Rocket Chiropractic Podcast for Chiropractors

In this episode of the Rocket Chiro Podcast, I’m sharing something that’s been on my mind lately. Over the years, I’ve talked to a lot of chiropractors who’ve tried to follow the “success formulas” promoted by charismatic gurus, seminar speakers, and social media personalities—only to end up frustrated, burned out, and wondering what’s wrong with them. I’ve been there too. I know what it’s like to look at someone who makes practice-building look effortless and think, “If they can do it, why can’t I?” In this episode, I’m going to explain why their one-size-fits-all formula often only works for a specific type of personality and why trying to copy it may actually set you up for failure. I’ll break down three common chiropractor “profiles” (charismatic front-end attractors, clinical technicians, and relationship builders), explore the strengths and weaknesses of each, and show you how to build your practice strategy around your natural talents instead of forcing yourself into someone else’s mold. If you’ve ever wondered why someone else’s “simple” blueprint doesn’t work for you, this episode will give you clarity, permission to stop beating yourself up, and a framework for building a practice that truly fits you. What You’ll Hear Me Talk About: Why some chiropractors seem to attract new patients effortlessly—and why that’s not necessarily a sign of better skill or better care. How charismatic, technical, and relationship-driven chiropractors each have different advantages and blind spots. The hidden danger of personality-specific advice at seminars, in coaching programs, or on social media. How to identify your own “superpower” and use it as the foundation for a more stable, authentic practice. Why improving your weaknesses matters—but why your strengths will ultimately move the needle in your business. How to exercise discernment when listening to advice (including mine!). Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

When I started my own practice, I thought success would be a straight line up. It wasn’t. Running a chiropractic business is a roller coaster. One month you’re crushing it, the next you’re wondering if you’ll make payroll. SEO rankings bounce. Patient numbers dip. Finances fluctuate. The problem isn’t the ups and downs themselves — it’s how we respond to them. In this episode of the Rocket Chiro Podcast, I talk about why paying attention to patterns matters more than reacting to every blip in your stats. I share real-world examples from my own practice days and from chiropractors I’ve helped over the years. You’ll also hear practical tips on how to stay calm, make better decisions, and build a business that weathers the inevitable swings. Here’s What I Cover in This Episode Why success in chiropractic practice isn’t linear (and why that’s okay) How I track numbers so I can see the real trends instead of guessing The difference between a dip that needs action and a dip that’s just noise How plans, habits, and cause-and-effect thinking keep me grounded Why low overhead can help you survive the roller coaster When to stick with a plan and when to pivot How to get advice from the right people — not the peanut gallery   Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

A lot of chiropractors get stuck asking the wrong questions. They focus on the urgent stuff that feels important in the moment but doesn’t actually move the needle in practice or life. In this episode, I talk through three simple but powerful questions that every chiropractor should be asking. These questions will help you: Simplify your practice and stop wasting money on things you don’t need Understand why patients choose (or don’t choose) you Figure out what “enough” really looks like so you’re not constantly chasing more What You’ll Learn in This Episode Why “Do I really need this?” should be asked about almost everything you spend money or time on How to think about your practice from the perspective of a patient who has to choose you over someone else The overlooked value of contentment and defining “enough” before stress and hustle culture run your life If you’ve never sat down and really asked yourself these questions, you’re probably making things harder than they need to be. Want My Help? If you’d like me to take a look at your website and SEO, I’ll do it for free. You’ll get honest feedback, recommendations, and a clear picture of where you stand. No pressure, no gimmicks. Just head over to Rocket Chiro and request a review. And if you’re ready for more in-depth training and coaching, check out the NEXT Step program. It’s perfect for chiropractors who are just getting started or who feel stuck. Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this episode of the Rocket Chiro Podcast, I wanted to balance the conversation around micro practices. I’ve talked plenty about the upside of starting and running a small solo practice, but I think it’s only fair to also be honest about the challenges. The goal here isn’t to talk you out of it. In fact, I still think a micro practice is the smartest way for most chiropractors to get started. But if you want to make the best long-term decisions for yourself, you should know what you’re signing up for. Some of the downsides we cover include: Your income ceiling is limited compared to building a bigger practice with associates. You can only see so many patients by yourself, so ultra-high-volume practice models don’t fit. It’s hard to bring in other practitioners or offer a wide variety of services in a small space. No backup coverage if you get sick or want to take time off. Micro practices usually don’t have much resale value. Insurance billing and more complex financial models are tougher to manage solo. There can be perceived status issues with a smaller office, and you have to get over your own pride. You’ll end up doing a lot of non-doctor tasks unless you’re really intentional about outsourcing or using technology. At the end of the day, micro practices are still a fantastic way to start with less risk and stress, especially if you’re new. But if you know in your heart that you want to build something much bigger, you need to be careful about overcommitting to a setup that could hold you back. If you’re a new chiropractor or you’re feeling stuck and you want more help beyond the podcast, check out my NEXT Step program. And if you want me to look at your website or local SEO, reach out through Rocket Chiro. Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this episode, Jerry dives deep into the concept of the micro practice — a streamlined, low-overhead model of chiropractic care that's perfect for new chiropractors, associates ready to start their own thing, or even seasoned DCs who want to simplify and reduce stress. After receiving a question from a client considering the micro practice route, Jerry breaks down: What a micro practice actually is (and what it’s not) Why it's not a "lesser" version of a real practice The three essential elements of a successful micro practice How to price your services properly What types of services make the most sense Why efficiency is everything in this model This is a must-listen for any chiropractor who's tired of the overhead and pressure that often come with traditional practice models — and for anyone who wants a better way to start, grow, or pivot their career.   Key Takeaways 1. What Defines a Micro Practice? Low Overhead: One or two rooms, affordable rent, flexible locations (gyms, shared spaces). One Chiro, No Staff: Direct access to the doctor is a selling point, not a limitation. High Efficiency: Smart use of technology (online scheduling, automation, etc.), systems that eliminate repetition, and streamlined patient communication. 2. Smart Pricing Tips You don’t have to be the cheapest OR the most expensive chiropractor. Price based on time spent and value provided, not personal preference. Be cautious with services that consume time but don't increase revenue proportionally. Authority = Pricing Power. Build your reputation before raising your rates significantly. 3. Services That Make Sense Adjusting is ideal: low cost, minimal space, and great ROI. Add-ons (soft tissue, therapies) should align with your time, space, cost, and patient needs. Trial and error is okay — micro practices give you the flexibility to experiment without huge risks. 4. Efficiency is King Teach patients how to interact with your practice (online booking, communication boundaries). Reduce daily tasks by batching (e.g. billing, paperwork). Use tech and outsourced help (web, social media, editing) wisely.   Resources Mentioned Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join   Help the Podcast Grow If you found value in this episode, please consider leaving a 5-star review and sharing it with a chiropractor who could benefit from the conversation.

