Develop This: Economic and Community Development

In this episode of Develop This!, host Dennis Fraise sits down with Phil Schneider, Project Principal at Global Location Strategies (GLS), to unpack one of the most critical challenges facing communities today: site readiness. With more than 30 years of global consulting experience and nearly 400 site selection engagements across manufacturing, headquarters, R&D, technology, and shared services, Phil brings a site selector's unfiltered perspective on how the site selection landscape has fundamentally changed—and why many communities are struggling to keep up. The conversation explores how manufacturing site selection projects now move at hyper speed, why risk aversion among companies has intensified, and how the shortage of truly competitive industrial sites is reshaping economic development strategy. Phil also dives into the persistent problem of inconsistent definitions of "ready sites" across states and programs—and how that inconsistency can derail projects before they even get started. A major focus of the episode is the work of the Site Selectors Guild to establish national standards for site readiness. Phil explains how standardized criteria, data transparency, and data integrity can dramatically improve a community's competitiveness—and save both site selectors and economic developers valuable time. This episode is essential listening for any economic development professional looking to align their site readiness efforts with real-world site selection expectations. Key Takeaways Site readiness is now a baseline requirement, not a competitive advantage. Site selection timelines have compressed dramatically, increasing pressure on communities. There is a national shortage of quality, build-ready industrial sites. Companies are increasingly risk-averse, demanding better data and fewer unknowns. Definitions of "ready sites" vary widely—and that inconsistency creates friction. Economic developers and site selectors don't always evaluate readiness the same way. Data richness, accessibility, and transparency are essential to staying competitive. The Site Selectors Guild Ready Sites program helps identify gaps and raise standards. There are no perfect sites—but knowing your site's limitations matters. National site readiness standards are becoming increasingly important, even globally.

In this episode of Develop This!, host Dennis Fraise sits down with rural innovation expert Becky McCray, co-founder of SaveYour.Town and author of the bestselling books The Idea Friendly Guide and Small Town Rules. Becky brings a rare perspective to economic development—she doesn't just study rural communities, she lives in one (population: 30). From running a small-town liquor store to serving as a city administrator and nonprofit executive, Becky has spent her career helping rural places adapt, innovate, and thrive. Together, Dennis and Becky explore why traditional economic development models often fail rural communities—and what works instead. They discuss how small towns can move forward without massive budgets, long strategic plans, or endless committees by becoming more Idea Friendly: open to experimentation, collaboration, and small wins. Listeners will learn why supporting entrepreneurs matters more than recruiting big industry, how to engage skeptics productively, and how tiny experiments can lead to meaningful momentum. Becky also shares insights from her ongoing Survey of Rural Challenges and highlights positive trends emerging across rural America—from renewed interest in downtowns and walkability to stronger local business ecosystems. This episode is packed with practical tools and mindset shifts for economic developers, community leaders, and anyone who believes their town's future is worth fighting for. Your town matters. And change doesn't start with a perfect plan—it starts with one small step. Key Topics Covered Why traditional strategic planning often fails rural communities The Idea Friendly Method: Gather Your Crowd, Build Connections, Take Small Steps How small experiments outperform big projects Supporting local entrepreneurs vs. chasing large employers Turning rural challenges into community strengths Engaging skeptics and building trust Creating momentum through incremental wins Why every community's future must be locally shaped Episode Takeaways Rural communities need solutions designed for rural realities Economic development starts with entrepreneurs and small businesses You don't need permission to try small ideas Relationships drive innovation more than structures Skeptics can become allies when you listen first Progress comes from action, not perfect plans Tiny wins build confidence and momentum Communities thrive when people feel empowered to try

Housing has become one of the most urgent—and complex—challenges facing economic developers today. In this episode of Develop This!, host Dennis Fraise sits down with Michael Mohrfeld, Owner and President of Mohrfeld Electric, Green Oak Development, Mohrfeld Solar, and a housing developer. Speaking candidly from a developer's perspective, Michael shares what it really takes to make housing projects work in small and mid-sized communities—and why so many well-intentioned plans never move from concept to construction. Drawing on his diverse portfolio across construction, real estate, energy, and community-focused development, Michael explains how housing challenges are deeply intertwined with workforce availability, zoning, financing, and local leadership. Dennis and Michael explore: Why housing is now a top economic development constraint The growing difficulty of delivering affordable and workforce housing How labor shortages in construction are impacting timelines and costs Regulatory and zoning hurdles that can stall or stop projects entirely The differences between new construction and renovation-based development Opportunities in both multifamily and single-family housing markets Why small communities must rely on local leadership—because "there's no cavalry coming" Key Takeaways Housing is one of the most critical issues facing economic developers Developers bring practical insight into what makes projects viable Small communities face unique housing and financing challenges Workforce shortages significantly affect construction feasibility Affordable housing is increasingly complex to build Zoning and regulatory processes can impede development New construction and renovation projects require different strategies Strong community leadership is essential for success Both multifamily and single-family housing present opportunities Local champions are key to driving meaningful progress

