Modern Direct Seller Podcast

In this episode of the Modern Direct Seller Podcast, we're talking all about why direct sellers need their own website in 2026. We're diving into the problem with relying only on social media, the limitations of corporate websites, and how having your own website helps you capture leads and build credibility. You'll learn about the new Oh My Hi and Project Broadcast integration that automates follow-up through email and text, plus discover the Capture and Convert page template designed to help you get started fast.Ready to claim your FREE Capture and Convert page with any Oh My Hi subscription? This limited-time offer includes a done-for-you website setup to help you start capturing leads fast. Time-Based Notes:0:50 - The Problem with Social Media Dependency2:11 - Benefits of Having a Website Home Base3:56 - Corporate Website Limitations6:09 - Oh My Hi Platform Introduction7:14 - Project Broadcast Partnership Announcement12:08 - Automation Benefits and Use Cases13:41 - Platform Differentiators and Support15:16 - Capture and Convert Page Introduction17:17 - Free Setup Offer and ClosingShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode274

In this episode of the Modern Direct Seller Podcast, we chat with Ashley McDonald, a therapist and nervous system first business mentor, about high functioning burnout. The conversation explores why high functioning burnout is invisible to others, how high-achieving women live in a constant state of "never enough," and practical tools like the Somatic Wealth Framework and micro moments of stillness to help you stop adding and start subtracting.You can connect with Ashley through her podcast "Shamelessly Ambitious" or access her mini webinar "The Energy Advantage Training" which addresses the three capacity leaks affecting high-achieving women and provides simple resets for managing exhaustion.Time-Based Notes:1:12 - Rapid Fire Questions5:53 - Ashley’s Career Journey8:48 - Defining High Functioning Burnout11:19 - Identifying Value Misalignment14:36 - Recognizing Capacity Issues and Internal Signals17:28 - The Somatic Wealth Framework20:05 - Micro Moments of Stillness and Cortisol Addiction22:54 - Adding vs. Subtracting Approach26:44 - Truth-Checking28:19 - First Steps for Recovery29:43 - Inner Child and Self-CompassionShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode273

In this episode of the Modern Direct Seller Podcast, we're talking all about modernizing your party and group selling strategies for 2026. You'll learn how to leverage pop-up shop experiences, referral programs, text-only selling, collaboration opportunities, and problem-specific parties to connect with customers in ways that feel simple, fun, and effective in today's market.Looking to access the complete Party Like It's 2026 training with templates, scripts, and messaging strategies for all five strategies? Join the Modern Direct Seller Academy for just $15!Time-Based Notes:1:13 - Why Traditional Facebook Parties Don't Work Anymore6:15 - Strategy 1: Pop-up Shop Experience8:34 - Strategy 2: Referral Programs11:02 - Strategy 3: Text-Only Selling Strategy14:40 - Strategy 4: Collaboration Approach17:04 - Strategy 5: Problem-Specific Parties19:24 - Applying the Strategies Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode272

In this episode of the Modern Direct Seller Podcast, we chat with Maggie Schneider, SEO savant and founder of Hilltop Help, about getting more traffic to your website. Maggie shares why direct sellers should have their own websites, the foundational SEO steps that matter most, and how blogging and Pinterest work together for long-term visibility. She also covers quick wins like setting up Google Analytics and creating a Google Business Profile. You can connect with Maggie at hilltophelp.com to explore her services, blog, and courses, or follow her on Instagram for quick SEO tips. Don't forget to grab her free SEO checklist to get started with the basics.Time-Based Notes:1:25 - Rapid Fire Questions3:41 - Maggie's Career Transition6:41 - The Importance of Having Your Own Website12:14 - SEO Fundamentals and Quick Wins15:13 - Content Strategy and Keyword Research18:02 - Blogging Relevance and Long-term Value22:57 - Leveraging Pinterest for Traffic25:07 - Google Business Profiles SetupShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode271