Patient retention is one of the biggest struggles chiropractors face. Whether it’s patients not completing their initial care plans or failing to return after they feel better, retention can make or break a practice. In this episode, Jerry breaks down the two most foundational aspects of retention that chiropractors often overlook—and how to fix them. What You’ll Learn in This Episode: Why retention problems are usually people problems—not clinical problems The importance of having a clear care plan (and why “winging it” leads to patient drop-off) How to create agreement with patients without using gimmicks or canned recommendations Why connection is the key to long-term retention and how to stay in touch with patients after their initial care Practical ways to stay connected and reconnect, including social media, newsletters, texting, and even reactivation campaigns The low-hanging fruit most chiropractors ignore that could easily bring patients back into the office Final Thoughts Retention doesn’t have to be complicated. Focus on agreement in the beginning and connection over the long haul. If you get these two foundations right, most of your retention struggles will disappear. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this episode of the Rocket Chiro Podcast, Jerry dives into the big question: What’s AI going to do to search and SEO? Chiropractors have been hearing about AI more and more, and one longtime listener reached out to ask how this might impact local SEO and Google Maps rankings going forward. Jerry shares his personal insights (not AI-generated) on where things might be headed and what chiropractors should start doing now to stay ahead. In This Episode: 1. Why this conversation matters now AI is rapidly becoming more common in how people search for answers Some chiropractors are already using AI tools to replace Google for specific types of searches The shift might not be urgent yet, but it’s happening 2. A reminder of what SEO really is SEO is about building a trust relationship with Google Google is a referral source, not just a search engine Stop trying to game the system with gimmicks; focus on trust and authority 3. Four key ways AI might change SEO and search New signals: AI may use different trust signals than Google, including more emphasis on social media and reviews across multiple platforms (not just Google) Better at spotting fakes: AI will likely be more effective than Google at identifying low-effort, spammy, or fake content and chiropractors Prompt-based influence: AI may favor content that’s tied to user prompts and past conversations Highly personalized results: AI can tailor answers based on the user’s history, preferences, and behavior, which could make ranking more individualized than ever 4. What chiropractors need to do now Create better content: Make sure your online presence answers real questions and builds trust Be human and specific: Generic AI content won't rank well; effort and uniqueness will still matter Diversify your reputation: Get reviews and mentions across different platforms, not just Google Interact meaningfully: Continue engaging with your Google Business Profile and community—human behavior still counts 5. Final thoughts Ranking well still requires intentionality, consistency, and real effort Specializing in areas like pediatrics, sports injuries, or headaches will require deeper content to back it up The sooner you start building trust and authority, the easier it will be to maintain a strong position in search Resources Mentioned: RocketChiro.com – Get help with your chiropractic website or local SEO NEXT Step Program – Coaching and support for new or stuck chiropractors who want to grow Free SEO & Website Review – Request a custom video review of your current online presence Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this episode of the Rocket Chiro Podcast, Jerry revisits a hot topic from last week—whether the chiropractic profession is at risk of losing itself—and takes it a step further. Instead of focusing on the fears and infighting, Jerry shares his thoughts on what chiropractors should be fighting for. What are the core values worth protecting? What should the future of chiropractic look like? And how do we stop shooting ourselves in the foot? This one’s part rant, part reflection, and a whole lot of real talk. In this episode: Why the profession is often its own worst enemy The never-ending "real chiropractor" argument Why the subluxation vs. evidence-based debate is exhausting and counterproductive The idea of chiropractic as a dual philosophy profession—and why that’s okay How food, gyms, and chiropractors all get judged for different goals Why the fight started by BJ Palmer might have been a big mistake A passionate plea for chiropractors to just stop being jerks to each other 9 Things Chiropractors Should Protect: A drug-free, non-surgical identity Direct access and professional autonomy Being spine-first experts Spinal adjustments and manual care as our core service Patient-centered care—not insurance-dictated plans A wellness philosophy that includes holistic care Evidence-informed practice and better research on both sides Higher ethical standards and internal accountability A clear and unified public message about what chiropractic is Final Thoughts: If we lose chiropractic, it’s our own fault. Future generations of chiropractors are counting on us. Let’s stop fighting over personal preferences and focus on what really matters. If we’re clear about what we’re fighting for, we can stop wasting energy on what we’re fighting against. Need Help? Want a better website or local SEO? Visit RocketChiro.com New or stuck in practice? Check out the Next Step program Want a free website and SEO review? No name-calling, just solid advice—request yours today Thanks for listening, subscribing, and sharing. See you next time!   Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join    

