Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. How Marc Grew his Plumbing Company to over $14M in less than 3 years Listen is as I interview Marc Mason from RCL Mechanical. They are a full service plumbing & HVAC contractor serving the Bristol County area in MA. Over the past 3 years they’ve grown from Startup to $14M per year (20+ trucks). He shares from great insights on How he is marketing to keep the phones running, trucks running & business booming How he leveraged social media to build his brand / reach and grow his word of moth business His key insights for recruiting 20+ technicians in this competitive environment And much more… Ready to Level Up Your Marketing? There’s a lot that you can do to position yourself well in the online world, which has become the very foundation of long-term success.Make no mistake – your competitors are going above and beyond to spread the word about themselves online. You’d better do the same if you want to rise above them.Remember that it all comes down to understanding your customer. Once you know what they need, finding a way to draw them in will be much easier. So, build your marketing efforts around your ideal customer and you’ll see massive results.If you’d like to discuss how you can generate better results online, let’s schedule a time to chat. You can pick a time that works for you now by going to https://go.plumberseo.net/schedule Get a Free Internet Marketing Strategy Evaluation If you would like to have me and my team personally review your online marketing strategy and show you where you are ranking, where there is room for improvement and how we can work together to make this your best year ever and finally get your Internet marketing right, then click below to schedule your Leadflow Acceleration Session now. How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » How To Win With Local Service Ads May 26, 2023 No Comments Get the latest information on Google Local Services and how you can tap into this great new lead generation opportunity in your area. What Read More » How to WIN With Google Local Services August 27, 2020 No Comments Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments   ***Plumbing, HVAC & Electrical Contractors***Make 2023 the best year for your business!Join us this Thursday, January 9th at 2 pm ET to discover what Read More » How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months Interviews with the nations leading plumbing businesses. Discover what marketing Read More » Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Interview with Lucas Cellino from Cellino Plumbing & HVAC Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how Read More » Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Interview with Paul The Plumber - Plumbing & HVAC Marketing Success Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Interview with Kayla from Polestar Plumbing, Heating & Air Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how Read More » Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Interview with Brian Sloan from TR Miller - HVAC Success Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and Read More » From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story Interviews with the nations leading plumbing businesses. Discover what Read More » How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing Interviews with the nations leading plumbing businesses. Read More » Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany Interviews with the nations leading plumbing businesses. Discover what marketing Read More » Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No Comments Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing Interviews with the nations leading plumbing businesses. Read More » Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo June 11, 2018 No Comments Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo Interviews with the Read More » How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen June 5, 2018 No Comments How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman April 30, 2018 No Comments How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman Interviews with the nations leading plumbing businesses. Discover what marketing Read More » Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling April 17, 2018 No Comments Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling

Get the latest information on Google Local Services and how you can tap into this great new lead generation opportunity in your area. What You're Going to Learn Why Local Service Ads is a no-brainer for most plumbing/HVAC contractors How you can jump on board (if you have not already) What it takes to rank in the top 3 results How you can take advantage of high quality leads at low CPL and maximize your ROI to truly WIN with Local Service Ads Ready to Level Up Your Marketing? There’s a lot that you can do to position yourself well in the online world, which has become the very foundation of long-term success. Make no mistake – your competitors are going above and beyond to spread the word about themselves online. You’d better do the same if you want to rise above them. Remember that it all comes down to understanding your customer. Once you know what they need, finding a way to draw them in will be much easier. So, build your marketing efforts around your ideal customer and you’ll see massive results. If you’d like to discuss how you can generate better results online, let’s schedule a time to chat. You can pick a time that works for you now by going to https://go.plumberseo.net/schedule Get a Free Internet Marketing Strategy Evaluation If you would like to have me and my team personally review your online marketing strategy and show you where you are ranking, where there is room for improvement and how we can work together to make this your best year ever and finally get your Internet marketing right, then click below to schedule your Leadflow Acceleration Session now. The post How To Win With Local Service Ads appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Click here to access the webinar – https://go.plumberseo.net/google-local-services What You’re Going to Learn Google Local Services has been live in major markets for almost 2 years but recently expanded to most markets across the United States. Why Local Service Ads is a no-brainer for most Plumbing/HVAC Contractors How you can jump on board (if you have not already) What it takes to rank in the top 3 results How you can take advantage of high quality leads at low CPL and maximize your ROI to truly WIN with Local Service Ads If you’d like to talk with us about how we can help you get ranked on the map in your service area click here to schedule a time to meet – https://www.plumberseo.net/schedule Connect With Josh https://www.facebook.com/Plumberseo/ https://www.facebook.com/plumbingmarketing https://twitter.com/plumberseo Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted    Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. subscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-g Join the Plumbing & HVAC Marketing Facebook Group The post How to WIN With Google Local Services appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

https://plumbingmarketing.net//wp-content/uploads/2020/01/Lets-build-your-2020-Internet-Marketing-Plan.mp4   ***Plumbing, HVAC & Electrical Contractors***Make 2023 the best year for your business!Join us this Thursday, January 9th at 2 pm ET to discover what you need to do to MAXIMIZE your lead flow via the Internet!We’ll help you: Discover the latest trends Increase your inbound calls Dominate your local marketDon’t miss out on what can be the biggest game-changer for your plumbing or HVAC business in 2023! Click below to register! http://bit.ly/2ODsbUG Connect With Joshhttps://www.facebook.com/Plumberseo/https://www.facebook.com/plumbingmarketinghttps://twitter.com/plumberseoPlease post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews:Subscribe for the podcast & get emailed as new interviews are posted Get a free LeadFlow Acceleration SessionIf you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now.  The post Let's build your 2023 Internet Marketing Plan appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. We had the opportunity to interview John Verhoff owner of Plumbing Nerds. They are a full-service Plumbing Company serving the Southwest Florida Area. Discover how he grew to 10 trucks and is up over $800K year over year (on pace for $2.7M this year). He shares some amazing insights on how they keep the phones ringing, trucks running & business booming!John Verhoff with Plumbing Nerds joins Allison in this interview to discuss how his business has grown from $1.9M to a projected $2.7M in just one year! In this interview, you’ll learn how he got started, what he thinks of online reviews, and how he markets his business. Check out John’s interview to help you learn how to grow your own plumbing business. HOW DID JOHN GET STARTED? Plumbing Nerds is located in southwest Florida and has been in business for 12 years. They run 10 trucks and have 17 employees. John actually started the business with his wife’s sign-on bonus. 2007 was a rough time to start any business, but commercial plumbing became even more of a challenge due to the lack of building after the 2008 market meltdown. Instead of giving up and hanging up his hat, John chose to focus more on local services. Fortunately, water heaters and drains don’t pay attention to recessions. HOW DOES HE GET SO MANY ONLINE REVIEWS? One secret to Plumbing Nerds’ success is online reviews. They get a ton! But how does he ensure they get online reviews?John attributes their success in reviews in 2 ways. They use a platform called Podium to remind customers to give reviews. He loves Podium and thinks it has been really helpful in getting the volume of reviews up. Also, their techs ask the customers for reviews directly. He feels that this combination is really what drives their success in online reviews HOW DOES HE KEEP MORALE UP? Plumbing Nerds is a really supportive business to work for. John makes sure to give his employees recognition for a job well done. He knows that a pat on the back goes a long way. One way that he has made employees feel appreciated is to acknowledge their wins on good reviews. In the past, he used an individual incentive program to celebrate positive reviews. His team tracks reviews on every platform and they always publicly recognize great reviews. He has changed the incentive program recently to reward the whole team since he has realized that good service is not an individual matter, the entire company takes part in great service. WHAT FORMS OF MARKETING DOES HE USE? John uses Plumbing and HVAC SEO to help market his business through organic search and to bolster the SEO. But he also uses other means as well. He feels the best return on investment has been with Google Local Services. GLS has provided 9X ROI! He has been on Angie’s List since 2012 but feels that the ROI on that platform has been dropping.John has been a bit slow to adopt social media, but he is starting to see the benefit from it. The business is on Instagram and Facebook and they have been posting a few times a week. So far, they haven’t used any paid social campaigns. He is contemplating using social media ads in the future. John has 12 years of plumbing wisdom to share with you so be sure to listen to discover his advice for other Plumbing and HVAC business owners. OUTLINE OF THIS EPISODE [2:22] How did John get started? [4:30] How does he get so many online reviews? [8:14] How does he keep morale up? [10:13] What kind of marketing does he use? [15:18] What can he share with other business owners? GET A FREE LEADFLOW ACCELERATION SESSION How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » How To Win With Local Service Ads May 26, 2023 No Comments Get the latest information on Google Local Services and how you can tap into this great new lead generation opportunity in your area. What Read More » How to WIN With Google Local Services August 27, 2020 No Comments Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments   ***Plumbing, HVAC & Electrical Contractors***Make 2023 the best year for your business!Join us this Thursday, January 9th at 2 pm ET to discover what Read More » How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months Interviews with the nations leading plumbing businesses. Discover what marketing Read More » Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Interview with Lucas Cellino from Cellino Plumbing & HVAC Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how Read More » Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Interview with Paul The Plumber - Plumbing & HVAC Marketing Success Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Interview with Kayla from Polestar Plumbing, Heating & Air Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how Read More » Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Interview with Brian Sloan from TR Miller - HVAC Success Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and Read More » From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story Interviews with the nations leading plumbing businesses. Discover what Read More » How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing Interviews with the nations leading plumbing businesses. Read More » Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany Interviews with the nations leading plumbing businesses. Discover what marketing Re

