Modern Direct Seller Podcast

In this episode of the Modern Direct Seller Podcast, we're joined by Jake Dempsey, Founder and CEO of Project Broadcast, to talk all about text marketing strategies for 2026. Jake shares his data-driven philosophy on relationship marketing, why the most engaging messages are often the simplest ones, and how direct sellers can use automation to build and own their audience. You'll come away with practical ideas for using Project Broadcast to capture leads, nurture relationships, and create repeatable systems that grow your business without adding to your to-do list.Get started and learn more about Project Broadcast here. If you're already using Project Broadcast, send their team a message sharing what you learned today and what's on your wish list for the platform. Time-Based Notes:1:47 - Rapid-Fire Questions8:39 - What Is Project Broadcast & Who Does It Serve?10:43 - DAU/MAU: How Often Are Users Actually in the Platform?12:49 - Brand Marketing vs. Relationship Marketing20:16 - Own Your Audience — You Are Facebook's Product, Not Their Customer23:57 - Oh My Hi + Project Broadcast: Real Automation Wins25:08 - Automation Ideas: Recipe Clubs, Birthday Clubs & Vendor Events28:21 - The $25 Rule: How to Know If a Tool Is Worth It31:35 - Coming Soon: Smart List Technology PreviewShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode280

In this week’s Modern Direct Seller Podcast, we're joined by Lisa Duck and Susan Larimer, co-hosts of The Other 99% podcast, for a special takeover episode all about the Modern Direct Seller Academy. Lisa and Susan share how they each found their way into the Academy, walk through everything included across all three membership tiers, and reflect on how being part of this community has transformed their businesses, their mindset, and even their identities as direct sellers. Whether you're Academy-curious or already a member, this one is packed with real talk and genuine enthusiasm from two sellers who've lived it.You can connect with Lisa and Susan on their websites, and catch them on The Other 99% podcast for more stories, tips, and strategies for the other 99% of direct sellers.Time-Based Notes:0:44 - Welcome from Lisa Duck & Susan Larimer1:33 - Susan's Academy Discovery and Initial Skepticism4:23 - Lisa's 15-Year Direct Sales Journey and Academy Discovery8:23 - Academy Basic Level: Courses, Toolkits & Features13:29 - The Daily Consistency Tracker & ABC System14:41 - Monthly Office Hours & Content Lab Sessions16:11 - Social Selling Action Plans & Fan Feature Success20:01 - Academy Pro: Progress Reports & Virtual Retreats25:59 - VIP Academy: Premium Features & Unlimited Access28:42 - Community, Transformation & Final TakeawaysShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode279

In this episode of the Modern Direct Seller Podcast, we're joined by Tara Lassiter, relationship marketing strategist, to talk about finding your buyers and believers through authentic storytelling and smarter social selling. Tara shares what twelve years at QVC taught her about personal branding, how to craft stories that connect without feeling self-centered, and her ABC framework for building real relationships in the DMs. This one is packed with fresh strategies to show up more confidently and build an audience that's in it for the long haul.You can connect with Tara on LinkedIn and Substack. Don’t forget to grab her free DM Confidence Kit for seven templates and the full ABC framework to start messaging with confidence.Time-Based Notes:1:15 - Rapid Fire: Tea, Thrillers & High-End Skincare5:15 - Tara's Business Background & 12 Years at QVC7:06 - Why People Buy You, Not Just Your Products9:01 - Sharing Scars, Not Open Wounds13:33 - How to Structure a Story That Actually Sells18:32 - The ABC Framework for DMs28:08 - Platform-Specific Social Selling Strategies30:31 - When to Build vs. When to Sell36:50 - Casting a Wider Net & Playing the Long Game42:34 - The DM Confidence KitShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode278

In this episode of the Modern Direct Seller Podcast, we shine the spotlight on one of the most important (and most avoided) activities in direct sales: following up. We're breaking down the real reasons so many sellers skip it, how to shift your mindset around it, and the simple systems you can put in place to stay consistent. The leads are already there. This episode is about making sure they don't go cold, with straightforward strategies to follow up at every stage and build the kind of relationships that keep customers coming back.From a simple Google Sheet to a fully automated CRM, there's a follow-up system for every stage of your business. Grab the free 300 Club Tracker to get started, and head over to Oh My Hi to explore what automated follow-up can look like when your business is ready for it. Time-Based Notes:3:44 - Overcoming the Fear and Mental Blocks Around Follow-Up6:10 - Systems and Tools to Keep Your Follow-Up Organized9:13 - What to Do When You've Waited Too Long12:11 - Follow-Up Strategies for New Leads15:00 - Following Up with New Customers17:37 - The Best Channels and Methods for Follow-Up20:23 - How Much Follow-Up Is Too Much?23:19 - Building Follow-Up Into Your Daily RoutineShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode277

In this episode of the Modern Direct Seller Podcast, we chat with Katy Wells, host of The Maximalized Minimalist podcast, about her newly released book "Making Home Your Happy Place" and her holistic approach to decluttering. Katy shares why traditional organizing methods fail for most people, introduces her framework for understanding different types of clutter, and offers practical advice for entrepreneurs working from home. This conversation covers sustainable decluttering strategies, managing visual inputs in your workspace, and starting small to create lasting change in your home and business.Be sure to grab your copy of Katy's new book "Making Home Your Happy Place" and dive into her podcast The Maximalized Minimalist for more holistic decluttering strategies designed for busy families and entrepreneurs.Time-Based Notes:1:16 - Book Launch Celebration3:56 - Rapid-Fire Questions9:38 - Book Target Audience and Core Philosophy13:44 - Modern Clutter Crisis and Statistics16:37 - Four Types of Clutter Framework20:53 - Addressing Different Clutter Types23:36 - Entrepreneur-Specific Decluttering Advice29:10 - Where to Begin?Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode276

In this episode of the Modern Direct Seller Podcast, we're diving into text marketing and how it can transform the way you connect with customers and grow your business. You'll learn permission-based strategies for using text marketing to build genuine relationships at scale, from weekly text clubs to automated customer care sequences and local marketing. Whether you're already using text marketing or just getting started, this episode is packed with actionable ideas to help you save time, increase engagement, and drive more sales.Looking to integrate text marketing with your website and CRM? Project Broadcast works seamlessly with Oh My Hi Plus to automate customer follow-up, nurture leads, and keep your business running in the background. Ready for the exact wording on text-only bundle parties and customer care sequences? All of that is waiting for you inside the Modern Direct Seller Academy.Time-Based Notes:03:01 - About Text Marketing06:32 - Permission-Based Text Marketing Strategy09:21 - Weekly Text Club Implementation11:07 - Text-Only Experience Strategy14:05 - Customer Care Sequence Automation16:02 - Local Marketing and Just-in-Time Sales18:02 - Customer Surveys and Preference Updates20:18 - Relationship Building and Team DevelopmentShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode275

In this episode of the Modern Direct Seller Podcast, we're talking all about why direct sellers need their own website in 2026. We're diving into the problem with relying only on social media, the limitations of corporate websites, and how having your own website helps you capture leads and build credibility. You'll learn about the new Oh My Hi and Project Broadcast integration that automates follow-up through email and text, plus discover the Capture and Convert page template designed to help you get started fast.Ready to claim your FREE Capture and Convert page with any Oh My Hi subscription? This limited-time offer includes a done-for-you website setup to help you start capturing leads fast. Time-Based Notes:0:50 - The Problem with Social Media Dependency2:11 - Benefits of Having a Website Home Base3:56 - Corporate Website Limitations6:09 - Oh My Hi Platform Introduction7:14 - Project Broadcast Partnership Announcement12:08 - Automation Benefits and Use Cases13:41 - Platform Differentiators and Support15:16 - Capture and Convert Page Introduction17:17 - Free Setup Offer and ClosingShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode274

