Ready, Set, Launch Podcast

Ever wondered how a low-ticket Profit-First Funnel really works in different types of businesses? In this episode, I'm taking you behind the scenes of 3 brand new client funnels, each designed to sell daily, attract dream clients, and feed into bigger business goals. You'll learn: ✅ How a coach uses a $24 funnel to fill her mastermind ✅ How a course creator swapped her freebie for a low-ticket offer (and the results so far) ✅ How a new course creator sells 3 x $97 course a day and is now on track for 6 figures Plus, I'll break down the backend strategy behind each funnel, what's working, what we're still testing, and how these funnels were adapted for: 👉 High-ticket coaching 👉 Signature course launches 👉 Low-ticket course models If you're curious about building a funnel that sells for you, without constant social media hustle, this episode will give you real examples, inspiration, and strategy to start thinking about your next funnel. 🎧 Tune in now and see how a Profit-First Funnel can fit into your business model.

The Truth About Low-Ticket Funnels: Do They Actually Work? There's a lot of noise in the online space right now about $27 offers, tiny product funnels, and the promise of passive income on autopilot... But is a low-ticket funnel really the golden ticket to scaling your business? Or is it just another shiny object that leaves you stuck, spinning your wheels, and not making the income you want? In this episode, I'm pulling back the curtain on what really works when it comes to low-ticket funnels; how I use them in my business, what I've learned from testing and tweaking my own offers, and the biggest myth I see online that's keeping so many course creators stuck. We'll talk about: ✨ Why low-ticket funnels aren't a business model (and what they actually are) ✨ The real power of tiny offers. Hint: it's not just about the inital sale ✨ What makes a high-converting low-ticket offer (spoiler: it's not a PDF) ✨ Why this funnel strategy works so well right now in today's online space ✨ And how low-ticket offers fit into a bigger strategy for $30K months If you're curious about low-ticket funnels or wondering if you should create one, this episode is a must-listen.

Today, I'm taking your BTS of how I launched my first online course, and how that course evolved over the years to become a stable, multiple six-figure source of income in my business every single year. Here's what you'll learn: 👉 Why it took me 12 months to create my first online course. 👉 The moment I made my first $4,000 in a week—and how it validated my course based business model. 👉 How niching down helped me scale Facebook Ad Launch Formula into a consistent multiple six-figure income stream If you've been procrastinating on launching your course because of fear, perfectionism, or feeling "too busy" → this episode is for you. Your first launch is just the beginning—it doesn't have to be perfect, but it DOES have to happen. And… exciting news! I'm making some big changes in my business, with new courses on the way. Stay tuned!

If you're planning to launch a course soon—or even within the next year—building your email list needs to be a top priority. In this episode of Ready, Set, Launch!, we're talking all things FUNNELS, focusing on the 5 essential elements that turn an everyday list-building funnel into a lead-converting powerhouse. Here's what you'll learn: The secret to creating a lead magnet that perfectly aligns with your paid offer. Why your email sequence is the key to building trust and driving sales. Simple tweaks to boost your landing page conversions. How to strategically sell low-ticket offers as stepping stones to bigger sales. The best way to drive high-quality traffic to your funnel. Your funnel has the potential to transform your business—but only if it's set up for success. Don't just create a funnel that exists; create one that converts. Let's dive in!

2025 is a year of innovation for course creators. There's no doubt about that. Today we're diving into 2025 Predictions for Course Creators. If you're looking to stay ahead of the curve, create transformational courses that sell with more ease, and grow your business this year, you're in the right place. Today, we'll be talking about: Why quality is more important than quantity when it comes to the courses you create and offers you launch. How AI is changing course creation and marketing - and why, as a course creator, you need to be embracing it. Why you should be prioritising building deeper connections with your audience - and how this will ultimately lead to easier sales. Balancing paid ads with organic marketing. The biggest challenge with live launching in 2025 and 3 strategies you can try to increase your attendance rates and conversions  😉 Let's get started.  

In this week's episode of Ready, Set, Launch, I'm taking you behind the scenes of exactly how I'd build a successful online course business, if I was starting from scratch in 2025!  Starting an online course based business from ground 0 can feel overwhelming and daunting, especially when you see others who already have an established audience and brand. But trust me—there's always room for more creators, more courses, and more unique perspectives. Today, I'm walking you through the 7 steps I'd take to build a 6 figure course business over 12 months. Here's what you'll learn: How to plan an offer stack to meet revenue goals (even with a small audience) Mindset shifts to stay focused, overcome imposter syndrome, and protect your energy Community-building tips to create meaningful connections with your future students Setting up a waitlist, nurturing your audience, and creating pre-launch excitement Why a validation launch can simplify your process and give you critical feedback Steps to deliver your course live, gather testimonials, and plan your next launch Tune in for all the tips and strategies I'd use if I were starting from scratch to build a sustainable, high-impact online course business that scales! Don't miss this episode if you're ready to build something incredible—one step at a time. Let's get ready, set, and launch!  