How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Listen in as we interview Nicholas Rizzo from PAC Plumbing, Heating & Air on how they market & grow their business. PAC plumbing has been around for over 40 years on Staten Island. The plumbing and HVAC company was started by Paul Campion. His son, Eric is the head honcho now. Nicholas Rizzo joins Allison on the Plumbing and HVAC Marketing Success Podcast. Nicholas started as a with the company a few years ago as a CSR. He is now the marketing manager and is thrilled with the growth they have seen over the past 2 years. Listen in to hear how they have grown from 4 to 6 trucks over the past 2 years. WHAT HAS SPURRED THE GROWTH AT PAC PLUMBING? PAC plumbing has grown tremendously over the past 2 years. Nicholas attributes their growth to the energy they have put into their marketing campaign. They went from just about no social media usage to having a huge social media presence on Instagram, Facebook, and YouTube. They also use Plumbing and HVAC SEO to help boost their organic reach on Google as well as using Google Ad words. Their online marketing strategy has been one of the keys to their impressive growth. HOW DO THEY USE TRADITIONAL MARKETING? In addition to all of their online marketing strategies, PAC Plumbing also uses door hangers, yard signs, and mailers. Nicholas has found it best to hit the same area 3 or 4 times within a short period of time with mailers and door hangers. Customers have really enjoyed their Smile Program. If a technician notices a customer having a bad day they will do small things to try to cheer them up. This could be anything from sending a card or a box of chocolates. This is one of the amazing ways that PAC Plumbing builds its relationship with the community. IS HAVING A MARKETING MANAGER A NECESSITY? Having the owner run the business and try to do all of the marketing is a surefire way to disaster. A marketing manager can take so much off of the owner’s plate and allow him to work on the business rather than in the business. The marketing manager also adds to the growth of the business. When you hire people you can trust you’ll get your trucks running before you know it. An investment in a marketing manager is an investment in company growth. WHY DO THEY USE PLUMBING AND HVAC SEO? In addition to having Nicholas run the in-house marketing, PAC Plumbing also relies on Plumbing and HVAC SEO to further their marketing success. They realize that Plumbing and HVAC SEO is the right choice to make sure they are ranking on Google both organically and by using Google Adwords. They know they need SEO experts to further their growth. Have you considered having Plumbing and HVAC SEO help your plumbing business grow?  OUTLINE OF THIS EPISODE [1:22] PAC Plumbing has been around for more than 40 years [5:29] He does all the marketing [11:35] Outsourcing marketing help is essential [11:35] Outsourcing marketing help is essential [9:33] Why is having a marketing manager a necessity? RESOURCES & PEOPLE MENTIONED PAC Plumbing PAC is a full-service Plumbing, Heating & Cooling company serving the greater Staton Island, NY area. They’ve grown from 4 trucks to over 12 in the past 12 months & on pace to do over $2.4M this year. Nick shares some great ideas on how they are tapping into Internet Marketing, Social Media & eMail marketing to drive their agency. GET A FREE LEADFLOW ACCELERATION SESSION​ If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. Here’s the video transcript for your reference: The plumbing marketing profits podcast interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today’s economy. You’re directly from the most successful leaders in your business and discover what they are doing to keep their phone ringing trucks running and businesses. With your host, Josh Nelson, hey, this is Josh Nelson with plumbing and HVAC SEO, and want to welcome you to this episode of the plumbing and HVAC marketing profits podcast. Today, we’re super excited to be interviewing Nicholas Rizal from pack plumbing, heating and air conditioning, their full service contractor plumbing HPC, serving the greater Staten Island market, and they’ve had some great growth over the last year. So Matter of fact, they’re the grown from four trucks to six trucks and on pace to do $2.4 million this year. Next year, some really cool insights on how they’re leveraging the internet, social media, email marketing and variety of other cool internet marketing strategies to keep the phone ringing trucks running and business booming. So I really love this episode. Check it out. Hi, everybody. Thank you for joining us today. My name is Allison. And I am interviewing Nick, the marketing manager over at pack plumbing. This is for our engaged newsletter and our podcast. And so Nick, thank you again for joining us today. Can you tell everybody a little bit about yourself and a little bit about tech plumbing? Sure. I just want to thank you guys for having me. Thank you, Allison for asking me to come on. So yeah, pack plumbing has been around for about 40 years over in Staten Island, serve in local communities in the New York area. The business was started by the campy own family, Mr. Paul Campion senior, started the business back in 1978. And then his son Paul kept beyond who’s the owner now was going to school earning his plumbing licence. And then little few years after that, he developed the heating and air conditioning trade show, then the business eventually became pack plumbing, heating and air conditioning in the early 90s. So I’ve been here for a little over two years now I started is as a customer service representative. And basically a CSR just answering phone calls. And then while the business was by came here, we were undergoing a big change. Because before I came in, I used to be primarily construction company. So we Eric, our operations manager rewrote the business plan to be mostly residential. So we started doing the residential side of the business. And when I came on, I took over the marketing role. So that’s kind of where we are here. And from CSR to marketing manager to a little bit everything, that’s kind of my role at PAX. That’s amazing. So then, you know, it’s not uncommon for a lot of people to come in as a CSR, then kind of work their way up to something like a marketing manager. So we congratulations on that. And then to can you tell us a little bit about maybe how big the company is, the number of trucks that you guys have? We already talked about the services. So you were originally just plumbing and now your plumbing heating and air conditioning? Did that, you know, bringing on that second industry? Did that take a toll on the company? How many? You know, how many technicians? Did you have to bring on board for that to happen? Yeah, so basically, what When I came here, I mean, one thing I could say about this company, it’s all about growth. You know, I started, like I said, as a CSR. And then quickly, you know, I was growing into other roles. And you know, we When I came here, we started what about four trucks on the road, then about a year after we got to five, and now recently, about a month, month ago, we got to six. So you know, the growth is definitely it’s progressing every year. Last year, we did about 2.1 million in revenue. This year, we’re looking at an increase to up to 2.4 million in revenue, we’ve increased the number of tax we brought on to the year, we keep increasing office personnel and making a lot of changes around the office. I mean, as far as the HPC side of the business, obviously, that was in the early days, we brought, we brought the guys here, early 90s, I believe Paul brought that side of the business. And they were doing about 18 trucks on the road at the time, but it was mostly new construction. So we kind of Eric Paul, they kind of wanted to try to get out of that business. And unfortunately, they had a family tragedy that had to kind of put the business on hold during the late 90s and 2000. So Eric came in rewrote the business plan to make it pretty much residential. And that’s kind of where we stand today. And we’re growing with the amount of services that we provide now. I mean, we’re a lot different company than we were even when I was just here two years ago. Wow. Okay. So defin

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Interview with Lucas Cellino from Cellino Plumbing & HVAC Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Listen in as we interview Lucas Cellino from Cellino Plumbing & HVAC. They are a full-service Plumbing & HVAC company serving the greater Buffalo, NY area. Their operation has 23 trucks and is growing by over 35% year over year. Lucas shares some amazing insights on how they keep their phone ringing, trucks running & business booming. One of my favorite quotes from this interview is “We run a Marketing Company that happens to do Plumbing”. That is awesome! On this episode of The Plumbing and HVAC Internet Marketing Show Allison interviews Lucas Cellino from Buffalo, New York. Cellino Plumbing has recently expanded to become Cellino Plumbing and HVAC in the past few months and they have really gained a footing in the market. Cellino Plumbing and HVAC has grown by 35% in the past year and they now have 23 trucks running. Listen in as Lucas shares the secrets to his company’s rapid growth. HOW DID LUCAS GET INTO PLUMBING? Lucas’s father started the company about 25 years ago. He grew up playing with plumbing fittings rather than Lego and he always knew he wanted to join the business. He began helping his dad in the business after school from a young age. 8 years ago he took over the duties of the office manager which included payroll, managing the website, and social media. He knew nothing about websites and SEO at the time. Since then he has learned so much about SEO and Pay Per Click. IS IT IMPORTANT TO HAVE A MARKETING STAFF? Now that the business has grown Cellino Plumbing and HVAC has an internal marketing staff as well as using Plumbing and HVAC SEO. When they were a smaller business with only 7 employees the office manager was in charge of the marketing. The business really began to see a lot of growth when they began to use Plumbing and HVAC SEO 2 years ago. Marketing can be defined in many ways and Lucas considers marketing an integral part of the business. He realizes that every part of the business involves marketing. He says Cellino Plumbing is really a marketing company that does plumbing. Do you have staff that is devoted solely to marketing? HOW DO THEY TRAIN THEIR STAFF? Training is an important part of the business. And even Lucas is constantly training. He has 2 business coaches that help him learn more about business. Cellino Plumbing and HVAC has service managers for each department which includes, plumbing, heating and cooling, as well as underground. When a new helper comes in they train on Nexstar and in the warehouse for 2 weeks first. Lucas thinks that it helps have someone friendly to help train new employees and this also helps them retain staff. Do you utilize employee training in your company? WHAT DO THEY DO TO ENCOURAGE EMPLOYEES TO STAY LONG TERM? Employee retention is key to long-term success. Part of their retention strategy was creating a mission statement to live by. Their mission statement includes 5 company values. They really live by their mission statement and have metrics to measure each line in the mission statement. Their metrics include quality checks to measure customer service and workplace happiness. Their mission statement also includes giving back to the community. They do this in a unique way. Listen to this episode to discover how Cellino Plumbing and HVAC gives back to the community and how this also increases their revenue. How does your company give back to the community it serves? OUTLINE OF THIS EPISODE [1:45] His father started the business about 25 years ago [4:26] He began to focus on marketing about 8 years ago [6:23] Is it important to have a marketing staff? [10:55] What do they do to encourage employees to stay long term? [16:54] What tips does he have for other business owners? RESOURCES & PEOPLE MENTIONED Cellino Plumbing and HVAC Please post your comments & follow up questions below!   Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews at https://plumbingmarketing.net//.  To subscribe via iTunes go to https://podcasts.apple.com/us/podcast/plumbing-marketing-tips ideas/id567572017 GET A FREE LEADFLOW ACCELERATION SESSION If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. Here’s the video transcript for your reference: The plumbing marketing profits podcast interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today’s economy. You’re directly from the most successful leaders in your business and discover what they are doing to keep their phone ringing trucks running and businesses. With your host, Josh Nelson, hey, this is Josh Nelson with plumbing and HVAC SEO, and want to welcome you to this episode of the plumbing and HVAC marketing profits podcast. Today, we’re super excited to be interviewing Nicholas Rizal from pack plumbing, heating and air conditioning, their full service contractor plumbing HPC, serving the greater Staten Island market, and they’ve had some great growth over the last year. So Matter of fact, they’re the grown from four trucks to six trucks and on pace to do $2.4 million this year. Next year, some really cool insights on how they’re leveraging the internet, social media, email marketing and variety of other cool internet marketing strategies to keep the phone ringing trucks running and business booming. So I really love this episode. Check it out. Hi, everybody. Thank you for joining us today. My name is Allison. And I am interviewing Nick, the marketing manager over at pack plumbing. This is for our engaged newsletter and our podcast. And so Nick, thank you again for joining us today. Can you tell everybody a little bit about yourself and a little bit about tech plumbing? Sure. I just want to thank you guys for having me. Thank you, Allison for asking me to come on. So yeah, pack plumbing has been around for about 40 years over in Staten Island, serve in local communities in the New York area. The business was started by the campy own family, Mr. Paul Campion senior, started the business back in 1978. And then his son Paul kept beyond who’s the owner now was going to school earning his plumbing license. And then little few years after that, he developed the heating and air conditioning trade show, then the business eventually became pack plumbing, heating and air conditioning in the early 90s. So I’ve been here for a little over two years now I started is as a customer service representative. And basically a CSR just answering phone calls. And then while the business was by came here, we were undergoing a big change. Because before I came in, I used to be primarily construction company. So we Eric, our operations manager rewrote the business plan to be mostly residential. So we started doing the residential side of the business. And when I came on, I took over the marketing role. So that’s kind of where we are here. And from CSR to marketing manager to a little bit everything, that’s kind of my role at PAX. That’s amazing. So then, you know, it’s not uncommon for a lot of people to come in as a CSR, then kind of work their way up to something like a marketing manager. So we congratulations on that. And then to can you tell us a little bit about maybe how big the company is, the number of trucks that you guys have? We already talked about the services. So you were originally just plumbing and now your plumbing heating and air conditioning? Did that, you know, bringing on that second industry? Did that take a toll on the company? How many? You know, how many technicians? Did you have to bring on board for that to happen? Yeah, so basically, what When I came here, I mean, one thing I could say about this company, it’s all about growth. You know, I started, like I said, as a CSR. And then quickly, you know, I was growing into other roles. And you know, we When I came here, we started what about four trucks on the road, then about a year after we got to five, and now recently, about a month, month ago, we got to six. So you know, the growth is definitely it’s prog

