DiscoverThe Big StoryThe Shifting Dollars Flowing Through Programmatic Pipes
The Shifting Dollars Flowing Through Programmatic Pipes

The Shifting Dollars Flowing Through Programmatic Pipes

Update: 2025-11-19
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Inside Omnicom's shift in spend from The Trade Desk DSP to Amazon DSP.

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The Shifting Dollars Flowing Through Programmatic Pipes

The Shifting Dollars Flowing Through Programmatic Pipes