The Enlightened Family Business Podcast

The Enlightened Family Business Podcast Ep. 154 - How a Family Turned a Passion Project into a Resilient Brand With Jodi Scott   In this episode of the Enlightened Family Business Podcast, host Chris Yonker welcomes Jodi Scott, co-founder of Green Goo. Together, they discuss the unexpected path her family took into the family business, which led to their product being distributed in over 150,000 retail locations. Jodi shares insights into their family dynamics, the influence of her parents, and the valuable lessons learned from their upbringing in a military household. The conversation dives into the challenges they faced, including a major setback that led them to buy back their company. Jodi emphasizes the importance of communication, proactive support, and mentoring in maintaining a healthy family business environment. The episode concludes with Jodi offering advice for other family-run businesses and recommending Green Go products, notably the versatile first aid ointment and skin repair cream.   ·       00:54 Jodi Scott's Journey into Family Business ·       02:28 Early Life and Influences ·       07:31 The Birth of Green Go ·       12:52 Sisterly Bond and Business Dynamics ·       19:32 From Farmer's Market to Full-Fledged Business ·       22:27 Challenges and Seeking Guidance ·       24:42 Establishing Trust and Roles in Family Business ·       27:34 Implementing Family Employment Policies ·       29:05 Expanding to Retail and Online Markets ·       30:07 Navigating Military Market and Retail Challenges ·       34:09 Facing and Overcoming Business Crises ·       39:16 Rebuilding and Future Plans ·       42:57 Advice for Family Businesses Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       Greengoo.com ·       Instagram: @greengoohelps   Jodi's Bio: Jodi Scott is the Founder of Green Goo and CEO of Spry Life, a family-owned portfolio of plant-based wellness brands. She co-founded Green Goo with her mother and sister in a small farmhouse kitchen, hand-crafting herbal salves that grew into a nationally distributed plant-based first aid brand carried in over 120,000 stores. With a background in biology, pre-med studies, and a Master's in Health Psychology, Jodi bridges traditional herbal medicine with modern science, focusing on clean healing, nervous system resilience, and reducing everyday endocrine disruptors. Her work emphasizes how small, thoughtful inputs compound over time, in health, leadership, and family systems. Jodi has lived every role inside a family business: product formulator, order packer, marketer, executive, and daughter. After selling Green Goo and later navigating a complex buyback to reclaim the company, she brings rare firsthand insight into continuity, conflict, trust, and alignment across generations. Today, Jodi works alongside her family running operations from their Colorado farm while mentoring other founders on building values-driven businesses that prioritize people, purpose, and long-term resilience. Her work sits at the intersection of wellness, entrepreneurship, and conscious family leadership.      

The Enlightened Family Business Podcast Ep. 153 - A Family Built Startup Story From The Kitchen Table with Mehmet Tascioglu   In this episode of the Enlightened Family Business Podcast, host Chris Yonker interviews Mehmet Tascioglu, the Gen Z founder of Mosaic Cakes, a unique family business based in the Detroit area. Mehmet shares his entrepreneurial journey, starting from his family's experience during the Great Recession, through his initial ventures like Connect Me Tutoring, to the establishment of Mosaic Cakes. The discussion delves into the values instilled by Mehmet's father, the significance of family collaboration, navigating decision-making, and the challenges of introducing a new product to the market. Mehmet offers insights on the importance of mentorship, the influence of cultural heritage, and his vision for Mosaic Cakes as a symbol of the American melting pot. The conversation also explores generational differences, the role of tradition and innovation in family businesses, and the aspiration to build an ethical and impactful brand.   ·       00:54 Meet the Gen Z Founder: Mehmet Tascioglu ·       03:14 The Origin Story of Mosaic Cakes ·       05:38 Building a Business During the Pandemic ·       09:10 The Unique Appeal of Mosaic Cakes ·       13:24 Family Dynamics in Business ·       18:24 Leadership and Decision Making ·       19:08 Defining Family Business Values ·       20:21 Family Influence on Business ·       25:23 Generational Perspectives and Challenges ·       32:12 The Importance of Mentorship ·       34:24 Future Plans for Mosaic Cakes   Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       Linkedin: @mehmet-tascioglu ·       Instagram: @mosaic_cakes ·       Tiktok @mosaiccakes   Mehmet's Bio: Mehmet is Co-Founder & Managing Partner at Mosaic Cakes. Prior to starting Mosaic Cakes, Mehmet founded the nonprofit Connect Me Tutoring in 2020, which has since grown into the nation's largest youth-run free tutoring service, providing over 40,000 sessions. Mosaic Cakes is a Michigan-based gourmet dessert company pioneering an entirely new category in the American market. Founded by Mehmet (Stanford MS&E), his mother Senay, and his brother Emir, the company transforms a cherished family recipe into handcrafted premium triangular cakes featuring crushed butter cookies folded into signature chocolate sauce with fresh fruits, crunchy nuts, or other premium ingredients, creating a stunning mosaic pattern in every slice. What began as a beloved family tradition—a dessert the founders grew up enjoying at birthday parties, family gatherings, and celebrations—has become a thriving direct-to-consumer and wholesale business. Throughout their lives, the family witnessed how even the pickiest eaters absolutely loved these cakes, validating that this exceptional flavor experience deserved to be shared with communities across America. At its core, the company's mission centers on positivity, inclusivity, and courage, helping Americans discover a dessert experience unavailable anywhere else in grocery stores, bakeries, or restaurants while building a values-driven business that celebrates family heritage and entrepreneurial spirit.

