Power Producers Podcast

In this episode of the Power Producers Podcast, host David Carothers interviews Don Weber of DR Weber Coaching. Don’s background reads like an international spy thriller—from selling diamonds in Antwerp to conducting intelligence operations for the U.S. and French governments. He joins the show to discuss how the skills he learned in those high-stakes environments translate to elite sales performance and corporate training. They dive into the art of profiling C-Suite executives before a meeting, the psychology of manipulation vs. persuasion, and why Don believes chasing money and power is ultimately unfulfilling. If you want to learn how to read people like an intelligence operative and communicate with absolute confidence, this episode is a must-listen. Key Highlights: From Diamonds to Intelligence Operative Don Weber shares his fascinating journey from being a commercial insurance broker to a diamond trader in Antwerp, which eventually served as his cover for intelligence work. He reveals how a background of "getting into trouble" made him a perfect recruit for government operations that required him to live under assumed identities in dangerous territories. Profiling the C-Suite Drawing on his intelligence background, Don explains the importance of building a psychological profile of your prospect before you ever step into the room. He and David discuss how to research a CEO or CFO—looking beyond just company stats to understand their personal motivations, lifestyle (e.g., home value, charitable giving), and risk tolerance to tailor the perfect pitch. The "Root Cause" of Sales Success Don and David agree that most salespeople fail because they focus on the product (insurance policies) rather than the root cause of the client's problem. Whether it's a dirty workers' comp mod or a lack of safety culture, identifying and fixing the underlying issue is the key to winning the account and delivering true value. Communication is the Ultimate Skill While hard skills are important, Don argues that communication is the ceiling on your potential. He shares how he helps corporate executives polish high-stakes presentations and master the art of engagement, ensuring that their message lands with impact—whether they are speaking to a board of directors or a room full of politicians. The Empty Cup of Materialism Having lived a life full of danger, money, and power, Don offers a sobering perspective on success. He warns against the trap of materialism, noting that many of the wealthiest people he knows are also the loneliest. True fulfillment, he argues, comes from helping others and living with purpose, not just accumulating "stuff." Connect with: David Carothers LinkedIn Don Weber LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Dr Weber Coaching Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In this episode of the Power Producers Podcast, David Carothers welcomes back Craig Bender, founder of INSUREU2, INC. What started as a marketing venture has evolved into a comprehensive ecosystem for insurance professionals, culminating in the launch of a new AI software designed to provide real-time guidance to producers. David and Craig discuss the noise in the industry regarding "coaches vs. doers," the pitfalls of hiring Virtual Assistants (VAs) without proper systems, and the difference between static chatbots and dynamic AI learning models. David also drops a major announcement about his personal production goals for 2026, pledging to document his journey to writing $1 million in new business revenue to prove that his strategies work in the current market. Key Topics Discussed: Insure You 2 AI Craig reveals his new software solution that sits on a producer's desktop and provides guidance in 0.5 seconds during live calls. Whether it is objection handling, cross-selling opportunities, or immediate quoting eligibility, the AI acts as an expert whisperer (or a "digital David Carothers") on the agent's shoulder. David’s 2026 "Show, Don't Tell" Challenge Tired of "keyboard warriors" and coaches who no longer produce, David announces his goal to write $1,000,000 in new business revenue in 2026. He plans to film and document every step of the process—from the cold calls to the closing meetings—celebrating every $100k milestone with a rare Cohiba Spectre cigar. The Virtual Assistant Dilemma The duo discusses why many agencies fail with VAs. Craig argues that VAs are often hired without the necessary guardrails or systems. He explains how his new AI solution pairs with VAs to monitor sentiment and compliance in real-time, ensuring they stay within authorized parameters. Operational vs. Sales AI David breaks down how he currently uses AI in his agency for operations (Refocus for renewals), content (Synthesia), and knowledge management (Delphi), while Craig contrasts this with his software's focus on live, front-end sales execution and sentiment analysis. Global Insurance Solutions Craig discusses taking Insure You 2 international, with operations in London and Asia, aiming to build a tech stack that is universally applicable across the global insurance industry. Connect with: David Carothers LinkedIn Craig Bender LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp INSUREU2, INC Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In this episode of the Power Producers Podcast, host David Carothers interviews Heather McKinnon, a "Protege" contestant from Horizon Insurance Services in Columbus, Ohio. Heather shares her atypical journey into the insurance world, transitioning from a background in biochemistry and CPG brand management to joining her husband's agency. They discuss the chaotic reality of balancing family life (including holiday stress and broken appliances) with the demands of being a producer, why "solving and serving" is the most effective form of selling, and how new producers can leverage referral networks to build trust before they even walk in the room. Key Highlights: The "Atypical" Path to Insurance Heather describes her background in biochemistry and brand management