The Art of Value Whispering Podcast | Meaningful Marketing for Introverts

Welcome to the Art of Value Whispering podcast   Do you think you’re bad at sales because you’re quiet, thoughtful, or introverted? Think again.  ‍ In this week’s episode, I’m spotlighting some of the most powerful insights from past sales experts who’ve reframed what it means to sell, without the pushy tactics or fake confidence. ‍ If you've been avoiding sales conversations, second-guessing your value, or just not sure how to guide potential clients to a yes… this episode will be a game changer for you.   Join me in this insightful episode to learn why your introverted strengths are actually your sales superpowers, how to guide potential clients to a yes with calm confidence, and what to do when selling feels awkward or unnatural. ‍ 🎯 And if you're ready to go deeper, join me for my live masterclass: How Introverts Can Sell More Tuesday May 27 | 2:00 PM GMT / 3:00 PM CEST ‍ Save your seat here ‍ “You don’t have to be pushy to sell — you just need to be present, curious, and confident in your value." - Melitta Campbell In this Week's Episode... ‍ You will discover: ‍‍ Why great sales conversations start with listening, not pitching How a clear framework helps introverts guide clients to the right solution with confidence How women’s desire to help gives them a secret sales superpower Why sales done with curiosity and care becomes a powerful act of service How showing up as a trusted guide (not a walking brochure) changes the entire sales experience ‍ How your clients are your best sales team The 80/15/5 rule that makes sales feel natural (and stops you giving it all away) ‍ ‍ “Clarity is king in sales, and action equals results." - Natalie Carthew ‍ If you’re ready to take control of your habits and make real progress in your business this year: Check out Melitta’s Value Whispering Blueprint Program at valuewhispering.com. Join the conversation in the Dream Clients Club here and share your biggest challenges in taking action! Register here to join the Sales Masterclass on 27 May. ‍ ‍ Ready to add more meaning and impact to your marketing? To learn more about working with Melitta and her signature Value Whispering Blueprint programme, book a complementary call with Melitta here: https//valuewhispering.com ‍ ‍ About Melitta Melitta Campbell, also known as The Value Whisperer, is an award-winning business coach, TEDx speaker, best-selling author of 'A Shy Girl's Guide to Networking' and podcast host.  Melitta is passionate about helping introverted experts, and service business owners who prefer meaningful and impactful marketing, over loud and pushy strategies, to confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍ She teaches her clients a unique approach to business growth: The art of Value Whispering. It's a a quieter, smarter way to market your small business, that weaves your true value through everything you do, so you can naturally stand out, attract your dream clients, and have an impact you feel proud of - without ever feeling fake or pushy.  ‍ Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of growing a thriving small business and maintaining a balanced lifestyle. ‍ Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally, most recently on the TEDx stage. ‍ Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here.   Connect with Melitta Website         Linkedin         YouTube     Watch my TEDx Talk: An Introvert's Guide to Having Quiet Impact ‍ Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! > Join the Dream Clients Club (free) ‍ You May Also Enjoy... Selling with Noble Purpose - Lisa McLeod Creating Sales, One Conversation at a Time - Anthony Steers ‍How Introverts have the Edge in Sales and Networking - Matthew Pollard Why Introverts are Naturally Great at Sales  (even if you think you're not) The Art of Joyful Selling Why Selling = Service ‍ > More Podcast Episodes ‍

Welcome to the Art of Value Whispering Podcast! ‍ To wrap up 2024 and gear up for the new year, I've created a series of mini-episodes for you, which I've dubbed ‘The Planisodes’.  ‍ In each Planisode, I'll provide you with advice, coupled with a straightforward activity for you to complete, to help you prepare your business for success in 2025, and truly make it your best year yet. ‍ To support you in moving through the Planisodes, join the free Dream Clients Club where you can share your plans, get inspired by your peers, and access a custome planning worksheet to support you. www.melittacampbell.com/club ‍ Today, you'll Put Doubts in its Place, So You Can Flow Towards Success in 2025   In this podcast Planisode, you are going to start addressing your fears and doubts. ‍ This two-part exercise will quickly put fear and doubt in its place, leaving you free to dream bigger and create the goals that will move your business forward. "When we take the time to process our fears, we often discover they’re far from reality. Facing them allows us to move forward with confidence and focus on what’s truly possible." - Melitta Campbell ‍   Get More from the Planisodes in the Dream Clients Club Share your Plans, Access all the Planisodes and Download your free Planning Worksheet in the Dream Clients Club. www.melittacampbell.com/club ‍ >>>  Don't miss Planisode #5 coming Wednesday! ‍ ‍About Melitta Campbell Melitta Campbell is an award-winning business coach and founder of the Value Whispering Blueprint, a 12-week programme that will guide you step-by-step as you learn to Articulate your True Value, Market your Business with Greater Ease and Sell with Integrity.  ‍ Her expertise comes from 25+ years of experience in communication, marketing and leadership, including more than a decade of running her own businesses. This allows her to coach her clients on the inner-game of success as much as the practicalities of starting and running a thriving business.  ‍ Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, expert speaker, and host of the Art of Value Whispering Entrepreneur podcast.  ‍ In 2021, LinkedIn named Melitta as one of the top Sales Influencers to follow and one of their top 14 most authentic contributors. ‍ At AIs ‘Influential Business Woman Awards’ in 2021, 2022 & 2023, Melitta was awarded:  Most Influential Female Business Coach (Europe)  And she was recently named as one of the top Female Business Coaches in the World by Cade Hildreth.  ‍ Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband and two daughters. ‍ If you are a service-based business owner looking to grow your business, book a complementary business assessment call with Melitta to understand your next steps towards enjoying more dream clients, balance and impact. www.melittacampbell.com/call ‍ Connect with Melitta Website                Facebook                Linkedin               Twitter         ‍ ‍ Other Episodes you May Enjoy... Why Smart Women get Stuck with an Expensive Hobby (not a real business) How to Grow your Business with DREAMS Goals ‍A Shy Girl’s Guide to Networking Good Planning is Good Business - Candice Bakx-Friesen How to Get Your Niching Right ‍ ‍> More Podcast Episodes ‍ ‍

Welcome to the Art of Value Whispering podcast   Today, I’m talking about how to market your business on a budget. In our last value session, I spoke about building visibility and confidence. I asked participants about their limiting beliefs around marketing—specifically, what holds them back from reaching their ideal clients. Several mentioned feeling that marketing was too costly or complex.   Having worked in marketing and communications for over three decades, I can assure you that effective marketing doesn’t have to break the bank. With the right clarity and strategy, there are many free or low-cost ways to market any business.   In this episode, I’ll guide you on how to market your business effectively on a limited budget, time, and experience. Join me to learn practical insights for attracting your ideal clients through effective marketing! ‍ “There’s a lot you can do to market any business, in any industry, for free or at very low cost. It all comes down to having clarity and a strategic approach.” - Melitta Campbell ‍ In this Week's Episode... You will discover: ‍ The true meaning of Marketing How to master the 7 P’s of marketing Budget-friendly marketing tactics for your business Maximising social media as a powerful marketing tool The importance of knowing your purpose and audience How to build an effective marketing strategy on a tight budget Setting clear goals for a successful marketing strategy ‍‍ “Know your purpose and audience—it drives what you do and helps you create solutions that truly resonate with your ideal clients.”- Melitta Campbell ‍ Ready to add more meaning and impact to your marketing? To learn more about working with Melitta and her signature Value Whispering Blueprint programme, book a complementary call with Melitta here: www.melittacampbell.com/call   Join the Weekly Live Masterclasses : The Value Sessions ‍ Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community. ‍ You can register for this free online event here > ‍ About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍ She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.   Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle. ‍ Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally. ‍ Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here.   Connect with Melitta Website        Facebook        Linkedin         Twitter         YouTube     Visit: TEDx Swansea website ‍ Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! > Join the Dream Clients Club (free) ‍ You May Also Enjoy... How to Price Fairly and for Profit How to Connect, Engage and Sell with Email The Marketing Mindset Marketing your Business Online with Confidence -Lesley Notton The Power of Belief: How to build your business confidence & naturally attract more clients ‍ > More Podcast Episodes ‍

Today I’m talking about Confident Networking I believe that Networking is ultimately the shortcut to the success of any business. It is how you attract interesting people and opportunities to your business.   Networking is a great test of your value whispering, because you need to express your true value in person often. Talking about your business in a conversation can feel unnatural, particularly if you're shy. But using your value whispering techniques and storytelling can help you do this with ease, comfort and confidence. ‍ If you hold back from networking, you risk limiting yourself, your business, and your access to opportunities beyond your own horizon. So it’s essential for business owners to step up and figure out how to make networking work.   Join me in this episode to understand more about how to become a confident networker. I share my transition from a shy girl to a successful business owner, author, public speaker and coach - all through the power of confident networking.  ‍ I also share practical discovery tips that will help you build confidence to have conversations, add value and attract more of your dream clients to your business. ‍ “It is when we show up as our true self that we connect with the right people, and connect with the right opportunities." - Melitta CampbellCLICK TO TWEET ‍ In this Week's Episode... ‍ In this episode filled with valuable insights, you will discover: Why networking is important to your business. The different stages of networking and how you can leverage them How to build your confidence comfortably and achieve your goals with ease. How to master the Art of Networking, even if you feel shy How to approach networking offline and online How to develop and grow your personal brand through networking   “Part of building your personal brand is deciding who you are, how you want to be remembered, and how you're going to show up to ensure that people come away with the right perception of you.” - Melitta CampbellCLICK TO TWEET ‍ Bonus: Listen until the end of the episode for a special bonus - the first chapter of my audiobook: A Shy Girl’s Guide to Networking. ‍ Join the Weekly Live Marketing Masterclasses : The Value Sessions ‍ Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.   In the Next Value Session we’ll be looking at : The Three Stages of Networking for Business Success   Join the Dream Clients Club here (free) > ‍ ‍ About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍ She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact. ‍ Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle. ‍ Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally. ‍ Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. ‍ You can learn more about Melitta's story here.   Connect with Melitta Website                Facebook                Linkedin               Twitter                                                     ‍ Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! > The Dream Clients Club

  Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.   In this episode In this episode of the Driven Female Entrepreneur Podcast, I speak with Tricia Brouk, the international award-winning director, founder of the Big Talk Academy and the executive producer of TEDx Lincoln square. Tricia moved to New York when she was 20 years old to pursue a successful dance career, which took her all over the world. Before she moved into working in film, television and theatre.  When a friend invited her to direct a TEDx talk, she jumped at the experience, and soon found she was able to bring all of her experiences to the ‘show’. Since that first event three years ago, Tricia has since placed more than 50 speakers on more than 20 TEDx stages.  Through her podcast, The Big Talk and her newly published book, The Influential Voice, Tricia is on a mission to help others share their story and use their voice to make the world a better place. Don’t miss Tricia's advice on how you can be an effective storyteller and use your voice to have a positive impact on your business and beyond.  "There is so much self discovery when you decide to start speaking; it’s really powerful." - Tricia Brouk Highlights In this value-packed episode you'll learn: How to generate an inspirational and transformative connection with your audience.  How to find your authentic voice. What it takes to start speaking on stages. Why speaking on stages helps you grow your business. How communicating with dignity and respect makes you an effective communicator. Why understanding your beliefs is central to attracting the right clients.  ...and much more! "When you share your powerful story and your message, you can change and even save other people’s lives." - Tricia Brouk About Tricia Brouk Tricia Brouk is an international award-winning director. The International Association of Top Professionals honored her as the Empowered Woman of 2021. She has worked in theater, cinema, and television for over three decades. She brings her particular skills to the art of public speaking.   The Executive Producer of Speakers Who Dare and the previous Executive Producer of TEDxLincolnSquare in New York City. She Cultivate the Speaker Salon in New York City, an incubator and showcase for new speakers, offering speakers the opportunity to get in front of influencers, event organizers, media producers, and TEDx organizers who can place them on major platforms. Connect with Tricia Brouk  Website        LinkedIn         Facebook        Twitter        Instagram Youtube Join the Driven Female Entrepreneur Community Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs.  You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!   > The Driven Female Entrepreneurs Club   About Your Host, Melitta Campbell Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months. By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge. After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses. Book your Free Business Clarity Call: www.melittacampbell.com   Get More Clients with your FREE Listener Gift The number one question I'm asked is: How can I get more clients?  To help you market your business and attract more of your ideal clients, download your free eBook today: Download your FREE Gift: 100 Ways to Market your Business for Free!  

How to Stop Competing on Price and Start Standing Out for Your True Value Many business owners feel pressure to drop their prices just to win clients. But the truth is, lowering your price rarely builds the kind of business (or life) you really want. In this final episode of The Brilliant Book Festival, I’m joined by David Gómez, pricing expert and author of Stop Competing on Price, as well as our brand new co-authored book, Connect. Lead. Succeed, who shares how entrepreneurs can stop competing on price and start standing out for all the right reasons. David has spent more than 15 years helping small businesses strengthen their pricing and profitability by focusing on differentiation, perceived value, and human connection. He explains why your ability to charge fairly for your work isn’t about being the cheapest — it’s about being clear, confident and meaningfully different. If you’ve ever found yourself second-guessing your prices or wondering how to communicate your worth without discounting, this conversation will open your eyes to what really creates value in your clients’ minds. WHAT YOU'LL LEARN IN THIS EPISODE Why competing on price keeps your business stuck — and what to do instead The three questions that uncover your true differentiators How to find what makes you remarkable (even when it feels like everyone’s the same) Simple ways to add value that make price irrelevant How to use connection and clarity to build trust — and win clients who pay what you’re worth ...and much more!   🎧  Prefer to Listen? Visit: www.melittacampbell.com/podcast Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify. 📍 TIMESTAMPS 00:00 – Introduction Welcoming David Gómez to the show — co-author of Connect. Lead. Succeed. — and setting up the discussion on pricing, differentiation, and profitability. 02:10 – David’s background and mission From corporate sales to championing small business owners — why he helps entrepreneurs defend their value and stop lowering their prices. 06:00 – The real problem isn’t price — it’s clarity of value Why customers question your price when they don’t understand what makes you different 08:40 – The three questions that reveal your difference David’s “Differentiation Trinity”: Why you? Who cares? How will they know? — and how to use it to justify your pricing. 12:30 – Finding what makes you remarkable Why your uniqueness isn’t in the product — and how to discover it through your customers’ eyes. 16:00 – The power of small details How tiny, thoughtful touches create loyalty, make price irrelevant, and turn clients into advocates. 21:30 – Customer experience vs. customer service Why “acupuncture moments” — small, strategic improvements — matter more than big, costly overhauls. 25:10 – How to set the right price Moving beyond cost-plus formulas — pricing based on perceived value, comparison, and differentiation. 30:00 – The rise of value-driven competition How the market has evolved in the past decade — and why clear communication now beats clever marketing. 34:40 – AI, evolution, and the human touch How technology opens new opportunities — but genuine connection will always be the true differentiator. 37:50 – The truth about discounts When it’s okay to discount — and why you should always link it to something (referrals, volume, or case studies). 41:00 – Smart alternatives to discounting Creating tiered offers or “good–better–best” options to serve more clients without reducing your value. 43:00 – Final thoughts and where to find David Why small businesses have the biggest opportunity to lead through connection — plus where to learn more about David’s work.   🤖  MEET VALORA - YOUR AI BUSINESS COACH Turn your insights from this episode into practical actions you can take this week to pause, trust yourself, and take the next step towards building a business that feels true and sustainable.   Go to ➡️ https://connect.melittacampbell.com/book-festival   #podcast #businessgrowth #authenticbusiness #valuewhispering  #marketingpodcast #business #sales  #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted  #mindset #marketing #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #business #businesssuccess #sales #pricing #leadership

‍ * New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Access Valora here and get personalised actions for growth > ‍ The Truth About Coaching Through Imposter Syndrome So many coaches and consultants encounter clients who hold themselves back—not because they lack skills, but because they quietly believe they don’t deserve success. ‍ In this episode of The Brilliant Book Festival, I’m joined by Clare Josa, author of Ditching Imposter Syndrome and now her follow-up book: Coaching Imposter Syndrome. ‍ Clare has spent more than two decades helping people break free from imposter syndrome. Now her mission is bigger: to equip coaches, consultants and leaders with safe, practical tools to recognise and respond to imposter syndrome when it shows up in their sessions. ‍ She also reveals the myths still circulating about imposter syndrome, why it’s not the same as self-doubt, and how AI might just play a surprising role in helping people feel more confident and capable. ‍ If you’ve ever wondered how to tell the difference between skills-based self-doubt and deeper identity-level imposter syndrome, this conversation will open your eyes. ‍ Prefer to WATCH? https://www.youtube.com/@melittacampbell ‍‍ ‍ “Imposter syndrome isn’t a life sentence. It’s something you can spot, understand and clear.” – Clare Josa ‍ Beyond Self-Doubt: Spotting the Real Signs Clare explains that self-doubt is about skills, while imposter syndrome cuts deeper — it’s about identity. ‍ Self-doubt sounds like: “I don’t know enough, I need more experience.” Imposter syndrome sounds like: “I’m not good enough. They’ll find me out.” This distinction matters, because the tools that help with self-doubt often fail when the issue is imposter syndrome. Coaches who miss this can leave clients feeling stuck or even unsafe. ‍ The Myths Holding Us Back In recent years, imposter syndrome has gained visibility, but with that has come misinformation. Clare shares how some dismiss it as: ‍ “Just self-doubt in disguise.” “A construct designed to hold women back.” Her response? Labels aside, what matters is helping people recognise the patterns keeping them small, and giving them tools to move forward. ‍ “Confidence grows fastest when you have the right tools and support at your fingertips.” – Clare Josa ‍ ‍ Practical Tools for Coaches Clare’s new book and app provide 26 simple, safe tools coaches can use the moment imposter syndrome gatecrashes a session. These tools help coaches to: ‍ Clear limiting patterns without opening emotional “Pandora’s boxes.” Shift their clients mindset fast with confidence and safety. Give coaches clarity on how far to go — and when to signpost deeper support. The goal isn’t to turn every coach into an imposter syndrome specialist, but to equip them with the confidence to help clients without overstepping. ‍ ‍ Imposter Syndrome, Introverts and Change Clare also clears up another myth: imposter syndrome doesn’t only affect introverts. Both introverts and extroverts experience it, but they cope differently: ‍ Introverts tend to overthink. Extroverts tend to overact. And because imposter syndrome is linked to identity, it often surfaces during times of transition—like stepping into a new role, raising prices, or navigating fast-changing technology. ‍ AI as a Confidence Companion Perhaps most intriguing, Clare has developed Ask Clare AI — an app trained on millions of her own words to give coaches, managers and individuals real-time support between sessions. ‍ It’s not designed to replace the coach, but to act as a safe, trauma-informed resource when self-doubt or fear strikes in the moment. ‍ ‍ A Final Thought to Reflect On Coaching through imposter syndrome isn’t about fixing clients — it’s about helping them reconnect with who they really are. ‍ When coaches can spot the difference between self-doubt and identity-level struggle, and when they have the tools to guide clients safely through those first steps, everyone benefits. ‍ As Clare reminds us, the real goal is bigger than overcoming imposter syndrome. It’s about building a world where people feel comfortable in their own skin, confident in their contribution, and free to reach their full potential. ‍ So instead of asking, “How do I help my clients push through self-doubt?” try asking, “How can I give them the tools and confidence to break free from imposter syndrome for good?” ‍ That small shift in perspective can change not just a coaching session, but the whole trajectory of a client’s success. ‍ ‍ ‍ About Clare Clare Josa has been a leadership mentor since 2003. She’s the author of eight books, including Dare To Dream Bigger and Ditching Imposter Syndrome. She was certified as an NLP Trainer in 2003, and is also a formally-trained Meditation and Yoga Teacher Teacher, a Reformed Engineer and the former Head of Market Research for one of the UK's most disruptive companies.  ‍ Clare has spent more than a decade specialising in empowering passionate world-changers to do the ‘inside work’ so that you can get on with making a difference in the world. As co-founder of the EU VAT Action campaign in 2014, she has had to overcome any remaining ‘visibility’ fears, to stand on international stages (European Parliament, Downing Street, IoD) in front of people who had been studying what she was giving keynotes on for most of their careers. ‍ She is regularly interviewed by the international press and has been interviewed by numerous radio and TV stations. She is a member of the UK’s Institute of Directors and she speaks internationally about how to change the world by changing yourself. ‍ Clare lives in Sussex, in the UK, with her husband, their 3 young boys, a bouncy Jack Russell, a totally loopy springer spaniel, and 10 mindful chickens.  ‍ Read Clare's Books: Ditching Imposter Syndrome ‍‍                                         Coaching Imposter Syndrome. Connect with Clare Website    LinkedIn ‍ ‍ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl’s Guide to Networking and founder of The Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. Learn more about working with Melitta here ‍ ‍ Ready to Grow Your Business? ‍Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Working with Melitta >  ‍ ‍ Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍ ‍ You May Also Enjoy... The Bookability Formula: What the 1% of most-booked speakers do (and you can too) The Leveraged Business: How to Scale Your Business without the Sacrifice Uncaged: A Good Girl’s Journey to Reinvention Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea ‍ > More Podcast Episodes ‍

