A Brave New Podcast

Hillery Smith Shay, MBA is chief marketing and experience officer, senior vice president of communications at Children's Minnesota.  Hillery Shay joined Children's Minnesota in 2021, as VP of marketing and communications and is now chief marketing and experience officer, senior vice president of communications. She provides strategic direction for organizational marketing and communications. She is also responsible for defining and building an organization-wide experience strategy. Ms. Shay brings nearly 25 years of leadership experience in health care and mass communication, with a proven track record of success leading national and global public health campaigns and marketing initiatives. Prior to her role at Children's Minnesota, Shay served in leadership roles at Abbott Labs leading professional education, marketing, communications and scientific congress strategy. She also served as a journalist and team leader for more than 10 years at the Associated Press and the Baltimore Sun, including as a photojournalist covering two sitting U.S. presidents as well as the Pentagon on 9/11. Ms. Shay earned a Bachelor of Arts degree from Haverford College in Pennsylvania and a master's degree in business administration from Bethel University in Minnesota. She is an active member of Zeta Phi Beta Sorority, inc. What you'll learn about in this episode: How Children's Minnesota faced and overcame a significant branding challenge after shortening their name, leading to market confusion with other similarly named experts in their market. How adding "The Kid Experts" to the Children's Minnesota brand was implemented to create clear differentiation and clarify their identity in the market. The step's that Children's Minnesota took to safeguard their brand identity. How the repositioning strategy resulted in measurable improvements in brand perception, evidenced by a significant increase in their NRC Health image and reputation score over a three-year period. The crucial role of consistent implementation of the "The Kid Experts" branding across all touchpoints, including physical hospital and clinic spaces, for reinforcing the new brand identity. How the "Raise Them Up" campaign emerged from community trauma and served as a powerful example of a brand connecting with its audience through hope and advocacy for children. How Children's Minnesota demonstrated a commitment to inclusive branding by intentionally reaching diverse communities in their service area through translated materials and tailored outreach efforts. About the tangible results of the "Raise Them Up" campaign in engaging diverse communities, including increased clinic visits requiring translation and higher conversion rates for targeted advertising. About the importance of a long-term perspective in brand building, showcasing the multi-year effort to reposition and strengthen the Children's Minnesota brand. Additional resources:  Hillery Smith Shay on LinkedIn Children's Minnesota's Website Josh Dougherty on LinkedIn Josh Dougherty's speaking site A Brave New's Website

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, employee health and wellness programs, and hospitals and providers. Josh has 15 years of experience building new brands from scratch, refreshing existing brands, and building strategies to bring those brands to life in the market. In this episode, Josh is joined by A Brave New's content director, Brad Steinbacher, to discuss how health tech brands can develop distinctive and memorable brand positioning. Brad has more than 15 years of experience creating content for brands across industries with a special focus on healthcare and technology. What you'll learn about in this episode: The opportunity brand positioning offers for health tech companies, especially startups Why brand positioning isn't always prioritized as it should be Why moving beyond just speaking clearly about your product and features is essential Real-life examples of brand positioning Specific ways to build differentiation with your positioning and visual identity Additional resources:  Josh Dougherty on LinkedIn Brad Steinbacher on LinkedIn Josh Dougherty's speaking site A Brave New's Website  

Tamar Rudnick is a healthcare executive who has spent 10+ years in leadership roles across early-stage, public company, and PE-backed businesses. She is currently an Operating Partner at Define Ventures, one of the largest early-stage digital health VCs with ~$800M under management and $22B in exited value. At Define Ventures, Tamar leads strategic growth initiatives. Based in Silicon Valley, Define invests in early-stage companies from Seed stage to Series B, and has backed and built some of the category-leading companies such as Livongo, HIMS, and Evolent. Define differentiates itself by providing unparalleled expertise in go-to-market and commercialization. Tamar leads this work—developing relationships with a coalition of industry-leading Payers, Health Systems, and Life Sciences companies. To date, Define has delivered customer contracts for over 50% of their portfolio companies. Prior to Define Ventures, Tamar was the SVP of Growth at apree health, where she was responsible for leading Sales, Enablement, Marketing, and Customer teams across Employer and Health Plan segments. apree health is a leader in tech-enabled primary care delivery for commercial organizations, including Fortune 500 Employers and National Health Plans with Elevance as a key strategic partner. apree health was formed as a combination of Castlight Health and Vera Whole Health. At apree, Tamar led the commercial team, delivering 30% revenue growth for the combined business while integrating two commercial organizations and developing the combined go-to- market strategy. What you'll learn about in this episode: The current state of the health tech venture capital space Trends within the health tech space, including Regulatory trends and shifts that are both positively and negatively impacting the startup space Generative AI's ability and potential to drive efficiency and reduce operational costs GLP-1s and how they are driving the consumerization of healthcare Where AI is having an impact in the healthcare space and how to discern the signal from the noise The key findings from Define Ventures' recent study of the health tech space, including a deep dive into funding trends and exits The importance of go-to-market and brand strategies in the startup environment Additional resources:  Tamar Rudnick on LinkedIn Define Ventures website Define Ventures Health Tech Report Josh Dougherty on LinkedIn Josh Dougherty's speaking site A Brave New's website