The Enlightened Family Business Podcast Ep. 152 - Preparing Next Gen Family Leaders for 2030 and Beyond with Amit Egan Datwani   In this episode of the Enlightened Family Business Podcast, host Chris Yonker introduces Amit Egan Datwani, an advisor and consultant in the ultra high net worth space. They discuss the transformative changes affecting the commercial real estate industry, particularly influenced by the pandemic. Datwani shares insights on the importance of deep personal work, spiritual and emotional development for the next generation, and how these factors contribute to innovation and family business continuity. They also touch on the roles of creative intelligence and adaptability in navigating the evolving real estate market. The conversation emphasizes the necessity for families to address inner dysfunction to ensure sustainable business success. ·       00:54 The Changing Landscape of Commercial Real Estate ·       01:25 Meet Amit Egan Datwani: A Journey in Family Business and Real Estate ·       04:22 Amit's Personal and Professional Evolution ·       09:47 The Direction Amit's Work is Evolving ·       12:38 Helping Families Find Alignment ·       16:37 The Importance of Inner Work and Innovation in Family Businesses ·       19:04 How to Know if Your Business Needs to Make a Change ·       27:03 The Importance of Personal Development for Next-Gen Leaders ·       44:22 The Future of Real Estate and Family Business Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       globalconsultingorganization.com ·       linkedin: @aedgco   Amit's Bio: Amit is the Founder and Chief Consultant of Global Consulting Organization (GCO). GCO is an internationally positioned Project-Starting Firm that's Visioning, Branding, and Marketing the Neighborhoods, Communities, and Cities of the Future—with particular expertise in Office Building TRANSFORMATION to SUPERCHARGE today's unsustainable Central Business Districts into Profitable and Purposeful Places of the Future. GCO is leading the movement for Real Estate's first TRULY-INTEGRATED Project Development Model: DESIGN|BRAND|BUILD. Amit showcases this innovation and keen mindset for Transformational Development as the engaging host of GCO FutureCast Episodes and as a headlining speaker or guest collaborator at Premier Experiences nationwide. With these credits, he is an influential C-Suite Advisor on the Future of Office Buildings, offering evolutionary perspectives about the vital power of Branding & Marketing in Commercial Real Estate, as well as how the concept of "Central Living Districts" will RE-imagine the Industry for 2030 and Beyond. As the leader of the GCO Collective, Amit ACTIVATES Best-in-Class creative talent from inside and outside the Real Estate Industry to LAUNCH Development Projects with a Unified Creative Vision. Using this VISION as a Project's lead facilitator, he's the driving force behind the movement to ELEVATE "The Human Experience" through the Built Environment, an essential commitment of the DESIGN|BRAND|BUILD Model. With two decades of experience working in & with Family Businesses in Real Estate (and previously the Apparel Industry), Amit also advises Multigenerational and Family Office Clients on how to integrate diverse perspectives into a cohesive, purposeful VISION that delivers superior outcomes. Amit is trilingual, proficient in English, Spanish, and Hindi. Leading with his Visionary Spirit, he mentors NEXT-GENERATION talent, including work with students at George Washington University's Center for Real Estate & Urban Analysis and at the Dwight-Englewood School. Amit enjoys spending time with his wife (a Writer and longtime Yoga Teacher), 27-year-old stepson (a New Jersey State Trooper and Personal Trainer), and 15-year-old son (who dreams of playing in the NBA). They love playing pickleball, boating, and exploring everything that South Florida has to offer. For inspiration, Amit LOVES reading, practicing yoga, and taking long walks around cities, ALWAYS thinking about TURNING IDEAS INTO REALITY.

The Enlightened Family Business Podcast Ep. 151 - From Daughter to CEO - Navigating Family Business Transitions with Amanda Osmer   In this episode of the Enlightened Family Business Podcast, host Chris Yonker talks with Amanda Osmer of Grappone Automotive, a New Hampshire-based family business rooted back to 1924. Amanda shares her journey growing up in a family business, how she eventually decided to be part of it, and the challenges she faced during the transition phase. The conversation touches on the significance of clear communication, inner awareness, and flexible governance. Amanda also discusses the importance of building a strong leadership team, handling multiple successions, and maintaining business integrity. Listeners gain insights into Amanda's dedication to community, the values driving her leadership, and her thoughts on keeping the family business resilient amid industry changes. ·       01:29 Amanda Osmer's Journey in the Family Business ·       03:14 Growing Up in a Family Business ·       07:17 Sibling Dynamics and Family Business Covenant ·       10:10 Amanda's Commitment and Vision for the Future ·       16:22 Navigating Family Business Transitions ·       23:02 Navigating Personal and Professional Boundaries ·       26:07 Implementing the EOS System ·       29:56 Family Employment Policies ·       35:21 Commitment to Community and Integrity ·       39:34 Documenting Family Business History Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       "Grappone Automotive: The Founding" Book at Gibson's Bookstore ·       Grappone Audiobook on YouTube   Amanda's Bio: Amanda Grappone Osmer is the fourth generation of her family to own and help operate Grappone Automotive, established by her great-grandparents as a single gas station in 1924.  Today Grappone represents four new car manufacturers with sales, service, and retail and wholesale parts departments. They employ about 350 Team Members and are located in Bow, NH. Team Grappone operates in an environment in which the whole person is asked to show up and participate at work with the company's mission in mind: to build lifelong relationships with team members, guests, and the community by serving with integrity, kindness, and respect.  In 2017 Amanda launched Leadership Grappone, a program that seeks out the company's emerging leaders and challenges them mentally, emotionally, and physically over a nine-month period with the goal of uncovering their true leadership potential. Faith and volunteer work are central to Amanda's life purpose, and she has served on many nonprofit and advisory boards in her career.  One project near to her heart is the co-founding of The Dewey School, a nature-based preschool located at Canterbury Shaker Village.  She lives in Sanbornton, NH with her husband, a high school coach and all-around amazing human being, their three children, dog and other critters, and fruit and veggie gardens.          

