Ready, Set, Launch Podcast

For years, I built my business around one thing: launching. And while it worked… it also created pressure and instability.  In this episode, I'm breaking down the difference between building a funnel and building a sales ecosystem, and why this shift completely changed how I design revenue in my business. You'll learn: Why relying on one funnel or one launch creates unnecessary stress The 4 core funnels I use to build a sales ecosystem How funnels can (and should) feed into each other Why lifestyle needs to influence your funnel strategy How to design revenue that supports motherhood, holidays, travel and real life If you want a business that sells even when you're offline, this episode will change how you think about funnels forever.

If your ads are profitable… this is your sign to stop tweaking and start scaling. In today's episode, I'm unpacking a real client example where her evergreen funnel was generating a 5x return on ad spend. And yet… she thought it wasn't working. Sound familiar? We talk about: Why profitable funnels often feel slow The mistake of tweaking something that's already working How to think about scaling your ad budget strategically The emotional side of increasing spend (because yes, that's real) How to plan monthly and annual ad growth properly This episode is your pep talk (and strategy session) on how to scale without panic.

Making sales but not actually making money? Turning Ads on and off because you're unsure if it's "working"? In this episode, I'm breaking down the three metrics that actually determine whether your low-ticket funnel is scalable and why most people are looking at the wrong data. If you want to stop guessing, start optimising, and build something that funds your Ads instead of draining them… this one's important.

Over the past 3 months, I made one change to my Ad strategy that has improved my ROAS significantly. It's something I've tried to AVOID doing for a long time... But with the way things are heading in 2026, I knew it it needed to be done. In this episode, I'm breaking down: Why this tweak is increasing engagement and conversions What's changed in buyer behaviour (and why your Ads need to adapt) How this approach warms people up before they ever click Simple ways to test this inside your own campaigns If your Ads feel a bit flat lately or you know they could be converting better this episode will give you something practical to experiment with straight away.

In this episode, I'm unpacking one of the biggest challenges I'm seeing across client launches right now... and it's probably not what you think. It's not the offer, the price of the program, the cost of Ads or the conversion rates. It's the show up rate. Inside, I share: – Why show up rates for live webinars are sitting around 10–15% (and why that's not a red flag) – How buyer behaviour has changed, and what that means for your launch strategy – 3 real client case studies (including one who's profiting before her launch starts) – When to use evergreen, when to go live, and when to charge for access Whether you're planning your next launch or wondering if live events still work, this episode will help you make smarter, data-driven decisions based on your audience, not just what used to work. 🎧 Let's talk strategy, show-up rates, and what's actually working in 2026.

In this episode, I'm sharing why I decided to step away from Instagram in 2025, and how that decision didn't hurt my business at all. I talk about: - Why Instagram was never my main growth strategy - The pressure to "show up" daily (even when it doesn't feel good) - How I doubled down on what already works: Ads + funnels - And what happened when I stopped trying to post consistently If you've ever felt tired of creating content just to stay visible, this is your permission slip to do things differently.

Ever wondered how a low-ticket Profit-First Funnel really works in different types of businesses? In this episode, I'm taking you behind the scenes of 3 brand new client funnels, each designed to sell daily, attract dream clients, and feed into bigger business goals. You'll learn: ✅ How a coach uses a $24 funnel to fill her mastermind ✅ How a course creator swapped her freebie for a low-ticket offer (and the results so far) ✅ How a new course creator sells 3 x $97 course a day and is now on track for 6 figures Plus, I'll break down the backend strategy behind each funnel, what's working, what we're still testing, and how these funnels were adapted for: 👉 High-ticket coaching 👉 Signature course launches 👉 Low-ticket course models If you're curious about building a funnel that sells for you, without constant social media hustle, this episode will give you real examples, inspiration, and strategy to start thinking about your next funnel. 🎧 Tune in now and see how a Profit-First Funnel can fit into your business model.

The Truth About Low-Ticket Funnels: Do They Actually Work? There's a lot of noise in the online space right now about $27 offers, tiny product funnels, and the promise of passive income on autopilot... But is a low-ticket funnel really the golden ticket to scaling your business? Or is it just another shiny object that leaves you stuck, spinning your wheels, and not making the income you want? In this episode, I'm pulling back the curtain on what really works when it comes to low-ticket funnels; how I use them in my business, what I've learned from testing and tweaking my own offers, and the biggest myth I see online that's keeping so many course creators stuck. We'll talk about: ✨ Why low-ticket funnels aren't a business model (and what they actually are) ✨ The real power of tiny offers. Hint: it's not just about the inital sale ✨ What makes a high-converting low-ticket offer (spoiler: it's not a PDF) ✨ Why this funnel strategy works so well right now in today's online space ✨ And how low-ticket offers fit into a bigger strategy for $30K months If you're curious about low-ticket funnels or wondering if you should create one, this episode is a must-listen.

