Spa Marketing Made Easy Podcast

In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business. We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts – we crafted an intimate and impactful event. Day one began with a powerful 6-mile hike to a vortex, a high-energy area that pushed participants out of their comfort zones. The sense of accomplishment and camaraderie set the tone for the rest of the intensive. Day two dove into the business essentials, with a strong emphasis on profitability. We explore the importance of focusing on profit margins and creating a livelihood through your spa business. Join us for an inside look at an event that combines personal growth, business strategy, and the power of community.  In this episode, we discuss:  The power of stepping outside your comfort zone and doing hard things, as demonstrated by the group hike. The value of connecting with like-minded entrepreneurs who understand the unique challenges of running a spa business. Strategies for maintaining a focus on profit and creating a sustainable livelihood through your spa. The importance of understanding the bigger picture and the "why" behind each member's business journey.   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/376 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

Today, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business? From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we'll explore the types of behaviors that disrupt your business flow and negatively impact your team's morale. Before you take the step to sever ties, I guide you through a reflective process. Have you set clear boundaries and communicated your policies effectively? Sometimes, the solution starts with us. For those moments when letting go of a client becomes necessary, we'll discuss how to handle the situation with professionalism, including a template for drafting that difficult email or letter. The heart of this conversation is about protecting your team's energy and ensuring your spa's environment remains positive and productive. In this episode, we discuss:  Identifying a bad client and understanding the impact they have on your spa and team. Key questions to ask yourself before making the decision to part ways with a client. Strategies for clear communication and enforcing policies to prevent misunderstandings. Best practices for firing a client with dignity, including how to craft a respectful goodbye message. Plus, we created a sample email that you can download and use as a template. To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/375 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families. Debbie's life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed in Iraq. Despite her unimaginable grief, Debbie chose to rise above and dedicate her life to defending our defenders and keeping the freedoms our troops have fought for. Listen in as Debbie shares her incredible journey of resilience, love, and unwavering commitment to our military heroes. In this episode, we discuss:  How Debbie found the strength to turn her tragedy into a purpose-driven life, honoring her son's legacy and last letter home. The incredible impact of Debbie's foundation, America's Mighty Warriors, in providing support and healing to veterans and their families. The power of touch and self-care in helping veterans with PTSD, and how Debbie's foundation offers facials, treatments, and massages to those in need. Debbie's tireless advocacy for our military community, from visiting combat zones to meeting with presidents and lawmakers on Capitol Hill. To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/374 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month! Listen in as Alexis reveals the step-by-step process she used to create buzz, connect with clients, and drive attendance for her event. From leveraging her sales expertise to tapping into her existing client relationships, Alexis's tactical strategies are a masterclass in event planning and promotion.   Whether you're a seasoned skincare professional or just starting out, this interview is packed with inspiration and game-changing insights to help you level up your business.    In this episode, we discuss: The step-by-step process Alexis used to plan and execute her wildly successful event in record time. How she tapped into her sales expertise and client relationships to create a buzz and drive attendance. The mindset shifts which allowed her to let go of outcome attachment and focus on serving her community. Alexis's unique approach to creating an unforgettable, fun-filled experience that left her clients feeling celebrated and loved. To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/373 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