In this episode of the Modern Direct Seller Podcast, we're talking all about New Year's resolutions and goal-setting for 2026. We're sharing the science behind why goals work and what it takes to actually stick with them beyond February. Get ready to set clear focus areas that will help you grow your direct sales business this year.Want accountability and support to hit your 2026 goals? Join the Modern Direct Seller Academy Pro or VIP program and get access to this Friday's virtual retreat plus the exclusive "Party Like It's 2026" training with five different sales strategies, templates, and all the assets you need.Time-Based Notes:3:44 - The Science and Statistics Behind Goal Setting8:30 - Academy Programs and Virtual Retreat9:37 - Consistency and Systems12:17 - Primary Money-Making Activities15:27 - Party Like It's 202616:42 - Personal Brand Elevation19:18 - Personal Branding Updates and 2026 GoalsShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode270

In this episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder reflect on their business journey throughout 2025, sharing what worked and what didn't. They share insights on growth, team dynamics, and the importance of adapting strategies. They also get real on personal wins and family life, culminating in a look ahead to 2026 and the goals they have set for the upcoming year.Time-Based Notes:2:29 Overall 2025 Business Performance Assessment8:46 Academy's Unexpected January Success12:40 Oh My Hi Platform Achievements and Growth14:32 Partnership Strategy Success18:02 Affiliate Incentive Trip Failure Analysis26:38 Team Evolution and Operational Changes29:46 2026 Strategic Plans and Outlook31:07 Personal Life and Vacation PlanningShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode269

In this episode of the Modern Direct Seller Podcast, we're talking all about 2026 predictions and trends for the direct sales industry. After a year of significant industry shifts and changes, we're looking ahead at what's coming next and how direct sellers can position themselves for success. You'll hear four key predictions that will help shape strategy, focus, and planning for the year ahead. This episode is perfect for anyone ready to think “Bigger Picture” about their business and stay ahead of the curve.Time-Based Notes:3:39 - One Channel, Limitless Lanes12:04 - Personal Branding Supremacy14:42 - Consistency Equals Longevity17:24 - Social Media: Discovery Over SalesShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode267

In this episode of the Modern Direct Seller Podcast, we're diving into 11 practical things to do before 2026. With the holidays approaching and business naturally slowing down, this is the perfect window to reset and prepare for the new year. You'll walk away with friendly reminders and actionable ideas to close out 2025 with intention and start 2026 with momentum.Ready to map out your 2026 goals and lean into what's working in the industry? Join the upcoming planning workshop to reflect on the year, set your first quarter goals, and come ready for prizes. Time-Based Notes:3:40 - Send Notes of Gratitude4:57 - Reconnect with People5:57 - Update Your Contact List7:39 - Create a Customer Preferences Form9:23 - Review Subscriptions11:15 - Year-End Cleanup12:48 - Create a Year-End Recap14:13 - Plan Your January Runway15:32 - Year-End Product Inventory and Tax Prep17:27 - 2026 Planning Workshop and RestShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode267

In this episode of the Modern Direct Seller Podcast, we chat with speaking coach Heather Sager about building confidence and connecting authentically in a speaking engagement; whether that's on a big stage, behind the camera, or in everyday business moments. Heather shares how a deeply personal experience shaped her speaking journey and why she believes a "stage" is anywhere you share your message. You'll walk away with practical strategies for finding your authentic voice, avoiding common mistakes that make you sound robotic, and making sales feel natural instead of pushy.You can connect with Heather on her website, where you'll find free resources and her podcast, The Ramble Refinery. She's also offering a free guide with key phrases and transitions to help you incorporate sales naturally into your speaking.Time-Based Notes:1:22 - Getting to Know Heather3:30 - Heather's Personal Speaking Journey7:40 - Redefining What a "Stage" Really Means13:26 - The Parrot Effect: Biggest Speaking Mistakes17:17 - AI and Creative Atrophy24:36 - The Magnetic Talk Formula29:16 - Incorporating Sales Naturally34:52 - Practicing Transitions and Sticky Points38:03 - Overcoming Self-Criticism and NervousnessShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode266

