The Armchair Test: The One Quiet Shift That Will Transform ALL Your Marketing
Update: 2025-11-13
Description
When someone searches for a therapist, they’re not scanning for qualifications, they’re searching for a feeling:
“Will I feel okay with you?”
“Can I tell you something hard and not feel judged?”
That’s what I call The Armchair Test, and once you understand how it works, you’ll never look at blogging (or marketing) the same way again.
In this episode, we explore:
- The real reason blogging builds client trust
- Why marketing isn’t about selling yourself
- What your clients are actually thinking when they find your website or directory profile
- The quiet power your blog has to help someone feel just a little safer
Mentioned in this episode:
- Join the ‘Framework First Blogging Method’ - Get step-by-step help writing blogs that connect and convert, even if writing doesn’t come naturally.
- Join the Grow Your Private Practice membership – Get ongoing support, training, and encouragement to grow your private practice with confidence.
- For more of my free and paid resources, START HERE
- Listen or read to: From ‘I can’t write’ to published author, with guest expert Zoe Clements
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