The Copy & Coffee Podcast

Ever wondered how real life everyday copywriters are using AI and ChatGPT? Tim King and I talk in depth about how we go about using AI and ChatGPT to make our jobs easier. Follow me over at https://bylukekelly.com for more marketing insights.

So guys, in todays Podcast I want to talk about a big change in the way I've been working with clients. It's the pay per lead business model.  The book I recommend in the Podcast is 'Take The Lead': https://amzn.to/3qUhL6d We also go over the following in this Episode: How I discovered the PPL model A great book Why PPL is better Why it’s great for Copywriters I started my passion project of YouTube Running profit split deals The future Follow me over at https://bylukekelly.com

Recently I've spent a lot of time help clients create offers and copy using the 40/40/20 rule. Basically, it works like this: Any successful product is broken down into the following three things... 40% is the Audience 40% is the Offer itself 20% is the Copy Which means your copy could be absolutely stellar, but if the audience (email list, facebook ads, website) is wrong, it won't work. It also means if the offer (the product/whats included/how it helps/what it's unique/different) is trash, it also won't work. The good news is, if you get the audience and the offer right - the copy is wayyyyy easier to write.  In todays podcast I talk through the best way to get all three right from the get go.

In just over a week, I will have been freelancing full time for 12 months.  I can't believe how quickly that time has flown! When I first found I was going to be made redundant from my corporate job, I was nervous but also excited at the possibility of doing something I've always wanted to do. Freelancing. In todays Podcast, Tim and I go through some of things we really love about Freelancing (and being a service provider) and some of the hardships too. If you've ever considered making the leap to full time freelancer, todays podcast is for you. Follow me over at https://bylukekelly.com

What happens when two buddies catch up to talk about all things copywriting? In todays Interview, my friend Alex Moore and I talk about what we think a modern day copywriter needs in order to succeed. Although your "copy chops" are important... there's more to it than that! I hope you enjoy todays Podcast from two recently graduated "Copy Cert" copywriters/funnel specialists.  - Luke. Follow me over at https://bylukekelly.com

G'day guys, I know.. It's been awhile since my last podcast episode. To say I've been busy is an understatement.  I wanted to do a recap around what I've been doing lately and how I've made some really difficult life decisions! Here's the thing though.. making those difficult decisions was the best thing I've done in a LONG time.  I hope you enjoy todays Podcast..  And if there's anything you'd like my help with, let me know. Follow me over at https://bylukekelly.com

Clubhouse is a super hot topic right now! But what exactly is Clubhouse, and should you even care? Well.. I invite my good friend Tim King back for another podcast to talk about a strategy he’s currently using to find new client work, build his following and get invited to go ‘on stage’ with some big names. This podcast is full of so many nuggets! Enjoy! Follow me over at https://bylukekelly.com

As you guys know, I recently enrolled in a high level Copywriting & Sales Funnel certification. It's one of the best things I've ever done.  This week, I learnt something that was a true eye opener...  Everything is a remix.  What does that mean exactly? Well, simply.. every idea, every song, every book, every show, every movie.. (including Star Wars) is not really an original idea, but simply a remix of something before it.  I had no idea that George Lucas drew a lot of his original inspiration from the Flash Gordan series as a child.. and that he actually wanted to make a Flash Gordan movie.. (but he was able to secure the rights, so he made Star Wars instead).  Go and watch the YouTube clip here: https://www.youtube.com/watch?v=nJPERZDfyWc This helped me realise that as a Copywriting/Sales Funnel builder, we can leverage inspiration and ideas from everything around us. It takes the pressure off our shoulders and allows us to consume for new and exciting concepts.  I would love to know what you thought of the video. Drop a comment on my website!  Follow me over at https://bylukekelly.com

G'day guys, It's the beginning of 2021, and I decided this year I wanted to take my Copywriting & Sales Funnel skills to the next level.  While I know my skills in each are already at a high level, working with the 1% of online marketers is how you really improve your skills.  So, I bit the bullet, shelled out $5,000 and made the decision to commit to mastery.  Starting Feb 1st, I'm going to be doing a sales funnel and copywriting certification so I can start helping my clients scale their businesses to $100k+ a month using this new funnel system. I'm excited and nervous all at once.  Each week I'll create a new Podcast episode to share the progress I'm making and answer questions you send through.  Looking forward to a very exciting 2021 and leaving 2020 in the dust!!  Follow me over at https://bylukekelly.com

There's a change coming...  And if you're using Facebook Ads for your business it's going to affect you.  In the next iOS update 14.1, Apple will allow users to opt-out of being 'Pixeled' on Facebook and Instagram. That means Zuckerberg will no longer be able to see what content you engage with, what you like, comment, watch or read on either platform. It also means he can't show you relevant ads or target you with sponsored content.  Is this a good or a bad thing? Will Facebook Ads cost more, or will they change the algorithm? Who knows.. But it means a big change is coming and businesses will need to begin to rely more heavily on email marketing more than ever.  What are your thoughts on the topic?

I'll be the first to admit... I don't know a lot about SEO Copywriting.  Sure, I understand the basic concept of SEO, but for my personal website, I've never had any kind of strategy in place. Recently, I've had a number of clients and friends ask me what they should do to improve the SEO Copywriting on their sites... to which I had no answer. That's why I asked an SEO Copywriting expert friend of mine, Mr. Tim King to come on today's Podcast and talk to us about the best practices to improve your SEO rank, create quality cornerstone content and build a long term SEO strategy. I think today's Podcast is absolutely killer with so many gold nuggets. Thank you for coming to the show again Tim! 