In this episode of the Modern Direct Seller Podcast, we're talking all about identifying what stage your business is in as you look ahead to 2026. We're breaking down the "SEA Model" framework, Scrappy, Expanding, and Automate, to help you assess where you're currently spending your time and energy, and where you want to shift in the new year. You'll learn practical strategies for each stage, from daily consistency habits to lead generation tactics to automation systems. Whether you're treading water in hustle mode or ready to let your systems do the heavy lifting, this episode will help you map out your current business breakdown and set intentional goals for growth.Looking to dive deeper into your 2026 planning? Register for the FREE upcoming planning workshop on December 17th and explore tools, templates, and frameworks at moderndirectseller.com.Time-Based Notes:0:49 - 2026 Planning3:04 - Introduction to the SEA Business Model Framework3:50 - The Scrappy Phase: Treading Water in Business10:58 - The Expanding Phase: Riding the Waves18:07 - The Automate Phase: Floating with Systems23:19 - ConclusionShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode265

In this episode of the Modern Direct Seller Podcast, we chat with Sam Burmeister, founder of Nomad Copy Agency, about writing copy that sounds authentic while driving conversions. Sam shares her background in sales leadership, her journey from corporate to copywriting during the pandemic, and why sales psychology is the foundation of effective copy. You'll learn practical strategies for infusing personality into your emails and sales pages, how to use AI as a tool (not a crutch), and more.You can connect with Sam on Instagram or LinkedIn, or visit her website. She's offering a free tool called the Opt-In Copy Bot that helps you create opt-in pages for building your email list. Not ready for full copywriting services? Check out her Copy on Demand offer, where you write your own copy and get professional feedback.Time-Based Notes:1:12 - Introduction and Rapid-Fire Questions with Sam Burmeister4:12 - Sam's Background and Business Journey7:10 - Sales Psychology and Understanding Client Needs13:43 - AI in Copywriting: Benefits and Limitations19:47 - Infusing Personality into Copy22:53 - Email Marketing Best Practices26:28 - When to Hire a Copywriter and Available ResourcesShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode264

In this episode of the Modern Direct Seller Podcast, we're talking all about the strategy behind the current pre-Black Friday promotion offering the Modern Direct Seller Academy for just $1. This episode pulls back the curtain on why now, why this price, and how the campaign came together. You'll hear about the marketing approach—from text opt-ins to content batching with help from a couple of 12-year-olds—and learn how the customized onboarding is designed to help new members get the most value. Plus, discover the new SEA model (Scrappy, Expanding, and Automating) that helps direct sellers identify their business stage and choose the right tools to move forward.Join the Academy for $1 this week only (Nov 17 - 23): https://moderndirectselleracademy.comSign up for the 2026 Planning Workshop: https://moderndirectseller.com/2026planTime-Based Notes:1:37 The Rationale Behind the $1 Academy Offer7:03 Strategic Timing10:44 Marketing Strategy and Implementation15:02 Onboarding Experience and New Resources20:33 Closing Thoughts on the Promotion's PurposeShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode263

In this special episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder take listeners behind the scenes to share how it all began—from side hustles and funny failed ideas (hello, “PeePee Pants!”) to building a thriving business that now serves tens of thousands of direct sellers. They walk through every chapter of their journey: early experiments, big leaps, and the lessons that shaped Modern Direct Seller today. You’ll hear how they scaled from a kitchen-table dream to multiple six-figure businesses, launched Oh My Hi, and learned to pivot with purpose. Whether you’re just starting out or scaling up, this episode is a reminder that messy action beats perfect plans every time.The Modern Direct Seller Box is back this December, and it's packed with surprises, tools, and goodies designed to help you finish the year strong. It only comes around once a year and always sells out fast, so be sure to send a DM on Instagram at @ModernDirectSeller to get on the list.And don’t miss our biggest Black Friday offer yet, launching November 17. Text SPOILER to (619) 760-2300 to get the news a day early!Time-Based Notes:01:56 – Early Entrepreneurial Ventures06:53 – Abandoned Business Ideas (Wiffle Ball League & “PeePee Pants”)09:15 – Entry into Direct Sales09:20 – Family Changes and Business Transition12:19 – Direct Sales Success with Children’s Products13:43 – Business Evolution and the Launch of Modern Direct Seller17:21 – Pandemic Growth and the Subscription Box21:02 – Scaling Season (2021–2022)23:28 – Expanding into Corporate Work28:51 – Major Milestones and Focus on Oh My Hi35:02 – Business Lessons and Long-Term Vision42:29 – Conclusion + Upcoming Black Friday OfferShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode262

