The Fundraising Everywhere Podcast

Tune in to Eoghan Beecher's session from our 2025 Individual Giving Conference "Why Won't You Let Me Donate?" There are many reasons why someone would choose to donate to a charity of their choice, but there are also many reasons why they might not donate. In this session, we will explore areas that may prevent a supporter from completing an online donation. We will focus on a variety of areas, including creative journeys, user experience and technical implementation. Our goal is to increase revenue from those who already want to give, but have his an entirely avoidable barrier. Key learnings from this session: UX design Payment technology Cyber security Digital Marketing Don't forget to join us at our Individual Giving Conference, happening on Thursday 15th October. Learn more here If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

In this episode of the Fundraising Everywhere Podcast, host Simon Scriver sits down with Jeff Schreifels (Principal & Owner) and Andy Milligan (Managing Director, UK & Europe) from Veritus Group for an "ask the expert" session tackling the most frequently asked questions from fundraisers about major and mid-level donor programs. The conversation covers practical, numbers-backed guidance on: Touch points & channels - Whether newsletters, mass emails, and appeals count as real touch points, and how to blend direct response with personal cultivation Caseload size - Why 150 donors is the benchmark for a full-time major gift officer (and 500–700 for mid-level), plus how to scale that down for one-person shops Qualifying donors - How to identify donors ready for a major gift approach, and why current giving behaviour beats wealth screening Justifying the investment - Why organisations hesitate to fund major gift programs, the ROI comparison with direct response, and why you should budget for at least two years Re-engaging lapsed donors - A multi-channel approach, and why you shouldn't let re-engagement come at the detriment of active donors Contact frequency - At least one touchpoint per month for major donors, and why most organisations are under-contacting rather than over-contacting Value attrition - The overlooked metric that's costing nonprofits 40–60% of revenue from existing donors year over year, and why year-over-year growth can mask the problem Program costs & core costs - How to work with finance teams to present full-cost donor offers, and why major donors understand overhead better than we think A huge thank you to Veritus for being our headline for our Trusts and Major Donors Conference, happening on the 10th December. Learn more here Check out Veritus' upcoming webinars Take the free donor assessment Contact Veritus If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

In this episode of the Fundraising Everywhere podcast, host Simon Scriver has a conversation with proud FE member Sarah Shooter, Head of Development at Theatre Royal Wakefield. This episode delves into Sarah's journey as a fundraiser, the unique challenges and successes she’s experienced in the arts sector, and the importance of community and personal touch in fundraising. Discover insights on membership, corporate fundraising, and the art of balancing various fundraising activities within a small team. Whether you're a seasoned fundraiser or new to the field, this episode offers valuable lessons on maintaining passion and optimism in the face of challenges. Click here to find out more about Fundraising Everywhere membership If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

A few months ago, we broke down the incoming UK email soft opt-in regulation and what it could mean for charities. Now, the guidance is finally here - and a lot has changed. Josh Leigh from Hynt returns to the Fundraising Everywhere podcast with three specialists to unpack the latest ICO guidance and the fundraising regulator's new framework.  Fundraising regulation strategist Cam St-Omer Donaldson explains where the two bodies differ, what third-party platforms mean for your data, and why a Legitimate Interest Assessment should be your first step. People and processes consultant Kirsty Mooney breaks down how to map your data flows, document your decisions, and get your team trained and confident. And digital fundraising strategist Sarah Crowhurst explores the opportunities beyond compliance - from smarter segmentation and welcome journeys to SMS, telemarketing, and boosting supporter retention by up to 9%. Whether you're a small charity wondering where to start or a major organisation navigating complex partner ecosystems, this episode will help you turn regulation into opportunity. Listen to part 1 here If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.  

In this episode of the Fundraising Everywhere podcast, host Simon Scriver sits down with Robin Peake, Deputy CEO of Wycliffe Bible Translators and author of the newly updated Complete Fundraising Handbook (8th edition, published by the Directory of Social Change), to talk about what it takes to build a resilient, confident, and effective fundraising career. Robin shares the story behind writing the book — a nearly 400-page reference designed for fundraisers in the first five years of their careers, especially those working solo or in small teams. They dig into the "squiggly career" path many fundraisers find themselves on, why fundraising is hard (but not complicated), and how to build the confidence to push back when senior colleagues offer opinions that aren't grounded in evidence. The conversation also covers: - Time management - Stephen Covey's urgent/important matrix, the Pareto principle, and why "being busy" shouldn't be worn as a badge of honor - Resilience and self-care - how to develop an inner sense of security that doesn't depend on whether a funder says yes or no - Career development - the progression from managing tasks to managing projects, people, and change, plus the powerful question of "what's the job after your next job?" - Practical starting points - how to carve out time for learning and development when your to-do list never ends Become a Fundraising Everywhere member for ongoing support  Purchase The Complete Fundraising Handbook — available from the Directory of Social Change