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Interview with Paul The Plumber - Plumbing & HVAC Marketing Success Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Paul the Plumber and his son Mike join the Plumbing and HVAC Marketing Success podcast today. They share their tricks on how they have grown their New Hampshire plumbing and HVAC business from 3 trucks to 8 trucks and have become a $3 million a year company. Paul started the company in 2002 and got the name after seeing a note on the fridge of a house he was in that said “call Paul the Plumber” Listen to this episode of the Plumbing and HVAC Marketing Success podcast to hear the secrets to Paul the Plumber’s success.  Mike & Paul share their experience working with our team: What role do they play in the business? Paul started the company but no longer works in the field. He now works on the business rather than in the business. Mike came on board during his senior year in college. He focuses on marketing but can make sales too. Mike had no interest in plumbing and hadn’t really considered the business. But working in the family business has allowed him to gain experience in many different areas. He thinks that working with his dad and the rest of his family has been fun. Since it is his family’s business he was given the opportunity to implement his ideas and make an impact immediately. How important does Mike think that social media is to the success of the business? Mike thinks that social media has been very important to the success of the business. He began been building the brand since he started with the company. He noticed that the competition had no presence on Facebook and began utilizing that platform to build the Paul the Plumber brand. Social media gives their brand more recognition and makes them relatable. They have discovered that hiring college interns to create content, posts, and pictures on social media is a great value.  How do they handle training? Their senior office staff has been with the company for years and has helped them train new CSR’s. They have a couple of scripts that they use depending on the type of call that comes in. Their techs train twice a week in sales and technical skills. All of this training has really paid off. Their average ticket and call ratio is excellent. Mike and Paul also receive training. They travel 3-4 times a year to conferences to get different perspectives and ideas. They try to find 2 or 3 takeaways from each conference to implement in the company. What other types of marketing do they use? Paul and Mike have found that leaving refrigerator magnets, cards, and water heater stickers have been a great investment. They also utilize direct mail flyers with deals. During slow periods they have begun using text message marketing with dealer discounts. They have found that this strategy gets their phones ringing immediately. Paul the Plumber is also a member of the SGI Success Group and Quality Service Contractor. Outline of This Episode [1:42] How did Paul start the company? [2:36] How big is the company? [6:35] What is Mike’s role in the business? [8:03] How important does Mike think that social media is to the success of the business? [10:59] How do they handle training? [13:50] What other types of marketing do they use? [16:20] Branding and an online presence is important Resources & People Mentioned Paul the Plumber Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews at https://plumbingmarketing.net//. To subscribe via iTunes go to https://podcasts.apple.com/us/podcast/plumbing-marketing-tips-ideas/id567572017 Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. Here is the Interview video transcript for your reference: The plumbing marketing profits podcast interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today’s economy, you’re directly from the most successful leaders in your business and discover what they are doing to keep their phone ringing trucks running, and businesses. With your host, Josh Nelson, this is Josh Nelson with the plumbing and HVAC Marketing Podcast. And I’m super excited to share an interview with you today with Paul and Mike from Paul the plumber out of New Hampshire, they share some amazing insights on how they’ve grown their company from just about three trucks to eight trucks currently and on their pace to 10 by the end of the year, with a lot of that momentum happening over the last 12 to 24 months. So they share some really cool insights on how to tap into the internet, social media and some really cool initiatives that they’ve put in play to really keep their phones ringing their trucks running and their operation growing. Check it out. Hi, everybody. Thank you for joining us today. My name is Allison. I’m here with with Paul the plumber, I have both Mike and Paul with me. They’re located out of New Hampshire, up north. And they’re actually one of my personal clients and one of my favourite clients to work with, although all of my clients are my favourite clients. And so I’m gonna have them introduce themselves to you, Mike and Paul. Yeah, I am. Mike Barry’s worked for Paul the plumber for about two years now. I am Paul Paul beers. I guess I am Paul the plumber for this company anyway. That’s awesome. So uh, can you both tell us a little bit about how you started the company. So I started the company back in 2002. It’s funny, I was doing some side work. And I went to a friend’s house, you know, on the refrigerator was I need to call Paul the plumber. And that’s really how we got the name. And from the it just took off this that got it all going for us. And then Mike, you said you started working with the company about two years ago? Yeah. So I got involved my senior year of college, about halfway through the year, I started working on some of the business stuff our time or whenever I had time to. And then as soon as I as soon as my last day class the next day, I came on full time. Awesome. And so um, can you guys tell us a little bit about, you know, the number of trucks that you guys have? How big essentially, your company is today. So we’re about a $3 million a year company. We’re running eight trucks right now with the ninth one going on the road. This month, we see some potential growth even still. Whereas we’ll probably add one more truck before the end of the year. Wow. That’s amazing. So I’m are all of these trucks plumbing trucks? Or do you have a track as well. So it’s split up. But even our HPC techs are plumbers as well. So it’s a pretty well rounded. Some of the guys are plumbing only or plumbing in what we call where he boilers things like that only. Okay, some of the other guys are more everything. Perfect. Okay, so then I’m Mike, when did you decide to jump on board where you will ever a technician? Or did you just come on board with the the actual working end of things in the office? Yes. So I was never a technician, I’ve never been super interested in that side of it or been very good with working my hand. So I probably would have been terrible at it if I tried to be. Um, so I decided my senior year of college, I was doing internships during the summer and during my first semester and stuff, and then I was taking my interviews for full time jobs out there. And I was going back and forth with him about what I wanted to do. And you know, what I was interested in. And he just saw that there’s an opportunity for me to do a lot of stuff that I was interested in doing here. And then that was an appeal to me just helping grow the family business and in kind of being able to do a variety of different things instead of having to jump into one thing after college. Okay. And so then can you both maybe speak to anybody who may be listening who either they have a son or a daughter, who they’d like to get super involved into their business, and mayb

