The Grow Your Private Practice Show

There are a lot of counsellors out there.And if you’ve ever looked at your website and thought,this sounds fine… but it doesn’t really sound like me,this episode will likely hit close to home.Because clients aren’t choosing based on qualifications alone.They’re choosing based on something much harder to define,but much easier to feel.In this episode, I’m exploring what’s really going on when someone is deciding who to work with, why two counsellors who look similar on paper can create completely different reactions, and how small shifts in your wording can change everything.If you’ve ever wondered why people land on your website and don’t reach out, this will give you a different way of looking at it.OverviewWhat clients are actually responding to when they choose a counsellorWhy being ‘technically right’ in your wording isn’t always enoughThe subtle differences that make someone think ‘this person gets me’Why counselling isn’t one-size-fits-all, and why that matters in your marketingHow your website shapes the decision before you ever speak to someoneYour next stepIf you’re listening to this and thinking,‘I don’t think my website is doing that…’That’s exactly what I focus on in my Write Your Homepage sessions.We look at how your words are coming across, what your ideal client is picking up on, and how to shape your homepage so it helps the right people feel understood and ready to get in touch.👉 Find out more about Write Your Homepage👉 Or, if you want to explore a mix of free and paid support, you can start here

Counsellor or Clone: Breaking Through the Monotony of Online DirectoriesIf your directory profile sounds like everyone else’s, this might be why...If your counselling directory profile isn’t bringing in enquiries, it might not be what you think.Because often, it’s not about your qualifications…or your experience…or even your approach.It’s because your profile sounds like everyone else’s.In this episode, I’m sharing why so many counsellors end up blending in on online directories, and what’s really going on when potential clients scroll past without reaching out.Because when someone is looking for a therapist, they’re already feeling uncertain, overwhelmed… and often a little vulnerable.So what makes them stop and think:👉 “This is the person for me”?And just as importantly… what makes them keep scrolling?We’ll explore what might be holding your profile back (even if you’ve put a lot of thought into it already)…And I’ll walk you through a simple step you can take to start changing how your profile connects - something you can put into practice straight away.If you’ve ever wondered whether your directory profile is really doing its job…This is well worth a listen.Want some extra help?If you’re listening and thinking “I know this needs work, but I don’t know what to change”…That’s exactly what I help with inside Directory Revival.👉 https://www.janetravis.co.uk/directory-revival/

I talk a lot about connection in marketing.How you build it, how you show it, and how it helps potential clients feel comfortable enough to reach out.But there’s another way of looking at this: one that doesn’t get talked about as much.And it might explain why someone can read everything you write… and still not take that next step.In this episode, I’m exploring the know, like and trust factor, but from a slightly different angle. One that fits with the realities of being a counsellor, and doesn’t rely on sharing more or stepping outside your boundaries.If you’ve ever felt like your marketing is ‘working’ on paper but not quite leading to enquiries, this might give you a different way of understanding why.What you’ll take away:A different way of thinking about know, like and trust in your counselling marketingWhy connection on its own isn’t always enoughWhat people are really picking up on when they come across your website or contentA simple way to look at your own marketing with fresh eyesWhere tools like AI can help, and where they can make things feel a bit less like youA small shift you can try:There’s one simple question you can ask yourself after listening that can change how your marketing comes across.I’ll talk you through it in the episode.More info about The Armchair Test: The Armchair Test: The One Quiet Shift That Will Transform ALL Your Marketing“Would I Feel Safe With You?” How Clients Really Choose a CounsellorWant to go a bit deeper?If you’d prefer to read and reflect on this in your own time, I’ve also shared a blog version of this episode.👉 You can find that here:[INSERT BLOG LINK]Need support with your marketing?Inside the Grow Your Private Practice membership, I support counsellors with the practical side of marketing — from your website to identifying your ideal client, blogging, mindset, and everything in between.So if you’d like some guidance and support with this, you can find out more here:https://www.janetravis.co.uk/thevault/Follow so you don’t miss what’s nextIf this is the kind of thing you’ve been thinking about, make sure you follow the podcast so you don’t miss future episodes.