In this special Develop This! Crystal Ball Series episode, host Dennis Fraise welcomes speaker and author Will Baggett for a wide-ranging conversation about what the future holds for leadership, communities, and economic development in 2026. Dennis and Will explore how AI, shifting cultural values, and new economic forces are reshaping communities. They discuss why human connection may become a competitive advantage, how third spaces and phone-free environments are emerging as a correction to digital overload, and why adaptability is the most valuable leadership skill of the next decade. The conversation also dives into emerging trends such as biohacking and longevity, the changing expectations of the housing market, the economic impact of sports betting and NIL deals, and the growing importance of Generative Engine Optimization (GEO) over traditional SEO. Key Takeaways People are craving real human connection more than ever Adaptability is the most important leadership skill Communities need more gathering spaces that support small businesses Outdated assumptions create serious planning risks Biohacking and longevity are becoming mainstream A healthy lifespan may matter more than retirement age Phone-free and unplugged spaces are gaining traction Human connection can become a strategic advantage for organizations Housing expectations are shifting toward individual needs Sports betting and NIL deals are reshaping local economies The labor market is experiencing a backlog from multiple forces Third spaces are critical for community engagement The shift from SEO to GEO is transforming digital strategy Knowledge matters more than raw information  

In this episode of Develop This!, host Dennis Fraise sits down with Samantha Jefferson, Managing Director of the Site Selectors Guild. This episode continues the relationship between the Develop This! Podcast and the Site Selectors Guild, offering listeners direct insight into how site selectors think, lead, and shape economic development outcomes. Samantha shares her unique career journey and how early leadership experiences helped shape her holistic approach to site selection. The conversation explores why community understanding is just as important as data, how the Guild promotes integrity and objectivity in the profession, and why member feedback is driving new initiatives—including the launch of new industry certifications. Dennis and Samantha also discuss the realities of site readiness, the importance of speculative investment, the Guild's international expansion, and how partnerships and conferences are strengthening engagement across the profession. Key Takeaways Samantha's diverse background shapes her holistic view of site selection Leadership lessons can come from early experiences, including youth organizations Understanding communities is critical to successful economic development The Site Selectors Guild promotes integrity and objectivity in site selection Member feedback guides the Guild's future direction New certifications help define professional standards for site selectors International expansion reflects the realities of a global economy Site readiness requires careful planning and speculative investment Partnerships enhance learning and engagement opportunities Success as Managing Director means strong membership and impactful collaboration Snacks With Surpise Join us in Atlanta for the 2026 Guild Spring Conference! Mark your calendar and prepare for an unparalleled experience at the 2026 Guild Spring Conference with 50 top site selection consultants and members of the Site Selectors Guild taking place March 23-25, 2026 in the vibrant heart of Atlanta, Georgia! With a ratio of eight EDO attendees to one Guild member, this is your exclusive opportunity to connect directly with the world's top location strategy experts and economic developers from across the US and abroad who are all shaping the future of site selection and global investment.  The 2026 Guild Spring Conference will bring together the brightest minds in the industry for dynamic panel discussions, interactive roundtables, and high-impact networking sessions—all designed to spark new ideas, foster meaningful connections, and drive real results. Whether you are looking to showcase your community, understand the latest trends, or build relationships that matter, there is no better place to do it than at the Guild Spring Conference.    

