In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Jay Peight from JointaWood, who transitioned from farming to woodworking and eventually to manufacturing machines for the woodworking industry.

Jay shares his journey of engineering a flattening machine, the challenges he faced during the boom in the sawmill industry, and his insights on market trends for live edge slabs. 

He discusses the importance of building a reliable brand, the innovations in his machinery, and the balance between work and personal passion. The conversation also touches on marketing strategies and the future of his business.

Takeaways

• Jay transitioned from farming to woodworking and manufacturing
• He engineered a flattening machine to solve a personal problem
• The woodworking industry experienced a boom during the COVID pandemic
• Building a reliable brand is crucial for long-term success
• Marketing visibility is a key focus for Jay's business growth

Chapters

00:00 From Farming to Woodworking: Jay's Journey

03:00 Engineering a Solution: The Birth of a Business

06:00 Navigating the Boom: Challenges and Opportunities

08:59 Building a Brand: Manufacturing and Marketing Strategies

12:04 Market Trends: The Future of Live Edge Slabs

15:01 Understanding the Industry: Insights and Challenges

17:47 Innovations in Machinery: Features and Options

21:03 Balancing Work and Passion: The Woodworker's Dilemma

24:00 Future Plans: Expanding the Business

26:52 Visibility and Growth: Marketing Strategies for Success

The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger 

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

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You can connect with Jay at:

https://www.jointawood.com/

https://www.facebook.com/JointaWoodSlabSurfacers