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Interview with Kayla from Polestar Plumbing, Heating & Air Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Listen in as we interview Kayla Stevenson, marketing manager at Polestar Plumbing, Heating & Air.She shares some amazing insights on how they are leveraging the internet, social media & online marketing in general, to keep their phones ringing, their 20+ truck operation running & their business booming!In this episode, Alison interviews Kayla from Polestar Plumbing, Heating and Air in Kansas City. Polestar has grown to over 20 trucks with 40 employees. Because of their unique location near the state line, they are licensed to do business in both Kansas and Missouri. They have been serving the greater Kansas City area for 36 years and aim to be the number 1 plumbing, heating and air conditioning company in the area. There is a lot of competition but with careful attention to marketing, they are well on their way. WHAT DOES KAYLA DO FOR POLESTAR? Kayla is the marketing coordinator with Polestar Heating and Air. She started with the company over a year ago as a customer service representative. After a while, she was helping with social media and when the marketing coordinator left the company she took over in her new position. She has been learning everything she can about social media and marketing. She feels that learning the language of the business as a customer service representative helped her in her present role. HOW DO THEY ENGAGE WITH CUSTOMERS VIA SOCIAL MEDIA? Engaging with customers via social media can be tricky. Social media is an amazing way to interact with customers and it’s free. Kayla is always trying to think about posting from the customer perspective. She thinks about what the customers are interested in seeing. She tries not to throw around brand names that the customers wouldn’t know. She includes live interviews with technicians to offer helpful plumbing, heating, and air conditioning tips. This helps make the company relatable and the content can be leveraged in the future. The video doesn’t take more than 10 minutes and really increases engagement. They can stream it on YouTube and Facebook. HOW DOES THE COMPANY REACT TO REVIEWS? Polestar knows how important Google reviews are. They have an average of 4.8 on Google with 930 reviews. Everyone in the company understands the value of reviews and they put a lot of emphasis on them as a company. They include them in the technician meetings and there is a group text among the technicians and Kayla about the importance of reviews. Kayla and the owner are sure to recognize the technicians when they get 5-star reviews. In addition to sending out auto-review reminders to their clients, Kayla also sends a personal email to clients asking for reviews. A FANTASTIC WAY TO ENGAGE WITH CUSTOMERS VIA SOCIAL MEDIA AND GET MORE REVIEWS One way to elicit reviews from clients is by holding a drawing once a month for a $100 Visa gift card. They hold a drawing for customers who review the company as well as the technicians. Kayla uploads a live video on social media when they pick the winner. This is a great way to use social media and involve both the customer and the technician and it keeps everyone engaged. Have you ever engaged with your customers like this on social media? OUTLINE OF THIS EPISODE [1:22] Kayla is the marketing coordinator with Pole Star Heating and Air Conditioning [5:05] How can a business owner hand off the marketing to someone else? [10:40] How do they train that many people? [14:26] How important is social media to their market? [19:45] Keep your technicians happy [25:07] How important is it for the owner to be involved? GET A FREE LEADFLOW ACCELERATION SESSION If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now.Here is the Interview video transcript for your reference:The plumbing marketing profits podcast interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today’s economy. You’re directly from the most successful leaders in your business and discover what they are doing to keep their phone ringing trucks running and businesses with your host, Josh Nelson, this is Josh Nelson with the plumbing and HVAC marketing podcast, and today I’m super excited to share an interview with you of Kayla Stevenson from Pollstar Plumbing, Heating and Air. They’re a full service plumbing HVAC contractor serving the Greater Kansas City Market. And on this interview, they share some amazing insight how they’ve been able to grow it over 20 trucks, how they’ve developed over 960 Google reviews, and some really interesting insights on how they’re leveraging social media to interact with new customers and engage with their existing customer base. Great interview. Check it out.Hi, everybody. Thank you for joining in with us today. My name is Alison, and I’m interviewing Kayla over at Polestar plumbing heating and air conditioning. Kayla, you are the marketing manager. Is that correct? Yes, that’s correct. Awesome. So if you can just introduce yourself to everybody, let them know what you do there and give us a little bit of a background on polestar.Okay, so Hi, guys. I’m Kayla. I’m the marketing coordinator here at Polestar plumbing, heating and air conditioning. A little background on Polestar. So we’ve actually been serving the Greater Kansas City area for almost 36 years now. So we’ve been around a long time since 1984. And we have about 40 employees and 20 trucks. And the thing about the Greater Kansas City area is we actually service so we’re on state line of Missouri and Kansas. So we service the entire area on both sides of the state. So a pretty vast area. So yeah, that’s awesome. And so then I’m kind of going into that, like half of a state on the other half. How is it without trying to market that isn’t a little bit hard to try to say, you know, you service one state and also another at the same time?Yeah, I mean, I don’t think the the marketing is where the the issues come into play, because it’s still that area. I mean, it’s it’s a large amount of people. So you do want to broadcast is, you know, as much as possible and be omnipresent everywhere in front of their faces. So what the issues get into is more getting licence, licence for service in different sides of the states. That’s something that other people might not have to worry about. But not only do we have to get, you know, licence to do business in Kansas, we also have to in Missouri, and Missouri works can completely different than Kansas does. So that’s where it gets a little crazy.That’s where it kind of like chuckles on you. Yeah, that other people, other companies may not have to worry about that if they’re in a rural area and other states. So right. I mean, there’s some people who service, you know, quite like a tri state area, or something like that. So you’re not alone in that side of the business. But I know that it’s not as often that you see something like that. So it’s pretty cool that you’ve been able to kind of master both different states.And so we’ll go into quick question, because you said that you’ve been around since the 80s. So I know that how long have you been with the company?So I’ve been with the company since last May. So a little bit over a year. And I actually started out as a customer service rep. And then I think it was the end of January is where I kind of transferred into the marketing area. So I went from a customer service rep to marketing. So how that happened was, I started helping out with the social media. And as a millennial, they’re like, Oh, she probably knows how to do social media, because it just comes naturally to us. So I started helping out with that. And then the guy that was in marketing before he wanted to go a different route in sales. And so they were we’re going to hire someone and they’re like, Well, how about you? Do you do it? And so I was like, Okay, and so I just completely delve into it. And I love it. I’m trying to learn everything I can. And you guys have helped me out a tonne as well with the marketing. And I do think that starting out in the customer service rep position was really helpful, because it helped me with the indu

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Interview with Brian Sloan from TR Miller - HVAC Success Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. In this interview, Brian Sloan shares how they have grown TR Miller (a full-service Heating & Cooling business serving the greater Chicago area) from 18 to 45 trucks (more doubling their revenue) over the past 3 years.Brian Sloan joins us from TR Miller, an HVAC company in Chicago. TR Miller started out without any sort of specialization, but now they are purely a residential service. They have 8 service trucks, 5 installation trucks, 3 CSR’s and a dispatcher. They have grown substantially over the past 5 years and Brian is here to tell us how. Listen in to discover the secrets that Brian and TR Miller have learned about marketing and branding that have helped them grow over the past 5 years. HOW DID BRIAN GET THIS ROLE? Brian’s father started TR Miller and Brian started working there sweeping floors and doing everything he could to learn the business. 5 years ago he was the general manager and wore every hat. He was a generalist, he knew a bit about everything but specialized in nothing. Now he has managers with specialties in every department. He learned to hire great managers who were experts in their field. He meets weekly with all of his managers to ensure that they provide the best service possible to their customers. WHO IS TR MILLER’S IDEAL CUSTOMER? 5 years ago they would have said anyone was an ideal customer. They did new construction, commercial and residential. But TRMiller has grown more selective over time and now they work primarily with residential customers. They prefer to work with homeowners rather than rentals or multi-family homes. The more they have narrowed down their niche the more their business has grown. WHAT DOES THEIR MARKETING LOOK LIKE? They used to use postcard mailers since that was the easiest ROI. Unfortunately with those you can’t be very selective about who you market to. You can only choose the zip code. Over the past few years, they have become more involved in guerilla marketing. Guerilla marketing allows them to become more involved in the community by sponsoring team sports and clubs. Since they are in the Chicago market they really can’t afford mass-market advertising, but they have recently begun using Hulu and IHeartRadio. Brian feels that not only do they have the advantage of targeting their ideal customer but that these marketing choices will continue to grow in the future.TR Miller also leverages social media. They are active on Facebook, Instagram, and Twitter. Brian feels that part of their success is because of their consistent branding. He knows that brand recognition goes a long way when something breaks. WHAT DO THEY DO TO ATTRACT ONLINE REVIEWS? Online reviews are really about the whole customer experience. Brian feels that the customer is rating everything about the company from the marketing, to the call center, and finally the quality of service. They make sure to have weekly training for all of their staff. This way they ensure they are providing the best service possible from each department. At first they found it difficult to ask for reviews. Now they have a great follow-up system which has increased the percentage of reviews from their calls. Discover Brian’s secrets to success by listening to this episode. Be sure to listen until the end where he shares what has really helped their business grow in the past 3 years. OUTLINE OF THIS EPISODE [1:22] A bit about TRMiller [3:47] How did he come upon this role? [5:39] Who is their ideal customer? [10:07] What do they do to attract online reviews? [15:17] How do they leverage social media? [17:40] What was the big change that happened with them as a company to get them where they are today? GET A FREE LEADFLOW ACCELERATION SESSION If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now.Appended is the video transcript for your reference:The plumbing marketing profits podcast interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today’s economy. You’re directly from the most successful leaders in your business and discover what they are doing to keep their phone ringing trucks running and businesses with your host, Josh Nelson. Well, hey,this is Josh Nelson with the plumbing and HVAC Marketing Podcast. And today I’m super excited to share an interview with you of Brian Sloane from tr Miller. They’re a full service HPC company serving the Greater Chicago market. And on this interview, Brian shares how they’ve been able to grow their company from 18 to 45 employees over the past three years more than doubling their revenue, how they built up over 600 Google reviews using some cool tools and some cool cultural development elements. More importantly, to help just kind of share what they’re doing to keep the phone ringing trucks running. And their business booming. Check it out.Hey, Brian, how are you?I’m good. How are you?I’m doing good. So as you know, I’m going to be interviewing you today for our engage newsletter, and our podcast and our weather. So for our newsletter, but will also be using the footage. Can you tell us a little bit about your background a little bit about Dr. Miller and how you kind of got to where you are today?Awesome. Yeah, great question. So, um, a little bit about us. We are a residential heating and cooling contractor in the Chicago market have been in business for about 11 years now. We started off with my father. He’s our founder. He purchased a new construction company at the time is a 2008. economy was a little rough. So you purchase a new construction company. When we first started, we did new construction, like commercial and residential and 11 years later, we’re pretty primarily 99%, residential service and replacement. So I guess a little bit about us. How many? Yeah, so we only do heating and cooling. And so we have, I believe, eight service trucks, five installed trucks and three dedicated copper consultants, and one technician who sells so that’s a little bit on our fleet.So we have three CSRS a dispatcher, a call centre manager. We have a market mark and marketing. We’re currently onboarding right now. We have a controller starting next week. And then maybe three or four other people trade administrators, myself, my brother, he’s our instal manager, we have a service manager and in my dad warehouse guy, so quite a few a few guys anyways.I guess to raise the entire company.Yeah, yeah. Yeah, take a lot to keep the guys busy and, and support really, you know, we’re really, you know, the office is here to support the guys in the field.So then, can you tell us? So you’re obviously not one person in charge? There are a couple different people wear hats? How did you get into the role that you are in? You tell us yeah.Yeah, great question. So about five years ago, I was the general manager. And so I want every hat. So I, you know, as a service manager, the instal manager, marketing guy, the finance guy, the office manager, the call centre manager, and we’ve had some really great growth over the last three to four years. And so with that growth, we, you know, we’ve onboard those those positions. And so I was General Manager for, up until recently, I moved into the president role. So yeah, it took it took a while. But yeah, it’s a little bit about how I got where I’m at.So what can you say to somebody maybe who is juggling, like all of these different positions? And I know, it’s hard to sometimes we let go of giving different parts of your business over to another person to kind of handle for a while. But isn’t it green? Or at least Did that help you guys? In the last two years?Yeah, yeah, it’s been awesome. So we have some of the ideal some of the best managers in our in our area anyways. Our service manager, he’s probably one of the reasons that we get as many reviews as we do. They need weekly, our instal managers saying they need weekly talk about their process, how they’re going to instal a customer relations, call centre, they need often one on one, stuff like that. So it’s all important. If you if you grow without hiring those managers, one, you get really stressed out into the people that need the