‍ * New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Access Valora here and get personalised actions for growth > ‍ The Secrets of Being a Bookable Speaker So many entrepreneurs wonder why some speakers are in constant demand while others struggle to get booked. In this episode of The Brilliant Business Book Festival, Maria Franzoni,  former bureau insider and author of The Bookability Formula reveals the formula that makes speakers irresistible to event organizers. Drawing on decades of experience, Maria shows why being “bookable” has less to do with celebrity status and more to do with relevance, clarity, memorability, and ease. She also explains how entrepreneurs can use speaking not just for visibility, but as a powerful driver of business growth and influence. If you’ve ever wanted to know what makes organizers say yes and how to become the go-to choice in your field, this conversation will open your eyes. ‍ ‍ Prefer to WATCH? https://www.youtube.com/@melittacampbell‍‍ ‍ ‍ “Bookable speakers aren’t always the most famous — they’re the ones who are relevant, memorable, and easy to work with.” – Maria Franzoni ‍ Beyond Star Power: What Really Gets You Booked Many assume that only celebrities or big-name experts get chosen for paid speaking gigs. Maria shows why that’s a myth. The most booked speakers aren’t always the most famous — they’re the ones who are relevant, memorable, and easy to work with. ‍ She explains why clarity of message and consistency often matter more than a massive following, and how anyone can raise their profile by positioning themselves strategically. ‍ ‍ The Six Elements of Bookability Maria breaks down her framework into four foundations, a multiplier, and a divider: ‍ Relevance to a paying audience Known for one clear thing Memorable for both audiences and bookers Easy to find and work with Value as the multiplier (delivering clear ROI) Ego as the divider (too much can ruin everything) This combination reveals why some speakers build thriving businesses while others plateau. ‍ ‍ “Being known for one clear thing doesn’t limit you — it’s the key that opens the right doors.” – Maria Franzoni  ‍ ‍ Niching Down to Open Doors One of the most counterintuitive insights Maria shares is that being known for one thing actually expands your opportunities. Just like Amazon started with books before becoming known for convenience, speakers who focus on one clear theme open the door to broader opportunities later. ‍ ‍ Value Beyond the Stage The most successful speakers don’t just show up, deliver a talk, and leave. They think in terms of long-term value — creating ways for organizers and audiences to keep learning and benefiting from their expertise long after the speech is over. From books to recordings to tailored follow-up resources, Maria highlights creative ways speakers can multiply their impact (and income). ‍ ‍ The Power of Consistency Perhaps Maria’s most practical reminder is that consistency builds visibility. If you’re not regularly showing up where your audience is, you’ll fall off their radar — no matter how good you are on stage. ‍ ‍ A Final Thought to Reflect On Becoming a bookable speaker isn’t about chasing fame or filling your calendar with endless hustle. It’s about clarity, relevance, and the consistent delivery of value. When you make it easy for others to work with you, when you show up consistently, and when you focus on solving the problems of a paying audience, opportunities begin to find you. ‍ So instead of asking, “How do I get on more stages?” try asking, “How can I make myself the obvious choice for the right stages?” ‍ That small shift in perspective can transform speaking from a side activity into a real engine for business growth. ‍ ‍ About Maria Maria Franzoni is the author of The Bookability Formula, a recognised expert in the speaking industry, with experience as an agent, international speaker bureau owner, and mentor since 1998. She has worked with some of the world’s most celebrated speakers and shaped the careers of many others. Maria teaches speakers how to become more relevant, known, and bookable by sharing the strategies used by the top 1%. Her programmes simplify the business of speaking, focusing on positioning, marketing, and sales. With a practical, results-driven approach, Maria helps speakers achieve sustainable growth, higher fees, and long-term success in a competitive market. ‍ ‍ Read Maria's Book: The Bookability Formula ‍ Connect with Maria Website    LinkedIn ‍ ‍ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl’s Guide to Networking and founder of the Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. Learn more about working with Melitta here ‍ ‍ Ready to Grow Your Business? ‍Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Working with Melitta >  ‍ ‍ Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍ ‍ You May Also Enjoy... The Leveraged Business: How to Scale Your Business without the Sacrifice Uncaged: A Good Girl’s Journey to Reinvention Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea How to Create a Business that Holds You, Not Drains You ‍ > More Podcast Episodes ‍

