Claim OwnershipE-Commerce Growth | Supplement Marketing | Direct-to-Consumer Marketing Strategies
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Description
Marketing Strategies for Supplement Business Owners. Discover what works in nutritional supplements marketing online.
If you’re a supplement brand, this show will uncover:
- E-Commerce Growth
- Marketing Strategies
- Maximize your supplement marketing
- What are the top supplement trends?
- How to use YouTube ads to grow a health supplement business
- What is the best way to grow a supplement brand?
- How to grow a supplement company
- What are the best supplement marketing strategies that work
- Is a supplement business profitable
- Who buys supplements
- Supplement funnels
- How to start a dietary supplement business or functional food brand
- And much more
Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 13 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements.
Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.
110 Episodes
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"Send me a text" In this episode, we dig into the real secret behind crushing it on Black Friday and Cyber Monday.... TRUST. Most supplement brands think discounts alone will drive sales, but that's exactly why they get stuck with mediocre results. Trust doesn't disappear just because shoppers are in deal-hunting mode, it becomes even more critical. What You’ll Learn: Why trust, not discounts, is the biggest sales driver on Black Friday for nutritional supplementsHow to compress weeks of cred...
"Send me a text" Black Friday is no longer a one-day shopping event it’s a month-long buying frenzy that begins in October and peaks through Cyber Monday. Last year alone, Black Friday drove $10.8 billion in online U.S. sales, and Cyber Monday topped $13.3 billion. But here’s the twist: supplement brands need a different playbook. In this episode, we break down how supplement founders and marketers can turn the biggest sales weekend of the year into long-term customer growth. From early email...
"Send me a text" If you're running a supplement brand doing $2-5 million per year and feel stuck at your current level, I'm going to share something with you that most agencies will never tell you. Because they don't know how people really buy supplements. At Creative Thirst, we've spent years analyzing what separates supplement brands that break through revenue ceilings from those that plateau. After optimizing pages, tracking millions in conversion data, and interviewing thousands of ...
"Send me a text" In 2 years, Grüns went from zero to $500M valuation selling gummy vitamins in a market that was already very saturated. The format wasn't new. The "convenient on-the-go” positioning wasn't innovative. So what actually drove their success? This deep-dive reveals the marketing strategy most case studies miss. While Grüns markets to a massive Total Addressible Market (TAM) with generic "nutrition gaps" messaging, they actually convert customers a very dif...
"Send me a text" Are your supplement marketing funnels bleeding money? Whether you're stuck at 6-figures or scaling to 8-figures, this episode reveals the compliance-friendly strategies that are actually converting supplement customers in today's evolved marketplace. Discover how the supplement marketing landscape has completely transformed as customer sophistication levels skyrocketed. How direct response marketing changed over the years. The current trend in video ads for direct-to-consumer...
"Send me a text" The Supplement Industry Revolution: Why 90% of Brands Are Failing (And 5 That Aren't) The supplement industry just split in half. On one side, you've got brands burning through cash on Facebook ads, racing to the bottom on price, and struggling to survive. On the other side, there are companies quietly making 8 and 9 figures by breaking every "rule" the industry taught us. In this episode, I break down exactly what's happening and why most supplement brands are completely mis...
"Send me a text" In this episode, I break down why the supplement industry is splitting into two distinct groups: companies that own their customers and companies that just make products for other people's customers. You'll discover why chasing that big CVS or Walmart deal might actually destroy your brand, how direct-to-consumer supplement companies are building 3x higher profit margins than retail brands, and the exact formula winning brands use to build customer relationships before buildi...
"Send me a text" In this episode, I interview James Oliver from Atlas Bars www.atlasbars.com on how he grew his protein bar company to $1.5M in 3 years without any venture funding. James focused on the product quality first with pure, clean ingredients. Hit many roadblocks along the way. He bootstrapped the company initially by spending his own savings from driving Uber and selling knives, producing a few thousand bars upfront and sampling them primarily at functional fitness gyms like ...
"Send me a text" This episode gives you step-by-step guidance specifically for increasing CAC strategically rather than just accepting AOV/CAC relationships. Explores how higher CAC (Customer Acquisition Costs) can: Unlock premium marketing channelsAttract higher-quality customersCreate competitive advantagesEnable faster scalingImprove market positioningAfter working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discove...