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. It’s not often you hear about a Plumbing and HVAC business that goes from $0 in revenue and 2 years later is generating $4 million in revenue, but that’s exactly what Shawn Henson of Your Home Services of Tampa, Florida has done. In this conversation, you’re going to hear how Shawn transitioned out of the automotive service industry and into plumbing, how he started his company from square one, and how he has gone about building his business through ad spend and guerilla marketing tactics that most service providers are hesitant to try. Don’t miss it! The Strategy That Converted Dead Leads Into Revenue When Shawn first started his business he had to resort to the services many service providers lean on and therefore are not as effective because they are overused. But he had no choice. He quickly learned to supplement those efforts by using graphic design to set his messaging apart. In fact, he saw the power of it so clearly that the first person he hired was a graphic designer. His aim was to make his company look big, professional, and trustworthy. He wanted to behave like the company he aspired to be. To follow that, he taught his team how to ask open-ended questions that led customers to other service opportunities that could add value to them. Listen to Shawn’s story to get an inside look at how he grew his business into an amazing HVAC success story. Ongoing Customer Service Training Makes Service Techs More Effective Most companies train their employees once when they are hired and perhaps follow up with an annual review of that training – but Shawn requires ongoing customer service training on a weekly basis that continues to fuel the success of his company. He believes that if customers have a great experience – which depends entirely on his technicians – then they will never go to another company for the services he provides and will refer him to their friends. He’s a smart guy who has done an amazing job building his company. Be sure you listen to hear all his ideas and lessons-learned. It’s an HVAC success story worth learning from. You Can Build Your Company Organically or You Can Do What Shawn Did It’s a legitimate thing to build your plumbing and HVAC business organically, allowing quality work, great customer service, and time to build a reputation that increases revenue. But Shawn wasn’t prepared to wait that long for his company to become successful, so he got busy. He used pay-per-click, Google Local Services, and direct mail to buy customers in an effort to jump-start his business. He also learned how to use what he calls “guerilla tactics” in Facebook groups to become known and gain referrals. In two short years, the evidence of his efforts is obvious. Shawn’s the kind of guy you want to listen to and learn from, so take the time to do it! Does Your Company Culture Drive Great Customer Reviews? Shawn has worked overtime to build a great team spirit that generates enthusiasm for the kind of quality work their company provides. His team is motivated by continued customer service training, in-house contests, and online reviews. In this conversation, Shawn describes the type of incentives he provides to his technicians, how they typically respond, and how it all works together to provide a wealth of online reviews that build his company’s reputation in the community. This Plumbing and HVAC success story is one you won’t want to miss. Outline of This Episode [0:22] How the addition of another service (HVAC) doubled revenue in one year [1:50] Shawn’s transition from Automotive service into home services [5:01] How Shawn identifies his ideal target customers in the Tampa Bay area [6:29] Messaging that targets soccer moms (their target market) [14:14] Working Google Local Services and establishing an advertising budget [18:55] Guerrilla marketing tactics Shawn’s team has done [22:27] The 20% of Shawn’s effort that produces 80% of his results [24:03] Involvement in charitable causes and how it leads to revenue [26:40] The on and off nature of direct mailing in Shawn’s company [34:36] Organizations that have had an impact on Shawn [37:43] Shawn’s last words of advice to those looking to level up Shawns training for the Service Nation Alliance You can watch this directly on YouTube here – https://www.youtube.com/watch?v=pyd4GcbVa_M&feature=youtu.be Shawn’s company: Your Home Services Tampa, FL: https://www.your-homeservices.com/ Contact Shawn at Shawn (at) Your-HomeServices.com YHS on Facebook: https://www.facebook.com/YourHomeServicesTpa/ YHS on Twitter: https://twitter.com/YourHomeServ YHS on YouTube: https://www.youtube.com/channel/UC69Zog1Vsf7D1DwhKSKg-5A Service Roundtable: https://www.serviceroundtable.com/ Angie’s List: https://www.angieslist.com/ Yelp: https://Yelp.com Groupon: https://Groupon.com ValPak: https://www.valpak.com/ Home Advisor: https://www.HomeAdvisor.com Google Local Services: https://ads.google.com/local-services-ads/ Dan Kennedy: https://nobsinnercircle.com/ BNI Networking Group: https://www.bni.com/ Sales Genie: https://www.salesgenie.com/ Service Titan: https://www.servicetitan.com/ Broadly: https://broadly.com/ Nexstar: https://nexstarnetwork.com/ Service Nation Alliance: http://www.servicenationalliance.com/ LATEST INTERVIEWS How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » How To Win With Local Service Ads May 26, 2023 No Comments Read More » How to WIN With Google Local Services August 27, 2020 No Comments Read More » Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » Interview with Lucas Cellino from Cellino Plumbing & HV

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. On this episode of the Plumbing & HVAC Marketing Podcast I interview Richard Saad from Nicks Plumbing & Sewer Services on how they grew to 16 trucks. Learn how they keep their phones ringing, trucks running & business booming! You’d be hard pressed to find a local market more saturated and competitive than Houston, Texas. Richard Sadd of Nick’s Plumbing says that it seems like there’s a plumbing company on every corner these days. It’s for that reason the company’s that are going to dominate the market are the ones that refine their messaging and build a great reputation within a specific geographic area. In this episode, Josh asks Nick to walk through the Nick’s Plumbing story – from 2000 when Richard bought the company to today – and to explain how Nick’s has positioned itself as one of the best plumbing companies in the greater Houston area. Is your plumbing business suffering from training techs well only to see them leave at the first better offer? In a competitive market like Houston, Texas it’s not uncommon for home service companies to invest a lot of time, energy, and money in the training of service technicians only to have other companies make those techs a better offer and steal them away. Sound familiar? On this episode, Josh speaks with Richard Saad from Nick’s Plumbing about how they are changing their recruitment and training approach to keep the techs they train. You’ll appreciate the way Richard describes the struggle and will hear how Richard is taking his time finding and hiring the right techs for the sake of serving customers over the long haul. In a massive metro area, specific targeting and messaging makes a difference When Richard took over Nick’s Plumbing in 2000, he inherited a well-established company but saw that the market around was changing. The marketing and service methods that had carried the company for so long were not going to work as well any longer. More and more plumbing companies were cropping up in the Houston metro area, more services were being offered, and Richard had some hard decisions to make. On this episode, Richard explains how he decided on a specific customer avatar and a smaller geographic area as targets for his marketing focus – and how those decisions enabled him to be more effective and grow the business. You’ll learn how the team at Nick’s is using online marketing, email, and Facebook LIVE to establish a greater reputation and reach new customers. Online reviews make a huge difference – both positively and negatively If you are not placing an extreme amount of attention on gaining great reviews in all of the online portals, you’re likely going to wind up being the victim of review terrorism. What’s that? It’s when a disgruntled customer uses online review systems to slander and degrade your company, oftentimes with a heavy-handed approach that almost forces your company to make some kind of concession to the upset customer, whether they deserve it or not. But if you have loads of positive reviews already, it’s easier to deal with the occasional naysayer. You can hear how Richard and the team at Nick’s Plumbing are focusing on getting more positive online reviews for their techs and services, on this episode. Referrals are still the best way to get the best customers When asked what his number one source of referrals is, Richard answered without hesitation. In spite of the many effective channels he’s using to market his plumbing business, referrals are still the best way he’s found to get new customers. More importantly, the type of customers that come from referrals are already sold on your services because they were told how great your company is by someone they trust, a friend. You can hear how Richard’s team seeks and gains referrals from existing customers, on this episode. Outline of This Episode [0:32] Richard Saad and the challenge of finding and training technicians that stick [3:55] The path Richard walked to get into Plumbing in the first place [10:09] From the year 2000 to today: How Richard has built up his business over time [14:19] How Richard chose a specific target market and geographic area to serve [19:58] The new focus on the internet only: SEO and PPC are the gold mine [28:20] Facebook LIVE is a new approach that’s having good results [36:19] The power of online reviews – both positively and negatively [42:28] The #1 lead source for Nick’s is referrals [47:02] Nuggets of wisdom from Richard: Don’t ever give up. Learn from mistakes Resources & People Mentioned Nick’s Plumbing in Houston, TX The company’s Facebook page Nick’s on Twitter: @NicksPlumbing Yelp Angie’s List LATEST INTERVIEWS How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » How To Win With Local Service Ads May 26, 2023 No Comments Read More » How to WIN With Google Local Services August 27, 2020 No Comments Read More » Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Read More » Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gF

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. On this episode of the Plumbing & HVAC Marketing Podcast I interview Trevor Flannigan from Home Service Chats & former operations manager at Bob Hamilton Plumbing & HVAC. While he was there he helped grow the business to over $20M per year in annual revenue. Listen in as I pick his brain on what they did to keep their phones ringing, trucks running & BUSINESS BOOMING. In this episode of the Plumbing and HVAC podcast, we get to hear from a guy who’s been part of the business from both the service provider side and the industry side. Trevor Flannigan got started in the plumbing and HVAC business by taking on an administrative position for a plumbing company in Kansas City. He worked his way up quickly through what he describes as “going for easy promotions.” Now he’s part of the team at “HomeServiceChats” – a company that provides chat functionality and services for service industry professionals. Listen to hear how Trevor’s team grew their plumbing/HVAC company to $20M. He shares clear and tactical advice, so be sure you listen. Do You Know How To Identify Your Ideal Plumbing and HVAC Customer? One of the most important parts of the work Trevor and his team did to refine the marketing of their plumbing business was to determine their ideal target customer. For them, it was women between the ages of 21 and 51 who also possessed a number of other characteristics. Trevor stresses the importance of knowing WHO you are marketing to. It impacts what you say and how you say it – and in many cases even WHERE you say it. Learn how to take this foundational step in developing a powerful marketing plan for your business, on this episode. Your Customers Are Comparing You To Every Other Business Interaction It’s easy to think that all you need to do is to be better than the other plumbers or HVAC companies in your market. While that’s true, it goes further than that. Customers these days are comparing their experiences with companies across industries. So when it comes to the experience and service your customers receive from you, you’re not only going up against the other HVAC and plumbing companies in your market, you’re also going up against Chick-Fil-A, Apple, and others. How are you doing? In this conversation, Trevor gives many tips for how you can set yourself apart from the moment your technician walks into a customer’s door. Don’t miss it. Your Plumbing and HVAC Business MUST Have An Annual Marketing Plan No business can expect to succeed if it is lacking strategy. You’ve got to determine exactly how you’re going to get your message in front of your ideal customer, how you’re going to attract them, and how you are going to remind past customers that they could use your service again. Nothing happens by accident. Trevor explains the steps his team went through to create their own annual marketing plan, how it benefited them in the long run, and how you can do the same thing using nothing more than a spreadsheet. Find out how, on this episode. The Biggest Hindrance To the Growth of Your Plumbing and HVAC Business Is Ego As Trevor and Josh spoke about the importance of education and growth for business owners and managers in the service industry, Trevor shared a number of organizations that have helped him grow as a professional. His belief is that all of us need to grow and learn and that it’s foolish to try to go it alone. Find out why Trevor believes that the biggest growth obstacle to most plumbing and HVAC businesses is the ego of their leaders. But also, learn what you can do to ensure you’re not putting unnecessary obstacles in your company’s way. It’s all on this episode. Outline of This Episode [1:21] Starting with a Plumbing HVAC company and lobbying for easy promotions [6:27] Marketing techniques to keep the phones ringing and trucks running [13:21] Providing an amazing experience and planning a year’s worth of marketing [26:25] The milestones of business growth on the way to $20M [34:24] Social media implementation strategies that work for Plumbing and HVAC [38:04] Training programs that have had a big impact on Trevor [42:19] What is Service Chats and how does it work for Trevor’s customers? [50:00] Advice for those looking to move their Plumbing and HVAC business to the next level Get a free LeadFlow Acceleration Session As Trevor and Josh spoke about the importance of education and growth for business owners and managers in the service industry, Trevor shared a number of organizations that have helped him grow as a professional. His belief is that all of us need to grow and learn and that it’s foolish to try to go it alone. Find out why Trevor believes that the biggest growth obstacle to most plumbing and HVAC businesses is the ego of their leaders. But also, learn what you can do to ensure you’re not putting unnecessary obstacles in your company’s way. It’s all on this episode. LATEST INTERVIEWS How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » How To Win With Local Service Ads May 26, 2023 No Comments Read More » How to WIN With Google Local Services August 27, 2020 No Comments Read More » Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Read More » Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No Comments Read More » Maxim