‍ * New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Click here now to access the tool > ‍ Rethinking Growth: How to Scale Without Sacrifice Have you ever considered scaling to seven figures and thought: ‘I couldn’t do that,’ or ‘That would cost me too much?’  ‍ More hours. More stress. More sacrifice. ‍ It’s this belief that keeps so many women playing small. They remain convinced that bigger growth must come at the expense of their freedom, their family, or their wellbeing. ‍ But Fabienne Fredrickson, founder of Boldheart and author of The Leveraged Business believes differently.  ‍ In this episode of The Brilliant Business Book Festival, she shares how female entrepreneurs can move from six to seven figures with ease — not by working harder, but by leveraging smarter. ‍ This episode is a must-listen if you’ve ever dreamed of expanding your business, but worried it would mean losing yourself in the process. ‍ ‍ Prefer to WATCH? ‍https://www.youtube.com/@melittacampbell  ‍ “To grow, you don’t need to work more — you need to work less, and leverage more.” – Fabienne Fredrickson ‍ The Feminine Way to Scale When Fabienne first left corporate, she quickly realised that the typical “success formulas” didn’t fit. The traditional models — hustle harder, outwork the competition, close sales with rigid scripts — felt heavy, masculine, and misaligned. ‍ And yet, she also knew that ignoring growth wasn’t an option. So she chose a different path. ‍ Instead of chasing every tactic, Fabienne focused on what truly worked, cutting away the 80% that drained time and energy. Over time, she developed a distinctly feminine way of scaling — one that honours rest, values alignment, and creates space for life outside of business. ‍‍ The Eight Leverage Activators for Sustainable Growth Her book outlines eight “activators” that, like switches in a dark room, bring clarity and momentum as you flip them on. These are:  ‍ 1. Leverage Your Team – Build and trust a team that takes work off your plate so you can focus on growth rather than doing everything yourself. 2. Leverage Your Systems – Put in place documented processes so the business can run smoothly even when you’re not directly involved. 3. Leverage Your Time – Be strategic about how you spend your hours, limiting low-value work and protecting time for high-impact tasks. 4. Leverage Your Business Model – Shift from doing everything yourself to one-to-many models or other scalable designs so revenue isn’t tightly tied to your hours. 5. Leverage Your Marketing – Build omnipresent, automated or semi-automated marketing so leads come without you personally doing every outreach. 6. Leverage Your Accountability – Create external structures or supports (mentors, peers, boards etc.) that help keep you on track and responsible for progress. 7. Leverage Your Differentiation – Clarify what makes you unique and position that strongly so you attract clients who value you, not just any client. 8. Leverage Your Lifestyle – Design your business around the life you want rather than letting business demands dictate your personal time. The common lesson between these activators is that sustainable growth happens when you work less, but smarter, and when you trust others (and yourself) to hold more. ‍ ‍ “Scaling is not about hustle; it’s about shifting your identity to receive more with ease.” – Fabienne Fredrickson ‍ ‍ Mindset Before Strategy Fabienne highlighted that that business growth begins with identity, not tactics. The mindset that carries you to six figures will not take you to seven. To step into that next level, you need to: Believe it’s possible for you, not just for others. Strengthen your capacity to receive more. Let go of hyper-independence and embrace support. And the fastest way to build that belief? Surround yourself with women who’ve already done it. Evidence and community reshape what you see as possible — and allow you to claim more for yourself. ‍ Redefining Ambition Scaling doesn’t mean sacrificing. It means designing a business that sustains you instead of drains you. A business where evenings and weekends are yours. A business where freedom and growth go hand in hand. As Fabienne reminds us, when you leverage wisely and shift your mindset, expansion can feel natural, aligned, and deeply nourishing. If you’ve ever secretly thought, “I’d love to reach seven figures, but not at the cost of my life,” in this episode, Fabienne shows you a different way forward. A Final Thought to Reflect On Scaling isn’t about chasing more — it’s about choosing differently. The moment you stop trying to do everything and start focusing on the few things that truly move the needle, your business (and your life) begin to expand. So, instead of asking “How much harder do I need to work?” try asking “How much more can I allow?” Because the future you’re dreaming of doesn’t require more sacrifice. It requires more space, more trust, and more you. ‍ ‍ Want to explore what this could look like for you? ‍Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Working with Melitta >  ‍ ‍ About Fabienne For 20+ years, Fabienne Fredrickson has powerfully mentored thousands of women business owners to grow, then scale their businesses, earning them tens of millions collectively each year while increasing their time off to enjoy lives they love. ‍ Her Leveraged Business methodology is based on her nearly 15 years of experience in generating multiple 7 figures annually with three children at home, while taking 14 weeks of unplugged vacations each year. It is proven to work. ‍ Fabienne’s revolutionary book, The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7 Figures (and Get Your Life Back) is the new definitive roadmap on how she’s done it with heart and how you can too, without sacrificing your life. You can get a free copy of the book at TheLeveragedBusinessBook.com, and you can find her at Boldheart.com and on social media channels. ‍ ‍ ‍ Read Fabienne's Book: The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7 Figures (and Get Your Life Back) ‍ Connect with Fabienne Website    LinkedIn ‍ ‍ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl’s Guide to Networking and founder of the Dream Clients Club. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ‍ Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍ You May Also Enjoy... Uncaged: A Good Girl’s Journey to Reinvention The Business of Stories How to Raise Your  Visibility on LinkedIn Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea The Common Path To Uncommon Success ‍ > More Podcast Episodes ‍

‍ * New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Click here now to access the tool > ‍ How to Break Free from the Good Girl Cage Have you ever ticked all the boxes of success — career, family, achievements — yet felt a quiet voice inside whispering “this isn’t really me”? ‍ That’s the cage many ambitious women find themselves in: invisible, self-imposed, and often built from years of people-pleasing and perfectionism. ‍ In this episode of The Brilliant Business Book Festival, I’m excited to be joined by Katia Vlachos, reinvention coach and author of the book, Uncaged. ‍ Katia shares how she broke free from her own “good girl” conditioning and how you can begin dismantling your own bars … one choice at a time. ‍ This episode is a must-listen if you’ve ever felt stuck, small, or secretly craving a life that feels more like your own. ‍ ‍ Prefer to WATCH instead of read? https://www.youtube.com/@melittacampbell ‍ ‍ “Breaking free doesn’t make life harder — it makes everything feel more natural, aligned, and effortless.” – Katia Vlachos ‍ The Cage We Don’t See For Katia, the “good girl” cage began in childhood: saying ‘Yes’ when really she wanted to say ‘No!’, striving for approval, and sacrificing her own needs to meet others’ expectations. ‍ And yet, as she explains, cages aren’t external — they live in our minds. The longer we stay inside them, the more natural they feel. ‍ ‍ Why We Stay Stuck Katia identifies three main fears that keep women caged: ‍ Fear of the unknown: “Do I really have what it takes?” Fear of failure: “What if I lose everything I’ve built?” “What will people think?” ‍ Fear of disappointing others: “What will people think?” ‍ But she reminds us that reinvention doesn’t mean burning everything down. It’s often about building a bridge from where you are now to where you long to be. ‍ ‍ “You don’t have to be a ‘good girl’ or a ‘bad girl’ — you get to be your girl, living by your own rules and values.” – Katia Vlachos ‍ ‍ The First Step Toward Freedom Awareness is always the beginning. Katia calls it “noticing the bars of your invisible cage.” And the signs are there once you stop and tune into how you feel. For example, your clues might be the discomfort of agreeing to something that doesn’t feel right, or the guilt that surfaces when you prioritise yourself. From there, the key question becomes: What do I want instead? Even if it feels hard to answer, that’s where freedom begins. ‍ ‍ The Power of Support Breaking free isn’t something you have to do alone. Katia encourages finding even one person who truly sees you and supports your reinvention. As she shares, being witnessed — whether in a coaching relationship, a women’s circle, or a trusted friendship — is a powerful catalyst for transformation. ‍ Life Beyond the Cage Freedom doesn’t look like rebellion. It looks like an alignment. Katia describes life beyond the cage as more natural and flowing. Decisions feel lighter. Visibility becomes less daunting. And self-compassion acts as the net that makes risk-taking possible, because even if you stumble, you know you’ll have your own back. ‍ A Final Thought to Reflect On You don’t need a dramatic turning point to step into your next chapter. Often, it starts with the smallest moments of awareness, followed by one brave choice. So ask yourself: Where might you already be holding the keys to your own cage? ‍ Want to explore what this could look like for you? ‍Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Working with Melitta >  ‍ ‍ About Katia Katia Vlachos is a reinvention coach and bestselling author of "Uncaged: A Good Girl's Journey to Reinvention," a memoir which explores the themes of breaking free from social conditioning, making bold choices, and reclaiming one’s authentic self. Through her coaching, writing, and speaking, Katia is passionate about supporting women to identify and dismantle their mental "cages" and design fulfilling, uncaged lives that reflect who they are. Currently based in Zurich, Katia has spent 30 years as an expat and is a global mobility expert. Her work has been featured in the New York Times, Financial Times, Harvard Business Review, The Telegraph, Forbes, BBC Radio and many media outlets globally. ‍ Read Katia's Book: Uncaged Listen to Katia’s Audio Confessions: The Good girl Recovery Roadmap ‍More About The Uncaged Mastermind:  The Uncaged Method ‍ Connect with Katia Website    LinkedIn ‍ ‍ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl’s Guide to Networking and founder of the Value Whispering Circle ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ‍ ‍ Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍ You May Also Enjoy... The Business of Stories How to Raise Your  Visibility on LinkedIn Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea The Common Path To Uncommon Success The Introverted Leader: Building on Your Quiet Strength ‍ > More Podcast Episodes ‍

