdoodle Farm and Sawmill is creating a sustainable model for local timber production, and don't forget to follow the Woodpreneur Podcast for more stories from innovative professionals in the wood industry. Chapters: 00:00 Introduction and Katrina's Background 05:49 Evolution and Full Circle Projects 14:43 Marketing and Innovation in Operations 23:26 Environmental Considerations and Collaborations 32:35 Conclusion and Community Engagement The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Katrina at: https://www.timberdoodlesawmill.com/ https://www.instagram.com/timberdoodlefarm https://www.linkedin.com/in/katrina-timberdoodle/

A 36-year career in law enforcement might seem like an unlikely path to running a successful sawmill operation, but for some, retirement is just the beginning of a new chapter. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with John Bartlett from Maryland Logs 2 Lumber to explore his remarkable transition from law enforcement to becoming a skilled sawmill operator over the past 24 years. John shares the unique aspects of his business model, where he doesn't sell wood but instead mills logs owned by customers, focusing on building strong relationships with three main clients who trust him with their valuable timber. You'll hear about the high-value projects and unique logs John has worked with, the importance of quarter sawing techniques for producing premium lumber, and how he's invested in Wood-Mizer equipment over the years to improve his operation. John discusses the challenges of navigating business regulations and taxes, the significant impact COVID-19 had on operational costs (particularly diesel prices), and how he's adapted his business model to include deposits for new customers to protect against market volatility. This conversation emphasizes the critical role of customer service in the sawmilling business, the value of industry connections and expertise from mentors like Marty Parsons, and the personal stories and relationships that make this work meaningful. John also shares insights on market changes, innovative sawmilling techniques, and how building trust with clients has been the foundation of his long-term success. Whether you're considering starting a sawmill business, interested in custom milling and wood processing, or looking for lessons on adapting to industry changes while maintaining quality and customer relationships, this episode offers practical wisdom from someone who's successfully navigated both careers in service and entrepreneurship. Tune in to discover how dedication to customer service, continuous learning, and strong industry relationships can build a thriving sawmill business, and don't forget to follow the Woodpreneur Podcast for more stories from experienced professionals in the wood industry. Chapters: 00:00 Introduction and John's Journey 06:07 High-Value Projects and Client Relationships 11:50 Business Challenges and Regulations 17:43 Market Changes and COVID-19 Impact 20:50 Sawmilling Innovations and Customer Service 26:48 Final Thoughts and Future Directions The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with John at: https://www.facebook.com/mdlogs2lumber/ https://www.instagram.com/marylandlogs2lumber/?hl=en

Sometimes it's the catalyst that leads you to build the business and life you've always wanted. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Justin Czar of Liberty Lumber Products to explore his journey from working in fencing to establishing a thriving custom woodworking business. Justin shares the pivotal moment that pushed him to start side hustling and eventually transition full-time into woodworking, proving that it's never too late to pursue your passion. You'll hear about the real challenges Justin has faced in the wood industry, including sourcing lumber during supply shortages, navigating the impact of tariffs on materials and pricing, and adapting to economic pressures that affect sales and customer demand. Justin discusses his focus on custom builds and innovative projects, the importance of social media (particularly his successful YouTube channel) in his marketing strategy, and how community engagement through charity events has helped raise significant funds while building local connections. This conversation also covers critical topics like workshop safety, especially following Justin's personal injury experience, the process of sourcing and processing lumber for unique projects, and strategies for increasing local visibility in a competitive market. Justin shares his excitement about future collaborations with local universities and his vision for growing Liberty Lumber Products while staying true to the craft and community values that define his business. Whether you're considering a career change into woodworking, navigating the challenges of sourcing materials and pricing in today's market, or looking for effective marketing strategies to grow your wood business, this episode offers honest insights and practical wisdom from someone who's building success one project at a time. Tune in to discover how passion, perseverance, and community engagement can transform a side hustle into a sustainable woodworking business, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from makers and entrepreneurs in the wood industry. Chapters: 00:00 Introduction to Liberty Lumber Products 03:01 From Fencing to Woodworking  06:00 Industry Challenges and Sourcing 11:58 Innovative Projects and Safety 18:26 Marketing and Social Media Growth 25:17 Future Goals and Community Engagement The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Justin at: https://libertylumberproducts.com/ https://www.instagram.com/libertylumberproducts https://www.facebook.com/libertylumberproducts

