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Liquid Assets: A Beverage Industry Podcast
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Liquid Assets: A Beverage Industry Podcast

Author: Rabobank

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Rabobank's global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what's next in the beverage world.


Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
156 Episodes
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In what is easily one of the most candid conversations we've had in years, Joe Davis and Michael Corrigan from KEG 1 and K1 Management Services discuss the impact of Sazerac's move into beer networks, the future of contract negotiations and margins for wine and spirit brands, the risks of a bloated portfolio to the beer wholesaler playbook, and the very difficult path ahead for mature, small, and medium-sized brands. Time stamps: 01:14 – Why beer distributors are moving into wine and spirits K1MS explains why beer distributors see wine and spirits as an attractive growth opportunity, driven by higher margins, selective portfolio management, and the ability to offer retailers a total beverage solution. 08:36 – The Sazerac effect and the future of distributor economics The group discusses Sazerac's move away from traditional wine and spirits wholesalers, whether beer distributors can sustainably operate under those economics, and how supplier-distributor margin structures may evolve. 12:25 – Convergence, route density, and the beer distributor advantage Consumer behaviour, RTDs, and retailer demand are driving convergence, while beer distributors leverage dense route networks and frequent account service as competitive advantages. 15:36 – Operational complexity: Warehouses, single-bottle picks, and infrastructure The conversation shifts to the operational realities of handling wine and spirits portfolios, including SKU proliferation, split-case fulfilment, warehouse automation, and the lessons learned from Pine State. 21:20 – The power of saying no: Portfolio strategy and brand building Corrigan explains why K1MS believes success depends on maintaining a focused portfolio, being selective about supplier partnerships, and avoiding the inefficiencies that come with excessive SKU counts. 24:21 – What industry consolidation means for small brands The panel examines how smaller wine, spirits, and emerging beverage brands can survive in a more focused distribution environment, and why consumer demand ultimately determines whether brands find a route to market. 34:28 – Is hand selling a skill problem or a bandwidth problem? The episode closes with a debate over whether wine and spirits selling requires specialised expertise or simply more time, resources, and organisational support for distributor sales teams. Note: Time stamps and section descriptions were generated by AI. Have a question, qualm, or story to tell? Reach out via email: [email protected] Sign up to access our written research: RaboResearch sign-up Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are those of the individuals and not Rabobank or its affiliates, and should not be considered a solicitation or offer to sell or provide services. Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
In the first of two episodes featuring Joe Davis and Michael Corrigan, we discuss the history of KEG 1 and the formation of K1 Management Services and the work they have done to become a massive multistate operator. We focus heavily on the dynamics of M&A in US beer wholesale and the role consolidation is having on culture, diversification, and management.   Have a question, qualm, or story to tell? Reach out via email: [email protected] Sign up to access our written research: RaboResearch sign-up Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are those of the individuals and not Rabobank or its affiliates, and should not be considered a solicitation or offer to sell or provide services. Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast. 
We catch up with Mark Chaplin (Southern Glazer's Wine & Spirits President, Commercial Sales) and Devyn Dugger (Senior Vice President, NY Beer Division) to discuss their recent beer-business-buying binge, focusing on the changes that they are bringing to the beer business and how they are bringing best practices from the beer business into their broader wine and spirits operations. Have a question, qualm, or story to tell? Reach out via email: [email protected] Sign up to access our written research: RaboResearch sign-up Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are those of the individuals and not Rabobank or its affiliates, and should not be considered a solicitation or offer to sell or provide services. Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast. 
New drinks aplenty and trends always changing. Exploring culture, with the drinks we are raising. Asking a stranger, "Why did you order that thing?" These are a few of my favorite [drink] things. Friends at a conference with gossip worth sharing. Newsletters, dailies, and podcasts worth airing. Together let's ask what all of these numbers mean. These are a few of my favorite [drink] things. For this episode, very special guest and former co-host Jim Watson returns to discuss some oddly specific nominations for our favorite things about the beverage industry. Have a question, qualm, or story to tell? Reach out via email: [email protected] Sign up to access our written research: RaboResearch sign-up   Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are those of the individuals and not Rabobank or its affiliates, and should not be considered a solicitation or offer to sell or provide services. Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
Sarah Barrett, Managing Editor at Wine & Spirits Daily, and Chris Shepard, Senior Editor at Beer Marketer's Insights, join us to debate the most impactful stories of the year so far.   Have a question, qualm, or story to tell? Reach out via email: [email protected] Sign up to access our written research: RaboResearch sign-up   Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are those of the individuals and not Rabobank or its affiliates, and should not be considered a solicitation or offer to sell or provide services. Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
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