Many therapists worry about not getting enough clients in private practice.But there’s another fear that rarely gets talked about.What if you get too many?In this episode, I explore a thoughtful email from therapist Laura, who is hesitant about marketing their practice - not because they don’t want clients, but because they are worried about over-committing and under-delivering.We look at why this concern shows up for so many therapists, how it can influence your marketing decisions, and why avoiding visibility can sometimes lead to the feast-and-famine cycle in private practice.And most importantly, we talk about what actually protects your workload and wellbeing.Resources mentioned:Scripts for Business Boundaries (free resource)https://www.janetravis.co.uk/thevault/You might also find these episodes helpfulWhen You Can’t Say Yes: Navigating Email Enquiries with Empathyhttps://www.janetravis.co.uk/when-you-cant-say-yes-navigating-email-enquiries-with-empathy/Demystifying the Fear of Successhttps://www.janetravis.co.uk/demystifying-the-fear-of-success/And for all my free and paid resources, START HERE

You don’t need more time to blog.You need it to stop feeling so big.If you’re a counsellor who keeps meaning to write but never quite gets there, this episode explores what’s really getting in the way, and how to make blogging feel doable again.And if you’ve ever wished someone would just hand you the structure so you could get on with it, I’ll also share how Framework First Blogging Method — my £9/month mini membership — gives you a ready-to-use blogging framework on the first Monday of every month.Because often, it’s not the writing that’s hard.It’s figuring out how to shape it.And for all my free and paid resources, Start Here

How to Organise Blog Posts and Keep Track of Your ContentDo you know exactly what blog posts you’ve written?Could you find the right one quickly if a potential client needed it?Or does your content feel scattered, hard to see at a glance and harder to use?In this episode, I’m talking about how to organise blog posts and keep track of your content so your blog becomes something you can actually use, not just something you keep adding to.And I’ve created a FREE Blog Library Tracker to help you do exactly that.Inside this episode, we explore:Why blogging gets harder once you’ve written more than a handful of postsWhat changes when you start treating your blog like a libraryHow a simple tracking system reduces friction and saves timeWhy organising your posts isn’t admin, it’s strategyIf your blog feels more like a pile or random posts than a resource, this episode will help you bring structure to it.Get the Free Blog Library TrackerI’ve created a simple Blog Library Tracker you can use to organise your posts and keep everything in one place.You’ll find it inside The Vault, my free resource library for counsellors and therapists in private practice.👉 Access The Vault HERESupport the PodcastIf you find this podcast helpful, you can support the show by buying me a coffee.☕ Buy me a coffee HERE

Have you ever started a blog post full of energy… only to abandon it halfway through?If that sounds familiar, this episode is for you.We’re not talking about laziness, discipline or “needing to try harder.” We’re talking about what really happens in the middle of a blog post - the moment where doubt creeps in, decisions multiply, and suddenly it feels easier to step away than to finish.In this episode, I explore:Why having lots of ideas isn’t the same as finishingWhat the “middle wobble” actually isHow thoughtful therapists can accidentally make blogging harder than it needs to beWhy confidence tends to grow after you finish, not beforeIf you’ve got half-written drafts waiting for you, this one might feel uncomfortably familiar.Links & ResourcesFramework First – support to help you finish what you startBuy me a coffee – if you found this helpful

There’s a lot of pressure to be visible all the time.Post more. Show up more. Keep going.But what if the marketing that actually works for you doesn’t need you to be constantly ‘on’?In this episode, I’m talking about a steadier way to get found. The kind that keeps working long after you’ve finished writing.If you’ve ever wondered whether there’s a calmer way to build your practice — this one’s worth a listen.You don’t need to be everywhere. You need to be recognised.LINKSCheck out The Framework First Blogging MethodFree and paid resources If you found this useful and fancy fuelling the next episode, you can buy me a coffee here buymeacoffee.com/janetravis

Could Email Counselling Be the Quiet Hero of Therapy?With Chloe Foster – Email Counselling AcademyCorrection: In this episode I incorrectly called Chloes business 'The Email MARKETING Academy', which was wrong. It's 'The Email COUNSELLING Academy': they work using email counselling, not email marketing. Also, my sincere apologies to Chloe for any mistakes I made with their pronouns in the recording.Do you think counselling has to mean sitting face-to-face (or screen-to-screen) with a client?Well, in this episode, I’m joined by Chloe Foster (they/she), founder of the Email Counselling Academy, who shares why working by email might be the flexible, powerful alternative you didn’t know you needed.Whether you're looking for a way to work around family life, want to support clients who open up better in writing, or you're just curious about doing therapy differently — this conversation will get you thinking.In this episode, you’ll hear:Why email counselling can be a lifeline for anxious or private clientsHow it gives counsellors more flexibility (and fewer no-shows)What actually happens in an email counselling exchangeWhether this style of working could suit your practice — and personality🎧 Hit play to explore whether this quietly powerful format could be the perfect fit for you — and your clients.About ChloeChloe Foster (they/she) is the founder and principal tutor at Email Counselling Academy (ECA). They also have a private practice called Sussex Rainbow Counselling, founded in 2016, where they offer email counselling as well as video and phone counselling to clients.With a first-class degree in Education, Chloe loves teaching and training. Over their counselling career they’ve trained hundreds of counsellors to become more confident working with LGBTQ+ clients through their work with the National Counselling and Psychotherapy Society (NCPS), Onlinevents, The Counselling Tutor, and several universities/colleges and counselling charities.Today, having worked as an email counsellor since 2018, Chloe enjoys sharing the skills they’ve honed with fellow counsellors through their specialist training courses in email counselling at ECA which are mapped to BACP competences for OPT and have been awarded quality check status with the NCPS.Find her E-book — Email Counselling — An introduction for Counsellors:You can get 30% discount using the code JANE26 (valid until 30 April 2026)