A lumber company that's been in business since 1851 has seen it all, from economic shifts to pandemics, and its survival depends on more than just selling wood. It's about relationships, education, and adapting to change. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Chris Black, President and GM of Century Mill Lumber, to explore the remarkable history of a company that predates Canada itself. Chris shares his personal journey from selling high-end wood doors to running a lumber business with deep roots and a forward-looking vision, emphasizing how customer relationships, continuous education, and innovation have kept Century Mill thriving for over 170 years. You'll hear about the challenges and opportunities presented by COVID-19 and how the pandemic reshaped the lumber industry, the complexities of navigating the lumber supply chain from sourcing to delivery, and the evolving trends in both hardwood and softwood markets. Chris discusses the importance of investing in quality products and employee training, the role of design aesthetics in customer preferences, and how innovative materials are meeting modern application needs. This conversation dives into the significance of personal branding in an industry that's fundamentally about people, effective marketing strategies for connecting with customers in the lumber business, and why criticism and feedback are essential for growth and improvement. Chris also shares insights on building a strong team that will carry the company's legacy forward and ensure its success for generations to come. Whether you're in the lumber business, interested in customer service excellence and relationship building, or looking for lessons on navigating industry challenges while maintaining quality and values, this episode offers wisdom from a leader who understands that lumber is ultimately a people business. Tune in to discover how a company with roots in 1851 continues to innovate and lead in today's market, and don't forget to follow the Woodpreneur Podcast for more stories from industry leaders who are shaping the future of wood. Chapters: 00:00 The Legacy of Century Mill Lumber 05:45 Customer Service and COVID-19 Challenges 14:44 The Future and Investment in Quality 22:56 Market Trends and Innovation 31:19 Relationships and Personal Branding 39:12 The People Behind the Business The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Chris at: https://www.centurymill.com/ https://www.instagram.com/centurymilllumber/ https://www.facebook.com/centurymill

Growing a woodworking business isn't just about craftsmanship. It's about building systems, forming strategic partnerships, and adapting to unexpected opportunities that can transform your entire operation. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Ryan Moore of Urban Wood Company to explore the evolution of his Oklahoma City-based woodworking business. Ryan shares how he went from drying wood and building custom furniture to expanding into cabinet projects and developing new product lines, all while navigating the challenges of scaling a team, implementing systems, and maintaining profitability. You'll hear about the unexpected opportunities that shaped Ryan's business growth, including how unforeseen events like house fires opened entirely new markets for cabinetry work. Ryan discusses the critical role of strategic partnerships with CNC companies and suppliers, effective use of social media platforms like Instagram and Facebook for marketing finished projects, and his approach to staffing by adding young employees and upskilling existing team members. This conversation dives into the practical side of business operations, including implementing documentation systems to streamline workflows, setting competitive pricing using square footage models, and leveraging industry partnerships for better materials and resources. Ryan also shares valuable lessons learned from overcoming challenges like tariffs, international shipping costs, equipment repairs, and the importance of trusting your gut to avoid projects that don't align with your business goals. Whether you're looking to scale your woodworking business, interested in cabinet making and product development, or seeking insights on team building and operational efficiency, this episode offers honest reflections and actionable strategies from someone who's experienced record growth while learning to balance business demands with personal life, family, and self-care. Tune in to discover how systems, partnerships, and strategic growth can take your woodworking business to the next level, and don't forget to follow the Woodpreneur Podcast for more conversations about building sustainable, profitable wood businesses. Chapters: 00:00 Introduction and Ryan's Journey 03:15 New Opportunities and Strategic Partnerships 10:05 Building Systems and Pricing Strategies 21:07 Lessons Learned and Avoiding Bad Projects 28:06 Client Communication and Work-Life Balance 32:51 Future Projects and Closing Thoughts The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Ryan at: https://www.theurbanwoodco.com/ https://www.instagram.com/theurbanwoodco