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building  strategies to bring those brands to life in the market. What you'll learn about in this episode: What brand architecture is and is not Why brand architecture is an essential part of your brand strategy The four most common brand architecture frameworks Branded house Sub-brands Endorsed brand House of brands For each framework Josh dives into Real world examples from the healthcare space Strengths Weaknesses When you should take time to evaluate your brand architecture Why it's essential to keep a constant eye on the interrelation and interactions between your brands and/or products Additional resources:  Josh Dougherty on LinkedIn Information about Josh's keynote, The Memory Curators Branding Fundamentals eBook Brand Portfolio Strategy by David Aaker A Brave New's Website

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building  strategies to bring those brands to life in the market. What you'll learn about in this episode: The basics about brand drivers We'll do a deep dive into three specific brand drivers Personality Benefit ladder Brand filter For each of these brand drivers Josh explores What the brand driver is Why the brand driver is important How it looks in a real-world example How to get started creating the brand drivers for your organization  Additional resources:  Josh Dougherty on LinkedIn Josh Dougherty's speaking site Branding Fundamentals Part I (podcast episode) Branding Fundamentals: Personality (blog post) Branding Fundamentals: Benefit Ladder (blog post) Branding Fundamentals: Brand Filter (blog post) Branding Fundamentals eBook A Brave New's Website

Product Management and innovation enthusiast, Hank Lander, currently serves as a Group Product Manager at HubSpot, focusing on Customer Data Protections. Hank's expertise lies in launching new products and building product pipelines. Prior to his current role, he was the Director of Product at ZoomInfo and worked at multiple early-stage startups. Hank holds an MBA in Entrepreneurship from MIT Sloan School of Management and a BS in Computer Science from Georgia Institute of Technology. In this episode Josh and Hank have a conversation about HubSpot's Sensitive Data Management functionality and how it enables healthcare organizations to store and leverage protected health information (PHI) in marketing while staying compliant with HIPAA (the Health Insurance Portability and Accountability Act).  You'll want to listen whether you want to understand the functionality from a high level or if you're interested in the nuts and bolts of how it works. Josh and Hank cover both. What you'll learn about in this episode: How HubSpot's Sensitive Data Functionality works How it enables healthcare companies to leverage new marketing functionality while protecting PHI How it enables healthcare organizations to securely store and handle PHI How this data can then be leveraged to personalize marketing to whole new levels How sensitive data like PHI is segregated from the rest of the database How access control is managed What audit trail capabilities exist within the functionality What encryption methods are leveraged What resources HubSpot and its partners offer to help healthcare companies implement the functionality What new product rollouts are upcoming for the Sensitive Data Management product Legal Disclaimer: None of the information shared in this episode should be construed as legal advice or counsel. Josh and Hank are not legal experts and any claims made regarding PHI or HIPAA are purely opinion and should be verified by legal counsel. Additional resources:  HubSpot's Sensitive Data Management product page Hubspot's Knowledge Center page on how to Store Sensitive Data in HubSpot HubSpot Trust Center Hank Lander on LinkedIn Josh Dougherty on LinkedIn Josh Dougherty's speaking site A Brave New's Website

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building  strategies to bring those brands to life in the market. What you'll learn about in this episode: In this episode we take a deep dive into the 2025 Edelman Trust Barometer. Specifically, Josh spends time: Highlighting some of the most salient insights from the Trust Barometer, so that you're equipped with a solid understanding of what's happening in the market (I'll argue even in the B2B market) including: Trust is a minority position Lies are the assumed default for ⅔ of the population Hostile activism is more and more acceptable Optimism deficit & zero sum games are the norm Suspicions of AI are on the rise Businesses remain most trusted entities, except among respondents with high grievance Identifying some of the unique challenges that flow out of the crisis of grievance for healthcare companies (especially in the areas of healthcare tech, employee health & wellness, and hospitals and healthcare providers where we primarily work), including: Trust can no longer be assumed Healthcare providers have significant work to do to build trust with patients We must do work to ensure that healthtech driven by AI clearly articulates its values and the guardrails that exist An authentic brand is a must, not just a flashy marketing game If they can show up with authenticity, healthcare brands have an opportunity to build trust Discussing actions healthcare brands can take to build trust with customers, buyers, and patients in the midst of this environment, including: Showcase and champion shared values with your customers and with patients Create opportunities for optimism backed by real data Act boldly on behalf of patients…and show your work Look for opportunities to work together with others Focus on authenticity in your brand above all else Additional resources:  Josh Dougherty on LinkedIn Josh Dougherty's speaking site 2025 Edelman Trust Barometer You Have A Trust Problem - Blog Post A Brave New's Website

Intelerad recently completed a rebrand in May 2024. In this episode Josh and Jordan spend time unpacking the reasons Intelerad decided to pursue a rebrand, the process they followed to get there, as well as the outcomes in terms of brand essence and strategy, visual identity, and market impact. Here's a little more about Jordan. As CEO of Intelerad, Jordan Bazinsky is committed to improving global human health through advanced imaging technologies. He is entrusted with ensuring that Intelerad's vision aligns with their clients, and ultimately patients, in supporting their unique healthcare journeys. Jordan has spent over two decades applying technology and design thinking to drive positive change in healthcare– expanding access, improving outcomes, and lowering costs. He most recently served as Executive Vice President at Cotiviti, delivering billions of dollars in measurable value for some of the largest stakeholders in the healthcare community. He has proven leadership experience in understanding the market, developing growth strategies, and scaling transformational healthcare companies, including: Cotiviti, Verscend, Verisk Health, and The Advisory Board. Jordan earned an MBA from Harvard University and a bachelor's degree from Duke University, where he previously served on the Board of Trustees. What you'll learn about in this episode: Who Intelerad is and what they are trying to accomplish in the advanced imaging technology space Why Intelerad decided to pursue a rebrand The reasons why Jordan believes branding should be viewed as a ROI generating activity by companies The concepts and ideas that inform Intelerad's new brand essence The impact that the brand has had with customers and patients so far The ways that that essence informed the new visual identity of the brand Jordan and Intelerad's vision for the next five years Additional resources: Josh Dougherty on LinkedIn Jordan Bazinsky on LinkedIn Josh Dougherty's speaking site Intelerad's Website A Brave New's Website

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based agency that builds bold & memorable healthcare brands. Over the last 15 years, he's worked with clients to develop unique brands and accelerate business growth using human-centered strategies and smart execution. What you'll learn about in this episode: The basics about brand drivers We'll do a deep dive into four specific brand drivers Essence Promise Core attributes Brand positioning statement For each of these brand drivers Josh explores: What the brand driver is Why the brand driver is important How it looks in a real-world example How to get started creating the brand driver for your organization Additional resources:  Josh Dougherty on LinkedIn Josh Dougherty's speaking site A Brave New Blog:  Branding Fundamentals: essence and promise Branding Fundamentals: core attributes Branding Fundamentals: positioning statement A Brave New's Website  

Rachael Radford has supported organizations in software strategy, selection and implementation across North America. Rachael and her team sit alongside their clients as they evaluate software needs and options to ensure they make the best choice for their business. Rachael is passionate about knowledge transfer and ensures that clients walk away not only with a successful project, but with the tools and methodologies they need to make informed strategic decisions.  Her organization, Meira Consulting, is an independent software advisory firm. Clients work with Meira to evaluate systems and processes, build requirements, choose the right software, and manage the project to ensure technology goes live and meets the business need.   What you'll learn about in this episode: Why companies struggle to choose the right software The downstream consequences of choosing the wrong software The intimate relationship between smart software selection, process design, and change management The fundamentals of a good software selection process How Meira Consulting helps companies large and small manage the software selection and implementation process Real life examples of the impact of a strategic software selection process The first thing that someone should do when they start the software evaluation process Additional resources:  Rachael Radford on LinkedIn Meira Consulting's Website Josh Dougherty on LinkedIn A Brave New's Website Book Josh to Speak At Your Next Event