‍ * New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Click here now to access the tool > ‍ How to Use Storytelling to Build Trust and Connect with Your Dream Clients Have you ever wanted to use more storytelling in your business and marketing, but weren’t sure where to start.  ‍ Or perhaps you struggled to strike the right balance between compelling stories and oversharing? ‍ For many business owners, storytelling feels like a mystery. You know it can help you connect more deeply with your audience, but how do you do it well? And how do you find the right stories? ‍ The truth is, stories don’t just explain what you do. They show people why you do it — and that’s what builds trust, relatability, and resonance. ‍ So this week in The Brilliant Business Book Festival, I was delighted to speak with Susan Payton, author of The Business of Stories. ‍ Her approach is refreshingly simple: storytelling doesn’t mean baring your soul or making yourself the hero. It means finding the gift in your experiences and sharing it in a way that helps others. ‍ Susan shows us that stories aren’t about performance. They’re about connection — letting your audience see your motivation, your values, and the heart behind your work. And she shared exactly how to get started. ‍ ‍ Prefer to WATCH instead of read? https://www.youtube.com/@melittacampbell ‍ ‍ ‍ “One story, one message, one call to action — that’s what people connect with.” – Susan Payton, The Business of Stories ‍ Why Stories Build Trust When you share a story, people don’t just learn what you do, they understand why you do it. That sense of motivation builds trust in a way that polished marketing copy never can. Susan has seen this first-hand: when she shared her story with a group of 1,500 women, she gained more paying clients in six weeks than in the entire year before. The difference? She let people see the passion behind her work. ‍ ‍ Keeping Stories Simple and Relatable Susan warns that many people try to tell too much at once. The secret is to keep it simple: one story, one message, one call to action. ‍ Relatability doesn’t come from endless details. It comes from clarity around how you were thinking and feeling in the moment. That’s what your audience connects with, as they can relate that to their own experiences.  ‍ ‍ “Stories don’t need to be dramatic to make an impact. Instead of asking: ‘Do I have a story?’, the better question is: ‘Which story will serve my audience today?’” – Susan Payton, The Business of Stories ‍ ‍ ‍ Finding Stories Everywhere One of Susan’s favourite reminders is that stories are all around us. And they don’t need to be dramatic to make an impact. In fact, often it’s the simple tales of our everyday life that are the most relatable. ‍ You could share a story that relates to: A moment from your childhood A client’s journey Something you saw on TV Or even a lesson from everyday family life The question is not “do I have a story?” but “which story will serve my audience today?” ‍ A Favourite Story: The Gift Box Stall Susan shared the story of a small craft stall she came across in Salisbury. Their sign read: “It only takes a moment to create a moment.” ‍ The couple explained how small acts of kindness: cups of tea, hugs and kind words, had carried them through tough times. And how that prompted them to create their gift box business, making it easy for more people to share a moment of kindness.  ‍ Their story touched Susan, and she still remembers it - and shares it with others - to this day. Her example highlights how we don’t remember polished pitches. We remember stories that move us and we pass them on for years. ‍ ‍ Rewriting the Stories in Your Head The biggest barrier to storytelling often isn’t finding stories or deciding which ones to share and when. It’s the unhelpful stories we tell ourselves: “What if people judge me?” “What if they think I’m attention-seeking?” “What if I say the wrong thing?” Susan shared how she overcame a crippling fear of public speaking by reframing it: it wasn’t about her. It was about the people who might need her message. ‍ Tweet: “Your story isn’t about you. It’s for the people you’re here to help.” – Susan Payton, The Business of Stories Making Your Story Work for Your Audience Susan also reminds us that stories have to be purposeful. Whether you’re writing an “About Me” page, crafting a keynote talk or simply posting on LinkedIn, your story needs to point back to the audience. ‍ It’s not about being the hero. It’s about positioning yourself as the guide, the right person to help your dream client take the next step. ‍ Final Thought to Reflect On You don’t need a dramatic backstory to make an impact. Often, it’s the everyday stories — the small lessons, the simple shifts — that resonate the most. ‍ So, what ordinary story could you share today that might spark connection, trust or action in your audience? ‍ Want to explore what this could look like for you? ‍Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Working with Melitta >  ‍ ‍ About Susan When Susan told her ‘ordinary’ story to 1,500 business owners, back in 2015, the response ‍ from people who resonated with it and felt connected to her as a result of hearing it, blew her away! ‍ In fact, that moment completely changed her business - and her life. ‍ Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosts the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. ‍ Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. ‍ Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. ‍ In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. ‍ Read Susan's Book: The Business of Stories ‍ Connect with Susan Website    LinkedIn ‍ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl’s Guide to Networking and founder of the Dream Clients Club. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ‍ ‍ Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍ ‍ You May Also Enjoy... How to Raise Your  Visibility on LinkedIn Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea The Common Path To Uncommon Success More Heart, Less Hustle The Introverted Leader: Building on Your Quiet Strength ‍ > More Podcast Episodes ‍

‍ * New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Click here now to access the tool > ‍ How to Raise Your Visibility on LinkedIn Without Feeling Loud or Pushy For many business owners, LinkedIn can feel overwhelming. But it can also be one of the most powerful places to connect with your dream clients and potential collaborators and grow. ‍ It’s a place where thoughtful voices are heard and real opportunities can take root. ‍ So this week on The Brilliant Book Festival, I was delighted to be joined by Louise Brogan, author of Raise Your Visibility on LinkedIn. ‍ Her approach is refreshingly different: no cold messages, no forcing yourself into someone else’s mould, just clear, consistent steps that help you build a presence people trust. ‍ Louise shows us that visibility isn’t about being the loudest. It’s about being the one who shows up with clarity, humanity, and the quiet confidence to let your expertise speak for itself. ‍‍ Prefer to WATCH instead of read? https://www.youtube.com/watch?v=72DfGZtzUws ‍ ‍ “The people who decide you’re the expert are the people watching you show up.” – Louise Brogan ‍ Why Visibility Matters For many introverted entrepreneurs, the idea of “getting visible” online can feel daunting.  ‍ Louise reminds us: visibility doesn’t mean becoming someone you’re not. It means showing up consistently in a way that feels natural to you, so that when potential clients need your expertise, they already trust you. ‍ LinkedIn works because: ‍ People on the platform have resources to spend. Often corporate budgets or personal income. Most people never post. They’re silent observers (“hidden buyers”) waiting for the right voice to resonate.. You need to be the clearest. ‍ You don’t need to be the loudest. You need to be the clearest. ‍ As Louise puts it, showing up regularly to share insights creates an ecosystem where others decide you are the expert. ‍ ‍ Becoming Seen as an Expert One of the biggest barriers to posting on LinkedIn is the feeling of: “Who am I to say this?” Louise gently reframes this. You don’t need to declare yourself “the top expert in the world.” You simply need to answer the kinds of questions your dream clients are already asking. Visibility isn’t about grandeur—it’s about consistency. If you regularly share your perspective, your network begins to associate you with your area of expertise. Even better, others amplify you by engaging, commenting, or tagging you in conversations. As Louise explained: “The people who decide you’re the expert are the people watching you show up.” ‍ The metaphor here is a pair of rowers in a boat. If both row on the same side, you go in circles. But when you learn to pull in sync from opposite sides, you glide forward faster and straighter than you ever could alone. ‍ ‍ “One thoughtful conversation outweighs a hundred copy-paste messages. LinkedIn is about networking, not spamming.” – Louise Brogan ‍ A Favourite Story: Selling Art on LinkedIn Louise shared the story of an artist who initially thought LinkedIn wasn’t “for her.” Once she began posting about her work, not only did she start selling to businesses (who wanted art for their offices), but she was also featured in Vogue and went on to collaborate with a furniture designer. ‍ Why? Because LinkedIn isn’t about industries—it’s about people. And people buy from people they connect with. ‍ ‍ The Quiet Power of Consistency The heart of Louise’s message is that LinkedIn works when you build a trusted rhythm of presence. Not through noise. Not through hacks. But by showing up in a way that feels true. If you’ve ever felt hesitant about LinkedIn, let Louise’s story reassure you: visibility can be both strategic and soulful. You don’t have to shout. You simply need to resonate, consistently. ‍ ‍ Final Thought to Reflect On What could shift for you if you used LinkedIn as a space for building steady, human connections? ‍ Want to explore what this could look like for you? ‍Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Working with Melitta >  ‍ ‍ About Louise Louise is the CEO of Louise Brogan Ltd, helping B2B companies leverage LinkedIn to raise their profile and generate leads and sales and author of Raise Your Visibility on LinkedIn, an easy-to-read guide on how to leverage LinkedIn to raise your profile and build a network of value. ‍As the host of the 'Raise Your Visibility Online' podcast and YouTube channel with over 110,000 subscribers, she shares actionable tips for growing businesses online. ‍A winner of the 'Digital Marketer of the Year Award,' Louise has also been recognized in the top 100 Small Businesses and top 100 female entrepreneurs in the UK. She was honoured to represent UK Small Business at Buckingham Palace, meeting King Charles. Louise has spoken at conferences including Social Media Marketing World,  European PEOPIL, TubeFest, Women in Finance, TechConnect, and Social Media Fest Ireland. Her expertise has been featured in Forbes, Huffington Post, Social Media Examiner, The Guardian, and The Times. Beyond her passion for helping solopreneurs, coaches, and consultants through workshops and 1-2-1 training, she also works with larger organisations like BT, BBC, the Chartered Institute of Accountants England & Wales, and the Law Society. Whether you're a small business or a larger company, Louise is dedicated to helping you build your brand and drive results online ‍ Read Louise’s Book: Raise Your Visibility on LinkedIn ‍ Connect with Louise Website    LinkedIn ‍  YouTube ‍ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl’s Guide to Networking and founder of the Dream Clients Club. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ‍ ‍ Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍ ‍ You May Also Enjoy... Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea The Common Path To Uncommon Success More Heart, Less Hustle The Introverted Leader: Building on Your Quiet Strength ‍ > More Podcast Episodes ‍

