Branding Fundamentals Part 1, with Josh Dougherty
Update: 2024-09-18
Description
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based agency that builds bold & memorable healthcare brands. Over the last 15 years, he's worked with clients to develop unique brands and accelerate business growth using human-centered strategies and smart execution.
What you'll learn about in this episode:
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The basics about brand drivers
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We'll do a deep dive into four specific brand drivers
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Essence
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Promise
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Core attributes
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Brand positioning statement
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For each of these brand drivers Josh explores:
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What the brand driver is
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Why the brand driver is important
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How it looks in a real-world example
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How to get started creating the brand driver for your organization
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Additional resources:
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