The path to becoming a master woodworker doesn't always start in a workshop. Sometimes it begins on a mountain bike trail during the off-season. In this episode of the Woodpreneur Podcast, host Jennifer Alger welcomes Simon Silver of Simon Silver Designs to explore his remarkable journey from mountain bike athlete to accomplished woodworker and sawmill operator. Simon shares how he discovered woodworking as a hobby during the off-season and how a pivotal class with a skilled mentor accelerated his learning and instilled a detail-oriented mindset that defines his work today. You'll hear about Simon's commitment to creating timeless furniture pieces from urban wood, storm trees, and reclaimed materials, and his sawmill business that sources local redwood logs to provide unique lumber for custom projects. Simon discusses the balance between commissioned work and personal creative projects, the evolution of his business from small pieces to large-scale installations, and the increasing complexity and reward of challenging custom woodworking. This conversation dives into the realities of running a custom woodworking business, including the challenges of job site work, the importance of educating clients about wood movement and natural material characteristics, and the critical skill of learning to say no to projects that don't align with your vision or values. Simon also reflects on maintaining passion for the craft when business demands threaten to overshadow creative fulfillment, and his plans to create personal pieces that reignite his love for woodworking. Whether you're a woodworker navigating the transition from hobby to business, interested in sustainable wood sourcing and urban lumber, or looking for insights on balancing commercial success with creative satisfaction, this episode offers honest wisdom from someone who's built a thriving woodworking business while staying true to his craft. Tune in to discover how perseverance, attention to detail, and a willingness to learn can transform a passion into a sustainable livelihood, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from makers and craftspeople. Chapters: 00:00 Introduction to Simon Silver 01:00 Simon's Journey from Mountain Biking to Woodworking 03:58 The Importance of Mentorship in Woodworking 08:31 Exploring Custom Projects and Personal Interests 10:05 Proud Achievements in Custom Furniture 12:10 Challenges of Working with Wood 16:01 The Sawmill Business and Sourcing Logs 20:53 Urban Wood and Sustainability 24:29 Navigating Challenges in Custom Work 29:52 Maintaining Passion in Woodworking 34:14 How to Reach Simon Silver for Projects The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Simon at: www.simonsilverdesigns.com https://www.instagram.com/simonsilverdesigns https://www.facebook.com/simonsilverdesigns/

What does it take to bridge the gap between engineering precision and the living art of forestry? Vadim Kovalev, Wood World Industry Ambassador and founder of Koval Digital, shares how he traded blueprints for bark and became one of the forestry industry's most passionate storytellers. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Vadim to explore his unconventional journey from engineering to the heart of the wood industry. Vadim pulls back the curtain on the myths plaguing modern forestry, revealing why sustainable practices aren't just good ethics but smart business. He discusses how international markets are reshaping the industry landscape and why connecting with the public through authentic media and storytelling has become more critical than ever for woodworkers and forest professionals alike. From debunking misconceptions about sustainable forestry to sharing how his personal faith guides his approach to craftsmanship and environmental stewardship, Vadim offers a refreshing perspective on building a purpose-driven business in the wood industry. Whether you're a seasoned woodworker, aspiring entrepreneur, or simply curious about the intersection of sustainability and commerce, this conversation delivers practical insights wrapped in compelling stories. Key Topics: Woodworking entrepreneurship, sustainable forestry practices, craftsmanship, business growth in the wood industry, storytelling for artisans, international timber markets, myth-busting forestry misconceptions, building community through media. Chapters: 00:02 Introduction and Vadim's Background 01:18 Sustainable Practices and Myth-Busting 03:03 Storytelling and Media Connection 08:56 International Markets and Personal Faith 17:06 Public Perception and Industry Trends The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Vadim at: https://www.linkedin.com/in/kovalevvadim/ https://www.youtube.com/@woodworldwithvadim https://kovaldigital.com/