In this episode of the Modern Direct Seller Podcast, we chat with Ashley McDonald, a therapist and nervous system first business mentor, about high functioning burnout. The conversation explores why high functioning burnout is invisible to others, how high-achieving women live in a constant state of "never enough," and practical tools like the Somatic Wealth Framework and micro moments of stillness to help you stop adding and start subtracting.You can connect with Ashley through her podcast "Shamelessly Ambitious" or access her mini webinar "The Energy Advantage Training" which addresses the three capacity leaks affecting high-achieving women and provides simple resets for managing exhaustion.Time-Based Notes:1:12 - Rapid Fire Questions5:53 - Ashley’s Career Journey8:48 - Defining High Functioning Burnout11:19 - Identifying Value Misalignment14:36 - Recognizing Capacity Issues and Internal Signals17:28 - The Somatic Wealth Framework20:05 - Micro Moments of Stillness and Cortisol Addiction22:54 - Adding vs. Subtracting Approach26:44 - Truth-Checking28:19 - First Steps for Recovery29:43 - Inner Child and Self-CompassionShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode273

In this episode of the Modern Direct Seller Podcast, we're talking all about modernizing your party and group selling strategies for 2026. You'll learn how to leverage pop-up shop experiences, referral programs, text-only selling, collaboration opportunities, and problem-specific parties to connect with customers in ways that feel simple, fun, and effective in today's market.Looking to access the complete Party Like It's 2026 training with templates, scripts, and messaging strategies for all five strategies? Join the Modern Direct Seller Academy for just $15!Time-Based Notes:1:13 - Why Traditional Facebook Parties Don't Work Anymore6:15 - Strategy 1: Pop-up Shop Experience8:34 - Strategy 2: Referral Programs11:02 - Strategy 3: Text-Only Selling Strategy14:40 - Strategy 4: Collaboration Approach17:04 - Strategy 5: Problem-Specific Parties19:24 - Applying the Strategies Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode272

In this episode of the Modern Direct Seller Podcast, we chat with Maggie Schneider, SEO savant and founder of Hilltop Help, about getting more traffic to your website. Maggie shares why direct sellers should have their own websites, the foundational SEO steps that matter most, and how blogging and Pinterest work together for long-term visibility. She also covers quick wins like setting up Google Analytics and creating a Google Business Profile. You can connect with Maggie at hilltophelp.com to explore her services, blog, and courses, or follow her on Instagram for quick SEO tips. Don't forget to grab her free SEO checklist to get started with the basics.Time-Based Notes:1:25 - Rapid Fire Questions3:41 - Maggie's Career Transition6:41 - The Importance of Having Your Own Website12:14 - SEO Fundamentals and Quick Wins15:13 - Content Strategy and Keyword Research18:02 - Blogging Relevance and Long-term Value22:57 - Leveraging Pinterest for Traffic25:07 - Google Business Profiles SetupShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode271

In this episode of the Modern Direct Seller Podcast, we're talking all about New Year's resolutions and goal-setting for 2026. We're sharing the science behind why goals work and what it takes to actually stick with them beyond February. Get ready to set clear focus areas that will help you grow your direct sales business this year.Want accountability and support to hit your 2026 goals? Join the Modern Direct Seller Academy Pro or VIP program and get access to this Friday's virtual retreat plus the exclusive "Party Like It's 2026" training with five different sales strategies, templates, and all the assets you need.Time-Based Notes:3:44 - The Science and Statistics Behind Goal Setting8:30 - Academy Programs and Virtual Retreat9:37 - Consistency and Systems12:17 - Primary Money-Making Activities15:27 - Party Like It's 202616:42 - Personal Brand Elevation19:18 - Personal Branding Updates and 2026 GoalsShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode270

In this episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder reflect on their business journey throughout 2025, sharing what worked and what didn't. They share insights on growth, team dynamics, and the importance of adapting strategies. They also get real on personal wins and family life, culminating in a look ahead to 2026 and the goals they have set for the upcoming year.Time-Based Notes:2:29 Overall 2025 Business Performance Assessment8:46 Academy's Unexpected January Success12:40 Oh My Hi Platform Achievements and Growth14:32 Partnership Strategy Success18:02 Affiliate Incentive Trip Failure Analysis26:38 Team Evolution and Operational Changes29:46 2026 Strategic Plans and Outlook31:07 Personal Life and Vacation PlanningShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode269