Hey there, it’s another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's that the digital landscape doesn't stand still, especially not for Google. Today, we're getting into the nitty-gritty of what’s new with Google Business Profile in 2024. Gone are the days when Google My Business was just a static listing. Now, we're talking a full-blown social integration makeover, and yes, it's a game-changer for your spa. In this episode, we discuss: The switch from Google My Business and what it means for your spa’s online spot. How Google’s now spotlighting your social feeds and why it's your new best friend for drawing clients in. Why picking the right category could be the difference between top of the page and not on the page. Ryan gives us the how-to. Why updating your profile shouldn’t be a once-and-done deal. Think of it as your spa’s digital pulse. To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/372 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry. In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry.    I'm joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced and talented esthetician with a decade of experience.  Together, we explore the evolving landscape of state regulations affecting aesthetic practices, the importance of staying informed, and how to get involved in advocating for our profession.   In this episode, we discuss:  Mandie's Journey to create the Aestheticians Alliance in her state to advocate for regulations that affect our industry. The evolving state regulations and their impact on aesthetic practices across the country and aestheticians on regulatory boards. The steps Mandie and the Aesthetician Alliance are taking to address these changes in Maryland.   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/371 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course.    As part of that course, we host one in-person event in Salt Lake City, Utah, for the students to meet in-person and get more hands-on lessons from our teachers.    In today’s episode, I’m sharing a full debrief from the event, plus more details about the Spa Manager Certification.   If you are a spa owner, current spa manager, or aspiring spa manager interested in learning more about Addo Wellness Institute’s Spa Manager Certification, this episode is a must-listen!    In this episode, I discuss:  Addo Wellness Institute’s first Spa Manager Certification in-person event The positive morale and attitudes of the course’s students Key differences that separate the CEO from the Spa Manager role Three scenarios discussed at the event that can be used as a lesson to facilitate in your spa   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/370   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

To truly practice what I preach, leadership development is constantly in my routine.   With that in mind, I bet you didn’t think you’d catch me attending a leadership conference led by former Navy SEALs…   but boy was I blown away!   After reading, Extreme Ownership: How U.S. Navy SEALs Lead and Win, I was hooked and ready to learn more about leading in a more practical, tangible way from authors Jocko Willink and Leif Babin.   So my husband Kyle and I signed up to attend The Muster.    It’s an intense, two-day leadership conference designed to provide leaders with real-world applicable leadership principles, assessments, and role-playing opportunities to maximize their understanding and lock in their learning.   Today’s episode of the Spa Marketing Made Easy is all about our takeaways from the conference.   I highly recommend you take a listen because there are some really eye opening reflections about how this conference breaks a lot of stereotypes and helps view leadership from a more practical perspective.   In this episode, we discuss:  Daniela and Kyle’s biggest takeaways from Echelon Front’s Muster conference Learning leadership in a practical, tangible way Current trends for what motivates employees Importance of showing compassionate leadership How leaders can empower employees and encourage them to be better humans in the world   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/369   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

We know the bread and butter of the spa industry are great before + after photos.   So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™.   Jaclyn, Director of Sales & Business Development for PDO Max, is on the podcast today to share all things PDO Max AfterGlo™ and the benefits it can bring to your spa business.   In this episode, we discuss:  A full explanation of PDO AfterGlo™  The science + benefits it brings for the skin Befores + After examples Origin story for PDO Max   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/368   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3.    That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking themselves in regards to leadership.    I’ve been transparent that it’s really hard (nearly impossible) to cross the million dollar mark as a solo.    If you find yourself trying to figure out a way to increase your monthly revenue number, it’s time to consider bringing on a spa manager.    However…   Before you can jump in and hire a role that is essentially an extension of you - the Spa CEO - you need to understand if you’re in a place where your leadership skills are ready to delegate and manage.   This episode is going to help you answer the hard leadership questions and give you a clear understanding of how a Spa Manager can benefit your business.    In this episode, I discuss:  My personal experiences with leadership The recognition that leadership is a learned skill that’s constantly evolving A full detailed list of spa manager responsibilities Not settling back into old patterns if you’ve lost sight of your goals - there is always room to push reset and begin again An exercise of taking an honest assessment of your business and options for the  right next step forward   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/367   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Are you ready for another source of revenue stream for your spa in 2024?    We live in a world that prioritizes ease and convenience.   The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors.    Put on your headphones because today we’re covering all things to know about ecommerce in 2024.    