Mid-Day Squares - UNCENSORED!

Achieve your highest potential with this Mid-Day Squares podcast episode featuring Jake, Nick, and Lez. Discover the secret to maintaining the right mindset during challenging times, leverage the principle of consistency to achieve forward momentum and learn the key to unlocking your brains reward system for optimal performance. This is an opportunity to gain valuable insights that can help you reach peak performance, tune in now. We share key takeaways on: How to focus on feeling good Hacking your body’s reward system Focusing on the small wins Using momentum to fire up your brain Saying “No” to societal pressures Show notes: Stay up to date with Mid-Day Squares on Instagram and LinkedIn 0:57 - Jake in Forbes 30 under 30 1:57 - Negative response to Forbes 3:29 - It’s all about the mind set 4:34 - Look Good, Feel Good 6:39 - Understanding your body’s reward system 8:41 - The myth of the “All or Nothing” attitude 15:45 - The power of Momentum 19:10 - We wouldn’t have survived 2022 without Momentum 21:40 - THERAPY 22:22 - Using movement to get away from negativity 24:12 - Let yourself get lost when going on walks 25:10 - How Jake turned around the energy at the office 26:46 - Cutting negativity out of your life 26:24 - What does your body need to achieve peak performance? 29:00 - Nick & Jake cutting out alcohol 32:17 - Stop caring about what others do to achieve peak performance 33:00 - Kobe and Micheal Jordan VS Dennis Rodman / Hacks for peak performance 35:00 - The people that inspire us For more tips on how you can win in entrepreneurship, subscribe to Mid-Day Squares: Uncensored on Spotify or wherever you listen to podcasts.

In this episode, Jake, Nick and Lez answer questions from the audience on our upcoming flavor and tips they would give to new founders building in the CPG space We discuss Jake taking over R&D without permission, how we pump ourselves up when stress gets too high, how mentorship is a cheat code for founders and so much more. We share key takeaways on: Why flavor development is challenging How failure can lead to success How finding World Class mentors changes the game Helping people without an agenda The struggles in finance for early CPG companies Show notes: Stay up to date with Mid-Day Squares on Instagram and LinkedIn 1:21 What’s going on with Cookie Dough? 2:52 Why Cookie Dough is so complex to make 4:40 Cookie Dough’s origin story 6:03 Jake brings the momentum up 6:45 Jake hijacked R&D to make his own flavor 9:52 Go-to motivational techniques when stress becomes too high 16:10 Who’s bought into the concept of sleep? 17:53 Jake’s PTSD 19:10 How important trust is with mentorship 21:45 Lez’s trust issues with mentors 25:34 Have no agenda when helping people 27:13 Mentorship is a cheat code 29:55 Tips for starting a new CPG company 32:13 Be at stores as often as possible 37:00 How difficult finances are as an early CPG company For more tips on how you can win in entrepreneurship, subscribe to Mid-Day Squares: Uncensored on Spotify or wherever you listen to podcasts.

In an impromptu podcast recording, Nick and Lez choose to no longer be miserable.  We discuss the issues that have arisen in the last few weeks and the mindset we’ve adopted on misery and how even though things are tough at Mid-Day Squares, we’re choosing to no longer be miserable. We share key takeaways on: What it means to be a World Class organization How important mindset is in tough times; The “secret” to our relationship as married co-CEO’s; The importance of working on your ability to have hard conversations; What you should expect out of a relationship Stay up to date with  Mid-Day Squares on Instagram and LinkedIn Show notes: 1:00 Why we’re working till 11pm tonight 2:57 Is Mid-Day Squares a sh*tshow? 4:30 We aren’t World Class. Yet. 5:37 Surprise appearance from Alba Saltarelli 7:25 Accepting that we aren’t World Class 9:53 How we evolving our leadership to be World Class 12:40 How accepting misery makes you more miserable 15:13 Acknowledge the misery but don’t let it consume you 18:48 Getting juicy with Nick and Lez 19:55 How therapy helps our relationship 21:33 Hard conversations 24:35 How we have more capacity for hard talks. 27:20 You need to constantly be working on your relationships 28:15 In a partnership you need the output of 3x 29:44 What our relationship means 31:04 What World Class is to us For more tips on how you can win in entrepreneurship, subscribe to Mid-Day Squares: Uncensored on Spotify or wherever you listen to podcasts.

Description: This episode is about how it's sometimes necessary to take 3 steps backwards to take 10 steps forward. We discuss the transition we're going through at Mid-Day Squares moving from a 2 square per package to a 1 square per package product and how it's slowly eating away at our spirits and the realizations we have had as we go through it. We share key takeaways on: How to convert your energy into something that propels you and doesn’t eat away at you; Why the negative person in the room always feels the loudest; Why survival is painful; How your true measure of success is thriving in bad times; The suffering in our world and how this has made people project their emotions rather than deal with them. We leave you with our biggest learning: “No one has achieved anything significant without a course of critics standing on the sidelines explaining why you shouldn't do it or why it can not be done and you should go for it anyways.” Show notes: We share our unorthodox approach to building a chocolate empire & how to win at raising  capital, the importance of “just starting” and demanding what you want at all costs. Stay up to date with  Mid-Day Squares on Instagram and LinkedIn 1:00 The difficulty of transitioning from 2 squares to 1 square 2:27 Jake’s notes on negativity and his personal breakdown 3:30 Emergency therapy session pre-recording 4:34 How to use energy to your advantage 5:23 Why we changed from 2 square format to 1 square format 6:42 How the change is keeping our business alive 8:05 The fine line of figuring it out: does the world want a good product? Or a low price point? 9:25 Why the fringe minority is the loudest in the room 14:15 Why change is hard and what we are going through 16:30 The difference between making a decision for change and living through it 18:48 Milestone: we opened our 3000th store 20:15 Jakes demoralization 23:30 Why founder conflict happens 25:10 How putting in the work pays off in communication 26:29 Were under attack: Who is attacking Mid-Day Squares right now 27:56 Why do people police us? 30:41 Be okay with going 3 steps backwards to go 10 steps forward 31:15 A powerful note on critics For more tips on how you can win in entrepreneurship, subscribe to Mid-Day Squares: Uncensored on Spotify or wherever you listen to podcasts.

EP 35: After 11 months- we’re back. We dive into where the f*ck we’ve been and scratch the surface on what the f*ck has happened since our hiatus. But first, we focus on the power of “just starting” as a key component of winning. We discuss how important it is to stick to a plan and touch on the uncertainty and difficulty of pulling back when you are on a roll in order to balance the see-saw of momentum in a business. Learnings from our last $10 Million dollar raise are shared with key takeaways on: -how to keep investors and key relationships looped in when you aren’t ready for them, -why our fundraising process is successful: the power of content and building out loud, -the importance of demanding what you want and staying true to who you are, and worrying not about your competition- but only about your customers. . . . Show Notes: We share our unorthodox approach to building a chocolate empire & how to win at raising  capital, the importance of “just starting” and demanding what you want at all costs. Stay up to date with  Mid-Day Squares on Instagram and LinkedIn Watch our raise video  1:48 The power of just starting 3:29 Denying demand 4:25 The importance of your game plan 8:09 Watch the raise video here 8:35 The difficulty of pulling back and thoughts on momentum 10:41 How to keep investors and key relationships looped in when you aren’t ready for them 13:30 Shoutout to our sponsor caffeine 15:25 a fact check on Jake’s caffeine hiatus 16:38 pulling off a $10 Million Dollar fundraise 18:13 Watch the raise video here (same as above) 18:47 Advice to anyone fundraising 19:18 Why our fundraising process is successful: The power of content and building out loud 22:16 Staying true to who you are and demanding what you want 24:00 How to keep investors in touch with your business, before they invest. 25:20 Not worrying about your competition, but only about your customers 26:16 Remarks on consistency and just starting

EP 34 : When scaling a business, every growth point  brings the same  struggles with higher stakes, and for MDS the stakes have never been  higher! Just months away from closing a 10 million dollar raise, it's  time to distil what blitz scaling actually means and why once you hop on  the train, there's no getting off. We Also Talk ... - Embracing chaos - Crushing vs Crashing - Why Slowing Down isn't An Option - Mental Preparation  - Getting comfortable with being uncomfortable - No Going Back

Ep 33: MDS founders Lez, Nick and Jake share their strategies on how to  make money in the ROARING 20's! A data driven, roundtable with tons of  takeaway, as the entrepreneurial minds of MDS use what they've learned  to identify what's next in the world of CPG. We Also Talk ... - Trends - Data Makes The Difference - How MDS Used Data To Create A Winning Product - 3 Ways To Win Big In The Roaring 20's - Turning The Page On The Pandemic - Innovation vs The Machine www.ahrefs.com  trends.google.com

EP. 32 : The great debate! Is it better to build a company that's self-funded or start one that raises money to scale? Spoiler alert: It doesn't matter! We discuss why conviction is  the only thing you should care about. We Also Talk ... - Mentors - Money Is Fictitious - What Side Are You On? - Choosing Your Lane and Staying There - Scarcity - Value vs. Profitability

Ep 31 : It's all jokes as we unpack our recent trip to the US and discuss the importance of face to face meetings, being kind, and the legends we look to as we blaze our way to the top. Special Shout Out to … - Mark Smith, President, Pandion Investments Ltd. - Barry Turner, Founder, Lenny & Larry - Sam Blumenthal, Partner, Circleup Growth Partners - Wade Yenny, Director of Grocery, Jimbo's Natural - Blake Mitchell, Principal, Interact Boulder - Lauren Rinkey, Ex-Global Brand Director, Nike

Ep. 30 :  The US launch is in full swing and our  boldness is paying off! It’s time to update listeners on our brand  growth, international presence, and the marketing strategies we’re using  to do it. We also talk … - The Influencer Game is Alive and Well … in fact, it’s THRIVING! - When it’s time to trigger influencer marketing - Why Strong Content and Brand Identity Attracts Influencers - Trial and Error is Key But Brands Have To Put In The Work - How to look for influencer’s today and measure their value - Finding the 5000 people who reach 368 million others

Ep. 29 : In a very special episode, the founders of Mid-day Squares honour  the man, the myth and the legend that is Jim Gavin as he joins the team  to discuss the business benefits of healthy communication. We also talk … The importance of therapy for a successful start up Resistance to therapy as a tool to navigate a company Hard conversations... and why they’re hard to have How therapy feeds an individual, a company, it's team and partnering relationships Verbalization vs Communication Going through the Pressure Cooker Sharing the MDS Love

Ep.28: In a world of constant noise we discuss who to listen to, where to share your story and how to satisfy a glutinous audience. We also talk ... - When to block out Social Noise - Another Platform, Another Way Of Telling The Story - Piloting Product Release - Keep It Fucking Simple; Quality Over Quantity - It's Not Doing More, It's Focusing On Less - Building A Brand By Building An Army

Ep 27 :  Hold on tight as we talk blitz-scaling through first  principles thinking, non-traditional hires and how identifying your  superpower will blow up your business. We also talk … - Verbalizing vs Communicating, Stop talking AT each other - Revenue solves everything - Do management levels really work? - Knowing when to put out a fire and when to let it burn - Assume no one knows anything, it's common sense! - Reasoning up from your own ideas

Episode 26 : Building a brand begins with giving zero fucks. Listen up  as we share how upping your boldness, scaling grass roots and making  people feel something leads to massive returns. We also talk ... - Why we wear hoodies - The pay off of atypical partnerships - When PR comes into play - The importance of methodical thinking when building a brand - Maximizing your YOC by building tribalism into your brand

Episode 25 - We’re kicking off 2021 with EMPATHY! Why? Because it’s the only  way to build a billion dollar business. We discuss how leading your team  with empathy is the key to building revenue. We also talk … - Filling the tank to go the distance; the importance of recharging your mind and spirit - Re-directing your energy! Anger is an emotion that pays zero dividends - Shifting your mindset to focus on understanding others rather than being understood - Why brut force management doesn’t work - Using customer complaints to learn from in lieu of lashing out  - Respectfully looking to crush our entrepreneurial OG’s - Asking WHY and actively listening - How curiosity leads to financial success - Heading to the USA!

Episode 24 – In our final podcast of the year we share our strategies on  launching in the US and reveal the unaverage decisions that lead to BIG  money! We also talk … - Nailing the customer experience – they are the center of everything! - Hammering down your network to build the HYPE - Winning over local markets to gain countrywide success - Negotiating with celebrity attention on social media  -  Be different! That's the marketing game plan. Simple. - Company transparency is key to building partnerships  - Building a community that focuses on people, not product

Episode 23 we are unpacking the emotional roller coaster  of 2020 and what obstacles each one of us has had to overcome. We also talk -Jake gets into "The Year of the Failing Extrovert" -The pic of the Starbucks cold brew we were talking about: https://i5.walmartimages.com/asr/df16b7f3-31d3-46d4-9c25-9cdca656474f_1.a903e729255c0e2fba258b8ad2258652.jpeg -Has covid been a subject matter people are hiding behind. -What does the human interaction of work look like. -Why you need to always be ON-STAGE in your mind. -Make 2021 the year you f*cking own it.

Episode 22 we wanted to distill the importance of playing offense  during times where everyone is playing defense. We use our experience  navigating the Pandemic to make our point on the importance of offence. We also talk -Not naming the first price when someone asks you how much are you willing to pay or what is your budget. -Jake is Reading  "All In: How Obsessive Leaders Achieve the Extraordinary" https://www.amazon.com/All-Obsessive-Leaders-Achieve-Extraordinary/dp/1400212200/ref=sr_1_1?crid=3QBL4TIRNMNJV&dchild=1&keywords=all+in+robert+bruce+shaw&qid=1606680376&sprefix=all+in+robert%2Caps%2C149&sr=8-1 -Grit continues to be the number one trait we think is the best indicator of success. -Lez reveals she may have been an "Olympic" contender in swimming. Not sure we believe this. -The importance of feeling pain and set back but coming back strong. -Comfort is a perfect gage for the line between defence and offence.

Episode 21. This episode is all about finding that inner perseverance.  Blocking the negativity and tripling down on good vibes only. -We talk about our preparation to get a deal down with the Ellen Show. -We discuss the books were reading: Hug your Customers https://www.amazon.com/Hug-Your-Customers-Personalize-Astounding/dp/1401300340/ref=sr_1_1?crid=1RHAJVXTYK5Q9&dchild=1&keywords=hug+your+customers&qid=1605455983&sprefix=hug+your+cu%2Caps%2C177&sr=8-1 Never Split the Difference https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1605456028&sr=8-1 Zag https://www.amazon.com/Zag-Number-Strategy-High-Performance-Brands/dp/0321426770/ref=sr_1_1?dchild=1&keywords=zag+book&qid=1605456104&sr=8-1 -We get into one of the greatest opportunities that exist as a brand: Turning angry customers into your most loyal customers. -We discuss the true measurement for Success in life. And  finally we distill the key to perseverance, which is to block out the  noise and negativity and continue forging your own path.

Episode 20! Can't believe we made it to 20. This episode is a continuation of last episode. We try to distill how you can build your entrepreneur muscles.  - We talk about the confidence it took for the Dunkin' Donuts founder to forge through - Question: Is Entrepreneurship a game that can be taught, and how do you learn it?  - To build the muscle I challenge you to go off the beaten path, cause you’ll start hearing noise. - We also talk about how to build your first  $1 million in revenue. - Lezlie comes clean about being terrified about some of the decisions she's had to make and not letting us know she was terrified. - We get into the stages of company growth from Y combinators course Blitzscaling:  https://www.youtube.com/playlist?list=PLFQgHujBBZjsdDeNVcsepyEfuxW53PqaJ