The Enlightened Family Business Podcast Ep. 150 - Fragile Power: Wealth, Identity, and Mental Health with Dr. Paul Hokemeyer   In this episode of the Enlightened Family Business Podcast, host Chris Yonker talks with Dr. Paul Hokemeyer, an expert in family business governance and mental health, about the complexities of wealth and psychological well-being. They delve into how societal perceptions of wealth impact individuals and families, leading to feelings of isolation, mistrust, and hyper-agency. Dr. Hokemeyer shares his journey from law to clinical psychology and discusses the importance of cultural competency in behavioral healthcare for high-net-worth individuals. Key topics include the challenges of managing narcissistic personalities within family systems, the necessity of setting enforceable boundaries, and the role of external support in fostering healthier family dynamics. ·       01:54 Introducing Dr. Paul Hokemeyer ·       04:50 Dr. Paul's Journey and Career Path ·       07:14 Challenges Faced by Wealthy Individuals ·       13:41 The Intersection of Wealth and Identity ·       22:48 Therapeutic Approaches and Observations ·       30:32 Hierarchies and Tribes in Human Society ·       31:13 Isolation and Wealth ·       35:31 Understanding and Treating Wealthy Patients ·       39:20 Narcissism in Family Systems ·       44:31 Dealing with Narcissistic Family Members ·       49:58 The Role of External Support Systems Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       draysonmews.com ·       Instagram @dr_paul_hokemeyer     Dr. Paul Bio: Dr. Paul Hokemeyer (J.D., Ph.D.) believes mental health matters for everyone, everywhere. He is the founding principal of Drayson Mews and author of Fragile Power: Why Having Everything is Never Enough (Hazelden, 2019) and Fragile Power 2.0: Wealth, Narcissism & Mental Health (2024), the leading resources for individuals, couples, and families of wealth seeking culturally respectful and clinically effective mental health services. In addition, Dr. Paul serves as the Senior Wellness Expert to Ispahani Advisory, a London-based consulting firm specializing in multijurisdictional, ultra-high-net-worth families. He is an Associate Member of the American Association for Addiction Medicine and holds a Clinical Fellow designation with the American Association for Marriage and Family Therapy where he received the 2025 award for Media Excellence.   Prior to graduating from the Harvard Medical School's Global Leaders in Healthcare program, Dr. Paul studied the use of digital technologies at the Yale School of Management. In addition to his academic and clinical work, Dr. Paul has extensive experience in the realm of philanthropy. He has stewarded over three million U.S. dollars to enhance the delivery of direct mental health services to disenfranchised communities across America, as well as through the Yale School of Public Health. Additionally, he serves as a trustee of the Palm Springs Art Museum, one of the world's premier centers for mid-century art, architecture, and design. Dr. Paul's research in the realm of wealth and mental health has been peer-reviewed and published in the Journal of Wealth Management, the International Family Offices Journal, Globe Law and Business, and Lambert Academic Press. His work has been featured in a wide variety of international media outlets including The New York Times, The Wall Street Journal, The World Economic Forum, the Johns Hopkins Newsletter, Harvard Business Review Arabia, CNN, Men's Health, The Guardian, Tatler (where he was selected as one of the world's top 'problem solvers'), the Campden Club, the Institute of Private Investors, WebMD, Psych Central and others. He is on the editorial board of Middle East Business News and Magazine, a leading resource for family businesses and entrepreneurs in the MENA region.      

The Enlightened Family Business Podcast Ep. 149. When Families face Echoes of the Past with Steve Legler   In this episode of the Enlightened Family Business Podcast, host Chris Yonker is joined by Steven Legler, an experienced family business advisor. Together, they delve into the complexities of family business dynamics, focusing on the impact of past events such as divorces, lawsuits, and separations on current relationships and decision-making processes. Chris and Steven discuss the essential components for creating sustainable continuity, including clear communication, inner awareness, family alignment, and evolving governance. They emphasize the necessity of addressing deep-rooted issues through awareness and professional guidance, highlighting the importance of conflict management, personal development, and the role of external advisors in facilitating effective family meetings. The episode serves as a comprehensive guide for families looking to build a cohesive and thriving multi-generational business.   ·       02:44 The Importance of Awareness in Family Systems ·       05:07 Steven Legler's Background and Expertise ·       08:46 Echoes of the Past: Family Blowups and Their Impact ·       10:33 Identifying and Addressing Family System Symptoms ·       18:50 The Role of Advisors in Family Dynamics ·       22:06 Building Family Councils for Future Decision Making ·       25:42 Creating Awareness and Addressing Artificial Harmony ·       32:22 Handling Addiction in Families ·       39:01 Creating Safe Spaces for Dialogue ·       41:07 Challenges in Family Meetings ·       42:27 Generational Trauma and Stress   Websites:   ·       fambizforum.com. ·       www.chrisyonker.com ·       stevelegler.com                  

The Enlightened Family Business Podcast Ep. 148: Managing Stress and Anxiety for Optimal Performance with Elle Ingalls In this episode of the Enlightened Family Business Podcast, host Chris Yonker sits down with Performance Coach and stress expert Elle Ingalls. They discuss strategies for handling stress responses, especially in high-pressure situations. Elle shares her journey from a symphonic conductor to a coach for athletes and executives, highlighting techniques to interrupt stress and improve performance. The conversation covers the biological aspects of stress, misconceptions about dealing with stress, and practical exercises to stay calm and focused. By exploring how to create a supportive environment and maintain inner awareness, this episode offers valuable insights for anyone looking to perform their best in both personal and professional realms. ·       01:28 Meet Elle Ingalls: From Music to Mental Toughness ·       03:39 The Birth of a Coaching Journey ·       08:49 The Science Behind Stress and Performance ·       16:08 Addressing Anxiety in Today's World ·       24:23 Debunking Myths About Stress ·       27:26 Personal Breakthrough and Client Success Stories ·       28:18 Understanding the Stress Response ·       29:00 Individual Reactions to Stress ·       30:33 Self-Awareness and Stress Management ·       35:13 Practical Techniques for Reducing Anxiety ·       43:00 The Role of Conductors and Musicians ·       48:37 The Impact of Stress on Health and Longevity Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       elleingalls.com   Elle's Books: The Pressure-Free CEO Pressure-Free Parenting Elle Ingalls Bio: Elle Ingalls is the author of Pressure-Free Parenting and The Pressure-Free CEO. She's the creator of The Pressure-Free Method, a revolutionary performance method designed to help high-achieving individuals from CEOs to students to break free from stress and unlock their full potential. With a unique blend of expertise as a performance coach, executive, college athlete, and professional musician, Elle developed this method to stop the fight-or-flight stress response before it starts, enabling sharper decision-making, increased resilience, and greater success without burnout. People turn to Elle when the pressure is high and the stakes are higher. Her method offers practical, science-based tools to navigate intense demands while maintaining clarity, confidence, and health. Whether you're leading an organization or team, feeling the pressures of performance at work or school, or have challenges with your health or relationships, Elle empowers you to rise above stress, boost productivity, and thrive in both business and life—pressure-free.                