Today, I'm taking your BTS of how I launched my first online course, and how that course evolved over the years to become a stable, multiple six-figure source of income in my business every single year. Here's what you'll learn: 👉 Why it took me 12 months to create my first online course. 👉 The moment I made my first $4,000 in a week—and how it validated my course based business model. 👉 How niching down helped me scale Facebook Ad Launch Formula into a consistent multiple six-figure income stream If you've been procrastinating on launching your course because of fear, perfectionism, or feeling "too busy" → this episode is for you. Your first launch is just the beginning—it doesn't have to be perfect, but it DOES have to happen. And… exciting news! I'm making some big changes in my business, with new courses on the way. Stay tuned!

If you're planning to launch a course soon—or even within the next year—building your email list needs to be a top priority. In this episode of Ready, Set, Launch!, we're talking all things FUNNELS, focusing on the 5 essential elements that turn an everyday list-building funnel into a lead-converting powerhouse. Here's what you'll learn: The secret to creating a lead magnet that perfectly aligns with your paid offer. Why your email sequence is the key to building trust and driving sales. Simple tweaks to boost your landing page conversions. How to strategically sell low-ticket offers as stepping stones to bigger sales. The best way to drive high-quality traffic to your funnel. Your funnel has the potential to transform your business—but only if it's set up for success. Don't just create a funnel that exists; create one that converts. Let's dive in!

2025 is a year of innovation for course creators. There's no doubt about that. Today we're diving into 2025 Predictions for Course Creators. If you're looking to stay ahead of the curve, create transformational courses that sell with more ease, and grow your business this year, you're in the right place. Today, we'll be talking about: Why quality is more important than quantity when it comes to the courses you create and offers you launch. How AI is changing course creation and marketing - and why, as a course creator, you need to be embracing it. Why you should be prioritising building deeper connections with your audience - and how this will ultimately lead to easier sales. Balancing paid ads with organic marketing. The biggest challenge with live launching in 2025 and 3 strategies you can try to increase your attendance rates and conversions  😉 Let's get started.  

In this week's episode of Ready, Set, Launch, I'm taking you behind the scenes of exactly how I'd build a successful online course business, if I was starting from scratch in 2025!  Starting an online course based business from ground 0 can feel overwhelming and daunting, especially when you see others who already have an established audience and brand. But trust me—there's always room for more creators, more courses, and more unique perspectives. Today, I'm walking you through the 7 steps I'd take to build a 6 figure course business over 12 months. Here's what you'll learn: How to plan an offer stack to meet revenue goals (even with a small audience) Mindset shifts to stay focused, overcome imposter syndrome, and protect your energy Community-building tips to create meaningful connections with your future students Setting up a waitlist, nurturing your audience, and creating pre-launch excitement Why a validation launch can simplify your process and give you critical feedback Steps to deliver your course live, gather testimonials, and plan your next launch Tune in for all the tips and strategies I'd use if I were starting from scratch to build a sustainable, high-impact online course business that scales! Don't miss this episode if you're ready to build something incredible—one step at a time. Let's get ready, set, and launch!  

In order to make more sales in a live launch or in an evergreen funnel you either need: More leads coming into your funnel OR You need to increase the conversion rates in your funnel. It's as simple as that.  Today I'm going to share with you the 3 ways you can reduce your cost per lead from your FB & IG Ads, so that you can get more leads coming through your funnel, without having to increase your budget. Here's what you'll learn: What an average "CPL" is, and how to set your own benchmark. Why you need to be looking at your funnel (and not just your Ads) when trying to reduce your CPL How your campaign structure impacts your CPL, and the best way to set up your Ads to get more people signing up to your email list Why your media is now the most important past of your Ad; and what you should be split testing.  

You guys know I love Facebook Ads and Funnels. But having Ads running doesn't mean you don't need to do any other marketing in your business. Facebook Ads need to form part of your overall marketing strategy, they're not a standalone thing. This is particularly important if you're using Facebook Ads for Evergreen Funnels. When you're selling your courses evergreen style, there are less live touch points, which makes your day-to-day organic presence a little more important. In today's episode, I'll be sharing: How I show up in my business daily to improve my Facebook Ads performance The social media content that you should be posting to help convert lurkers into leads and sales Why you should be paying attention to your customer journey, and how this can impact how and where you show up How I use Instagram DMs (as an introvert) to network, build connections and convert clients.