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B branding, content strategy, and design agency specializing in helping tech and healthcare brave, bold, and memorable brands. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth. What you'll learn about in this episode: In this episode Josh discusses the importance of a well-managed brand rollout and eight mistakes to avoid during that rollout. The mistakes he discusses include: Rolling out your brand with legal issues unresolved Rolling out with key parts of your brand in wet cement Moving forward without having your messaging fully defined and dialed in Losing interest in the brand rollout before 18 months to 3 years has passed Allowing short-term pressures, like quarterly sales goals, dictate strategic direction Letting ease dictate decisions Forgetting the customer in your brand rollout decisions Committing less than 100% to the brand direction As Josh discusses each of the mistakes, he shares stories about past branding projects and explains how to avoid each mistake. Additional resources:  Josh Dougherty on LinkedIn Josh Dougherty's speaking site A Brave New's website

Creative Strategist & Growth Accelerator Karley Cunningham develops brand leaders by taking businesses from overcrowded, competitive spaces into blue ocean territory, where they can confidently stand out and thrive. Her international client base benefits from accelerated growth, profit and stability as her innovative Surefire Method™ provides them with an infallible business strategy and brand toolkit to stand out in the sea of sameness, attract the people their business needs to thrive, and become a brand leader in their industry. Karley's entrepreneurial success story is featured in the awarded book The Widest Net by Pam Slim. Believing deeply in the practice of 'givers gain,' she's developed a global network and rarely goes a day without making a referral or connection. When not focusing on the business or expanding her network, she can be found somewhere in the mountains of the Pacific Northwest with her wife and dog in their 4x4. What you'll learn about in this episode: Trends in the branding space, what business owners, marketers, and others should be thinking about Why branding is not marketing, and the implications this has for how you build your brand Karley's Surefire Strategy that she uses to help companies refine their strategic direction and craft winning brands How to evaluate a branding firm if you're about to start a branding effort Why it's essential to have the C-Suite involved in any branding process How to use your values to create a truly differentiated organization Additional resources:  Josh Dougherty on LinkedIn Karley Cunningham on LinkedIn Big Bold Brand Website Cary Weston's ChatGPT Experiment Podcast A Brave New's Website Book Josh Dougherty To Speak At Your Next Event

Matt is President and Founder of Heinz Marketing with more than 25 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.   Matt's career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management, Top 50 Sales & Marketing Influencers and Top 50 Keynote Speakers.   Matt and his wife Beth live in a 105-year-old historic farmhouse they renovated in Kirkland, Washington and share with their three children, two dogs, two cats, and several chickens. What you'll learn about in this episode: How Matt and his team at Heinz Marketing help B2b companies with long and complex sales cycles drive revenue through pipeline marketing. Why Matt believes it's important to teach internal teams rather than take on the work as an outside partner. About the intersection between pipeline marketing and your brand. We also discuss how brands should influence and impact pipeline marketing. About the importance of focusing on both short term results and long-term brand equity. The value of relationships and human to human selling in all B2B marketing and sales. Why go-to-market motions are getting more lengthy and complex every day. How a go-to-market playbook can help you stay organized AND pivot when agility is needed. The relationship between corporate strategy and effective pipeline marketing. How to evaluate and integrate artificial intelligence into your strategy. Additional resources:  Josh Dougherty on LinkedIn Josh Dougherty's speaking site Matt Heinz on LinkedIn Heinz Marketing's Website A Brave New's Website