Blogging can feel surprisingly confusing, especially when you care about getting it right.In this episode, I’m talking about why writing can feel heavy and muddled for therapists, even when you’re thoughtful, experienced, and genuinely good at your work. If blogging has ever left you questioning yourself, abandoning drafts, or wondering why it feels harder than it ‘should’, this one will likely feel familiar.In this episode, we explore:Why blogging often feels confusing, not because you can’t write, but because you’re trying to hold too much at onceHow ‘it depends’ thinking, which works beautifully in therapy, can make writing harderWhy trying to speak to everyone can leave you stuck mid-postHow confusion can quietly turn into self-doubtWhat helps blogging feel lighter again, without forcing yourself to push throughThis is a reflective episode, designed to offer relief, reassurance, and a different way of understanding what’s really going on when blogging feels hard.Links and next stepsFind out more about the Blogging Clarity Session (introductory offer available for a short time)Explore more support for ethical, human marketing at janetravis.co.ukCheck out my FREE and paid resources HERE If this episode resonated, you might want to follow the podcast so you don’t miss future episodes.

Perfectionism in Writing, and the Goal That Actually HelpsYou already understand perfectionism. You’ve probably talked about it with clients many times.But when it shows up in your own writing, that understanding can disappear very quickly.In this episode, I look at perfectionism from a different angle – not as something that just makes writing harder, but as something that can stop you improving at all.I share what happened when I first started blogging, why knowing the theory didn’t help in the moment, and the one goal that’s helped me keep going without waiting to feel ready.If writing ever feels harder than it needs to be, this episode will make sense.Want support while you practise, rather than pressure to get it right?You can find out more about the Grow Your Private Practice membershipAnd for all my FREE and paid resources, check out my Start Here page

If you’ve ever wondered whether all that blogging is actually doing anything - especially when things feel quiet - this episode might feel like a deep breath.Because sometimes the hardest part isn’t the writing - it’s sitting with the silence afterwards.In this episode, we’re gently lifting the curtain on what might really be happening behind the scenes when nobody comments, nobody emails, and nobody says, “Hey that helped.”And we’ll talk about the one mindset shift that can take you from anxious, second-guessing writer… to grounded, steady voice your future clients quietly trust.In this episode:The hidden purpose of your counselling blog (that nobody tells you about)Why the quiet seasons can actually be a sign something is workingThe subtle way trust builds long before enquiries appearA gentler approach to blogging that feels less pressuring and more humanThe truth about readers who never become clients and why that’s not a failureMentioned in this episode:Buy me a coffee - support the show with a one-off thank-youStart Here page - all free and paid resources in one placeGrow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainingsFramework First - monthly blogging support for £9/month

Do you ever wonder whether your blog actually helps anyone?That doubt is common and it makes sense. Blogging is often talked about as “marketing”, but there’s something more important happening underneath.In this episode, we look at how your blog can quietly support someone who’s struggling, and help them take the first step towards counselling even before they feel ready to reach out.You’ll hear about:why people wait so long to ask for helphow simple, honest writing builds trustthe everyday feelings clients carry but rarely talk abouthow your blog becomes part of the work you already doYour words don’t have to be perfect.They just need to help someone feel a little less alone.And that’s often what gives them the confidence to say, “I think I’m ready.”Mentioned in this episode:Episode 226: ‘Would I Feel Safe With You?’ How Clients Really Choose a CounsellorEpisode 225: ‘The Armchair Test: The One Quiet Shift That Will Transform ALL Your Marketing’Framework First - monthly blogging support for £9/monthGrow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainingsStart Here page - all free and paid resources in one place