Site visits can make—or break—an economic development project. In this episode of Develop This!, host Dennis Fraise is joined by Larry Gigerich, Executive Managing Director of Ginovus and one of the nation's most respected voices in site selection and economic development. With more than 30 years of experience across local and state government, nonprofit leadership, and the private sector, Larry has worked on nearly 600 projects, generating $12 billion in capital investment, creating 100,000+ jobs, and retaining more than 200,000 existing jobs. A former Chair of the Site Selectors Guild. Larry brings unmatched insight into what site consultants and corporate decision-makers truly value when they come to town. As part of the ongoing partnership between Develop This! and the Site Selectors Guild, this conversation pulls back the curtain on how communities can prepare for, host, and follow up after site visits in ways that build trust and improve outcomes. Dennis and Larry explore: Why site visits are far more than "checking a box" in the project decision process Common misconceptions communities have about what site selectors are evaluating How logistics, professionalism, and pacing can influence perception Why authenticity, transparency, and the right people in the room matter more than a scripted pitch How meals, breaks, and quality-of-place experiences shape a visitor's impression The critical importance of timely, thoughtful follow-up How technology and data are continuing to evolve the site selection process

Episode Summary: In this episode of the Develop This! Podcast, host Dennis Fraise sits down with Aaron Brossoit, Partner & CEO, and Bethany Quinn, President of Golden Shovel Agency, as part of the Develop This! 2026 Crystal Ball Series. Together, they explore how the economic development landscape is rapidly evolving—and what professionals must do now to prepare for 2026 and beyond. The conversation dives into the game-changing role of artificial intelligence, the growing importance of community engagement, and why economic developers must become champions of their own organizations and regions. Aaron and Bethany discuss how communities often misdiagnose their challenges due to limited perspective, and why stakeholder engagement is essential for identifying real opportunities. They also unpack how websites are no longer standalone tools but part of a much broader digital and storytelling strategy that includes technology, virtual reality, and authentic community branding. Key themes include business retention and expansion, workforce attraction, and the rising importance of energy availability as a deciding factor for economic growth. The episode emphasizes that creativity, adaptability, and embracing technology are no longer optional—they are essential for stretching limited budgets and competing in a crowded marketplace. Key Takeaways Economic development is under increasing pressure from workforce and talent challenges. Artificial intelligence is transforming how communities market themselves and make decisions. Economic developers must actively champion their organizations and their missions. Stakeholder engagement is critical for accurately identifying community needs and barriers. Many communities misdiagnose their challenges due to a lack of an outside perspective. A website is only one part of a comprehensive economic development strategy. Technology can help stretch limited budgets and increase impact. Energy availability is becoming a major factor in economic growth decisions. Storytelling and digital presence are essential for showcasing community strengths. Creative solutions are required to attract both businesses and workforce in 2026 and beyond.  

Community banks play a critical—yet often underappreciated—role in economic development. In this episode of Develop This!, the #1 podcast for economic development professionals, host Dennis Fraise sits down with Matt Morris, President and CEO of Connection Bank in Fort Madison, Iowa, to explore how community banking fuels local economies, supports small businesses, and strengthens rural communities. Matt shares his career journey from working at large financial institutions to leading a community bank and explains why relationship-based banking remains essential to sustainable economic development. Together, Dennis and Matt unpack how community banks serve as trusted partners for entrepreneurs, manufacturers, and local leaders—often stepping in where larger institutions cannot or will not. Key Takeaways Community banks support their communities in diverse and meaningful ways Strong relationships are the foundation of community banking Economic development depends on healthy, engaged local financial institutions  Community banks often fill critical gaps for small and rural businesses Trust is essential to effective banking relationships  Community banks are deeply involved in local economic development efforts  Technology has changed how banks operate—but not the need for relationships Non-traditional competitors present new challenges for community banks Developing the next generation of leaders is key to community growth Better storytelling can improve understanding of the community bank model

Show Notes As part of the Develop This! 2026 Crystal Ball Series, host Dennis Fraise sits down with Andy Coe, Principal at Convergent Nonprofit Solutions, to explore what lies ahead for economic development organization (EDO) funding as communities head toward 2026. With public funding under pressure and competition for private dollars increasing, this episode delivers a candid, practical conversation about risk management, revenue diversification, and leadership strategy. Andy draws on his national experience working alongside EDOs, chambers, and nonprofit organizations to explain why some communities will struggle—and why others will emerge stronger than ever. Dennis and Andy also reflect on the long-standing relationship between Develop This! and Convergent Nonprofit Solutions, highlighting shared values around leadership, transparency, and sustainable community investment. Listeners will gain insight into: Why waiting for funding clarity is no longer an option How strong investor relationships and communication can stabilize—or grow—budgets What EDO leaders must do to clearly articulate impact in a crowded funding environment How asking better questions can uncover hidden community capacity and opportunity Why organizations that lead with purpose and data will outperform those that rely on legacy funding models Key Takeaways Proactive leadership is essential to mitigating funding risk Diversifying revenue sources is no longer optional—it's foundational Strong, authentic relationships drive fundraising success Clear communication of impact builds investor confidence Asking the right questions reveals new funding and partnership opportunities