The Enlightened Family Business Podcast Ep. 147: The Inner Work of Leadership in a Family Business with Kevin Hancock In this episode of the Enlightened Family Business Podcast, host Chris Yonker interviews Kevin Hancock, Chair of Hancock Lumber, about his journey and transformation in leadership. Kevin shares his personal and professional challenges, including losing his father to cancer, navigating a significant economic recession, and coping with a rare voice disorder. Kevin's experiences led him to initiate major cultural changes at Hancock Lumber, focusing on putting employees first and fostering authentic, meaningful work environments. He also discusses his connection with the Pine Ridge Indian Reservation, where he found inspiration and a new perspective on leadership and the human experience. The episode delves into themes of self-discovery, healing, family business governance, and preparing future generations to lead with heart and authenticity. ·       00:54 Meet Kevin Hancock: A Legacy of Resilience ·       03:42 Navigating Personal and Professional Challenges ·       13:36 The 2008 Economic Crisis and Its Impact ·       18:58 A Journey of Self-Discovery and Healing ·       27:25 Finding Purpose at Pine Ridge ·       32:22 The Emotional Draw to Pine Ridge ·       36:25 The Power of Presence and Authenticity ·       40:21 The Impact of Prioritizing Employee Experience ·       50:47 The Role of Ownership and Family Legacy ·       59:24 The Importance of Inner Work and Self-Discovery Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       hancocklumber.com ·       doortwo.com   Kevin's Books Not For Sale: Finding Center in the Land of Crazy Horse The Seventh Power: One CEO's Journey into the Business of Shared Leadership 48 Whispers from Pine Ridge and the Northern Plains Kevin's Bio: KEVIN HANCOCK is the Executive Chairman of one of America's oldest family businesses as well as an award-winning author and nationally recognized public speaker. Established in 1848, Hancock Lumber Company is led by its 720 employees operating 12 lumberyards, 3 sawmills, a truss manufacturing facility, and timberlands in Maine, New Hampshire, and Massachusetts.  Since 2014, Hancock Lumber has been recognized with the 'Best Places to Work in Maine' award. The company is also a recipient of the Maine Family Business of the Year Award, the Governor's Award for Business Excellence, the ProSales National Dealer of the Year Award, and the Maine Retailer of the Year Award. Kevin is a past chairman of the Northeastern Retail Lumber Association, the National Lumber & Building Material Dealers Association, and the Bridgton Academy Board of Trustees.  Kevin has also served of the Board of Directors for the Hussey Seating Corporation in Maine, the Seneca Sawmill Corporation in Oregon, and the Maine Indian Tribal State Commission. Kevin is a recipient of the Ed Muskie 'Access to Justice' Award, the Habitat for Humanity 'Spirit of Humanity' Award, the Maine Development Foundation 'Ken Curtis Leadership Award', and the Maine Basketball Hall of Fame 'Directors Award'. Kevin also partners with the executive coaching firm DoorTwo to provide senior management training programs around the concepts of shared leadership, dispersed power, and deep employee engagement. Kevin is a frequent visitor to the Pine Ridge Indian Reservation in South Dakota and an advocate of strengthening the voices of all individuals—within a company or a community —through listening, empowering, and shared leadership.  He is a graduate of Bowdoin College and lives in Maine with his wife Alison.        

The Enlightened Family Business Podcast Ep. 146: How Great Leaders Turn Challenges into Puzzles with Radhika Dutt In this, the first episode of the Enlightened Family Business Podcast, host Chris Yonker engages with guest Radhika, a seasoned advisor and published author, to discuss transformative strategies for family businesses. They delve into the concept of replacing traditional goal setting with a 'puzzle setting and puzzle solving' approach, emphasizing curiosity, adaptability, and collaborative learning. The discussion explores how family businesses can navigate succession, integrate innovative thinking, and balance risk while fostering clear communication and family alignment. This episode offers valuable insights for family business owners and leaders seeking sustainable growth and harmonious leadership transition. ·       00:55 The Old Model of Goal Setting ·       01:49 Guest Introduction: Radhika's Background ·       06:37 The Puzzle Setting Approach ·       07:38 The Importance of Succession Planning ·       16:52 The Problems with KPIs and Target Setting ·       21:48 Shifting from Goals to Puzzles in Business ·       23:44 Implementing Puzzle Solving in Sales ·       28:02 Collaborative Learning and Curiosity ·       33:11 Navigating Family Business Transitions ·       38:54 Balancing Risk in Family Businesses ·       41:24 Learning from Other Industries ·       43:59 Conclusion and Resources Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       OHLS Toolkit ·       linkedin: @radhika-dutt Radhika's Bio: Radhika Dutt is the author of Radical Product Thinking: The New Mindset for Innovating Smarter which has been translated into Chinese and Japanese. The methodology she introduced in her first book is now used in over 40 countries. She is an entrepreneur, speaker, and product leader who has participated in five acquisitions, two of which were companies that she founded. She is currently Advisor on Product Thinking to the Monetary Authority of Singapore (Singapore's central bank and financial regulator), and does consulting and training for organizations ranging from high-tech startups to multinationals on building radical products that create a fundamental change. Radhika has built products in a wide range of industries including broadcast, media and entertainment, telecom, advertising technology, government, consumer apps, robotics, and even wine. She graduated from MIT with an SB and M.Eng in Electrical Engineering, and speaks nine languages. Radhika is now working on her second book – it's about why goals and targets backfire and what actually works.  

Welcome to the Enlightened Family Business Podcast. In this inaugural episode of the Enlightened Family Business Podcast, host Chris Yonker introduces his unique approach to family business advising. Shifting focus from traditional elements like structures and finances, Chris emphasizes the importance of communication, inner awareness, alignment, and adaptive governance to create lasting legacy and harmony. Drawing on his 15 years of experience, Chris shares insights into navigating critical transitions such as generational succession and cultural shifts. Listeners are invited to explore deeper strategies for thriving family enterprises and to join the conversation through free webinars and forums hosted on chrisyoker.com. ·       00:00 Introduction to the Enlightened Family Business Podcast ·       00:54 Purpose and Vision of the Podcast ·       01:04 Host's Background and Philosophy ·       01:35 Exploring Key Themes and Frameworks ·       01:58 Call to Action and Resources Websites: ·       fambizforum.com. ·       www.chrisyonker.com  