‍ New: Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Click here now to access the tool > ‍ How to Lead with Quiet Confidence and Create Partnerships that Thrive Does it sometimes feel as though the workplace, or business world, was designed for the loudest voices, not for you? In this episode of The Brilliant Business Book Festival, I'm joined by Jennifer Kahnweiler, author of The Introverted Leader (3rd Edition): Building on Your Quiet Strength, and several other books that change the business game. Her work shines a light on what so many of us have felt: introverts aren’t less capable, they simply lead differently. And when they’re allowed to do so, the results can be extraordinary. What follows isn’t just a recap of our conversation. It’s a deeper dive into why introversion is a leadership advantage, how introverts and extroverts can form “genius opposites” partnerships, and how practical tools like delegation and preparation can transform how we show up at work. You’ll learn how understanding your natural wiring can help you prepare, communicate, and collaborate more powerfully, without pretending to be someone you’re not. If you’ve ever felt overlooked in meetings, frustrated by fast-paced demands, or unsure how to delegate without losing your standards, this conversation will give you tools, strategies, and confidence to lead on your own terms. ‍ ‍ Prefer to WATCH instead of read? Visit: https://www.youtube.com/@melittacampbell/podcasts ‍ ‍ “Quiet leaders aren’t less capable — they’re often more prepared, more observant and more trusted.” - Jennifer Kahnweiler ‍ Why Introversion is a Leadership Strength For too long, introversion has been cast as something to overcome. “Speak up more.” “Be more confident.” “Network like extroverts.” ‍ But Jennifer reminds us: introversion isn’t a flaw. It’s a foundation. Introverted leaders thrive because they bring qualities that today’s organisations desperately need: ‍ Preparation: the ability to walk into a room having thought through angles, questions, and next steps. Deep listening: a skill that makes colleagues and clients feel truly heard. Meaningful connection: not surface-level networking, but genuine one-to-one or small group relationships that last. Think of it like gardening. Extroverts may scatter seeds widely, covering ground quickly. Introverts plant fewer seeds, but tend and water them with patience … leading to stronger, longer-lasting growth. ‍ When introverts stop trying to keep up with the loudest voices and instead honour their natural wiring, leadership begins to feel more natural, more energising, and more effective. ‍ Making the Most of “Genius Opposites” One of Jennifer’s most fascinating frameworks is what she calls “genius opposites”: introverted–extrovert partnerships that, when nurtured properly, create exponential results. Through her research, she developed the ABCDE model for making these partnerships thrive: A – Accept the Alien: stop trying to change your partner; embrace their difference. B – Bring on the Battles: don’t avoid conflict, air it out early before resentment builds. C – Cast the Character: put people in roles where their strengths shine (the extrovert waving people down at a trade show; the introvert taking them deeper once they’re at the booth). D – Destroy the Dislike: you don’t have to be best friends, but you do need mutual respect, and a little humour goes a long way. E – Each Can’t Offer Everything: clients and colleagues benefit when both voices are present; difference leads to richer solutions. The metaphor here is a pair of rowers in a boat. If both row on the same side, you go in circles. But when you learn to pull in sync from opposite sides, you glide forward faster and straighter than you ever could alone. ‍ “The right introvert–extrovert partnership doesn’t add up, it multiplies.” - Jennifer Kahnweiler ‍ Speaking Up — Without Being Loud One of the biggest frustrations introverts share is being overlooked in meetings. You pause to reflect before speaking, and suddenly someone else has jumped in. Silence gets misread as disinterest. But Jennifer offers strategies that allow introverts to be heard without forcing themselves to “perform”: Prepare key points ahead of time so you can contribute with clarity. Ask for reflection time (“I’d like to think about this and come back with a response tomorrow”). Follow up in writing with a synthesis of ideas, often more valuable than what’s said in the room. Brené Brown has even built reflection breaks into her team’s meetings, so introverts (including herself) have space to process ideas before decisions are made. A simple but profound reminder that influence doesn’t always happen in the room; it happens in the follow-up too. ‍ Delegation Without the Guilt Many introverts struggle with delegation — worried that tasks won’t be done to their standard, or that they’ll burden others. But holding on to everything creates bottlenecks, exhaustion and stalled growth. Jennifer reframes delegation as a gift, not a burden. By handing over tasks: You free space for your strategic thinking, the work only you can do. You give others the opportunity to learn and grow. You prevent burnout, ensuring you show up as your best self. Think of delegation like passing a torch in a relay race. You’re not abandoning the run; you’re ensuring the team as a whole keeps moving forward faster. ‍ The Quiet Confidence Advantage If you take only one thing from Jennifer’s research and our conversation, let it be this: Introversion is not just “enough” — it’s an advantage. By honouring your natural strengths, partnering wisely with complementary styles, and creating environments where quieter voices are respected, you don’t just survive in leadership — you thrive. And perhaps the bigger invitation is this: what if we stopped assuming leadership must look a certain way, and instead embraced the full spectrum of how people naturally show up? The result wouldn’t just be fairer, it would be far more effective. ‍ Final Thought to Reflect On? What could shift for you if you stopped trying to “keep up” with the loudest voices, and instead led in the way only you can? ‍ Want to explore what this could look like for you? ‍Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Working with Melitta >  ‍ ‍ About Jennifer Jennifer B. Kahnweiler, PhD, is a bestselling author and one of the top global leadership speakers on introverts in the workplace. Her pioneering books, The Introverted Leader, Quiet Influence, The Genius of Opposites, and Creating Introvert-Friendly Workplaces have been translated into 18 languages. The Introverted Leader was named one of the top 5 business books by The Shanghai Daily. Jennifer has partnered with leading organizations like Amazon, Merck, Kimberly Clark, NASA, Bosch, and the US Centers for Disease Control. She has over 12 years experience delivering online presentations and courses. She has delivered keynotes from Singapore to Spain. Her engaging presentations to diverse audiences blend research with provocative examples and practical tools. Jennifer has been featured in The Wall Street Journal, Forbes, and The New York Times and has appeared as a guest on over 100 podcasts. Jennifer holds the Certified Speaking Professional designation, awarded to a small percentage of speakers, and is proud to serve as a mentor to many professional women. She received her PhD in counseling and organizational development from Florida State University and her degrees in sociology and counseling from Washington University, St. Louis. A native New Yorker, Jennifer calls Atlanta, GA home. ‍ Read Jennifer’s Book: The Introverted Leader (3rd Edition): Building on Your Quiet Strength ‍ Connect with Jennifer Website    LinkedIn ‍ ‍ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl’s Guide to Networking and founder of the Dream Clients Club. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ‍ Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍ ‍ You May Also Enjoy... Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea The Common Path To Uncommon Success More Heart, Less Hustle The Truth About Entrepreneurial Poverty (and how to avoid it) ‍ > More Podcast Episodes ‍

‍ New: Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Click here now to access the tool > ‍ How to Grow a Business You Love by Serving the Right People at the Right Value Does it ever seem like you’re giving everything to your business, yet the success you pictured still feels just out of reach? In this episode of The Brilliant Book Festival, I’m joined by Mike Michalowicz, author of nine business books including Profit First and The Pumpkin Plan, to explore how entrepreneurs can escape what he calls “entrepreneurial poverty” and create a business that runs smoothly, profitably and in alignment with their strengths. Mike shares why the secret to growth isn’t serving everyone, but identifying the right clients, pricing in a way that reflects your true value, and letting go of the rest (without guilt). We talk about why bad-fit clients drain more than your bank account, how to attract people who value what you offer, and why you should always love yourself enough to charge what you’re worth. If you’ve been caught in the cycle of over-delivering, undercharging, and feeling too stretched to serve your best clients well, this conversation will help you see a simpler, more sustainable path forward - one that makes space for better clients, better work and a better life. ‍ ‍ Prefer to WATCH instead of read? Click here to watch this episode on YouTube ‍ ‍ “Price is the ultimate marketing method. It tells the world how valuable you believe your work is.” – Mike Michalowicz ‍ ‍ Why Pricing is More Than a Number Most entrepreneurs fear raising prices, but as Mike explains, pricing isn’t just about covering costs. It’s a signal to the market about the quality and impact of your work. When you charge appropriately, you attract clients who align with your value, and you create the capacity to serve them at your best. ‍ ‍ Letting Go of the Wrong Clients It’s tempting to hold on to every paying client, but the wrong ones cost far more than they contribute. Mike shares strategies for identifying unfit clients, and how to release them in a way that’s professional, kind, and freeing - making space for your business to grow in the right direction. ‍ ‍ “Your best business will always grow from your best clients. Focus there, and create more space for them to thrive with you.” – Mike Michalowicz ‍ ‍ The Three Questions that Unlock Growth Mike offers three simple but powerful questions to ask your best clients, questions that reveal what makes you stand out, how you can differentiate yourself from the industry, and where to find more people just like them. ‍ ‍ From “Doing it All” to Designing a Business that Runs Without You We discuss the trap of the “superhero entrepreneur” who tries to do everything themselves, and why true leadership means designing a business that thrives without your constant presence. Mike explains how he tests this by taking a four-week (sometimes seven-week) annual vacation, and how it’s made his business stronger. ‍ ‍ If you only take one thing away from this episode… Your best business will come from your best clients. Focus on them, price in alignment with your value, and give your business the space it needs to grow - without burning yourself out. ‍ ‍ Final Thought to Reflect On? What could change for you if you stopped competing for every client - and started leading in your own niche, with quiet confidence and clear value? ‍ Want to explore what this could look like for you?Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Working with Melitta >  ‍ ‍ About Mike Mike Michalowicz (my-CAL-o-wits) is the entrepreneur behind four multi-million-dollar companies and the author of bestselling business books including Profit First, Clockwork, The Pumpkin Plan, and All In. His newest book, The Money Habit, is a groundbreaking approach to personal finance. The television host of The 4 Minute Money Maker and a former columnist for The Wall Street Journal, Mike now travels the world helping individuals grow thriving businesses and live richer lives. ‍ ‍ Read Mike’s Book: The Pumpkin Plan ‍ Connect with Mike Website    LinkedIn ‍ ‍ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl’s Guide to Networking and founder of the Dream Clients Club. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ‍ ‍ Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍ ‍ You May Also Enjoy... Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea The Common Path To Uncommon Success More Heart, Less Hustle Creating Sales, One Conversation at a Time ‍ > More Podcast Episodes ‍