As Develop This! kicks off its Crystal Ball series for 2026, host Dennis Fraise is joined by Chris Lloyd, Senior Vice President and Director of Infrastructure and Economic Development at McGuireWoods Consulting, for a forward-looking conversation on the forces shaping the future of economic development in partnrship with the Site Selectors Guild. Chris brings a national perspective on how federal tax policy, state conformity, executive orders, and the growing affordability agenda are influencing site selection and investment decisions. The discussion explores why tools like immediate expensing of capital matter more than ever, how executive actions can accelerate permitting, and why affordability—especially housing—has become a central factor for companies choosing where to locate. The conversation also dives into evolving site selection criteria, from power availability and workforce readiness to speed-to-market pressures and the growing role of AI and data centers. Chris underscores that while megaprojects capture headlines, smaller, strategic wins are increasingly critical for community success. Throughout the episode, one theme stands out: economic development is a storytelling business. Chris explains why economic developers must clearly articulate their community's value proposition while preparing for risk, disruption, and the unexpected. This episode offers practical insights and strategic foresight for community and economic development professionals preparing for 2026 and beyond. Key Takeaways Major trends—including AI and data centers—are reshaping economic development strategies Immediate expensing of capital remains a powerful incentive for project decisions State conformity with federal tax policy can be a decisive site selection factor Executive orders can significantly streamline permitting and project timelines Affordability is now a core consideration in corporate location decisions Public-private partnerships play a growing role in workforce and housing solutions Power, workforce, and speed to market remain essential site selection criteria Effective community storytelling is critical to winning investment Smaller, targeted projects are gaining importance alongside megaprojects Communities must have "break glass" contingency plans for emergencies and disruptions

As part of the Develop This! Crystal Ball Series kicking off 2026, host Dennis Fraise sits down with Danielle Casey, President & CEO of the Las Vegas Global Economic Alliance and incoming IEDC Board Chair, for a candid and forward-looking conversation on leadership, career evolution, and the future of economic development. Danielle shares insights from her career transition from Albuquerque to Las Vegas and reflects on how unplanned opportunities often shape meaningful leadership journeys. Together, Dennis and Danielle explore the evolving demands placed on economic development professionals—from rapid technological change and demographic shifts to workforce readiness and long-term strategic planning. The conversation also highlights the growing influence of women in economic development leadership, the critical role of mentorship, and the importance of listening as a leadership skill. Danielle underscores the need for trained, adaptable professionals, diversified local economies, and deeper community engagement to ensure the profession remains resilient and impactful. The episode closes with a look ahead to 2026, including Danielle's priorities as incoming IEDC Board Chair and what economic developers must do now to stay energized, effective, and future-ready. Key Takeaways Mentorship is foundational to sustaining and strengthening the profession Economic developers must remain adaptable in rapidly changing environments Diversification is essential for long-term economic resilience Women are increasingly shaping leadership at all levels of economic development Listening is one of the most underrated—and vital—leadership skills Conferences and peer networks provide both professional insight and emotional support Tracking trends is no longer optional—it's a core competency Burnout prevention is critical for long-term success The profession demands balance between immediate wins and long-term vision Training and education are key to developing the next generation of leaders

As part of the Develop This! Crystal Ball Series kicking off 2026, host Dennis Fraise sits down with Nathan Ohle, President & CEO of the International Economic Development Council (IEDC), for a wide-ranging conversation on where the profession is headed—and how leaders can prepare for what's next. Nathan shares insights from his extensive travels and conversations with economic developers across the country, highlighting how the role of the practitioner is evolving. From deeper engagement with rural communities to increased cross-sector collaboration, economic development is becoming more complex—and more impactful—than ever. The discussion also explores the significant transformation underway at IEDC since 2022, including a new membership model designed to lower barriers to participation, major investments in systems and infrastructure, and a renewed emphasis on listening to and elevating member voices. Nathan reflects on how feedback from practitioners has directly shaped these changes. Looking ahead, the conversation turns to the role of technology and AI as accelerators for economic development work, the importance of training and mentorship for the next generation of leaders, and what the IEDC's 100th anniversary in 2026 represents for the organization and the profession as a whole. This episode offers a forward-looking, practitioner-focused perspective on leadership, transformation, and collaboration—making it a must-listen for anyone shaping the future of economic and community development. Key Takeaways Elevating the voices of economic development practitioners is essential for the profession's future The role of economic developers is expanding through deeper collaboration with public, private, and nonprofit partners IEDC's new membership model is reducing barriers and broadening engagement Member feedback has driven meaningful organizational transformation at IEDC AI is emerging as a powerful accelerator—not a replacement—for economic development work Mentorship and training are critical to developing the next generation of leaders Strategic investments in systems and infrastructure are improving member services IEDC's 100th anniversary in 2026 marks a pivotal milestone for reflection and future vision Collaboration and partnerships will define success in the next era of economic development

