Funky (B2B) Marketing

Sometimes you think your purpose is one thing, but life is ever-changing. There are levels to this shit. But you’ve got to redesign and clarify your purpose. That's life. Money or whatever it is can not stop you from catching one. Crush it to get a clear perspective, just like I'm doing in a GIF below. 👆 This was said by Sean Combs, also known by the stage names Puff Daddy, P. Diddy, Puffy, or Diddy, an American rapper, record executive, record producer, and entrepreneur. Now let me add my point of view. 👇 My goal was never to build the biggest company. Damn, I was even ok being the second guy in a company. I have a goal of being the best version of myself, whatever that might be, and wherever that might take me. I wanna get myself in a situation to help as many people and companies as possible with what I know, and sometimes I need more people by my side to do it. That's why I work with other people. Not to be able to say I'm a boss, or whatever people are saying these days. For example, I gave myself a CVO (Chief Vision Officer) position for a while not because Funky Marketing is that big. We're not that big. And I'm not that special. For the Funky Marketing, Founder is just fine. Or CEO, because people respect more CEOs than Founders, for some reason. I named myself CVO because I needed to do something new to get myself in the right conversations because one of the things we're doing is changing the way companies do things. Nothing else. And it served its purpose very well. But let me get back to my main topic.. We're living in an ever-changing world. We all need to change and not only follow the existing changes but be the ones that are starting those changes. It's not enough just to have a good or a great product. Or service. We now live in Relationship Centric era. Today customers want to know you as a person, not just a company. They want to engage with you as people and relate to you on an emotional level. In this Relationship-Centric Era, your success is no longer driven by what your product does, but by who you are as a brand. The companies that do things right are the ones that create stories about who they are, why they matter, and show how their product makes people’s lives better. They have a narrative, not just a brand promise. The Relationship-Centric Era is all about telling your story with authenticity and presenting your company as something you are passionate about. It’s all about creating a personal connection with your customers and forming heartfelt relationships. It is time to make a shift from transactional marketing to relationship marketing – from pushing out the same messages over and over again to building meaningful, authentic relationships with your audience. While you have time, whoop your own ass before somebody else (competitors, industry, market, world) does that for you.

Why do B2B SaaS companies need to become media companies? Ideally, media companies that don’t ‘bend the truth’. Selman Gökçe, Senior Inbound Marketer at UserGuiding is joining Nemanja on the Funky Marketing Show to talk about inbound marketing and to tell you why your B2B company needs to become a media company. Selman is a content and inbound marketer experienced in SEO, copywriting, content writing, and inbound marketing strategies, highly interested in product management and UX design, which he regularly writes about on different blogs and publications. At UserGuiding, they are helping SaaS companies increase their product adoption and retention rates through smooth user onboarding processes. We talked about his beginnings in learning about copy and content in general, about his first role in a marketing company.  We tackled the dark funnel, marketing strategy, and answered a few important questions. What do we need to do before we start producing content? Which questions do you need to ask your customers? Why finding out customers’ experience with your product is essential? Why do SaaS companies need to invest in being better companies? Which marketing strategy should you choose long-term vs. short-term? Find out more about Selman on the links below: https://www.linkedin.com/in/selman-gokce/ https://userguiding.com/ If you like what you hear, subscribe here, follow us on your favorite audio platform, and give us a review https://ratethispodcast.com/funkymarketingshow.  Also, don't be a stranger, say hi to Nemanja and Funky Marketing team: https://www.linkedin.com/in/zivkovicnemanja/ https://www.linkedin.com/company/funkymarketing

