Patient retention is one of the biggest struggles chiropractors face. Whether it’s patients not completing their initial care plans or failing to return after they feel better, retention can make or break a practice. In this episode, Jerry breaks down the two most foundational aspects of retention that chiropractors often overlook—and how to fix them.

What You’ll Learn in This Episode:

• Why retention problems are usually people problems—not clinical problems
• The importance of having a clear care plan (and why “winging it” leads to patient drop-off)
• How to create agreement with patients without using gimmicks or canned recommendations
• Why connection is the key to long-term retention and how to stay in touch with patients after their initial care
• Practical ways to stay connected and reconnect, including social media, newsletters, texting, and even reactivation campaigns
• The low-hanging fruit most chiropractors ignore that could easily bring patients back into the office

Final Thoughts

Retention doesn’t have to be complicated. Focus on agreement in the beginning and connection over the long haul. If you get these two foundations right, most of your retention struggles will disappear.

Want Help Growing Your Practice?

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