The Copy Corner

Do you ever find yourself in a bind where you're struggling to find quality clients? They're always saying "You're too expensive (you're really not)" or their budget isn't high enough. And they always have ridiculous timeframes in mind. If you're at a point where you don't know what to do, we're going to help you navigate these tough conversations. We cover everything from: • Client who don't pay on time (or at all) • How to fire a client • Dealing with scope creep • Setting communication boundaries • Talking about budget and timeframes You'll walk away from this episode with clarity and confidence in dealing with difficult clients.

We are big believers in investing in your business, but also know it's important to save where you can, especially with tech.  This episode of The Copy Corner features listing the free tech tools we use to run our business every day. From helping stay focused to sending invoices and creating studio-sound audio, these tools are crucial and love that we don't have to pay for them. How many of these tools do you use every day?  Enjoy.

Seriously, what's a doable strategy to get your content to rank higher? How long does it typically take? How do you know what to write about? How do you make it different? On this episode of The Copy Corner we talk to friend and fellow writer, Jacob McMillen to get these answers and help us all write better content. Jacob is a sought-after content writer and strategist along with being a trusted voice in the copywriting community (If you look up "how to become a copywriter?" on Google you'll find Jacob's stuff right there). Enjoy this candid conversation where we learn do's and don'ts of content creation, pricing content writing services, and becoming a better writer.

Do you ever get nervous about getting on a sales call with a potential freelance client? - What should I ask? - Should I bring up budget? - How do I effectively bring up budget and not scare them away? - How do I prove my skill set so I get the project? This episode has you covered. We take a quick yet valuable deep dive into 4 tips to have a successful meeting with your prospect.  Oh, and you'll sound and feel like a seasoned freelancer after every call (regardless if you get a yes or a no).  Enjoy.

This is what you can do to help make more money as a writer and confidently sell your services. If you struggle with how and what to pitch clients so they pay your rates, this episode of The Copy Corner shares 3 upsells you can add to your services so you can get high-paying and long-term contracts. Enjoy.

There's one rule: You get one minute to create an ad.  This one idea transformed "One Minute Briefs" into an online community of over 70K.  How did they do it?   We talk to Founder & Creative Director, Nick Entwistle to learn:  • How they came up with the idea  • What has been the secret to the OMB's success  • How you can use your creativity to grow an online community  • What Nick believes makes a message stick Enjoy!  Follow and enter your ad by following One Minute Briefs on Twitter.  If you enjoy the show, the best way to show support is to rate and review us wherever you listen to podcasts. The show is sponsored by Copy For Everybody—a website with free resources from the copywriting community to help everybody write better copy.

How important are cold emails/DMs to your freelance marketing strategy?   From researching prospects to writing an effective cold email, the process can be tiring and stressful—but it is effective when done right.   But was does "done right" look like?   This episode of The Copy Corner discusses the best ways to start a cold email that helps lead to a conversation and new customer for your freelance writing business.   If you enjoy the show, the best way to show support is to rate and review us wherever you listen to podcasts.    The show is sponsored by Copy For Everybody—a website with free resources from the copywriting community to help everybody write better copy.

Do you want to know how you can use Twitter to grow your freelance writing business?  In this episode of The Copy Corner, we talk with freelance writer and creator Alice Lemeé, who drops a value-packed mini masterclass about how to grow your Twitter following organically.  She shares the 5 simple rules she follows when posting, which she used to grow her Twitter following to over 15K in less than 2 years. We also talk about how to start a good tweet, how she's growing her popular Internetly newsletter, and 3 questions you should ask yourself before you press "tweet." In less than 30 minutes, you'll feel motivated to write out ideas and make Twitter a part of your freelance business marketing strategy. Sign up for Alice's Internetly newsletter here.  Follow her on Twitter @alicellemee If you enjoy the show, the best way to show support is to rate and review us wherever you listen to podcasts.  The show is sponsored by Copy For Everybody—a website with free resources from the copywriting community to help everybody write better copy. 

On this episode The Copy Corner, Dan and Terry answer the question many freelancers ask themselves when they feel they hit a plateau...What's ONE thing that can help scale my freelance writing business?   They both describe one significant investment they made that helped them go from consistently looking for clients to consistently hitting revenue goals and attracting the right projects. Plus, they went live on LinkedIn for this episode and received a handful of questions from viewers about how to avoid procrastination, how to provide value in your content, and researching content ideas. Whether you're in week 2 or year 2 as a freelancer, this advice should resonate and may be what you need to hear to help you make your next moves. If you like what you hear, the best way to support the show is to rate and review on Apple and Spotify. Don't forget to subscribe wherever you listen to podcasts so you don't miss an episode. 

