3 Ways To Reduce Your Facebook Ad Cost Per Lead
Update: 2024-11-12
Description
In order to make more sales in a live launch or in an evergreen funnel you either need:
More leads coming into your funnel
OR
You need to increase the conversion rates in your funnel.
It's as simple as that.
Today I'm going to share with you the 3 ways you can reduce your cost per lead from your FB & IG Ads, so that you can get more leads coming through your funnel, without having to increase your budget.
Here's what you'll learn:
- What an average "CPL" is, and how to set your own benchmark.
- Why you need to be looking at your funnel (and not just your Ads) when trying to reduce your CPL
- How your campaign structure impacts your CPL, and the best way to set up your Ads to get more people signing up to your email list
- Why your media is now the most important past of your Ad; and what you should be split testing.
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