In this episode of the Modern Direct Seller Podcast, we’re sharing three simple but powerful shifts to help you reignite momentum in your business this holiday season. You’ll learn how to stay consistent with the daily habits that drive results, attract new customers with confidence, and build systems that make your business run more smoothly. These shifts are designed to help you finish the year strong, keep your energy focused on what matters most, and head into 2026 with clarity and momentum.Want to keep the momentum going? Start by tracking your daily ABCs—Active Selling, Building Relationships, and Creating Content—inside the Modern Direct Seller Academy, and watch consistency turn into results. And if you want the scoop on our super-secret Black Friday offer dropping November 17, DM “Black Friday” to @ModernDirectSeller on Instagram for info.Time-Based Notes:04:42  –  Shift 1: Implementing Daily ABC Habits12:18  –  Shift 2: Finding New Customers Without Being Salesy15:40  –  Shift 3: Implementing Systems That Scale20:03  –  Black Friday Offer Sneak PeekShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode261

In this episode of the Modern Direct Seller Podcast, we’re unwrapping a complete Holiday Promo Playbook designed to make your busiest season run smoother. Learn how to leverage text marketing to connect with customers instantly and batch plan social content so you can show up consistently without burning out. From quick-win campaign ideas to festive engagement posts and easy repurposing tips, this episode gives you a clear plan to simplify your marketing and keep sales rolling all season long.If you’re ready to take the guesswork out of your holiday marketing, our Holiday Plan will give you fresh ideas to share all season long. And when it’s time to boost those Black Friday sales, the Project Broadcast Workshop will walk you through simple texts that make a big impact.Time-Based Notes:2:10 – How text marketing boosts holiday sales3:57 – Five text marketing ideas11:59 – Batch planning social content for the season13:05 – Holiday content themes that drive engagement15:04 – Quick tips for batch filming and repurposing posts16:53 – Leaving space for real-life holiday momentsShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode260

In this episode of the Modern Direct Seller Podcast, we’re diving into the three-part framework that helps direct sellers turn casual followers into loyal customers. You’ll learn how to build a content system that attracts attention, capture leads beyond social media algorithms, and convert those leads into repeat buyers. We’re covering what kind of content actually moves the needle, how to set up simple lead-capture tools, and how to create offers that inspire quick action and lasting loyalty in your business.Join us for the free Get Found, Get Leads, Get Paid training on October 29 to learn how to set up a content and website system that works for you—even when you’re offline. Explore examples, templates, and trainings at ModernDirectSeller.com.Time-Based Notes:02:37 – Content Strategy: Long-Form vs. Short-Form06:46 – CinchShare Free Plan & TikTok Experiment11:50 – The Capture Phase: Lead Collection14:59 – The Convert Phase: Turning Leads into Customers19:07 – Get Found, Get Leads, Get PaidShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode259

In this episode of the Modern Direct Seller Podcast, we’re talking all about team building and how it’s changed in today’s digital world. We’re diving into what’s working right now to grow a team, from rethinking outdated language to building systems that work behind the scenes. You’ll learn daily, weekly, and monthly strategies to help you show up with confidence, connect with the right people, and create momentum in your business.Time-Based Notes:0:55 – Team building isn’t one-size-fits-all3:13 – How many new team members you actually need to build momentum5:43 – Ditching outdated approaches and shifting your team-building language7:51 – The “Three + Three + Three” formula for daily business-building activity10:53 – Weekly content ideas to attract potential team members12:14 – Why monthly opportunity events still work, and how to run them16:41 – Long-term systems that work 24/7: websites, blogs, videos, and email funnels21:12 – Give your vocabulary a glow-up: terms to replace and modernize23:25 – Final encouragement: direct sales as a launchpad to entrepreneurshipShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode258