Educating the next generation about forestry and sustainable wood practices is essential for the future of the industry, but misconceptions about trees and forest management continue to create barriers. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Allison DeFord, Executive Director of the North American Forest Foundation, to explore the foundation's mission to educate young people about responsible forestry and dispel common myths surrounding the industry. Allison shares her personal journey into forestry after years of involvement through her husband's career and how that experience shaped her passion for forest education and advocacy. You'll hear about the foundation's innovative educational programs, including K-5 teacher kits that help students understand the importance of trees and sustainable forest management, and an upcoming app designed to engage junior high students in forestry education. Allison discusses the ambitious goal of reaching one million students by 2030 through various educational initiatives, the critical role of community engagement in connecting students with forestry careers, and the diverse pathways into the industry beyond traditional degrees. This conversation explores important topics like biophilic design and the health benefits of wood, the need for a fundamental shift in how society perceives forestry and wood products, and the opportunities available for young people considering careers in the forest industry. Allison also encourages industry professionals to open their doors for field trips and educational experiences that can inspire the next generation of foresters, loggers, and wood industry leaders. Whether you're involved in forestry, interested in education and youth engagement, or passionate about promoting sustainable practices and the truth about responsible forest management, this episode offers valuable insights on how the industry can invest in its future by investing in education. Tune in to discover how the North American Forest Foundation is changing perceptions and building a pipeline of informed, engaged young people who understand the value of forests and the wood industry, and don't forget to follow the Woodpreneur Podcast for more conversations about the future of forestry and wood. Chapters: 00:00 Introduction to the North American Forest Foundation 05:07 Educating the Next Generation 10:31 Dispelling Myths About Forestry 21:29 The Importance of Real Wood 25:56 Engaging Students with Interactive Learning 31:36 Call to Action for Support The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Allison at: https://northamericanforestfoundation.org/ adeford@northamericanforestfoundation.org https://www.linkedin.com/in/allisondeford/

The new year is the perfect time to reflect on what's working in your business and what needs to change if you want to see better results. In this episode of the Woodpreneur Podcast, host Jennifer Alger shares her approach to planning for 2026, focusing on personal growth and implementing strategic changes that lead to real business transformation. Drawing from her experience with Alger Coaching and running her own wood business, Jennifer reveals six key strategies that have helped her business thrive and can do the same for yours. You'll hear practical advice on leveraging social media for visibility and relationship building, the essential role of networking in creating business opportunities, and why telling the backstory of your products adds value and creates deeper connections with customers. Jennifer discusses the importance of establishing a chain of custody to build trust and differentiate your business, effective inventory management techniques that can significantly improve profitability, and how coaching and mentorship can accelerate your growth by helping you avoid common pitfalls. This conversation emphasizes the power of setting measurable goals for the first quarter to create momentum and the importance of small, consistent actions that lead to significant changes over time. Jennifer encourages listeners to focus on building systems that support sustainable business growth rather than chasing quick fixes or overnight success. Whether you're looking to grow your wood business, improve your operations, or finally implement the changes you've been putting off, this episode offers a practical roadmap for starting the year with clarity and purpose. Jennifer's straightforward approach and real-world experience make these strategies accessible and actionable for woodworkers, sawmill operators, and lumber dealers at any stage of business. Tune in to discover how to set yourself up for the best year ever, and don't forget to follow the Woodpreneur Podcast for more actionable advice on building a successful wood business. Chapters: 00:00 New Year, New Goals 02:53 Harnessing the Power of Social Media 06:09 The Importance of Networking 09:04 Crafting a Compelling Backstory 11:51 Establishing Chain of Custody 14:44 Mastering Inventory Management 17:44 The Value of Coaching and Mentorship 20:44 Setting Up for Success in Q1 The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork

Standardization in the hardwood industry isn't just about measurements and grades. It's the foundation that enables fair trade, quality control, and growth across the entire wood supply chain. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Dallin Brooks, Executive Director of the National Hardwood Lumber Association (NHLA), to explore the history, role, and future of this essential industry organization. Dallin shares how the NHLA was founded to create standards that ensure quality and uniformity in wood products, and why those standards remain crucial for advocacy, quality control, and the success of hardwood businesses today. You'll hear about the significant challenges and opportunities facing the hardwood industry, including the impact of tariffs on domestic producers, the rise of urban wood as a mainstream complement to rural wood sourcing, and how thermal modification is expanding the outdoor applications of hardwoods. Dallin discusses the benefits of NHLA membership, from access to industry resources and education to networking opportunities and quality assurance programs. This conversation dives into the critical need for legislation that supports wood use and promotes sustainability, the importance of education and storytelling in advocating for the wood industry, and how telling the wood story can drive economic growth while highlighting environmental benefits. Whether you're a hardwood producer, lumber dealer, woodworker, or anyone involved in the supply chain, Dallin offers valuable insights on navigating industry challenges and positioning yourself for success. Tune in to discover how the NHLA is supporting the hardwood industry through standards, advocacy, and education, and learn how you can leverage these resources to grow your business. Don't forget to follow the Woodpreneur Podcast for more conversations about the future of the wood industry. Chapters: 00:02 Introduction and Guest Introduction 04:51 History and Role of NHLA 09:42 Standardization in the Hardwood Industry 16:29 Challenges and Opportunities 22:56 Urban Wood and Thermal Modification 30:09 Legislation and Advocacy 36:31 Conclusion The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Dallin at: https://www.linkedin.com/in/dallinbrooks/ https://www.linkedin.com/company/1490362/ https://www.nhla.com/ https://www.instagram.com/nhla_official/ https://www.facebook.com/NHLAOfficial

