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Agency Leadership Podcast
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Agency Leadership Podcast

Author: Chip Griffin and Gini Dietrich

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The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.
288 Episodes
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In this episode, Chip and Gini tackle the difficult subject of firing an underperforming and problematic employee.
In this episode, Chip and Gini discuss the growing concerns surrounding AI in the agency world.
Chip and Gini discuss the authentic motivations and realities behind agency mission statements and values.
In this episode, Chip and Gini discuss a Reddit post about an agency leader going MIA and the repercussions for the team.
In this episode, Chip and Gini address a listener's question about the opportunities for growing an agency through outbound sales.
In this episode, Chip and Gini discuss the impact of AI on small agencies, focusing on the high expectations and possible disappointments it poses.
In this episode, Chip and Gini discuss how to handle situations when the problems affecting an agency's client relationship stem from external contacts.
In this episode, Chip and Gini discuss the common practice of providing free proposals and baseline ideas to clients.
In this episode, Chip and Gini discuss how agency owners should handle employees with physical and mental health concerns.
In this episode, Chip and Gini discuss how to manage situations where clients want to terminate contracts early.
Chip and Gini discuss how AI is perceived to speed up work, leading clients to have unrealistic expectations regarding turnaround times and pricing.
In this episode, Chip and Gini focus on the issue of employees over-servicing clients.
In this episode, Chip and Gini discuss the importance of having a clear vision for where an agency is headed while also acknowledging the need for strong operational skills.
In this episode, Chip and Gini discuss the frequent occurrence of receiving offers to buy agencies and how to handle these communications.
In this episode, Chip and Gini discuss the challenges of dealing with team members who may not be enthusiastic about the clients or the work your agency is doing.
In this episode, Chip and Gini discuss how agency owners should handle situations when an employee resigns.
In this episode, Chip and Gini highlight the challenges and potential pitfalls of over-relying on AI for content creation in PR and marketing.
Chip and Gini discuss the common scenario where clients give last-minute requests and share strategies for becoming part of the planning process earlier.
In this episode, Chip and Gini discuss whether or not employees can be encouraged to be "more strategic".
In this episode, Chip and Gini delve into the topic of scope creep in agencies.
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