In this episode of the Rocket Chiro Podcast, Jerry tackles a topic that comes up often in chiropractic circles: the fear of “losing the profession.” Where does this fear come from, and is it justified? Jerry explores five key fears that often drive this concern: Losing Chiropractic Identity The never-ending debate between subluxation-based vs evidence-based chiropractors continues to divide the profession. Jerry shares why this internal conflict may be doing more harm than good, and why the “real chiropractor” argument is a dead-end. Becoming Like Osteopaths What happens if chiropractic loses its distinctiveness? Jerry explains why drifting toward drugs and surgery undermines the very foundation of chiropractic care. Losing Autonomy Like PTs Could chiropractors become mere technicians under the thumb of medical gatekeepers? Jerry unpacks the risks of giving up professional independence for the sake of integration. Over-Restricting Scope of Practice From subluxation-only to short-term pain relief only, both ends of the spectrum are pushing for a narrower version of chiropractic. Jerry offers a balanced take on where scope discussions go off the rails, and where raising the bar might actually help. Insurance Regulation and Reimbursement This is the fear that hits closest to home. Jerry breaks down how forced insurance participation and restricted reimbursement could severely limit chiropractic care, and what chiropractors need to watch out for moving forward. Final Thoughts: The biggest threat to the profession may not be any of these five fears, but rather the lack of agreement about what chiropractic actually is. Without a shared understanding, it’s hard to communicate chiropractic's value to the public, policy makers, or even each other. Jerry’s Definition (for now): "Chiropractic is a drug-free, non-surgical form of care focused on evaluating and improving the function of the spine and joints. Chiropractic care is designed to restore motion, reduce discomfort, and enhance the body's natural ability to function and heal." If you’re a chiropractor looking for help with your website, local SEO, or practice growth, visit RocketChiro.com to learn more. You can also request a free website and SEO review or explore the Next Step program for new and stuck chiropractors. Thanks for listening. Be sure to subscribe, share this episode with a fellow chiropractor, and leave a review if you found it valuable.     Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into a bold claim made by a chiropractic website company that told a prospective client “99% of our websites rank at the top of Google.” That kind of statement might sound great—especially to chiropractors who don’t fully understand SEO—but Jerry explains why it’s likely misleading at best and total nonsense at worst. Drawing from his experience working with chiropractors on websites and local SEO, Jerry breaks down the key differences between traditional SEO and local SEO, the vague language companies use to manipulate chiropractors, and the real factors that contribute to better rankings. Along the way, he offers a no-holds-barred critique of the predatory marketing that takes advantage of new and struggling chiropractors. If you’ve ever wondered what it really takes to get found on Google—or whether your current website provider is actually doing anything helpful—this episode is for you. What You’ll Learn in This Episode: Why “top of Google” doesn’t mean what most chiropractors think it does How traditional SEO and local SEO are completely different strategies What factors actually impact local rankings (like proximity, reviews, and citations) The common misunderstandings chiropractors have about SEO Why reviews matter more than most chiropractors realize The truth about shortcuts, hacks, and “secrets” that promise fast SEO results The importance of consistency in your marketing efforts Jerry’s Quick SEO Tips: Ask better questions when dealing with website or SEO providers Don’t fall for promises that sound too good to be true Work with companies and people you trust and who understand your practice Don’t tolerate cluttered websites that confuse visitors Make reviews a consistent part of your local SEO strategy Be consistent over time—SEO is not a one-time task, it’s an ongoing process Resources Mentioned: If you’d like Jerry to review your website and SEO with no obligation, you can request a free Website and SEO Assessment at rocketchiro.com. This review includes real recommendations and tips to help you make smart decisions moving forward. You can also learn more about the Next Step program for new and stuck chiropractors at the same site. And if you're ready for real help with your local SEO or a better chiropractic website, Rocket Chiro has you covered. Closing Reminder: Thanks for listening to the Rocket Chiro Podcast. If you found this episode helpful, please share it with another chiropractor. And if you haven’t yet, consider leaving a review on Apple Podcasts or Google. It helps other chiropractors find the show and supports Jerry’s mission to help good docs build better businesses. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this episode, Jerry addresses a question he received multiple times in one week from chiropractors: Why are there so many website visitors and so few new patients? He breaks down this common concern and explains why these numbers often don’t align in the way chiropractors expect. The episode offers perspective, highlights common misconceptions, and gives practical advice for improving website conversion. The Misunderstanding: Expectations vs Reality Many chiropractors expect a high percentage of website visitors to become new patients. In reality, this is not how online marketing works—especially with cold traffic. Chiropractors who believe they should convert 50% or more of website visitors into patients are setting themselves up for disappointment. Even a 6% conversion rate on cold website traffic is considered very good. Jerry explains that in his experience with info products and affiliate marketing, getting a 3% conversion rate was difficult. A 6% conversion would have been life-changing. Chiropractors need to calibrate their expectations and understand what’s normal. Cold Traffic vs Warm Leads One of the biggest issues is confusing cold traffic with warm leads. Cold traffic includes people who: Find your site through Google or ads Have no prior relationship with you Haven’t been referred and don’t trust you yet These people convert at a very low rate. In contrast, warm leads are: Referred by friends or family Already familiar with you through social media or community presence Former patients or those who’ve interacted with your brand Warm leads should convert at a much higher rate. If you’re only converting a small percentage of these, something is seriously wrong. Website Traffic Doesn’t Equal Potential Patients Looking at gross visitor numbers assumes every visitor is a potential new patient, which is simply not true. Website visitors may include: Bots or spam traffic Competitors Existing patients checking hours or contact info People outside your service area Accidental clicks Unless you’re running a tightly controlled ad campaign with a direct funnel, gross website numbers are a poor indicator of performance. Conversion Isn’t Always Linear Unless your practice relies 100% on online scheduling, you can’t assume that every new patient came through the website. People may call, text, message you on social media, or walk in. If your site visitors and new patient numbers aren’t lining up, it could be because they’re taking other paths into your practice. Trying to compare total website visits with total new patients is misleading because: Not every visitor is a qualified lead Not every new patient visits the website before booking A Volume Reality Check Jerry gives a basic example of how conversion typically plays out: 500 website visitors 3% click on the “schedule now” button = 15 people 50% of those actually schedule = 7 to 8 people 75% of scheduled appointments show up = about 5 to 6 new patients This is a realistic scenario and shouldn’t be considered a failure. In fact, it’s fairly normal. Google Business Profile (GBP) Can Be Even More Misleading Many chiropractors see huge views on their GBP listings—1,800 or more in a month—but still get only a handful of new patients. That gap can be discouraging, but again, it’s common. The takeaway isn’t that you should ignore these numbers but that you need to understand what they really mean. Visibility without conversion isn’t useful unless your site and profile are compelling enough to get people to take action. How to Improve Website Conversion Jerry offers several practical ways to improve your chiropractic website’s performance: 1. Simplify and organize your site. Avoid clutter. Too many chiropractic sites overwhelm visitors with too much information and no clear direction. Think of your website like a path through the woods—give people obvious cues about where to go next. 2. Make your content easy on the eyes. Presentation matters. Use formatting that’s readable, clean, and skimmable. Don’t dump a wall of text on your visitors. 3. Use patient-centered language. Skip the jargon. Don’t talk about “optimizing health potential.” Focus on problems and solutions your ideal patients care about. 4. Add trust signals. Include real photos, staff bios, patient reviews, video introductions, and even relevant social media content. Authenticity builds trust. 5. Make scheduling easy. The best options are texting and online scheduling. Phone calls are okay. Email is the worst—slow, unreliable, and frustrating for both sides. Final Thought Unrealistic expectations are one of the biggest killers of progress. Chiropractors often get discouraged because they’re comparing raw numbers without understanding what those numbers mean. Not all traffic is equal, not all visitors are prospects, and not all new patients will come through the same channel. Focus on what you can control—clear messaging, simplified navigation, strong calls to action, and easy ways to schedule.   Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this episode of the Rocket Chiro Podcast, Jerry tackles one of the most common questions chiropractors face: Should I accept insurance or go cash-based? Whether you're starting a new practice or reevaluating your current approach, this episode provides a practical breakdown of the pros and cons of both models. Jerry shares his straightforward answer: If your practice includes a wide variety of services that are covered and reimbursed by insurance, going the insurance route might make sense. But if you're primarily an adjustments-only chiropractor—or your services aren’t covered—it’s hard to beat the simplicity and clarity of a cash-based model. You'll also learn: Why every chiropractor needs to get good at communicating value, regardless of their model The growing list of headaches associated with insurance What makes cash practice work—and how to avoid common mistakes The key ingredients to running a lean, profitable, and successful cash-based clinic Whether you’re an experienced chiropractor or just getting started, this episode offers clarity on one of the most important business decisions you'll make. Topics Covered: Why there’s no such thing as a “no out-of-pocket” world anymore Pros and cons of accepting insurance Pros and cons of running a cash-based practice Why insurance patients often make decisions based on coverage—not value How poor communication ruins trust regardless of payment model Jerry’s simple formula for when insurance might make sense Four essential ingredients for a successful cash practice Final thoughts on building a practice that aligns with your goals and numbers Quotes from the Episode: “People don’t get mad about how you run your business—they get mad when they find out you run it differently than they thought you did.” “Cash doesn’t mean cheap—it means clear.” “You can be successful either way, but it has to make sense on paper.” Mentioned in This Episode: Rocket Chiro Websites – Chiropractic websites built to attract new patients and represent your brand Local SEO for Chiropractors – Be found in local Google searches and on Google Maps Next Step Program – On-demand chiropractic coaching to help you start smart or get unstuck Enjoying the Podcast? Please subscribe, share the podcast with another chiropractor, and consider leaving a review on Apple Podcasts or Google. It’s a simple way to support the show and help more chiropractors build better businesses. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

What if you're not a big deal? Not famous. Not a legend. Can you still be a successful chiropractor—even if you feel insignificant? In this episode, Jerry gets personal and unpacks the struggle between success and significance. From wrestling with professional insecurity to redefining what really matters, this episode is for any chiropractor who's ever felt like they were falling short—despite doing meaningful work. If you’re just getting started, feeling stuck, or questioning whether you’re on the right path, this episode offers clarity, encouragement, and practical insights. What You’ll Learn Why popularity and success are not the same thing How success is a moving target and why that matters The difference between being successful and being significant Why most chiropractors won’t become legends—and why that’s perfectly fine The danger of chasing "more" without defining what’s enough How to measure significance through irreplaceability, not visibility Why the bullseye of your impact is your closest relationships The importance of clarity, niche, and knowing your purpose Resources Mentioned Rocket Chiro Websites – rocketchiro.com/websites Local SEO & Google Business Help – rocketchiro.com/local-seo NEXT Step Membership – rocketchiro.com/next-step Free Website & SEO Review – rocketchiro.com/seo-review Quotes Worth Remembering “Be irreplaceable to the people who are most irreplaceable to you.” “You don’t have to be legendary to be successful. You just have to be better than you were yesterday.” “If your definition of success requires being famous, you're setting yourself up to feel like a failure.” If You Enjoyed This Episode Share it with a chiropractor who needs to hear this Leave a review on Apple Podcasts or Google Visit RocketChiro.com to connect with Jerry or request help with your website and SEO Stay Connected Website: RocketChiro.com YouTube: youtube.com/@rocketchiro Instagram: @RocketChiro Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

One of the most common questions chiropractors ask is, “How much should I be spending on marketing?” Unfortunately, there’s no one-size-fits-all answer. Your marketing budget depends on your goals, experience, available time, and financial situation. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down what chiropractors need to consider when setting a smart, sustainable marketing budget. What’s Normal? Most small businesses spend 5–10% of gross revenue on marketing. Growth-focused businesses often spend 10–20%. Chiropractors? Usually far less. Many operate with 2–3%, and some don’t spend anything on external marketing at all. However, even if you think you’re not spending on marketing, you probably are. Website hosting, domain names, print materials, business cards—it all counts. The real difference is whether you’re intentionally investing in marketing or passively coasting. Why Chiropractors Often Underspend Chiropractors—especially new ones—typically have limited budgets. There’s often pride in “doing it all yourself” or “growing by referral,” but this mindset can hold you back. Ironically, the time you most need to invest in marketing (early in practice) is when you usually have the least money and the least experience making smart marketing decisions. Jerry shares his own experience of starting out with a large loan. While the money helped him get set up, it also created false security and delayed asking for help. Too much money, too soon, without a strategy, can lead to poor choices. So, What Should You Spend? There’s no exact number. Your marketing budget should be based on: Your practice goals Your available time and money Your marketing skills Your current momentum Don't make zero spending the goal. At the same time, don’t fall for high-ticket gimmicks that promise the moon. Be intentional and strategic. Budgeting Basics for Chiropractors Do: Invest in low-cost, high-impact strategies if you’re tight on funds. Understand that marketing takes either time or money—often both. Prioritize foundational strategies first (see below). Spend money when it saves you meaningful time. Don’t: Gamble on expensive marketing hoping it’ll “just work.” Spend money you don’t have or overcommit time you can’t spare. Lie to yourself about your situation. Be honest so you can plan wisely. Start with the Essentials Before jumping into fancy ads or shiny marketing campaigns, focus on your foundational marketing: A professional, patient-focused website Local SEO and Google Business Profile optimization Generating and managing online reviews Community outreach and networking Custom social media content (if you’re willing to create it) These strategies are more affordable, sustainable, and effective over time. Big-ticket ads, print campaigns, and radio spots can come later—if they make sense for your goals and budget. Time vs. Money As your practice grows, your available money increases and time becomes more limited. That’s when outsourcing makes more sense. For example, a new chiropractor might build their own website, while a seasoned doc is more likely to outsource that task to save time. Social media tip: Avoid paying for canned content. If you want results, you’ll need to share your own personality, voice, and expertise. You can create simple content and pass it off to someone for editing and posting—but generic content won’t move the needle. Short-Term vs. Long-Term Strategy Understand the type of marketing you’re doing: Short-term marketing (like Google Ads or in-person networking) can generate fast results. Long-term marketing (like SEO or relationship building) builds momentum over time. Ideally, your strategy should include both. Just be clear about your goals so you can match your budget and efforts accordingly. Avoid the Comparison Trap Don’t compare your marketing budget or practice stats to other chiropractors without context. Chiropractors often exaggerate their numbers. Even if the numbers are real, you don’t know the whole story. Jerry shares a story about a friend with a big, multi-doc practice who grossed 3–4x what Jerry did. But after expenses, the friend only brought home a few thousand more per month—and carried far more stress. Bigger isn’t always better. Final Thoughts There’s no magic number. The right marketing budget for your chiropractic practice is the one that fits your situation, supports your goals, and delivers a positive return on investment. Start with foundational strategies. Be realistic about where you are. Invest smart, not just big. Don’t spend money to impress anyone—especially not other chiropractors. Smart chiropractors make intentional decisions, track ROI, and stay focused on long-term success—not short-term ego boosts.   Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy, former chiropractor and founder of Rocket Chiro, discusses how chiropractors can effectively request patient reviews without feeling desperate or sales-oriented. The goal is to foster a comfortable approach that enhances practice visibility and appeal. Why Reviews Matter: Jerry emphasizes that online reviews significantly impact local SEO rankings and patient decision-making. Fresh reviews boost your visibility on Google Maps and provide credibility to potential patients. Reviews older than six months begin to lose effectiveness, so continual efforts are essential. Common Mistakes: Relying on hope instead of a systematic approach. Viewing review requests as awkward or self-serving. Jerry recommends shifting the mindset to view reviews as a helpful service to future patients rather than purely self-benefiting. Creating a Review-Friendly Culture: Discuss the importance of reviews from early patient interactions. Utilize visible tools: posters, QR codes, signage. Regularly share patient testimonials on social media. Timing is crucial: delaying requests slightly ensures reviews reflect transformative patient experiences rather than superficial impressions. Practical Tips: Immediately capitalize on spontaneous