before being "recruited" by her husband to join the family agency. While she jokingly calls herself atypical, David points out that almost no one plans to go into insurance—most successful producers stumble into it from other careers. Solving and Serving IS Selling Heather admits she doesn't like "selling" in the traditional sense but loves solving problems. David validates this, noting that the best producers are often educators and problem solvers who don't need to use high-pressure tactics because they lead with value and solutions. The Power of Walking Away David shares a detailed story about a prospect with messy data and four other agents involved. By setting boundaries, demanding transparency (unredacted policies), and being willing to walk away, he flipped the power dynamic and won the account. This serves as a masterclass for new producers on why scarcity creates value. Time Management Sprints David breaks down his 50/10 rule for productivity: working with intense focus for 50 minutes (no phone, no email) and then taking a 10-minute break. This simple system eliminates distractions and ensures that no client waits longer than an hour for a response. Building a Referral Ecosystem For new producers battling imposter syndrome, David advises building a referral network with B2B salespeople (payroll, IT, etc.) who are calling on the same accounts. By establishing regular accountability meetings and sharing target lists, producers can generate warm leads and bypass the cold-calling grind. Connect with: David Carothers LinkedIn Heather McKinnon LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Horizon Insurance Services Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In the tenth installment of the "Becoming the Protégé" series on Power Producers Shop Talk, host David Carothers sits down with Rich Bales of the Avanti Group to discuss his journey from medical device sales to becoming an agency owner and contestant on The Protégé Season 3. Rich shares his entrepreneurial story, detailing why he left a high-stress corporate career to build a business with more freedom and control. They also dive into the realities of starting in personal lines versus commercial, the power of risk management over selling policies, and why Rich believes his background in medical sales gives him a unique edge in targeting healthcare accounts. Key Highlights: From Corporate Grind to Agency Ownership Rich explains his transition from a demanding career in medical device sales to launching his own independent agency. Motivated by a desire for better work-life balance and tax advantages, he left behind the "golden handcuffs" of corporate quotas to build something sustainable for his family. Starting Where You Want to Finish David and Rich discuss the common advice given to new producers to start in personal lines. David challenges this notion, arguing that there is zero correlation between selling a $500 auto policy and closing a $25,000 revenue commercial account. Rich agrees, noting that while personal lines provided "at-bats," his goal is to move entirely into the commercial space. Risk Management vs. Selling Insurance The duo emphasizes that the most successful producers don't sell insurance—they sell risk management. David shares his strategy of opening meetings by explicitly stating, "This is not an insurance conversation," focusing instead on solving operational problems that naturally lead to the sale. Leveraging Past Experience Rich discusses his plan to target the healthcare vertical, utilizing his deep understanding of hospital administration and medical groups from his previous career. He and David explore how private equity is consolidating the space, creating opportunities for agents who can offer sophisticated risk management solutions rather than just transactional policies. The "Protege" Mindset When asked why he joined The Protégé, Rich admits he wants to be the "dumbest guy in the room" to maximize his learning. He views the competition not just as a contest, but as a priceless opportunity to steal best practices from top industry leaders and implement them immediately to scale his agency. Connect with: David Carothers LinkedIn Rich Bales LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp The Avanti Group Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In this episode of the Power Producers Podcast, host David Carothers interviews Terrence McLean, Co-Founder and CEO of SageSure. Terry joins the show from Silicon Valley to discuss how SageSure has grown into a powerhouse in the catastrophe-exposed property market. They dive deep into the philosophy of running toward risk when others run away, the critical importance of physical inspections, and why independent agents remain the ultimate experts in distribution. Key Highlights: The "Go Left" Philosophy Terry explains why SageSure enters markets that national carriers flee. While others retrench, SageSure finds fertile ground in difficult territories by understanding the risk better than anyone else and "going left" when the industry goes right. Boots on the Ground: The Inspection Mandate Despite advancements in technology, Terry emphasizes that AI and aerial imagery are not yet ready to replace physical inspections. He details why SageSure relies on boots-on-the-ground to verify insurance-to-value (ITV) and condition, ensuring they only write the best risks to protect their capacity. Carriers Can't Be Everything Terry argues that insurance carriers cannot be "all things to all people." Their job is to manage capital and margin. He highlights that independent agents are the necessary experts who must navigate the market on behalf of the consumer to find the right fit when a carrier's appetite is full. The "Parting Gift": Market Stabilization Terry offers a positive forecast for the future, predicting double-digit price decreases in reinsurance by 2026. This signals that the worst of the hard market is likely behind us, which should eventually lead to primary price stabilization for consumers. Top Tier Agency Partners When asked what separates