REAL MARKETERS

Keeping up with emails, Slack notifications, texts, etc. is overwhelming. That's why it's so important to be an advocate for your audience so you can provide them with the content they truly need.  In this episode, we chat with Jay Kern, Senior Communications Manager at Roche. Jay is an innovative communications professional with more than 20 years of experience. Prior to his current role, Jay held marketing leadership roles at John Wiley and Sons. We're talking about treating internal communications like a nurture track, how to solicit feedback from employees, how to meet your audience where they're at, and so much more.  Resource mentioned: Roche: http://www.roche.com/

What works for you may not work for everyone else. And guess what? That's okay. Setting up boundaries, especially as marketers, is the key in maintaining a work-life balance. In this episode, we chat with Amanda Goetz, Founder and CEO of House of Wise. Amanda has 15 years of marketing experience overseeing brand and product marketing at various organizations. She's previously worked at Teal, The Knot, and founded a technology startup intended for the wedding industry. We're chatting about how being a marketing leader prepared Amanda for the CEO role, shifting one's mindset beyond the 9-5, tips on personal branding, and so much more. Resource mentioned: House of Wise: http://houseofwise.co/ Listeners can use code REALMARKETERS for 20% off their House of Wise order

If you're focused on creating thoughtful experiences, not concerned about volume gain, and are results-driven, then you may just be the embodiment of the modern day marketer.  In this episode, we're chatting with Brett McGrath, Vice President of Marketing at The Juice. Brett has spent the past 12 years in the B2B SaaS industry in various marketing functions and leadership roles. Brett believes the content marketing function is the catalyst for change in B2B marketing and spends his days learning from other marketers on the 3C (Curating Content Creators) Podcast. In addition to his current role, Brett's evenings consist of creating content in the sports cards industry with his show Stacking Slabs. We're talking about what defines a modern day marketer, why marketers should be invested in the long game, why marketers don't need to track every dollar, and so much more.  Resource mentioned: The Juice: https://www.thejuicehq.com/

There's a time and a place for a rebrand. But changing the organization's logo isn't the silver bullet we think it is. In this episode, we're welcoming back Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio. Connie is an accomplished marketing communications, PR, and sales leader who has an impressive career bringing visibility to companies and brands to life.  We're talking about why logos aren't exactly a rebrand, examples of good rebrands (and ones that missed the mark), how to determine when you should rebrand, and so much more. Resource mentioned: Trava: https://www.travasecurity.com

A lot of us talk about wanting to narrow down our to-do list. But actually implementing it? That's another story...until now. In this episode, we chat with Jon Falker, Director of Marketing for Prime Data Centers. Jon brings over a decade of B2B and B2C marketing leadership to Prime, from small SaaS startups to Fortune 100 tech bellwethers like Intel. As a serial marketing team of one, Jon has experience leading all aspects of marketing, including branding, messaging, strategic positioning, profitable revenue growth, customer feedback, CRO, PR, SEO, and much more. We're talking about how to actually start prioritizing your workload, how to justify getting more resources, what makes a good boss, and so much more. Resource mentioned: Prime Data Centers - http://www.primedatacenters.com

It can be tough to decide when your organization should go through a rebran. That's why we're pulling back the curtain on a huge rebrand during this week's episode. In this episode, we chat with Mary Catharine Grau, Vice President of Brand and Communications at Resultant. In her current role, Mary Catharine leads a team of marketers, writers, designers, and brand strategists to craft and share stories with the world about Resultant's people, work, and mission. Mary Catharine started at Resultant in 2014 and was previously at organizations including Well Done Marketing and Harrison College. We're talking about what questions to ask stakeholders before a rebrand, the story behind an organization's name change, what happened on launch day, and so much more. Resource mentioned: Resultant - https://resultant.com

There is no viral button for marketing or product-led growth (PLG). Fortunately, there are a number of ways to get users to feel that "aha" moment from your product.  In this episode, we chat with Martin "Gonto" Gontovnikas, Co-Founder and General Partner at HyperGrowth Partners. Gonto is a software engineer turned marketer and has made a career of combing his passions to create an "engineering thinking" model to marketing. Prior to his current role, Gonto led the marketing team at Auth0 for seven years.  We’re talking about the mistakes companies make when first switching to product-led growth (PLG), how to delight your users, growth teams, and so much more. 

Should the title of a CMO be Chief Marketing Officer or Chief Market Officer?  In this episode, we chat with Kimberly Storin, Chief Marketing Officer at Zayo Group. Kimberly has more than 15 years working in enterprise technology. Prior to her current role, Kimberly held marketing leadership roles at RapidDeploy, IBM, and AMD. We’re talking about how CMOs can become more strategic, who should own digital transformation, advice for future CMOs, and so much more. 

Most of the time, consumers don't purchase directly from an ad. They probably received an email, viewed an ad, and then went to Google to search for the brand's website. In order to get a clear understanding of what's going on, you need to look at the bigger picture. In this episode, we're chatting with John Readman, Founder and Product Owner at Ask BOSCO™. He has more than 20 years of experience working in digital marketing and eCommerce with brands like ASOS, Pepsi, and GAP.  We’re talking about how organizations should think about digital transformation, ways to avoid analysis paralysis, how to determine if you need a marketing attribution model, and so much more.  Resources mentioned: Ask BOSCO™: https://askbosco.io Modo25: https://modo25.com

