DiscoverThe Woodpreneur PodcastKelly and Caleb Geer, Urban Tree Merchants
Kelly and Caleb Geer, Urban Tree Merchants

Kelly and Caleb Geer, Urban Tree Merchants

Update: 2025-07-17
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Description

In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Caleb and Kelly Geer of Urban Tree Merchants about their journey in the urban wood industry.



They discuss their passion for utilizing local trees, the challenges of running a woodworking business, and the importance of community partnerships.



The conversation highlights innovative projects, marketing strategies, and the significance of sustainability in woodworking. The Geers share insights on their experiences, the value of collaboration, and their vision for the future of urban wood utilization.



Top 5 Takeaways



  • Urban Tree Merchants started from a passion for recycling wood
  • The importance of community partnerships in utilizing local resources
  • Innovative projects can showcase the value of urban wood
  • Marketing strategies rely heavily on word of mouth and presence
  • Sustainability is a key focus in the woodworking industry


Chapters 



00:00 Introduction to Urban Tree Merchants 



01:36 The Journey of Urban Tree Merchants 



04:25 Daily Operations and Partnerships 



07:38 Collaboration with the City of Arlington 



10:05 Exciting Projects and Innovations 



12:50 Documenting the Process 



17:10 Challenges and Growth in Business 



18:49 Overcoming Business Challenges 



21:30 Passion for Urban Wood 



23:28 Marketing Strategies for Small Businesses 



24:44 Unique Selling Points of Local Wood 



27:51 Leveraging Internships and Partnerships 



30:30 Navigating Growth and Raw Material Supply 



37:09 Collaborative Approaches to Large Projects



The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger 



For blog posts and updates: woodpreneur.com



See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com



Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io



Connect with us at: 



Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en



Facebook: https://www.facebook.com/woodpreneurnetwork/



Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork



Join our newsletter: podcast.woodpreneur.com/



You can connect with Caleb and Kelly:



https://urbantreemerchants.com/about-us/



https://www.instagram.com/UrbanTreeMerchants



https://www.facebook.com/urbantreemerchants/

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Kelly and Caleb Geer, Urban Tree Merchants

Kelly and Caleb Geer, Urban Tree Merchants