‍ New: Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Click here now to access the tool > ‍ Rethinking Sales: Adding More Heart and Less Hustle What if selling your services could feel as natural as helping a friend—without the scripts, the struggle, or trying to be someone you’re not? In this episode of the podcast, I’m joined by Suman Randhawa, author of More Heart, Less Hustle.  Suman brings decades of sales expertise and a refreshingly human approach to growing your business. We explore how selling can feel like a natural extension of your values, especially if you’re introverted, quietly ambitious, or simply want your business to feel more ‘you’. If you’re tired of sales advice that asks you to shout louder, hustle harder, or squeeze yourself into someone else’s template, this conversation will feel like a soft Ugg slipper—familiar, grounding, and quietly powerful ‍ ‍ Prefer to WATCH instead of read? Here’s the video version of this episode ‍ “Sales is not something separate to us. It’s simply about making it easier for someone to find a solution to their desire or problem.” – Suman Randhawa ‍ ‍ Sales with Heart: Why More Hustle Isn’t the Answer Many of us have grown up with the myth that to sell well, we need to be someone we’re not. But as Suman shares, her three decades in advertising, luxury retail, and coaching have shown that real sales success comes from relationships rooted in trust, warmth, and consistency. What happens when you let go of the “shoulds”, the ‘seven doors’, the ‘five rules’ or the ‘nine steps’ everyone swears by? You start creating your own way, one that feels aligned with who you are and how you naturally connect. ‍ Selling Without Being Loud If you shudder at the idea of aggressive scripts or cookie-cutter templates, you’re not alone. Suman’s journey reveals that there is no “one-size-fits-all” approach, and that quiet, reflective entrepreneurs can thrive when they anchor their sales process in empathy, clarity, and real connection. ‍   “Sales done badly is what we all try to avoid. But sales done well doesn’t feel like selling at all—it feels like helping.” - Suman Randhawa ‍ ‍ Finding Your Authentic Sales Voice How do you become magnetic to your dream clients, without ever feeling manipulative or inauthentic? It starts with your authentic sales voice: ‍ Speaking with sincerity, not scripts. Sharing what you stand for, clearly and consistently. Letting your values do the heavy lifting, rather than relying on hustle. This is where “Value Whispering” comes alive: when you communicate your value so clearly and kindly, others start repeating your message for you. It’s the opposite of chasing; it’s about quietly becoming the obvious choice for those you’re here to serve. ‍ ‍ How Do You Know Which Sales Advice to Trust? If you’ve ever received advice from “experts” that didn’t sit right with you, know that you don’t have to listen and you can choose an approach that feels more you. Suman offers a practical litmus test to help you determine which advice is right for you: Do you trust the source, and do they understand your style? Is your resistance based on fear, or is it a sign this advice isn’t aligned with your values? Often, the best way forward is to listen for resonance, not volume. When you trust your instincts, sales becomes less about overcoming objections, and more about opening doors for the right people. ‍ ‍ Gentle Outreach and Permission-Based Selling If you do reach out to potential clients, think of it as starting a conversation not a pitch. Simple, genuine curiosity goes further than any script. And when it’s time to share your offer, always seek permission. This creates a sense of partnership, not pressure. ‍ ‍ Practical Tips for Selling Network in Your Own Way: Social media is a tool, not a rule. Find what works for you, whether that’s online groups, in-person events, or close-knit circles. Repetition Builds Recognition: Your dream clients spend most of their time not thinking about you—so repeat your core message until it becomes second nature (to you and to them). Self-Belief is Magnetic: When you believe in your offer and show up with genuine intent, clients sense that energy—and are far more likely to say yes. Introverts: Play to Your Strengths: Listening, thoughtful questions, and structure are secret sales superpowers. ‍ DM Done Right: Reach out with genuine curiosity, not a pitch. Seek connection, not conversion. ‍ Final Thought to Reflect On? What would change for you if you saw sales as an act of service, not a performance? How might your business grow if you led with more heart and less hustle, and let your authentic voice be enough? ‍ Want to explore what this could look like for you?Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Working with Melitta >  ‍ ‍ ‍ About Suman Suman helps founders sell with confidence by refining their sales approach and messaging, so they attract and convert more of the right clients—without feeling salesy. Founded in December 2021, her business was created to help impact-driven entrepreneurs grow sustainably by selling in a way that feels natural and aligned. ‍ With a background in high-level sales leadership, Suman has helped hundreds of founders increase their revenue with more heart and less hustle. Notable achievements include being an author and winning Businesswoman of the Year within two years of launching, speaking on major industry stages and podcasts, and most recently joining Atomic as CCO. ‍ ‍ Read Suman’s Book: More Heart, Less Hustle ‍ Connect with Suman Website    LinkedIn ‍ ‍ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl’s Guide to Networking and founder of the Dream Clients Club. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ‍ ‍ Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍ ‍ You May Also Enjoy... Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea The Common Path To Uncommon Success How to Finally Write Your Book! Selling with Noble Purpose ‍ > More Podcast Episodes ‍

Welcome to the Art of Value Whispering podcast How to Succeed in Business by Being the #1 Solution Ever wonder what separates struggling entrepreneurs from those who rise to the top of their game? In this episode of the Brilliant Book Festival, I’m joined by John Lee Dumas, host of the award-winning podcast Entrepreneurs on Fire, and author of The Common Path To Uncommon Success. John shares what he’s learned from interviewing thousands of successful founders. We go deep into how discipline, focus, and consistency helped him grow a 7-figure business, and why success comes from doing the uncommon work most people avoid. If you’re tired of spinning in circles and want clarity on what actually moves the needle in business, this conversation will reignite your drive and give you a path forward that’s simple, repeatable, and aligned with real results. ‍ Prefer to WATCH instead of read? Here’s the video version of this episode   ‍ “If you become the #1 solution to a real problem in a growing industry, you’ll win every time." - John Lee Duma ‍   About John Lee Dumas John Lee Dumas is the founder and host of Entrepreneurs on Fire, an award-winning daily podcast where he’s interviewed over 3,000 successful entrepreneurs. With more than 100 million downloads, his show has become a go-to resource for business-minded creators worldwide. A former Army officer turned media entrepreneur, John built a multi-million dollar business by focusing on clarity, consistency, and adding real value. He’s the author of The Common Path to Uncommon Success and the creator of Podcasters’ Paradise. He lives in Puerto Rico and continues to inspire entrepreneurs through his content, courses, and speaking engagements. ‍Read John’s Book: The Common Pathway to Uncommon Success Listen to John's Podcast: Entrepreneurs on Fire ‍ Connect with John Website    LinkedIn ‍ ‍ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, and author of A Shy Girl’s Guide to Networking. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here > ‍ Loved this episode - Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍   You May Also Enjoy... Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea Anyone Can Write a Book Blogging for Business Growth "I know what to do - so why aren't I doing it?" ‍   ‍

Welcome to the Art of Value Whispering podcast In this episode of the Brilliant Business Book Festival, I’m joined by Bob Burg, co-author of the widely loved book: The Go-Giver.   ‍ Bob’s writing started with a practical sales book, Endless Referrals, but soon realized the power of storytelling. That led to The Go-Giver, a business parable built around timeless relationship-building principles. ‍ In this insightful episode, Bob shares why giving in business isn’t about self-sacrifice - it’s about building deep, trusted relationships that grow your impact and income.  ‍ Through storytelling, timeless principles, and real-world experience, he reveals how shifting focus from getting to giving is the secret to sustainable business success. ‍ Join me in this episode to discover practical insights for growing a value-led business, navigating boundaries,asking boldly, and building a brand others can’t help but advocate for. ‍ ‍ “Success in business isn’t about taking, it’s about becoming the kind of person others know, like and trust.” - Bob Burg ‍ In this Week's Episode... ‍ In this episode, you will learn: ‍ Why The Go-Giver was written as a parable, and how that format transforms learning. The true difference between Go-Givers, Go-Getters, and Go-Takers. How value is perceived in the other people’s eye and how you define it . Why introverts are naturally better at sales, and how to lean into that. How to give generously without becoming a doormat or burning out. ‍ 💡 Ready to take action? ‍ Turn your insight into practical action with Valora your new AI Business Coach here. ‍ ‍ Read Bob’s Book: The Go-Giver ‍ ‍ “Being a Go-Giver means shifting your focus from getting to giving, so you consistently adding value to others.” - Bob Burg‍ ‍ ‍ About Bob Bob is an internationally acclaimed speaker, bestselling author, and master of relationship-based business strategies. With over 30 years of experience, he’s helped individuals and organizations sharpen their influence and build referral-driven growth using his signature Endless Referrals system ‍ ‍ ‍ Read Bob’s Book: The Go-Giver ‍ ‍ Connect with Bob ‍  Website    LinkedIn ‍ ‍ About Your Host, Melitta Campbell Melitta Campbell, also known as ‘The Value Whisperer’, is an award-winning business coach, TEDx speaker, best-selling author of 'A Shy Girl's Guide to Networking' and podcast host. Melitta is passionate about helping introverted experts, and service business owners who prefer meaningful and impactful marketing, over loud and pushy strategies, to confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍ She teaches her clients a unique approach to business growth: The art of Value Whispering. It's a smarter way to market your small business, which weaves your true value through everything you do, so you can naturally stand out, attract your dream clients, and have an impact you feel proud of - without ever feeling fake or pushy.  ‍ Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of growing a thriving small business and maintaining a balanced lifestyle. ‍ Originally from the UK, she now supports her global business coaching clients from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here. ‍ Connect with Melitta Website      Linkedin        YouTube     ‍ ‍ Loved this episode - Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍ ‍ You May Also Enjoy... Get a PhD in You: A Course in Miraculous Self-Discovery How to Create a Business that Holds You—Not Drains You Could a Book Grow Your Business? How to Find and Trust Your Intuition for Long-Term Success Dreaming Big for your Family and Business ‍ > More Podcast Episodes ‍