Secret Thoughts of CEOS Ep. 145 The ROI of Inner Work: Why Conscious Leaders Outperform with Michael Brabant In this episode of 'Secret Thoughts of CEOs and Business Leaders,' host Chris Yonker delves into a profound conversation with Dr. Michael Brabant, a PhD, who specializes in leadership and personal development. They explore the future of leadership, emphasizing the importance of vulnerability, authenticity, and psychological safety within organizations. Dr. Brabant shares his personal journey, discussing his work on integrating higher states of consciousness into leadership and recounting his path from academia to leading meditation retreats and coaching top executives. The discussion also covers the interplay between individual and collective growth, the significance of nervous system regulation, and the transformational potential when leaders model true openness and humility. This episode offers valuable insights for leaders looking to deepen their impact and foster a more connected and empowered workplace.   ·       01:01 Exploring Leadership with Dr. Michael Brabant ·       02:38 Michael's Journey and Insights ·       07:46 The Importance of Vulnerability in Leadership ·       15:52 Navigating Family Systems and Truth ·       25:28 Codependency and Sovereignty in Leadership ·       31:33 Inner and Outer Leadership Dynamics ·       36:41 Emergent Leadership and Consciousness ·       44:11 The ROI of Inner Work for Leaders ·       48:46 Conclusion and Resources Quotes ·        " I think that in a world of AI and spoken wisdom that's not lived. People can try to close the gap of who they want to be and who they actually are by rhetoric and by tactics, and by complexity."[03:36] ·        "  Most people aren't vulnerable unless they have to be."[11:40] ·       "  And if my sparkler is lit because I'm lit, I have a lit relationship with my wife. I have a healthy relationship with my body. I'm connected spiritually. When I'm in my leadership role, I'm catalytic. I'm spiritually contagious, and it helps to light people's sparklers.' [45:04]  Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       candorandcoherence.com ·       Instagram: @candorandcoherence  

Secret Thoughts of CEOS Ep. 144 Family Business at a Crossroads: Navigating Relationships, Governance & with Ruschelle Khanna. In this episode, host Chris Yonker delves into the intricacies of family business management with guest expert Ruschelle Khanna. They discuss the importance of family governance, handling narcissistic family members, and breaking cycles of resentment. Ruschelle shares her journey from therapy to working with ultra-high-net-worth families and offers actionable advice for next-gen leaders in family businesses. Listeners are encouraged to seek support and set clear boundaries to foster healthier family dynamics and long-term business success.   ·       01:31 Guest Introduction: Rochelle's Journey ·       07:08 Chris Yoker's Background and Personal Story ·       08:09 Understanding Family Dynamics and Trauma ·       15:40 Navigating Family Business Challenges ·       23:49 Dealing with Narcissistic Family Members ·       28:42 Navigating Narcissistic Relationships ·       30:52 Setting Boundaries with Narcissists ·       32:32 The Importance of Family Governance ·       37:14 Educating the Next Generation ·       43:04 Addressing Family Resentments ·       49:53 Taking Action on Family Issues Quotes ·        "I started to see this overlap between. Money and health and family patterns and how it's all, we can't separate it at all." [05:58] ·        " Do some work yourself, because you're the ripple that is gonna start impacting the rest of the family. And when you shift your whole family shifts."[19:02] ·       " Yeah, because it's both, right? There's what a lot of times it's like, look, I believe you. Your family's difficult. I am not discrediting that. But you also are bringing a bunch of stuff that is probably not helpful, and that's usually what I see.' [52:09]  Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       ruschellekhanna.com ·       LinkedIn: @ruschellekhanna

Secret Thoughts of CEOS Ep. 143 Stop Leading on Autopilot: Mastering Conscious Communication.  With Chuck Wisner In this episode, Chris Yonker dives into the family business world and effective communication strategies, with this week's guest, Chuck Wisner.  Chuck is a seasoned advisor and coach in communication and leadership. Together, they discuss Chuck's book The Art of Conscious Conversations. The discussion explores themes such as the importance of examining hidden thoughts and stories that influence our communication patterns, the process of improving listening and communication skills, and strategies for facilitating effective conversations in high-stakes environments. Chuck shares insights on the value of awareness, vulnerability, and intention in transforming how we talk, listen, and interact, both in family settings and professional teams. ·       01:31 The Importance of Conscious Conversations ·       04:27 Understanding Conversational Patterns ·       09:44 The Power of Stories in Communication ·       14:29 Navigating Communication Challenges ·       17:45 Improving Listening and Understanding ·       20:36 The Practice of Managing Triggers ·       23:27 Building Better Conversations ·       25:19 The Power of Open-Handed Communication ·       28:02 Navigating Hostility in Teams and Families ·       28:58 Facilitation Techniques for Effective Dialogue ·       30:16 The Importance of Listening and Perspective Sharing ·       33:05 Leadership and the Power of Influence ·       41:09 Self-Awareness and Changing Behavioral Quotes ·        " I think we never were taught the ABCs of conversations, it's like, your notion about the fish and water. I use a similar quote all the time. We're like humans in conversation, not aware of the water we're swimming in, you know, we're just in it, because it's so habitual [07:58] ·        " It's this ego thing of holding onto your position tightly, having the answer. Rather than saying, can I learn something, Can I be a little humble? [26:11] ·       "My basic theory is the bigger the gap between what I'm seeing out loud and what I'm thinking, the more stress we live in.' [39:33]  Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       The Art of Conscious Conversations by Chuck Wisner ·       Chuckwisner.com ·       Facebook: Chuck Wisner ·       LinkedIn: Chuck Wisner  