a top-tier partner from the rest, Terry points to relationships and trust. SageSure aims to be a "top 3" carrier for their partners, and in return, they prioritize agents who maintain open communication and consistent volume. Connect with: David Carothers LinkedIn Terrence McLean LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp SageSure Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In this episode of the Power Producers Podcast, host David Carothers sits down with Aaron Puchbauer, a contestant on Season 3 of The Protégé. Aaron’s journey to insurance is unique—he spent 15 years as a healthcare executive before a corporate restructuring led him to pivot into the world of risk management. They discuss how Aaron’s background as a C-Suite buyer gives him a unique advantage in selling to decision-makers, why he sends meeting agendas in advance, and how he utilizes AI to prep for appointments. If you are a new producer looking to differentiate yourself, or a veteran looking to refine your process, Aaron’s "buyer-first" perspective is invaluable. Key Highlights: From Healthcare Executive to Insurance Producer Aaron Puchbauer shares his transition from a 15-year career in hospital administration to becoming an independent insurance agent. He explains how the desire to control his own destiny and provide stability for his family (specifically his son with autism) drove him to an industry where effort equals equity. The Buyer’s Perspective: Winning the Meeting Having spent years on the other side of the table fielding pitches from vendors, Aaron knows exactly what decision-makers hate—and what they respect. He details his strategy of sending a proposed agenda well in advance of the meeting, asking the prospect to strike or add items. This simple step establishes respect for the prospect's time and differentiates him from the "show up and throw up" competition. Boots on the Ground: Physical Risk Assessment Aaron and David discuss the necessity of "walking the walk" during a prospect visit. Aaron shares a recent experience inspecting a restaurant where he checked everything from the walk-in coolers to the Ansel system (fire suppression). By physically inspecting the risk, he identified misclassifications and coverage gaps that the incumbent agent missed entirely. Leveraging AI for Sales Preparation Aaron reveals how he uses ChatGPT to prepare for sales calls. By prompting the AI to act as the business owner (e.g., a restaurant owner) and asking it to generate likely objections and questions, he walks into meetings prepared for the specific operational concerns of that industry. The Power of "Walking Away" David emphasizes a lesson that usually takes new producers years to learn: the ability to spot a "fool's errand." They discuss a specific case where a prospect’s data was so disjointed (impossible liquor sales vs. gross receipts) that it required a hard conversation about whether the account was even insurable, highlighting the importance of underwriting on the front end. Connect with: David Carothers LinkedIn Aaron Puchbauer LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Imming Insurance Agency Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In this episode of the Power Producers Podcast, host David Carothers welcomes back Andy Mathisen, Insurance Sales Manager for Homebot. They dive into how agencies can dominate the personal lines market by shifting from transactional relationships to value-driven engagement.  Andy breaks down how Homebot serves as a "set it and forget it" tool that keeps agents front-and-center with insureds while simultaneously generating leads for loan officers and realtors—flipping the traditional referral food chain on its head. Key Highlights: What is Homebot? Andy explains that Homebot is a monthly home digest sent to insureds with a staggering 76% open rate. Unlike standard newsletters, this digest provides homeowners with real-time data on their home value, loan balance, and purchasing power (equity for refinances, HELOCs, or new purchases). The "Santa Claus" Effect: Gaining Leverage  Historically, insurance agents are at the bottom of the referral food chain (Realtor > Lender > Agent). Andy details how Homebot changes this dynamic by aggregating a "Team of Professionals" on the client's dashboard. When a homeowner interacts with financial tools on the platform, the insurance agent can pass those leads back to lenders and realtors, creating immense leverage and reciprocity. Content Strategy: Donuts vs. Data David and Andy discuss why dropping off donuts at a loan officer's office no longer works. To win in today's market, agents must provide actionable data and tools that help their referral partners grow.  The "Too Busy" Trap  The duo critiques the mindset of agency owners who claim they are "too busy" for new leads. They discuss the necessity of implementing systems, departmentalization, and proper website content strategies (blogs vs. paid ads) to scale consulting capabilities without drowning in work. Pet Peeves: Pick Up the Phone! Andy shares his frustration with agencies that rely on complex phone trees or refuse to answer calls, and the growing trend of prospects "ghosting" after good sales calls. Connect with: David Carothers LinkedIn Andy Mathisen LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Homebot Ai Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In this episode of Power Producer Shop Talk, host David Carothers interviews Pam Seidler, the only female contestant in Season 3 of The Protégé. Pam shares her diverse background, from working in radio and TV to oxygen sales and a stint in the captive insurance world with AAA. Now, she's diving headfirst into commercial insurance, eager to prove that being new to the industry is not a disadvantage but an opportunity to learn without bad habits. David and Pam discuss the importance of mentorship, finding the right agency culture, and why starting directly in the middle market can be more beneficial than cutting teeth on small commercial accounts. Pam also opens up about her niche focus on the