Daniel Cardona has joined Nemanja on the Funky Marketing Show! He's a design thinker whose passion is bringing solutions to conventional business using technology in creative ways and helping marketing teams to make effective and efficient strategies in different channels (proving to solve it from a holistic marketing perspective (that includes) from BTL activities to programmatic executions). He's currently working at Vozy a voice robot platform that allows companies to have better interactions with their customers via voice channels. We're talked about all those topics, plus about AI, Digital Transformation, B2B Marketing, Voice Bots, transitioning into teenager parenthood, and digital nomading throughout México. Why should you listen to this one? To get answers to a few things, such as: Why you should analyze history, see what inspired people before, talk to your customers, find out what inspires them, find a pattern, and add your spice to it. What are the 2 ways to get better at storytelling How to set up marketing in 90 days using the 30/60/90 formula How to align marketing and sales How technology is enabling the human interaction How your ex can change your marketing perspective Find out more about Daniel using the links: https://www.linkedin.com/in/cardonadaniel1/ https://www.vozy.co/ Follow Nemanja and Funky Marketing https://www.linkedin.com/in/zivkovicnemanja/ https://funkymarketing.net/ Make sure to subscribe not to miss the next episodes and if you like what you're hearing, give us the review RateThisPodcast.com/funkymarketingshow

Ugi Djuric was Nemanja's guest of this week's Funky Marketing Show and they talked about lots of topics, but kept the focus around the way B2B SaaS companies can scale using different content marketing strategies. Ugi Djuric is Founder and CEO @ Contenthorse - the leading content marketing agency for B2B SaaS brands, and a Founder and CEO @ Podino. He's helping B2B SaaS companies reach $5m ARR with dedicated content marketing strategies, and has done it with companies such as Lemlist, GetResponse, Surfer, Poptin, Document360, Userpilot, and many others. We talked about topics such as: Why are company culture and the impact you make on your employees more important than your MRR? How can you establish company culture? How to position business owners as thought leaders in their market by creating a lot of content, jumping on podcast shows, and repurposing that content into smaller pieces? Why is user-first content more important than SEO-first content? How to establish trust that will enable you to sell your service? How to identify a bad content marketing/SEO agency? Why many articles are bad and not converting? Why AI will never replace content writers and copywriters? Take a listen, subscribe to the Funky Marketing Show, and get in touch with Ugi. Here's how you can do it. https://www.linkedin.com/in/ugljesadj/ https://twitter.com/ugidjuric https://www.contenthorse.com/ https://podino.io/ And you're welcome to follow Funky Marketing and Nemanja using the links below: https://www.linkedin.com/in/zivkovicnemanja/ https://www.linkedin.com/company/funkymarketing/ https://funkymarketing.net/

Nemanja's guest was Michael Phillips. Michael is a Marketer, Weightlifter, and Content Creator with a background in Sales. He's the guy that believes in sales & marketing integration to drive growth and the power of storytelling to build brands.  They covered topics such as  - How is sales background changing your perspective as a marketer and the way you look at marketing?  - Has marketing become over-reliant on tech? - The secret to solving sales and marketing alignment issues is to have more marketers in the C-suite — having an executive leader who gets marketing, whatever the “X” is in their CXO title. -  Sales people miss their target because they aren’t making friends with marketing - Similarities between lifting weights and marketing - How to find your voice - Ikigai framework Listen to the episode, make sure you follow the channel and reach out to Nemanja and Michael for feedback. Useful links: https://www.linkedin.com/in/maple-honey/ https://www.linkedin.com/in/zivkovicnemanja/

Hey all! My good friend, and ex-colleague, Vedran Rasic joined me for a session in which we gave you answers to one of the most asked questions - how can you better manage your LinkedIn connections. Vedran is a CEO & Co-Founder of LeadDelta, a LinkedIn connections manager built for ​Entrepreneurs and Creators, CEO, Co-founder of Autoklose (Acquired by Vanilla Soft), and Angel Investor. We got deeper into the way you can obtain a 10,000-foot view of your professional network, in other words, we talked about the existing problems and gave you the solution to organize your business contact book the way you want, with no ads, no distractions.  We showed you how you can unlock data, tags, notes, filters, send personalized messages at scale, and more. The goal was to give you a way to inform better decision-making and strengthen your brand while connecting to people that matter to you. We believe that LinkedIn is one of the most important social networks for advancing your career and business, so Vedran had a surprise for all of you.  What do you need to do? 1. Visit this URL where you can make a purchase: https://leaddelta.com/lifetime/  2. Use your unique CODE: WPLTD4JFM 3. TIME: The code will expire on Thursday, October 14th - 23:59 Eastern Standard Time. After, there will be a different price.  NOTE: This CODE is only working on the website (the link above leaddelta.com/lifetime). It won't work inside the product. You have to purchase on the website and then apply the auto-generated code after successful payment inside the app. 🏆 Enjoy! p.s. find more information about Vedran and LeadDelta using the links: https://www.linkedin.com/in/vedranrasic/ https://leaddelta.com/