In order to make more sales in a live launch or in an evergreen funnel you either need: More leads coming into your funnel OR You need to increase the conversion rates in your funnel. It's as simple as that.  Today I'm going to share with you the 3 ways you can reduce your cost per lead from your FB & IG Ads, so that you can get more leads coming through your funnel, without having to increase your budget. Here's what you'll learn: What an average "CPL" is, and how to set your own benchmark. Why you need to be looking at your funnel (and not just your Ads) when trying to reduce your CPL How your campaign structure impacts your CPL, and the best way to set up your Ads to get more people signing up to your email list Why your media is now the most important past of your Ad; and what you should be split testing.  

You guys know I love Facebook Ads and Funnels. But having Ads running doesn't mean you don't need to do any other marketing in your business. Facebook Ads need to form part of your overall marketing strategy, they're not a standalone thing. This is particularly important if you're using Facebook Ads for Evergreen Funnels. When you're selling your courses evergreen style, there are less live touch points, which makes your day-to-day organic presence a little more important. In today's episode, I'll be sharing: How I show up in my business daily to improve my Facebook Ads performance The social media content that you should be posting to help convert lurkers into leads and sales Why you should be paying attention to your customer journey, and how this can impact how and where you show up How I use Instagram DMs (as an introvert) to network, build connections and convert clients.

When I talk to course creators who want to run Ads, usually there's a bit of hesitation and fear around spending money to make money and there's often a debate around organic v paid marketing. The way I see it is when you pay to run Ads, you're choosing to be seen. You're paying for the guarantee of your content reaching the right people every single day. But here's the thing; Paid advertising only ever pays off, when you're strategic around what you're advertising and why. Boosting an Instagram post and hoping for a course sale, is not the vibe. Instead, I encourage you to use Ads to fill your funnel, so you can continue to market to your dream leads days, weeks, months & years after they stumble across your sponsored post on the gram. Today on the Ready, Set, Launch Podcast, I'm sharing with you How To Use Facebook Ads To Sell An Evergreen Course. In this episode, you'll learn: The 3 different types of campaigns you can create to sell an evergreen course, and which one I recommend you start with. How you can get started with making evergreen sales for as little as $3 a day. What creative is working best for us for our lead generation & sales campaigns.

Whether you're wanting to sell your course on autopilot or generate high quality leads for your 1:1 services, your business can benefit from having an evergreen webinar funnel.  It's an upgrade from the traditional lead magnet PDF that you can use to grow our list, and the reason why it's an upgrade is because it includes video content. Video is the easiest and fastest way to build up the know, like and trust factor in a funnel. When you get the topic, presentation & pitch right in the webinar, it's a really easy way to attract clients & sell courses fast. In this day and age, where people have very short attention spans, and show up live rates are at an all time low, why wouldn't you want to turn your best performing live webinar into something people can watch on demand at 2x speed. In today's podcast episode, I'm going to give you a breakdown of my evergreen webinar funnel, and how you can create this in your business. Here's what you'll learn: The 2 different types of evergreen webinar funnels, and which one I prefer What you need to get crystal clear on before building out your funnel (and why this is often overlooked) My evergreen webinar structure  The tech requirements of an evergreen funnel 

I've noticed something lately... Everyone's talking about evergreen. Everyone wants an evergreen funnel. This is great, and I'm here for it. Being able to generate sales every day is an important part of having a profitable online business. But here's the truth; creating a high converting evergreen funnel is just as hard as pulling off a high converting live launch. So over the next few week's I'm going to be sharing with you my best tips to help you sell your online course evergreen style & get paid every day. Starting with today's episode: The Top 5 Mistakes Course Creators Make When Going Evergreen. Here's what you'll learn: Why some course creators struggle to convert leads to sales in an evergreen funnel. What not to do when deciding to turn your course evergreen. How to tailor your evergreen funnel to suit your business, offers & audience. The one thing you need to learn to really scale your evergreen funnel.  

"Jess, why aren't my Ads working??" is the #1 question I get on the daily. The good news is; you can find the answer by looking at your data. 🥸 So stop making assumptions about why your cost per lead is high or your sales are low - and instead, learn how to make data based decisions to improve your launch results.  Because if you really want to build a profitable online course based business; you're going to have to read and interpret your numbers. In this episode, you'll learn: The top 5 reasons why your Ads might not be working. How you can easily see what needs to be tweaked in an Ad to improve results (hint; it might actually have nothing to do with your Ads). The best way to improve your link clicks & lead costs.

Meet Susie Prout - Lactation Consultant, breastfeeding & bottle refusal expert. In this week's episode, Susie is sharing with us how she replaced selling on Instagram with Facebook Ads. Here's what you'll learn: A BTS look at how Susie launches her online Breastfeeding Membership. Why Susie wanted to move away from selling on Instagram. How Susie had her best ever launch without showing up on Instagram (and with life feeling hectic behind the scenes).