praise by requesting reviews. Make review requests patient-centered, emphasizing how their feedback helps others. Use direct, short links and QR codes from Google Business Profile. Favor text-based requests over email. Engage staff to proactively support review requests. Pitfalls to Avoid: Never guilt-trip or beg for reviews. Do not offer incentives or discounts, as these violate Google’s policies. Avoid emphasizing business needs over patient-centered language. Handling Negative Reviews: Negative reviews, while rare, can offer valuable insights. Jerry advises responding professionally and thoughtfully to negative feedback, turning it into an opportunity for demonstrating accountability and improvement. Consistency and Long-term Strategy: Jerry stresses the importance of consistent, ongoing review collection. Accumulating significantly more reviews than competitors can solidify long-term advantages in local SEO and patient trust. Final Thoughts: Excellence in chiropractic care combined with a positive mindset toward reviews and systematic integration into practice culture will yield sustained success. For chiropractors seeking additional help with websites, local SEO, or professional development, Jerry invites listeners to explore Rocket Chiro’s Next Step program and other tailored services. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this episode, Jerry Kennedy explores what it takes to build a referral-based chiropractic practice. While many chiropractors say they want more word-of-mouth referrals, most don’t have a clear strategy in place to make it happen. Jerry breaks down the keys to increasing referrals, explains the different types of referral sources, discusses why people refer (and why they don’t), and offers practical tips on building stronger community and professional connections. Whether you’re just getting started or you’re ready to reduce your dependency on paid ads, this episode is packed with clarity and direction. Topics Covered The Value of a Referral-Based Practice Why word-of-mouth marketing is still the most stable and reliable form of growth The instability of modern advertising platforms compared to long-term relationships Why referrals are the “golden goose” for chiropractors Keys to Getting More Referrals Jerry outlines core principles every chiropractor should focus on: Make referrals normal in your office culture Be specific about who you help Make referring as easy as possible Deliver excellent, trustworthy care Build and maintain strong relationships Have a long-term plan and stay consistent Be the kind of person who also gives reviews and referrals Types of Referrals Chiropractors Can Get It's not just about patients sending in their friends. Jerry explains: Patient Referrals – Direct recommendations from satisfied patients Small Business & Professional Referrals – From people who may never become patients but trust you Medical Referrals – From MDs, PTs, massage therapists, and other healthcare providers Community Referrals – From people who only know your reputation, not you personally Digital Referrals – Reviews, shares, and online recommendations that create social proof Understanding Why People Refer They've had a positive or unexpected experience They like and trust you You asked them to refer They’re returning a favor (reciprocity) They perceive you as an authority You’ve made it easy and clear who you want to help They’ve built a relationship with you over time The Truth About Referral Expectations Not everyone refers—and that’s normal Trying to force referrals from everyone leads to disappointment The goal is to increase your referral percentage, not make it universal Focus on clarity, consistency, and communication Tips for Building Non-Patient Referral Relationships Understand that non-patient referrals take longer Start with people you already know Ask for introductions instead of cold outreach Get involved in community and networking groups (BNI, chambers, local events) Focus on solving problems, especially for busy professionals Stay in touch without being annoying Know when to walk away from dead-end connections Who Should You Be Networking With? Your neighbors: anyone near your office, regardless of profession People aligned with your niche: Pediatric chiropractors should connect with mom groups and birth professionals Sports chiropractors should connect with coaches, gyms, and athletes People in the communities where you want to be known and respected Final Thoughts A referral-based practice doesn’t happen by accident. It requires a deliberate, ongoing effort to build relationships, communicate clearly, and provide consistent value. While it won’t produce instant results, over time it becomes one of the most stable and rewarding ways to grow a chiropractic practice.   Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this episode, Jerry tackles a nuanced and often controversial topic: why does chiropractic sometimes sound like a religion? Drawing from his own experience in the profession and his exposure to its philosophical roots, Jerry explores how religious-like language and behavior have persisted in chiropractic for over a century—and whether this helps or harms the profession. This episode doesn’t aim to provide all the answers. Instead, it encourages thoughtful reflection on how chiropractic is defined, communicated, and perceived—especially by the public. Topics Covered 1. Two Extremes in Chiropractic Philosophy On one end: Evidence-only chiropractors who view chiropractic purely as musculoskeletal care On the other end: Chiropractors who speak in mystical or spiritual terms, treating chiropractic as a life-transforming philosophy Why both extremes can alienate the average person and cause division within the profession 2. Parallels Between Religion and Chiropractic Origin story of chiropractic (Harvey Lillard, DD and BJ Palmer) has a near-mythical tone Green Books and 33 Principles serve as sacred texts The adjustment functions as a ritual for some practitioners Concepts like innate intelligence resemble spiritual or religious ideas Evangelistic language: “power is on,” “saving lives,” “this is my purpose” Chiropractic’s internal denominations: upper cervical groups, technique systems, subluxation-based vs. evidence-based 3. Why Religious Messaging Is Problematic It creates confusion—both within the profession and with the public The message doesn’t resonate with the majority of people Research shows only around 12–15% of Americans see a chiropractor regularly Going “all in” on a new-age approach would alienate at least two-thirds of current and potential patients Other medical and health