Returning for his second time on the Spa Marketing Made Easy podcast, Gamal Codner’s consulting practice has helped 20,000+ founders generate over $96M annually in trackable revenue.   Gamal shares with me the three key strategies to keep in mind when building a desirable ecom business that people want to buy.    With $10M+ raised and 9 successful business transactions totaling over $50 million, Gamal is one of only 90 official Shopify mentoring partners, and delivered the keynote at the Amazon BBA Conference.   In this episode, we discuss:  3 key strategies to implement in your ecom business plan The big shift seen in ecommerce in a post-Covid world A relative timetable a CEO needs to expect for launching an ecom store Two questions Gamal asks his CEOs to answer to master their messaging to strangers online How we can be as convenient as possible for our existing customers   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/366   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year.    Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.   For the second time on the pod, Emage Medical® returns as I’m joined by Hannah Beavers who walks me through the features and benefits of the Image Pro® SUNLITE device.    If you’re listening on Spotify + Apple Podcasts, head over to our website (addoaesthetics.com) to watch the full walkthrough as Hannah shares her screen to show a full tutorial of the device’s capabilities + the analysis it provides for each client.     In this episode, we discuss: A full walkthrough of the Image Pro® SUNLITE device Client engagement and how the data provided from this device enhances the experience The revenue payoff from investment in this device and how in depth the skin analysis is for each client How the device shows improvements and areas of opportunity that give a full skin care plan for clients   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/365   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.   Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence.    If you’re sitting in a place where the past Daniela was several years ago, you’re wondering to yourself “what’s the next step?”   My guest today has the answer for you. Joining me is Addo Aesthetics Community Coach (our go-to money gal), Nicole Cooley!   Returning for her second time, Nicole is here to relieve your financial worries with all the details of how you can get started on the right foot with your financial goals in 2024!    With 10 years experience in the coaching industry, Nicole is an Accredited Financial Counselor and Certified YNAB Coach.    She believes in a holistic approach to finance and money that includes each client's skillset, mindset, and unique goals into their financial plan.    She has worked across industries, working with therapists, lawyers, coaches, and spa owners.   In this episode, we discuss:  Identifying the roles cash flow and financial statements play in business Ways to overcome feelings of uncertainty when it comes to finances  Understanding money management is a learned skill set Nicole reveals what the 2024 message is for cash flow management The first step to take if you’re new and don’t know where to begin   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/364   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.   In addition to Ashlen’s December gift card promo being a smashing success, what drew me to her success story was how she created a great cash infusion into her business by keeping a successful sales strategy from the previous owner and amplifying it by combining guerilla marketing tactics with new technology strategies.    Here to spill the details on her goal crushing promotion and share her top takeaways in this episode of the Spa Marketing Made Easy podcast is Ashlen Day, Spa CEO of CopperLeaf Spa & Salon in Winnsboro, Texas.    She started out as a service provider at CooperLeaf in 2017 and eventually moved into the management eventually purchasing the spa and becoming the owner in 2023. Plus she’s one of my students in the Growth Factor Framework program!   Her business is home to 22 employees, 19 of them being service providers, and offers a broad spectrum of services including: massage, aesthetics, nails & hair.   If you’re looking to see what’s possible through a dedicated promotional retail push, I highly recommend you tune in for a strong dose of inspiration, encouragement and tangible takeaways.   In this episode, we discuss:  Ashlen’s journey from service provider to owner of CooperLeaf Spa & Salon The annual process her business follows to run a 20% off $100 or more in gift cards promotion The marketing strategies she relied heavily on that helped CooperLeaf have its best year running this promo yet - $71.5K for the entire month of December!  The key takeaways she plans to revise to set her up to achieve her $100,000 goal in December 2024   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/363   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad.    I’ve been in your shoes.    What is Meta?  How do I know which ad campaign objective to select? Should I use an image or a video?   This is just the start of a long list of questions that runs through your head while beginning to set up your paid ads strategy.   I want to help you take the guesswork out of ads so I invited the Facebook ads goddess herself, Tara Zirker, back onto the Spa Marketing Made Easy podcast.    Tara helps thousands of online experts who are overwhelmed or skeptical to confidently learn paid advertising and infinitely scale their businesses through her business, Successful Ads Accelerator.    Put your frustrations to the side, Tara shares easy to understand tips for lead generation and customer acquisition through paid advertising and tells us what developments to focus on in 2024.    In this episode, we discuss:  Two developments to consider when building your paid ads strategy this year One important question to ask yourself about the lifetime value of a client The biggest thing that holds spa owners back Analyzing your budget and making data based decisions for ad placements When and how to consider Tik Tok ads Is video king in ads?    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/362   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