Do you know why your launches feel insanely stressful even if you're one of those organised people who have every single email scheduled? Do you know why that "do or die" energy has you questioning your entire business model every day of the launch even though you know your course is highly valuable?  Do you know why so many course creators want to turn their back on launch even though you see the potential? It's because if you're only relying on live launching for your payday, you're not making any money leading up to your launch.  Instead, you're working hard and actively watching your bank account dwindle. This is why I talk constantly about creating your sales ecosystem. It's about live launching, yes. Because who doesn't love a huge wad of cash? But it's about creating an evergreen sales system that brings you consistent $10k months every single month, no matter where you're at in the launch cycle. In this episode, I'll be sharing with you. How to build one simple system that converts leads into paying customers fast. The one thing you need in your funnel to get your dream clients to make a purchasing decision. How to fill your funnel with dream leads and scale your sales every single month.

In this episode, I want to share with you what I would do if I wanted to make 100k from an online course over a 12 month period. The secret to building momentum with your course launches How to create cash-generating launch events A simple way to plan your next 12 months How to learn the launch maths When you start to shift your expectations from launching as a once-off event and start looking at what your course can bring you over the next 12 months, 24 months and even five years, that's when your results start to snowball.

In this episode, I'm sharing with you the story of how one successful launch helped my client have her biggest financial year to date. We all know that launching can be quite a lot of work, especially when you're just starting out. But the long term benefits of launching, far outweigh the short term pain of organising your launch event. In this episode, I'm sharing: How my client changed her Ads strategy to pull off her biggest live launch event. The key elements of her launch strategy that helped her convert strangers to obsessed buyers. What my client did post-launch to keep her sales rollin' in for 11 months post launch. Chapters 00:00 The Benefits of Launching 03:17 Case Study: Elizabeth's Bootcamp Launch 05:55 Finding the Balance in Content 07:17 Authenticity and Connection in Launching 08:15 The Knock-On Effect of a Launch 10:44 Long-Term Strategy and Multiple Launches

Summary In this episode, Jessica Tutton shares her decision-making process in shutting down her membership, the Launch Club. She emphasizes the importance of having an offer stack and strategically planning an offer suite to guide customers through a journey. Jessica discusses the assessment and evaluation of offers to determine their profitability, scalability, and alignment with personal values. She then introduces the Launch Club and explains her decision to transition it from a back-end membership to a front-end membership. However, she realizes that the membership format does not align with her teaching style and long-term goals, leading her to shut it down. Jessica highlights the value of online courses and the ability to provide lifetime access to valuable content. She concludes by offering insights into the decision-making process for evaluating and eliminating offers in an offer suite. Takeaways Create an offer stack and strategically plan an offer suite to guide customers through a journey. Assess and evaluate offers based on profitability, scalability, and alignment with personal values. Consider the teaching style and long-term goals when deciding between a membership and course format. Online courses provide the ability to offer lifetime access to valuable content. Chapters 00:00 The Importance of an Offer Stack 02:00 Developing an Offer Suite 03:27 Assessing and Evaluating Offers 04:55 Introduction to the Launch Club 06:24 Launching the Membership 07:52 Evaluating the Membership 09:51 Realization and Decision to Shut Down the Membership 10:51 Course Creation vs Membership 12:48 Value of Online Courses 13:47 Shutting Down the Launch Club 15:40 Insights into Decision-Making Process

In this episode, Jessica Tutton reflects on the year 2023 and shares insights into her personal and business journey. She discusses the transition back to home life after a year of traveling, the importance of new hobbies and personal growth, and highlights from her business in 2023. Jessica also talks about making tough business decisions, navigating market conditions, and the controversial shift in the industry with the introduction of master reseller rights. She concludes by providing recommendations and strategies for course creators in 2024.   Takeaways Take time to reflect on your personal and business journey Find new hobbies and activities that allow you to switch off from work Focus on your core offers and create repeatable and scalable systems Be proactive in your business planning and make tough decisions when necessary Navigate market conditions and stay true to your authentic brand Chapters 00:00 Recap of 2023 and Reflection 02:25 Transitioning Back to Home Life 05:20 New Hobbies and Personal Growth 08:20 Business Highlights and Planning for 2024 11:15 Making Tough Business Decisions 13:14 Navigating Market Conditions 15:09 Controversial Shift in the Industry 17:29 Focus and Strategy for 2024

In this week's episode of the Ready, Set, Launch podcast, we interview Dr Ange Rogers from Numeracy Teachers Academy. In this episode, you'll learn: Why Ange decided to create an online conference and how it's helped her to grow her membership. What you should consider if you've ever thinking of creating any sort of online conference or summit. The importance of leading with value and impact when it comes to any launch event, and how this can help you grow your business faster.

In this week's epidode of the Ready, Set, Launch podcast, we interview Sharon Chelman from Little River Kitchen. Sharon share with us; Why Sharon almost gave up on her membership and how she bounced back to grow it by 400% within 12 months How Sharon uses Facebook ads to sell courses and grow her membership The tripwire Sharon used to help pay for a quarter of her ad spend during her recent launch