There are far far more biases in collective and institutionalized decision-making than in consumer decision-making. Companies pretend that the process is hugely rational when in reality it really isn’t.  That's why we've invited a guest. And what a guest that was! Rory Sutherland dropped by and we recorded a great episode for the Funky Marketing Show on the topic of Behavior sciences in B2B In case you've been living under the rock and you have no idea who he is, Rory Sutherland is a Vice-Chairman Ogilvy UK. He co-founded a behavioral science practice within the agency. Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He’s a writer, speaker, and inspiration.   We said lots of things, such as 1. B2B decision-making is definitely not exempt from the psychological analysis 2. The key to B2B is understanding business people’s problems 3. B2B buyers make their decisions to avoid blame and that's why we have defensive decision making. 4. Unlimited seating capacity greatly impacts online events  5. Spreadsheets and data can’t read human emotions  6. The reward for thinking weird is greater than the risk  And we dived deeper into more with amazing examples from everyday life. Now tell me, what are some of the most known biases in B2B that you're seeing? p.s. find Rory on Twitter @rorysutherland and feel free to reach out to him to continue the conversation 

In this episode of the Funky Marketing Show Nemanja hosted Paul Cash, B2B strategist, storyteller, author, and Founder of Rooster Punk, who's on a personal mission to Humanize B2B Marketing. He even wrote a book called Humanizing B2B: The new truth in marketing that will transform your brand and your sales.  His life story is very interesting and eventful. He has made millions and lost millions, written 2 books, turned down a cheque for £19m for his first company (madness), developed the 13 stories framework, won over 30+ awards, co-founded the fastest growing marketing agency in the UK, fallen in love, been seconds from bankruptcy, fathered two awesome boys, been divorced twice and even after a thousand rounds of golf he has never come close to a hole in one.  He's passionate about helping B2B brands to fulfill their potential and HATE it when lazy marketing gets in the way. He's driven by human understanding, creativity, narrative development, branding, storytelling, innovation, ABM, sales enablement, category design, disruption, and transformational growth.  He has worked with companies such as HP, Microsoft, Cisco, Vodafone, Samsung, Oracle, Virgin Media, Colt, Amadeus, Symantec, Adobe, Canon, KPMG, TCS, Funding Circle, Make it Cheaper, Currencycloud, Crowdcube, Incopro, Sage Pay (Opayo) and many others. Paul and Nemanja talked about things like - Changes in B2B buying behaviors and the ways we can adopt them - How to make an impact on the older generation of marketers - Which factors contribute to the change of the marketing landscape - Why emotional and humanized storytelling is the future of B2B marketing - Doing stuff you shouldn't do will make your brand stand out And more. Subscribe to this channel to get notified when we drop the new episode and make sure to follow Paul.  https://www.linkedin.com/in/paulcash/ www.roosterpunk.com And buy his new book which I highly recommend: www.humanizingb2b.com https://www.amazon.co.uk/Humanizing-B2B-truth-marketing-transform/dp/178860251X