If marketing feels harder than it used to (especially on social media), you’re not imagining it.So what is currently working?In this episode, I’m talking about the quieter, more sustainable strategies that are actually helping counsellors stay visible and build trust in 2026.After nearly 20 years of doing this, I’ve seen trends rise and fall. And I’ve also seen what holds steady, what keeps working even when the platforms, algorithms, or advice all change.Whether you’re feeling a bit jaded with social media, wondering where your time’s best spent, or just want to feel clearer about your next steps, this one’s for you.In this episode:Why social media feels harder now (and why that’s not your fault)What does still work for counsellors in 2026How to use strategies like blogging, Google Business Profile, and guesting effectivelyWhy consistency matters more than doing everythingHow to make space for visibility that feels grounded, not overwhelmingMentioned in this episode:Buy me a coffee - support the show with a one-off thank-youStart Here page - all free and paid resources in one placeEpisode 230 - deep dive into Google Business ProfileGrow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainingsFramework First - monthly blogging support for £9/monthThe Directory Revival - 1:1 support you to improve your directory listings so they lead to real client enquiries.Episode 225: The Armchair Test: The One Quiet Shift That Will Transform All Your MarketingEpisode 226: “Would I Feel Safe With You?” How Clients Really Choose a CounsellorEpisode 216: Do Counsellors Really Need a Niche to Start Blogging?Episode 185: Are You Getting Clients from Your Online Directory Listing?

If social media leaves you feeling drained, confused, or just not like yourself, you're not alone.In this episode, I’m sharing a simple, free, and often-overlooked way for counsellors to get found by more of the right clients without needing a website or being all over social media.You'll learn:What Google Business Profile is and why it worksHow to set it up quickly and easilyWhat kind of posts to add (no pressure, no perfection required)How it helps even if you work onlineAnd how this one quiet action can help you build trust and visibility without the overwhelmWhether you're just starting out or looking for a gentler way to grow your private practice, this is a great place to begin🎧 Listen now and take your first step towards being found - calmly, sustainably, and in a way that works for you.Mentioned in this episode:Episode 52: How to start your private practice branding on a budget with Laura PearmanGrow Your Private Practice Membership: Includes Quick Wins - short, practical training videos to help you take action without overwhelm (including setting up your Google Business Profile)Framework First £9/month: Your one small, supportive step towards easier, more consistent blogging as a counsellor without staring at a blank screenExplore more free and paid resources, START HERE

Do you need a perfectly planned-out content strategy to stay consistent? Or can you just show up, speak from the heart, and see what sticks?In this episode, I'm joined by my brilliant friend and fellow therapist Sarah (aka The Binge Eating Therapist) as we get honest about how we each approach content creation — and how different those approaches are.We’ve both been creating weekly content for year with blogs, podcasts, YouTube, and in this chat, we’re pulling back the curtain on:What actually helps us stay consistent (even when motivation dips)How we work with our personalities, not against themThe real benefits of creating content beyond just “marketing”Why you don’t need a Trello board, a ring light, or perfect confidence to startAnd the surprising ways content has helped us grow as therapists and people, tooWhether you’re thinking about starting a blog, podcast, YouTube channel, or just want to share more consistently, this episode is here to remind you:There’s no one “right” way to do this. You get to make it yours.About SarahSarah Dosanjh is a psychotherapist and author of the bestselling book I Can’t Stop Eating. After her own recovery from binge eating disorder she has gone on to specialise in helping others do the same. She has appeared on various media outlets such as BBC breakfast, Sky’s Roundtable and BBC Radio One, as well as amassing over 3 million views on YouTube.Connect with Sarah:YouTubeInstagramFacebookLife After Diets PodcastMentioned in this episode:Episode 225: The Armchair Test: The One Quiet Shift That Will Transform All Your MarketingEpisode 226: “Would I Feel Safe With You?” How Clients Really Choose a CounsellorFramework First £9/month - Your one small step to easier blogging for counsellorsAnd for more of my free and paid resources CLICK HERE