As Develop This! kicks off 2026, host Dennis Fraise continues the Crystal Ball series with a timely and thought-provoking conversation with Mark Perna—generational expert, author of Answering Why, speaker, and Forbes contributor. Together, Dennis and Mark explore how the workforce and education landscape has (and hasn't) changed since Answering Why was published in 2018. They examine generational shifts, the widening skills and readiness gap, and the urgent need for visionary leadership across economic development, education, and workforce systems. Mark shares powerful insights on what young people are really asking for today, why inspiration and purpose matter more than ever, and how economic developers can better engage emerging talent. The conversation also dives into the accelerating impact of AI, the pace of change confronting communities, and the traits future-ready leaders and workers must develop to thrive. This episode challenges listeners to rethink traditional workforce strategies, elevate collaboration, and lead with optimism—because, as Mark reminds us, young people are extraordinary and capable of shaping a stronger economic future. Key Takeaways The workforce education landscape has seen surprisingly little substantive change since 2018 Workplace readiness, professionalism, and etiquette are growing challenges Young people are eager for inspiration, meaning, and honest conversations Visionary leadership is essential to drive collaboration and economic growth The accelerating pace of change demands adaptability and proactive leadership Workforce readiness remains low, highlighting a persistent skills gap Students face new challenges balancing hope and opportunity in a shifting job market AI will significantly reshape workforce dynamics and skill requirements Diversity, adaptability, and resilience will define future workforce success Young people are not the problem—they are the solution

In this episode of Develop This! host Joi Cuartero Austin interviews Kyle Moore, Great River Economic Development Foundation (GREDF) President & CEO, former Quincy, IL Mayor & IL State Representative, who shares hard-earned insights on how local leaders can advocate effectively with elected officials to get economic development projects across the finish line. Drawing on his experience as a city council member, mayor, and state representative, Kyle explains the practical realities that shape project outcomes, including timing, coalitions, data, and political context. They discuss: Why advocacy often comes too late—and how to avoid this pitfall. How elected officials evaluate project proposals and the importance of credibility. Navigating local budgets, rezoning, and the state legislative calendar. Making a clear, actionable "ask" and doing your homework beforehand. Building coalitions and fostering strong relationships with elected officials and their staff. Lessons from successful projects in other communities. Key Takeaways Advocacy often happens too late—start early and plan strategically. Understanding local government roles is crucial for effective engagement. Every community has unique priorities, timelines, and pressures. Preparation and data-backed proposals increase credibility. Building relationships with officials and staff is essential for project success. Timing—aligned with budget cycles and legislative calendars—can make or break a project. Personalized communication beats generic letters or emails. Learning from successful projects elsewhere strengthens your approach. Consistent engagement builds trust and long-term collaboration.

What truly makes an effective board chair in economic development? In this episode of Develop This!, the #1 economic development podcast, host Dennis Fraise sits down with Bob Huffman, President of Huffman Welding & Machine, Inc., and Huffman's Farm & Home, to explore the role of the board chair—and why influence matters more than authority. Drawing from decades of leading multi-generational, community-rooted businesses and serving as board chair for two economic development organizations, Bob shares hard-earned insights on leadership that earns trust, not compliance. He explains why the loudest voice in the room rarely leads to the best outcomes—and how listening, respect, and thoughtful decision-making create boards that function at their highest level. This conversation goes deep into the chair–CEO relationship, the board chair as a strategic sounding board, and how effective chairs set the tone, build leadership pipelines, and guide organizations through complex decisions. Bob also offers candid advice on common board pitfalls—and what new chairs need to understand on day one. Whether you're a current board chair, an economic development CEO, a future CEO, or a future board leader, this episode delivers practical wisdom you can apply immediately. Key Topics & Themes Leadership through influence, not authority The evolving role of the board chair in economic development Building trust between the board chair and CEO Listening to diverse perspectives to drive better decisions Setting culture, tone, and expectations at the board level Developing future board and community leaders Key Takeaways People should follow leadership because they want to—not because they have to The loudest voice in the room is rarely the most effective Thoughtful leaders listen to all perspectives before deciding Respect is earned through preparation, fairness, and follow-through Strong board chairs make decisions everyone can respect—even when not everyone agrees Influence grows from credibility and trust, not titles