Secret Thoughts of CEOS Ep. 142 The Art of Transitions, Maintaining Harmony, and Heritage with Scott Anderson In this deeply revealing episode, Chris Yonker sits down with Scott Anderson, founder and CEO of Doubledare Executive Coaching and a licensed mental health therapist, to unpack the silent epidemic of burnout among entrepreneurs and executives. With personal experience as a serial entrepreneur and trauma-informed therapist, Scott shares the real definition of burnout, why high performers are most susceptible to it, and how to reverse it—quickly and permanently. They explore the psychology behind overworking, the nervous system's role in stress addiction, and the cultural myths that keep us in cycles of burnout. Scott outlines a practical path to healing and freedom, including how to neutralize the stories that drive compulsive behavior, how to regulate stress in real-time, and what life looks like on the other side of burnout. 02:00 - What is burnout and how do we define it 04:20 - Scott's personal story: serial entrepreneurship and collapse 06:40 - The official definition and symptoms of burnout 08:30 - When rest doesn't help: signs it's not "just stress" 10:15 - The dangerous story behind entrepreneurial drive 14:00 - How childhood trauma contributes to burnout patterns 18:30 - Somatic stress recovery vs. "figuring it out" in your head 22:00 - R&R technique for real-time stress release 26:30 - What life after burnout looks like 32:00 - How to neutralize your most toxic stories Quotes ·       "Working harder and worrying more works - until it doesn't." [09:10] ·       "The most dangerous part is that burnout actually predicts financial success. That's what makes it so insidious." [37:20] ·       "Life beyond burnout is not a compromise. It's a profound upgrade." [39:30] Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       doubledareyou.us ·       BurnoutBreakthrough.com – Learn more about Scott's programs and book ·       FastFixCall.com – Schedule a free 15-minute triage call ·       Burnout Breakthrough – Available through Scott's site Scott's Bio: Scott Anderson is the founder and CEO of Doubledare Executive Coaching and Consulting, and is a licensed mental health therapist. He has been featured in both Forbes and Entrepreneur Magazines, and has helped hundreds of entrepreneurs and high-performance executives break through painful plateaus and achieve even higher levels of success and fulfillment at work and at home.

Secret Thoughts of CEOS Ep. 141 Balancing Boardrooms and Bedrooms - When You and Your Spouse are in a Family Business Together With Gabriela Embon In this powerful and practical episode, Chris Yonker is joined by transformational coach and author Gabriela Embon to explore what it really takes to sustain a legendary marriage—especially when love and business intertwine. Gabriela shares insights from her journey from engineer to relationship strategist and introduces the Four Pillars of Legendary Marriage from her book Becoming a Power Couple. Together, they dive into boundaries, communication, conflict repair, intimacy, self-awareness, co-leadership, and how couples can integrate their personal and professional lives with more grace, connection, and fulfillment. Whether you and your partner work together or not, this episode is packed with real-life tools to deepen your bond while still pursuing ambitious goals. 02:14 – Why relationships fall apart when home gets the "leftovers" 07:00 – "Your spouse comes first" - navigating loyalty and family friction 13:00 – Creating new identities when becoming a spouse and parent 16:00 – When both partners are drained - how disconnection begins 18:30 – Presence over performance: love is not about taking 24:00 – Operational vs. connection rituals to run a marriage well 26:30 – The power of "communication on demand" and weekly planning 28:00 – Physical intimacy as a foundation for emotional intimacy 30:00 – Couples working together: blending romance with strategy 35:30 – How affairs and breakdowns begin: the warning signs 38:00 – The bedroom is the sanctuary: why sleeping apart is a red flag 41:00 – Resentment, indifference, and relationship repair 44:25 – About Gabriela's book and where to learn more Quotes ·       "Your spouse comes first—even before your children, your parents, your business partners. Nothing should come between you."[07:32] ·       "When one partner feels like they're getting the leftovers, it's often because they've abandoned the co-creation of the relationship."[16:07] ·       "Love is beautiful—but it's not a strategy. Commitment is. Rituals are. Showing up even when you don't feel like it is."[28:30] Websites: ·       fambizforum.com. ·       www.chrisyonker.com GabrielaEmbon.com Gabriela's Book: Becoming a Power Couple Gabriela's LinkedIn Gabriela's Facebook Own Your Choices Own Your Life: The Four Pillars of a Power Couple with Gabriela Embon Own Your Creativity: Uncovering Truth in Conflict Gabriela Embon Forgive and Thrive: 179 | Essential Tools For Building A Lasting relationship with Gabriela Embon

Secret Thoughts of CEOS Ep. 140 Succession without Sabotage: How to Pass the Baton and Protect Your Culture with Andy Busser In this high-level conversation, Chris Yonker interviews Andy Busser, President and CEO of Pitcairn, a multi-family office with a deep legacy of serving ultra-wealthy families. Together, they unpack what it means to lead a family-owned enterprise, especially as a non-family CEO, and how modern governance, culture, and communication influence business longevity. Andy shares strategic insights and lived experience from both inside and outside the boardroom, including best practices for building fiduciary boards, designing family councils, developing rising generations, and aligning leadership around shared values. From employment policies to emotional landmines, this episode offers a rare look into the psychology, strategy, and heart of enduring family enterprises.   Timestamps 02:00 - Meet Andy Busser: from consulting and PE to Pitcairn's CEO 07:15 - Working with wealthy families: early client relationships that changed everything 11:10 - Educating the next generation: where and how to start the conversation 15:45 - Aligning values, interests, and business literacy in rising generations 20:00 - Family employment policies and why billion-dollar firms still lack them 24:10 - Hiring non-family CEOs and building fiduciary boards 28:40 - How to handle founder resistance, power transitions, and board pushback 32:20 - Addressing accountability and culture as primary family values 36:00 - Philanthropy: how separate pools can create clarity and harmony 39:30 - The importance of conflict, clarity, and governance documentation 45:15 - Trends in family business: what's changing, and what's still missing 50:30 - Why family retreats matter—and how to design them well 55:00 - Decision-making frameworks, role clarity, and culture building 1:00:00 - Andy's perspective on culture, hiring, and leadership assessments 1:04:15 - Where to learn more about Pitcairn and connect with Andy Quotes ·       "If you want to own the business for generations, P&L has to come last. It's not unimportant, it's a byproduct of vision, people, and strategy."[31:30] ·       "Problems age like milk, not wine. If you let them fester, they only get worse."[48:10] ·       "We're very intentional about the culture we want. Then we hire people who are great carriers of that culture."[60:45] Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       Pitcairn.com  Andy Busser President & Chief Executive Officer Bio: As CEO, Andy is responsible for guiding the firm's client-centric culture and overseeing all of Pitcairn's operations. His vision for the company is to continually evolve the Pitcairn client experience by enhancing the firm's integrated approach to sophisticated family office services for multi-generational families. Andy has a passion for solving complex problems. He also has a gift for establishing meaningful, lasting professional relationships. These traits were instrumental over the past decade as he spearheaded efforts to make Pitcairn's client experience a standard of excellence for family office service. His enthusiasm and curiosity inspire the entire Pitcairn team toward an unwavering focus on integration, innovation, and lifelong learning. Though known for his commitment to objective analysis, Andy sees Pitcairn as a driver of growth for both wealth and family relationships. His key priorities for Pitcairn are delivering an outstanding client experience, investing in talent, and leveraging technology. Andy's previous professional positions positioned him to acquire the knowledge, proficiency, and insight needed to steer a 100-year-old family office into its next century. Before becoming CEO in 2023, he served as Pitcairn's President of Family Office, where he led the firm's team of relationship managers, analysts, and client communications professionals. Prior to joining Pitcairn in 2015, Andy was a partner at Symphony Capital, a healthcare-focused investment manager of private equity and hedge funds, and a management consultant at The Wilkerson Group/Wilkerson Partners. A steadfast advocate for the importance of helping families become successful stewards of wealth, Andy is an in-demand public speaker and frequently presents at events hosted by industry organizations, such as Family Wealth Alliance, Family Office Exchange, and Family Business Magazine's Transitions and Family Business Legacy conferences. He is also sought out for his industry perspective by the business media and has been quoted in Barron's, Bloomberg, Crain Currency, NPR, Family Business Magazine, and elsewhere. He is also a regular contributor to Forbes where he writes a column about issues relevant to family office operations. Andy is a member of the Wigmore Association, a global collaboration of chief executive officers and chief investment officers from five leading family offices around the world. Additionally, he has served on multiple boards and is currently on the CEO Council of Family Wealth Alliance and is a trustee of the National Committee on American Foreign Policy. A graduate of Colgate University, where he majored in history, Andy is naturally creative and enjoys painting, especially landscapes. He is an avid reader and usually travels with a history or economics book in hand. Originally from Columbus, Ohio, Andy, his wife, and two sons now call suburban Philadelphia home. Whenever possible, Andy enjoys skiing in the Rockies or fishing the waters off Cape Cod.  