Influencer marketing has skyrocketed in popularity over the last few years. It's time for companies of all types to jump on the trend.  In this episode, we chat with Mae Karwowski, CEO and Founder at Obviously, an influencer marketing agency. Mae has over 10 years of marketing experience and has partnered with top brands like Sephora, Saks Fifth Avenue, and L'Oréal Paris.  We’re talking about how both B2C and B2B brands can get started with influencer marketing, tips for content creators, metrics to track with influencer marketing, and so much more. Resource mentioned: Obviously: https://www.obvious.ly/

SEO can put your content on the map...you just have to do work.  Brad Beutler is the Content Marketing Director at Terminus. Brad has more than nine years of leading, orchestrating, writing, and designing strategic content marketing that powers all stages of the sales funnel. Prior to his current role, Brad has worked at organizations like hc1.com. We’re talking about how to make B2B marketing more fun with content, the ins and outs of SEO, how to promote pieces of content, and so much more. Links mentioned: Terminus Resource Hub: https://library.terminus.com/ Break Sh*t: https://terminus.com/break-sht/

You've probably attended your fair share of virtual, simulive, or in-person events, but what makes a particular event stand out from the rest? In this episode, we chat with Stephanie Baiocchi, Director of Membership & Events at IMPACT. Stephanie has more than 10 years of marketing experience leading event and membership strategies, public relations, content, and more. In addition to her current role, Stephanie is a co-leader of the Chicago HubSpot User Group. We’re talking about what makes a best-in-class, why hybrid events need to end, how you should be measuring the success of your event, and so much more. Resources Mentioned: Digital Sales & Marketing World 2021: https://www.digitalsalesandmarketingworld.com/ IMPACT+: https://www.impactplus.com/product Stephanie's Resources on Virtual Events: https://www.impactplus.com/stephanie-goes-virtual

Analyst relations probably wasn't a part of your curriculum in school yet many marketers find they take on this critical role. The question begs: what goes into a well-thought-out analyst relations strategy? In this episode, we chat with Sunshine Levin, Director of Customer and Analyst Relations at SalesLoft. Sunshine is a product manager turned product marketer turned customer marketer with more than 20 years of experience. Prior to her current role, Sunshine has worked at organizations including IBM and Siemens. We’re talking about why you need to have an analyst relations strategy, how to develop meaningful relations, who should be involved in briefings, and so much more.

Raise your hand if you've heard, "PR is bullsh*t." When done correctly, PR has the power to create invaluable momentum for your organization. In this episode, we chat with Lindsey Groepper, President at BLASTmedia. Lindsey has been with BLASTmedia for the past 15 years and has experience managing campaigns, overseeing the strategic direction of the company, and so much more. In addition to her role, Lindsey is the owner at Statwax and hosts the podcast, SaaS Half Full. We’re talking about why PR isn't bullsh*t, how to develop a thought leadership strategy, ways to create news without news, and so much more.

One size does not fit all and neither does the role of a Chief Marketing Officer, especially in today's rapidly changing world. In this episode, we chat with Lauren Kelly, Chief Marketing Officer at ThoughtExchange. Lauren is an experienced marketing leader holding previous leadership roles at Dell and PepsiCo. We’re talking about expectations of the CMO, where to focus your efforts, why more marketers should take on product management, and so much more.

Consolidating 23 domains into one site may seem like a daunting task to some, but for this marketing executive, it's been his reality for the last 18 months.  In this episode, we chat with Kacy Maxwell, Executive Marketing Director at Ramsey Solutions. For the past 15+ years, Kacy has worked in all areas of marketing, from managing large-scale social media and website marketing campaigns to launching and managing eight eCommerce websites. Today Kacy leads a cross-functional team of marketers, writers, designers, and developers building the website platform and martech integrations for a site that boasts an average of 6 million monthly sessions. We’re talking about how Kacy and his team consolidated 23 domains into one, his secrets for managing a huge project, what he wishes more leaders would do, and so much more.

Have you heard our attention spans are now shorter than a goldfish? Whether that's a myth or a fact, we only have a few seconds to capture the attention of the public, which is why we have to rethink our PR strategies.  In this episode, we chat with Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio. Connie is an accomplished marketing communications, PR, and sales leader who has an impressive career bringing visibility to companies and brands to life. We’re talking about how to grab the attention of journalists, best practices for writing pitches, secrets to level up your PR efforts, and so much more. 

This is a very special episode of Real Marketers - we're celebrating the 100th episode of our show this week! In this episode, we're turning the tables on Stephanie Cox reveals her biggest tips for hosting a podcast. We're sharing a behind-the-scenes look at how our show got started, how to land your dream guest, how to get yourself noticed by podcast hosts, and so much more. Thank you to our listeners and guests for helping us reach this huge milestone! You have helped us turn the show into what it is today.

Sometimes we as marketers are so focused on selling to our customers that we lose sight of what help they really need as a practitioner.  In this episode, we chat with Guilda Hilaire, Senior Manager of Product Marketing at Salesforce. Over the last fifteen years, Guilda has spearheaded the use of Salesforce Marketing Cloud, Pardot, Marketo, and Silverpop at companies like Aetna/CVS, Athenahealth, Boston Consulting Group, Liberty Mutual, and Johnson and Johnson. We’re talking about what customers need to become strong practitioners of your product, why you should get your customers involved in content creation, the dos and don'ts of community building, and so much more.

A lot of marketers aspire to become CMOs, but only a few envision a CRO role. What prevents us from thinking like that? How can we as marketers move into more revenue leadership roles? In this episode, we chat with Amrita Gurney, Chief Revenue Officer of Juno College. Prior to her current role, Arita was a revenue-focused marketing leader at high growth startups in Toronto including CrowdRiff, Audiobooks.com and Asigra. We’re talking about why more marketers should go after revenue leadership roles, predictions for future CROs, how to create a top-notch community, and so much more.