pet industry and gathering places (coffee shops, etc.), leveraging her past experiences to build a unique book of business. Key Highlights: Breaking into the Industry Pam shares her winding career path, which included stops at Fox News, tech startups, and medical sales, before a chance encounter on a plane planted the seed for an insurance career. After gaining experience as a captive agent, she made the leap to the independent side, drawn by the freedom and limitless potential of commercial insurance. The "New Producer" Advantage David argues that hiring producers with zero insurance experience is often better than hiring veterans with bad habits. Pam embodies this "blank slate" advantage, approaching the competition with a hunger to learn and no preconceived notions about how things should be done. This mindset allows her to absorb coaching and implement new strategies rapidly. Niche Focus: Pets & Gathering Places Drawing on her early career aspirations with Petco and PetSmart, Pam discusses her strategy to target the pet industry—from groomers to boarding facilities—as a primary niche. She also plans to focus on "gathering places" like coffee shops, utilizing her natural ability as a connector to build relationships in these community hubs. Finding the Right Agency Culture David advises Pam (and listeners) on how to interview an agency. He suggests bold moves like asking to speak with top and bottom producers, as well as current and former clients, to get a true picture of the agency's deliverables and support structure. This transparency is key to finding a long-term home. The Power of Spousal Support David shares a personal story about how his wife's unwavering support was the catalyst for launching Florida Risk Partners. He emphasizes that a strong support system at home is crucial for any producer navigating the ups and downs of a sales career, a philosophy he integrates into his Producers in Paradise event. Connect with: David Carothers LinkedIn Pam Siedler LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp AHI Insurance Group Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In this episode of the Power Producers Podcast, host David Carothers interviews Dean Bowen of Patriotic Insurance. Dean represents the next generation of producers, having transitioned from a background in blue-collar labor (roofing, manufacturing) into the insurance industry just over a year ago. They discuss the mental shift required to move from task-based physical labor to the self-motivated world of sales, the pros and cons of "niching down" too early, and Dean's fascinating deep dive into insuring Cryptocurrency Mining and High-Performance Computing (HPC) operations. Key Highlights: From Blue Collar to White Collar Dean shares his journey from patching roofs to writing policies. He explains that the hardest transition wasn't learning the coverage, but shifting his mindset from tangible, task-based work ("move that pile") to the ambiguous, self-directed metrics of insurance sales. However, his background allows him to instantly understand what his contractor clients value most. The Trap of Niching Too Fast While specialization is often encouraged, Dean admits he tried to brand himself as a specialist too early in his career. He discusses how this inadvertently discredited him with some prospects for general commercial real estate and why he recommends a more organic approach to finding your niche. Insuring the Wild West: Crypto & HPC Dean breaks down the complex world of insuring Bitcoin mining and High-Performance Computing. He details the three main types of clients (Co-host providers, Self-hosted miners, and Hosted miners) and the specific underwriting challenges they face, such as fluctuating currency values making Business Income coverage nearly impossible to place. Family Business Boundaries Working with family can be tough, but Dean and his father (the agency principal) have a system. Dean shares his simple but effective rule for maintaining a healthy relationship: Business is conducted on Microsoft Teams, personal life happens via Text. Advice for New Producers Dean advises new agents to cut their teeth on Commercial Real Estate. It offers a crash course in building valuation, occupancy codes, and risk assessment that serves as a foundation for more complex risks later on. Connect with: David Carothers LinkedIn Dean Bowen LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Patriotic Insurance Group Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In the seventh installment of the "Becoming the Protégé" series on Power Producers Shoptalk, host David Carothers interviews the first set of coaches for The Protégé Season 3: Zach Mefferd, Founder and CEO of ZipBonds, and Mike Fusco, President of Fusco & Orsini Insurance Services. Dressed in costumes (including sunglasses), the trio discusses their coaching strategies, evaluates the current crop of contestants, and strategizes for the upcoming draft. They also dive into the massive opportunity created by industry consolidation, sharing how independent agents can capitalize on the service gaps left when large brokerages acquire local agencies.   Key Highlights: Coaching Strategies for The Protégé Season 3 Draft Zach Mefferd and Mike Fusco join David to discuss their approach to coaching Season 3. While they keep their specific draft picks close to the vest, they hint at targeting contestants like Sam, Joe, and Jacob, noting Lloyd as a potential "dark horse." They emphasize that their coaching will focus on building both strengths and weaknesses, treating the competition like a sport to maximize producer performance. Why Insurance Mentorship is Critical for Producer Success The group agrees that the real prize of The Protégé isn't just winning, but the "priceless" access to insurance mentorship and industry connections. David highlights the weekly guest mentor calls featuring top industry leaders as an invaluable resource that participants should leverage fully to accelerate their careers, regardless of whether they make it to the end of the