In this episode of Develop This!, host Dennis Fraise welcomes nationally recognized speaker and thought leader Mark Perna for a powerful conversation on career growth, motivation, and personal development. From the earliest stages of a career to seasoned leadership, Mark and Dennis explore what truly drives long-term success. The discussion dives into the importance of intentionally stepping outside your comfort zone, seeking meaningful mentorship, and committing to continuous self-improvement. Mark shares his personal journey as a public speaker—highlighting the setbacks, failures, and self-reflection that shaped his success—while Dennis underscores how resilience and adaptability are essential traits in economic development and beyond. Listeners will gain practical insight into how intrinsic motivation, collaboration, and lifelong learning fuel professional impact. The conversation also reinforces a critical truth: success is rarely a solo journey. Growth comes from learning from others, owning your failures, and staying passionate and authentic in your work. Whether you're early in your career or a seasoned economic development professional, this episode offers thoughtful reminders—and actionable inspiration—on how to build a career that stands out, creates impact, and continues to evolve. Key Takeaways Do something every month that pushes you outside your comfort zone Growth starts with being comfortable with discomfort Public speaking is a learnable skill—not a fixed talent Mentorship accelerates both personal and professional development Self-reflection is essential for continuous improvement Failure becomes valuable when you learn from it Intrinsic motivation fuels lasting success Everyone's career path is unique—own yours Collaboration is critical; no one succeeds alone Strive to be so good they can't ignore you

In this episode of Develop This! — Host Dennis Fraise sits down with Tracey Hyatt Bosman, Managing Director at Biggins Lacy Shapiro & Company and a leading expert in location economics and site selection, for a timely conversation about how tariffs, policy volatility, and global uncertainty are reshaping corporate investment decisions. This episode is presented in partnership with the Site Selectors Guild, highlighting how collaboration between economic developers and professional site selectors leads to better outcomes for communities and companies alike. Tracey shares insights from her work at BLS & Company, explaining why successful projects must create value on both sides of the deal table—and how site selection has evolved into a highly multidisciplinary practice. The discussion explores why data centers and life sciences remain the most active sectors, how corporations are reacting to unpredictable tariff policies, and what economic developers need to understand to stay competitive. From stockpiling strategies to rising labor costs, automation, and workforce constraints, this episode delivers practical, real-world perspective on corporate location strategy in today's unpredictable trade environment. Tracey also emphasizes the growing role of the C-suite in navigating risk—and the importance of flexibility and adaptability for communities hoping to win transformative projects. Whether you're an economic developer, site selector, or community leader, this episode offers critical insight into how deals are getting done—and what it takes to stay relevant in a constantly changing landscape. Takeaways BLS & Company specializes in location economics and site selection. Successful projects require value creation for both clients and communities. Site selection is a multidisciplinary field requiring diverse expertise. Data centers and life sciences are currently the most active sectors. Tariff policies are causing mixed reactions in investment decisions. Companies are employing strategies like stockpiling and warehousing. C-suite executives are crucial in navigating tariff-related decisions. Labor costs and automation are key considerations in site selection. Economic developers must maintain strong relationships with site selectors. Flexibility and adaptability are essential in the current economic climate.