"Send me a text" This episode explains: How higher AOV creates competitive moats by allowing you to outbid competitors for the best advertising inventory and customersWhy higher AOV customers typically have higher lifetime value due to increased commitmentHow higher AOV improves cash flow for faster scalingThe concept that CAC is an investment, not just a cost, and the return matters more than the absolute amountReal examples of how this strategy leads to market dominationAfter working with d...
"Send me a text" Uncover the single most important part of your marketing machine that most people completely gloss over. (But it’s responsible for it’s success or failure.)Finally gain the clarity you crave around your marketing so you know that you’re spending your time on the RIGHT things.Learn how to actually reach MORE of the RIGHT people and how most are going about it completely backwardsLearn more about Jeff here: https://factmethod.com Or reach out to Jeff directly at: jeff@factmetho...
"Send me a text" Perfect for: Supplement brand owners, email marketers in health/wellness, and anyone looking to build deeper customer relationships through email marketing. Key Takeaway: In the supplement industry, email isn't just a marketing channel—it's a valuable service that enhances customer health while driving sustainable business growth through education, trust, and authentic connection. What You'll Learn: Discover the "Sunday Tips" approach that creates anticipation instead of inbo...
"Send me a text" The supplement industry has undergone a massive shift from a lightly regulated gold rush to a tightly policed marketplace where quality is no longer a nice-to-have, but a survival strategy. Fueled by pressure from regulators and major platforms like Amazon, low-quality operators have been squeezed out, leaving room for brands with strong documentation, testing protocols, and trusted manufacturing partners to rise. This transformation is reshaping how brands compete, how custo...
"Send me a text" Discover the profit-boosting power of larger supplement sizes. In this episode, we break down the Supersizing Strategy, a simple yet powerful tactic that can increase your margins, improve customer satisfaction, and drive higher lifetime value. If you're not offering 60- or 90-day supplies, you're leaving money on the table. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com After work...
"Send me a text" Buying a supplement isn’t just about health, it’s about hope. In this episode, we explore how emotional drivers like desire, aspiration, and the hope for a solution shape consumer behavior and how smart brands use these insights to position their products in a crowded marketplace. Key Takeaways: Why supplement purchases sit between emotional and functional buying decisionsHow desire and hope fuel demand in categories like beauty, anti-aging, immune health, and chronic painThe...
"Send me a text" Thinking of selling your supplement brand? In this episode, we break down what it really takes to position your business for a successful exit—from financial prep and operational cleanup to finding the right buyer and maximizing valuation. Whether you're years away from selling or ready to take offers, this is your roadmap to a profitable transition. Guardrailing book Key Takeaways: What buyers look for in a supplement brand (and what turns them off)How to boost your valuatio...
"Send me a text" Why Chasing LTV Alone Is Costing You More Than You Think n this episode, we explore the tension between maximizing customer lifetime value and genuinely improving customer health outcomes in the supplement industry. You'll hear real examples, strategic insights, and practical steps to align business growth with true customer success. Key Takeaways: Why focusing solely on LTV can backfire in the long runHow customer success drives word-of-mouth and retentionPractical ways to p...
"Send me a text" Key Takeaways from This Episode: Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics:Customer Acquisition Cost (CAC)Payback PeriodContribution MarginKaak (Customer Acquisition Cost): Most supplement brands spend $70–$120 to acquire a customer. That number affects cash flow and growth — and it’s heavily influenced by your website, ads, targeting, and conversion rates.Payback Period: The time it takes to recoup your Kaak....
"Send me a text" This episode explores how supplement brands can leverage content marketing, particularly podcasting, to build genuine authority in an increasingly crowded marketplace. The host argues that successful supplement companies must adopt a "media company mindset," focusing on providing valuable information alongside their products. Key Takeaways Modern supplement brands succeed by positioning themselves as information providers, not just product sellersQuality content creates lasti...
"Send me a text" Have you ever wondered why some supplement brands create loyal customers for life while others struggle with high refund rates and one-time buyers? The secret might surprise you. It's not about having the trendiest ingredients or the flashiest marketing. It's about understanding the psychology behind your customers' decisions. Most weight loss customers aren't buying a product - they're buying hope. And how you handle that hope determines everything about your business. Join ...
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