competition. Leveraging Insurance Industry Consolidation to Win New Business Mike and David discuss the significant opportunity created by rapid M&A activity and insurance industry consolidation. They note that when large brokerages acquire local agencies, service often suffers ("blood in the water"), creating a prime opening for independent agents to prospect dissatisfied clients who feel neglected by the new ownership. The Strategic Advantage of the Independent Insurance Agency The coaches proudly identify as "minorities" in the industry—independent agency owners who haven't sold out to private equity. They discuss the strategic advantage of remaining independent and local, especially when competing against national firms that often struggle to maintain the personalized service and community ties that made the acquired agencies successful in the first place. Season 3 Roadmap: Timeline and Contestant Development David outlines the timeline for the season, mentioning the upcoming live draft and the start of challenges, likely ramping up after the holidays to respect everyone's family time. He reiterates his commitment to providing candid feedback to help insurance producers grow, treating them like members of his own team.   Connect with: David Carothers LinkedIn Mike Fusco LinkedIn Zach Mefferd LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Fusco Orsini & Associates Insurance Services ZipBonds Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In this episode of the Power Producers Podcast, host David Carothers sits down with Elana Burr, Co-Founder and President of Talent Harbor. They tackle one of the insurance industry's biggest headaches: acquiring top-tier sales talent. David shares his own frustrating journey of trying to enter the industry without a "traditional" background, while Elana pulls back the curtain on how recruiters identify the "intangibles" that resumes often miss. If you are an agency owner tired of the revolving door of producers, or a candidate looking to break into the industry, this conversation provides the blueprint for finding the right fit. Key Highlights: Beyond the Resume: Elana and David discuss why industry experience is often overrated. The best hires frequently come from outside the industry, possessing innate traits like drive, competitiveness, and grit rather than just a list of insurance certifications. The "Good Conversation" Trap: Salespeople are professional communicators. Elana explains the danger of hiring someone simply because they "sold" you during the interview and how to use behavioral questioning to verify actual performance metrics versus a good story. The Passive Candidate Strategy: Why relying on job boards is a losing game. Elana reveals that 90% of their strategy involves hunting "passive candidates"—A-players who are currently winning in their roles and aren't looking for a job until they are approached. The Sales Manager Paradox: A common (and fatal) mistake agencies make is promoting their top producer to sales manager. The skill sets are often diametrically opposed, leading to a loss of revenue and a frustrated employee. Social Media as a Double-Edged Sword: Employers are looking at your profiles. The duo discusses how social media can be a massive asset for building a personal brand, or a liability that disqualifies a candidate immediately. Connect with: David Carothers LinkedIn Elana Burr LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Talent Harbor Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In the sixth installment of the "Becoming the Protégé" series on Power Producers Shop Talk, host David Carothers speaks with contestant Jacob Brawner of Brawner Insurance, based in Iowa and serving the Midwest. Jacob shares his unconventional path from being a teacher to joining his family's agency, originally focused on crop insurance. The conversation highlights Jacob's educational background as a key asset in his sales process, allowing him to patiently teach clients rather than just sell to them. They also discuss the importance of detaching from the outcome, the value of building a consistent pipeline, and how Jacob plans to leverage the mentorship and networking opportunities within The Protégé to accelerate his agency's growth. Key Highlights: From the Classroom to Commercial Insurance Jacob Brawner explains his transition from teaching to insurance, driven by a desire to continue his father's legacy after his brother purchased the agency. He discusses the steep learning curve of moving from a specialized crop insurance focus to a broader commercial portfolio and how his teaching background gives him a unique advantage in educating clients. Sales as an Educational Process David and Jacob dive into the philosophy that sales is actually education. They agree that taking the time to explain the "why" behind coverages, renewal processes, and loss runs builds trust and leads clients to ask the right questions, ultimately making the sale a natural conclusion rather than a high-pressure pitch. Detaching from the Outcome & Pipeline Strategy The conversation emphasizes the power of detaching from the outcome. David shares his mindset that he enters every meeting already in the "worst-case scenario" (not having the account), so there is only upside. They discuss the critical need for a robust pipeline to remove the desperation from sales, allowing producers to walk away from bad fits and focus on long-term relationships. The Power of Mentorship and Networking Jacob expresses his excitement for the mentorship aspect of The Protégé, noting that the Friday mentor calls alone are "priceless." He shares how the competition has already accelerated his growth and connected him with industry leaders, reinforcing David's point that the real victory lies in the process and the network built, not just the final prize. Identifying the Competition in Protege When asked who he sees as his stiffest competition, Jacob points to Aaron from the Carlyle Agency, citing their reputation as a "big deal" in the region. David offers his own take, noting that while Jacob, Joe, and Sam had the top video submissions, past seasons have shown that grit and execution often outweigh production value. Connect with: David Carothers LinkedIn Jacob Brawner LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Brawner Insurance Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In this episode of the Power Producers Podcast, David Carothers, Kyle Houck, and Clinton Houck explore how technology, customer experience, and new product offerings are reshaping opportunities in the insurance industry.  