The PinMeTo Podcast

Challenges and opportunities in the evolving SaaS industry with AI integration

Johan breaks down the unique challenges in the market, talks how cultural diversity drives unique customer behavior and how that affects SaaS companies’ growth in the EU. We also touched upon how AI gives SaaS products an opportunity to enhance customer experience, use efficiency and more. Our discussion also goes into Johan's strategic investment in PinMeTo, spotlighting his reasons for backing the company, including its "strong leadership" and the particularly "sticky product" that holds customers close. To hear the full conversation, search for "The PinMeTo Podcast" on your favorite podcast app or find us on Spotify.

In the latest PinMeTo podcast, we sit down with AI expert and design leader from Ambition, Johan Salo, to discuss the hot topics of AI in marketing, design and ethics.Key Highlights of the talk: AI Origins & Evolution: A new perspective at AI’s history and its current impact. AI & Design: How AI tools can help designers in creative processes. Ethical AI: What are the initiatives aimed at making AI more transparent. Surviving the AI Wave: Ways for designers and creatives to adapt to AI. Johan is a hands-on expert who has been in the digital production industry for over 15 years. From interactive installations to cutting-edge AI projects, his journey is as intriguing as it is instructive.

Welcome to our Meet the Investors series! In this episode, we're thrilled to introduce you to Sami Niemi, a tech enthusiast, visionary investor, and co-founder of Scalado, a trailblazing mobile imaging software company. Sami's journey in the tech world started with a fascination for the capabilities of computers to express things visually. This early passion, which began with coding demos on a Commodore 64, eventually led to the establishment of Scalado in 2000. Scalado rapidly became a global leader in mobile imaging software, with more than 1 billion licenses sold worldwide. Sami's innovative vision and relentless commitment to customer understanding and engagement ensured Scalado’s software and Intellectual Property Rights were licensed by leading smartphone companies and ASIC firms. In 2012, Scalado's impressive journey culminated in its successful acquisition by Nokia, which was later acquired by Microsoft. At Microsoft, Sami held the global role of Director of Photography in the Windows group until 2016. However, Sami's entrepreneurial spirit continued to blaze a trail in the tech industry. He has been involved with Spintop since its early days, first as an investor and later as a senior advisor and member of the investment committee, before eventually becoming a partner. Sami is also a co-founder of The Ground, a creative startup workspace located in Malmö, Sweden. With a deep understanding of trending technologies like AR/VR, AI/ML, blockchain, and crypto, Sami brings a unique perspective to the tech landscape. As an investor in PinMeTo, Sami is passionate about simplifying products to enhance user experience and believes in thinking beyond established norms to uncover better ways of doing things. He is highly focused on helping portfolio companies establish a strong sense of purpose and a set of core values to guide their operations. Sami's philosophy? Success is about actively creating and understanding opportunities, pursuing the right ones, and ensuring long-term, consistent execution of your vision with a dedicated and empowered team. Stay tuned to explore more about Sami's journey, his investment insights, and his passion for technology and product scaling! Remember to subscribe for more inspiring stories from our Meet the Investors series!

In the recent episode of the PinMeTo podcast, we had a great conversation with Patryk, the Head of Marketing of Epaka.pl - a leading courier service provider in Poland. Our discussion ranged from the challenges of SEO for courier companies to how they've been using PinMeTo to enhance their visibility and ensure security.‘’With PinMeTo, you can save a massive amount of time, massive!’’ said Patryk.

In this episode of the PinMeTo podcast, we interviewed Carlos Blommé de Lope, a growth hacker at Aimo Park, the largest parking operator in the Nordics. Carlos explains the challenges Aimo Park faced in terms of local marketing and how PinMeTo helps them to overcome them. You'll learn about Carlos's experiences working with PinMeTo and the great improvements he has seen in Aimo Park’s metrics since they started the collaboration. Carlos mentioned that after just two weeks of using PinMeTo, ‘’Aimo Park's Google My Business (now Google Business Profile) metrics skyrocketed, with a 1,000% increase in the number of directions to their parking facilities.’’

Join our insightful webinar, where Bernardo Candeias, the Communications Manager at PinMeTo, and Astghik Nikoghosyan, our SEO Expert, dive deep into the world of keywords and introduce the innovative new Keywords feature on the PinMeTo platform. Discover the importance of keywords in the digital landscape, how measuring keywords can optimize your SEO efforts, and how the new Keyword Insights feature can help identify trends, enhance local SEO strategies, and track performance. Enhance your understanding of searcher intent and optimize your online presence with this powerful new tool. Don't miss this opportunity to unlock the full potential of keywords for your brand!

Guest for this episode is Mark Bealin, founder and principal of SearchLab - one of the most well known agencies in the US, specialized on Local SEO. He's also the host of the video series "Suds & Search". In this episode, we talk about some hot topics in Local SEO. What is the difference between Local SEO vs. "regular" SEO? Why do you need strategic Local SEO? What framework do you need for success in local search? How do you optimize your Google My Business and what are companies usually missing out on? Which is the number one driver for traffic to your website? Welcome to our 16th episode of Let's Talk Local, hope you enjoy it! / Erik Andersson, PinMeTo

Guest for this episode is Jason Barnard, or as the internet calls him; "the Brand SERP Guy". Jason is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. At this episode we addressed the topic of local search and how it correlates (or not) with the rest of the ecosystem for search. A very interesting interview, or as Jason put it; "It was a groovy conversation!" Welcome to our 15th episode, hope you enjoy it! / Erik Andersson, PinMeTo

Interview with Clarissa Filius, Sr SEO Specialist and Local SEO Lead at Booming in the Netherlands. Clarissa is a well known name in the Local SEO community and give us her hot take on how and why Local SEO is important for all retailers. In this episode you'll get to know Clarissa and her project with starting the first Local SEO school in the Netherland, as well as her take on what you should be focusing on in Local SEO in 2021. Check out the full episode to get Clarissa's best "bang for the buck" tips to optimize your Local SEO. 

What does a Strategic Multi-Channel eCommerce Consultant think about Location Marketing? Michael talk about strong tech partners, personalized content and the importance of communicating with your audience in the right channels. 

In this special live session of the pod, a panel of experts from GroupM explained how retailers and other multi-location brands should create & execute their local strategies, focusing on 5 areas that are key for location marketing success. This is the third and final part of our series collaborating with GroupM, one of the world's largest digital media agencies. Let's Talk Local is a podcast about Location Marketing and the online-to-offline journey. Listen in as PinMeTo's location marketing experts interview marketers, thought leaders, and other location marketing experts – uncovering practical tips & interesting stories.This podcast is powered by PinMeTo. For more learning resources, head to www.pinmeto.com

In the second episode of our 3-part series on location marketing with GroupM, Technology Strategist Zahra Alikahi talks about the challenges in the adaptation phase for companies starting with new tech tools. Join the live session with GroupM on 8 April to hear how to implement location marketing strategies and participate in a Q & A  with the experts: https://www.pinmeto.com/groupm-webinar-signup Let's Talk Local is a podcast about Location Marketing and the online-to-offline journey. Listen in as PinMeTo's location marketing experts interview marketers, thought leaders, and other location marketing experts – uncovering practical tips & interesting stories.This podcast is powered by PinMeTo. For more learning resources, head to www.pinmeto.com

Scott Roemermann and Marie Audrézet Nybøle from GroupM, joined the pod to talk about strategies that are sure to lead to location marketing excellence.Listen & learn as the pros share their best strategies for business-boosting performance in the big 5 categories of location marketing: Location Management Local Search Community Management Local Content Data & Insights Let's Talk Local is a podcast about Location Marketing and the online-to-offline journey. Listen in as PinMeTo's location marketing experts interview marketers, thought leaders, and other location marketing experts – uncovering practical tips & interesting stories.This podcast is powered by PinMeTo. For more learning resources, head to www.pinmeto.com

Google's Rob Lawson joins to talk about Google's direct messages between customers and brands, called Business Messages. Listen & learn: Why companies should activate this channel How direct messages affect end users The ROI & other positive results from using direct messaging For more learning resources about local SEO, head to our website at www.pinmeto.com, or follow PinMeTo on LinkedIn.

PinMeTo’s own Björn Handell joins the pod to talk about: The challenges of digitalization for big companies The importance of nailing the online-to-offline customer journey Digitalization do’s and don’ts and for big brands For more learning resources, head to our website at www.pinmeto.com, or follow PinMeTo on LinkedIn.

Social Strategist Josh Hood from Above+Beyond joins us to talk about: Adapting social strategies to the “new normal” of Covid Which content goes best on which platform How to tailor content to local audiences For more learning resources about local SEO, head to our website at www.pinmeto.com, or follow PinMeTo on LinkedIn.

Abha Gallewale from Asics joins us to talk about: How social strategies are different at the local and brand levels Stats to watch, to see if you’re doing a good job with your social media efforts 2021 trends in social media marketing For more learning resources about local SEO, head to our website at www.pinmeto.com, or follow PinMeTo on LinkedIn.

Lush’s Katie Nugent joins us to talk customer experience. We cover: In-store customer experience, and how it’s changed since COVID Why it’s helpful to think of online directories as an extension of your physical shop’s storefront How brands can encourage & respond to customers sharing their experiences For more learning resources about local SEO, head to our website at www.pinmeto.com, or follow PinMeTo on LinkedIn.

Facebook’s Florian Will joins us to talk about Facebook as a source of information on businesses. We'll cover: Why Facebook became a place where people could find business info The shift from brand-level to local-level communication The impact of direct messages on customer engagement For more learning resources about local SEO, head to our website at www.pinmeto.com, or follow PinMeTo on LinkedIn.