Welcome to the Art of Value Whispering podcast I’m excited to kick off our Brilliant Business Book Festival this summer with an author whose wisdom and warmth will stay with you long after the episode ends, Julie Reisler, Master Intuitive Coach, author of Get a PhD in YOU: A course in Miraculous Self-Discovery, Podcaster, TEDx Speaker and founder of Empowered Living Inc. ‍ In this inspiring discussion, Julie shares how her personal struggles, including addiction and emotional burnout, led to a powerful journey of healing, self-love, and purpose.  ‍ Today, she helps others reconnect with their intuition and live in deep alignment with their purpose. ‍ Join me in this episode to discover how your challenges can become your calling, and how to build a business grounded in intuition, healing, and truth. ‍ “Build a business rooted in self-love, not self-judgment. When love drives your actions, clarity, confidence, and even your health begin to rise.” - Julie Reisler ‍ In this Week's Episode... ‍ In this episode, you will learn: ‍ How to start owning your true value without getting lost in the mess. How tuning into your intuition can unlock clarity, abundance, and deep alignment in both life and business What it really takes to stay consistent through the ups and downs of business. The role of daily heart-centered practices in building resilience and energy for sustainable success ‍ Why self-love, reparenting, and releasing shame are the foundations of a thriving, soul-aligned business ‍ 💡 Ready to take action? ‍ Turn your Insights into Action with Valora, your AI coach here Read JULIE’s Book: Get a PhD in YOU: A course in Miraculous Self-Discovery Join the conversation in the Dream Clients Club community (free to join). ‍‍ ‍ “Your mess is often your message — not something to bypass, but something to transform and share to help others.” - Julie Reisler‍ ‍ About Julie ‍Julie Reisler is a Master Life Coach, TEDx speaker, and the founder of the You-est You® movement. Known as a soul whisperer and intuitive guide, Julie helps people awaken to their highest self and live from deep inner wisdom. She’s the host of the You-est You® Podcast, author of Get a PhD in YOU, and creator of the Intuition School™ and the Intuitive Life Designer® Coach Academy. Julie has been featured in Forbes, MindBodyGreen, The Chopra Center and Bustle and is a faculty member at Georgetown University. Julie blends science, spirituality, and heart to support personal transformation from the inside out. ‍ Read JULIE’s Book: Get a PhD in YOU: A course in Miraculous Self-Discovery ‍ Connect with Julie Website    LinkedIn ‍ ‍ About Melitta Melitta Campbell, also known as ‘The Value Whisperer’, is an award-winning business coach, TEDx speaker, best-selling author of 'A Shy Girl's Guide to Networking' and podcast host. Melitta is passionate about helping introverted experts, and service business owners who prefer meaningful and impactful marketing, over loud and pushy strategies, to confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍ She teaches her clients a unique approach to business growth: The art of Value Whispering. It's a smarter way to market your small business, which weaves your true value through everything you do, so you can naturally stand out, attract your dream clients, and have an impact you feel proud of - without ever feeling fake or pushy.  ‍ Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of growing a thriving small business and maintaining a balanced lifestyle. ‍ Originally from the UK, she now supports her global business coaching clients from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here. ‍ Connect with Melitta Website        Facebook        Linkedin         Twitter         YouTube     ‍ ‍ Download Your Introvert's Business Growth Playbook You don't have to choose between growing your business and staying true to yourself.  In this free eBook, you’ll unlock the secret to smoother business growth through strategies designed for introverts and those who want to attract more clients by shouting less, and resonating more. Download Your Introvert's Business Growth Playbook > ‍‍ Watch Melitta’s TEDx Talk: An Introvert's Guide to Having Quiet Impact ‍ ‍ ‍ You May Also Enjoy... The Power of Speaking YOUR Message How to Create Your SOS Plan – Your Personal Toolkit for Getting Back on Track Could a Book Grow Your Business? Succeeding Against the Odds Believing in your Vision ‍ > More Podcast Episodes ‍

Welcome to the Art of Value Whispering podcast   This episode is a little different as I’m sharing three exciting updates I think you’ll love, especially if you're ready to grow your business in a way that feels aligned, easeful, and true to you.  ‍ These updates include a special way to access my Value Whispering Blueprint programme this week only, a powerful summer podcast series starting next week, and a brand-new AI podcast coach, Valora, who will accompany you through the Summer podcasts to turn your learning into action to grow your business smoother and faster. It's all here to support your next step. ‍ Join me in this episode to discover how you can finish the year strong with clarity, confidence, and support that actually fits the way you work best. ‍ “You don’t need more strategies - you need clarity, alignment, and your true value whispered into everything you do.” - Melitta Campbell In this Week's Episode... ‍ You will discover: ‍‍ Why now is the perfect time to reset your focus and grow your business with calm, clarity, and confidence. How the Value Whispering Blueprint gives you structure without the overwhelm, saving you time, money and effort. What to expect from the Brilliant Business Book Festival ‍‍ How Valora, my new AI podcast coach, helps you turn insight into aligned action — in just three quick questions. ‍ 💡 Ready to take action? ‍‍ Special Promotion: 60% Off the Value Whispering Blueprint. Book a call before 13 July to lock in your discount The Brilliant Business Book Festival — Starts Next Week! Meet Valora - Your New AI Podcast Coach ‍ ‍ "Insight is great, but implementation is where the growth happens.” - Melitta Campbell ‍ About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍ She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact. ‍ Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle. ‍ Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally, most recently on the TEDx stage. ‍ Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here.   Connect with Melitta Website        Facebook        Linkedin         Twitter         YouTube   ‍ ‍ You May Also Enjoy... How I Turn Small Insights into Big Breakthroughs Celebrating 250 Episodes! The Blueprinters’  Journey to Success Why Less is More: The Power of Focusing on Your Ideal Clients Could a Book Grow Your Business? Blazing Your Own Trail Through Podcasting ‍ > More Podcast Episodes ‍

Welcome to the Art of Value Whispering podcast Today, I’m joined by Cristina Pop, an expert in feminine empowerment and feminine business, and founder of THRIVE Cristina Pop Coaching. Cristina, originally from Romania, began her career in the corporate world in Paris, before following her intuition and moving into coaching—long before it was widely understood. She launched her first business in 2012 and later rebuilt it in Switzerland in 2022. Today, Cristina helps women stop running their businesses like men by embracing a more feminine, intuitive, and sustainable approach to success. Join me in this episode to discover how embracing your natural rhythms and feminine energy can help you build a business that doesn’t just grow—but feels aligned, sustainable, and deeply supportive. ‍ “Success doesn’t require you to push harder. It asks you to listen deeper.” – Cristina Pop ‍ In this Week's Episode... ‍ In this episode, you will learn: ‍ Why many women feel drained in business—and how misaligned energy plays a role. How balancing masculine and feminine energy supports sustainable success. Linear growth vs. cyclical flow approach—and why your rhythm matters. Cristina’s Feminine Creative Cycle Checklist and how to use it for aligned action. An inside look at Cristina’s THRIVE framework and how it helps you build a business that holds and nourishes you. Why rest is a starting point, not a reward. ‍ ‍ “Running your business like a woman means blending strategy with intuition—structure with flow. That’s where the magic happens.” - Cristina Pop‍ ‍ ‍ 💡 Ready to take action? ‍ Join the conversation in the Dream Clients Club community (free to join). Download Cristina's Feminine Creative Cycle Daily Checklist ‍ Download Your Introvert's Business Growth Guide ‍   About Cristina Cristina Pop is an expert in feminine empowerment and feminine business, a coach and mentor for women and speaker.  Cristina is also the host of the podcast Stop Running Your Business Like a Man™. With a deep understanding of the challenges faced by women in life and business, Cristina Pop has crafted the THRIVE Formula™, a methodology that has empowered hundreds of women to achieve outstanding outcomes. ‍ Cristina Pop is renowned for her exceptional ability to transform women’s lives and businesses. Her dedication to supporting women to align their lives and businesses with their inner knowing and their energetic cycles is at the heart of everything she does. ‍ Connect with Cristina ‍  Website    LinkedIn    Instagram   > Download Cristina's Feminine Creative Cycle Daily Checklist ‍ About Melitta Melitta Campbell, also known as ‘The Value Whisperer’, is an award-winning business coach, TEDx speaker, best-selling author of 'A Shy Girl's Guide to Networking' and podcast host. Melitta is passionate about helping introverted experts, and service business owners who prefer meaningful and impactful marketing, over loud and pushy strategies, to confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍ She teaches her clients a unique approach to business growth: The art of Value Whispering. It's a smarter way to market your small business, which weaves your true value through everything you do, so you can naturally stand out, attract your dream clients, and have an impact you feel proud of - without ever feeling fake or pushy.  ‍ Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of growing a thriving small business and maintaining a balanced lifestyle. ‍ Originally from the UK, she now supports her global business coaching clients from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here. ‍ Connect with Melitta Website        Facebook        Linkedin         Twitter         YouTube     ‍ ‍ Download Your Introvert's Business Growth Playbook You don't have to choose between growing your business and staying true to yourself.  In this free eBook, you’ll unlock the secret to smoother business growth through strategies designed for introverts and those who want to attract more clients by shouting less, and resonating more. Download Your Introvert's Business Growth Playbook > ‍   ‍ ‍ You May Also Enjoy... The Message that Grows Your Business  (without being loud or pushy The Art of Email: How to Connect, Engage and Sell with Email The Secret to Simplifying & Scaling Your Business Blending passion and experience to create your own niche Trusting Your Business Instincts ‍ > More Podcast Episodes   Watch Melitta’s TEDx Talk: An Introvert's Guide to Having Quiet Impact       ‍