Clinton, who started his career at State Farm and later moved into the insurtech space, shares how his path led him to Fair, a company reimagining the vehicle warranty space. Historically plagued by poor customer experiences and shady telemarketing tactics, warranties are being reinvented as a trustworthy, transparent, and agency-distributed product.  Key Highlights: Disrupting Auto Warranties Clinton Houk explains how Fair eliminates dealership markups and regulation issues to offer independent agents a transparent, partner-focused warranty solution with a superior claims experience. The "Plus One" Cross-Sell Learn how to seamlessly integrate warranty discussions into everyday workflows. This strategy offers clients critical financial protection against repair bills while boosting agency revenue and retention. Closing Commercial Coverage Gaps David and Clinton highlight a major opportunity: protecting rideshare drivers and commercial fleets, which are often excluded by standard personal warranties, from cash flow shocks. Plug-and-Play Sales Tech   Clinton details Fair’s agent-friendly technology, from embeddable quoting links and APIs to an in-house sales team that can handle the entire process for your agency. Connect with: David Carothers LinkedIn Clinton Houck LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Fair Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In this fifth installment of the "Becoming the Protégé" series on Power Producers Shop Talk, host David Carothers chats with contestant Jeff Rountree, principal of the Roundtree Agency. The conversation is a flavorful blend of business strategy and culinary passion, as Jeff shares his journey from life insurance and corporate training to commercial ownership. They dive into the challenges of navigating an agency after a partner's passing, the importance of specialization in niche markets like health and fitness, restaurants, and contractors, and how Jeff's participation in The Protégé is already reshaping his professional life through networking and mentorship. Key Highlights: From Corporate Training to Agency Principal Jeff Rountree shares his pivot from life insurance to commercial ownership, navigating a partner's passing to focus on niche specialization in markets like restaurants and contractors. The Protégé: More Than a Competition Jeff joins Season 3 not just to win, but to leverage top-tier mentorship, expand his network, and accelerate his agency's growth through continuous learning. Mastering the Technical Side Jeff emphasizes the need for "brain surgeon" precision in insurance auditing and classifications to differentiate himself from transaction-focused agents. Crafting the Underwriter Narrative To prevent non-renewals, Jeff advocates for onsite client visits to build detailed, compelling stories for underwriters rather than simply submitting forms. Business Acumen with a Culinary Twist Using stories of cooking Katz's Deli pastrami and Italian pasta, Jeff illustrates how patience, preparation, and attention to detail are the secret ingredients for sales success. Connect with: David Carothers LinkedIn Jeff Rountree LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Roundtree Agency Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In this episode of the Power Producers Podcast, host David Carothers and co-host Kyle Houck welcome back Brian Ahearn, Chief Influence Officer at Influence PEOPLE. They discuss his fifth book, Influence from Above, a business parable that merges Robert Cialdini’s principles of persuasion with Biblical tenets. The conversation explores modern authorship using AI, the strict definition of ethical influence, and how to maintain relationships in a polarized world. Key Highlights: The Genesis of "Influence from Above" Brian Ahearn shares how a conversation with his daughter inspired him to map influence principles to Biblical concepts. The book serves as a sequel to The Influencer, following the main character as he applies these strategies within a church setting. Accelerating the Writing Process with AI David and Brian discuss leveraging technology in authorship. Brian details how he used ChatGPT as a real-time developmental editor—not to write the content, but to ensure character consistency and speed up editing, allowing him to finish the manuscript in just two months. Defining Ethical Influence Brian outlines his three-part framework to ensure influence never crosses into manipulation: 1) Be truthful, 2) Use natural principles (don't manufacture scarcity), and 3) Build relationships to leave people better off. Navigating Polarization and Relationships The group tackles the "cutoff culture" on social media. Brian explains how applying the principle of Liking and remaining genuinely curious about differing viewpoints allows him to maintain friendships despite opposing worldviews. Book Giveaway and Bonus Offer David announces a giveaway for the first 12 listeners to email him. Brian adds a bonus: buy the new book, email him the title of Chapter 2, and receive a digital copy of the prequel, The Influencer, for free. Connect with: David Carothers LinkedIn Brian Ahearn LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Influence PEOPLE, LLC Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In this episode of the Power Producers Podcast, host David Carothers and co-host Kyle Houck are joined by Jessica Fukuchi, co-founder of PCRG Insurance. They dive into the often-overlooked world of high-net-worth personal lines insurance and why middle-market commercial producers need to