The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Is Bigger Really Better? Redefining Success in Entrepreneurship In today's episode, Pat challenges the notion that 'bigger is better' in business and advises against getting caught up in vanity metrics like the number of locations, top-line revenue, or social media reactions. He shares personal experiences of feeling unfulfilled after achieving perceived milestones and highlights the importance of defining your own version of success. Pat emphasizes intentional growth, pursuing improvement over sheer expansion, and warns against creating a success that you hate. He encourages listeners to map out what true success looks like for them personally and align their daily efforts towards that vision.  00:00 Introduction: Is Bigger Really Better? 00:11 The Trap of Vanity Metrics 00:43 Personal Experience with Vanity Metrics 01:52 The Reality of Chasing Bigger 02:18 Redefining Growth and Success 03:26 Intentional Growth and Personal Fulfillment 04:45 Conclusion: Know Your Destination

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Mastering Organic Marketing: Lessons in Standing Out In today's episode, Pat Rigsby discusses the increasing difficulty of standing out with organic content amidst the rise of AI-generated material. He shares insights from his wife Holly's successful engagement on social media. Holly, having had a top-selling fitness product and maintained a large customer base, managed to generate strong engagement with personal, relevant, and authentic posts. Pat emphasizes the importance of defining a clear target audience, building relationships, and truly engaging with followers. Tune in for actionable strategies to enhance your organic marketing efforts in a noisy digital landscape. 00:00 Introduction: The Challenge of Standing Out 01:05 Case Study: Holly's Success Story 03:49 Key Strategies for Engagement 05:57 Building Authentic Relationships 08:01 Conclusion: Blueprint for Organic Marketing

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Maximizing Productivity: The Power of Sprints and Seasons in Business In this episode, Pat dives into the concepts of 'sprints' and 'seasons' within the context of time management for business owners. He shares insights from his journey managing multiple business locations and roles, discussing how he strategically allocates time and energy to be most effective. By examining different times of the day and week for peak productivity, he emphasizes the importance of aligning professional and personal priorities, ultimately advocating for a rhythm that balances work with family life. Learn how to harness this approach to boost your business productivity while maintaining a meaningful personal life. 00:00 Introduction to Sprints and Seasons 00:10 Early Business Challenges and Time Management 01:45 Balancing Business and Family Life 02:54 Combining Sprints and Seasons for Efficiency 04:00 Effective Time Allocation Strategies 05:12 Maximizing Productivity with Sprints 06:54 Weekly Rhythms and Seasonal Planning 09:07 Conclusion: Optimizing Sprints and Seasons

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Stay Ahead of the Market: How to Evolve Your Business In this episode, Pat explores the importance of evolving to stay ahead in today's ever-changing market. Using examples from theme parks like Universal and Disney, as well as the restaurant industry, he illustrates how immersion, innovation, and customer-centric evolution have transformed these businesses. The discussion then shifts to the fitness industry, highlighting the challenges and missteps in current evolutionary trends. Emphasizing the importance of understanding and serving client needs, Pat provides valuable insights on successful long-term business evolution. Tune in to learn how you can adapt and thrive by making meaningful, client-focused changes. 00:00 Introduction: Staying Ahead of the Market 00:11 Theme Park Evolution: Immersive Experiences 02:23 Restaurant Industry: Fast Casual Revolution 03:56 Fitness Industry: Specialized Training Challenges 06:25 Key Elements of Successful Evolution 07:35 Conclusion: Adapting for Long-Term Success 

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- The Evolution of Group Training: From Bootcamps to Small Groups Explore the journey of group training in the fitness industry from its early days with Bootcamp Blueprint to today's evolving landscape. Discover how economic shifts and franchising trends have influenced the move towards small group and team training models. Hear insights on the advantages of small group training over large group models and learn about successful strategies from industry leaders like Levi Memmer. Understand the importance of adapting to changes to sustain a profitable fitness business. 00:00 The Birth of Bootcamp Blueprint 01:42 Economic Factors and the Rise of Group Training 03:49 The Shift to Team Training 04:46 The Franchise Takeover 08:19 Challenges for Independent Gyms 09:48 Strategies for Success in Small Group Training