professions avoid spiritualized language and reach far more people 4. Why This Messaging Still Exists It’s historically embedded in the profession It gives chiropractors a stronger sense of purpose It appeals to those looking for identity, certainty, and belonging It’s often easier to repeat philosophical slogans than to critically evaluate them Chiropractic schools that promote this mindset continue to attract like-minded students Key Takeaways Chiropractic isn’t religion—and it doesn’t need belief or faith to work The profession should focus on benefits, not belief systems Presenting chiropractic in mystical or exaggerated terms limits its appeal Chiropractors should strive for clarity, consistency, and excellence in communication and care Patients don’t need to believe in a philosophy—they just need to know chiropractic helps them feel and function better What Should Chiropractors Do? Be excellent at what you do Avoid shortcuts and weekend certifications just to add services Master your craft, whether it's manual adjustments, soft tissue work, or rehab Communicate clearly and effectively Avoid sounding like a conspiracy theorist or spiritual guru Test your messaging with people outside the profession to make sure it sounds normal Focus on practical benefits Most people care about how chiropractic will help them feel and function better Benefits like improved sleep, reduced pain, better mobility, and less stress resonate more than abstract philosophy Stop repeating what you’ve heard without questioning it Be thoughtful and intentional with your words Avoid parroting slogans or ideas that don't hold up to scrutiny Services Mentioned Rocket Chiro Websites: Designed to convert visitors into patients Local SEO Services: Focused on improving Google Maps rankings Next Step Program: On-demand coaching for new and stuck chiropractors Free Website and SEO Assessment: No-obligation review with personalized feedback For more info, visit: www.rocketchiro.com Closing Thoughts Jerry makes it clear: he loves chiropractic. It has changed his life. But love for the profession doesn’t mean ignoring its problems. If chiropractors want the public to understand and trust what they do, they need to communicate in a way that makes sense to normal people. That means cutting out the spiritual fluff and focusing on what actually helps. If you’re ready to grow a chiropractic practice that connects with real people and delivers real results, this episode is for you. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join  

In this powerful episode, Jerry sits down with Todd Smith from True Inner Freedom to explore how being a Highly Sensitive Person (HSP) impacts chiropractors both professionally and personally. If you’re a chiropractor who struggles with people-pleasing, overthinking, poor boundaries, and burnout — this conversation is for you. Todd explains how HSP traits can become both a superpower and a liability in a high-touch profession like chiropractic. They dive deep into setting boundaries, understanding your personal limits, dealing with patients, family balance, and how self-awareness can lead to a more successful and satisfying practice. Resources & Links: Todd’s Website: TrueInnerFreedom.com HSP Stress Test & Coaching Info: Take the HSP Stress Test Todd’s Podcast: Stress Management for Highly Sensitive People Recommended Episode to Start With: Episode 237 – How to Say No as an HSP   00:01 – Introduction Jerry introduces the episode and shares how Todd reached out authentically to be on the show. 02:38 – What is a Highly Sensitive Person (HSP)? Definition of HSP: A temperament trait identified by Dr. Elaine Aron in the 1990s. 20% of people are highly sensitive, equally split between men and women. HSPs process information deeply and have stronger emotional and empathetic tendencies. 04:36 – The Negative Stigma Around Sensitivity Why many people, especially men, resist identifying as “sensitive.” The difference between healthy sensitivity and stress-amplified sensitivity. 06:11 – The HSP Stress Bucket Analogy How HSPs reach emotional overload quicker. The evolutionary benefits of sensitivity across species. 08:54 – Why Chiropractic Can Be Overwhelming for HSPs The “high-touch” nature of chiropractic care. How deep empathy can serve patients but drain the doctor. 09:45 – The Difference Between HSPs and Introverts 30% of HSPs are extroverts. Key difference: extroverts gain energy from people; HSPs process deeply no matter the social orientation. 14:21 – Overthinking vs. Overprocessing Using stress as an early warning sign for overthinking. Identifying when thinking becomes counterproductive. 15:52 – People-Pleasing, Boundaries & Being “Too Nice” How HSPs often sacrifice personal well-being to avoid conflict. The dangers of prioritizing patients at the expense of family and self. 19:08 – Recognizing When You’re Out of Exchange Jerry shares personal signs of resentment and burnout. Practical examples of how ignoring boundaries hurts long-term relationships. 22:05 – Real-Life Example: Transitioning to Online Scheduling How avoiding difficult patient conversations can sabotage practice efficiency. Actionable steps for chiropractors to establish new boundaries. 26:48 – The Impact of Saying Yes to One Thing (And No to Another) How HSPs can unintentionally hurt loved ones by over-serving patients. 29:08 – Questioning Your Own Thoughts & Beliefs Todd introduces The Work of Byron Katie to challenge stressful beliefs. Why questioning assumptions can unlock personal freedom. Learn more about The Work of Byron Katie here: thework.com 33:15 – Parenting, Marriage, and Boundaries in Personal Life Jerry and Todd discuss how HSP tendencies show up in parenting and marriage. The difference between being a loving parent vs. needing to be liked. 37:10 – The Power of Defining Core Values Jerry shares his life-changing “tombstone exercise” to clarify life priorities. How clearly defined values help guide boundary decisions. 38:25 – Avoiding Conflict Harms Long-Term Relationships How short-term avoidance creates long-term resentment. The danger of letting small compromises accumulate. 40:52 – The Compound Effect of Small Decisions Why big mistakes are often small ones repeated. Daily choices move you toward or away from your ideal life. 41:47 – Personal Examples: Making Hard Business Decisions Todd shares a difficult but necessary recent business decision. The importance of trusting your inner voice. 46:12 – Chiropractors, Insecurity, and Owning Your Identity Why chiropractors often struggle with professional insecurity. The importance of owning the value of chiropractic care. 50:19 – Confidence Is Attractive How being comfortable in your own skin draws people to you. The toxic ripple effects of personal insecurity. 