Michael Phillips: How understanding Sales changes your Marketing perspective?
Description
Nemanja's guest was Michael Phillips. Michael is a Marketer, Weightlifter, and Content Creator with a background in Sales.
He's the guy that believes in sales & marketing integration to drive growth and the power of storytelling to build brands.
They covered topics such as
- How is sales background changing your perspective as a marketer and the way you look at marketing?
- Has marketing become over-reliant on tech?
- The secret to solving sales and marketing alignment issues is to have more marketers in the C-suite — having an executive leader who gets marketing, whatever the “X” is in their CXO title.
- Sales people miss their target because they aren’t making friends with marketing
- Similarities between lifting weights and marketing
- How to find your voice - Ikigai framework
Listen to the episode, make sure you follow the channel and reach out to Nemanja and Michael for feedback.
Useful links:
https://www.linkedin.com/in/maple-honey/
United States