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. On this training Brian Kaskavalciyan of gFour Marketing walks you through a proven process for driving more Repeat & Referral Business in your Plumbing or HVAC company. He shares a 5 Step Action plan for converting a one-time customer into a repeat customer that buys from you again & again and refers you to others. You know our mission at Plumbing & HVAC SEO is to give our clients an “unfair advantage” in their market by implementing the most aggressive Internet marketing strategy possible (that’s why we only work with one company per market!). During this training video Brian Kaskavalciyan from gFour Marketing shares proven strategies to leverage direct mail, email marketing & newsletters to you KEEP YOUR CUSTOMERS (so they’ll keep coming back) and MULTIPLY CUSTOMERS through referrals. Imagine what it would be like if you never had to market your home service company again. Wouldn’t that be an amazing benefit? There are Plumbing and HVAC companies out there that get 70% of their business from a source that requires no marketing on their part. What is this amazing source? It’s from existing customers telling others about their services and recommending them. Do you realize the power of that sort of referral? You could decrease your marketing budget, increase your customer service budget, AND grow your company at a rate you never thought possible. This webinar recording features Brian Kaskavalciyan of gFour Marketing. He highlights the simple things that can be done to impact your customers in positive ways, how those experiences convert to new customers, and what impact it has on the bottom line profits of businesses. Don’t miss what Brian has to share. Repeat and referral business = less marketing costs and increased profits How much money do you spend each month n marketing? Go ahead and add it all up – direct mail, email, television, radio, brochures, stickers? Marketing is usually a sizeable chunk of any service company’s budget – but there is a powerful way to decrease that marketing budget and increase profits at the same time. It’s through customer referrals. When you have existing customers doing your marketing for you, the need for outside marketing goes way down and the warmth of your leads goes up. Listen to this webinar recording to ensure that you know how to create your own referral system and make it work for your plumbing or HVAC business. The more business that is coming through customer referrals, the more valuable your business is Many service businesses are family owned, but for everyone, the time may come when you need to sell the business. That’s not something you want to think about when the time comes, you want to work ahead of time to build the value of the business before you need to sell it. If you do, you’ll cash out to a much greater degree than you can imagine. One vital thing to know is this: the more of your ongoing business that comes through customer referrals, the more valuable your business will be on the day you need to sell it. That’s why a referral system is vital for you to develop, use, and benefit from now. Learn how on this episode of the podcast. Your job as a service provider is to give your customers a great story to tell A great referral system begins way before you buy software or thank you notes. You need to first provide your customers with an amazing experience. They need a wonderful story to tell their family, friends, and neighbors if they are going to refer your company to others. That means your team has to be trained in exactly how to handle issues that arise in the home, just as much as they need to know the particular skills that go into their job. Find out how to build a culture of service that creates “Wow” responses from customers, on this webinar recording. Your customers do NOT know you as well as you think they do Brian often has conversations with service providers who are striving to create a referral system that fuels their growth. One of the issues he tries to nail down in every conversation is what the provider is doing to ensure they are the household name in their community, for their industry. He says that the maddening thing is that most service providers say that their community already knows who they are and will call if they need help. But in Brian’s experience, that’s a wrong assumption in almost every case. In this webinar he explains why your community likely doesn’t know your company as well as you think and what you can do to solve that problem, so be sure you listen. Outline of This Episode [0:28] Are you getting at least 50% of your business from referrals? [2:21] Why should you focus on repeat and referral business? [7:20] Your job is to give your customers an incredible story to tell [11:40] You want the customer, not the sale: transactional thinking VS relationship thinking [15:57] What is your customer’s experience like? Reviews have changed the game [20:08] The underlying factor of reviews are great (or terrible) experiences [25:46] The power of giving a customer an incentive to use your company again (gift cards) [39:28] What goes into a powerful referral system or plan? [50:10] Why it’s important to reallocate some of your marketing budget to referral systems Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. LATEST INTERVIEWS How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » How To Win With Local Service Ads May 26, 2023 No Comments Read More » How to WIN With Google Local Services August 27, 2020 No Comments Read More » Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More »

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Discover how Parker & Sons grew to $80M Per Year… On this episode I interview Josh Kelly – Marketing Director for Parker & Sons. If you are not familiar…their company does over $80M per year and is on pace for $100M this year!!! Listen in as I pick Josh’s brain on what they are doing to keep their phones ringing, trucks running & BUSINESS BOOMING. Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Parker & Sons Cooling, Heating & Plumbing – www.parkerandsons.com Based in Phoenix, AZ serving the greater Pheonix Metro Area Full service HVAC & Plumbing $80M Revenue / 400 employees Growing extremely quickly and on pace to do $100M+ this year In business since 1974 Subscribe for the podcast & get emailed as new interviews are posted Discover how Parker & Sons grew to $80M Per Year… On the interview Josh explained that they do a lot of TV & Radio. He shared that they came up with a unique campaign that helped to differentiate themselves from the industry norms called the “Melvin Campaign”. Here is an example of one of their Melvin Ads: In this episode, Josh Kelly shares keys to successfully marketing your plumbing or home service business, giving tips from his experience. Kelly has led the marketing team at one of the top 5 plumbing companies in the country, Phoenix-based Parker & Sons. This HVAC & Plumbing company is currently on pace to reach $100 million in business this year. Listen along this episode to hear Kelly elaborate on best marketing practices and how to maximize your business’s impact. Be a Big Fish in a Small Pond Kelly emphasizes through this episode the importance of being a big fish in a small pond. He says it is important for you to have the strongest presence while being efficient. He uses examples of running ads on smaller radio stations or targeting neighborhoods as the market your business can saturate and be the “big fish.” He also mentions roadblocking certain times on television stations as a way to be the “big fish” advertisement-wise. By having a smaller pond, consistency, frequency and longevity in marketing are more easily attainable. What is Your Message and Is It Memorable Kelly says that it doesn’t matter as much whether your message is good or bad. Instead, it is whether it is memorable. He tells us about Parker & Son’s Melvin campaign which plays to the perception that plumbers are people you don’t want to deal with and don’t trust. They do so by showing a plumber you wouldn’t want working on your house then, juxtaposing this shady plumber with Parker & Sons, a quality family service. You remember what their company is not and what they are. Don’t Just Pick One Marketing Source Parker & Sons does not limit itself to one, two or three marketing sources. Kelly tells us that his leads are spread wide enough throughout many sources, that they cannot limit them to just one. He gives marketing examples of bathroom walls at Diamondback sporting games, television ads during typically non-recorded segments, talk radio shows, sponsorships, and others to show where they have been the big fish. He adds that if a company cannot diversify its marketing, to at least make sure it is dominating where it is marketing. Online Reviews Are Key RevuKangaroo, an online review system, was born from Kelly’s experience at Parker & Sons. He saw the need for online reviews since 87% of their customers were looking up their company before doing business with them, and most customers were only doing reviews if they had a negative experience. It aids home service industries in boosting their reviews and boasts a 15% boost in revenue in the 1st month in the program. Kelly emphasizes that even if you don’t used RevuKangaroo, your plumbing business should be doing something with reviews. Outline of This Episode [1:51] Overview and history of Parker & Sons [6:49] Be a big fish in a small pond [8:12] How to dominate a small pond [10:45] Increase average value per customer [14:43] Parker & Sons message and how they get that across [26:04] Strategies in working with radio marketing [37:17] The importance of following up on leads and creating systems for this [40:05] The two types of marketing [44:39] Online reviews & RevuKangaroo [52:20] Jam (training) session information Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. LATEST INTERVIEWS How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » How To Win With Local Service Ads May 26, 2023 No Comments Read More » How to WIN With Google Local Services August 27, 2020 No Comments Read More » Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » Interview with Tr