Wood modification technology is changing the game for woodworkers, builders, and manufacturers who need materials that are more stable, durable, and environmentally friendly than traditional lumber. In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Robert Lennon from ThermalWood Canada to explore the innovative world of thermal modification. Robert shares his unique journey from spending 33 years in the mining industry to becoming a leader in the wood business, focusing on a process that transforms wood at a molecular level to enhance its properties and performance. You'll hear how thermal modification makes wood more stable, aesthetically pleasing, and environmentally sustainable, while also improving its resistance to moisture, decay, and dimensional changes. Robert explains the diverse applications of thermally modified wood, from guitar necks and musical instruments to outdoor furniture and architectural projects, and discusses the expanding market opportunities for this technology. This conversation dives into customer engagement strategies, the importance of education in helping clients understand the value of thermally modified wood, and why establishing industry standards is crucial for continued growth. Robert also addresses the pricing considerations (thermal modification can double the price of wood), the environmental benefits including carbon storage, and what the future holds for this sustainable wood technology. Whether you're a woodworker looking for more stable materials, interested in sustainable wood products and environmental benefits, or curious about emerging technologies in the wood industry, this episode offers valuable insights into how thermal modification is revolutionizing what's possible with wood. Tune in to discover how this innovative process is creating new opportunities for the wood industry and opening up markets that were previously difficult to serve, and don't forget to follow the Woodpreneur Podcast for more conversations about innovation and sustainability in woodworking. Chapters: 00:00 Introduction to ThermalWood Canada 02:45 The Process of Thermal Modification 05:42 Applications and Benefits of Thermally Modified Wood 08:42 Market Opportunities and Challenges 11:44 Customer Engagement and Marketing Strategies 14:50 The Future of Thermal Modification and Standards 17:33 Conclusion and Final Thoughts The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Robert at:  https://thermalwoodcanada.com/ https://www.instagram.com/tmwoodcanada/ https://www.facebook.com/ThermalWoodCanada https://www.linkedin.com/company/thermalwoodcanada/ https://www.youtube.com/channel/UCevIorvyoyi91SFyPb5XCrw

Urban trees don't have to become waste. With the right approach, they can be transformed into sustainable, high-quality wood products that reduce carbon footprints and strengthen local communities. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Paul Hickman, founder of Urban Ashes, to explore the critical importance of urban wood utilization. Paul shares his fascinating journey from the scenic arts industry to creating sustainable products from urban wood, with a particular focus on ash trees affected by the devastating Emerald Ash Borer. His work demonstrates how trees that would otherwise end up in landfills can become valuable resources for woodworkers, builders, and communities. You'll hear about the Urban Wood Project and its impact on local communities, Paul's transition from manufacturing wood products to consulting and education, and why urban wood utilization is essential for reducing carbon footprints. Paul emphasizes the need for increased education and awareness about urban wood, the importance of establishing industry standards, and the valuable role organizations like the Climate Smart Wood Group play in promoting sustainable practices. This conversation dives into both the challenges and opportunities facing the urban wood movement, from building market demand to creating infrastructure that supports salvage and milling operations. Whether you're a woodworker looking for sustainable materials, interested in urban forestry and environmental impact, or curious about how communities can turn a tree crisis into economic opportunity, this episode offers compelling insights and actionable ideas. Tune in to discover how urban wood utilization is revolutionizing sustainability in the wood industry and creating new possibilities for local economies, and don't forget to follow the Woodpreneur Podcast for more conversations about innovation and sustainability in woodworking and forestry. Chapters: 00:00 Introduction to Urban Wood Utilization 02:52 Paul Hickman's Journey into Urban Wood 06:01 The Evolution of Urban Ashes 09:03 Urban Wood Project and Community Impact 12:01 Transitioning from Manufacturing to Consulting 14:54 Urban Wood Utilization and Carbon Footprint 17:50 Challenges and Opportunities in Urban Wood 21:06 Education and Standards in Urban Wood 23:52 Future of Urban Wood and Climate Smart Wood Group 26:55 Conclusion and Call to Action The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Paul at: https://www.urbanashes.com/ https://www.instagram.com/urbanashes/ https://www.linkedin.com/in/paulmhickman