Secret Thoughts of CEOS Ep. 139 Leadership Evolution & Strategy with Nicole Van Valen  In this inspiring and energizing conversation, Chris Yonker sits down with resilience strategist, author, and former NFL and NBA dancer Nicole Van Valen to explore the real ingredients behind sustainable leadership. From burnout recovery to joyful performance, Nicole shares how leaders can build emotional and strategic resilience in today's fast-paced business world. They also dive into generational shifts in the workplace, the role of joy in high-performance leadership, and how managers can meet employees with empathy while maintaining accountability. Nicole's therapeutic background and executive coaching experience combine to deliver a masterclass on modern leadership for anyone navigating stress, change, or challenge.   Timestamps 02:10 – Introducing Nicole Van Valen: therapist, resilience strategist, former pro dancer 05:45 – From corporate burnout to joyful leadership 07:00 – Joy as a resilience resource: how dance kept Nicole grounded 10:45 – Should we do what we're good at or what we love? 13:10 – Defining resilience: the basketball metaphor for bouncing forward 16:05 – The razor's edge: individual pathways through adversity 19:45 – Resilience lessons from COVID and beyond 22:15 – Empathy vs. accountability: navigating messy leadership moments 28:30 – Cross-generational workplace friction and expectations 30:55 – Sick pets, hot days, and what's really going on with your team 33:45 – Coaching your team without becoming their therapist 36:45 – A surprising example of values-based leadership in action 39:00 – Nicole's top tip: put joy on your calendar 41:00 – Dessert first: the value of doing what lights you up 42:45 – Nicole's book, assessment tool, and free resources Quotes ·       "If you tap into the joys of your life, you're more energized to go into your organization and deliver." - Nicole Van Valen [06:50] ·       "Resilience is about bouncing forward. It's having a goal in mind—and a plan for when the stressors come." - Nicole Van Valen [13:15] ·       "Empathy doesn't mean we stop holding people accountable. It means we understand where they're coming from." - Nicole Van Valen [24:45] Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       KeenInsights.com ·       KeenInsights.com/book – The Joyful Leader ·       Free Sphere of Resilience Assessment – Take Nicole's 8-domain self-assessment for leaders    Nicole Van Valen, M.S., L.M.F.T., SHRM-SCP is an internationally recognized speaker, consultant, and published author of The Joyful Leader. With more than 25 years of experience across healthcare, behavioral health, and entertainment, she helps executives and organizations navigate stress, build resilient cultures, and lead with greater empathy and impact. Nicole is the Founder and CEO of Keane Insights, where she merges neuroscience, mental health, and leadership strategy to create high-performing, inclusive workplaces. A former Miami Dolphins Cheerleader and Miami HEAT Dancer, she brings unmatched energy and authenticity to her work—championing transformation through joy.

Secret Thoughts of CEOS Ep. 138 Self Awareness & Emotional Intelligence with Stephanie Chung In this electric and eye-opening episode, Chris Yonker sits down with aviation pioneer and leadership strategist Stephanie Chung to unpack what it truly takes to lead in today's world of diverse teams, generational differences, and ever-shifting business landscapes. Stephanie, the first African American president of a private aviation company in the U.S. and former CGO of Wheels Up, blends boardroom brilliance with neuroscience-backed leadership insight. From building trust through body language to unlocking innovation by embracing difference, Stephanie shares stories from her jet-fueled career and her newest book Ally Leadership. Whether you're a CEO, a team leader, or a parent navigating complex human dynamics, this episode will stretch your perspective on influence, equity, and modern leadership. Timestamps 01:45 - Meet Kristi Baxter and Chris Yonker: their backgrounds in family business, coaching, 01:45 – Introduction to Stephanie Chung and her aviation leadership journey 05:10 – Why we default to leading and selling in our own style - and why it limits us 07:15 – Six generations in the workforce: a communication and leadership wake-up call 09:45 – How the brain evaluates trust - and the power of facial expressions 13:00 – Ask, Listen, Learn, Act: the "ALLY" leadership model and its impact 19:00 – Dropping preconceived notions: how bias forms and how to meet people where they are 23:00 – Finding business in unlikely places: a story of jet sales and chicken farms 29:30 – Navigating generational differences around work-life values 33:00 – Meeting dynamics and how to create true psychological safety 35:00 – E.A.R.N. Model: How to truly earn allyship as a leader 39:00 – Why every team member should walk a mile in another's shoes 44:45 – One question every leader should ask to connect personally and meaningfully 46:30 – Where to learn more from Stephanie and access her leadership resources Quotes ·       "It's not about how you communicate. It's about how they prefer to be communicated with." [08:25] ·       "Bias isn't always bad. But we must be aware of it - especially when we're leading people who aren't like us." [19:30] ·       "Employees want leaders who are better communicators. Not just with words, but with presence and action." [44:50] Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       StephanieChung.com ·       YourAllyInLeadership.com - Sign up for Stephanie's neuroscience-backed leadership newsletter   Stephanie is not just an #1 international best-selling author; she's a force of strategic innovation, a beacon of change, and a titan in the world of business growth and human capital management. With over 30 years of experience, Stephanie has cultivated a reputation for turning challenges into opportunities and transforming growing businesses into thriving hubs of success. In her book, Ally Leadership: How to Lead People Who Are Not Like You, Stephanie Chung provides practical strategies for leaders willing to admit they don't have all the answers, accept that their perspective isn't the only one, and commit to learning about people different from themselves.