House of Wise is a luxury CBD brand empowering women to take control of their stress, sex, sleep, strength and wealth. In less than a year, they have become a force in the CBD space and growing a loyal following on Twitter and Instagram. How have they been able to resonate with hundreds of thousands of woman so fast?  To find out, Terry Schilling talked to Jess Sanfilippo, Head of Marketing, and Maria West, Content Manager of House of Wise. Jess and Maria share how Twitter helped them both land roles in the company, how they built House of Wise's genuine and smart social media strategy, how they add customer voice into their marketing, and what building an authentic brand voice and Chipotle burritos have in common. There's a lot of great examples and marketing tips in this one as Jess and Maria give us a candid behind the scenes of what it's like working for and marketing a growing startup brand. This episode is brought to you by CopyForEverybody.com, a website full of copywriting and freelance writing resources for creators of all experienced levels. Follow Terry Schilling on Twitter @tschill86. Follow Jess Sanfilippo on Twitter @shuggilippo. Follow Maria West on Twitter @mariabestwest. Shop House of Wise at Houseofwise.co If you like what you hear, the best way to support the show is to subscribe, rate, review, and tell all your friends about the Copy Corner podcast. 

If you're looking for a mini masterclass in email copywriting, you came to the right episode. This one is full of actionable advice to help you win more customers as it features guest co-host Allea Grummert who specializes in writing email nurture series for bloggers.  We jump right into how Allea decided to offer email writing services and the importance of finding your niche. We chat about how to market and package your copywriting services and then end with how to write emails that stand out and get opened. This episode is brought to you by CopyForEverybody.com, a website full of copywriting and freelance writing resources for creators of all experienced levels.  Follow Terry Schilling on Twitter @tschill86. Follow Allea Grummert on Twitter @askallea. If you like what you hear, the best way to support the show is to subscribe, rate, review, and share the Copy Corner podcast. 

Terry and Dan answer the TOP questions they get asked about finding paid writing jobs and growing a successful freelance career (wow, what a hook).  To help answer these questions, they welcome Erin Balsa, Marketing Director at the Predictive Index to the show. Together, they tackle topics like the #1 thing clients look for when hiring writers, the best advice for sending cold emails and DMs to prospects, how to improve your chances to get contract work and stand out from other freelancers, pricing your writing services without second-guessing yourself, and how to get hired as a freelancer when you don't have a big portfolio. This is fun and insightful conversation for anyone looking to build a freelance writing career. Enjoy!

Do you put in a lot of blood, sweat, beer and coffee into your content but still not getting the leads or engagement you hoped for?   Whether you're a B2B or B2C brand, or a solopreneur with a blog, this episode is going to share things to avoid when creating and posting content.    Plus best practices for research, headlines, link-building, and pleasing Google's algorithm to rank higher.    Oh, and you're going to learn from one of the best and brightest in the content biz—Mr. Brooklin Nash, Head of Content at Sales Hacker.    Enjoy!

Investing in a business coach/mentor can help you in many different ways. Two heads are better than one. 

On this weeks episode, Dan and Terry talk about how to successfully network and build a relationship with people.

In this episode, Dan and Terry discuss their favorite software and chrome extensions that they use as writers. 

➡️ How to turn your idea into a business (and launch it!) ⬅️ ➡️ The idea: A service booking non-fiction authors as guests on podcasts to promote their books and market to wider audiences ➡️ The history: We started helping clients interviewed on podcasts about 1 ½ years ago and had great traction in this niche with clients ➡️  Actions to get an idea like this off the ground: 1. Figure out what your acquisition channel will be to help validate the idea.  2. Think about what you need to put together to help future clients make the decision? This could be a pitch deck or portfolio. 3. Refine your angle/marketing based on feedback you receive. 4. Determine your goals for the business. Start small, and build it over time. Ditch ideas that don’t meet your goals. What lines of business or ideas would you like to launch? We’d love to hear!

Dan and Terry talk about how to write the best CTAs. You don't want to miss the examples and the formula they give you!

In today's episode of The Copy Corner, Dan and Terry talk about website copy and how to not sound like everyone else in your industry. 

In today's episode of The Copy Corner, Dan & Terry talk about a few more copy crimes to never commit on your home page and landing pages.