How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months

Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond.

Listen in as we interview Nicholas Rizzo from PAC Plumbing, Heating & Air on how they market & grow their business. PAC plumbing has been around for over 40 years on Staten Island. The plumbing and HVAC company was started by Paul Campion. His son, Eric is the head honcho now. Nicholas Rizzo joins Allison on the Plumbing and HVAC Marketing Success Podcast. Nicholas started as a with the company a few years ago as a CSR. He is now the marketing manager and is thrilled with the growth they have seen over the past 2 years. Listen in to hear how they have grown from 4 to 6 trucks over the past 2 years.

WHAT HAS SPURRED THE GROWTH AT PAC PLUMBING?

PAC plumbing has grown tremendously over the past 2 years. Nicholas attributes their growth to the energy they have put into their marketing campaign. They went from just about no social media usage to having a huge social media presence on Instagram, Facebook, and YouTube. They also use Plumbing and HVAC SEO to help boost their organic reach on Google as well as using Google Ad words. Their online marketing strategy has been one of the keys to their impressive growth.

HOW DO THEY USE TRADITIONAL MARKETING?

In addition to all of their online marketing strategies, PAC Plumbing also uses door hangers, yard signs, and mailers. Nicholas has found it best to hit the same area 3 or 4 times within a short period of time with mailers and door hangers. Customers have really enjoyed their Smile Program. If a technician notices a customer having a bad day they will do small things to try to cheer them up. This could be anything from sending a card or a box of chocolates. This is one of the amazing ways that PAC Plumbing builds its relationship with the community.

IS HAVING A MARKETING MANAGER A NECESSITY?

Having the owner run the business and try to do all of the marketing is a surefire way to disaster. A marketing manager can take so much off of the owner’s plate and allow him to work on the business rather than in the business. The marketing manager also adds to the growth of the business. When you hire people you can trust you’ll get your trucks running before you know it. An investment in a marketing manager is an investment in company growth.

WHY DO THEY USE PLUMBING AND HVAC SEO?

In addition to having Nicholas run the in-house marketing, PAC Plumbing also relies on Plumbing and HVAC SEO to further their marketing success. They realize that Plumbing and HVAC SEO is the right choice to make sure they are ranking on Google both organically and by using Google Adwords. They know they need SEO experts to further their growth. Have you considered having Plumbing and HVAC SEO help your plumbing b