2020 has been a crazy year for everyone.  We've all been through huge ups and downs and the world has experienced one of the worst pandemics in human history.  Now, after a few months of freelancing, I've realised the power of having a really sharp Elevator pitch.  What is an elevator pitch? Well, think of the example of someone getting on an elevator and asking "what do you do.." What you say next to them is your pitch. The best way I know to write an elevator pitch is using the following method: "I help [niche] with [solution]. In fact, I've recently helped [x] number of businesses.." In today's Podcast we talk about why this is so important and how a clear pitch helps you create killer content. 

Today (Monday) I felt very unmotivated to get back into work mode.  We had a really good weekend, catching up with friends (finally) and having a jam for a bit of fun. But when I made my way up to the studio to get started on some sales copy and funnel work, I was finding it extremely difficult to get going.  So, in todays Podcast, I want to show you exactly how I snapped myself out of the slump, got re-motivated and got some quality work done for the day.  Enjoy!

A good friend of mine recently asked me how to approach a new client without a portfolio of work. Great question! I know it's always difficult to do this when you haven't got any kind of work to show the potential client.. and the good news is this is exactly what happened to me when I first left the corporate world. What's exciting though.. is it's super easy to overcome this hurdle and it's a lot of fun to do.  In todays Podcast, I'll explain my method for putting together some 'spec' work that will make any client happy. 

One of the most common questions I get from agency owners, entrepreneurs and facebook media buyers is.. "how much does it cost to hire a copywriter? And always answer that question with.. "what do you need copy for?" Because, really, you could hire any copywriter and they could "do they job".. But do you want a generalist or an expert for your project? Do you want SOME profit, or do you want LOTS of profit. There's a big difference. In todays podcast we go over the best practices to hire a Copywriter and the way to identify good clients to work with as a copywriter.  Follow me over at https://bylukekelly.com

Today a book I had been waiting 6 weeks for finally arrived. I was so excited! I actually thought this particular book would never turn up, and unfortunately  there's no where to buy it as an epub online.  I really got me thinking... You see, right now there's a huge push for companies to put everything online. Your bills come online. Your rates. Your car rego.. everything. It helps the companies save thousands each month by sending it digitally to you. What I realised though, was receiving something in the mail is a huge dopamine hit. Something that just isn't possible with email or digital paid ads.  Todays podcast goes over how to use this platform in an automated way to grow your base of raving fans. Something every business needs!

Hey guys! Wow, I've been insanely busy the last few weeks.  I've been working with. new client and we just finished a huge product lunch.  In todays Podcast I want to share everything that went into the product launch, all the email sequences, the funnels, retargeting and much more.  I really hope you get a lot from todays Podcast.. And you can go on to use this formula in your own webinar product launches. 

After I was made redundant at the bank, I knew I didn't want to go back to another "job".. I knew I wanted to write sales copy professionally and turn it into a real business.  I researched all the networks online, hunted through FB, linkedIN and reddit. Sure, there were some other great forums out there.. but none of them were true professional networks.  I decided I'd join the copychief.com paid forums.  It was on the best decisions I've ever made..  It's given me access to a fantastic job board, expert copywriters and a huge amount of expert copywriting training. The forum is ran by Kevin Rogers and he brings a wealth of expert knowledge to the table.  In todays Podcast I go over my experience on the forums after the last 3 months, and a huge win that has changed my life.

Bet you've never heard of a bookmercial before right? Don't worry, me either.. But, after I was made redundant from my bank job, I needed to find a way to attract high quality copywriting clients.  I followed Ben Settles recommendation and created a book. I've never written a book before in my life, so I was a bit nervous about the whole thing. The thing is, a bookmercial is not like a normal book. It's designed to be short. It's designed to showcase your skills in a certain thing.. In todays Podcast we go over the things that have already happened to me since I finished my Bookmercial!

This weekend a good friend of mine invited me on a road trip down to his son's place (also a good friend) to pick up a spa bath that he had to get rid of. (he just sold his place) It was a 5 hour round trip and some serious back breaking work to get the spa onto a truck. Although I would have been happy to go on the trip, after I gave it some thought I realised I’d be giving away an entire day of my time. That’s an entire day I’d normally spend with my family, doing this around the house of having a few cold froffys. I decided not to go on the trip and instead help him once he got back home and needed a hand moving the spa into place. And boy was I glad I didnt go.. I massively dodged a bullet. Here’s what happened: After they drove two and half hours from Bendigo to Geelong, they spent an hour moving the spa from the back yard out to the truck. It took 4 blokes, two trolleys and some fence post removal. (it’s a 6 seater spa.. The big sucker) Once they finally got the spa to the truck, they ran into a massive problem. The hydraulic lifter was buggarred. It wouldn’t move… and they had no way to get the spa into the truck. My friend rang the truck company - and after troubleshooting for an hour, they said they’ll try and find a replacement truck. No good. No trucks available. They called back and said they’ll have to send a mechanic out to fix the issue with the hydraulics. He had to drive from Melbourne to Geelong.. Another hour and half. Total wasted time: 2 and half hours. After they finally got the hydraulics fixed (Which took the mechanic less than 2 minutes) he drove back to Bendigo. Instead of a 5 hour round trip it was an eight hour trip. Bullet DODGED. You know what? People make this mistake all the time in their business. Let me explain how...