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Boosting Revenue in Sports Facilities: Fred's Success Story In this episode of The Fitness Business School, Pat Rigsby sits down with Fred Zoller, a long-time collaborator, to discuss the major turnaround Fred achieved after purchasing a local baseball facility. Fred shares insights into his decade-long journey in the fitness and sports business, his strategic moves to increase revenue by 50%, and the impactful changes made to membership models, software, staffing, and facility upgrades. Learn how Fred's marketing strategies and implementation of automated pitching machines contributed to a substantial growth in membership and revenue. This episode is a must-listen for sports facility owners looking for practical tactics to elevate their business. 00:00 Introduction and Guest Welcome 00:18 Fred's Background and Business Ventures 01:19 Acquiring the Baseball Facility 02:49 Initial Changes and Upgrades 03:52 Revenue Growth Strategies 06:36 Optimizing Membership and Pricing 09:19 Service Delivery Improvements 15:20 Marketing Overhaul 19:23 Leveraging Technology and Partnerships 22:58 Success Stories and Future Plans 29:41 Conclusion and Contact Information

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Embrace Imperfection: The Winning Ugly Strategy In this episode, the concept of 'winning ugly' is explored as a powerful strategy for success in both sports and business. Starting as a college baseball coach, Pat describes shifting from traditional methods to a more flexible approach that leverages available resources effectively. This philosophy prioritizes progress over perfection, encourages playing to strengths, and focuses on real-world feedback over imagined ideals. Learn how this mindset can help overcome perfectionism, drive continuous improvement, and ensure lasting success by embracing imperfection and adapting to reality. 00:00 Introduction to Winning Ugly 00:51 Transition from Traditional to Non-Traditional Approaches 01:53 Embracing Imperfection in Business 02:57 The Reality of Market Feedback 04:21 Playing to Your Strengths 05:29 Focusing on Progress Over Perfection 06:25 Conclusion: The Power of Winning Ugly

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Create Value to Increase Revenue: The Business Owner's Guide In this episode, we delve into the fundamental principles that business owners need to focus on to generate more revenue and profit. The key lies in shifting the mindset from what they can get to how they can create value for others and becoming the kind of person who can run a successful business. By solving important problems, reaching a wider audience, and consistently improving personal and business skills, financial success will naturally follow. Learn how the input you invest today directly impacts the outcomes you achieve tomorrow. 00:00 Introduction: The Desire for Wealth 00:27 Creating Value for Others 01:01 Understanding the Market 02:49 The Role of Personal Development 03:29 The Importance of Consistent Effort 04:14 Becoming a Better Business Owner 05:07 Conclusion: The Path to Wealth

Get more info at www.spren.com Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Revolutionizing Fitness Business with Sprint: The Ultimate Tool for Coaches In this episode of the Fitness Business School Podcast, host Pat Rigsby chats with Jason Moore, founder and CEO of Spren. They explore how Spren integrates tech and personal coaching to enhance fitness business operations. Jason discusses his journey from personal training to creating biometric tracking tools and the innovative camera tech that enables detailed body composition analysis using just a phone. Key topics include how Spren simplifies data collection, enhances client progress tracking, and supports nutritional guidance and behavioral changes outside the gym. This episode offers valuable insights for fitness business owners looking to grow their practice through technology. 00:00 Introduction and Special Offer 00:22 Meet Jason Moore: Founder of Spren 02:38 The Journey of Spren: From Concept to Success  04:30 Innovative Camera Technology for Body Composition 07:08 Integrating Spren into Small Fitness Businesses 11:18 The Importance of Nutrition and Behavioral Support 20:41 AI Assistant Coach: Enhancing Client Support 24:58 Conclusion and Contact Information 26:31 Special Announcement: Ideal Business Diagnostic