With more than 20 years of experience in marketing, Kirsten Cutshall is the CEO of Austin-based Steel Advertising - a full-service ad agency specializing in marketing to the family. As a purpose-driven agency with a mission of "doing magic for the good guys" Steel' is a strategic partner, driven to produce obvious results and brands people love for who do good in our community - primarily health, education, and government programs. As a researcher and strategist, Kirsten frequently digs into the dynamics of making a decision within the family unit. Her background in Anthropology gives her specific insight into the cultural and generational shifts and how they affect the market.  Kirsten's recent clients include Texas A&M University System, Texas Health and Human Services, Kaiser Permanente and more. Kirsten's past experience includes work for a broad base of Fortune 500 clients as Principal at Tocquigny Advertising, and prior to that at DDB Worldwide. She has a degree from Southern Methodist University and is a member of the American Anthropological Association. She is a frequent speaker on consumer trends, shifting media habits and brand experience creation. What you'll learn about in this episode: The importance of making technology a core part of your brand experience Why building your brand and generating demand at the same time are essential The biggest anxieties that marketers are feeling right now The trends in media planning and how AI is influencing the space How smaller healthcare brands can leverage directories as a long-tail organic traffic plan How businesses are leveraging video, and how to produce video more affordably Additional resources:  Josh Dougherty on LinkedIn Josh Dougherty's speaking site Kirsten Cutshall on LinkedIn Steel Advertising's Website A Brave New's Website

Rob works with business leaders to build identities for their organizations, products, and services. More than a name or logo, Rob believes an identity is defined by clear, focused beliefs, expressed through compelling words, and substantiated by consistent actions. His specialties include strategic positioning, naming and messaging, brand architecture, qualitative research, and organizational change. Prior to launching Heirloom, he was global head of brand architecture and naming at HP, and previously held strategy director roles at several leading, international brand consulting firms. Rob is the author of Brand Naming: The Complete Guide to Creating a Name for your Company, Product, or Service, the most complete and detailed book about brand naming. He has also written about brand strategy and naming for leading publications such as Harvard Business Review, AMA.org, Entrepreneur, TechCrunch, Business Insider, The Guardian, and VentureBeat.  Rob also hosts How Brands Are Built, a popular branding podcast and blog. What you'll learn about in this episode: What it was like for Rob to work alongside the legendary Alina Wheeler co-authoring the 6th edition of Designing Brand Identity. Both Josh and Rob's reflections on the impact that Alina Wheeler had on the brand and design communities in her lifetime What you can expect from the latest edition - what content has been updated and what content is new A few of the new case studies that Rob is excited to feature in the new edition (all 50 case studies are brand new) An inside look at the all the work that went into producing the latest edition The pros and cons of generative AI in the branding discipline Rob's advice for anyone diving into the branding process for their company in 2024 When you'll be able to pick up your copy of the 6th Edition of Designing Brand Identity Additional resources:  Designing Brand Identity Site Rob Meyerson's Site Heirloom Agency Site Rob Meyerson on LinkedIn Josh Dougherty on LinkedIn Josh Dougherty's Site A Brave New's Website

Jon is the President/CEO of Phoji Inc, the creator, inventor and patent holder of the custom emoji. Jon also serves as fractional Advisor, Business Development for CTO Teammate and fractional Advisor, Business Development for Bright Bucks Inc.  CTO Teammate is focused on maximizing the ROI on technology by providing fractional resources expert in their discipline. What you'll learn about in this episode: The importance of alignment between branding, marketing, and technology Why slowing down and developing a plan for digital transformation is the best thing you can do before going through a substantial technology change How Jon's company Phoji managed their transition from being an app to a Saas company Some of the factors private equity and VCs look for when evaluating the tech of a company in the pre-investment phase The key trends all companies need to consider in 2024 as the evaluate their technology approach Additional resources: Josh Dougherty on LinkedIn Josh Dougherty's speaking site CTO Teammate's website Jon Christensen on Linkedin Jon Christensen's Email A Brave New's Website  

Elizabeth Sutherland, APR, is the Sutherland of Sutherland Weston Marketing Communications.  Growing up in Northern Maine, after college Elizabeth worked for the United States Senate, the American Red Cross, and Northern Light Health in increasingly complex public relations and marketing roles before launching out on her own. She is a graduate of the Bangor Region Leadership Institute and winner of the 2016 Eames Leadership Award, the Girl Scouts of Maine 2017 Juliette Award for Leadership, and a 2022 laureate of the Maine Business Hall of Fame. She serves on several non-profit boards and in leadership roles for a variety of local and state-wide organizations. Elizabeth is an experienced public relations professional with expertise in campaign strategy development, brand development, budgeting, research, and measurement. She is also an avid reader, writer, runner, mother of two boys, and wife to a radio-talk-show host. As an entrepreneur, Elizabeth directly understands the challenges many small businesses face and has made it her mission to help grow small business dreams whenever she can. What you'll learn about in this episode: An overview of the fundamentals of public relations Why public relations is one of the essential components to a business growth strategy The ways that public relations can (and should) expand because what we oftent think of crisis communications into a long-term brand building venture Specific ways that PR can help you drive growth for your organization as you are seeking to scale The importance of authenticity in a PR strategy Why public relations requires long-term commitment to see sustained success How to get quick wins while you're building towards that long-term success Things to look for when selecting a public relations partner for your business Additional resources:  Josh Dougherty on LinkedIn Learn About Josh Dougherty's Keynote Speaking A Brave New's Website Elizbeth Sutherland on LinkedIn Sutherland Weston's Website  