pay attention to it. Jessica shares her journey from a captive agent to building an independent agency specializing in high-net-worth clients, often through referrals from financial advisors. The conversation explores the strategic importance of partnering with a high-net-worth specialist to protect commercial accounts from being poached by large brokerages that offer both commercial and private client services. Key Highlights: Protecting Your Book with High Net Worth Partners David emphasizes a critical vulnerability for middle-market producers: if you aren't addressing the personal insurance needs of business owners and executives, a competitor who does—like a large national broker—can use that as a wedge to take the entire commercial account. Partnering with a specialist like Jessica allows agents to offer this service without having to master the complexities of the high-net-worth market themselves. Navigating the High Net Worth Landscape Jessica explains the nuances of the high-net-worth market, from working with family offices to understanding the complex portfolios of wealthy clients (multiple homes, luxury cars, etc.). She discusses the current hard market for umbrella and excess liability, noting that securing high limits often requires stacking policies from multiple carriers, a strategy far different from standard personal lines. The "Duty to Offer" and Risk Management The discussion touches on the agent's "duty to offer" comprehensive protection. David and Jessica agree that failing to discuss personal excess liability or cyber coverage with a wealthy client is a disservice that could lead to E&O issues. They highlight unique risks like kidnap and ransom for high-profile clients and the importance of addressing the "insurance junk drawer" many wealthy individuals accumulate. Work-Life Balance and Setting Boundaries Jessica shares her personal journey of overcoming burnout by setting strict boundaries between work and personal life. She discusses how delegating tasks, hiring a VP, and being transparent with her team about her need for family time allowed her to regain balance. This segment resonates with the hosts, who also prioritize life experiences and travel over being tethered to the office 24/7. Connect with: David Carothers LinkedIn Jessica Fukuchi LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp PCRG Insurance Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In the fourth installment of the "Becoming the Protégé" series on Power Producers Shop Talk, host David Carothers welcomes contestant Brian Shaw, the Principal at Alamo Insurance Professionals. Brian, a veteran of the US Army, law enforcement, and the financial services world, shares his powerful "why" for joining the competition. He discusses his unique challenge of feeling like he's "running in quicksand" while trying to grow his two-year-old agency and simultaneously train his son, who has Asperger's and type 1 diabetes. The conversation is a candid look at the father-son dynamic, the need for proven systems, and finding the discipline to succeed. Key Highlights: A Veteran's "Why": Building a Legacy Brian Shaw explains that after 20 years in the industry and a near-fatal battle with COVID that cost him his medical device business, he returned to commercial insurance. He joined The Protégé to find the systems and discipline he needs to train his son effectively, break his own "bad habits," and build a lasting legacy for his family. The Father-Son Dynamic & Overcoming Challenges Brian opens up about the unique joys and frustrations of working with his 31-year-old son, who is on the autism spectrum. He shares his personal struggles as a father and trainer, noting that his son is a "sponge" for information but struggles with focus and the father-son dynamic. Brian's goal is to use The Protégé's framework to become a better teacher and provide a clear path for his son to follow. Niche Focus: Construction and Agriculture With a deep personal background in agriculture (growing up on a farm in Indiana, 4-H, and FFA) and a strategic focus on construction (HVAC, electrical, and plumbing), Brian is working to establish his agency as a true risk management partner, not just a "policy peddler," in these specific niches. Fear of Failure: "I'm Most Concerned About Myself" When asked who he's most worried about in the competition, Brian gives the honest answer: himself. He shares his fear of letting his family and son down and his self-identified shortcoming of "tweaking" systems that are working instead of just executing. David's tip is to focus on the process—which is the real victory—rather than the competition. Connect with: David Carothers LinkedIn Brian Shaw LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Alamo Insurance Professionals Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In this episode of the Power Producers Podcast, host David Carothers sits down with Jeff Harris, the CEO and co-founder of Appulate, widely considered the original Insurtech (founded in 2005). Jeff shares Appulate's journey from solving the "abysmal" problem of supplemental form generation to becoming an all-in-one AI solution for agencies. They discuss the critical gap between insurance and technology, how AI is reshaping the industry, and why Appulate is taking a conservative and reliable approach to its implementation. The conversation also covers the dangers of agents using public AI tools with client PII and how technology is the "great equalizer" for small agencies. Key Highlights: The Evolution of the Oldest Insurtech Jeff Harris details Appulate's nearly 20-year history, which began by solving the pain of manual supplemental forms. Today, their Producer Connect platform serves as a "bolt-on" to an agency's AMS, acting as a broad marketing platform that saves time on data entry, obtains loss runs, and integrates with thousands of carrier portals to eliminate redundant work. AI's Role: A Conservative and Reliable Approach While AI is changing the industry, Jeff emphasizes that it must be reliable and consistent. He compares it to