In this episode of the Modern Direct Seller Podcast, we're talking all about 2026 predictions and trends for the direct sales industry. After a year of significant industry shifts and changes, we're looking ahead at what's coming next and how direct sellers can position themselves for success. You'll hear four key predictions that will help shape strategy, focus, and planning for the year ahead. This episode is perfect for anyone ready to think “Bigger Picture” about their business and stay ahead of the curve.Time-Based Notes:3:39 - One Channel, Limitless Lanes12:04 - Personal Branding Supremacy14:42 - Consistency Equals Longevity17:24 - Social Media: Discovery Over SalesShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode267

In this episode of the Modern Direct Seller Podcast, we're diving into 11 practical things to do before 2026. With the holidays approaching and business naturally slowing down, this is the perfect window to reset and prepare for the new year. You'll walk away with friendly reminders and actionable ideas to close out 2025 with intention and start 2026 with momentum.Ready to map out your 2026 goals and lean into what's working in the industry? Join the upcoming planning workshop to reflect on the year, set your first quarter goals, and come ready for prizes. Time-Based Notes:3:40 - Send Notes of Gratitude4:57 - Reconnect with People5:57 - Update Your Contact List7:39 - Create a Customer Preferences Form9:23 - Review Subscriptions11:15 - Year-End Cleanup12:48 - Create a Year-End Recap14:13 - Plan Your January Runway15:32 - Year-End Product Inventory and Tax Prep17:27 - 2026 Planning Workshop and RestShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode267

In this episode of the Modern Direct Seller Podcast, we chat with speaking coach Heather Sager about building confidence and connecting authentically in a speaking engagement; whether that's on a big stage, behind the camera, or in everyday business moments. Heather shares how a deeply personal experience shaped her speaking journey and why she believes a "stage" is anywhere you share your message. You'll walk away with practical strategies for finding your authentic voice, avoiding common mistakes that make you sound robotic, and making sales feel natural instead of pushy.You can connect with Heather on her website, where you'll find free resources and her podcast, The Ramble Refinery. She's also offering a free guide with key phrases and transitions to help you incorporate sales naturally into your speaking.Time-Based Notes:1:22 - Getting to Know Heather3:30 - Heather's Personal Speaking Journey7:40 - Redefining What a "Stage" Really Means13:26 - The Parrot Effect: Biggest Speaking Mistakes17:17 - AI and Creative Atrophy24:36 - The Magnetic Talk Formula29:16 - Incorporating Sales Naturally34:52 - Practicing Transitions and Sticky Points38:03 - Overcoming Self-Criticism and NervousnessShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode266

In this episode of the Modern Direct Seller Podcast, we're talking all about identifying what stage your business is in as you look ahead to 2026. We're breaking down the "SEA Model" framework, Scrappy, Expanding, and Automate, to help you assess where you're currently spending your time and energy, and where you want to shift in the new year. You'll learn practical strategies for each stage, from daily consistency habits to lead generation tactics to automation systems. Whether you're treading water in hustle mode or ready to let your systems do the heavy lifting, this episode will help you map out your current business breakdown and set intentional goals for growth.Looking to dive deeper into your 2026 planning? Register for the FREE upcoming planning workshop on December 17th and explore tools, templates, and frameworks at moderndirectseller.com.Time-Based Notes:0:49 - 2026 Planning3:04 - Introduction to the SEA Business Model Framework3:50 - The Scrappy Phase: Treading Water in Business10:58 - The Expanding Phase: Riding the Waves18:07 - The Automate Phase: Floating with Systems23:19 - ConclusionShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode265

In this episode of the Modern Direct Seller Podcast, we chat with Sam Burmeister, founder of Nomad Copy Agency, about writing copy that sounds authentic while driving conversions. Sam shares her background in sales leadership, her journey from corporate to copywriting during the pandemic, and why sales psychology is the foundation of effective copy. You'll learn practical strategies for infusing personality into your emails and sales pages, how to use AI as a tool (not a crutch), and more.You can connect with Sam on Instagram or LinkedIn, or visit her website. She's offering a free tool called the Opt-In Copy Bot that helps you create opt-in pages for building your email list. Not ready for full copywriting services? Check out her Copy on Demand offer, where you write your own copy and get professional feedback.Time-Based Notes:1:12 - Introduction and Rapid-Fire Questions with Sam Burmeister4:12 - Sam's Background and Business Journey7:10 - Sales Psychology and Understanding Client Needs13:43 - AI in Copywriting: Benefits and Limitations19:47 - Infusing Personality into Copy22:53 - Email Marketing Best Practices26:28 - When to Hire a Copywriter and Available ResourcesShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode264

In this episode of the Modern Direct Seller Podcast, we're talking all about the strategy behind the current pre-Black Friday promotion offering the Modern Direct Seller Academy for just $1. This episode pulls back the curtain on why now, why this price, and how the campaign came together. You'll hear about the marketing approach—from text opt-ins to content batching with help from a couple of 12-year-olds—and learn how the customized onboarding is designed to help new members get the most value. Plus, discover the new SEA model (Scrappy, Expanding, and Automating) that helps direct sellers identify their business stage and choose the right tools to move forward.Join the Academy for $1 this week only (Nov 17 - 23): https://moderndirectselleracademy.comSign up for the 2026 Planning Workshop: https://moderndirectseller.com/2026planTime-Based Notes:1:37 The Rationale Behind the $1 Academy Offer7:03 Strategic Timing10:44 Marketing Strategy and Implementation15:02 Onboarding Experience and New Resources20:33 Closing Thoughts on the Promotion's PurposeShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode263

In this special episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder take listeners behind the scenes to share how it all began—from side hustles and funny failed ideas (hello, “PeePee Pants!”) to building a thriving business that now serves tens of thousands of direct sellers. They walk through every chapter of their journey: early experiments, big leaps, and the lessons that shaped Modern Direct Seller today. You’ll hear how they scaled from a kitchen-table dream to multiple six-figure businesses, launched Oh My Hi, and learned to pivot with purpose. Whether you’re just starting out or scaling up, this episode is a reminder that messy action beats perfect plans every time.The Modern Direct Seller Box is back this December, and it's packed with surprises, tools, and goodies designed to help you finish the year strong. It only comes around once a year and always sells out fast, so be sure to send a DM on Instagram at @ModernDirectSeller to get on the list.And don’t miss our biggest Black Friday offer yet, launching November 17. Text SPOILER to (619) 760-2300 to get the news a day early!Time-Based Notes:01:56 – Early Entrepreneurial Ventures06:53 – Abandoned Business Ideas (Wiffle Ball League & “PeePee Pants”)09:15 – Entry into Direct Sales09:20 – Family Changes and Business Transition12:19 – Direct Sales Success with Children’s Products13:43 – Business Evolution and the Launch of Modern Direct Seller17:21 – Pandemic Growth and the Subscription Box21:02 – Scaling Season (2021–2022)23:28 – Expanding into Corporate Work28:51 – Major Milestones and Focus on Oh My Hi35:02 – Business Lessons and Long-Term Vision42:29 – Conclusion + Upcoming Black Friday OfferShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode262

In this episode of the Modern Direct Seller Podcast, we’re sharing three simple but powerful shifts to help you reignite momentum in your business this holiday season. You’ll learn how to stay consistent with the daily habits that drive results, attract new customers with confidence, and build systems that make your business run more smoothly. These shifts are designed to help you finish the year strong, keep your energy focused on what matters most, and head into 2026 with clarity and momentum.Want to keep the momentum going? Start by tracking your daily ABCs—Active Selling, Building Relationships, and Creating Content—inside the Modern Direct Seller Academy, and watch consistency turn into results. And if you want the scoop on our super-secret Black Friday offer dropping November 17, DM “Black Friday” to @ModernDirectSeller on Instagram for info.Time-Based Notes:04:42  –  Shift 1: Implementing Daily ABC Habits12:18  –  Shift 2: Finding New Customers Without Being Salesy15:40  –  Shift 3: Implementing Systems That Scale20:03  –  Black Friday Offer Sneak PeekShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode261