In this episode, Jake, Nick and Lez answer questions from the audience on our upcoming flavor and tips they would give to new founders building in the CPG space

We discuss Jake taking over R&D without permission, how we pump ourselves up when stress gets too high, how mentorship is a cheat code for founders and so much more.

We share key takeaways on:

• Why flavor development is challenging


• How failure can lead to success


• How finding World Class mentors changes the game


• Helping people without an agenda


• The struggles in finance for early CPG companies

Show notes:

Stay up to date with Mid-Day Squares on Instagram and LinkedIn

1:21 What’s going on with Cookie Dough?

2:52 Why Cookie Dough is so complex to make

4:40 Cookie Dough’s origin story

6:03 Jake brings the momentum up

6:45 Jake hijacked R&D to make his own flavor

9:52 Go-to motivational techniques when stress becomes too high

16:10 Who’s bought into the concept of sleep?

17:53 Jake’s PTSD

19:10 How important trust is with mentorship

21:45 Lez’s trust issues with mentors

25:34 Have no agenda when helping people

27:13 Mentorship is a cheat code

29:55 Tips for starting a new CPG company

32:13 Be at stores as often as possible

37:00 How difficult finances are as an early CPG company

For more tips on how you can win in entrepreneurship, subscribe to Mid-Day Squares: Uncensored on Spotify or wherever you listen to podcasts.