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Listen in as I interview Kevin Cohen from Kevin Cohen Plumbing Inc. He’s successfully grown his plumbing company to over $5M per year with a 40+ person operation. Discover what he’s doing to keep his phones ringing, trucks running & business booming!Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Kevin Cohen Plumbing – https://www.kevincohenplumbing.com/ Based in Eugene, OR Full service Plumbing $5M Revenue Every plumbing operation in existence is led by owners and managers who want it to succeed. But it’s important to learn from those who have been down the road of success in order for it to happen. In this conversation, Kevin Cohen explains how his plumbing company, based in Eugene Oregon, has risen to the top of its market. He discusses how they target their ideal clients, the types of marketing they do to attract attention and build a reputation, and how they build a team of superstar plumbers and service agents. You won’t want to miss this revealing episode. Subscribe for the podcast & get emailed as new interviews are posted Targeting a very specific client: Soccer Moms between 30 and 50 years old Do you know who your ideal customer is? If you don’t, you are going to spin your wheels trying to attract everyone in your market. Kevin Cohen says that the ideal client for his company is soccer moms, aged 30 to 50 years old, who own their own home. All of his marketing reflects that knowledge and it has proven to be very successful. Kevin explains why having an ideal customer in mind helps you with your marketing, how you can position yourself better in your market to reach those people, and what results you should expect once you do. It’s all on this episode. Creating the same service and experience every single time One of the hallmarks of every successful plumbing operation – or every successful business for that matter – is that the quality and experience customers receive is the same every single time they receive it. The team at Kevin Cohen Plumbing strives to pay attention to the details so that every customer’s experience is identical to the one before – because when you are providing great service and a wonderful experience, that is what customers come to expect. Learn the kinds of things that Kevin and his team pay attention to in order to set the right expectations with their customers and deliver on the promises that they make as a service provider. These insights alone are worth the time it will take you to listen. Using home shows to gain exposure and schedule service calls Since plumbing operations are service businesses, you may not think that paying big money to be part of a home show would be a very profitable use of your marketing dollars. But Kevin Cohen explains how his company sees at least $40,000 worth of revenue come in after every appearance they make at their local home show. But it’s not only about the immediate revenue, it’s also about gaining broader exposure in the market and becoming the go-to plumber for the area in the minds of those who live in the community. Kevin shares exactly how they go about successfully participating in these home shows and tells you what they do there to attract attention and build great relationships with potential customers. Be sure you listen. Going after high school students to build a team of quality employees One of the most difficult parts of any service business, including plumbing operations, is discovering, attracting, and keeping qualified employees. A good plumber is hard to find. In this conversation, Kevin explains how he has found success building cooperative relationships with educators in local high schools. His presence there has enabled him to connect with students who are not considering college or advanced degrees but would rather work in a trade. He’s able to establish good relationships with those students, set up internships for some, and move others into apprenticeships, which naturally fuels his employee pipeline for years to come. Kevin doesn’t hold anything back in explaining how this process works, so if you were looking for a new way to find qualified plumbers for your business, you’ve got to listen. OUTLINE OF THIS EPISODE [0:24] 16 trucks, 43 full time employees, $5.5 million in revenue, 20 years in business [3:55] The market in which Kevin works: Eugene, Oregon [11:01] The ideal customer Kevin’s company is aiming to serve (market) [15:16] What Kevin does to generate awareness and leads (media) [38:35] Building a healthy and happy company culture [42:33] The digital ninja Kevin hired – and what he does [46:30] Attracting good plumbers and keeping them busy – even in high schools [52:11] Final wisdom Kevin shares from his 20 years in the business LATEST INTERVIEWS How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » How To Win With Local Service Ads May 26, 2023 No Comments Read More » How to WIN With Google Local Services August 27, 2020 No Comments Read More » Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Read More » Buil

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. On this episode of the Plumbing & HVAC Marketing Podcast I had the opportunity to interview Chad Peterman on how they grew their Plumbing, Heating & Cooling business to over $10M (75 employees / 40 trucks) and are on pace to hit $14M this year. They are at almost 150% revenue growth over the past 3 years! Peterman Heating, Cooling & Plumbing – https://www.petermanhvac.com/Based in Indianapolis, IN serving the greater Indianapolis Metroplex & surrounding areasFull service HVAC & Plumbing60% HVAC30% Plumbing10% Commercial$10M Revenue / 75 employees / 40 trucksGrowing at over 150% over the past 3 years and on pace to do $14M this yearIn business since 1986 Key marketing tips & strategies Primary hub for all their marketing is a printed newsletter that goes out to the entire customer baseSent every month in the mailHuman mesageDrives repeat / referral business & as a bonus employee retentionHeavy focus in online marketing via SEO & PPCUsing Plumbing & HVAC SEO for their online marketing strategy (SEO, PPC, Etc)Active on AngiesList (Big in there area)Leverage Radio – Personality based spots featuring the ownersUnique strategy leveraging Text Messaging to drive leads via radioE.G. Text “Furnace” to 555-5555 to get opt-insYard Signs & direct mail to the howe owners around new installations#1 Lead Generation Source (new leads) – Pay-Per-Click Marketing Mindset tips & training recommendations Find the best people possible & spend your time training / developing themChad & the Peterman family joined Nexstar Network 4 years ago and it has been a major driver of their growth Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Every plumber marketing his or her services wants to know what works. It’s always good when you can hear proven techniques and strategies for marketing your plumbing business from individuals who have been in the trenches and made it work for themselves. This episode features Chad Peterman, of Peterman Heating, Cooling, & Plumbing, an outstanding service provider in the Indianapolis area. In this conversation, Chad holds nothing back as he shares the Peterman philosophy, how they have grown to over $10 million, and how they have pursued a multi-layered marketing approach that has brought great results. Plumber marketing is not about tactics, it’s about relationships and trust One of the first things you will learn from Chad Peterman is that marketing your plumbing business is not about tactics, it is first of all about relationships and trust. The Peterman philosophy when it comes to marketing is to, first of all, discover who it is they are best at serving, get very clear on how to reach those people, and then consistently provide value to them in whatever way they can. In this conversation Chad explains how the Peterman team uses a variety of resources, from newsletters to video, to equip people to handle the little emergencies and to build trust with them so that when the big emergencies come, they are the first company who is called. This is a great conversation full of actionable advice, so make sure you listen. Old school plumber marketing still works – in the form of a print newsletter! In the digital era we live in you may be very surprised to find out that one of the most effective and well-received pieces of marketing that Peterman Heating, Cooling, & Plumbing uses is an old-fashioned print newsletter. Their approach is to make it interesting to read and full of helpful information. It’s a personalized touch, featuring human interest stories and profiles of individuals rather than trying to sell new services and repairs. It’s a very interesting approach that has gained great traction. You can hear how Chad and the team at Peterman put it into practice every month and the kinds of responses they are receiving by listening to this episode. On pace to hit $14m as the area’s premier plumbing company Rapid growth to something all of us would love to see happen in our home services business. Peterman Heating, Cooling, & Plumbing has experienced that in spades. Chad shares that this year company is on track to hit $14 million in revenue by the end of the year and possibly even more. How does a company grow so quickly? There are many things that go into it but Chad shares that a focus on people, both customers and employees, is what has made the real difference. You can hear how they have done it and the amazing advice Chad has to share with other plumbing & HVAC companies, on this episode. It’s not about marketing. Find the best people and create a platform where they can be their best To wrap up this conversation Josh asked his guest, Chad Peterman, what advice he would give to others out there who are struggling to grow their home services business. Without hesitation Chad said that in spite of all the questions he gets about various marketing practices and techniques, success really isn’t about those things. His experience has proven that finding the best people to be a part of your team is the first step towards success. Then your job is to create a platform where they can be at their best for the sake of customers. That approach to business will give you the ability to serve with quality and excellence and open the door to the opportunity you need to actually do it. OUTLINE OF THIS EPISODE [1:22] Kayla is the marketing coordinator with Pole Star Heating and Air Conditioning [5:05] How can a business owner hand off the marketing to someone else? [10:40] How do they train that many people? [14:26] How important is social media to their market? [19:45] Keep your technicians happy [25:07] How important is it for the owner to be involved? OUTLINE OF THIS EPISODE If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. LATEST INTERVIEWS How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » How To Win With Local Service Ads May 26, 2023 No Comments Read More » How to WIN With Google Local Services August 27, 2020 No Comments Read More » Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 201

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. On this episode of the Plumbing & HVAC Marketing Podcast I had the opportunity to interview Kevin Wolf of Laney’s Plumbing, Heating, Cooling & Electrical on how he grew his company to $16M per year and 50+ trucks in a small market of just 250,000 population. Listen in to discover what Kevin is doing dominate his local market, keep his phones ringing, trucks running & business booming. Listen to the full interview now by clicking below: If you’re looking for a way to take your small-market company to a greater level of plumbing success, this is the episode you need to listen to. Kevin Wolf is the president of Laney’s Heating and Cooling in Fargo North Dakota, a market of right around 300,000 people. Yet, Laney’s owns 25% of the market share and did $16 million in sales last year. In this conversation, Kevin explains how their team approaches marketing, customer follow-up, referral acquisition, and even some community services they offer that provide great leads that result in lifetime clients. You won’t want to miss the powerful things that Kevin has to share. Plumbing success to the tune of $16M per year One of the things that intrigues me the most about Kevin’s story is that his company is able to bring in $60 million worth of revenue per year in a relatively small market like Fargo, ND. I had to ask him how they were able to do that and his answer did not disappoint. Kevin said one of the most important things that their team concentrates on is to always be advertising or marketing in some way. They never want their community to forget that they are around and ready to help with plumbing or heating and cooling issues. Listen to this episode to hear how Kevin’s team goes about their marketing, from television and radio to direct mail and email. Pleasing you pleases us: The primary USP of Laney’s Plumbing Success Kevin says that any company that wants to have success has to have a clear USP or unique selling proposition. He says that the team at Laney’s understands that everything they offer is wrapped up in pleasing the customer. Their mantra, which you can see on the home page of their website is, “Pleasing you pleases us” and it is evident in every interaction their team has with their customers. I asked Kevin to describe the kind of training they give their technicians and how they follow up with clients to ensure that they have been pleased with the service they’ve received. He provided a great description of how the team has been so successful. You can hear the techniques their team is using on this episode. Intentional email list building has made a huge difference in the ability to follow up with customers Not long ago Laney’s Plumbing and Heating had a very small email list. But with a very honest and transparent focus on attaining the email addresses of existing customers and new prospects, they were able to grow their email list significantly and begin utilizing it for very inexpensive marketing. The results have been phenomenal. In this episode, Kevin gives advice about how to obtain email addresses from existing customers, how to use email effectively including what kind of messaging to send out, and how to provide expertise and knowledge to build authority and credibility with your target market. You won’t have nearly as much success if you abandon your values as a company At the end of this conversation, I asked Kevin for his advice to those who are looking to increase the level of success they are experiencing in their plumbing in HVAC business. Kevin said one of the most important things is that companies need to carefully ensure that they are maintaining their core values. It is easy to compromise things in order to get the next customer but Kevin believes that every company will benefit more in the long run if they maintain their ethics. That is what makes them a trustworthy and reliable service leader. This is the kind of incredible insight and wisdom that Kevin has to share this episode, so make sure you don’t miss it. OUTLINE OF THIS EPISODE [0:26] Kevin Wolf from Laney’s in Fargo, ND [6:35] What Kevin knows about his target demographic and how he uses that knowledge [14:04] The marketing options the Laney’s team utilizes [22:13] How Kevin’s team uses direct mail to reach out to new customers [25:57] The way the Laney’s team generates online reviews [28:40] Follow up and email marketing: How Laney’s does it [35:25] Offering a free home walk-through to generate many new leads [41:43] Kevin’s advice about advertising, team culture, accountability, and ethics Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. LATEST INTERVIEWS How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » How To Win With Local Service Ads May 26, 2023 No Comments Read More » How to WIN With Google Local Services August 27, 2020 No Comments Read More » Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Read More » Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No Comments Read More » Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker

Home About Us Our Book Latest Interviews Subscribe Contact Us Home About Us Our Book Latest Interviews Subscribe Contact Us Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Mike Agugliaro is one of the biggest names in this industry because he successfully built his company Gold Medal Services to over $30M annual revenue and eventually sold it for a big profit.Listen in a discover what Mike did to keep is phones ringing & hundreds of service trucks running every day. What You’re Going To Learn How he grew his Plumbing, HVAC & Electrical business to over $30M per yearHow he marketed his company to keep the phones ringing & that many trucks running day in & day outMike‘s Marketing SecretsAnd MUCH more… When it comes to being effective at HVAC and plumbing marketing, there are many basic approaches that work for businesses of almost any size. But as your business begins to grow, your strategies have to change. That’s because your success breeds more success, which means the number of customers who need your services will be greater and the demand those increased numbers place on your business structures and team change everything. Mike Agugliaro is an amazing entrepreneur who started out as a plumbing, HVAC, and electrical service business owner. He’s been so successful that he recently sold his company for one of the largest amounts ever in the service industry. Among the reasons he was so successful is because he learned that as the company grows, marketing approaches have to change with it. Listen to this conversation to learn some of the marketing secrets of Mike Agugliaro. Frequency plus value: The formula for HVAC and plumbing marketing success In of any kind of service business the issue of frequency is a powerful component of effective marketing. The more people see your company and become familiar with it, the more likely they are to call you when they have a problem that you can address. But frequency is not the only thing that matters. You also have to stand out from the competition by being extremely helpful to potential customers as well as those who are already customers. In this conversation, Mike shares why adding value is such a powerful part of the equation and how HVAC and plumbing marketing becomes even more effective when you take on a mindset of service rather than a mindset of sales. Become the person who serves your market with the most value and you’ll be top in your market One of the things that stands out in this conversation is the power and importance of serving people. Of course, HVAC and plumbing companies are in the service industry, but that doesn’t mean that the owners and team members really understand what service is all about. You want to bring good into the lives of your customers and that should be happening whether you make money from it or not. Mike points out that the person who serves their market with the most value will automatically wind up on top of the market in terms of profitability. There is no way to keep it from happening that way. So your focus doesn’t need to be on special discounts, promotional gimmicks, or anything of the kind. You need to focus on serving your customers and prospects alike – and Mike explains how to do it on this episode. Marketing is not a one-way confrontation, it’s a two-way conversation For far too long marketing, not just HVAC and plumbing marketing, has been perceived as a pushy, one-way confrontation where a service provider is trying to convince a consumer to buy what they offer. Mike says a slight shift of mindset and perspective about the definition of marketing can change everything for the average business. You need to think of your marketing as a two-way conversation, where you are actually caring about the person on the other end of the call and training all of your customer service people to have the same attitude. When you have a two-way conversation and truly add value to the person on the other end of the line, they are going to feel comfortable working with your company. It’s really that simple. Don’t rely on only one marketing channel. Here’s an example of the difference it makes When Mike talks about the success he is experienced with his HVAC, electrical, and plumbing marketing, he points out the importance of using multiple marketing channels at once. He says that when he was only marketing via Direct Mail, he got great responses. When he was doing direct mail and radio advertisements, he got even better responses. When he combined both of those with television advertising, he got incredible responses. That kind of exponential return is an example of the frequency piece of the marketing formula and it puts you in front of your potential audience in a variety of platforms so that you become a household name in your geographic region. Mike has a wealth of great marketing strategies and information to share and he doesn’t disappoint on this episode, so be sure you listen. OUTLINE OF THIS EPISODE [0:24] Why Mike is such a well-known person in the plumbing/HVAC industry [8:02] How Mike got into the plumbing/HVAC business [17:10] Learning from the best of the best and how to hire the best people [23:26] Frequency + value are the main aspects of marketing success [30:48] The reason people talk so much about avatar is because it’s vitally important [39:07] Using multiple marketing channels to target your geographic area [45:08] Why you need to always be learning if you’re going to always be growing [51:15] Key points to help you get to the next level in your HVAC and Plumbing marketing Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. LATEST INTERVIEWS How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » How To Win With Local Service Ads May 26, 2023 No Comments Read More » How to WIN With Google Local Services August 27, 2020 No Comments Read More » Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story

Every owner of a plumbing or HVAC company wants to be the one who is the plumbing success story in his area. But do you know what it takes to become that success story? This conversation is with Jeff Heger of NixCo Plumbing. His company has grown to the point of bringing in $5.5M in annual sales and he says it was a lot of hard work to get there. In our conversation we talked about their marketing efforts, the things they are doing to connect with their community, the online marketing strategies that work and don't work, and wrap up with Jeff's advice to those who want to take their plumbing business to the next level. On this episode of the Plumbing & HVAC Marketing Podcast I had the opportunity to interview Jeff Heger from NixCo Plumbing. Over the past 10 years Jeff has grown his company from about $1M (2007) to over $5.5M running a 17 truck operation! Listen to the full interview now & to discover what Jeff is doing to keep his phones ringing, trucks running & business booming. <span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> Company Overview: Nixco Plumbing - www.nixcoplumbing.com Based in Mason, OH serving the Greater Cincinnati / Mason Area Full service plumbing company 55% Commercial / New Construction 45% Residential Service (And growing) $5.5M Annual Revenue 17 Trucks / 30 Employees In business since 1978 with most growth coming from 2007 on Marketing Tips & Strategies #1 lead generation source - Internet Marketing (Website, SEO & PPC) #2 lead source helping to drive brand awareness & move people to the website - Radio Jeff runs ads on the local Talk Radio station and focuses on frequency His ads are a mix of spoken endorsement & his Jingle "Don't go to average Joe...call NIXCO" You can listen to the Jingle here Jeff has a great charity / community engagement process where he gives a % of his revenues from his "Pink Truck" Jeff's Internet Marketing Team To schedule a time to talk about your "Internet Marketing" with Plumbing & HVAC SEO click here Jeff's key NUGGET for the meeting (among others) Outline of This Episode [0:24] 41 years of plumbing and customer experience experience [5:45] How Jeff got into plumbing and joined the NixCo team [10:22] Aiming for the higher income customer and defining the USP [16:10] Marketing approaches NixCo has found to be effective [25:52] Public Relations efforts NixCo is involved in - and the pink truck approach [30:14] Networking efforts - what works and what doesn’t? [31:53] Internet marketing efforts: learning and growth has paid off [36:58] NixCo’s unfavorable experience with Google Home Services [42:10] Organizations that have helped the company [45:57] Jeff’s closing advice for companies trying to get to the next level Why Jeff Heger of NixCO Plumbing would have to be paid to use Angie’s List or Home Advisor Every plumbing business is different, and if you want to be the plumbing success story in your area you've got to experiment with all the different marketing options available to find what works for you. In Jeff's experience, Angie's List and Home Advisor have provided nothing but low quality leads so he doesn't spend any time trying to use those marketing channels to increase profitability. In fact, Jeff says you would have to pay him to use those services - they've been THAT ineffective. Will you experience be the same results? You won't know until you take the time to investigate an experiment. Jeff tells you how on this episode. NixCo Plumbing is doing an amazing thing using a pink truck and it’s an approach to community relationships you could learn from It is vitally important for every plumbing business to have a great reputation in the communities that it serves. But how do you accomplish that other than giving outstanding service to your customers? NixCo Plumbing has long used a pink service truck as an avenue to make an impression on its community. Over time the meaning and purpose of that pink truck has become known throughout the community and Jeff believes it is a benefit to the company in the long run. What is the pink truck and how do they use it? Listen to this episode to hear the whole story. If you’re thinking about using Google Home Service for your plumbing business, set a small budget, test it out, then make your decision Google Home Service is a new aspect of Google's add service that is being rolled out across the United States. When it shows up in your area you might be tempted to throw a lot of money at it, attempting to get in on the ground floor. But is that a smart idea? Jeff Heger of NixCo Plumbing says that their experience with Google Home Services has not been what they expected. His suggestion is that you set aside a very small budget when Google Home Service becomes available to you and experiment with the system to see if it works for you. That way you don't spend a lot of money up front with something that may or may not work out. Find out more great and practical tips like this from Jeff, on this episode. Plumbing companies need to know their numbers and stick with them At the end of this conversation, Josh asked Jeff for his best advice for those owners or managers of plumbing companies who want to be the next plumbing success story in their region. What could he say to them to help them make it happen? In some of the most practical advice he gave in this conversation Jeff said that you need to know your numbers, in terms of costs and profit margins, and stick to your pricing in order to achieve those numbers. That's the only way to be profitable. This is a terrific conversation that will benefit you greatly, so take the time to hear what Jeff has to share. Resources & People Mentioned NixCo Plumbing Cancer Free Kids Google Home Service Angie’s List Home Advisor Yelp Quality Service Contractors Organization QSC Podcast episode with Larry Winget Connect With Josh https://www.facebook.com/Plumberseo/ https://www.facebook.com/plumbingmarketing https://twitter.com/plumberseo   Know Your Numbers! Price Correctly & Operate With A Profit. Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted    Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales...we'd like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. The post Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.