When I talk to course creators who want to run Ads, usually there's a bit of hesitation and fear around spending money to make money and there's often a debate around organic v paid marketing. The way I see it is when you pay to run Ads, you're choosing to be seen. You're paying for the guarantee of your content reaching the right people every single day. But here's the thing; Paid advertising only ever pays off, when you're strategic around what you're advertising and why. Boosting an Instagram post and hoping for a course sale, is not the vibe. Instead, I encourage you to use Ads to fill your funnel, so you can continue to market to your dream leads days, weeks, months & years after they stumble across your sponsored post on the gram. Today on the Ready, Set, Launch Podcast, I'm sharing with you How To Use Facebook Ads To Sell An Evergreen Course. In this episode, you'll learn: The 3 different types of campaigns you can create to sell an evergreen course, and which one I recommend you start with. How you can get started with making evergreen sales for as little as $3 a day. What creative is working best for us for our lead generation & sales campaigns.

Whether you're wanting to sell your course on autopilot or generate high quality leads for your 1:1 services, your business can benefit from having an evergreen webinar funnel.  It's an upgrade from the traditional lead magnet PDF that you can use to grow our list, and the reason why it's an upgrade is because it includes video content. Video is the easiest and fastest way to build up the know, like and trust factor in a funnel. When you get the topic, presentation & pitch right in the webinar, it's a really easy way to attract clients & sell courses fast. In this day and age, where people have very short attention spans, and show up live rates are at an all time low, why wouldn't you want to turn your best performing live webinar into something people can watch on demand at 2x speed. In today's podcast episode, I'm going to give you a breakdown of my evergreen webinar funnel, and how you can create this in your business. Here's what you'll learn: The 2 different types of evergreen webinar funnels, and which one I prefer What you need to get crystal clear on before building out your funnel (and why this is often overlooked) My evergreen webinar structure  The tech requirements of an evergreen funnel 

I've noticed something lately... Everyone's talking about evergreen. Everyone wants an evergreen funnel. This is great, and I'm here for it. Being able to generate sales every day is an important part of having a profitable online business. But here's the truth; creating a high converting evergreen funnel is just as hard as pulling off a high converting live launch. So over the next few week's I'm going to be sharing with you my best tips to help you sell your online course evergreen style & get paid every day. Starting with today's episode: The Top 5 Mistakes Course Creators Make When Going Evergreen. Here's what you'll learn: Why some course creators struggle to convert leads to sales in an evergreen funnel. What not to do when deciding to turn your course evergreen. How to tailor your evergreen funnel to suit your business, offers & audience. The one thing you need to learn to really scale your evergreen funnel.  

"Jess, why aren't my Ads working??" is the #1 question I get on the daily. The good news is; you can find the answer by looking at your data. 🥸 So stop making assumptions about why your cost per lead is high or your sales are low - and instead, learn how to make data based decisions to improve your launch results.  Because if you really want to build a profitable online course based business; you're going to have to read and interpret your numbers. In this episode, you'll learn: The top 5 reasons why your Ads might not be working. How you can easily see what needs to be tweaked in an Ad to improve results (hint; it might actually have nothing to do with your Ads). The best way to improve your link clicks & lead costs.

Meet Susie Prout - Lactation Consultant, breastfeeding & bottle refusal expert. In this week's episode, Susie is sharing with us how she replaced selling on Instagram with Facebook Ads. Here's what you'll learn: A BTS look at how Susie launches her online Breastfeeding Membership. Why Susie wanted to move away from selling on Instagram. How Susie had her best ever launch without showing up on Instagram (and with life feeling hectic behind the scenes).

Do you know why your launches feel insanely stressful even if you're one of those organised people who have every single email scheduled? Do you know why that "do or die" energy has you questioning your entire business model every day of the launch even though you know your course is highly valuable?  Do you know why so many course creators want to turn their back on launch even though you see the potential? It's because if you're only relying on live launching for your payday, you're not making any money leading up to your launch.  Instead, you're working hard and actively watching your bank account dwindle. This is why I talk constantly about creating your sales ecosystem. It's about live launching, yes. Because who doesn't love a huge wad of cash? But it's about creating an evergreen sales system that brings you consistent $10k months every single month, no matter where you're at in the launch cycle. In this episode, I'll be sharing with you. How to build one simple system that converts leads into paying customers fast. The one thing you need in your funnel to get your dream clients to make a purchasing decision. How to fill your funnel with dream leads and scale your sales every single month.