With 18 years of industry expertise in DTC and Marketing, Rabah is a force to be reckoned with in the world of advertising. Spending millions on captivating ad campaigns and having the honor to work alongside the inspiring Oprah, Rabah has crafted a career forged in the School of Hard Knocks of Advertising. As the former CMO at Triple Whale, a cutting-edge attribution solution, innovative strategies brought unprecedented growth during a whirlwind 18-month tenure. Now, as the Chief Evangelist at the TW, Rabah continues to lead, inspire, and push the boundaries of creativity. Rabah's unparalleled experience also includes directing the paid media for the recruitment vertical at Whole Foods, where a blend of intuition and analytical prowess made a significant impact. This eclectic background, coupled with a relentless pursuit of excellence, makes Rabah a fun and fascinating guest to chat all things marketing.   What you'll learn about in this episode: Triple Whale's growth story - how they grew to be the most installed Shopify App ever Rabah's 4 pillars of building a B2B SaaS brand Why Rabah believes that high-value B2B SaaS marketing is so different than DTC or Direct Response How to leverage big events and other moonshot marketing ideas to build brand affinity…and how to tie results to those ideas The perils of spending significant dollars on paid media when you have a high value product How to find the right people to work for you as you build out your marketing team How to keep people engaged in a high-growth, high-demand environment Josh and Rabah's takes on AI, Twitter (X), and more Additional resources:  Josh Dougherty on LinkedIn Rabah Rahil on Twitter Rabah Rahil on LinkedIn Triple Whale's Website A Brave New's Website

Kris Kelso is a Keynote Speaker, a two-time entrepreneur, a Professional Certified Coach, and is the author of "Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence". Kris has worked with hundreds of entrepreneurs, business owners, and their leadership teams as a coach, facilitator, and mentor. He is the Dean of Entrepreneurship at the Professional Christian Coaching Institute, an advisor and instructor at the Nashville Entrepreneur Center, and is a contributing writer for Fast Company Magazine, Yahoo Finance, and The Nashville Business Journal. Kris has founded multiple companies and has served on the boards of directors of several non- profit organizations. He lives with his wife and three teenaged sons in a suburb of Nashville, Tennessee.   What you'll learn about in this episode: What is imposter syndrome? Why it typically presents itself in high performers How imposter syndrome can weaponize our unique gifts as people against us How to recognize the difference between imposter syndrome and a lack of capabilities Three specific shifts in thinking that can help marketers combat imposter syndrome so they can be bold, decisive, and creative in their work.   Additional resources:  Josh Dougherty on LinkedIn Kris Kelso on LinkedIn Kris Kelso's Website OvercomingTheImposter.com (book and online course) A Brave New's Website  

In this episode host Josh Dougherty is joined by the A Brave New team. Art director Phil Padilla, content director Brad Steinbacher, and project manager Mel Johnson share their thoughts about which brands they would draft for their fantasy brand football team starting with quarterback and running down the other key positions on the offensive side of the ball. What you'll learn about in this episode: The difference between a slot receiver brand and a big play receiver brand Which position best fits brands like Hersheys, Adobe, and Black & Decker, and Magic Spoon The powerful ways that perceptions and emotions shape our perspective about brands Why Phil believes that root beer is an underrated drink that deserves a lot more credit than it gets How brand positioning is not so much about being positive or negative, but more about highlighting different strengths and attributes. Additional resources:  Josh Dougherty on LinkedIn Phil Padilla on LinkedIn Brad Steinbacher on Linkedin Mel Johnson on Linkedin A Brave New's Website