In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Matthew Arnold from KJP Select Hardwoods. They discuss Matthew's journey in the lumber industry, the evolution of e-commerce in woodworking, and the challenges of shipping and regulations. 

Matthew shares insights on customer education, custom orders, and trends in the woodworking industry, including the shift away from live edge designs. The conversation also touches on the importance of marketing strategies and the unique stories that shape their business.

Top 5 Takeaways

• Matthew Arnold is third generation in the lumber industry at KJP Select Hardwoods, a woodworking supply store in Ottawa.
• E-commerce has become a significant part of their business, though shipping lumber presents unique challenges due to its size and weight.
• Customer education is crucial in helping clients understand wood selection and finding value in lower-grade lumber.
• Design trends are shifting towards more contemporary styles over live edge furniture.
• The business experienced significant expansion during COVID-19, requiring robust marketing strategies in a competitive market.

Chapters 

00:00 Introduction to KJP Hardwoods

02:46 Matthew's Journey in the Lumber Industry

05:29 The Challenges of Urban Lumber

08:20 Processing and Custom Orders at KJP Hardwoods

11:11 Customer Experience and Custom Table Orders

14:01 Expansion During COVID-19

16:39 Navigating Business Growth and Challenges

19:15 Challenges in Sourcing Lumber

21:04 Shifts in Design Trends

24:03 Business Milestones and Growth

25:42 Educating Customers on Wood Buying

30:22 Navigating Cross-Border Regulations

33:03 Marketing Strategies for E-commerce

The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger 

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

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You can connect with Matthew at:

https://www.instagram.com/kjpselecthardwoods/

kjpselecthardwoods.com

https://www.facebook.com/kjpselecthardwoods