51:33 – The HSP Superpower in Chiropractic Empathy + Deep Processing = Ideal skillset for chiropractic care. How awareness and pacing prevent burnout while maximizing your gifts. 53:45 – Spotting HSPs in Practice Why Todd now exclusively works with HSPs. How understanding your patients’ sensitivity helps build stronger relationships. Support the Podcast Rate, review, and subscribe to the podcast Share this episode with another chiropractor who needs to hear it Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely. Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust. Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build a practice grounded in integrity. Topics Covered The Benefits of Networking and Collaboration Opens doors to new opportunities Transfers trust and authority when done properly Helps chiropractors grow their audience faster Builds relationships that can have a lasting impact on your practice The Danger of Chasing Attention Borrowing someone’s audience means borrowing their reputation too Many chiropractors partner with people they barely know simply to get more attention Lack of discernment can damage your credibility and erode patient trust Online mistakes can live forever and affect your long-term reputation Real-World Examples Chiropractors in Jerry’s past who partnered with unethical providers simply because they were financially successful Young chiropractors who were drawn to dishonest mentors because of money and appearances Jerry’s personal experience accidentally collaborating with someone who was later arrested for illegal behavior How the temptation to chase attention impacted Jerry’s own integrity during his time on local radio Building Trust vs. Building Attention Patients choose chiropractors they trust, not just those with large followings Social proof can help but trust is always more important for long-term success Influencer culture often encourages chiropractors to seek attention at the cost of their values Critical Questions to Ask Before Collaborating Do I actually respect this person and their work? Would I be proud of this collaboration five years from now? Does this align with my practice values? Would my ideal patients trust me more or less after seeing this partnership? If something bad came out about this person, would I be surprised? Would I refer my close friends and family to this person? The Attention vs. Reputation Analogy Attention is like Skittles: easy to get, sweet at first, but lacking substance Reputation is like meat and potatoes: slower to build, but sustaining for the long haul A solid reputation creates patient trust, long-term growth, and professional stability Final Thoughts Be willing to grow slower if it means protecting your integrity The right collaborations with the right people can open powerful doors Avoid collaborations that compromise your values for temporary exposure Build your practice and reputation with long-term trust in mind Resources Mentioned Rocket Chiro Website and SEO Help: rocketchiro.com Next Step Coaching Program: Help for chiropractors who are starting out or feeling stuck Connect with Jerry Visit RocketChiro.com Request your free New Patient Search Review Learn more about the Next Step Program for coaching and ongoing support Support the Podcast Rate, review, and subscribe to the podcast Share this episode with another chiropractor who needs to hear it Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this episode of the Rocket Chiro Podcast, Jerry Kennedy explores how different age groups engage with brands online—and what that means for your chiropractic marketing. Using a recent infographic from NP Digital as a jumping-off point, Jerry breaks down why Gen Z takes longer to follow brands on social media, why Boomers tend to move quicker, and how your marketing strategy should align with your goals, target demographic, and level of urgency. Whether you're doing content marketing, social ads, SEO, or community outreach, understanding your audience's behavior is crucial. Jerry also shares actionable strategies based on patient intent—like how to attract people looking for acute care now versus those slowly building trust over time. Key Takeaways 1. Different Generations = Different Timelines Gen Z needs an average of 11 exposures before following a brand. Millennials and Gen X fall in the 6–7 range—similar to long-standing marketing wisdom. Boomers need only 3 exposures on average. The more content someone consumes, the more desensitized they become—especially Gen Z. 2. Trust and Time in Marketing Most people don’t take action the first time they see you unless they're in a crisis or acute pain. Content overload and algorithm filters mean you’re competing with everything—not just other chiropractors. Patience is essential in relationship-based marketing. 3. Match Your Marketing to Your Intentions If you need patients today, prioritize: Acute care marketing SEO and Google Ads Networking with professionals If you’re building a long-term brand, focus on: Content marketing (blogs, videos, podcasting, community involvement) Authority building (testimonials, reviews, collaborations) Social media presence (but know it takes time!) 4. Tailor Your Tactics by Demographic Older patients: Use Facebook, email, direct mail, print, TV, radio. Younger patients: Use Instagram, TikTok, YouTube Shorts, influencer collaborations. 5. Don’t Fish in the Wrong Pond Align your: Target audience Marketing platform Message and tone Budget and expectations Actionable Tips for Chiropractors Need patients fast? Prioritize acute care, SEO, and local Google Ads. Targeting Gen Z or Millennials? Use short-form content, influencer partnerships, and be consistent with social media. Want trust over time? Focus on storytelling, authority, and being visible both online and offline. Don't fake it. Be genuine and let your personality come through in your content. Adapt. Stay aware of platform changes and be ready to evolve your strategy. Final Thoughts “Marketing isn’t magic—it’s a process. And if you’re marketing to people who take longer to trust you, you have to be patient, intentional, and consistent. If your expectations and execution don’t match, you’re just wasting time and money.” Work With Jerry Want help with your website, SEO, or want to get unstuck in your practice? Visit RocketChiro.com and request a Free New Patient Search Review or explore the Next Step Program for on-demand chiropractic coaching. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join