Claim OwnershipMARKETING CONVERSATIONS with LampHouse Films
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Conversations with Today's Marketing Thought Leaders. A show that illuminates and demystifies the world of marketing, through candid chats with the world’s best marketing minds.
37 Episodes
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The best marketers are secretly comedians at heart. Because landing a joke and writing compelling copy aren't that different.
This episode, Josh talks with Jacques Spitzer, the CEO at Raindrop. Raindrop is the mastermind marketing agency behind some of the best DTC campaigns in the last few years. From Native to Ruggable to Dr. Squatch, their films have yielded incredible results. So what is their secret? In this conversation, Jacques shares his insight on how to get the best return on your marketing investment through comedic and clear copy.
The foundation of marketing is persuasion. And while there are ethical forms of persuasion, marketing and advertisements have historically persuaded their target audiences by leveraging hurt and insecurities. From your classic dieting ads to Walmart's new ice cream collection, companies have been using pain for profit since the beginning.
This episode, Josh talks with Natalia Sanyal, an inclusive copywriter whose focus is helping human-first brands grow sales without the need to give in to destructive marketing tactics. In this conversation, Natalia exposes some harmful marketing tropes like exploitation and how to avoid them so that your ads age well and your brand breeds positive impact.
Natalia Sanyal: https://www.nataliasanyal.com/
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Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse
Attention is today's rarest commodity. The average person sees between 2,000 and 10,000 ads a day. With high demand and low supply, how can you make sure your brand is noticed? And the challenge only increases for non-profits.
This episode, Josh talks with Jason Rothman, the Executive Creative Director at J2. J2 is a marketing agency located in Philly. In this conversation, we look at their striking campaign to address the poverty in their home city.
1All Natural Mold
When Burger King took all preservatives out of their burgers, no one batted an eye. So they created an ad that started turning heads.
In this sequel episode with Iwo Zakowski, the Global Head of Brand Marketing at Burger King, Iwo shares the interesting thought process that led to their famously gross yet engrossing “Moldy Whopper” ad.
Watch the Full Burger King campaign Here!
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Burger King's ads are known for their bold reframing. Taking negative insight and building an ad around it has given them amazing brand equity with marketers and audiences around the world.
In this episode, we talk with Iwo Zakowski, the Global Head of Brand Marketing at Burger King on insight and innovation that lead to their recent “All About the Whopper” ad.
Watch the Full Burger King campaign Here!
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Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse
Nuggs may sell plant-based chicken nuggets, but their recent marketing splash had even meat eaters intrigued. As an entry into Canada, Nuggs and their genius marketing collaborators at Rethink decided to one up chicken with more than their nuggets. They wanted to make them fly.
This episode, we talk with the creators at Rethink who brought this idea to life on the conception and execution of such a wild campaign idea.
Watch the Full Nuggs Video Here!
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Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse
Copy can get in the way, especially with billboards. People are smarter than we give them credit. But why should they care?
On today's episode, we sit down with Brendan Quinn, the Creative Director behind the Phillies' recent billboard campaign, on simplifying and marketing to the senses.
More on the campaign: https://musebycl.io/sports/phillies-welcome-back-baseball-sublime-copy-less-billboards
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Organic marketing takes time. Paid advertisement can break even, but loyal audiences are what bring profit.
This episode, Josh talks with Eric Bandholz, the founder of Beardbrand, on growing your business organically.
Skip the Marketing Cliches.
On today's episode, we talk to David Lachowicz, the Creative Director of DMI Partners, about cutting to the meat of every message and keeping it relatable.
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Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse
Branding is so much more than logos and websites. On today's episode, we talk to Antoinette Marie Johnson, the founder of Cohere, about how they're bringing branding into the real world.
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Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse
Social media might be free to use, but it costs you a lot of time, energy, reworking, and risk before it yields results. What you say and where you say it can have a big impact on your brand. But a rush to fill platforms with content can be loud and not always positive.
To break this down, we invited Marty McDonald, the Co-Founder of Bad Rhino, to give us his thoughts on how companies can capitalize on their online presence. Is "content, content, content" really the best strategy? Or is it possible that there's such a thing as too much social media.
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Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse
In this episode, Josh talks with Brightspot's CMO Marcy Massura. Brightspot powers brands such as Walmart, National Geographic, and Mattress Firm with high end CMS and a world class team, but one of their strongest impacts comes from their understanding of internal marketing and company purpose. With brand backlash rising in the media, consumers are becoming more concerned about the morality and purpose of the companies in which they are investing. Today Marcy joins us to provide insight on how to balance your company's purpose and selling message to bolster your brand, but also positively impact your consumers.
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In this episode, Josh is joined by Vivek Pandya, a Senior Digital Insights Manager at Adobe. You probably know Adobe from their creative cloud programs like Photoshop and Premiere, but they also offer a robust analytics service that provides insights on things like consumer spending, pricing trends, and popular services. We’ve seen marketer after marketer talk about the importance of analytics in order to anticipate and meet consumer needs. The insights that Adobe analytics provides is crucial for small and large businesses alike, but never more so than during the holiday season.
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Josh talks with Lindsey Plocek, the Principle Product Marketer at Mindtickle. Mindtickle is a sales readiness company that is using AI to power marketing insight. But as technology and marketing evolves, we are faced with more and more ethical questions.
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Josh talks with Brittany Slattery, the SVP and Head of Marketing and Communications at Open AP. Open AP is TV’s advanced advertising platform started by networks like Fox, NBC, and CBS to give audiences better and more targeted ad experiences. Open AP continues to refine ways for brands to reach audiences and in this episode Brittany shares her insight.
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Josh talks with marketing innovator and entrepreneur Donye Taylor about the dos and don'ts of Lo-Fi content. A self-taught creative with an ear on the ground, Donye explains the rise of “ugly content” and its role in grabbing today’s skeptical and busy consumer.
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Josh talks to Simon Harrison, SVP and CMO of Avaya about a wide range of topics, including the importance of grabbing attention early, the power of educating your consumers, and how company culture is the foundation of good marketing.
Building a total experience is the key to good business, and that starts with marketing, but it also means that everything is, in a way, a part of the marketing.
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In this weeks episode Josh talks to Liana Douillet Guzmán, the CMO of Skillshare. In their conversation, they discuss the value of having a strong brand and how that impacts performance marketing.
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Check out Skillshare here: https://www.skillshare.com
To schedule a meeting with Josh, email him at josh@lamphousefilms.com
In this weeks episode Josh talks to Meika Hollander, the co-founder of Sustain and the VP of communications at Grove Collaborative. In their conversation, they talk about the importance of letting your companies guiding principles lead the way in your marketing efforts.
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Check out Grove Collaborative here: https://www.grove.co/home/
Check out Sustain here: https://trysustain.com
In this episode, Josh talks marketing with Scott Anderson, the CMO at Intermedia. They cover the difference between B2B and B2C marketing (it’s not as big as a lot of people think it is), finding your unique value, content marketing, and one of our favorite topics [link to Turo], listening to your customers.
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How is Netflix Disrupting Advertising: WATCH TRAINING
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