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- The Transformative Impact of Coaching: How a Success-First Mindset Benefits Everyone In this episode, we explore the rewarding journey of coaching through the eyes of a former college baseball coach and successful business owner. Reflecting on his experiences with former players, clients, and industry leaders like Eric Cressey, Dan Kennedy, and Vince Gabriel, Pat's discussion centers on the profound satisfaction derived from seeing those you coach achieve great success. Learn why fostering genuine relationships, celebrating others' achievements, and maintaining a transformational mindset can lead to personal fulfillment and long-term business success. 00:00 Reflecting on Coaching Success 01:16 Impact of Former Students and Clients 02:05 Challenges in the Fitness Industry 03:36 Healthy Coaching Mindset 04:44 Long-Term Coaching Rewards 06:46 Building a Fulfilling Business 07:32 Concluding Thoughts on Coaching

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Unlocking Business Success: Beyond Hard Work In this episode, find out about the harsh realities of being a business owner and why hard work alone isn't enough for success. Our host shares insights gleaned from countless conversations with business owners, emphasizing the importance of solving real problems, combining strengths, creating value, and playing to individual talents. Discover actionable tips to direct your time, effort, and perseverance more effectively, ensuring you build the business you've always dreamed of. 00:00 Introduction: The Tough Reality of Being a Business Owner 01:35 The Importance of Solving Real Problems 03:34 Combining Strengths for Business Success 06:19 Focusing on Value Over Effort 07:23 Playing to Your Strengths 08:16 Conclusion: Using Time, Effort, and Energy Wisely

Capturing the 50+ Fitness Market with Jay Croft In this episode of The Ideal Business Show, Pat Rigsby interviews Jay Croft, an expert in catering to the over-50 demographic in the fitness industry. Jay shares his extensive background in journalism and corporate communications, detailing his transition to founding Prime Fit Content, which provides marketing materials for fitness businesses targeting older adults. They discuss the importance of focusing on the rapidly growing 50+ fitness market, effective marketing strategies, and the launch of Jay's new book, 'Selling Longevity.' The conversation highlights how gyms can attract and retain older clients by addressing their specific fitness needs and concerns. 00:00 Introduction and Guest Introduction 01:00 Jay Croft's Background in Journalism 01:54 Transition to Fitness Industry 02:20 Identifying the Over 50 Fitness Market 04:11 Prime Fit Content and Marketing Strategies 07:06 Effective Marketing Channels for Older Demographics 11:50 Building Trust and Customer Experience 23:22 Jay's Book: Selling Longevity 26:15 Where to Find More Information

The Art of Information Aggregation and Execution in Business Success In this episode, Pat discusses the importance of aggregating and distilling information for both personal and business improvement. With nearly 20 years of experience coaching business owners and co-owning 40 businesses in the fitness industry, he shares insights on the impact of effective information use and the need for humility. Real-life examples highlight the difference between those who merely consume information and those who execute actionable steps to achieve remarkable success. Tune in to learn how to turn knowledge into tangible outcomes and overcome common stumbling blocks on your path to growth. 00:00 Introduction: Aggregating Information for Improvement 00:51 My Unique Coaching Journey 02:17 Learning from Conversations 03:27 Transplanting Knowledge Across Markets 04:42 Humility: A Key to Learning 06:51 From Knowledge to Action 07:08 The Story of Sam: Execution Over Consumption 10:17 Conclusion: Be Humble and Implement

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Leveraging Proven Strategies for Business Success In this insightful episode, Pat explores how revisiting and revitalizing past business tactics can drive significant success in the present market. The discussion highlights the importance of understanding historical marketing methods such as scholarships, sweepstakes, trials, and irresistible offers, and how these can be adapted for today's audience. By combining tried-and-true approaches with modern creativity and technology, businesses can enhance their strategies and achieve sustainable growth. Tune in to discover how learning from the past can springboard your business into the future. 00:00 Introduction: Embracing the End of Summer 00:45 Leveraging Proven Marketing Strategies 02:08 Modern Takes on Classic Marketing Plays 03:58 Building Relationships Before Selling 04:55 The Power of Irresistible Offers 06:37 Learning from the Past for Future Success 08:54 Conclusion: The Surest Path to Success

Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine  Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Mastering the Art of Creating Irresistible Offers by Capitalizing on Trends In this episode, we delve into how to create compelling offers by leveraging current trends. The host outlines a step-by-step formula for aligning offers with personal values and market dynamics, using examples from the fitness and sports performance sectors. Key points include identifying hot topics, understanding public awareness, and filling knowledge gaps to meet consumer needs. The discussion highlights the importance of strategic marketing and offers insights into the practical application of trends like AI and GLP-1 medications in offer creation. 00:00 Introduction: Spotting Trendy Offers 00:46 Step 1: Align Offers with Your Values 01:28 Step 2: Identify Hot Topics and Trends 02:17 Step 3: Leverage Awareness Gaps 03:58 Step 4: Crafting a Trend-Based Offer 05:26 Step 5: Marketing to the Right Audience 06:58 Conclusion: Applying the Power Offer Formula

Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine  Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  ---

Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine  Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Stop, Continue, Start: Crafting Your Success Strategy for the New Year In this episode, we explore the powerful exercise of 'Stop, Continue, Start' to review and enhance your business strategy. Reflect on the past year to identify what activities and investments didn't serve you and should be stopped. Highlight what has worked well and needs to be continued to build momentum. Finally, consider new actions to start and maintain for sustained growth and success. This practical guide encourages intentional planning to ensure your efforts align with your business aspirations, leading to significant improvements in revenue, staff development, and personal growth. 00:00 Reflecting on the Past Year 00:58 Stop: Identifying What to Eliminate 02:26 Continue: Recognizing What Works 04:57 Start: Embracing New Initiatives 06:22 Crafting Your Ideal Week

Everybody talks about, oh, you gotta have good people. You gotta have the right people. That's what makes culture. I'm like, well, you know what? I've seen really good people really kind of flounder because they're not in the right environment. --- Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine  Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- The Key to Success: The Right Environment for Your Team In this video, we explore the critical importance of creating the right environment for your team. While having good people is essential, their success is significantly influenced by the surrounding culture. Learn how to cultivate an atmosphere where individuals not only thrive but also contribute to a prosperous culture.

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- How to Set and Achieve Your Unique Business Goals  In this episode, we discuss the importance of setting personalized business goals rather than copying others' targets. Learn how understanding the 'game' you want to play can help you measure success more effectively. Discover how your personal and professional priorities should shape your objectives and how these goals may evolve over time. The episode emphasizes the adaptation of proven strategies to fit individual strengths and circumstances for optimal growth and fulfillment. 00:00 Understanding the Importance of Personal Goals 01:00 Different Games, Different Success Metrics 01:32 Personal Priorities and Success 03:03 Evolving Goals Over Time 04:08 Defining Your Own Success 05:02 Adapting Strategies to Your Unique Path 05:58 Tailoring Success to Individual Needs 06:42 Embrace Your Unique Journey

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Unseen Struggles: The Reality Behind Success in Sports and Business In this episode, Pat jumps into the unseen challenges faced by high performers in both sports and the business world. Drawing from over 40 years of experience as a player and coach, primarily in baseball, he shares insights on the often invisible hurdles that players and business owners overcome. Pat discusses how spectators and novice entrepreneurs often overlook the hard work, consistency, and perseverance required to achieve success. With anecdotes from professional and Olympic athletes, as well as high-achieving business owners, this episode emphasizes the importance of dedication, long-term commitment, and refining systems to reach desired outcomes. 00:00 The Challenge of Being the Doer  01:59 Invisible Efforts in Sports and Business 04:23 The Reality Behind Success 05:31 Consistency and Perseverance 08:06 Becoming the Person Who Deserves Success 08:50 The Importance of Systems and Habits