Small-scale wood producers across California are facing a challenge: how do you compete in a market dominated by larger operations while showcasing the unique value of locally sourced, sustainable wood? In this episode of the Woodpreneur Podcast, host Jennifer Alger reconnects with Steve Larosiliere, founder of the Woodpreneur community, to discuss key insights and developments from the Forest Products Week conference. Steve shares his journey and the exciting collaborative efforts taking shape in the wood industry, with a special focus on the California Wood Supply Group, an initiative aimed at unifying small-scale wood producers under a common brand and vision. You'll hear about the specific challenges small producers face in marketing and sales, and why storytelling has become a crucial tool for communicating the value and sustainability of wood products. Steve and Jennifer explore how collaboration can drive economic development in the wood industry, the importance of creating a unified brand that elevates all participants, and the strategies that can help small-scale operations thrive in a competitive marketplace. This conversation dives into the power of community in building a stronger wood industry, the role of sustainability as both a practice and a marketing message, and how the California Wood Supply Group is working to create new opportunities for sawyers, lumber dealers, and woodworkers across the state. Whether you're a small-scale producer looking for support and resources, interested in sustainable forestry and wood sourcing, or curious about innovative approaches to marketing and collaboration in the wood industry, this episode offers valuable insights and inspiration. Tune in to discover how unity, storytelling, and community are shaping the future of wood production in California and beyond, and don't forget to follow the Woodpreneur Podcast for more conversations about building a thriving and sustainable wood industry. Chapters: 00:02 Introduction to the Woodpreneur Podcast 01:32 Steve Larosiliere's Journey 03:25 California Wood Supply Group 05:24 Challenges and Opportunities 08:25 The Importance of Storytelling 12:18 Future of the Wood Industry The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/farwestforest/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork

Frustration with an industry can be the spark that leads to building something better, especially when it's rooted in community, sustainability, and the stories behind every piece of wood. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Dave Puncochar, founder of Good Wood Nashville, to explore his remarkable journey from pharmaceutical sales rep to urban wood producer. Dave shares the challenges and triumphs of launching his lumber business, driven by a desire to showcase the beauty and value of reclaimed and locally sourced wood that might otherwise go to waste. You'll hear about Good Wood Nashville's dual focus on both new and reclaimed lumber, their strong community connections that support local projects, and initiatives like Nashville Strong that helped the community during COVID-19. Dave discusses how his background in sales and teaching has shaped his business approach, the importance of building a strong online presence and customer relationships, and the hard lessons learned about hiring, firing, and growing a team. This conversation dives into the entrepreneurial realities of turning a hobby into a full-time operation, the power of storytelling in marketing your wood products, and why collecting customer data is essential for long-term success. Dave also opens up about the significant role his family plays in both his business and community involvement, and how the Roots to Table custom woodworking initiative creates unique connections between craftspeople and customers. Whether you're considering starting your own lumber business, interested in urban wood salvage and sustainability, or looking for inspiration on building a business with community at its core, this episode offers honest insights and practical wisdom from someone who's learned by doing. Tune in to discover how passion, persistence, and a commitment to quality can transform frustration into a thriving wood business, and don't forget to follow the Woodpreneur Podcast for more stories from makers and entrepreneurs who are building something meaningful. Chapters: 00:00 Introduction to Good Wood Nashville 02:01 Dave's Journey into the Lumber Business 03:58 The Birth of Good Wood Nashville 05:59 Sourcing and Sustainability in Lumber 07:55 Roots to Table: A Unique Custom Woodworking Initiative 09:59 Growth and Expansion of Good Wood Nashville 11:46 The Evolution of Operations at Good Wood 13:58 Building a Business: From Hobby to Full-Time 14:26 Building a Community Through Craftsmanship 16:49 Resilience in the Face of Adversity 21:53 Navigating the Challenges of Hiring 26:35 Marketing Strategies for Growth 30:50 The Importance of Customer Relationships The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Dave at: https://www.goodwoodnashville.com/ https://www.ewcarpenter.com/ https://www.instagram.com/goodwoodnashville/ https://www.facebook.com/GoodWoodNashville/ https://www.linkedin.com/in/dave-puncochar-29117612/