Episode Overview In this inspiring episode of the Develop This! Podcast, host Dennis Fraise reconnects with newly certified economic developer Marsellas Williams for a candid and energetic conversation about what it truly takes to grow in the economic development profession. Marsellas reflects on his personal journey—from entering the field in 2018 to overcoming the rigorous path toward earning his CEcD certification. He highlights the powerful role of mentorship, the importance of leaning into professional values and faith, and the real-life challenges that come with stepping into the world of community and economic development. Listeners will hear firsthand how Marsellas has become a catalyst for business retention and expansion in Powder Springs, Georgia, where his work is fueling job creation and community vitality. He shares lessons learned, practical career advice, and the strategies that helped him thrive—both in the field and in life. Whether you're new to the profession or a seasoned practitioner, this episode delivers the guidance, encouragement, and insights you need to continue growing and leading in your community. Key Takeaways Marsellas launched his economic development career in 2018, fueled by curiosity and a desire to serve communities. Mentorship has been central to his development and success. The road to CEcD certification is challenging—but deeply rewarding. Faith and personal values shape Marcellus's leadership style and decision-making. Strong business retention efforts remain one of the most effective paths to community job creation. Powder Springs, GA is experiencing dynamic growth driven by strategy and collaboration. Networking is essential for building credibility and opening doors in the profession. Relationships—not just projects—define long-term success in economic development. Preparing for certification requires discipline, planning, and intentional study. Looking ahead, Marsellas envisions leading a larger organization or leveraging his talents in the private sector.

Show Notes In this episode of Develop This!, host Dennis Fraise sits down with Jason El Koubi, President and CEO of the Virginia Economic Development Partnership (VEDP), to explore how Virginia has earned — and maintained — its reputation as one of the best states for business. Jason shares how Virginia's nonpartisan approach to economic development ensures continuity, focus, and accountability. He dives deep into the Virginia Talent Accelerator Program, a national model for workforce training that has helped attract global leaders like AstraZeneca and Eli Lilly. From site readiness to speed-to-market, Virginia's economic playbook emphasizes agility, collaboration, and long-term talent development. Jason also discusses how the state is positioning itself for the industries of the future — including pharmaceutical manufacturing and artificial intelligence — all while doubling down on its goal to be America's Top State for Talent. If you're passionate about strategic, results-driven economic development, this episode offers a rare look inside a state model that works — and what other regions can learn from it. 💡 Key Takeaways Virginia's nonpartisan structure provides stability and continuity across administrations. VEDP's collaborative model drives accountability and innovation. Talent development and site readiness are the state's top priorities. The Virginia Talent Accelerator Program has become a major recruitment tool. Speed and efficiency set Virginia apart in the competitive site selection process. Virginia continues to attract global investments from industry leaders such as AstraZeneca and Eli Lilly. The state is future-focused, targeting emerging sectors like pharma and AI. Virginia's goal: to be America's top state for talent — not just business.

Episode Overview In this episode of the Develop This! Podcast, host Dennis Fraise sits down with one of the most respected voices in economic development—Jay Garner of Garner Economics and a long-standing Site Selectors Guild member. Jay brings decades of experience in corporate location advisory work and economic strategy, offering listeners a deep dive into today's site selection environment and the most pressing trends shaping business investment. A centerpiece of the conversation is the Site Selectors Guild's Guild Partner Program, an innovative initiative designed to strengthen connections between site selection consultants and economic development organizations. As a proud partner of the Site Selectors Guild, Develop This! continues to highlight leading voices and provide economic developers with insider-level access to the industry's most influential practitioners. Jay also discusses the trajectory of his firm, the unusually high volume of activity in sectors like food and beverage, and why certifications continue to matter. He wraps by sharing insights from the second edition of his widely acclaimed book, Economic Development is Still Not for Amateurs, which has now surpassed 10,000 copies sold. Whether you're an emerging EDO professional or a seasoned leader, this is a must-listen conversation packed with strategy, context, and candid wisdom. Key Takeaways Garner Economics specializes in corporate location advisory services and economic development strategy, serving both communities and private-sector clients. The current site selection landscape is exceptionally active, with robust movement particularly in the food and beverage industries. The Site Selectors Guild was founded to foster collaboration, ethical standards, and a collegial environment among vetted site selection professionals. The new Guild Partner Program provides curated, high-impact networking opportunities exclusively for economic development organizations. Participation in the program enhances visibility by giving EDOs featured profiles on the Guild's website, placing them in front of active site selection consultants. Guild partners gain access to exclusive VIP networking events, creating meaningful and direct connections with Guild members. The Site Selectors Guild maintains an exceptionally high retention rate, underscoring the value members find in the organization. Jay emphasizes the continued importance of certifications as a signal of professionalism and commitment within the economic development field. His book, Economic Development is Still Not for Amateurs, is designed to help community leaders, elected officials, and stakeholders understand the realities of economic development work. The book's second edition has sold over 10,000 copies, a testament to its impact and relevance.