Remember when blogging felt like midnight writing sessions and endless editing? It's back, but this time it's different.

In this Marketing Month episode, Daniela and Lucy dive into why consistent blogging has become one of the most powerful SEO tools for spa businesses in 2025. With AI making content creation faster than ever, strategic blog posts help you build authority with search engines, attract your ideal clients, and establish your spa as the go-to expert in your market.

If you're ready to dominate local search, this episode gives you the practical strategy to make blogging work without the burnout.

What you'll learn during this episode:

• Why 2025 is "the year of the blog" for spa businesses

• How consistent content builds trust with Google and increases your authority score

• The difference between static websites and living, breathing online storefronts

• Using AI tools like ChatGPT to create first drafts without losing your authentic voice

• The "human eyes on it" rule for AI-generated content

• Practical SEO tips including indexing, meta descriptions, and keyword strategy

• Why updating your website regularly matters more than you think

Resources Mentioned in Episode #455: Marketing Month Part 3: Why Blogging is Back (And How AI Makes It Easy)

• Growth Factor Fundamentals (Access done-for-you marketing resources)

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About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.