Tesla's autonomous driving—it had to be perfected before users could trust it. Appulate currently uses AI where it excels, such as parsing data from loss runs and deck pages, but avoids areas where the industry (like carrier portals) isn't ready for full AI integration, which could cause more problems than it solves. The Danger of "Lazy" AI Implementation  David and Jeff discuss the significant E&O and cyber risk of "fundamentally lazy" agents uploading policies with Personally Identifiable Information (PII) into public Chat-GPT. Jeff stresses the importance of using secure, vendor-provided AI solutions rather than unvetted public tools, highlighting that AI is already being effectively used in areas like fraud detection. AI as the "Great Equalizer" for Agencies Jeff explains that AI is a "once-in-a-generation opportunity" for small and mid-sized agencies to compete with the 100-pound gorillas. By automating manual, time-consuming tasks, AI reduces burnout and turnover, helps retain younger tech-savvy talent, and allows smaller agencies to achieve the same level of output and efficiency as their largest competitors without massive investments in headcount. Connect with: David Carothers LinkedIn Jeff Harris LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Appulate Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In this third installment of the "Becoming the Protégé" series on Power Producers Shop Talk, host David Carothers sits down with contestant Lloyd Brown. David opens the show with a candid discussion on the need for greater diversity in the "pale, male, and stale" insurance industry, commending Lloyd for joining the competition. Lloyd shares his powerful personal journey, from attending ministry school for six years to become a pastor to finding his calling in the business world. He explains how his core strength of empathy has become his greatest asset, allowing him to build a successful niche serving churches, religious organizations, and schools in the challenging Florida market. Key Highlights: From the Pulpit to the Middle Market Lloyd Brown details his unique background, explaining his decision to take his spiritual foundation and purpose "outside the walls of the church" and into the business world. This transition led him to insurance and, after binging the podcast for guidance, to The Protégé competition. A Mission for Diversity and Meritocracy Lloyd shares his motivation for joining the show: to represent people of color and spotlight the insurance industry as a powerful vehicle for creating generational wealth. He emphasizes his strong belief in meritocracy over victimhood, stating that success in production is open to anyone with the hunger and desire to achieve it. Empathy as a Niche-Building Superpower After discovering empathy was his top result on StrengthsFinders, Lloyd learned to embrace it as his key differentiator. This strength allows him to connect deeply with leaders of churches and schools, understand their missions, and navigate the difficult coverages unique to their operations (like property, SAML, and pastoral legal liability). Reframing Savings as Mission Impact The conversation highlights the unique value of serving non-profits. Lloyd shares a story of saving a school $27,000 by reclassifying work comp codes (moving employees from 9101 to 8868), which the school used for employee bonuses. David adds a powerful tip: agents in this niche should get client testimonials and reframe savings not in dollars, but in mission terms (e.g., "10,000 more Bibles"). Connect with: Lloyd Brown LinkedIn David Carothers LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp USI Insurance Services Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In this episode of the Power Producers Podcast, host David Carothers sits down with Toby Hung, co-founder and COO of 1Fort, to discuss the practical application of AI in commercial insurance agencies. Toby shares his background on both the carrier and tech sides, explaining why he co-founded 1Fort to bridge the gap between insurance and technology. The conversation centers on how AI can automate the most time-consuming, non-revenue-generating tasks—like the submission-to-bind process—allowing agencies to 10x their revenue without 10x their headcount. They also explore why AI is the "great equalizer" for small and mid-sized agencies. Key Highlights: The All-in-One AI Solution Toby Hung addresses the frustration agents feel after buying multiple "point solutions" that overpromise and under-deliver. He details 1Fort's all-in-one approach, which uses AI to automate the entire commercial submission process—from extracting data and entering it into carrier portals to generating high-quality, white-labeled client proposals, coverage comparisons, and marketing summaries. AI as the "Great Equalizer" The conversation highlights how AI levels the playing field, enabling small and mid-sized agencies to compete directly with 100-pound gorillas. By using AI, smaller, hungrier agencies can achieve the same level of output, accuracy, and speed as their largest competitors, who are often backed by massive resources. Solving Agency Turnover and Burnout Toby explains that AI is a powerful tool for employee retention. By automating the manual, repetitive tasks that lead to burnout (like spending nine hours a week on submissions), agencies can empower their staff to do more meaningful, high-value work. It also helps attract younger talent (Gen Z, millennials) who expect modern technology in the workplace. Bridging the Tech and Insurance Gap Coming from both the carrier side at AIA and working in big tech, Toby explains that insurance people and tech people often "don't speak the same language." 1Fort was built with agency feedback to be an accessible tool that integrates directly into existing workflows, rather than being another complex piece of software that requires hours of training. Connect with: David Carothers LinkedIn Toby Hung LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp 1Fort Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes