Huge Changes To Facebook Ads And What It Means For Marketers
Update: 2021-01-03
Description
There's a change coming...
And if you're using Facebook Ads for your business it's going to affect you.
In the next iOS update 14.1, Apple will allow users to opt-out of being 'Pixeled' on Facebook and Instagram.
That means Zuckerberg will no longer be able to see what content you engage with, what you like, comment, watch or read on either platform.
It also means he can't show you relevant ads or target you with sponsored content.
Is this a good or a bad thing? Will Facebook Ads cost more, or will they change the algorithm? Who knows..
But it means a big change is coming and businesses will need to begin to rely more heavily on email marketing more than ever.
What are your thoughts on the topic?
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