How Smart Supplement Brands Use LTV, AOV, and CAC to Print Money (While Others Go Broke)
Update: 2025-08-24
Description
This episode explains:
- How higher AOV creates competitive moats by allowing you to outbid competitors for the best advertising inventory and customers
- Why higher AOV customers typically have higher lifetime value due to increased commitment
- How higher AOV improves cash flow for faster scaling
- The concept that CAC is an investment, not just a cost, and the return matters more than the absolute amount
- Real examples of how this strategy leads to market domination
After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. 
Click here to discover the 3 funnels that can help your health supplement business succeed.
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com
If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com
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