You've probably attended your fair share of virtual, simulive, or in-person events, but what makes a particular event stand out from the rest? In this episode, we chat with Stephanie Baiocchi, Director of Membership & Events at IMPACT. Stephanie has more than 10 years of marketing experience leading event and membership strategies, public relations, content, and more. In addition to her current role, Stephanie is a co-leader of the Chicago HubSpot User Group. We’re talking about what makes a best-in-class, why hybrid events need to end, how you should be measuring the success of your event, and so much more.

Resources Mentioned:

Digital Sales & Marketing World 2021: https://www.digitalsalesandmarketingworld.com/

IMPACT+: https://www.impactplus.com/product

Stephanie's Resources on Virtual Events: https://www.impactplus.com/stephanie-goes-virtual