Secret Thoughts of CEOS Ep. 137 Succession Beyond the Transition: Gaining confidence while strengthening leadership and family relationships with Kristi Baxter In this masterclass-style episode, Chris Yonker and Kristi Baxter deliver a powerful, holistic perspective on the complex realities of succession planning. With decades of experience working with privately held and family-owned businesses—from $1M operations to $10B enterprises—Chris and Kristi unpack the emotional, strategic, and structural dimensions of continuity planning. This session goes far beyond strategy and legal frameworks; it ventures into the inner work required for a successful transition across generations. Whether you're preparing to step back, step in, or steward a legacy across generations, this episode offers the roadmap—and reflection prompts—you need now. Timestamps 01:45 - Meet Kristi Baxter and Chris Yonker: their backgrounds in family business, coaching, and enterprise leadership 08:30 - The story of Jeff: when life changes the plan and succession gets real 13:10 - Why succession is not an event, but a journey 16:30 - The top concerns facing family businesses today 21:00 - Common succession mistakes: replacing ourselves, unequal contribution, and CEOs who won't let go 29:45 - Should we sell or keep the business? The family-first lens on exit decisions 33:15 - Why traditional advisors aren't enough and how to build a holistic team 38:10 - Chris & Kristi's five-part succession methodology 43:00 - Diving deeper: self-awareness, readiness, and leadership development 49:00 - Governance, continuity, and what makes a transition successful 54:10 - Blind spots that derail transitions and how to name them 59:45 - The importance of facilitating difficult conversations in family systems 1:05:30 - Where to begin: tools, surveys, and one powerful question   Quotes ·       "Succession isn't an event, it's a journey of stewardship. And the journey starts now." [13:10] ·       "You can't build the future with the emotional weight of the past running the show." [53:45] ·       "Your organization is only as strong as the people in it. You are in the people business first." [43:15]   Websites: fambizforum.com. www.chrisyonker.com Contact Kristi: kristi@chrisyonker.com Take the Succession Survey    

Secret Thoughts of CEOS Ep. 136 What if growth isn't the goal? with Perrin DesPortes   In this deeply reflective and energizing episode, Chris Yonker and Perrin DesPortes engage in a rare bidirectional dialogue, unpacking the hidden costs of ambition, the personal reckoning that comes with burnout, and the awakening that's possible when business success is aligned with inner fulfillment. Perrin, founder of The Next Level Executive, shares his evolution from a high-powered career in dental distribution and M&A to building a purpose-driven coaching practice for healthcare entrepreneurs. Together, they explore the illusions of success, the cultural shifts shaping dentistry and family business today, and how to create a life, and business, you actually want to live in. This is a conversation about course correction, conscious entrepreneurship, and building legacy from the inside out.   Timestamps   02:00 - Meet Perrin DesPortes and his journey from corporate leadership to entrepreneurship 08:45 - Chris shares his path out of 3M and into legacy-centered coaching 16:15 - Why many entrepreneurs wake up inside a life they don't want 22:50 - Burnout, overwork, and boredom: what triggers the desire for change 29:40 - Dentistry's consolidation, private equity, and chasing someone else's dream 38:10 - The power of clarity: asking "What do I really want?" 44:55 - Family business succession, ego, identity, and the real work of letting go 52:35 - The sacred role of the advisor: holding discomfort and navigating emotional fire 58:00 - Partnerships, misalignment, and the silent cost of avoidance 1:04:20 - Entrepreneurship doesn't have to be lonely: the value of coaching and counsel 1:09:00 - Resources, next steps, and how to work with Perrin or Chris   Quotes ·       "Bored people make bad business decisions because they start chasing a dream that's not even their own."[22:50] ·       "Wherever you go, you take yourself with you."[41:35] ·       "Entrepreneurship can be a very lonely road - but it doesn't have to be."[1:04:20]   Websites: fambizforum.com. www.chrisyonker.com The Next Level Executive https://www.facebook.com/PerrinDesPortesNLE https://www.youtube.com/@PerrinDesPortes https://www.linkedin.com/in/meetperrin/ Perrin DesPortes is the Founder of The Next Level Executive.  He is a Washington & Lee University graduate and earned his MBA from the Darla Moore School of Business at the University of South Carolina.  Perrin has over 25 years of experience in the business side of dentistry, having run three different business units for Patterson Dental Supply over a 15-year career.  For the last decade, he has built and exited two very successful start-ups in TUSK Partners and Polaris Healthcare Partners, both of which focus in the Group Practice Consulting and Transactional space.  Perrin is happily married with an 11 year-old daughter at home.  In his spare time, he is an avid cyclist; enjoys cooking and reading; and loves good red wine and strong coffee.   The Next Level Executive combines Perrin's decades of experience working in Corporate America and consulting directly with healthcare entrepreneurs on their growth journey all distilled into actionable content and practical wisdom.  Next Level Executives have: ·       clarity in understanding how their business truly fits together ·       confidence in their ability to lead from a position of strength ·       an edge to make the right decisions at the right time If you've mastered practice ownership and are wanting to evolve from "a Clinician who owns a Practice to an Entrepreneur who leads a Business," then you need to focus on your own professional development to become a more effective executive – and becoming a more effective executive is what The Next Level Executive is all about…