The Big Story

Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the decision into context. Plus: Edwards discusses his research into how programmatic channels are monetizing AI slop.

Google won't have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the court's requirements at its annual Prebid Summit. Then: how brands are using their data in an agentic world, and why there's a rise of AI "employees."

Apple has a new blocklist for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and mar tech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.

Is the open web growing, dying or transforming? Plus: Apple's iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic's next chapter.

Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states dropped their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of these companies will look like post-acquisition.