One of my favorite practices every January is to set my intention for the year.   The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another year.   For 2024, I decided to switch it up a bit.    After seeing a Facebook post that said whichever 4 words you see first in the word scramble are going to determine your year, I decided to play along and ended up loving the 4 words I saw first.    Tune in to this episode to hear what my focus is going to be in 2024!    In this episode, I discuss:  Intention setting and why it’s important to regularly practice My process for setting my yearly intention The 5 words I am committing to in 2024   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/361   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.   I’m not saying it’s not attainable, but it is not what I recommend or would ever put myself through as a CEO.    Developing a team has changed my life for the better.    In today’s solo episode on the Spa Marketing Made Easy podcast, I’m sharing the 3 keys to building a high performing team and reasons why my team has helped propel my business forward.   In this episode, I discuss:  How I’ve achieved freedom in my business by developing a team The training and development processes I’m using with my Growth Factor® coaches The reason why I gifted over $100,000 in 1:1 coaching calls to active Growth Factor® students Importance of standardization of processes when you have more than one provider   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/360   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Longtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell.    Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise.    There are currently 37 franchises of VIO Med Spa and counting!    Founder Joe Stanoszek joins me to share the key things that made him get approached to franchise, plus the good and the bad of the process that landed him where he is today.   In this episode, we discuss:  Joe’s backstory and how VIO Med Spa came to fruition Key things about VIO that made Joe get approached to franchise  The in’s and out’s of the franchising process Benefits of opening a licensed franchise, specifically in spa Importance of lifetime customer value   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/359   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster.   Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love.    My guest on today’s episode has entrepreneurship ingrained in her DNA. Growing up working in her family’s restaurant, Shirin Zakerion developed a knack for customer service and leadership at a young age.    As she pursued a career in the hair industry, she found herself thrust into the world of entrepreneurship that was disappointingly filled with burnout.    But she persevered.    Tune in to hear how she rediscovered her passion and commitment for haircare and is now running a thriving business that is authentic to herself and her business.    Shirin’s remarkable journey, from burnout to rediscovery, is a testament to her resilience and a driving force behind her success.   In this episode, we discuss:  Shirin’s entrepreneurial and family background that led her into the hair industry The cause that made her take a hiatus from the hair industry How she rediscovered her passion that led her to opening her current salon Her focus on the customer experience touchpoints and how Mangomint has been an integral part of building this process The importance of making business decisions that are in alignment with the problem you are trying to solve    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/358   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!”   Today’s episode of Spa Marketing Made Easy is doing just that.    Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program, is spilling all of the juicy event details of how she generated $225K in revenue by hosting back-to-back events.   After meeting at a Dermaconcepts event, Samantha joined my program and focused all of her efforts on event planning. She’s the Medical Spa Manager at Healthy Complexions Spa where she’s focused on managing the growing team.    We break down the ins and outs of how she went from barely hitting 4 figures to hosting 5 + 6 figure events in a matter of months after joining Growth Factor®.   The lessons shared in this episode are a must for Spa CEOs ready to run successful events.    In this episode, we discuss:  Samantha’s professional journey and the connection that brought her to join my Growth Factor® Framework program The key takeaways she learned inside Growth Factor® that set the foundation for her mini event and open house Her glowing review of working with Dermaconcepts  All of the event details, including the most unexpected thing, and her advice for listeners Her next big goal as a Spa Manager   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/357   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.