In this episode of the Funky Marketing Show, Nemanja had a chance to sit down and talk to Nicole Gates, Director of Marketing @ Mongoose. Nicole is an innovative & agile marketing leader with global experience in both B2B and B2C industries with expertise in integrated marketing strategies, as well as executing market-driven campaigns that drive results. Nemanja and Nicole talked about a bunch of stuff, including: - Is internal marketing is as important as external - Is inbound marketing outdated? - How to convince your boss aka manage up? - Doing things to show your team that it can be done, being challenged as a leader - Structure of the team at Mongoose - What do you do she do as Director of Marketing? - Should marketing and sales teams have the same goals? Why? Subscribe to get notified when we drop the new episodes and don't forget to connect with Nicole via her Linkedin https://www.linkedin.com/in/nicolepgates/

Nemanja had a chance to sit down with Ognjen Boskovic, Head of Growth at Content Distribution to talk about the way they reached  $135K ARR in 135 days. They talked about choosing the right channels for content distribution, gating content or not, but most importantly they dug deeper into Ognjen's transition from being the first marketer in a company where the CEO understands marketing to his journey to becoming Head of Growth.  What differentiates Content Distribution from all the other agencies out there that helped them grow? Ognjen said: "Execution is where you can innovate and stand out. It usually comes down to... - deliver as no one does - write better copy Listen to the episode to find out more and subscribe to get notified when we drop the new episodes.  Subscribe to Ognjen's newsletter: https://strongerteams.com/marketing/  Follow him on LinkedIn: https://www.linkedin.com/in/boskovicognjen/  Check Content Distribution website: https://contentdistribution.com/seo-case-study/  Or join Content Distribution community: https://www.facebook.com/groups/contentdistributionengine

Nemanja had a chance to sit down with Andrei Zinkevich, co-founder of Fullfunnel.io. His team and he help B2B Tech companies generate demand and land enterprise sales-qualified opportunities with full-funnel account-based marketing operations. They talked about account-based marketing, B2B marketing strategy, sales enablement, nurturing strategic accounts, etc. Nemanja asked Andrei lots of questions he wanted to know the answer to, so they talked about things like: - What does it mean for the marketing team if the sales team is aware of the company and what they're doing? Does it change the role of marketing? - If you don’t have marketing and sales alignment and don’t audit how your sales team works, will you actually waste your marketing budget? What if you rank for your keywords on Google, if you have the best sales copy and highly-performed ads? Is that changing something? - What can you do, as an SMB, instead of copying giants?  - One of the most common mistakes that are killing SaaS MRR is focusing their marketing on the segment that doesn't generate core revenue. - Who should create demand in the company? What’s the sales role?  - Do webinars still work? How to get results out of them? We talked about these topics and more.  Subscribe and turn on the notifications to get information about the new episodes, but also make sure to check out more of what Andrei does. Here are some useful links: https://www.linkedin.com/in/azinkevich/ https://twitter.com/AZinkevich https://fullfunnel.io/abm-campaign/ https://fullfunnel.io/ideal-customer-profile https://fullfunnel.io/sales-funnel/ https://www.roiplan.io/

A must watch episode!

Ivan and Nemanja talk about finding the ICP, validating if you have the right culture, and how your website analysis can help you in that.  They also cover the way you can leverage your employees and what are the first steps you need to do when hiring a demand agency - what should be their focus.

Ivan and Nemanja shared their background stories.

Ivan and Nemanja answered to most frequently asked questions about B2B Content Strategy.

Ivan and Nemanja shared stories about their background

Funky Marketing Show: Things B2B Companies need to do before creating Content Strategy

Ivan and Nemanja went deep and talked about differentiation using examples from our own company - Funky Marketing. In this episode, we talked about the current situation, where there's sameness everywhere, and why it's important to differentiate. Ivan talked about 5 layers of differentiation: basic, false, conventional, unconventional, elite/personalized. Then they got deeper and explained step by step how did they differentiate Funky Marketing from the start and why they're differentiating now, again. They shared insights on the way they're doing it and why exactly like that, and also announced what's coming.

Nemanja and Ivan give great insights and shared examples of the way you can use your LinkedIn company pages to your advantage.

In today's Funky Marketing Show, Ivan and Nemanja are talking about the new era marketing is entering - the Revenue Marketing Era.