If marketing your counselling practice feels like a wobbly, messy, “what-the-heck-am-I-doing” kind of experience… this episode is for you.Because today, we’re not talking strategy or content plans. We’re talking about you - the human behind the posts. The one quietly trying to make it work while wondering if you're getting it all wrong.In this open letter, I’m sharing a personal message to the part of you that’s second-guessing, doubting, and wondering if you're cut out for all this “visibility” stuff.Spoiler: You are.We’ll talk about:Why it’s totally normal to feel overwhelmed by marketingWhat most counsellors get wrong about visibility (and how to shift it)The emotional side of showing up, even when it’s scaryAnd why small, consistent action is more powerful than you thinkIf you’ve ever felt like the only one struggling to “get it right,” this episode is your gentle reminder that you’re not alone, and that slow doesn’t mean stuck.Mentioned in this episode:Definition of courage (because it’s surprisingly reassuring): https://www.merriam-webster.com/dictionary/courageFramework First £9/month - Your one small step to easier blogging for counsellorsJanetravis.co.uk/starthere

Ever feel like you’re doing all the right things… yet nothing seems to be moving fast enough?In this episode, we’re peeling back the curtain on the slow, quiet build that nobody talks about but every thriving private practice is built on.If you’ve ever wondered why other counsellors seem to be racing ahead while you’re still trying to find your rhythm, you’re not alone. And no, you’re not doing anything wrong. In fact, you might be closer than you think.Inside this episode, we explore:Why the early stages of marketing feel so painfully slowThe surprising truth about the momentum you’re already buildingHow tiny, almost forgettable actions start working together beneath the surfaceWhy consistency beats confidence every timeThe real reason you freeze and how to unstick yourself gentlyFive simple, doable seeds you can plant this weekIf you need a little encouragement, a little direction, and a big sister voice reminding you that you absolutely can do this - this episode is for you.Come and feel a bit lighter about it all.Mentioned in this episode:Counsellor Business ResetFeel Awkward Marketing Yourself? Here’s How to Make It EasierGrow Your Private Practice Membership - Quick Wins, support, and everything you need to build a thriving practiceFramework First £9/month - A monthly blog framework so you always know exactly what to writeOver the years I’ve had messages from therapists saying the podcast has been their companion on dog walks, in the car, or when they’re feeling stuck and need a nudge. If the show has been that for you and you’d like to support it, you can now Buy Me a Coffee.It helps keep the lights on and the episodes flowing, one brew at a time.👉 Buy Me a Coffee

Have you ever worried you’re too boring, too ordinary, or not “expert enough” for clients to pick you?You’re not alone and you’re not seeing what clients actually look for.Because when someone is scrolling through counsellor profiles, they’re asking one quiet question: “Would I feel safe with you?”That’s The Armchair Test and it matters far more than perfect blogs, fancy qualifications or polished bios.In this episode, we explore:Why safety - not perfection - is what helps clients chooseThe hidden fears that keep counsellors quietThe small human moment in my own writing that made clients choose meHow a single honest paragraph can help someone imagine sitting with you and breathing easierLinks and resources:Join the ‘Framework First Blogging Method’ (£9/month) - Get step-by-step help writing blogs that connect and convert, even if writing doesn’t come naturally.Join the Grow Your Private Practice membership – Ongoing support, training, and encouragement to grow your practice with confidence and ease.Explore more free and paid resources, START HEREConnect with me on Instagram, LinkedIn or email jane@janetravis.co.ukOver the years I’ve had messages from therapists saying the podcast has been their companion on dog walks, in the car, or when they’re feeling stuck and need a nudge. If the show has been that for you and you’d like to support it, you can now Buy Me a Coffee.It helps keep the lights on and the episodes flowing, one flat white at a time.👉 Buy Me a Coffee

When someone searches for a therapist, they’re not scanning for qualifications, they’re searching for a feeling: “Will I feel okay with you?” “Can I tell you something hard and not feel judged?”That’s what I call The Armchair Test, and once you understand how it works, you’ll never look at blogging (or marketing) the same way again.In this episode, we explore:The real reason blogging builds client trustWhy marketing isn’t about selling yourself What your clients are actually thinking when they find your website or directory profileThe quiet power your blog has to help someone feel just a little saferMentioned in this episode:Join the ‘Framework First Blogging Method’ - Get step-by-step help writing blogs that connect and convert, even if writing doesn’t come naturally.Join the Grow Your Private Practice membership – Get ongoing support, training, and encouragement to grow your private practice with confidence.For more of my free and paid resources, START HEREListen or read to: From ‘I can’t write’ to published author, with guest expert Zoe ClementsOver the years I’ve had messages from therapists saying the podcast has been their companion on dog walks, in the car, or when they’re feeling stuck and need a nudge. If the show has been that for you and you’d like to support it, you can now Buy Me a Coffee.It helps keep the lights on and the episodes flowing, one brew at a time.👉 Buy Me a Coffee