In this episode of the Modern Direct Seller Podcast, we’re joined by business coach and “accidental entrepreneur” Lianne Kim for a powerful conversation about redefining success, building a sustainable business, and embracing a life-first approach to entrepreneurship. From solo backpacking adventures in Southeast Asia to running a thriving international community of mompreneurs, Lianne shares how she built a values-aligned business that allows her to work less—and win more. We also unpack sales mindset shifts, team-building tips, and what it really takes to grow without burning out.Catch Lianne on Instagram and tune in to her podcast, The Business of Thinking Big,  where she shares mindset, strategy, and hustle tips to help you grow your revenue and serve more dream clients. Planning to be in Toronto? Check out MamaCon, her annual conference for mom entrepreneurs, happening November 7. Curious about the book Lianne’s currently loving? It’s Be Ready When the Luck Happens by Ina Garten.Time-Based Notes:1:34 – Rapid-fire questions: travel stories, favorite reads, poolside recharging, and office supplies7:55 – Lianne’s entrepreneurial journey15:06 – The early days (and big growth) of MamaCon19:58 – Building a business that makes space for family23:57 – Creating systems that support freedom27:14 – Hiring, leadership, and building a team that lasts32:08 – Sales tips for direct sellers: listen more, pitch less41:15 – Breaking through plateaus and redefining success49:12 – Where to find Lianne and what’s nextShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode257

In this episode of the Modern Direct Seller Podcast, we break down how to make Q4 your strongest business season yet. You’ll hear the latest holiday spending trends, why buyers are prioritizing value and connection over discounts, and a four-phase roadmap to guide your promotions from October through December. Packed with strategies for bundles, events, and Black Friday offers, this episode will help you maximize sales and wrap up the year with momentum.Start planning now with our Holiday Planning Guide and map out your 90-day plan using the Quarterly Strategy Framework. For extra support, join the Modern Direct Seller Academy and catch the upcoming Black Friday workshops. Time-Based Notes:4:22 - 2025 Holiday Spending Trends You Need to Know7:13 - What Shoppers Want Now: Value, Connection, and Trust10:42 - Phase 1: Building Buzz with Teasers and VIP Lists13:31 - Phase 2: Driving Sales During Black Friday Week18:04 - Phase 3: Catching Last-Minute Buyers Before Cutoffs20:23 - Phase 4: Post-Deadline Strategies and January Prep22:02 - Immediate Action Steps to Start in OctoberShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode255

In this episode of the Modern Direct Seller Podcast, we have a chat with Kim Underwood, a true multi-hyphenate with a heart for people. Drawing from her experiences as radio host, mentor, jBloom leader, and cancer survivor, she shows us what it looks like to live with purpose and perseverance. We talk about doing hard things, pushing past imposter syndrome, and reminding ourselves (and others) that we’re more capable than we think even on the messy days.You can learn more about Kim by visiting kimunderwood.com, where she’s sharing encouragement and getting ready to launch a blog with more lifestyle and heart-centered content. You can also catch her on the air during the afternoon show at Joy FM 99.1 in St. Louis.Time-Based Notes:1:24 - Rapid-fire favorites with Kim: TV shows, snacks, and office supplies4:36 - Kim’s background, faith, and life outside of work5:59 - Facing hard things: counseling and cancer9:17 - What teen girls (and all of us) need to hear about being enough12:42 - Behind the mic: radio, connection, and making people feel seen15:59 - Kim’s jBloom journey and overcoming imposter syndrome19:41 - Don’t quit, don’t compare, and just keep bloomingShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode255